Kartini Media Kit 2014 Edisi Khusus Maret-may
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Transcript of Kartini Media Kit 2014 Edisi Khusus Maret-may
2014
MEDIA KIT
COVER
OVERVIEW
Menyajikan media wanita terbaik, informatif, inovatif, menghibur
serta menginspirasikan kehidupan wanita Indonesia yang dinamis dan
berkarakter.
ACHIEVEMENT
SWA BEST BRAND PLATINUM
2013
MARKETEERS INDONESIA MOST FAVORITE
NETIZEN BRAND 2012
MARKETEERS WOMEN BRAND
2012
KARTINI - INSPIRING REALITY
ACHIEVEMENT
READERSHIP Kartini is Indonesia's No. 1
women's magazine with 237.000* readers
KARTINI IN '000 *SOURCE: AC NIELSEN
CIRCULATION & DISTRIBUTION
198.000 Copies JABODETABEK 42%
JAWA TENGAH & DIY 8%
JAWA BARAT 7%
SULAWESI & INDONESIA BAGIAN TIMUR 5%
SUMATERA 24%
JAWA TIMUR
KALIMANTAN
BALI
8%
5%
1%
Subscribers: 30.000
KARTINI - INSPIRING REALITY
237
INSIDE KARTINI
FEATURES
FASHION & BEAUTY
FOOD & RECIPES
DECOR & TRAVEL
KARTINI - INSPIRING REALITY
ELLE SHOPPING
SPIN OFF MASAKAN LEBARAN
KEBAYA MASAKAN
RAMADHAN
MASAKAN NATAL &
TAHUN BARU BEAUTY
& HEALTH
ANTI AGING
WANITA INSPIRATIF
IBU &
ANAK
TAHUNAN
KARTINI - INSPIRING REALITY
EDITORIAL CALENDAR
JANUARY
FEBRUARY
MARCH
9 K2365 Resolusi 2014
6 K2367 Romansa 6 K2369 Green Living
23 K 2366 Feng Shui
20 K 2368 Gaya Hidup
13 Edisi Khusus: Kebaya
20 K2370 Pendidikan
APRIL
MAY JUNE 1 K2373 Karir 3 K2371 Perbankan 12 K2376 Happy
Kids 8 Edisi Khusus: Ibu& Anak 10 Edisi Khusus: Cerita Di Balik
Tokoh 19 Edisi Khusus: Masakan Ramadhan
15 K2374 Travelling Domestik 17 K2372 1000 Wajah Perempuan
26 K2377 Healthy Fasting
22 Edisi Khusus: P e m i m p i n d i m a t a p e r e m p u a n
24 Edisi Khusus: Wanita Inspiratif
29 K2375 Wirausaha
AUGUST
JULY
SEPTEMBER
10 K2378 Lebaran 7 K2380 Garuda di Dadaku 4 K2382 Otomotive
17 Edisi Khusus: Masakan Lebaran
21 K2381 Investasi
11 Edisi Khusus: Ibu & Anak (Asuransi) 24 K2379 Happy Mudik 18 K2383 Kesehatan
OCTOBER
NOVEMBER
DECEMBER
2 K2384 Asuransi
13 K2387 Financial Check-up
4 Edisi Khusus: Tahunan
16 K2385 General Check-up
27 K2388 Trend 11 K2389 Hari Ibu
23 Edisi Khusus: Beauty & Health
18 Edisi Khusus: Masakan Natal & Tahun Baru 30 K2386 Apa Kabar
Konsumen 30 K2390 Traveling Luar Negeri
16 Edisi Khusus : Partai Politik
EVENT CALENDAR
• Event Komunitas Beauty Class Cooking Class
• Event Instansi • Beauty Class
Cooking Class • Wisata Budaya
• Wanita Inspiratif
January-December 2014 Healthy Class Financial Class
January-December 2014 Healthy Class Financial Class
February-December 2014 22 December 2014
• Lomba Rancang Kebaya Pre Event Roadshow Daerah
April-December 2014
Final Event LRK 2014 (Bersamaan Event IFW)
February 2015
ri
KARTINI - INSPIRING REALITY
SPECIFICATION
DETAIL
Full Page
TRIM SIZE
21 x 28 cm
BLEED SIZE
22 x 29 cm
Double Page 42 x 28 cm 43 x 29 cm
Cover Belt 5 x 30 cm 6 x 31 cm
Gate Fold (2 Pages) 41,4 x 28 cm 42,4 x 29 cm
Gete Fold (3 Pages) 62,4 x 28 cm 63,4 x 29 cm
RATES
DETAIL
Display Ad
RUPIAH
38.600.000
Premium Pages (3, 5, 7) 41.000.000
C2 H3 72.600.000
Cover 2 40.500.000
Cover 3 37.500.000
Cover 4 53.900.000
Advertorial 50.820.000
Display & Support Article (2 H) 66.000.000
FACTS
Magazine for young woman
43% between 25-39 y.o.
46% 43% 43%
45.0
40.0
35.0
30.0
25.0
20.0
15.0
10.0
5.0
0 20-24 yo 25-29 yo 30-34 yo 35-39 yo 40-44 yo
FEMINA KARTINI SOURCE: AC NIELSEN
KARTINI - INSPIRING REALITY
35%
20% 20% 19%
15% 15%
5%
CREATIVE AD
BARN DOORS
REVERSED COVER
INSERTS
SPONSORED CHAPTER
ADVERTORIALS
BOOKLET
DISPLAY AD &
SUPPORTING ARTICLE
SPONSORED ARTICLE
KARTINI - INSPIRING REALITY
EVENTS
BEAUTY
ALTHY HE
LOMBA RANCANG
KEBAYA
COOKING
DWP
KARTINI - INSPIRING REALITY
TRAVEL
CSR
ADVERTISING SALES Grand Wijaya Center, Jl. Wijaya II No. E 16-17, Jakarta 12160, Indonesia
Tel. (021) 7206652, Fax (021) 7206828 E-mail [email protected]