Defining point of view
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Steps to Defining Point of View – Created Ideas
The Status
The Observation
The Story
The Insight
The Opportunity
The Analogy
The Solution
The Advantages
The Ethos
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The Status Quo
Kaos kaki anak-anak >>
<< Kaos kaki orang dewasa
Kaos kaki remaja (8-15)??
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The Observation
APA ?
BAGAIMANA ?
MENGAPA ?
Sesuai dengan usia, fashionable, tidak ribet
Kesulitan mencari kaos kaki yang sesuai denganusia mereka
Mendesain kaos kaki yang sesuai untuk usiaremaja
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The Story
Remaja sering kehilangan pasangan kaos kakinya
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The Insight
Remaja membutuhkan lebih darisatu pasang kaos kaki
Remaja suka hal yang keren danbeda sesuai dengan jiwapemberontakannya
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The Opportunity
Menjual kaos kaki 1 set berisi lebih dari 1 pasang (kanan-kiri SAMA)
Menjual kaos kaki 1 set berisi lebih dari 1 pasang (kanan-kiri berbeda)
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The Analogy
Starbucks adalah tempat ngopi ketiga. (Bukan kantor, dan bukan rumah)
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The Solution
Menjual kaos kaki 1 set berisi3 buah, dengan motif yang berbeda-beda
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The Advantages
Merubah “image” kepada remaja bahwa kaos kaki tidak harus samakanan-kiri, justru akan terlihat funky jika kanan-kiri berbeda
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The Ethos
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Kika Syafii• CEO Alurkria.com – Indonesian Digital Agency
• Expert in innovation strategy and design, and also a business trainer.
• Business Model Practitioner
• Founder Kampoong.com
“Miracle only loves people who dare to DREAM”