LAMPIRAN 1. Kuesioner Penelitian Permohonan Bantuan ...repo.darmajaya.ac.id/506/8/LAMPIRAN.pdfsosial...
Transcript of LAMPIRAN 1. Kuesioner Penelitian Permohonan Bantuan ...repo.darmajaya.ac.id/506/8/LAMPIRAN.pdfsosial...
LAMPIRAN
1. Kuesioner Penelitian
Bandar Lampung, Juni 2018
Hal : Permohonan Bantuan Pengisian Kuesioner
Kepada Yth :
Bapak/ Ibu
Di
Tempat
Dengan Hormat,
Bersama ini saya sampaikan bahwa saya bermaksud mengadakan penelitian pada
konsumen yang menonton iklan iklan Kapal Api di Bandar Lampung. Penelitian ini
dilaksanakan dalam rangka penulisan skripsi sebagai salah satu syarat dalam penyelesaian
studi pada program Sarjana IIB Darmajaya. Konsentrasi Manajemen Pemasaran tentang
“Efektivitas Iklan Kapal Api Menggunakan EPIC Model”.
Sehubungan dengan maksud di atas, saya mengharapkan bantuan saudara untuk bersedia
mengisi instrument penelitian ini sesuai dengan pendapat dan pengalaman yang dimiliki.
Instrumen ini dirancang sedemikian rupa sehingga tidak seorang pun dapat menelusuri
sumber informasinya. Oleh karena itu saudara diharapkan dapat memberikan jawaban
sesuai dengan keadaan sesungguhnya, dan jawaban tersebut tidak berpengaruh terhadap
kondisi saudara. Bantuan dan partisipasi saudara merupakan sumbangan yang sangat
berharga bagi terselenggaranya penelitian ilmiah ini. Untuk itu semuanya saya ucapkan
terimakasih.
Hormat Saya
I Komang Adi Suwandika
NPM.1412110238
KUESIONER
Pertanyaan di bawah ini dalam rangka penelitian skripsi dengan judul :
Efektivitas Iklan Kapal Api Menggunakan EPIC Model
Petunjuk pengisian :
1. Jawablah pertanyaan yang diajukan dibawah ini dengan benar dan jujur.
2. Berilah tanda (√) pada salah satu jawaban yang paling benar.
3. Pertanyaan / pernyataan harus dijawab semua
SS = Sangat Setuju S = Setuju CS = Cukup Setuju
TS = Tidak Setuju STS = Sangat Tidak Setuju
No. Res :
INDENTITAS RESPONDEN
1. Nama Responden :
2. Umur : 17 – 27 tahun 39 – 49 tahun
28 – 38 tahun >50 tahun
3. Jenis Kelamin : Laki – Laki Perempuan
4. Pendidikan Terakhir : SMA Pasca Sarjana
Sarjana
5. Jenis Pekerjaan : Pelajar Wiraswasta
Mahasiswa Lainnya…………..
PNS
6. Pendapatan : < Rp 1.000.000 Rp 1.000.000 – Rp. 2.000.000
Rp 3.000.000- Rp 4.000.000 > Rp 5.000.000
DAFTAR PERNYATAAN
(TINGKAT KEPENTINGAN)
Pernyataan
Jawaban
SS S CS TS STS
5 4 3 2 1
Emphaty/ Empati
1. Saya merasa senang melihat iklan Kapal
Api di media sosial.
2. Saya senang menjadi penikmat iklan Kapal
Api.
3. Saya tidak merasa bosan dengan iklan
Kapal Api di media sosial.
4. Menurut saya iklan Kapal Api di media
sosial menjadikan kapal api produk yang
masa kini (gaul, up to date)
5. Media sosial merupakan media iklan yang
tepat bagi Kapal Api.
Persuassion / Persuasi
6. Saya lebih percaya terhadap produk Kapal
Api dibandingkan dengan produk kopi lain
setelah melihat iklannya.
7. Setelah melihat iklan Kapal Api di media
sosial, saya tertarik membeli produk kapal
api.
8. Saya mengkonsumsi kopi Kapal Api setelah
saya melihat iklan Kapal Api di media
sosial.
9. Dengan adanya iklan Kapal Api di media
sosial, saya lebih percaya diri
mengkonsumsi kopi Kapal Api.
10. Menurut saya iklan Kapal Api sangat beda,
baru dan kreatif.
Impact / Dampak
11. Saya mengetahui konsekuensi/manfaat
menggunakan produk Kapal Api setelah
saya melihat iklan di media sosial.
12. Setelah saya melihat iklan Kapal Api di
media sosial saya mampu membedakan
produk kopi Kapal Api denga produk sejenis
lainnya.
13. Saya like,coment, share dan subscribe saat
saya melihat iklan Kapal Api di media
sosial.
14. Saya mengupdate semua produk baru yang
dikeluarkan oleh Kapal Api.
15. Iklan Kapal Api di media sosial mampu
mengkondisikan gaya hidup masyarakat saat
ini.
Communication / Komunikasi
16. Iklan Kapal Api di media sosial bertujuan
mengenalkan, mengarahkan dan
mengingatkan saya untuk menggunakan
produk dari Kapal Api .
17. Saya selalu melihat tige line Kapal Api saat
saya menggunakan media sosial.
18. Saya tahu format atau isi update iklan Kapal
Api di media sosial.
19. Saya senang menbaca komen/pendapat
masyarakat iklan Kapal Api di media sosial.
20. Saya berkesan dengan dengan isi Iklan
Kapal Api yang bernuansa kebudayaan
Indonesia.
LAMPIRAN
2. Karakteristik responden
USIA
Frequency Percent Valid Percent Cumulative
Percent
Valid
17-27 TAHUN 41 41.0 41.0 41.0
28-38 TAHUN 49 49.0 49.0 90.0
39-49 TAHUN 10 10.0 10.0 100.0
Total 100 100.0 100.0
JENIS KELAMIN
Frequency Percent Valid Percent Cumulative
Percent
Valid
LAKI-LAKI 66 66.0 66.0 66.0
PEREMPUAN 34 34.0 34.0 100.0
Total 100 100.0 100.0
PENDIDIKAN
Frequency Percent Valid Percent Cumulative
Percent
Valid
SMA 48 48.0 48.0 48.0
Sarjana 36 36.0 36.0 84.0
Pascasarjana 16 16.0 16.0 100.0
Total 100 100.0 100.0
PEKERJAAN
Frequency Percent Valid Percent Cumulative
Percent
Valid
Pelajar 1 1.0 1.0 1.0
Mahasiswa 18 18.0 18.0 19.0
PNS 27 27.0 27.0 46.0
Wiraswasta 34 34.0 34.0 80.0
lainnya 20 20.0 20.0 100.0
Total 100 100.0 100.0
PENDAPATAN
Frequency Percent Valid Percent Cumulative
Percent
Valid
<1.000.000 15 15.0 15.0 15.0
1.000.000-2.000.000 44 44.0 44.0 59.0
3.000.000-4.000.000 37 37.0 37.0 96.0
>5.000.000 4 4.0 4.0 100.0
Total 100 100.0 100.0
3. Jawaban Responden
E1
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 4 4.0 4.0 4.0
2 8 8.0 8.0 12.0
3 36 36.0 36.0 48.0
4 38 38.0 38.0 86.0
5 14 14.0 14.0 100.0
Total 100 100.0 100.0
E2
Frequency Percent Valid Percent Cumulative
Percent
Valid
2 8 8.0 8.0 8.0
3 38 38.0 38.0 46.0
4 43 43.0 43.0 89.0
5 11 11.0 11.0 100.0
Total 100 100.0 100.0
E3
Frequency Percent Valid Percent Cumulative
Percent
Valid
2 7 7.0 7.0 7.0
3 31 31.0 31.0 38.0
4 45 45.0 45.0 83.0
5 17 17.0 17.0 100.0
Total 100 100.0 100.0
E4
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 1 1.0 1.0 1.0
2 5 5.0 5.0 6.0
3 27 27.0 27.0 33.0
4 44 44.0 44.0 77.0
5 23 23.0 23.0 100.0
Total 100 100.0 100.0
E5
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 2 2.0 2.0 2.0
2 6 6.0 6.0 8.0
3 43 43.0 43.0 51.0
4 39 39.0 39.0 90.0
5 10 10.0 10.0 100.0
Total 100 100.0 100.0
P1
Frequency Percent Valid Percent Cumulative
Percent
Valid
2 8 8.0 8.0 8.0
3 31 31.0 31.0 39.0
4 49 49.0 49.0 88.0
5 12 12.0 12.0 100.0
Total 100 100.0 100.0
P2
Frequency Percent Valid Percent Cumulative
Percent
Valid
2 6 6.0 6.0 6.0
3 37 37.0 37.0 43.0
4 39 39.0 39.0 82.0
5 18 18.0 18.0 100.0
Total 100 100.0 100.0
P3
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 4 4.0 4.0 4.0
2 11 11.0 11.0 15.0
3 32 32.0 32.0 47.0
4 31 31.0 31.0 78.0
5 22 22.0 22.0 100.0
Total 100 100.0 100.0
P4
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 2 2.0 2.0 2.0
2 6 6.0 6.0 8.0
3 19 19.0 19.0 27.0
4 47 47.0 47.0 74.0
5 26 26.0 26.0 100.0
Total 100 100.0 100.0
P5
Frequency Percent Valid Percent Cumulative
Percent
Valid 3 25 25.0 25.0 25.0
4 46 46.0 46.0 71.0
5 29 29.0 29.0 100.0
Total 100 100.0 100.0
I1
Frequency Percent Valid Percent Cumulative
Percent
Valid
2 8 8.0 8.0 8.0
3 36 36.0 36.0 44.0
4 39 39.0 39.0 83.0
5 17 17.0 17.0 100.0
Total 100 100.0 100.0
I2
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 1 1.0 1.0 1.0
2 2 2.0 2.0 3.0
3 28 28.0 28.0 31.0
4 42 42.0 42.0 73.0
5 27 27.0 27.0 100.0
Total 100 100.0 100.0
I3
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 1 1.0 1.0 1.0
2 3 3.0 3.0 4.0
3 29 29.0 29.0 33.0
4 38 38.0 38.0 71.0
5 29 29.0 29.0 100.0
Total 100 100.0 100.0
I4
Frequency Percent Valid Percent Cumulative
Percent
Valid 1 1 1.0 1.0 1.0
2 4 4.0 4.0 5.0
3 36 36.0 36.0 41.0
4 40 40.0 40.0 81.0
5 19 19.0 19.0 100.0
Total 100 100.0 100.0
I5
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 2 2.0 2.0 2.0
2 9 9.0 9.0 11.0
3 32 32.0 32.0 43.0
4 36 36.0 36.0 79.0
5 21 21.0 21.0 100.0
Total 100 100.0 100.0
K1
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 3 3.0 3.0 3.0
2 22 22.0 22.0 25.0
3 38 38.0 38.0 63.0
4 37 37.0 37.0 100.0
Total 100 100.0 100.0
K2
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 1 1.0 1.0 1.0
2 23 23.0 23.0 24.0
3 45 45.0 45.0 69.0
4 31 31.0 31.0 100.0
Total 100 100.0 100.0
K3
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 5 5.0 5.0 5.0
2 24 24.0 24.0 29.0
3 48 48.0 48.0 77.0
4 23 23.0 23.0 100.0
Total 100 100.0 100.0
K4
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 4 4.0 4.0 4.0
2 25 25.0 25.0 29.0
3 50 50.0 50.0 79.0
4 20 20.0 20.0 99.0
5 1 1.0 1.0 100.0
Total 100 100.0 100.0
K5
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 4 4.0 4.0 4.0
2 35 35.0 35.0 39.0
3 41 41.0 41.0 80.0
4 17 17.0 17.0 97.0
5 3 3.0 3.0 100.0
Total 100 100.0 100.0
KEPENTINGAN
Frequency Percent Valid Percent Cumulative
Percent
Valid 48 1 1.0 1.0 1.0
51 1 1.0 1.0 2.0
55 1 1.0 1.0 3.0
56 2 2.0 2.0 5.0
58 1 1.0 1.0 6.0
59 1 1.0 1.0 7.0
61 3 3.0 3.0 10.0
62 3 3.0 3.0 13.0
63 5 5.0 5.0 18.0
64 3 3.0 3.0 21.0
65 3 3.0 3.0 24.0
66 2 2.0 2.0 26.0
67 2 2.0 2.0 28.0
68 8 8.0 8.0 36.0
69 8 8.0 8.0 44.0
70 4 4.0 4.0 48.0
71 5 5.0 5.0 53.0
72 4 4.0 4.0 57.0
73 5 5.0 5.0 62.0
74 8 8.0 8.0 70.0
75 5 5.0 5.0 75.0
76 7 7.0 7.0 82.0
78 4 4.0 4.0 86.0
79 5 5.0 5.0 91.0
80 1 1.0 1.0 92.0
81 2 2.0 2.0 94.0
82 3 3.0 3.0 97.0
83 1 1.0 1.0 98.0
84 1 1.0 1.0 99.0
87 1 1.0 1.0 100.0
Total 100 100.0 100.0
4. Uji Validitas
- Media Sosial (Youtube)
Correlations
E1 E2 E3 E4 E5 P1 P2 P3 P4 P5 I1 I2 I3 I4 I5 K1 K2 K3 K4 K5 yout
ube
E1
Pearson
Correlati
on
1 .231 .324* .205 .273 .231 .322
* .205 .524
*
*
-.056 .524*
*
.171 .095 .208 .526*
*
-.057 .312* .184 1.00
0**
.208 .582*
*
Sig. (1-
tailed)
.110 .040 .139 .072 .110 .041 .139 .001 .384 .001 .183 .309 .135 .001 .382 .047 .165 .000 .135 .000
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
E2
Pearson
Correlati
on
.231 1 .573*
*
.175 .231 1.00
0**
.688*
*
.175 .339* .338
* .339
* .321
* .329
* .190 .317
* .356
* .190 .137 .231 .923
*
*
.728*
*
Sig. (1-
tailed)
.110 .000 .178 .110 .000 .000 .178 .034 .034 .034 .042 .038 .157 .044 .027 .157 .235 .110 .000 .000
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
E3
Pearson
Correlati
on
.324* .573
*
*
1 .323* .139 .573
*
*
.769*
*
.323* .340
* .253 .340
* .148 .242 .297 .400
* .222 .138 .028 .324
* .467
*
*
.644*
*
Sig. (1-
tailed)
.040 .000 .041 .232 .000 .000 .041 .033 .089 .033 .217 .099 .056 .014 .120 .234 .441 .040 .005 .000
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
E4
Pearson
Correlati
on
.205 .175 .323* 1 .409
* .175 .245 1.00
0**
.054 .121 .054 .164 .205 .972*
*
.136 .073 .035 .048 .205 .086 .490*
*
Sig. (1-
tailed)
.139 .178 .041 .012 .178 .096 .000 .389 .263 .389 .193 .139 .000 .236 .351 .427 .400 .139 .326 .003
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
E5
Pearson
Correlati
on
.273 .231 .139 .409* 1 .231 .138 .409
* .143 -.056 .143 .171 .095 .416
* .143 -.057 .104 .184 .273 .208 .413
*
Sig. (1-
tailed)
.072 .110 .232 .012 .110 .233 .012 .225 .384 .225 .183 .309 .011 .225 .382 .292 .165 .072 .135 .012
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
P1
Pearson
Correlati
on
.231 1.00
0**
.573*
*
.175 .231 1 .688*
*
.175 .339* .338
* .339
* .321
* .329
* .190 .317
* .356
* .190 .137 .231 .923
*
*
.728*
*
Sig. (1-
tailed)
.110 .000 .000 .178 .110 .000 .178 .034 .034 .034 .042 .038 .157 .044 .027 .157 .235 .110 .000 .000
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
P2
Pearson
Correlati
on
.322* .688
*
*
.769*
*
.245 .138 .688*
*
1 .245 .386* .331
* .386
* .165 .368
* .274 .342
* .363
* .274 .134 .322
* .661
*
*
.723*
*
Sig. (1-
tailed)
.041 .000 .000 .096 .233 .000 .096 .018 .037 .018 .192 .023 .072 .032 .024 .072 .241 .041 .000 .000
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
P3
Pearson
Correlati
on
.205 .175 .323* 1.00
0**
.409* .175 .245 1 .054 .121 .054 .164 .205 .972
*
*
.136 .073 .035 .048 .205 .086 .490*
*
Sig. (1-
tailed)
.139 .178 .041 .000 .012 .178 .096 .389 .263 .389 .193 .139 .000 .236 .351 .427 .400 .139 .326 .003
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
P4
Pearson
Correlati
on
.524*
*
.339* .340
* .054 .143 .339
* .386
* .054 1 .000 1.00
0**
.359* .448
*
*
.109 .903*
*
.060 .055 .290 .524*
*
.393* .663
*
*
Sig. (1-
tailed)
.001 .034 .033 .389 .225 .034 .018 .389 .500 .000 .026 .007 .283 .000 .376 .387 .060 .001 .016 .000
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
P5
Pearson
Correlati
on
-.056 .338* .253 .121 -.056 .338
* .331
* .121 .000 1 .000 .255 .206 .077 .083 .966
*
*
.335* .354
* -.056 .233 .405
*
Sig. (1-
tailed)
.384 .034 .089 .263 .384 .034 .037 .263 .500 .500 .087 .137 .342 .331 .000 .035 .028 .384 .108 .013
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
I1
Pearson
Correlati
on
.524*
*
.339* .340
* .054 .143 .339
* .386
* .054 1.00
0**
.000 1 .359* .448
*
*
.109 .903*
*
.060 .055 .290 .524*
*
.393* .663
*
*
Sig. (1-
tailed)
.001 .034 .033 .389 .225 .034 .018 .389 .000 .500 .026 .007 .283 .000 .376 .387 .060 .001 .016 .000
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
I2
Pearson
Correlati
on
.171 .321* .148 .164 .171 .321
* .165 .164 .359
* .255 .359
* 1 .581
*
*
.157 .378* .248 .059 .572
*
*
.171 .275 .544*
*
Sig. (1-
tailed)
.183 .042 .217 .193 .183 .042 .192 .193 .026 .087 .026 .000 .204 .020 .093 .379 .000 .183 .071 .001
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
I3
Pearson
Correlati
on
.095 .329* .242 .205 .095 .329
* .368
* .205 .448
*
*
.206 .448*
*
.581*
*
1 .217 .433*
*
.219 -.163 .224 .095 .312* .528
*
*
Sig. (1-
tailed)
.309 .038 .099 .139 .309 .038 .023 .139 .007 .137 .007 .000 .124 .008 .122 .195 .117 .309 .047 .001
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
I4
Pearson
Correlati
on
.208 .190 .297 .972*
*
.416* .190 .274 .972
*
*
.109 .077 .109 .157 .217 1 .088 .092 .048 .147 .208 .191 .516*
*
Sig. (1-
tailed)
.135 .157 .056 .000 .011 .157 .072 .000 .283 .342 .283 .204 .124 .323 .315 .401 .218 .135 .156 .002
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
I5
Pearson
Correlati
on
.526*
*
.317* .400
* .136 .143 .317
* .342
* .136 .903
*
*
.083 .903*
*
.378* .433
*
*
.088 1 .028 .033 .110 .526*
*
.205 .632*
*
Sig. (1-
tailed)
.001 .044 .014 .236 .225 .044 .032 .236 .000 .331 .000 .020 .008 .323 .441 .432 .282 .001 .139 .000
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
K1
Pearson
Correlati
on
-.057 .356* .222 .073 -.057 .356
* .363
* .073 .060 .966
*
*
.060 .248 .219 .092 .028 1 .354* .468
*
*
-.057 .350* .432
*
*
Sig. (1-
tailed)
.382 .027 .120 .351 .382 .027 .024 .351 .376 .000 .376 .093 .122 .315 .441 .028 .005 .382 .029 .009
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
K2
Pearson
Correlati
on
.312* .190 .138 .035 .104 .190 .274 .035 .055 .335
* .055 .059 -.163 .048 .033 .354
* 1 .253 .312
* .191 .328
*
Sig. (1-
tailed)
.047 .157 .234 .427 .292 .157 .072 .427 .387 .035 .387 .379 .195 .401 .432 .028 .089 .047 .156 .038
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
K3
Pearson
Correlati
on
.184 .137 .028 .048 .184 .137 .134 .048 .290 .354* .290 .572
*
*
.224 .147 .110 .468*
*
.253 1 .184 .281 .450*
*
Sig. (1-
tailed)
.165 .235 .441 .400 .165 .235 .241 .400 .060 .028 .060 .000 .117 .218 .282 .005 .089 .165 .066 .006
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
K4
Pearson
Correlati
on
1.00
0**
.231 .324* .205 .273 .231 .322
* .205 .524
*
*
-.056 .524*
*
.171 .095 .208 .526*
*
-.057 .312* .184 1 .208 .582
*
*
Sig. (1-
tailed)
.000 .110 .040 .139 .072 .110 .041 .139 .001 .384 .001 .183 .309 .135 .001 .382 .047 .165 .135 .000
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
K5
Pearson
Correlati
on
.208 .923*
*
.467*
*
.086 .208 .923*
*
.661*
*
.086 .393* .233 .393
* .275 .312
* .191 .205 .350
* .191 .281 .208 1 .688
*
*
Sig. (1-
tailed)
.135 .000 .005 .326 .135 .000 .000 .326 .016 .108 .016 .071 .047 .156 .139 .029 .156 .066 .135 .000
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Yo
utu
be
Pearson
Correlati
on
.582*
*
.728*
*
.644*
*
.490*
*
.413* .728
*
*
.723*
*
.490*
*
.663*
*
.405* .663
*
*
.544*
*
.528*
*
.516*
*
.632*
*
.432*
*
.328* .450
*
*
.582*
*
.688*
*
1
Sig. (1-
tailed)
.000 .000 .000 .003 .012 .000 .000 .003 .000 .013 .000 .001 .001 .002 .000 .009 .038 .006 .000 .000
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
*. Correlation is significant at the 0.05 level (1-tailed).
**. Correlation is significant at the 0.01 level (1-tailed).
5. Uji Reliabilitas
- Media Sosial (Youtube)
Case Processing Summary
N %
Cases
Valid 30 100.0
Excludeda 0 .0
Total 30 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
Alpha
N of Items
.888 20
6. Perhitungan Media Sosial (Youtube)
Indikator
SKOR JUMLAH
TOTAL RATA2 1 2 3 4 5
STS (1) TS(2) CS(3) S(4) SS (5)
E1 4 8 36 38 14 350 3.50
E2 0 8 38 43 11 357 3.57
E3 0 7 31 45 17 372 3.72
E4 1 5 27 44 23 383 3.83
E5 2 6 43 39 10 349 3.49
Rata-rata 1.40 6.80 35.00 41.80 15.00 362.20 3.62
P1 0 8 31 49 12 365 3.65
P2 0 6 37 39 18 369 3.69
P3 4 11 32 31 22 356 3.56
P4 2 6 19 47 26 389 3.89
P5 0 0 25 46 29 404 4.04
Rata-rata 1.20 6.20 28.80 42.40 21.40 376.60 3.77
I1 0 8 36 39 17 365 3.65
I2 1 2 28 42 27 392 3.92
I3 1 3 29 38 29 391 3.91
I4 1 4 36 40 19 372 3.72
I5 2 9 32 36 21 365 3.65
Rata-rata 1.00 5.20 32.20 39.00 22.60 377 3.77
K1 3 22 38 37 0 309 3.09
K2 1 23 45 31 0 306 3.06
K3 5 24 48 23 0 289 2.89
K4 4 25 50 20 1 289 2.89
K5 4 35 41 17 3 280 2.80
Rata-rata 3.40 25.80 44.40 25.60 0.80 294.60 2.95
EPIC = 3,62 + 3,77 + 3,77 + 2,95 = 3,53
4
Sehingga posisi keputusannya menjadi:
EPIC
STE TE CE E SE
1,00 1,80 2,60 3,40 4,20 5,00
3,53
Keterangan:
STE : Sangat Tidak Efektif (masuk skala 1,00 – 1,80)
TE : Tidak Efektif (masuk skala 1,80 – 2,60)
CE : Cukup Efektif (masuk skala 2,60 – 3,40)
E : Efektif (masuk skala 3,40 – 4,20)
SE : Sangat Efektif (masuk skala 4,20 – 5,00)