kARANATAKA SENDAL PPT

7/29/2019 kARANATAKA SENDAL PPT

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MANJUNATHA

REG.NO.10NPCMA018

ORGANISATIONAL STUDY



INTRODUCTION

Meaning of organizational study :

Organization is a process of dividing and combining effort of working group of making such joint efforts for

more productivity.

In Static sense an organization refers to a structure planned by group of people who are working towards a

common goal.

In dynamic sense an organization refers to a process of welding together a framework of positions which can

be used as management tool for the most effective accomplishment of enterprise object.

Scope of study :

• Profile of Himalsingka Seide Ltd.

• The study helps to know organizational structure, various departments in depth, hierarchy

and relation between inter-relationships between various departments.

• Key management problems and suitable recommendations for solving the problems.



Objective of study :

• To relate theoretical concept learnt to organizational functioning.

• To learn real life application of management.

• To gain practical knowledge about managerial activities.

• To look closely into the departmental strategies & their functioning of an organization.

• To get an exposure to the working of an organization.



Data collection method :

• Primary sources.•Secondary sources.

The primary data were collected through observations and interviews. The interviews were done withconcerned department heads, senior personnel and other staffs in order to understand the day-to-day process of an organization and to get necessary clarifications.

The secondary data was collected from different sources like HR manual, observation in the company

while on company Journals, reports of current year, magazine and others.

Limitations of the study:

1.The information was able to collect only from concerned department heads, senior personnel and

other staffs of the organization and not from organization’s consumers, dealers and other

stakeholders.

2.Time allotted for the study is insufficient.

3.The study was carried out only in Bangalore unit.



INDUSTRY PROFILE

Origin :

• The global textile and apparel industry, estimated at around USD 450 billion is one of the largest

contributions to international trade.

•

India accounts for 8% of the global trade in textile and is ranked as the 6th

largest suppliers in the world.The country is a largest producer of jute, 2nd largest producer of cotton yarn, 2nd largest producer of silk and

the 5th largest producer of synthetic fiber /yarn globally

• The Indian textile and apparel industry, worth around USD 49 billion is one of the largest industries in

India. It makes a contribution to the country’s economy adding about 5% to the GDP, 14% to the industrialproduction and 17% to the total export earnings. Textile exports stood at USD 20.5 billion in 2007-08.



• Textile industry is one of the major contributors to the total output of the fast growing Indianindustrial sector which is at present revolving around 14%. Textile sector's contribution to GDP of Indiais also significant which currently amounts to 4%. It has been found out that Indian textile industry is

one of the major sources of foreign exchange earnings for India and contributes around 16-17% of thetotal export earnings.

Growth :

• Growth along with the investment of an industry depends heavily on the economic health of thecountry. Indian economy grew rapidly during the fiscal year 2009-2010 posting a growth rate of 9.4%p.a. Not only this, India has been performing significantly in the last three years where its average yearly rate of growth has been estimated to be 8%.



Major players of the industry:

•Aditya Birla Nevo

•Vardhaman textile ltd

•Arvind ltd

•Alok industries

•JBF industries

•Garden silk mile

•Sukumars nation wide

•Raymond ltd

Challenges of the industry:

•Fiber prices:- Fibers prices especially cotton are determined to large extent.

•Forex fluctuations.

•Competition from other low cost countries.

•Changing fashion trends.

•Execution risk: - Project delays might lead to deferment of sales and profits.

•Identify and realize cost reduction measure



COMPANY PROFILE

Name of the company : HIMATSINGKA SEIDE LTD

Type of Organization: Private sector organization

Year of Incorporation: Established on 1985, and started production on 1987 .

Promoters Of The Company: Mr. Ajoy Himatsingka and Mr. DineshHimatsingka .

Products Produced:

Decorative fabricsBridal WearFashion Wear and Spun silk/ Blended Yarn

Major Competitor

Raymond ltd JBF industries

Alok industries Gokul das exports . Etc...



MISSION AND VISION

Mission :

Most innovative – sought after Fashion Apparel and FabricsMost dependable for shortest turnaround time.Most reliable for quality, service and deliveries.Most permanently bonded with customers, suppliers and other stakeholders.Most looked up to for transparency, governance and social responsibility.

Vision :

Is a Complete Fashion Apparel Company focused on Total Customer Orientation,

attaining a Position of Pride for stakeholders through creation of Congenial BusinessEnvironment, offering Products and Services Par Excellence.

Product profile :

• Decorative fabrics

• Bridal Wear

• Fashion Wear

• Spun silk/ Blended Yarn



ORGANISATION STRUCTURE

HR/ADMN Finance EXIMMarketing/Merchandisi

ng

Purchase

Business Head (VP)(1)

PreProduction

Fabric &Accessories

Stores

CuttingPlanning Quality IndustrialEngineering

Sewing Finishing Maintenance MTM

IT

GMMarketing/Merchandising

(1)

Head Accounts &Finance

(1)

GM HR/ADM (1)

Head Manufacturing(GM)(1)

Plant Manager(1)

Trouser JacketBusiness Head (VP) : 1Functional Head (GM) : 4Plant Manager : 1

( form company reports)



FUNCTIONAL DEPARTMENTS

Production Department.

Marketing Department.

Human Resource Department.

Finance Department.



Structure Of Production

PRODUCTION DEPARTMENT

Production manager

Assistant production manger

Pretreatment FinishingPrintingDyeingWeaving

Supervisor




PRODUCTION DEPARTMENT

Problems :

• Higher cost due to frequent set up changes.

• Production planning and control is complex.

• Line layout needs major change with the changes in the product design.

• High investment in production facilities.

• Very high investment for setting flow lines.

• Lack of raw material utilization

• Low output from labour.



MARKETING DEPARTMENT Marketing Mix :

Products : Decorative fabrics, Bridal Wear, Fashion Wear and Spun silk/ Blended Yarn.Price : It depends on the cost of the raw material in the present market and theoverheads of the company .

Mode Of AdvertisementTelevision MediaPrint Media

Market Segmentation :Himatsingka sedide ltd is based mainly on Export of its final products. Co.,

exports nearly 75% of its production and remaining 25% is sold in local retail shop.

Promotion : Group through television media, print media, discounts and other forms of publicity etc…

Place : It sales in the brand name of Atmosphere through retail outlets in

Bangalore, Mumbai and Chennai and also in foreign countries likeSingapore, Dubai etc .

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HUMAN RESOURCE DEPARTMENT

Recruitment :

On the basis of future expansion how many machines, man power is required will be decided, on

this basis recruitment is done.

Man Power Resourcing is done through

Internal Resourcing

Talents from Campus

OBJECTIVES OF HUMAN RESOURCE DEVELOPMENT:

•To maintain the good relationship between the employees and employer

•To assist the employees in achieving their personal goals•To maintain good industrial relation

•To select the right type and number of employees

•To help individual development

Problems :

• Rigid labour law.

• Inadequate training facility.

• More of absentisum.

• Trade union strikes.

• More labour turn over.

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FINANCE DEPARTMENT

Major finance functions:

• Monitoring the funds collections and payments

• Negotiating with the banks, financial institution and other suppliers of credit

• Funds requirement decision

• Evaluation of financial performance

• Financial and investment decision making

• Accounting

•

Auditing

•To ensure flow of funds

•To keep the track of stock exchange



Source of funds :

• Secured loans and Unsecured loans.

• Negotiation with banks, financial institutions and other sources of finance.

Problems :

• Not so clear: There is often lack of transparency in showcasing financial statements in theorganization.

• Dealing with outside agencies: The finance department often faces problems while dealing withoutside agencies such as government departments, including tax departments etc., while seekingsanctions or permissions.

• Revenue issues: The accountants face problems in determining what should be considered as

revenues while accounting for an organization.

• Human Errors: There will be some human errors such as typographical mistakes. Such mistakesmight lead to problems in the final tallying of the balance sheet.



FINANCE DEPARTMENT STRUCTURE

Finance department

Exports and imports Taxation Treasury Finance and accounting




SWOT ANALYSIS.

STRENGTHS.

India gains export market share atChinas expense.

To capture the premium market. Good planning and managerial

ability .

Competitiveness in cotton textilesegment to derive export growth

WEAKNESS.

Profits of the company has beencome down in the present year.

low availability of materials in allcities.

Less variety of patterns of design.

Heavy amount of money spent onpromotional activities.

OPPORTUNITIES.

Company can grab the marketwithin small period as it is alreadyestablished.

Supports companies with productprocess and innovation.

Company is grabbing a wide rangeof patterns of designing textiles thatincreases demand.

THREATS Available of finance and time for

innovation and capital investment.

Change in customer demand. Availability of skilled laborers.

Threat from competitorsestablished their plants in samelocation.

Competitors from Chinese textile,affecting export business too.



Financial Analysis

•Current Financial Position and Liquidity Position:

When 2010 financial statement is compared with 2011, Current assets have been increased than its current

liabilities which enable a company to have a good short term financial position of a company. There is anincrease in inventory where there is accumulation of stocks for want of customers, increase in demand and

adequate sales promotion efforts.

•Profitability of the concern:

The profit of the company has been increased which is a good sign for a company

The overall financial position of a company is quite satisfactory.

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• Communication between the departments within the organization have strongly built the good relationship and

understanding between the employees, this has reduced their interpersonal conflicts.

• In the organization every one work in a team spirit and are self motivated.

• The employees are treated as assets of the company.

• Company use the latest machinery, so more quality can be achieved.

• The employees feel that the management recognizes their performance.

• The employees of the particular department are well versed with their activities & responsibilities.

• The company use 360 degree performance appraisal.

• The company also implemented TQM concept.

• The study reveals that the training & development programs play a vital role in the employees performance.

• Most of the employees are satisfied with the perks that are given by the company.

FINDINGS :



Suggestions :

• The company should give opportunity for new enthusiastic and creative people to contribute for

companies growth.

• Self-appraisal should be encouraged .

• Employees and employers can get together to discuss about the planning process.

• Attendance award is to be offered by the company, so that absenteeism can be minimized up to certain

limit.

• By applying JIT process it can reduce the inventory cost.

• Company can give even more training in the production department to increase the output.

•

Company can improve their promotional activities to grab the market.

• Company can reduce manual work in the accounting department.

• Management try to discuss with the trade unions on monthly basis it can help the company to reduce the

strikes.



HSL is India’s foremost vertically integrated textile group, engaged in the manufacture, exports and

retail of high end designer ranges of fabrics and garments.

The growth of the company has been very drastic. Thus HSL is one of the leading players in the

textile industry which has got its brand name in the domestic as well as the international market.

This study helped me to relate theoretical concept with organizational function.

Conclusion :

kARANATAKA SENDAL PPT

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