Table of Contents

Press Release……………………………………Pg. 2 Media Pitch……………………………………..Pg. 3 Media Advisory…………………………………Pg. 4 Donor Letter…………………………………….Pg. 5 Little League Press Release…………………….Pg. 6 Campaign Press Release………………………..Pg. 7 Basketball Press Release………………………..Pg. 8 Facebook Posts……………………………...Pg. 9-11 Instagram Posts…………………………….Pg. 12-14 Tweets……………………………………...Pg. 15-16 Photographs………………………………..Pg. 17-19

FOR RELEASE: June 10, 2015 DATE: Dec. 1, 2015 CONTACTS: Kendall Stroud, kendall.stroud@ttu.edu, 830-741-1911

The Walt Disney Company and Make-A-Wish Partner Up to Make A Difference

LUBBOCK, Texas – The Walt Disney Company and Make-A-Wish are co-hosting a 5K race benefiting Make-A-Wish at both of The Walt Disney Company’s parks and resorts on June 15.

Bob Chapek, chairman of Disney Parks and Resorts, has been working closely with Make-A-Wish to ensure this charitable event is a success.

“My hope for these 5K races is that they will raise awareness of Make-A-Wish and that we are able to impact several lives with the money raised from both of our parks and resorts” Chapek said.

All 5K participants will receive a free resort pass, which allows them to stay on the resort grounds and ride all of the resort rides avaliable, once their race is finished. Walt Disney World Resort and Disneyland Resort have also both agreed to donate all 5K participant fees to Make-A-Wish along with 50 percent of all admission fees for June 15. “Make-A-Wish is grateful for the partnership with The Walt Disney Company and the continuous support they show for the Make-A-Wish Foundation” said Brad Thurman, Make-A-Wish Chairperson, “Many of the children we are able to grant wishes to choose to go to Disney and we are so thankful for effort and remarkable accommodations Disney puts into each wish kid.”

Check-in time for the race will begin at 8:30 a.m., and the race will begin at 9. To preregister for the race, visit www.MAWDisney5K.com and choose which resort you will be participating at. For more information contact Kendall Stroud at kendall.stroud@ttu.edu or (830) 741-1911. Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with how, strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is now the largest wish-granting charity in the world, with 62 chapters in the United States and its territories.

With the help of generous donors and more than 26,000 volunteers, Make-A-Wish grants a wish every 40 minutes and has granted more than 180,000 wishes in the United States since its inception. For more information about Make-A-Wish, visit www.wish.org and discover how you can share the power of a wish.

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Media Outlet: KLBK News Reporter: Monica Yantosh, general news reporter Dear Ms. Yantosh, The Walt Disney Company and Make-A-Wish are co-hosting a 5K race benefiting Make-A-Wish at both of The Walt Disney Company’s parks and resorts on June 15. Given that Lubbock has a very active regional headquarter for Make-A-Wish, this would be a great story to share with the Lubbock community for KLBK’s “Wish Wednesday.”

All 5K participants will receive free resort passes that will allow them to enjoy the park rides for the rest of the day once the race has finished. This is a great way for families to contribute to a wonderful cause and enjoy a cost efficient summer vacation. I have attached the press release to this email. However, if you would like more information about this event, feel free to contact me anytime at kendall.stroud@ttu.edu or 830-741-1911.

Thanks, Kendall Stroud                                                

MEDIA ADVISORY

The Walt Disney Company and Make-A-Wish Host Press Conference about

Upcoming Event

WHAT: Press conference announcing partnership between The Walt Disney Company

and Make-A-Wish.

WHEN: 5:30 p.m., Tuesday, Sept. 22.

WHERE: Make-A-Wish headquarters, 4742 N. 24th St., Phoenix, AZ, 85016

EVENT: Members from both organizations will be speaking about their upcoming

event along with a family who has been affected by the Make-A-Wish foundation. The

press conference is open to all media members and friends of these organizations.

Pictures and individual interviews will be available after the event.

CONTACT: Kendall Stroud, communications manager, The Walt Disney Company,

830-741-1911 or kendall.stroud@ttu.edu.

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Dear Mr. Kelly, I am reaching out to you on behalf of the Make-A-Wish Foundation to see if Southwest Airlines would like to help make a difference in the lives of children battling a life threating medical condition. The Make-A-Wish Foundation strives to empower children to fight harder against their illness. A wish experience is frequently a source of inspiration for children undergoing difficult treatments and each donation is vital to helping us grant the wish of every eligible child. The effects a wish can have on a child, and their family, is priceless to our organization. However, the average cost of granting a wish is $9,425 as of August 2014 and nearly 75 percent of wish experiences involve travel. This is where Southwest Airlines can help. We kindly ask that you donate as 15 plane tickets that depart from the Dallas/Fort Worth International Airport and arrive at the Orlando International Airport. Your donation would not only provide families with an experience they will cherish forever, but will also provide a great opportunity for your business. As I’m sure you know, Southwest Airlines is one of the most highly regarded airlines in the travel industry. By donating, you will be able to reinforce your brand with current customers, and have the opportunity to reach new customers who may not have experienced all that Southwest has to offer. We hope you will consider helping the Make-A-Wish Foundation and the families we impact. We look forward to working with you, and please feel free to contact me with any questions. I can be reached via email at kendall.stroud@ttu.edu or phone at 830.741.1911. Sincerely,  Kendall  Stroud                

 FOR RELEASE: December 17, 2016 DATE: December 2, 2015 CONTACT: Kendall Stroud, kendall.stroud@ttu.edu, 830-741-1911

Kendall Stroud Joins Little League International as Director of Media Relations December 17, 2016 WILLIAMSPORT, PA – Little League International is pleased to announce the recent hire of Kendall Stroud, a Public Relations major at Texas Tech University, as the new Director of Media Relations. As the Director of Media Relations, Stroud will report Little League International news to a vast media list, develop story angles that will be assertively pitched to targeted media, respond positively to media inquiries, track media placements, write features/stories for our publications, and have a strong knowledge of digital media strategies. Stroud will begin her role as the Director of Media Relations on Dec. 19, 2016, which immediately follows her graduation from the College of Media and Communication at Texas Tech University. Don Soucy, Eastern Region Director, will be in charge of overseeing the Director of Media Relations and could not be more please with the board’s decision to add Stroud to the Little League International team. “We are thrilled to make this hire. Kendall graduated from a fine university, Texas Tech, and is experienced in a number of important ways because of this education. In particular, Kendall took an upper division sports PR class that provided her with the opportunity to work on a number of real-life, specific sports tasks and projects. These experiences distinguished her from others in the candidate pool” said Soucy. For more information about Little League International or the Director of Media Relations position, contact Kendall Stroud at kendall.stroud@ttu.edu or 830-741-1911.

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FOR IMMEDIATE RELEASE CONTACT: Kendall Stroud, kendall.stroud@ttu.edu, 830-741-1911

Rawlings Makes Leaps and Bounds During Brand Recognition Campaign

October 30, 2015 LUBBOCK, Texas – FleishmanHillard creates the “Summer of the Glove” campaign to increase awareness and reenergize the Rawlings sporting goods manufacturer’s nationwide brand by August 2007. Following this campaign, there was a documented 33% increase in unaided awareness of Rawlings’ ownership of the Gold Glove Award. Along with the increased awareness, the overall brand program produced 500 million media impressions, and Rawlings parent company, K2, was acquired for $1.2 billion by the Jarden Corporation in August 2007. “The “Summer of the Glove campaign has done wonders for our company and Rawlings would like to thank FleishmanHillard for all of the research and work they put into making our brand great”, CEO of Rawlings said. There were many events that took place throughout this campaign. In November of 2006, ESPN aired a 30-minute program featuring Ozzie Smith and claimed ESPN was dedicated to promoting the next year’s promotion (PRSA, 208b). The ballot was released in February 2007 at a media event at the ESPN SportZone in New York. For more information about Rawlings, FleishmanHillard, or the “Summer of the Glove” campaign, contact Kendall Stroud at kendall.stroud@ttu.edu or (830) 741-1911. Rawlings Sporting Goods Company, Inc., a subsidiary of Jarden Corporation (NYSE: JAH), is a leading manufacturer and marketer of sporting goods in the United States. Since the company’s inception in 1887, Rawlings’ mission has always centered on enabling participation by developing and producing innovative, high-performance equipment and protective apparel for the professional, amateur and entry-level player.

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FOR IMMEDIATE RELEASE CONTACTS: Kendall Stroud, kendall.stroud@ttu.edu, 830-741-1911    

Lady  Raiders  Fall  Short  After  Major  Comeback    LUBBOCK,  Texas  –  The  Texas  Tech  woman’s  basketball  team  was  defeated  62-­‐59  in  a  heated  game  against  the  University  of  Texas  on  Feb.  21,  at  3:30  pm  at  the  United  Supermarkets  Arena  in  Lubbock,  Texas.      

 Texas  Tech  player,  Kelsi  Baker,  was  the  lead  scoring  player  during  the  game  scoring  19  points  and  earning  her  new  career-­‐high  total.  Amber  Battle,  another  major  contributor  for  the  Lady  Raiders,  finished  with  16  points,  making  it  her  19th  time  this  season  to  finish  the  game  with  double  figures.  

 Although  the  outcome  of  the  game  was  not  what  the  Lady  Raiders  hoped  for,  there  were  still  many  great  things  happening  during  those  40  minutes  of  action  packed  basketball.    

 Paige  Parliament,  a  junior  at  Texas  Tech,  weighs  in  on  what  went  wrong  during  the  game.  

 “In  the  second  half  we  came  out  and  played  better  and  made  a  comeback,  especially  within  the  last  four  minutes,”  Parliament  stated,  “but  it  wasn’t  enough  to  pull  away  with  the  W.”    

 During  the  fourth  quarter  of  the  game,  Tech  trailed  the  Longhorns  by  12  points  with  3  minutes  and  31  seconds  left  to  play.    The  Lady  Raiders  forced  three  turnovers  and  scored  on  their  next  seven  possessions.  With  28  seconds  left  in  the  game,  Minta  Spears  was  subbed  in  to  replace  Baker  and  a  timeout  was  called  at  22  seconds.    

 Spears,  who  shot  the  second-­‐  to-­‐last  three  pointer  of  the  game,  reflected  on  the  Lady  Raiders  last  attempt  at  victory.      Although  Texas  Tech  fell  short  for  the  second  time  this  season  against  the  University  of  Texas,  the  girls  are  still  satisfied  with  the  way  their  2014-­‐2015  season  end.          “We  made  great  strides  this  season.  We  went  from  not  winning  a  Big  12  game  last  year  to  winning  five  this  year.  Even  though  it  wasn’t  enough  to  make  a  post-­‐season,  our  team  definitely  improved”  said  Spears.    The  Lady  Raiders  had  several  close  games  this  season  including  their  game  against  Baylor  who  is  ranked  No.  3,  which  they  lost  67-­‐60.    They  are  proud  of  their  achievements  this  season  and  will  continue  to  work  on  their  skills  during  their  offseason.    

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