Daftar IsiDaftar Isi Lembar Judul Tugas Akhir .....i Lembar Pernyataan Tugas Akhir .....ii Lembar...
Transcript of Daftar IsiDaftar Isi Lembar Judul Tugas Akhir .....i Lembar Pernyataan Tugas Akhir .....ii Lembar...
Daftar Isi
Lembar Judul Tugas Akhir ...........................................................................i
Lembar Pernyataan Tugas Akhir ..................................................................ii
Lembar Pernyataan Persetujuan Publikasi Karya Ilmiah ..............................iii
Lembar Persetujuan dan Pengesahan Tugas Akhir .......................................iv
Lembar Konsultasi Tugas Akhir ...................................................................v
Kata Pengantar ..............................................................................................vi
Abstrak ........................................................................................................viii
Daftar Isi .......................................................................................................x
Daftar Gambar ..............................................................................................xiii
Daftar Tabel ..................................................................................................xiv
Daftar Lampiran ............................................................................................xii
BAB I PENDAHULUAN ........................................................................1
1.1 Latar Belakang .........................................................................1
1.2 Maksud dan Tujuan .................................................................3
1.2.1. Maksud ...........................................................................3
1.2.2. Tujuan ............................................................................3
1.3. Teknik Pengumpulan Data.......................................................4
1.3.1. Metode Pengumpulan Data ............................................4
1. Observasi ....................................................................4
2. Wawancara .................................................................4
3. Studi Pustaka ..............................................................5
4. Dokumentasi ..............................................................6
1.3.2. Metode Analisa Data ......................................................7
BAB II LANDASAN TEORI ...................................................................10
2.1 Umum ......................................................................................10
2.1.1. Definisi Public Relations ...............................................10
2.1.2. Fungsi Public Relations .................................................11
2.1.3. Tugas Public Relations ..................................................12
2.1.4. Ruang Lingkup Public Relations ...................................14
2.1.5. Peran Public Relations ......................................................15
2.1.6. Perencanaan program Public Relations ............................16
2.1.7. Proses perencanaanKerja Public Relations .......................18
2.2 Studi Literatur ..........................................................................19
2.2.1. Perancangan ........................................................................................19
2.2.2. Company Profile .................................................................................20
2.2.3. Media Informasi ..................................................................................26
2.2.4. Klien ....................................................................................27
BAB III PEMBAHASAN ...........................................................................30
3.1. Konsep Perancangan ...............................................................30
3.1.1. Tinjauan Perusahaan ......................................................30
1. Sejarah, Visi dan Misi Perusahaan ............................30
2. Potensi Perusahaan ....................................................31
3. Struktur Organisasi ....................................................31
4. Kondisi Khusus Program PR .....................................32
3.1.2. Peran Strategi PR ...........................................................32
3.1.3. Konsep Kreatif ..............................................................33
1. Bentuk .......................................................................33
2. Tujuan Company Profile ...........................................33
3. Target Khalayak ........................................................33
4. Perwajahan ................................................................33
3.2. Eksekusi Karya .......................................................................38
3.3. Time Table dan Anggaran ......................................................49
3.3.1. Time Table ....................................................................49
3.3.2. Anggaran .......................................................................50
3.4. Kendala dan Pemecahan .........................................................50
3.4.1. Kendala .........................................................................50
3.4.2. Pemecahan ....................................................................50
BAB IV PENUTUP .....................................................................................52
4.1. Kesimpulan .............................................................................52
4.2. Saran .......................................................................................52
DAFTAR PUSTAKA ..................................................................................53
DAFTAR RIWAYAT HIDUP ...................................................................56
SURAT KETERANGAN PKL/RISET
SURAT PERSETUJUAN HASIL KARYA
SURAT PERSETUJUAN PEMBUATAN KARYA
SURAT PENILAIAN HASIL KARYA