INTEGRASI PENDIDIKAN ENTREPRENEURSHIP KEDALAM KURIKULUM...

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INTEGRASI PENDIDIKAN ENTREPRENEURSHIP KEDALAM

KURIKULUM PENDIDIKAN DI UNIVERSITAS BRAWIJAYA

L. SETYOBUDI

2013

ISI• PENDAHULUAN

• INTEGRASI BAHAN AJAR (IBA) ENTREPRENEURSHIP

• PENDIDIKAN ENTREPRENEURSHI SEBAGAI MATA KULIAH

• PENUTUP

9/12/2013 2LSB PEE DOSEN UB

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PENDAHULUAN

• UB deklarasikan diri menuju keEntrepreneurial University 2 Juni 2007 silam di hadapan Wakil Presiden M. JusufKalla,

• Konsekuensinya PendidikanEntrepreneurship adalah inisiator, Jantung, sekaligus roh proses evolusi UB menuju Entrepreneurial University 2015


Pendahuluan

• Pendidikan entrepreneurship digunakan sebagai instrumen pendidikan (Pedagogical) dalam merubah pola pikir (mindset) mahasiswa dan harus dilaksanakan sedini mungkin, berkesinambungan, berjenjang dan terorganisir sesuai dengan tingkat proses belajar mengajar (PBM).


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TUJUAN PENDIDIKAN EE DI UB

• Mewujudkan entrepreneurial mindsetsebagai way of life mahasiswa (civitas academica)

• Menuju kehidupan kampus UB yang kreatif, inovatif, dan produktif, melalui penguasaan ipteks dan ketrampilan

• Mengimplementasi tridharma perguruan tinggi secara seimbang sebagai wujud entrepreneurial university.


STRATEGI

• Mengintegrasikan pendidikan entrepreneurship yang merupakan jantung entrepreneurial university kedalam kurikulum atau PBM.

• Memperkuat muatan PBM/kurikulum mata kuliah di UB dengan nilai-nilai entrepreneurship agar dapat menstimuli mahasiswa untuk mewujutkan idenya menuju kehidupan yang lebih baik di masa depan.


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INTEGRASI BAHAN AJAR (IBA) ENTREPRENEURSHIP

• Definisi:

• Menurut kami di UB entrepreneurship adalah “Semua aktivitas/kegiatan yang dapat membuat hidup dan kehidupanpelakunya (Entrepreneur) menjadi lebihbaik, dan memberikan nilai tambah bagimasyarakat dilingkungannya”


Model Entrepreneurship Education System

in UB

SKILL LEVELACADEMIC

(VR 1)STUDENT

AFFAIR (VR 3)UBEEC

(LPPM)

III.

Function of

Entrepreneurs hip

II.

Readiness of

Entrepreneur

I.

Concept and

Mindset

Entrepreneurial

LEADING SECTOR INSTITUT IO N

LEV

EL O

F SK

ILL

TO KNOW success

story

TO DOBusiness

Idea, Case study

TO BE Training,

start-up,COBLAS

RECTOR

STUDENT ENTREPRENEUR DHE-Med/CSR

Field/Prof Internship

INTEGRATED INTO

CURRICULUM

Up to 2 yrs

8LSB PEE DOSEN UB9/12/2013

World of businessFeed back information

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MOTIVATION(To KNOW)

ENTREPRENEURIAL SKILL(To DO)

FUNCTIONAL SKILL(To BE)

• Need for achievement

• Ability to inspire• Reaction to success

or failure• Help, Networking,

Communication

• Creativity• Innovation• Ability to take a

Risks• Ability to identify

opportunities• Ability to have a

vision for growth• Interpret successful

entrepreneurial role model

Business, Social, Academic, Techno/Agri-preneruship, etc.• Management/Leadership• Planning skills• Financial skills• Marketing skills• Designing skills• Operational skills• Human Resources

management• Etc.

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Basic Entrepreneurship Education Experiential

No SEMESTER LS TUJUAN KOMPETENSI INDIKATOR

1 I

PEM

BA

NTU

REK

TOR

1

To Know Mengetahui dan Memahami arti

entrepreneurship, Entrapeneurship,

entrepreneur dan kunci keberhasilan (success

story) serta nilai-nilai entrepreneurial

Mampu sikap mengekpresikan

diri verbal, tulis, pola pikir dan

sikap entrepreneurial

2 II To Know Meningkatkan pemahaman entrepreneurship

melalui gambaran positif (Positif Image), dan

nilai-nilai entrepreneurial

Meningkatnya motivasi dan

spirit entrepreneurship

3 III To Know Memahami komponen pendidikan

entrepreneurship: kreativitas, inovasi serta

analisa dan pengambilan resiko,

entrepreneurial attribute

Meningkatnya kreativitas,

inovasi dan pengambilan resiko

4 IV

PEM

BA

NTU

REK

TOR

3

To Do Memahami konsep efisiensi, ekonomi, sosial

budaya dalam kontek entrepreneurship dan

entrepreneurial behavior

Meningkatnya efisiensi,

kepatuhan peraturan,

partisipatif

5 V To Do Memahami peran spesifik entrepreneurial

skill (Team work) dan pengetahuan yang

dibutuhkan untuk aktivitas sosial atau

komersial

Meningkatnya ketrampilan

bekerjasama, dan networking

6 VI To Do Memahami peran organisasi, mengelola

konflik dan negosiasi, entrepreneurial way of

life, kemampuan merencanakan

Meningkatnya kemampuan

menyusun perencanaan dan

melaksanakan

7*) VII

UB

EEC

To Be Memahami teknik dan strategi mewujutkan

ide menjadi aksi

Meningkatnya jumlah bisnis plan

yang layak dan terwujutkan

8*) VIII To Be Memahami teknik dan strategi mewujutkan

ide menjadi aksi

Meningkatnya jumlah bisnis plan

yang layak dan terwujutkan9/12/2013 LSB PEE DOSEN UB 10

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CONTOH:

• Ambil satu jenis mata kuliah:

• Terdapat 16 kali Tatap Muka dalam 1 semester

• Pertemuan # 1 : Kontrak kuliah

• Pertemuan # 2 : Mengintegrasikan PendidikanEntrepreneurship pada mata kuliah tersebut– Disesuaikan dengan tahapan pengetahuan

entrepreneurship yang harus diperoleh (To Know, To Do, To Be).

– Dikombinasikan dengan Basic Content PendidikanEntrepreneurship di UB (Motivasi danEntrepreneurial Skill)


PENDIDIKAN ENTREPRENEURSHI SEBAGAI MATA KULIAH

• 2 SKS/Semester

• Metode yang dipergunakan untukpembelajaran ini dinamakan COBLAS (Consulting Based Learning for ASEAN SME’s)

• Dasar metode adalah Learning from Helping


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Entrepreneurship Education (To BE)Pendidikan Entrepreneurship

• Pendidikan Entrepreneurship/kewirausahaandianggap sebagai kunci untuk pembangunandaerah bagi kedua negara berkembang danmaju

• Pendidikan kewirausahaan adalah bidangpengetahuan yang masih muda dan barutumbuh.

• Masih belum ada standar pembelajaran untukpendidikan entrepreneurship/kewirausahaan


Our Believe• Ideas, no matter how brilliant, have no value

until they are put into practice.

• Knowledge, no matter how deep, have not value until they are put into practice.

• Tools, no matter how excellent, have no value until they are put into practice.

• Enduring success comes from the effectiveintegration of ideas, knowledge, and tools.

(Reference: Rita McGrath, Columbia University)9/12/2013 14LSB PEE DOSEN UB

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Goal of Entrepreneurship Education

• Entrepreneurship education program is not about entrepreneurs, but for entrepreneurs.

• The goals are through helping new and existing small regional businesses:

– to educate entrepreneurs to be successful

– to educate students to be entrepreneurs


Concept of COBLAS isLearning from Helping

What is Consulting Based Learning?

It is paradoxical that many business schools still differentiate between a time for learning and for work (consulting) without seeing the vital

connection between them.

(Modified from Leo Buscaglia)9/12/2013 16LSB PEE DOSEN UB

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Multiple Goals forCOBLAS Program

• COBLAS program, through helping new and existing small regional businesses:

– to educate entrepreneurs to be successful

– to educate students to be entrepreneurial

– to establish linkage between university and local business community


COBLAS Program:Learning from Helping

Teachning without teaching

Triangle MethodSMEs

Univ. &

FacStudents

Experties in multi

disciplinesConsulting


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Method of Linkage

• Teach students to understand theentrepreneurship through the consulting local businesses

• Expose students to the real business

• Enhance small local businesses supported by COBLAS program to grow beyond their town

• Support universities to get close tie with local businesses


Educate students to be entrepreneurial :Enhance students abilities to…

• Develop business insights

• Gain confidence in encountering real business problems

• Improve entrepreneurial knowledge and skills

• Enhance leadership quality

• Develop skills and knowledge to assist localentrepreneurs


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COBLAS Program Objectives :Enhance local entrepreneurs to…

• Increase understanding of basic businesstheories and tools

• Develop internationally marketable products

• Develop growth strategies

• Increase their leadership effectiveness

• Develop entrepreneurial knowledge and skills


Linkage between Universities andLocal Business Community :

Universities to…

• Increase their leadership and participation in the local and regional community development

• Increase their knowledge transfer to the community

• Increase the integration of business school, engineering school and other disciplines to support local community development


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Learning from Helping

"It takes a wise man to learn from his mistakes, but an even

wiser man to learn from helping others”


How much do you

remember from

what you learned(Reference: Modified from Duke University, Medical Center)9/12/2013 24LSB PEE DOSEN UB

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Apply Management tools to the realConsulting

• Three learning opportunities:

1. Class room studies (management tools)

2. Field studies on actual SMEs problems

3. Application of management tools to actual SME solution for the growth


Educational ProgramCOBLAS Textbook


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PENUTUP• Seyogyanya semua perguruan tinggi di

Indonesia segera mempersiapkan lulusannyauntuk bisa bertahan dan memenangi peluangdi era Komunitas Asean 2015 yaituimplementasi Asean Economic Community (AEC)

• GOAL pendidikan entrepreneurship adalahMembentuk mindset mahasiswa menjadientrepreneurial mindset

• Metode bisa dikembangkan sesuai dengankultur budaya kampus


ALTERNATIF KURIKULUM PENDIDIKAN ENTREPRENEURSHIP


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Pendidikan Entrepreneuship di UB:To KNOW instrumen SUCCESS STORY

KONTEN BAHASAN:

1. ENTREPRENEURIAL MINDSET

2. MOTIVASI

3. KREATIVITAS

4. INOVASI

5. RESIKO


Pendidikan Entrepreneuship di UB:To DO instrumen STUDI KASUS

KONTEN BAHASAN:

1. Rantai Konsumsi

2. Peta Atribut

3. Analisa Respon Pesaing

4. Finansial Kebalikan

5. Alur Perencanaan (Milestone Planning)

6. Analisa SWOT

7. Lima Kekuatan8. Kaizen dan 5S


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Pendidikan Entrepreneuship di UB:To BE instrumen PELATIHAN metode COBLAS

KONSEP

Manajemen pelanggan

Manajemen asumsi

Pola pikir Kewirausahaan/Entrepreneurship

Perencanaan Bisnis

INSTRUMEN STRATEGI INSTRUMEN FUNGSIONAL1. Rantai Konsumsi2. Peta Atribut3. Analisa Respon Pesaing4. Finansial Kebalikan5. Alur Perencanaan (Milestone

Planning)6. Analisa SWOT7. Lima Kekuatan8. Kaizen dan 5S

1. Kreativitas (Creativity)

2. Idea Momming / Brainstorming

3. Elevator Speech

4. Gaya Pembelajaran (Learning

Style)

5. Kerja Tim (Team working)

6. Perencanaa Bisnis (Business

Planning)9/12/2013 LSB PEE DOSEN UB 31

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