KAMPANYE SOSIAL KESADARAN TERHADAP HEWAN BADAK …kc.umn.ac.id/1937/1/HALAMAN AWAL.pdfKAMPANYE...

KAMPANYE SOSIAL KESADARAN TERHADAP

HEWAN BADAK JAWA DI INDONESIA UNTUK

ANAK-ANAK USIA 9-11 TAHUN

Ditulis sebagai salah satu syarat untuk memperoleh gelar Sarjana Seni (S.Sn)

Laporan Tugas Akhir

Nama : Sisilia Deborah

NIM : 09120210276

Program Studi : Desain Komunikasi Visual

Fakultas : Seni & Desain

UNIVERSITAS MULTIMEDIA NUSANTARA

TANGERANG

2013

Kampanye Sosial Kesadaran..., Sisilia Deborah, FSD UMN, 2013

ii

HALAMAN PENGESAHAN TUGAS AKHIR

KAMPANYE SOSIAL KESADARAN TERHADAP HEWAN

BADAK JAWA DI INDONESIA UNTUK ANAK-ANAK USIA 9-

11 TAHUN

Oleh

Nama : Sisilia Deborah

NIM : 09120210276

Program Studi : Desain Komunikasi Visual

Fakultas : Seni & Desain

Tangerang, 1 Februari 2013

Ketua Program Studi

Desain Komunikasi Visual

Desi Dwi Kristianto, M.Ds.

Penguji

Darfi Rizkavirwan, S.Sn., M.Ds.

Ketua Sidang

Naldo Yanuar Heryanto, S.Sn., M.T.

Pembimbing I

Salima Hakim, S.Sn., M.Hum.

Pembimbing II

Dra. Setianingsih Purnomo, M.A


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DAFTAR ISI

HALAMAN PENGESAHAN TUGAS AKHIR ..................................................................................... ii

DAFTAR ISI .......................................................................................................................................... iii

DAFTAR GAMBAR .............................................................................................................................. v

KATA PENGANTAR ............................................................................................................................ 1

ABSTRAKSI .......................................................................................................................................... 3

ABSTRACT ............................................................................................................................................ 4

BAB I PENDAHULUAN ....................................................................................................................... 5

1.1. Latar Belakang ........................................................................................................................ 5

1.2. Rumusan Masalah ................................................................................................................... 8

1.3. Batasan Masalah ..................................................................................................................... 8

1.4. Tujuan Penelitian .................................................................................................................... 8

1.5. Manfaat Tugas Akhir/Skripsi ................................................................................................. 9

1.6 Sistematika Penulisan ................................................................................................................... 9

BAB II TINJAUAN PUSTAKA........................................................................................................... 11

2.1. Badak Jawa ........................................................................................................................... 11

2.2. WWF Indonesia .................................................................................................................... 16

2.3. Kampanye Sosial .................................................................................................................. 18

2.4. Perkembangan Anak Usia 9-11 Tahun ................................................................................. 21

2.5. Desain dan Prinsip-prinsip Desain ........................................................................................ 24

2.6. Desain Visual Untuk Anak-Anak ......................................................................................... 27

2.7. Ilustrasi ................................................................................................................................. 29

2.8. Psikologi Warna ................................................................................................................... 30

2.9. Layout ................................................................................................................................... 33

2.10. Media Kampanye .................................................................................................................. 34

BAB III HASIL PENELITIAN ............................................................................................................ 36

3.1. Gambaran Umum Penelitian................................................................................................. 36

3.2. Hasil Penelitian ..................................................................................................................... 38

BAB IV ANALISIS .............................................................................................................................. 55

4.1. Penggunaan Media dan Gaya Gambar ................................................................................. 55

4.2. Maskot .................................................................................................................................. 56

4.3. Logo ...................................................................................................................................... 61

4.4. Typeface ................................................................................................................................ 62


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4.5. Poster .................................................................................................................................... 64

4.6. Strategi Kampanye ............................................................................................................... 67

4.7. Desain Stand ......................................................................................................................... 70

4.8. Merchandise ......................................................................................................................... 71

BAB V PENUTUP ............................................................................................................................... 78

7.6. Kesimpulan ........................................................................................................................... 78

7.7. Saran ..................................................................................................................................... 78

DAFTAR PUSTAKA ........................................................................................................................... 79

LAMPIRAN .......................................................................................................................................... 81


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DAFTAR GAMBAR

GAMBAR 2.1 Paket Adopsi Badak Rhinocare .....................................................................12

GAMBAR 3.1 Hasil survey mengenai film animasi hewan yang paling disuka...................40

GAMBAR 3.2 Jenis gaya gambar karakter yang diujikan ke anak-anak ..............................40

GAMBAR 3.3. Daratan Afrika dan Badak Putih ..................................................................44

GAMBAR 3.4 Daratan Afrika dan Badak Putih ..................................................................44

GAMBAR 3.5 Taj Mahal, India ............................................................................................45

GAMBAR 3.6 Danau Toba, Sumatera ..................................................................................45

GAMBAR 3.7 Kemeja Batik Liris ........................................................................................46

GAMBAR 3.8. Batik Kawung ...............................................................................................46

GAMBAR 3.9 Pattern Afrika ................................................................................................47

GAMBAR 3.10 Pattern Afrika ..............................................................................................47

GAMBAR 3.11 Mindmapping ..............................................................................................49

GAMBAR 3.12 Sketsa halaman 1 .........................................................................................51


GAMBAR 3.14 Sketsa halaman 5 ........................................................................................52




GAMBAR 4.1 Jarno, badak Jawa ..........................................................................................56

GAMBAR 4.2 Bari, Black Rhino ..........................................................................................57

GAMBAR 4.3 Wiri, White Rhino .........................................................................................57

GAMBAR 4.4 Indihe, Indian Rhino ......................................................................................58

GAMBAR 4.5 Sumaro, Sumatran Rhino ..............................................................................58

GAMBAR 4.6 Halaman 1-2 .................................................................................................59

GAMBAR 4.7 Halaman 3-4 .................................................................................................59

GAMBAR 4.8 Halaman 5-6 ..................................................................................................60

GAMBAR 4.9 Halaman 7-8 ..................................................................................................60

GAMBAR 4.10 Halaman 9-10 ..............................................................................................60

GAMBAR.11 Halaman 11-12 ...............................................................................................61

GAMBAR 4.12 Halaman 13-14 ............................................................................................61

GAMBAR 4.13 Halaman 15-16 ............................................................................................61

GAMBAR 4.14 Logo Jarno si badak Jawa ............................................................................62

GAMBAR 4.15 Typeface Gracie ..........................................................................................63

GAMBAR 4.16 Typeface Gracie Light .................................................................................63

GAMBAR 4.17 Typeface Little Snorlax ...............................................................................63

GAMBAR 4.18 Poster kampanye..........................................................................................64

GAMBAR 4.19 Poster Bari ...................................................................................................65

GAMBAR 4.20 Poster Indihe ................................................................................................65

GAMBAR 4.21 Poster Jarno .................................................................................................66

GAMBAR 4.22 Poster Sumaro..............................................................................................67

GAMBAR 4.23 Poster Wiri ...................................................................................................67


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GAMBAR4.24 Facebook fanpage Jarno ...............................................................................69

GAMBAR 4.25 Ebook Jarn ...................................................................................................70

GAMBAR 4.26.Desain Stand ................................................................................................71

GAMBAR 4.27 Boneka Jarn .................................................................................................72

GAMBAR 4.28 Boneka Bari .................................................................................................72

GAMBAR 4.29 Boneka Wiri ................................................................................................73

GAMBAR 4.30 Boneka Indihe..............................................................................................73

GAMBAR 431 Boneka Sumaro ............................................................................................74

GAMBAR 4.32 Desain T-shirt 1 ...........................................................................................74

GAMBAR 4.33 Desain T-shirt 2 ...........................................................................................75

GAMBAR 4.34 Desain sticker pelajaran ...............................................................................75

GAMBAR 4.35 Desain sticker ..............................................................................................76

GAMBAR 4.36 Desain tote bag ............................................................................................76

GAMBAR 4.37 Pin ................................................................................................................77

GAMBAR 4.38 Papper dolls .................................................................................................77


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KATA PENGANTAR

Segala puji dan syukur penulis haturkan kepada Tuhan Yesus Kristus yang

senantiasa menghaturkan berkat, hikmat, anugerah dan kasihNya, sehingga

penulis dapat menyelesaikan Tugas Akhir yang berjudul “Kampanye Sosial

Kesadaran terhadap Hewan Badak Jawa untuk Anak Usia 9-11 Tahun” tepat pada

waktunya.

Laporan ini dibuat untuk memenuhi salah satu syarat dalam mencapai

gelar sarjana (S1) di jurusan Desain Grafis, fakultas Seni dan Desain, Universitas

Multimedia Nusantara, Tangerang.

Penulis juga ingin mengucapkan terimakasih yang sebesar-besarnya

kepada pihak-pihak yang telah membantu baik melalui dukungan moril maupun

materil, antara lain kepada:

1. Ibu Salima Hakim, S.Sn., M.Hum dan Ibu Dra.Setianingsih Purnomo,

M.A selaku Dosen Pembimbing yang senantiasa memberikan dukungan

dan pengajaran.

2. Bapak Desi Dwi Kristanto, M.Ds selaku Kepala Program Studi Desain

Komunikasi Visual.

3. Semua dosen fakultas Seni dan Desain yang selama ini telah membantu

dan membagikan ilmu pelajaran di Universitas Multimedia Nusantara.

4. Kepada pihak WWF Indonesia yaitu Bapak Enriko selaku duta WWF

Indonesia dan Ibu Nina Isabelita selaku rhino supporter yang telah banyak

memberikan informasi dalam penelitian


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5. Kepada Bapak Yuli dan guru-guru sekolah SD Ricci II yang telah

membantu dan mengizinkan penulis untuk menyebarkan kuisioner ke

kelas-kelas.

6. Untuk Papa yang semangatnya selalu di hati walau sudah tidak ada

ditengah-tengah kami, Mama dan kakak Yosua yang tak henti-hentinya

memberikan semangat, doa, dan perhatian yang lebih, khususnya dalam

menyelesaikan Tugas Akhir ini.

7. Sahabat-sahabat seperjuangan, mahasiswa Universitas Multimedia

Nusantara angkatan 2009.

8. Sahabat-sahabat dari komunitas DCC, Youth Bintaro, dan teman-teman

lainnya yang tak bisa disebutkan satu persatu atas dukungan semangat dan

doa kepada penulis.

Tangerang, 1 Februari 2013

Penulis

Sisilia Deborah


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ABSTRAKSI

Tugas Akhir yang penulis buat mengenai kampanye sosial kesadaran

terhadap hewan badak Jawa di Indonesia. Kampanye ini bertujuan untuk memberi

pengetahuan dan kesadaran yang diperuntukan untuk pendidikan kreatif serta

pengenalan mengenai kelangkaan hewan badak Jawa kepada anak-anak di masa

pendidikan usia sekolah 9-11 tahun. Dengan mengkampanyekan mengenai

kelangkaan hewan badak diharapkan anak-anak bisa menjadi pribadi yang peduli

akan kelangkaan hewan badak sejak usia sekolah serta dapat menjadi media yang

menyuarakan mengenai kelangkaan hewan badak Jawa kepada orang lain,

khususnya orang tua mereka. Walau masih ada diusia sekolah, anak-anak juga

ikut bertindak dalam menyumbang donasi yang nantinya akan disumbang ke

WWF-Rhinocare.

Kata kunci : hewan langka, badak Jawa, awareness,donasi, WWF, Rhinocare


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ABSTRACT

This final project which will be written by the writer is regarding social

awareness campaign against animal Javan rhino in Indonesia. This campaign aims

to provide the knowledge and awareness that is intended for creative education

and the introduction of the scarcity of Javan rhino animals to children in the 9-11

years age education school. With the scarcity of animal rhino campaign expected

children can be personally concerned about the scarcity of animal rhino since

school age and can be raised about the lack of media Javan animals to others,

especially their parents. Although there are still school age, children also acted in

contributing donations will be donated to WWF-RhinoCare.

Keywords: endangered animals, rhino, Javan rhino awareness


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