Digital Channels
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Transcript of Digital Channels
![Page 1: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/1.jpg)
Digital Channels
![Page 2: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/2.jpg)
Business Canvas
![Page 3: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/3.jpg)
![Page 4: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/4.jpg)
Apa itu Channels?
Bagiamana Anda berkomunikasi dan mencapai target pasar untuk
menyampaikan nilai lebih produk Anda
![Page 5: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/5.jpg)
Direct Channels
• Sales Person• Toko• Website
![Page 6: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/6.jpg)
In Direct
• Partner Store• Wholesaler
![Page 7: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/7.jpg)
Channel Phase• Awareness
Bagaimana Anda meningkatkan kesadaran pelanggan terhadap kelebihan produk Anda
• EvaluationBagaimana cara Anda memberikan kesempatan pada pelanggan untuk mengevaluasi produk yang Anda tawarkan
• PurchaceBagaimana cara Anda mengijinkan pelanggan untuk membeli produk atau jasa yang spesifik
• DeliveryBagaimana Anda menyampaikan pesan tentang kelebihan produk Anda
• After SalesApa saja yang Anda lakukan setelah pelanggan Anda membeli produk / jasa Anda
![Page 8: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/8.jpg)
Tanyakan Pada Diri Anda?
• Target Pasar Anda siapa?• Bagaimana sekarang Anda meraih pasar?• Apakah channel tersebut terintegrasi?• Mana yang bekerja lebih baik?• Mana yang paling efisien?• Bagaimana Anda mengintegrasikan channel
tersebut dengan rutinitas pelanggan Anda?
![Page 9: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/9.jpg)
Pertumbuhan jumlah pengguna internet di Indonesia mencapai
1.400 %
![Page 10: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/10.jpg)
Pada tahun 2010 pengguna internet di Indonesia berjumlah
94.000.000
![Page 11: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/11.jpg)
Bisnis Internet = Bisnis Kepercayan
![Page 12: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/12.jpg)
Perhatikan Desain
![Page 13: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/13.jpg)
Laungkan Waktu Membuat Kontenkarena
KONTEN = SIAPA ANDA
![Page 14: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/14.jpg)
Mesin Pencari
![Page 15: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/15.jpg)
![Page 16: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/16.jpg)
![Page 17: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/17.jpg)
![Page 18: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/18.jpg)
• Twitter • Facebook Fans Page• Youtube / Vimeo• Google+• Google Place• Instagram• Path
![Page 19: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/19.jpg)
![Page 20: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/20.jpg)
![Page 21: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/21.jpg)
Search Engine Optimization
![Page 22: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/22.jpg)
![Page 23: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/23.jpg)
Search Engine Marketing
![Page 24: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/24.jpg)
![Page 25: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/25.jpg)
• Toko Bagus• Tokopedia• Berniaga• Bukalapak• Etsy• Alibaba• Ebay
B2B Channels
![Page 26: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/26.jpg)
• Pastikan bahwa Anda telah menerima pembayaran
• Berikan Nomor Resi & Lakukan Tracking• Gunakan metode Cash on Delivery (COD)
Tips Menjual
![Page 27: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/27.jpg)
Tips Membeli
• Apakah penjual memiliki webiste?• Testimoni dari pelanggan lain• Pastikan alamat dan nomor telpon
penjual• Jangan terlena dengan harga• Gunakan COD atau Rekber
![Page 28: Digital Channels](https://reader033.fdokumen.com/reader033/viewer/2022061413/55552fd6b4c905f7688b4667/html5/thumbnails/28.jpg)