Dampak App Economy terhadap Jobs Creation dan Creativity
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Transcript of Dampak App Economy terhadap Jobs Creation dan Creativity
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MASYARAKAT TELEMATIKA INDONESIA Indonesian ICT’s Society
Ringkasan Materi
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• a gradual restructuring of the mobile value chain • a steady shift in value from the traditional pillars of the
mobile economy, telco services and mobile handsets into app ecosystems
App Economy has brought
• the emerging component of the value chain • represents the fastest growing area in the mobile value
chain today • will continue to do so in the foreseeable future.
“Mobile App Economy” is..
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In 2012, the global app economy accounted for 18% of the combined app services & handset market
n By 2016 the contribution of app economy will rise to 33%
n Equivalent to half of the handset market ~ source: VisionMobile
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• $143 billion: Estimated total market size for mobile apps by 2016
Market Size and Forecasts
• 25: Percentage of enterprise IT budgets invested in mobile app development by 2017
• 400: Percentage growth in number of enterprise software applications that will be mobile-optimized by 2016
Enterprise Growth and Impact
• Growing percentage of the jobs creations for the iOS and Android developers
Hiring and Career Trends
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2012 • Was worth US
$53 Billions in 2012
2016 • Will be US$
143 Billions in 2016
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GO-JEK Apps to find bike to ride UBER
Apps to find car to ride
GRAB-TAXI Apps to find Taxi nearby
WHATSAPP Apps to chat in real time with anyone, anywhere
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Indonesia’s revenue growth was 1.8x increase
Index of Downloads doubled in Indonesia (1.7x)
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Innovation creates Jobs • The resulting explosion of creation and entrepreneurship has produced a wide
variety of new products, revenues, businesses and jobs • the need to create, market, and maintain apps has become an entirely new source of
jobs
Cooperation matters • could not accomplish without contributions of a wide variety of other players • innovation and job growth requires the cooperative contributions of a team, even if all
the players don't have the identical interests
Light-touch regulation is important • Government agencies should restrict themselves to 'light-touch' regulation of the App
Economy unless there's real problems in the market
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MASYARAKAT TELEMATIKA INDONESIA Indonesian ICT’s Society