Kartini Media Kit 2014 Edisi Khusus Maret-may

18
2014 MEDIA KIT

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Transcript of Kartini Media Kit 2014 Edisi Khusus Maret-may

Page 1: Kartini Media Kit 2014 Edisi Khusus Maret-may

2014

MEDIA KIT

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COVER

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OVERVIEW

Menyajikan media wanita terbaik, informatif, inovatif, menghibur

serta menginspirasikan kehidupan wanita Indonesia yang dinamis dan

berkarakter.

ACHIEVEMENT

SWA BEST BRAND PLATINUM

2013

MARKETEERS INDONESIA MOST FAVORITE

NETIZEN BRAND 2012

MARKETEERS WOMEN BRAND

2012

KARTINI - INSPIRING REALITY

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ACHIEVEMENT

READERSHIP Kartini is Indonesia's No. 1

women's magazine with 237.000* readers

KARTINI IN '000 *SOURCE: AC NIELSEN

CIRCULATION & DISTRIBUTION

198.000 Copies JABODETABEK 42%

JAWA TENGAH & DIY 8%

JAWA BARAT 7%

SULAWESI & INDONESIA BAGIAN TIMUR 5%

SUMATERA 24%

JAWA TIMUR

KALIMANTAN

BALI

8%

5%

1%

Subscribers: 30.000

KARTINI - INSPIRING REALITY

237

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INSIDE KARTINI

FEATURES

FASHION & BEAUTY

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FOOD & RECIPES

DECOR & TRAVEL

KARTINI - INSPIRING REALITY

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ELLE SHOPPING

SPIN OFF MASAKAN LEBARAN

KEBAYA MASAKAN

RAMADHAN

MASAKAN NATAL &

TAHUN BARU BEAUTY

& HEALTH

ANTI AGING

WANITA INSPIRATIF

IBU &

ANAK

TAHUNAN

KARTINI - INSPIRING REALITY

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EDITORIAL CALENDAR

JANUARY

FEBRUARY

MARCH

9 K2365 Resolusi 2014

6 K2367 Romansa 6 K2369 Green Living

23 K 2366 Feng Shui

20 K 2368 Gaya Hidup

13 Edisi Khusus: Kebaya

20 K2370 Pendidikan

APRIL

MAY JUNE 1 K2373 Karir 3 K2371 Perbankan 12 K2376 Happy

Kids 8 Edisi Khusus: Ibu& Anak 10 Edisi Khusus: Cerita Di Balik

Tokoh 19 Edisi Khusus: Masakan Ramadhan

15 K2374 Travelling Domestik 17 K2372 1000 Wajah Perempuan

26 K2377 Healthy Fasting

22 Edisi Khusus: P e m i m p i n d i m a t a p e r e m p u a n

24 Edisi Khusus: Wanita Inspiratif

29 K2375 Wirausaha

AUGUST

JULY

SEPTEMBER

10 K2378 Lebaran 7 K2380 Garuda di Dadaku 4 K2382 Otomotive

17 Edisi Khusus: Masakan Lebaran

21 K2381 Investasi

11 Edisi Khusus: Ibu & Anak (Asuransi) 24 K2379 Happy Mudik 18 K2383 Kesehatan

OCTOBER

NOVEMBER

DECEMBER

2 K2384 Asuransi

13 K2387 Financial Check-up

4 Edisi Khusus: Tahunan

16 K2385 General Check-up

27 K2388 Trend 11 K2389 Hari Ibu

23 Edisi Khusus: Beauty & Health

18 Edisi Khusus: Masakan Natal & Tahun Baru 30 K2386 Apa Kabar

Konsumen 30 K2390 Traveling Luar Negeri

16 Edisi Khusus : Partai Politik

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EVENT CALENDAR

• Event Komunitas Beauty Class Cooking Class

• Event Instansi • Beauty Class

Cooking Class • Wisata Budaya

• Wanita Inspiratif

January-December 2014 Healthy Class Financial Class

January-December 2014 Healthy Class Financial Class

February-December 2014 22 December 2014

• Lomba Rancang Kebaya Pre Event Roadshow Daerah

April-December 2014

Final Event LRK 2014 (Bersamaan Event IFW)

February 2015

ri

KARTINI - INSPIRING REALITY

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SPECIFICATION

DETAIL

Full Page

TRIM SIZE

21 x 28 cm

BLEED SIZE

22 x 29 cm

Double Page 42 x 28 cm 43 x 29 cm

Cover Belt 5 x 30 cm 6 x 31 cm

Gate Fold (2 Pages) 41,4 x 28 cm 42,4 x 29 cm

Gete Fold (3 Pages) 62,4 x 28 cm 63,4 x 29 cm

RATES

DETAIL

Display Ad

RUPIAH

38.600.000

Premium Pages (3, 5, 7) 41.000.000

C2 H3 72.600.000

Cover 2 40.500.000

Cover 3 37.500.000

Cover 4 53.900.000

Advertorial 50.820.000

Display & Support Article (2 H) 66.000.000

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FACTS

Magazine for young woman

43% between 25-39 y.o.

46% 43% 43%

45.0

40.0

35.0

30.0

25.0

20.0

15.0

10.0

5.0

0 20-24 yo 25-29 yo 30-34 yo 35-39 yo 40-44 yo

FEMINA KARTINI SOURCE: AC NIELSEN

KARTINI - INSPIRING REALITY

35%

20% 20% 19%

15% 15%

5%

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CREATIVE AD

BARN DOORS

REVERSED COVER

INSERTS

SPONSORED CHAPTER

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ADVERTORIALS

BOOKLET

DISPLAY AD &

SUPPORTING ARTICLE

SPONSORED ARTICLE

KARTINI - INSPIRING REALITY

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EVENTS

BEAUTY

ALTHY HE

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LOMBA RANCANG

KEBAYA

COOKING

DWP

KARTINI - INSPIRING REALITY

TRAVEL

CSR

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ADVERTISING SALES Grand Wijaya Center, Jl. Wijaya II No. E 16-17, Jakarta 12160, Indonesia

Tel. (021) 7206652, Fax (021) 7206828 E-mail [email protected]