DAFTAR PUSTAKA - UPI | Institutional...

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Syifaa Novianti, 2014 PENGARUH CUSTOMER-BASED BRAND EQUITY FOR TOURISM DESTINATION (CBBETD) KOTA BANDUNG SEBAGAI DESTINASI WISATA BELANJA TERHADAP PROSES KEPUTUSAN BERKUNJUNG WISATAWAN MALAYSIA Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu DAFTAR PUSTAKA Aaker, D. (1991) Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: The Free Press. Alma, Buchari. (2008). Manajemen Pemasaran Jasa dan Pemasaran Jasa. Bandung: Alfabeta Arikunto, Suharsimi. (2009). Prosedur Penelitian Suatu Pendekatan Praktek. Jakarta: PT Rineka Cipta Cai, L. (2002). Coorperative Branding for Rural Destination. Annals of Tourism Research. 29. 720-742 Carter, Roger & Mike Fabricius. (2006). Destination management an overview, UNWTO Conference, “Creating competitive advantage for your destination”. Budapest, 7 February 2006. Chen, C.F. & Chang, Y.Y. (2008). Airline Brand Equity, Brand Preference, And Purchase Intentions-The Moderating Effects Of Switching Costs. Journal of Air Transport Management, 14(1), 40-42. Dincă, Ana Irina & Aurel Gheorghilaş. (2010). Tourism Destination Marketing Study Workpaper An Operational Working Ninstrument For Geographers. International Conference. Geography and Education. Bucharest, 29 September 3 October 2010 Dridea, C. Raluca & Sztruten Gina. (2009). The Impact of Shopping Tourism on The Future of Leisure Service. University of Oradea: Rumania. Edgell, David L dan Hill, Brian J. (2002). Best Practices Guidebook for International Tourism Development for Rural Communities. Brigham Young University, Dept. of Recreation Management and Youth Leadership, Salt Lake City. Euromonitor International. (2011). Travel and Tourism in ASEAN: Singapore, Malaysia, Phillipines. Euromonitor International Ltd. Eraqi, Mohammed I. (2006). Tourism Service Quality (TourServQual) in Egypt. Benchmarking: An International Journal. 13(4), 469-492. Emerald Group Publisihing Limited. Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein. (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education

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Syifaa Novianti, 2014 PENGARUH CUSTOMER-BASED BRAND EQUITY FOR TOURISM DESTINATION (CBBETD) KOTA BANDUNG SEBAGAI DESTINASI WISATA BELANJA TERHADAP PROSES KEPUTUSAN BERKUNJUNG WISATAWAN MALAYSIA Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

DAFTAR PUSTAKA

Aaker, D. (1991) Managing Brand Equity: Capitalizing on the Value of a Brand

Name. New York: The Free Press.

Alma, Buchari. (2008). Manajemen Pemasaran Jasa dan Pemasaran Jasa.

Bandung: Alfabeta

Arikunto, Suharsimi. (2009). Prosedur Penelitian Suatu Pendekatan Praktek.

Jakarta: PT Rineka Cipta

Cai, L. (2002). Coorperative Branding for Rural Destination. Annals of Tourism

Research. 29. 720-742

Carter, Roger & Mike Fabricius. (2006). Destination management – an

overview, UNWTO Conference, “Creating competitive advantage for

your destination”. Budapest, 7 February 2006.

Chen, C.F. & Chang, Y.Y. (2008). Airline Brand Equity, Brand Preference, And

Purchase Intentions-The Moderating Effects Of Switching Costs. Journal

of Air Transport Management, 14(1), 40-42.

Dincă, Ana Irina & Aurel Gheorghilaş. (2010). Tourism Destination Marketing

Study Workpaper – An Operational Working Ninstrument For

Geographers. International Conference. Geography and Education.

Bucharest, 29 September – 3 October 2010

Dridea, C. Raluca & Sztruten Gina. (2009). The Impact of Shopping Tourism

on The Future of Leisure Service. University of Oradea: Rumania.

Edgell, David L dan Hill, Brian J. (2002). Best Practices Guidebook for

International Tourism Development for Rural Communities. Brigham

Young University, Dept. of Recreation Management and Youth

Leadership, Salt Lake City.

Euromonitor International. (2011). Travel and Tourism in ASEAN: Singapore,

Malaysia, Phillipines. Euromonitor International Ltd.

Eraqi, Mohammed I. (2006). Tourism Service Quality (TourServQual) in Egypt.

Benchmarking: An International Journal. 13(4), 469-492. Emerald Group

Publisihing Limited.

Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein. (2010). Marketing Metrics: The Definitive Guide to Measuring

Marketing Performance. Upper Saddle River, New Jersey: Pearson

Education

Page 2: DAFTAR PUSTAKA - UPI | Institutional Repositoryrepository.upi.edu/6091/9/S_MPP_0909221_Bibilography.pdf · Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta. ...

Syifaa Novianti, 2014 PENGARUH CUSTOMER-BASED BRAND EQUITY FOR TOURISM DESTINATION (CBBETD) KOTA BANDUNG SEBAGAI DESTINASI WISATA BELANJA TERHADAP PROSES KEPUTUSAN BERKUNJUNG WISATAWAN MALAYSIA Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

Gretzel, Ulrike; Daniel R. Fesenmaier; Sandro Formica; Joseph T. O’Leary.

(2006). Searching for the Future: Challenges Faced by Destination

Marketing Organizations. Journal of Travel Research. 45. 116-127

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Gramedia Widiasarana Indonesia.

Karyono, A.H. (1997). Kepariwisataan. Jakarta: PT. Grasindo.

Kayaman, Rüçhan & Huseyin Arasli. (2007) Customer-Based Brand Equity:

Evidence from The Hotel Industry. Managing Service Quality. 17 (1), 92-

109

Keller, Kevin L. (1993). Conceptualizing, Measuring, and Managing Customer-

Based Brand Equity. Journal of Marketing. 57. 1-22

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Hall.

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Visitor Arrivals to Indonesia. Jakarta: Pusat Data dan Informasi,

Kementerian Pariwisata dan Ekonomi Kreatif.

________________________________________ (2012) Analisis Perkembangan

Pasar Malaysia 2012. Jakarta: Direktorat Pengembangan Pasar dan

Informasi Pariwisata, Kementerian Pariwisata dan Ekonomi Kreatif.

Kertajaya, Hermawan. (2002). Marketing Plus 200; Siasat Memenangkan

Persaingan Global. Jakarta: Gramedia Pustaka Utama

___________________, & Yuswohadi. (2005). Attracting Tourist Traders

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Destination. Economic And Business Review. 8 (1) 83–108

______________& William C. Gartner. (2007). Customer-Based Brand Equity

for a Destination. Annals of Tourism Research. 24 (2), 400-421

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Equity Dimensions: Renewal versus Repeat Market. Journal of Travel

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Syifaa Novianti, 2014 PENGARUH CUSTOMER-BASED BRAND EQUITY FOR TOURISM DESTINATION (CBBETD) KOTA BANDUNG SEBAGAI DESTINASI WISATA BELANJA TERHADAP PROSES KEPUTUSAN BERKUNJUNG WISATAWAN MALAYSIA Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

Lin, C.H., Morais, D. B., Kerstetter, D. L., & Hou, J.-S. (2007). Examining the

Role of Cognitive and Affective Image in Predicting Choice Across

Natural, Developed, and Theme-Park Destinations, Journal of Travel

Research, 46(2), 183-200

Lim, Yu Mi. (2009). Customer-Based Brand Equity: The Effect Of Destination

Image On Preference For Products Associated With A Destination

Brand. Tesis pada Faculty of Hospitality and Tourism Management

Virginia Polytechnic Institute and State University: tidak diterbitkan

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Intention and Brand Preference-the Moderating Effects of Country of

Origin Image. Australian Journal of Basic and Applied Sciences, 5(3):

539-545

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Syifaa Novianti, 2014 PENGARUH CUSTOMER-BASED BRAND EQUITY FOR TOURISM DESTINATION (CBBETD) KOTA BANDUNG SEBAGAI DESTINASI WISATA BELANJA TERHADAP PROSES KEPUTUSAN BERKUNJUNG WISATAWAN MALAYSIA Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

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Based Brand Equity For Tourist Destination (CBBETD). Tesis pada

Sekolah Paska Sarjana UPI Bandung: tidak diterbitkan.

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Sumber Observasi dan Wawancara:

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