ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS...

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Lampiran 3: Hasil Analisa Frequencies Statistics jenis_kelamin 100 0 Valid Missing N jenis_kelamin 55 55.0 55.0 55.0 45 45.0 45.0 100.0 100 100.0 100.0 laki-laki perempuan Total Valid Frequency Percent Valid Percent Cumulative Percent Frequencies Statistics usia 100 0 2.5100 2.0000 2.00 Valid Missing N Mean Median Mode usia 3 3.0 3.0 3.0 53 53.0 53.0 56.0 34 34.0 34.0 90.0 10 10.0 10.0 100.0 100 100.0 100.0 18-20 21-25 25-30 30-35 Total Valid Frequency Percent Valid Percent Cumulative Percent

description

Kholil Ahmad (0901320349), The influence of voice-to-voice Customer’s experiential encounter to Brand Loyalty in customer simPATI PT Telkomsel pointof view, xiii +125 pages + 18 figures + 31 tables + 53 Bibliographies (1969 –2006) + 3 attachments.Call center officer or known as customer contact representative (CCR) plays a very important role as the link between company and its customer. Customer often perceived organization’s overall service quality based on their interaction experience with customer contact representatives (CCR). That means that every service encounter could provide a chance for the company to prove its potential as a good quality service provider and could enhance customer loyalty. The objective of this research was to find the relationship between customer experiences in interacting with call center officer with the assessment of overall service quality and brand loyalty. To measure the customer’s experience in interacting with call center officer through a voice to voice encounter, this research adapted four model measurements from Arjen Burgers, et al, which were: Adaptive ness, Assurance, Empathy and Authority.The research used literature study and survey method in form of questioner to collect primary data. The populations of this research were simPATI card users, aged 18-35 years old, live in Depok and ever had a voice to voice encounter with call center officer, at least one time. The number of sample taken for this research was 100 respondents and used the non-probability purposive sampling Factor analysis, simple and multiple regression techniques were used to analize the data. This research found out that customer experience in interacting with call center officer via its dimension “Authority” had a significant and positive impact on the perceived over all service quality. Moreover, the other dimensions, suchas: Adaptive ness, Assurance and empathy were not significantly influenced the formation of perceived overall service quality.. It also found out that overall service quality had a positive and significant impact on brand loyalty as well. It was proved that customer experiences in interacting with call center officer was indirectly influenced to the formation of brand loyalty. Customer experiences in interacting with call center officer, especially its authority dimension were influenced the excellence over all service quality. Then, perceived excellence overall service quality was directly influenced the formation of brand loyalty.

Transcript of ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS...

Page 1: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Lampiran 3: Hasil Analisa

Frequencies

Statistics

jenis_kelamin100

0

Valid

Missing

N

jenis_kelamin

55 55.0 55.0 55.0

45 45.0 45.0 100.0

100 100.0 100.0

laki-laki

perempuan

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Frequencies

Statistics

usia100

0

2.5100

2.0000

2.00

Valid

Missing

N

Mean

Median

Mode

usia

3 3.0 3.0 3.0

53 53.0 53.0 56.0

34 34.0 34.0 90.0

10 10.0 10.0 100.0

100 100.0 100.0

18-20

21-25

25-30

30-35

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Page 2: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Frequencies

Statistics

tingkat_pendidikan100

0

5.3300

5.5000

6.00

Valid

Missing

N

Mean

Median

Mode

Frequencies

Statistics

Pemakaian_Pulsa_Perbulan100

0

3.9300

4.0000

4.00

Valid

Missing

N

Mean

Median

Mode

Pemakaian_Pulsa_Perbulan

10 10.0 10.0 10.0

26 26.0 26.0 36.0

33 33.0 33.0 69.0

23 23.0 23.0 92.0

8 8.0 8.0 100.0

100 100.0 100.0

20,000

50.000-100.000

100.000-200.000

200.000-500.000

lebih_500.000

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Page 3: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Frequencies

Statistics

Lama_Penggunaan100

0

3.6800

4.0000

4.00

Valid

Missing

N

Mean

Median

Mode

Lama_Penggunaan

7 7.0 7.0 7.0

12 12.0 12.0 19.0

81 81.0 81.0 100.0

100 100.0 100.0

3bulan-6bulan

6bulan-1tahun

lebih_1tahun

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Frequencies

Statistics

Pernah_hubungi_callcenter100

0

1.0000

1.0000

1.00

Valid

Missing

N

Mean

Median

Mode

Pernah_hubungi_callcenter

100 100.0 100.0 100.0pernahValidFrequency Percent Valid Percent

CumulativePercent

Frequencies

Page 4: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Statistics

Jumlah_hubungi_callcenter100

0

1.7200

1.0000

1.00

Valid

Missing

N

Mean

Median

Mode

Jumlah_hubungi_callcenter

53 53.0 53.0 53.0

30 30.0 30.0 83.0

9 9.0 9.0 92.0

8 8.0 8.0 100.0

100 100.0 100.0

kurang_3kali

3kali-6kali

6kali-9kali

lebih_9kali

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Frequencies

Statistics

100 100 100 100 100 100 100

0 0 0 0 0 0 0

5.5900 5.6700 5.2100 5.0600 4.9000 4.8300 4.9200

6.0000 6.0000 5.0000 5.0000 5.0000 5.0000 5.0000

6.00 6.00 6.00 6.00 6.00 6.00 6.00

1.15553 1.03529 1.20851 1.30128 1.40346 1.30310 1.33091

2.00 3.00 2.00 2.00 2.00 1.00 2.00

7.00 7.00 7.00 7.00 7.00 7.00 7.00

5.0000 5.0000 4.0000 4.0000 4.0000 4.0000 4.0000

6.0000 6.0000 5.0000 5.0000 5.0000 5.0000 5.0000

6.0000 6.0000 6.0000 6.0000 6.0000 6.0000 6.0000

Valid

Missing

N

Mean

Median

Mode

Std. Deviation

Minimum

Maximum

25

50

75

Percentiles

adaptiveness_1

adaptiveness_2

adaptiveness_3

adaptiveness_4

Adaptiveness_5

Adaptiveness_6

Adaptiveness_7

Frequency Table

Page 5: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

adaptiveness_1

1 1.0 1.0 1.0

4 4.0 4.0 5.0

15 15.0 15.0 20.0

16 16.0 16.0 36.0

43 43.0 43.0 79.0

21 21.0 21.0 100.0

100 100.0 100.0

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

adaptiveness_2

4 4.0 4.0 4.0

12 12.0 12.0 16.0

15 15.0 15.0 31.0

51 51.0 51.0 82.0

18 18.0 18.0 100.0

100 100.0 100.0

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

adaptiveness_3

4 4.0 4.0 4.0

3 3.0 3.0 7.0

20 20.0 20.0 27.0

25 25.0 25.0 52.0

37 37.0 37.0 89.0

11 11.0 11.0 100.0

100 100.0 100.0

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Page 6: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

adaptiveness_4

6 6.0 6.0 6.0

6 6.0 6.0 12.0

17 17.0 17.0 29.0

28 28.0 28.0 57.0

33 33.0 33.0 90.0

10 10.0 10.0 100.0

100 100.0 100.0

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Adaptiveness_5

8 8.0 8.0 8.0

8 8.0 8.0 16.0

20 20.0 20.0 36.0

25 25.0 25.0 61.0

28 28.0 28.0 89.0

11 11.0 11.0 100.0

100 100.0 100.0

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Adaptiveness_6

1 1.0 1.0 1.0

4 4.0 4.0 5.0

9 9.0 9.0 14.0

26 26.0 26.0 40.0

24 24.0 24.0 64.0

29 29.0 29.0 93.0

7 7.0 7.0 100.0

100 100.0 100.0

SANGAT TIDAK SETUJU

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Page 7: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Adaptiveness_7

5 5.0 5.0 5.0

12 12.0 12.0 17.0

18 18.0 18.0 35.0

24 24.0 24.0 59.0

33 33.0 33.0 92.0

8 8.0 8.0 100.0

100 100.0 100.0

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Descriptives

Descriptive Statistics

100 2.00 7.00 5.5900 1.15553

100 3.00 7.00 5.6700 1.03529

100 2.00 7.00 5.2100 1.20851

100 2.00 7.00 5.0600 1.30128

100 2.00 7.00 4.9000 1.40346

100 1.00 7.00 4.8300 1.30310

100 2.00 7.00 4.9200 1.33091

100

adaptiveness_1

adaptiveness_2

adaptiveness_3

adaptiveness_4

Adaptiveness_5

Adaptiveness_6

Adaptiveness_7

Valid N (listwise)

N Minimum Maximum Mean Std. Deviation

Frequencies

Page 8: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Statistics

100 100 100 100

0 0 0 0

5.5600 5.2900 4.9000 4.6900

6.0000 6.0000 5.0000 5.0000

6.00 6.00 6.00 4.00

1.21705 1.30496 1.23501 1.27679

2.00 2.00 2.00 1.00

7.00 7.00 7.00 7.00

5.0000 4.0000 4.0000 4.0000

6.0000 6.0000 5.0000 5.0000

6.0000 6.0000 6.0000 6.0000

Valid

Missing

N

Mean

Median

Mode

Std. Deviation

Minimum

Maximum

25

50

75

Percentiles

assurance_1 assurance_2 assurance_3 Assurance_4

Frequency Table

assurance_1

1 1.0 1.0 1.0

7 7.0 7.0 8.0

10 10.0 10.0 18.0

23 23.0 23.0 41.0

35 35.0 35.0 76.0

24 24.0 24.0 100.0

100 100.0 100.0

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Page 9: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

assurance_2

4 4.0 4.0 4.0

5 5.0 5.0 9.0

19 19.0 19.0 28.0

18 18.0 18.0 46.0

38 38.0 38.0 84.0

16 16.0 16.0 100.0

100 100.0 100.0

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

assurance_3

4 4.0 4.0 4.0

8 8.0 8.0 12.0

26 26.0 26.0 38.0

25 25.0 25.0 63.0

30 30.0 30.0 93.0

7 7.0 7.0 100.0

100 100.0 100.0

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Assurance_4

2 2.0 2.0 2.0

3 3.0 3.0 5.0

10 10.0 10.0 15.0

29 29.0 29.0 44.0

25 25.0 25.0 69.0

27 27.0 27.0 96.0

4 4.0 4.0 100.0

100 100.0 100.0

SANGAT TIDAK SETUJU

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Frequencies

Page 10: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Statistics

100 100 100 100 100 100 100 100

0 0 0 0 0 0 0 0

5.1400 5.0600 4.6700 5.0100 5.0200 4.9100 4.5300 4.6300

6.0000 5.0000 5.0000 5.0000 5.0000 5.0000 5.0000 5.0000

6.00 6.00 6.00 6.00 6.00 6.00 5.00 5.00

1.70572 1.34705 1.44289 1.29876 1.32558 1.35658 1.33678 1.43305

1.00 2.00 1.00 1.00 1.00 1.00 1.00 1.00

7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.00

4.0000 4.0000 4.0000 4.0000 4.0000 4.0000 4.0000 4.0000

6.0000 5.0000 5.0000 5.0000 5.0000 5.0000 5.0000 5.0000

6.0000 6.0000 6.0000 6.0000 6.0000 6.0000 5.7500 6.0000

Valid

Missing

N

Mean

Median

Mode

Std. Deviation

Minimum

Maximum

25

50

75

Percentiles

empathy_1 empathy_2 empathy_3 empathy_4 empathy_5 empathy_6 Empathy_7 Empathy_8

Frequency Table

empathy_1

3 3.0 3.0 3.0

8 8.0 8.0 11.0

10 10.0 10.0 21.0

9 9.0 9.0 30.0

12 12.0 12.0 42.0

37 37.0 37.0 79.0

21 21.0 21.0 100.0

100 100.0 100.0

SANGAT TIDAK SETUJU

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

empathy_2

5 5.0 5.0 5.0

8 8.0 8.0 13.0

20 20.0 20.0 33.0

23 23.0 23.0 56.0

31 31.0 31.0 87.0

13 13.0 13.0 100.0

100 100.0 100.0

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Page 11: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

empathy_3

2 2.0 2.0 2.0

8 8.0 8.0 10.0

8 8.0 8.0 18.0

26 26.0 26.0 44.0

22 22.0 22.0 66.0

27 27.0 27.0 93.0

7 7.0 7.0 100.0

100 100.0 100.0

SANGAT TIDAK SETUJU

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

empathy_4

1 1.0 1.0 1.0

4 4.0 4.0 5.0

7 7.0 7.0 12.0

19 19.0 19.0 31.0

28 28.0 28.0 59.0

32 32.0 32.0 91.0

9 9.0 9.0 100.0

100 100.0 100.0

SANGAT TIDAK SETUJU

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

empathy_5

1 1.0 1.0 1.0

2 2.0 2.0 3.0

12 12.0 12.0 15.0

19 19.0 19.0 34.0

20 20.0 20.0 54.0

37 37.0 37.0 91.0

9 9.0 9.0 100.0

100 100.0 100.0

SANGAT TIDAK SETUJU

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Page 12: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

empathy_6

1 1.0 1.0 1.0

5 5.0 5.0 6.0

7 7.0 7.0 13.0

25 25.0 25.0 38.0

23 23.0 23.0 61.0

29 29.0 29.0 90.0

10 10.0 10.0 100.0

100 100.0 100.0

SANGAT TIDAK SETUJU

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Empathy_7

3 3.0 3.0 3.0

6 6.0 6.0 9.0

9 9.0 9.0 18.0

27 27.0 27.0 45.0

30 30.0 30.0 75.0

22 22.0 22.0 97.0

3 3.0 3.0 100.0

100 100.0 100.0

SANGAT TIDAK SETUJU

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Empathy_8

3 3.0 3.0 3.0

5 5.0 5.0 8.0

15 15.0 15.0 23.0

16 16.0 16.0 39.0

31 31.0 31.0 70.0

24 24.0 24.0 94.0

6 6.0 6.0 100.0

100 100.0 100.0

SANGAT TIDAK SETUJU

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Frequencies

Page 13: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Statistics

100 100 100

0 0 0

5.0900 4.9300 5.0300

5.0000 5.0000 5.0000

6.00 6.00 6.00

1.30341 1.37991 1.29845

2.00 1.00 2.00

7.00 7.00 7.00

4.0000 4.0000 4.0000

5.0000 5.0000 5.0000

6.0000 6.0000 6.0000

Valid

Missing

N

Mean

Median

Mode

Std. Deviation

Minimum

Maximum

25

50

75

Percentiles

authority_1 authority_2 Authority_3

Frequency Table

authority_1

3 3.0 3.0 3.0

10 10.0 10.0 13.0

20 20.0 20.0 33.0

21 21.0 21.0 54.0

34 34.0 34.0 88.0

12 12.0 12.0 100.0

100 100.0 100.0

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

authority_2

1 1.0 1.0 1.0

4 4.0 4.0 5.0

11 11.0 11.0 16.0

21 21.0 21.0 37.0

21 21.0 21.0 58.0

32 32.0 32.0 90.0

10 10.0 10.0 100.0

100 100.0 100.0

SANGAT TIDAK SETUJU

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Page 14: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Authority_3

3 3.0 3.0 3.0

9 9.0 9.0 12.0

26 26.0 26.0 38.0

17 17.0 17.0 55.0

34 34.0 34.0 89.0

11 11.0 11.0 100.0

100 100.0 100.0

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Frequencies

Statistics

100 100 100 100

0 0 0 0

5.2100 5.1800 5.1100 4.6600

6.0000 5.5000 5.0000 5.0000

6.00 6.00 6.00 6.00

1.33557 1.30562 1.33254 1.48542

2.00 2.00 2.00 1.00

7.00 7.00 7.00 7.00

4.0000 4.0000 4.0000 4.0000

6.0000 5.5000 5.0000 5.0000

6.0000 6.0000 6.0000 6.0000

Valid

Missing

N

Mean

Median

Mode

Std. Deviation

Minimum

Maximum

25

50

75

Percentiles

overallservqual_1

overallservqual_2

overallservqual_3

overallservqual_4

Frequency Table

overallservqual_1

5 5.0 5.0 5.0

5 5.0 5.0 10.0

21 21.0 21.0 31.0

16 16.0 16.0 47.0

39 39.0 39.0 86.0

14 14.0 14.0 100.0

100 100.0 100.0

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Page 15: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

overallservqual_2

4 4.0 4.0 4.0

5 5.0 5.0 9.0

24 24.0 24.0 33.0

17 17.0 17.0 50.0

36 36.0 36.0 86.0

14 14.0 14.0 100.0

100 100.0 100.0

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

overallservqual_3

5 5.0 5.0 5.0

6 6.0 6.0 11.0

22 22.0 22.0 33.0

20 20.0 20.0 53.0

34 34.0 34.0 87.0

13 13.0 13.0 100.0

100 100.0 100.0

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

overallservqual_4

1 1.0 1.0 1.0

10 10.0 10.0 11.0

11 11.0 11.0 22.0

21 21.0 21.0 43.0

22 22.0 22.0 65.0

27 27.0 27.0 92.0

8 8.0 8.0 100.0

100 100.0 100.0

SANGAT TIDAK SETUJU

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Frequencies

Page 16: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Statistics

100 100 100 100 100 100

0 0 0 0 0 0

5.3900 5.3800 4.5200 4.2300 4.5500 4.7000

6.0000 6.0000 5.0000 4.0000 5.0000 5.0000

6.00 6.00 4.00 4.00 6.00 4.00

1.29408 1.33923 1.50742 1.48973 1.56589 1.70856

2.00 2.00 1.00 1.00 1.00 1.00

7.00 7.00 7.00 7.00 7.00 7.00

4.2500 4.0000 4.0000 3.0000 4.0000 4.0000

6.0000 6.0000 5.0000 4.0000 5.0000 5.0000

6.0000 6.0000 6.0000 5.0000 6.0000 6.0000

Valid

Missing

N

Mean

Median

Mode

Std. Deviation

Minimum

Maximum

25

50

75

Percentiles

loyalitas_1 loyalitas_2 loyalitas_3 loyalitas_4 loyalitas_5 Loyalitas_6

Frequency Table

loyalitas_1

3 3.0 3.0 3.0

6 6.0 6.0 9.0

16 16.0 16.0 25.0

18 18.0 18.0 43.0

38 38.0 38.0 81.0

19 19.0 19.0 100.0

100 100.0 100.0

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

loyalitas_2

4 4.0 4.0 4.0

6 6.0 6.0 10.0

16 16.0 16.0 26.0

15 15.0 15.0 41.0

40 40.0 40.0 81.0

19 19.0 19.0 100.0

100 100.0 100.0

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Page 17: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

loyalitas_3

5 5.0 5.0 5.0

7 7.0 7.0 12.0

8 8.0 8.0 20.0

26 26.0 26.0 46.0

25 25.0 25.0 71.0

23 23.0 23.0 94.0

6 6.0 6.0 100.0

100 100.0 100.0

SANGAT TIDAK SETUJU

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

loyalitas_4

4 4.0 4.0 4.0

12 12.0 12.0 16.0

10 10.0 10.0 26.0

32 32.0 32.0 58.0

19 19.0 19.0 77.0

19 19.0 19.0 96.0

4 4.0 4.0 100.0

100 100.0 100.0

SANGAT TIDAK SETUJU

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

loyalitas_5

4 4.0 4.0 4.0

9 9.0 9.0 13.0

9 9.0 9.0 22.0

27 27.0 27.0 49.0

14 14.0 14.0 63.0

31 31.0 31.0 94.0

6 6.0 6.0 100.0

100 100.0 100.0

SANGAT TIDAK SETUJU

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Page 18: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Loyalitas_6

6 6.0 6.0 6.0

5 5.0 5.0 11.0

12 12.0 12.0 23.0

21 21.0 21.0 44.0

19 19.0 19.0 63.0

20 20.0 20.0 83.0

17 17.0 17.0 100.0

100 100.0 100.0

SANGAT TIDAK SETUJU

TIDAK SETUJU

AGAK TIDAK SETUJU

NETRAL/BIASA

AGAK SETUJU

SETUJU

SANGAT SETUJU

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Frequencies

Page 19: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Statistics

Pengalaman_Pelanggan_berhubungan_dgn_callcenter100

0

110.6400

114.0000

125.00

20.80429

432.819

-.410

.241

-.421

.478

97.00

57.00

154.00

94.0000

114.0000

125.7500

Valid

Missing

N

Mean

Median

Mode

Std. Deviation

Variance

Skewness

Std. Error of Skewness

Kurtosis

Std. Error of Kurtosis

Range

Minimum

Maximum

25

50

75

Percentiles

Page 20: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Pengalaman_Pelanggan_berhubungan_dgn_callcenter

1 1.0 1.0 1.0

1 1.0 1.0 2.0

1 1.0 1.0 3.0

2 2.0 2.0 5.0

1 1.0 1.0 6.0

1 1.0 1.0 7.0

2 2.0 2.0 9.0

1 1.0 1.0 10.0

1 1.0 1.0 11.0

1 1.0 1.0 12.0

2 2.0 2.0 14.0

1 1.0 1.0 15.0

3 3.0 3.0 18.0

3 3.0 3.0 21.0

1 1.0 1.0 22.0

2 2.0 2.0 24.0

2 2.0 2.0 26.0

3 3.0 3.0 29.0

2 2.0 2.0 31.0

2 2.0 2.0 33.0

4 4.0 4.0 37.0

1 1.0 1.0 38.0

2 2.0 2.0 40.0

1 1.0 1.0 41.0

2 2.0 2.0 43.0

1 1.0 1.0 44.0

2 2.0 2.0 46.0

1 1.0 1.0 47.0

1 1.0 1.0 48.0

3 3.0 3.0 51.0

4 4.0 4.0 55.0

1 1.0 1.0 56.0

1 1.0 1.0 57.0

4 4.0 4.0 61.0

3 3.0 3.0 64.0

5 5.0 5.0 69.0

6 6.0 6.0 75.0

2 2.0 2.0 77.0

3 3.0 3.0 80.0

1 1.0 1.0 81.0

5 5.0 5.0 86.0

2 2.0 2.0 88.0

1 1.0 1.0 89.0

1 1.0 1.0 90.0

1 1.0 1.0 91.0

1 1.0 1.0 92.0

4 4.0 4.0 96.0

2 2.0 2.0 98.0

1 1.0 1.0 99.0

1 1.0 1.0 100.0

100 100.0 100.0

57.00

63.00

64.00

71.00

73.00

76.00

80.00

82.00

83.00

85.00

87.00

88.00

89.00

90.00

91.00

93.00

94.00

99.00

100.00

102.00

103.00

104.00

105.00

106.00

107.00

108.00

110.00

111.00

113.00

114.00

116.00

117.00

118.00

119.00

121.00

124.00

125.00

126.00

127.00

130.00

131.00

132.00

133.00

134.00

135.00

137.00

139.00

144.00

147.00

154.00

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Page 21: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

160.00140.00120.00100.0080.0060.0040.00

Pengalaman_Pelanggan_berhubungan_dgn_callcenter

20

15

10

5

0

Fre

qu

en

cy

Mean = 110.64Std. Dev. = 20.80429N = 100

Histogram

Frequencies

Statistics

tingkat_overallservqual100

0

20.1600

20.0000

24.00

5.00246

25.025

-.439

.241

-.383

.478

20.00

8.00

28.00

16.0000

20.0000

24.0000

Valid

Missing

N

Mean

Median

Mode

Std. Deviation

Variance

Skewness

Std. Error of Skewness

Kurtosis

Std. Error of Kurtosis

Range

Minimum

Maximum

25

50

75

Percentiles

Page 22: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

tingkat_overallservqual

3 3.0 3.0 3.0

2 2.0 2.0 5.0

3 3.0 3.0 8.0

2 2.0 2.0 10.0

3 3.0 3.0 13.0

1 1.0 1.0 14.0

12 12.0 12.0 26.0

7 7.0 7.0 33.0

5 5.0 5.0 38.0

3 3.0 3.0 41.0

10 10.0 10.0 51.0

3 3.0 3.0 54.0

5 5.0 5.0 59.0

7 7.0 7.0 66.0

19 19.0 19.0 85.0

3 3.0 3.0 88.0

2 2.0 2.0 90.0

2 2.0 2.0 92.0

8 8.0 8.0 100.0

100 100.0 100.0

8.00

10.00

12.00

13.00

14.00

15.00

16.00

17.00

18.00

19.00

20.00

21.00

22.00

23.00

24.00

25.00

26.00

27.00

28.00

Total

ValidFrequency Percent Valid Percent

CumulativePercent

30.0025.0020.0015.0010.005.00

tingkat_overallservqual

20

15

10

5

0

Fre

qu

ency

Mean = 20.16Std. Dev. = 5.00246N = 100

Histogram

Page 23: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Frequencies

Statistics

tingkat_loyalitas100

0

28.7700

29.0000

28.00

6.70573

44.967

-.340

.241

-.222

.478

33.00

9.00

42.00

24.0000

29.0000

34.0000

Valid

Missing

N

Mean

Median

Mode

Std. Deviation

Variance

Skewness

Std. Error of Skewness

Kurtosis

Std. Error of Kurtosis

Range

Minimum

Maximum

25

50

75

Percentiles

Page 24: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

tingkat_loyalitas

1 1.0 1.0 1.0

1 1.0 1.0 2.0

3 3.0 3.0 5.0

1 1.0 1.0 6.0

2 2.0 2.0 8.0

1 1.0 1.0 9.0

3 3.0 3.0 12.0

3 3.0 3.0 15.0

2 2.0 2.0 17.0

5 5.0 5.0 22.0

7 7.0 7.0 29.0

2 2.0 2.0 31.0

4 4.0 4.0 35.0

3 3.0 3.0 38.0

9 9.0 9.0 47.0

6 6.0 6.0 53.0

5 5.0 5.0 58.0

5 5.0 5.0 63.0

4 4.0 4.0 67.0

5 5.0 5.0 72.0

4 4.0 4.0 76.0

6 6.0 6.0 82.0

8 8.0 8.0 90.0

3 3.0 3.0 93.0

3 3.0 3.0 96.0

1 1.0 1.0 97.0

3 3.0 3.0 100.0

100 100.0 100.0

9.00

15.00

16.00

17.00

18.00

19.00

20.00

21.00

22.00

23.00

24.00

25.00

26.00

27.00

28.00

29.00

30.00

31.00

32.00

33.00

34.00

35.00

36.00

37.00

38.00

39.00

42.00

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Page 25: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

40.0030.0020.0010.00

tingkat_loyalitas

20

15

10

5

0

Fre

qu

ency

Mean = 28.77Std. Dev. = 6.70573N = 100

Histogram

Page 26: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Descriptives

Descriptive Statistics

100 2.00 7.00 5.5900 1.15553

100 3.00 7.00 5.6700 1.03529

100 2.00 7.00 5.2100 1.20851

100 2.00 7.00 5.0600 1.30128

100 2.00 7.00 4.9000 1.40346

100 1.00 7.00 4.8300 1.30310

100 2.00 7.00 4.9200 1.33091

100 2.00 7.00 5.5600 1.21705

100 2.00 7.00 5.2900 1.30496

100 2.00 7.00 4.9000 1.23501

100 1.00 7.00 4.6900 1.27679

100 1.00 7.00 5.1400 1.70572

100 2.00 7.00 5.0600 1.34705

100 1.00 7.00 4.6700 1.44289

100 1.00 7.00 5.0100 1.29876

100 1.00 7.00 5.0200 1.32558

100 1.00 7.00 4.9100 1.35658

100 1.00 7.00 4.5300 1.33678

100 1.00 7.00 4.6300 1.43305

100 2.00 7.00 5.0900 1.30341

100 1.00 7.00 4.9300 1.37991

100 2.00 7.00 5.0300 1.29845

100 2.00 7.00 5.2100 1.33557

100 2.00 7.00 5.1800 1.30562

100 2.00 7.00 5.1100 1.33254

100 1.00 7.00 4.6600 1.48542

100 2.00 7.00 5.3900 1.29408

100 2.00 7.00 5.3800 1.33923

100 1.00 7.00 4.5200 1.50742

100 1.00 7.00 4.2300 1.48973

100 1.00 7.00 4.5500 1.56589

100 1.00 7.00 4.7000 1.70856

100

adaptiveness_1

adaptiveness_2

adaptiveness_3

adaptiveness_4

Adaptiveness_5

Adaptiveness_6

Adaptiveness_7

assurance_1

assurance_2

assurance_3

Assurance_4

empathy_1

empathy_2

empathy_3

empathy_4

empathy_5

empathy_6

Empathy_7

Empathy_8

authority_1

authority_2

Authority_3

overallservqual_1

overallservqual_2

overallservqual_3

overallservqual_4

loyalitas_1

loyalitas_2

loyalitas_3

loyalitas_4

loyalitas_5

Loyalitas_6

Valid N (listwise)

N Minimum Maximum Mean Std. Deviation

Page 27: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Factor Analysis

KMO and Bartlett's Test

.834

437.129

21

.000

Kaiser-Meyer-Olkin Measure of SamplingAdequacy.

Approx. Chi-Square

df

Sig.

Bartlett's Test ofSphericity

Anti-image Matrices

.313 -.216 -.056 .079 -.069 -.029 -.034

-.216 .312 -.029 -.103 .054 .006 -.014

-.056 -.029 .572 -.035 -.062 .009 -.091

.079 -.103 -.035 .332 -.092 -.186 -.013

-.069 .054 -.062 -.092 .369 -.016 -.153

-.029 .006 .009 -.186 -.016 .369 -.082

-.034 -.014 -.091 -.013 -.153 -.082 .345

.757a -.691 -.132 .245 -.203 -.085 -.103

-.691 .760a -.068 -.321 .159 .017 -.042

-.132 -.068 .948a -.081 -.135 .020 -.204

.245 -.321 -.081 .801a -.263 -.530 -.039

-.203 .159 -.135 -.263 .863a -.044 -.430

-.085 .017 .020 -.530 -.044 .857a -.229

-.103 -.042 -.204 -.039 -.430 -.229 .888a

Zscore(adaptiveness_1)

Zscore(adaptiveness_2)

Zscore(adaptiveness_3)

Zscore(adaptiveness_4)

Zscore(Adaptiveness_5)

Zscore(Adaptiveness_6)

Zscore(Adaptiveness_7)

Zscore(adaptiveness_1)

Zscore(adaptiveness_2)

Zscore(adaptiveness_3)

Zscore(adaptiveness_4)

Zscore(Adaptiveness_5)

Zscore(Adaptiveness_6)

Zscore(Adaptiveness_7)

Anti-image Covariance

Anti-image Correlation

Zscore(adaptiveness_1)

Zscore(adaptiveness_2)

Zscore(adaptiveness_3)

Zscore(adaptiveness_4)

Zscore(Adaptiveness_5)

Zscore(Adaptiveness_6)

Zscore(Adaptiveness_7)

Measures of Sampling Adequacy(MSA)a.

Communalities

1.000 .595

1.000 .606

1.000 .535

1.000 .656

1.000 .675

1.000 .644

1.000 .724

Zscore(adaptiveness_1)

Zscore(adaptiveness_2)

Zscore(adaptiveness_3)

Zscore(adaptiveness_4)

Zscore(Adaptiveness_5)

Zscore(Adaptiveness_6)

Zscore(Adaptiveness_7)

Initial Extraction

Extraction Method: Principal Component Analysis.

Page 28: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Total Variance Explained

4.435 63.362 63.362 4.435 63.362 63.362

.849 12.135 75.497

.599 8.552 84.049

.437 6.246 90.295

.283 4.048 94.344

.241 3.436 97.779

.155 2.221 100.000

Component1

2

3

4

5

6

7

Total % of Variance Cumulative % Total % of Variance Cumulative %

Initial Eigenvalues Extraction Sums of Squared Loadings

Extraction Method: Principal Component Analysis.

Component Matrixa

.772

.778

.731

.810

.822

.803

.851

Zscore(adaptiveness_1)

Zscore(adaptiveness_2)

Zscore(adaptiveness_3)

Zscore(adaptiveness_4)

Zscore(Adaptiveness_5)

Zscore(Adaptiveness_6)

Zscore(Adaptiveness_7)

1

Component

Extraction Method: Principal Component Analysis.

1 components extracted.a.

Rotated Component Matrixa

Only one component was extracted.The solution cannot be rotated.

a.

Page 29: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Component Score Coefficient Matrix

.174

.175

.165

.183

.185

.181

.192

Zscore(adaptiveness_1)

Zscore(adaptiveness_2)

Zscore(adaptiveness_3)

Zscore(adaptiveness_4)

Zscore(Adaptiveness_5)

Zscore(Adaptiveness_6)

Zscore(Adaptiveness_7)

1

Component

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. Component Scores.

Component Score Covariance Matrix

1.000Component1

1

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

Component Scores.

KMO and Bartlett's Test

.690

157.777

6

.000

Kaiser-Meyer-Olkin Measure of SamplingAdequacy.

Approx. Chi-Square

df

Sig.

Bartlett's Test ofSphericity

Page 30: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Anti-image Matrices

.483 -.292 -.054 -.013

-.292 .451 -.075 -.056

-.054 -.075 .495 -.297

-.013 -.056 -.297 .533

.676a -.625 -.110 -.025

-.625 .685a -.158 -.115

-.110 -.158 .704a -.578

-.025 -.115 -.578 .693a

Zscore(assurance_1)

Zscore(assurance_2)

Zscore(assurance_3)

Zscore(Assurance_4)

Zscore(assurance_1)

Zscore(assurance_2)

Zscore(assurance_3)

Zscore(Assurance_4)

Anti-image Covariance

Anti-image Correlation

Zscore(assurance_1)

Zscore(assurance_2)

Zscore(assurance_3)

Zscore(Assurance_4)

Measures of Sampling Adequacy(MSA)a.

Communalities

1.000 .626

1.000 .685

1.000 .659

1.000 .595

Zscore(assurance_1)

Zscore(assurance_2)

Zscore(assurance_3)

Zscore(Assurance_4)

Initial Extraction

Extraction Method: Principal Component Analysis.

Total Variance Explained

2.565 64.134 64.134 2.565 64.134 64.134

.825 20.614 84.747

.324 8.107 92.855

.286 7.145 100.000

Component1

2

3

4

Total % of Variance Cumulative % Total % of Variance Cumulative %

Initial Eigenvalues Extraction Sums of Squared Loadings

Extraction Method: Principal Component Analysis.

Component Matrixa

.791

.828

.812

.771

Zscore(assurance_1)

Zscore(assurance_2)

Zscore(assurance_3)

Zscore(Assurance_4)

1

Component

Extraction Method: Principal Component Analysis.

1 components extracted.a.

Page 31: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Rotated Component Matrixa

Only one component was extracted.The solution cannot be rotated.

a.

Component Score Coefficient Matrix

.308

.323

.317

.301

Zscore(assurance_1)

Zscore(assurance_2)

Zscore(assurance_3)

Zscore(Assurance_4)

1

Component

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. Component Scores.

Component Score Covariance Matrix

1.000Component1

1

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

Component Scores.

KMO and Bartlett's Test

.876

580.274

28

.000

Kaiser-Meyer-Olkin Measure of SamplingAdequacy.

Approx. Chi-Square

df

Sig.

Bartlett's Test ofSphericity

Page 32: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Anti-image Matrices

.479 -.160 -.074 -.072 .027 .042 -.007 -.020

-.160 .334 -.124 -.036 -.023 -.008 .003 -.035

-.074 -.124 .416 -.033 -.025 -.021 .020 -.039

-.072 -.036 -.033 .260 -.081 -.083 -.089 .051

.027 -.023 -.025 -.081 .271 -.126 -.008 -.014

.042 -.008 -.021 -.083 -.126 .261 .042 -.080

-.007 .003 .020 -.089 -.008 .042 .353 -.206

-.020 -.035 -.039 .051 -.014 -.080 -.206 .302

.882a -.400 -.166 -.205 .075 .118 -.016 -.052

-.400 .900a -.333 -.122 -.077 -.028 .010 -.111

-.166 -.333 .935a -.101 -.073 -.065 .053 -.109

-.205 -.122 -.101 .890a -.305 -.320 -.295 .181

.075 -.077 -.073 -.305 .894a -.473 -.027 -.050

.118 -.028 -.065 -.320 -.473 .864a .139 -.283

-.016 .010 .053 -.295 -.027 .139 .816a -.631

-.052 -.111 -.109 .181 -.050 -.283 -.631 .828a

Zscore(empathy_1)

Zscore(empathy_2)

Zscore(empathy_3)

Zscore(empathy_4)

Zscore(empathy_5)

Zscore(empathy_6)

Zscore(Empathy_7)

Zscore(Empathy_8)

Zscore(empathy_1)

Zscore(empathy_2)

Zscore(empathy_3)

Zscore(empathy_4)

Zscore(empathy_5)

Zscore(empathy_6)

Zscore(Empathy_7)

Zscore(Empathy_8)

Anti-image Covariance

Anti-image Correlation

Zscore(empathy_1)

Zscore(empathy_2)

Zscore(empathy_3)

Zscore(empathy_4)

Zscore(empathy_5)

Zscore(empathy_6)

Zscore(Empathy_7)

Zscore(Empathy_8)

Measures of Sampling Adequacy(MSA)a.

Communalities

1.000 .487

1.000 .688

1.000 .636

1.000 .769

1.000 .709

1.000 .702

1.000 .573

1.000 .653

Zscore(empathy_1)

Zscore(empathy_2)

Zscore(empathy_3)

Zscore(empathy_4)

Zscore(empathy_5)

Zscore(empathy_6)

Zscore(Empathy_7)

Zscore(Empathy_8)

Initial Extraction

Extraction Method: Principal Component Analysis.

Total Variance Explained

5.217 65.208 65.208 5.217 65.208 65.208

.849 10.608 75.816

.679 8.490 84.305

.387 4.832 89.138

.279 3.485 92.622

.254 3.173 95.795

.187 2.340 98.135

.149 1.865 100.000

Component1

2

3

4

5

6

7

8

Total % of Variance Cumulative % Total % of Variance Cumulative %

Initial Eigenvalues Extraction Sums of Squared Loadings

Extraction Method: Principal Component Analysis.

Page 33: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Component Matrixa

.698

.829

.798

.877

.842

.838

.757

.808

Zscore(empathy_1)

Zscore(empathy_2)

Zscore(empathy_3)

Zscore(empathy_4)

Zscore(empathy_5)

Zscore(empathy_6)

Zscore(Empathy_7)

Zscore(Empathy_8)

1

Component

Extraction Method: Principal Component Analysis.

1 components extracted.a.

Rotated Component Matrixa

Only one component was extracted.The solution cannot be rotated.

a.

Component Score Coefficient Matrix

.134

.159

.153

.168

.161

.161

.145

.155

Zscore(empathy_1)

Zscore(empathy_2)

Zscore(empathy_3)

Zscore(empathy_4)

Zscore(empathy_5)

Zscore(empathy_6)

Zscore(Empathy_7)

Zscore(Empathy_8)

1

Component

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. Component Scores.

Page 34: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Component Score Covariance Matrix

1.000Component1

1

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

Component Scores.

KMO and Bartlett's Test

.729

172.179

3

.000

Kaiser-Meyer-Olkin Measure of SamplingAdequacy.

Approx. Chi-Square

df

Sig.

Bartlett's Test ofSphericity

Anti-image Matrices

.306 -.195 -.167

-.195 .367 -.088

-.167 -.088 .441

.678a -.583 -.454

-.583 .732a -.218

-.454 -.218 .795a

Zscore(authority_1)

Zscore(authority_2)

Zscore(Authority_3)

Zscore(authority_1)

Zscore(authority_2)

Zscore(Authority_3)

Anti-image Covariance

Anti-image Correlation

Zscore(authority_1)

Zscore(authority_2)

Zscore(Authority_3)

Measures of Sampling Adequacy(MSA)a.

Communalities

1.000 .864

1.000 .816

1.000 .776

Zscore(authority_1)

Zscore(authority_2)

Zscore(Authority_3)

Initial Extraction

Extraction Method: Principal Component Analysis.

Page 35: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Total Variance Explained

2.456 81.882 81.882 2.456 81.882 81.882

.340 11.334 93.216

.204 6.784 100.000

Component1

2

3

Total % of Variance Cumulative % Total % of Variance Cumulative %

Initial Eigenvalues Extraction Sums of Squared Loadings

Extraction Method: Principal Component Analysis.

Component Matrixa

.930

.904

.881

Zscore(authority_1)

Zscore(authority_2)

Zscore(Authority_3)

1

Component

Extraction Method: Principal Component Analysis.

1 components extracted.a.

Rotated Component Matrixa

Only one component was extracted.The solution cannot be rotated.

a.

Component Score Coefficient Matrix

.378

.368

.359

Zscore(authority_1)

Zscore(authority_2)

Zscore(Authority_3)

1

Component

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. Component Scores.

Component Score Covariance Matrix

1.000Component1

1

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

Component Scores.

Page 36: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Factor Analysis

KMO and Bartlett's Test

.840

347.124

6

.000

Kaiser-Meyer-Olkin Measure of SamplingAdequacy.

Approx. Chi-Square

df

Sig.

Bartlett's Test ofSphericity

Anti-image Matrices

.228 -.129 -.028 -.057

-.129 .203 -.058 -.060

-.028 -.058 .331 -.125

-.057 -.060 -.125 .274

.818a

-.599 -.103 -.226

-.599 .805a

-.226 -.253

-.103 -.226 .880a

-.417

-.226 -.253 -.417 .865a

Zscore(overallservqual_1)

Zscore(overallservqual_2)

Zscore(overallservqual_3)

Zscore(overallservqual_4)

Zscore(overallservqual_1)

Zscore(overallservqual_2)

Zscore(overallservqual_3)

Zscore(overallservqual_4)

Anti-image Covariance

Anti-image Correlation

Zscore(overallservqual_1)

Zscore(overallservqual_2)

Zscore(overallservqual_3)

Zscore(overallservqual_4)

Measures of Sampling Adequacy(MSA)a.

Communalities

1.000 .849

1.000 .874

1.000 .795

1.000 .841

Zscore(overallservqual_1)

Zscore(overallservqual_2)

Zscore(overallservqual_3)

Zscore(overallservqual_4)

Initial Extraction

Extraction Method: Principal Component Analysis.

Page 37: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Total Variance Explained

3.360 83.988 83.988 3.360 83.988 83.988

.302 7.560 91.549

.205 5.114 96.662

.134 3.338 100.000

Component1

2

3

4

Total % of Variance Cumulative % Total % of Variance Cumulative %

Initial Eigenvalues Extraction Sums of Squared Loadings

Extraction Method: Principal Component Analysis.

Component Matrixa

.922

.935

.892

.917

Zscore(overallservqual_1)

Zscore(overallservqual_2)

Zscore(overallservqual_3)

Zscore(overallservqual_4)

1

Component

Extraction Method: Principal Component Analysis.

1 components extracted.a.

Rotated Component Matrixa

Only one component was extracted.The solution cannot be rotated.

a.

Page 38: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Component Score Coefficient Matrix

.274

.278

.265

.273

Zscore(overallservqual_1)

Zscore(overallservqual_2)

Zscore(overallservqual_3)

Zscore(overallservqual_4)

1

Component

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. Component Scores.

Component Score Covariance Matrix

1.000Component1

1

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

Component Scores.

Factor Analysis

KMO and Bartlett's Test

.772

288.173

15

.000

Kaiser-Meyer-Olkin Measure of SamplingAdequacy.

Approx. Chi-Square

df

Sig.

Bartlett's Test ofSphericity

Page 39: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Anti-image Matrices

.509 -.210 -.043 -.029 .031 -.269

-.210 .681 -.075 -.058 .022 .036

-.043 -.075 .453 -.119 -.059 -.044

-.029 -.058 -.119 .273 -.189 .043

.031 .022 -.059 -.189 .300 -.103

-.269 .036 -.044 .043 -.103 .560

.730a -.358 -.089 -.077 .080 -.505

-.358 .823a -.134 -.134 .048 .058

-.089 -.134 .893a -.338 -.159 -.087

-.077 -.134 -.338 .734a -.661 .109

.080 .048 -.159 -.661 .742a -.250

-.505 .058 -.087 .109 -.250 .741a

Zscore(loyalitas_1)

Zscore(loyalitas_2)

Zscore(loyalitas_3)

Zscore(loyalitas_4)

Zscore(loyalitas_5)

Zscore(Loyalitas_6)

Zscore(loyalitas_1)

Zscore(loyalitas_2)

Zscore(loyalitas_3)

Zscore(loyalitas_4)

Zscore(loyalitas_5)

Zscore(Loyalitas_6)

Anti-image Covariance

Anti-image Correlation

Zscore(loyalitas_1)

Zscore(loyalitas_2)

Zscore(loyalitas_3)

Zscore(loyalitas_4)

Zscore(loyalitas_5)

Zscore(Loyalitas_6)

Measures of Sampling Adequacy(MSA)a.

Communalities

1.000 .818

1.000 .508

1.000 .735

1.000 .876

1.000 .846

1.000 .632

Zscore(loyalitas_1)

Zscore(loyalitas_2)

Zscore(loyalitas_3)

Zscore(loyalitas_4)

Zscore(loyalitas_5)

Zscore(Loyalitas_6)

Initial Extraction

Extraction Method: Principal Component Analysis.

Total Variance Explained

3.415 56.917 56.917 3.415 56.917 56.917 2.406 40.105 40.105

1.000 16.673 73.590 1.000 16.673 73.590 2.009 33.484 73.590

.718 11.970 85.560

.366 6.104 91.664

.333 5.557 97.221

.167 2.779 100.000

Component1

2

3

4

5

6

Total % of Variance Cumulative % Total % of Variance Cumulative % Total % of Variance Cumulative %

Initial Eigenvalues Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings

Extraction Method: Principal Component Analysis.

Page 40: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Component Matrixa

.707 .564

.627 .339

.818 -.257

.843 -.407

.824 -.409

.681 .409

Zscore(loyalitas_1)

Zscore(loyalitas_2)

Zscore(loyalitas_3)

Zscore(loyalitas_4)

Zscore(loyalitas_5)

Zscore(Loyalitas_6)

1 2

Component

Extraction Method: Principal Component Analysis.

2 components extracted.a.

Rotated Component Matrixa

.175 .888

.259 .664

.790 .332

.906 .234

.893 .220

.256 .753

Zscore(loyalitas_1)

Zscore(loyalitas_2)

Zscore(loyalitas_3)

Zscore(loyalitas_4)

Zscore(loyalitas_5)

Zscore(Loyalitas_6)

1 2

Component

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

Rotation converged in 3 iterations.a.

Component Transformation Matrix

.763 .646

-.646 .763

Component1

2

1 2

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

Page 41: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Component Score Coefficient Matrix

-.207 .564

-.079 .378

.349 -.041

.452 -.151

.448 -.156

-.112 .441

Zscore(loyalitas_1)

Zscore(loyalitas_2)

Zscore(loyalitas_3)

Zscore(loyalitas_4)

Zscore(loyalitas_5)

Zscore(Loyalitas_6)

1 2

Component

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

Component Score Covariance Matrix

1.000 .000

.000 1.000

Component1

2

1 2

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

Factor Analysis

KMO and Bartlett's Test

.746

252.074

10

.000

Kaiser-Meyer-Olkin Measure of SamplingAdequacy.

Approx. Chi-Square

df

Sig.

Bartlett's Test ofSphericity

Page 42: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Anti-image Matrices

.584 -.077 -.054 .044 -.297

-.077 .461 -.130 -.058 -.041

-.054 -.130 .278 -.191 .047

.044 -.058 -.191 .301 -.104

-.297 -.041 .047 -.104 .562

.723a -.148 -.135 .104 -.519

-.148 .874a -.363 -.154 -.080

-.135 -.363 .708a -.661 .118

.104 -.154 -.661 .727a -.254

-.519 -.080 .118 -.254 .714a

Zscore(loyalitas_1)

Zscore(loyalitas_3)

Zscore(loyalitas_4)

Zscore(loyalitas_5)

Zscore(Loyalitas_6)

Zscore(loyalitas_1)

Zscore(loyalitas_3)

Zscore(loyalitas_4)

Zscore(loyalitas_5)

Zscore(Loyalitas_6)

Anti-image Covariance

Anti-image Correlation

Zscore(loyalitas_1)

Zscore(loyalitas_3)

Zscore(loyalitas_4)

Zscore(loyalitas_5)

Zscore(Loyalitas_6)

Measures of Sampling Adequacy(MSA)a.

Communalities

1.000 .459

1.000 .685

1.000 .740

1.000 .733

1.000 .485

Zscore(loyalitas_1)

Zscore(loyalitas_3)

Zscore(loyalitas_4)

Zscore(loyalitas_5)

Zscore(Loyalitas_6)

Initial Extraction

Extraction Method: Principal Component Analysis.

Total Variance Explained

3.102 62.049 62.049 3.102 62.049 62.049

.958 19.167 81.217

.425 8.506 89.723

.346 6.926 96.649

.168 3.351 100.000

Component1

2

3

4

5

Total % of Variance Cumulative % Total % of Variance Cumulative %

Initial Eigenvalues Extraction Sums of Squared Loadings

Extraction Method: Principal Component Analysis.

Page 43: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Component Matrixa

.678

.828

.860

.856

.696

Zscore(loyalitas_1)

Zscore(loyalitas_3)

Zscore(loyalitas_4)

Zscore(loyalitas_5)

Zscore(Loyalitas_6)

1

Component

Extraction Method: Principal Component Analysis.

1 components extracted.a.

Rotated Component Matrixa

Only one component was extracted.The solution cannot be rotated.

a.

Component Score Coefficient Matrix

.218

.267

.277

.276

.224

Zscore(loyalitas_1)

Zscore(loyalitas_3)

Zscore(loyalitas_4)

Zscore(loyalitas_5)

Zscore(Loyalitas_6)

1

Component

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

Component Score Covariance Matrix

1.000Component1

1

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

Page 44: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Reliability

Case Processing Summary

100 100.0

0 .0

100 100.0

Valid

Excludeda

Total

CasesN %

Listwise deletion based on allvariables in the procedure.

a.

Reliability Statistics

.903 7

Cronbach'sAlpha N of Items

Item-Total Statistics

.0000000 23.349 .687 .892

.0000000 23.279 .696 .891

.0000000 23.765 .639 .897

.0000000 23.010 .728 .887

.0000000 22.891 .742 .885

.0000000 23.093 .718 .888

.0000000 22.575 .781 .881

Zscore(adaptiveness_1)

Zscore(adaptiveness_2)

Zscore(adaptiveness_3)

Zscore(adaptiveness_4)

Zscore(Adaptiveness_5)

Zscore(Adaptiveness_6)

Zscore(Adaptiveness_7)

Scale Mean ifItem Deleted

ScaleVariance if

Item Deleted

CorrectedItem-TotalCorrelation

Cronbach'sAlpha if Item

Deleted

Scale Statistics

.0000000 30.992 5.56708098 7Mean Variance Std. Deviation N of Items

Reliability

Case Processing Summary

100 100.0

0 .0

100 100.0

Valid

Excludeda

Total

CasesN %

Listwise deletion based on allvariables in the procedure.

a.

Page 45: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Reliability Statistics

.813 4

Cronbach'sAlpha N of Items

Item-Total Statistics

.0000000 6.193 .615 .773

.0000000 5.984 .669 .748

.0000000 6.053 .651 .757

.0000000 6.280 .594 .783

Zscore(assurance_1)

Zscore(assurance_2)

Zscore(assurance_3)

Zscore(Assurance_4)

Scale Mean ifItem Deleted

ScaleVariance if

Item Deleted

CorrectedItem-TotalCorrelation

Cronbach'sAlpha if Item

Deleted

Scale Statistics

.0000000 10.255 3.20238775 4Mean Variance Std. Deviation N of Items

Reliability

Case Processing Summary

100 100.0

0 .0

100 100.0

Valid

Excludeda

Total

CasesN %

Listwise deletion based on allvariables in the procedure.

a.

Reliability Statistics

.923 8

Cronbach'sAlpha N of Items

Page 46: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Item-Total Statistics

.0000000 33.423 .619 .922

.0000000 31.858 .772 .910

.0000000 32.270 .731 .914

.0000000 31.330 .826 .906

.0000000 31.806 .777 .910

.0000000 31.866 .771 .910

.0000000 32.764 .682 .917

.0000000 32.131 .745 .912

Zscore(empathy_1)

Zscore(empathy_2)

Zscore(empathy_3)

Zscore(empathy_4)

Zscore(empathy_5)

Zscore(empathy_6)

Zscore(Empathy_7)

Zscore(Empathy_8)

Scale Mean ifItem Deleted

ScaleVariance if

Item Deleted

CorrectedItem-TotalCorrelation

Cronbach'sAlpha if Item

Deleted

Scale Statistics

.0000000 41.574 6.44782245 8Mean Variance Std. Deviation N of Items

Reliability

Case Processing Summary

100 100.0

0 .0

100 100.0

Valid

Excludeda

Total

CasesN %

Listwise deletion based on allvariables in the procedure.

a.

Reliability Statistics

.889 3

Cronbach'sAlpha N of Items

Item-Total Statistics

.0000000 3.333 .831 .800

.0000000 3.465 .779 .846

.0000000 3.568 .741 .879

Zscore(authority_1)

Zscore(authority_2)

Zscore(Authority_3)

Scale Mean ifItem Deleted

ScaleVariance if

Item Deleted

CorrectedItem-TotalCorrelation

Cronbach'sAlpha if Item

Deleted

Page 47: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Scale Statistics

.0000000 7.366 2.71407148 3Mean Variance Std. Deviation N of Items

Reliability

Case Processing Summary

100 100.0

0 .0

100 100.0

Valid

Excludeda

Total

CasesN %

Listwise deletion based on allvariables in the procedure.

a.

Reliability Statistics

.936 4

Cronbach'sAlpha N of Items

Item-Total Statistics

.0000000 7.685 .857 .914

.0000000 7.589 .879 .907

.0000000 7.883 .811 .929

.0000000 7.711 .851 .916

Zscore(overallservqual_1)

Zscore(overallservqual_2)

Zscore(overallservqual_3)

Zscore(overallservqual_4)

Scale Mean ifItem Deleted

ScaleVariance if

Item Deleted

CorrectedItem-TotalCorrelation

Cronbach'sAlpha if Item

Deleted

Scale Statistics

.0000000 13.435 3.66531305 4Mean Variance Std. Deviation N of Items

Page 48: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Reliability

Case Processing Summary

100 100.0

0 .0

100 100.0

Valid

Excludeda

Total

CasesN %

Listwise deletion based on allvariables in the procedure.

a.

Reliability Statistics

.844 5

Cronbach'sAlpha N of Items

Item-Total Statistics

.0000000 10.823 .544 .841

.0000000 10.009 .694 .800

.0000000 9.827 .730 .791

.0000000 9.841 .727 .791

.0000000 10.705 .565 .835

Zscore(loyalitas_1)

Zscore(loyalitas_3)

Zscore(loyalitas_4)

Zscore(loyalitas_5)

Zscore(Loyalitas_6)

Scale Mean ifItem Deleted

ScaleVariance if

Item Deleted

CorrectedItem-TotalCorrelation

Cronbach'sAlpha if Item

Deleted

Scale Statistics

.0000000 15.402 3.92450483 5Mean Variance Std. Deviation N of Items

Page 49: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Regression

Descriptive Statistics

.0000000 1.00000000 100

.0000000 1.00000000 100

.0000000 1.00000000 100

.0000000 1.00000000 100

.0000000 1.00000000 100

Overall Service QualityREGR factor score

Adaptiveness REGRfactor score

Assurance REGRfactor score

Emphaty REGR factorscore

Authority REGR factorscore

Mean Std. Deviation N

Correlations

1.000 .640 .613 .674 .658

.640 1.000 .655 .762 .615

.613 .655 1.000 .666 .591

.674 .762 .666 1.000 .696

.658 .615 .591 .696 1.000

. .000 .000 .000 .000

.000 . .000 .000 .000

.000 .000 . .000 .000

.000 .000 .000 . .000

.000 .000 .000 .000 .

100 100 100 100 100

100 100 100 100 100

100 100 100 100 100

100 100 100 100 100

100 100 100 100 100

Overall Service QualityREGR factor score

Adaptiveness REGRfactor score

Assurance REGRfactor score

Emphaty REGR factorscore

Authority REGR factorscore

Overall Service QualityREGR factor score

Adaptiveness REGRfactor score

Assurance REGRfactor score

Emphaty REGR factorscore

Authority REGR factorscore

Overall Service QualityREGR factor score

Adaptiveness REGRfactor score

Assurance REGRfactor score

Emphaty REGR factorscore

Authority REGR factorscore

Pearson Correlation

Sig. (1-tailed)

N

OverallService

Quality REGRfactor score

AdaptivenessREGR factor

score

AssuranceREGR factor

score

EmphatyREGR

factor score

AuthorityREGR factor

score

Page 50: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Model Summary

.749a .561 .543 .67608606Model1

R R SquareAdjustedR Square

Std. Error ofthe Estimate

Predictors: (Constant), Authority REGR factor score,Assurance REGR factor score , Adaptiveness REGRfactor score , Emphaty REGR factor score

a.

ANOVAb

55.576 4 13.894 30.397 .000a

43.424 95 .457

99.000 99

Regression

Residual

Total

Model1

Sum ofSquares df Mean Square F Sig.

Predictors: (Constant), Authority REGR factor score, Assurance REGR factor score , Adaptiveness REGR factor score , Emphaty REGR factor score

a.

Dependent Variable: Overall Service Quality REGR factor scoreb.

Variables Entered/Removedb

AuthorityREGRfactorscore,AssuranceREGRfactorscore ,Adaptiveness REGRfactorscore ,EmphatyREGRfactorscore

a

. Enter

Model1

VariablesEntered

VariablesRemoved Method

All requested variables entered.a.

Dependent Variable: Overall ServiceQuality REGR factor score

b.

Page 51: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Coefficientsa

-3.1E-017 .068 .000 1.000

.180 .111 .180 1.626 .107

.180 .098 .180 1.844 .068

.213 .121 .213 1.766 .081

.292 .098 .292 2.977 .004

(Constant)

AdaptivenessREGR factor score

Assurance REGRfactor score

Emphaty REGRfactor score

Authority REGRfactor score

Model1

B Std. Error

UnstandardizedCoefficients

Beta

StandardizedCoefficients

t Sig.

Dependent Variable: Overall Service Quality REGR factor scorea.

Regression

Descriptive Statistics

.0000000 1.00000000 100

.0000000 1.00000000 100

Loyalitas Merek REGRfactor score

Overall Service QualityREGR factor score

Mean Std. Deviation N

Correlations

1.000 .628

.628 1.000

. .000

.000 .

100 100

100 100

Loyalitas Merek REGRfactor score

Overall Service QualityREGR factor score

Loyalitas Merek REGRfactor score

Overall Service QualityREGR factor score

Loyalitas Merek REGRfactor score

Overall Service QualityREGR factor score

Pearson Correlation

Sig. (1-tailed)

N

LoyalitasMerek REGRfactor score

OverallService

Quality REGRfactor score

Page 52: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Variables Entered/Removedb

OverallServiceQualityREGRfactorscore

a

. Enter

Model1

VariablesEntered

VariablesRemoved Method

All requested variables entered.a.

Dependent Variable: Loyalitas MerekREGR factor score

b.

Model Summary

.628a .394 .388 .78211807Model1

R R SquareAdjustedR Square

Std. Error ofthe Estimate

Predictors: (Constant), Overall Service Quality REGRfactor score

a.

ANOVAb

39.053 1 39.053 63.842 .000a

59.947 98 .612

99.000 99

Regression

Residual

Total

Model1

Sum ofSquares df Mean Square F Sig.

Predictors: (Constant), Overall Service Quality REGR factor scorea.

Dependent Variable: Loyalitas Merek REGR factor scoreb.

Coefficientsa

2.38E-017 .078 .000 1.000

.628 .079 .628 7.990 .000

(Constant)

Overall Service QualityREGR factor score

Model1

B Std. Error

UnstandardizedCoefficients

Beta

StandardizedCoefficients

t Sig.

Dependent Variable: Loyalitas Merek REGR factor scorea.

Page 53: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Regression

Descriptive Statistics

.0000000 1.00000000 100

.0000000 1.00000000 100

.0000000 1.00000000 100

.0000000 1.00000000 100

.0000000 1.00000000 100

Loyalitas MerekREGR factor score

AdaptivenessREGR factor score

Assurance REGRfactor score

Emphaty REGRfactor score

Authority REGRfactor score

Mean Std. Deviation N

Correlations

1.000 .333 .414 .385 .422

.333 1.000 .655 .762 .615

.414 .655 1.000 .666 .591

.385 .762 .666 1.000 .696

.422 .615 .591 .696 1.000

. .000 .000 .000 .000

.000 . .000 .000 .000

.000 .000 . .000 .000

.000 .000 .000 . .000

.000 .000 .000 .000 .

100 100 100 100 100

100 100 100 100 100

100 100 100 100 100

100 100 100 100 100

100 100 100 100 100

Loyalitas MerekREGR factor score

AdaptivenessREGR factor score

Assurance REGRfactor score

Emphaty REGRfactor score

Authority REGRfactor score

Loyalitas MerekREGR factor score

AdaptivenessREGR factor score

Assurance REGRfactor score

Emphaty REGRfactor score

Authority REGRfactor score

Loyalitas MerekREGR factor score

AdaptivenessREGR factor score

Assurance REGRfactor score

Emphaty REGRfactor score

Authority REGRfactor score

Pearson Correlation

Sig. (1-tailed)

N

LoyalitasMerek REGRfactor score

AdaptivenessREGR factor

score

AssuranceREGR factor

score

EmphatyREGR

factor score

AuthorityREGR factor

score

Page 54: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Variables Entered/Removedb

AuthorityREGRfactorscore,AssuranceREGRfactorscore ,Adaptiveness REGRfactorscore ,EmphatyREGRfactorscore

a

. Enter

Model1

VariablesEntered

VariablesRemoved Method

All requested variables entered.a.

Dependent Variable: Loyalitas MerekREGR factor score

b.

Model Summary

.471a .222 .189 .90038481Model1

R R SquareAdjustedR Square

Std. Error ofthe Estimate

Predictors: (Constant), Authority REGR factor score,Assurance REGR factor score , Adaptiveness REGRfactor score , Emphaty REGR factor score

a.

ANOVAb

21.984 4 5.496 6.779 .000a

77.016 95 .811

99.000 99

Regression

Residual

Total

Model1

Sum ofSquares df Mean Square F Sig.

Predictors: (Constant), Authority REGR factor score, Assurance REGR factor score , Adaptiveness REGR factor score , Emphaty REGR factor score

a.

Dependent Variable: Loyalitas Merek REGR factor scoreb.

Page 55: ANALISA DATA SPSS: PENGARUH PENGALAMAN PELANGGAN BERHUBUNGAN DENGAN CALL CENTER TERHADAP LOYALITAS MEREK DITINJAU DARI PENILAIAN PELANGGAN PENGGUNA KARTU SIMPATI PT TELKOMSEL

Coefficientsa

-4.6E-018 .090 .000 1.000

-.039 .148 -.039 -.263 .793

.237 .130 .237 1.825 .071

.085 .161 .085 .527 .600

.247 .131 .247 1.889 .062

(Constant)

AdaptivenessREGR factor score

Assurance REGRfactor score

Emphaty REGRfactor score

Authority REGRfactor score

Model1

B Std. Error

UnstandardizedCoefficients

Beta

StandardizedCoefficients

t Sig.

Dependent Variable: Loyalitas Merek REGR factor scorea.