1 Swot Rohit

7/23/2019 1 Swot Rohit

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Pioneer Institute of Professional

Studies Indore

{PHASE-I}

A SWOT Analysis

Of

Submitted By:- Submitted To:-

Rohit tripathi Prof. Varun Keshari

MBA III rd semester


2/16

CONTENT

Company Profie

Mer!ers"aian#es"ta$eo%ers

Top Mana!ement

&o#ation of manufa#turin! unit and Tou#h points

Current !oas and ob'e#ti%es

(inan#ia Aspe#ts

Sta$ehoders

CURRENT PROFILE


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Introduction:-

STERLING TOOLS

CompanyOverview

Sterin! Toos &td.) estabished in *+,+) is one of the eadin! ori!ina euipment

manufa#turers /0M1 suppiers in India. Its fo#uses on the desi!n) manufa#ture)and trade of

#od for!ed hi!h tensie fasteners. The #ompany is based in 2e3 4ehi) India and is pubi#y

isted on the Bombay Sto#$ 05#han!e.

Sterin! Toos offers fasteners in four #ate!ories: standard fasteners) #hassis fasteners) en!ine

fasteners) and spe#ia fasteners. Its standard fasteners in#ude so#$et head #ap s#re3s)

he5a!ona head bots) studs) he5a!on nuts and 3ed nuts. The #hassis fasteners #omprise hub

and 3hee bots) hub nuts) 3hee studs) suspension bots) propeer shaft bots and nuts) ri%ets

and t3o 3heeer spindes and 3hee a5es. Its en!ine fasteners #onsist #yinder head bots and

s#re3s) fy 3hee nuts and bots) #onne#tin! rod bots and nuts) baan#e 3ei!ht bots and

main bearin! #ap bots. In addition) it offers #ustomi6ed spe#ia fasteners.

Sterin! Toos distributes its produ#ts to ori!ina euipment manufa#turers in India) 0urope

and the 7nited States of Ameri#a. (urther) the #ompany has a#ti%e operations in Ban!adesh)

the 7nited States of Ameri#a) 2epa and Itay.

u!ine!!!ummary

The Company is mainy en!a!ed in the manufa#ture of hi!h tensie fasterners for

automobies and other industria appi#ations .

"e!criptionand#i!tory

The Company is mainy en!a!ed in the manufa#ture of hi!h tensie fasterners for

automobies and other industria appi#ations .

8IST/R9:

The Company 3as in#orporated as a pri%ate imited #ompany on ,th une *+,+. The

Company be#ame a pubi# imited #ompany on ;*st /#tober) *++? miion pie#es. It 3as

promoted by M.&. A!!ar3a.


4/16

The Company undertoo$ to e5pand its produ#tion ran!e from *>mm draneter fastners to ;?

miion pie#es. In terms of tonna!e) instaed #apa#ity 3oud be in#reased to ,=== tonnes

from @;== tonnes. The Company has imported ma#hinery to under 0PC s#heme and hen#e

has an obi!ation e5port !oods 3orth 7S ?>=)=== durin! the period /#tober *++@ to

/#tober *++.

u!ine!!Line

(o#uses on the desi!n) manufa#ture)and trade of #od for!ed hi!h tensie fasteners

A pubi# isted #ompany en!a!ed in the manufa#turin! and mar$etin! of hi!h tensie #odfor!ed fasteners) ST& 3as estabished in *+,+. /%er the years) it has be#ome one of theeadin! /0M suppiers in India 3ith a #ient base that spans eadin! automoti%e #ompanies inIndia) 0urope and 7SA. /ur D@>= de!reeD phiosophy.

Sin#e *+,+) 3e at ST& ha%e been en!a!ed in the manufa#turin! and mar$etin! of hi!h tensie

#od for!ed fasteners. Today) 3e are amon! the eadin! /0M suppiers in India ser%in! theneeds of eadin! automoti%e #ompanies in India) 0urope and 7SA. A ar!e part of thissu##ess #an be #redited to our #ompetent 3or$for#e that has heped us surpass ne3

boundaries at e%ery step. It is throu!h their #ontribution that 3e ha%e been abe to a#hie%e our#orporate %ision of Esustainabe !ro3th throu!h o%era e5#een#eF.

The D@>= de!reeD phiosophy oo$s at a aspe#ts of the #ompany) from manufa#turin! and

uaity #ontro to human resour#e de%eopment as a too to produ#e tota #ustomer

satisfa#tion. A around e5#een#e for a around perfe#tionGthis is the promise of our D@>=

de!reeD approa#h

An industria fastener #omprises a %ery 3ide ran!e of items i$e nuts and bots) 3ashers)

studs) nais et#. 2uts and bots #onsist a ma'or in$ in the famiy of industria fasteners and

are used by e%ery industry. Bot is a pie#e of meta rod) 3hose one end is unsetted and other

end is threaded. 2ut is the item) 3hi#h ros on these threads.

Huaity of bots depends on the #omposition of %arious eements in ra3 materia. A##ordin!

to the #omposition reuired there are tota *, !rades of ra3 materia a%aiabe. rade is

de#ided a##ordin! to the #ostumer reuirement.


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R72 T80 B7SI20SS:-

Mana!ement Team

S#ri $ano#ar La% &''arwa% is the E(ecutive C#airmanof the #ompany. 8e is a s#ien#e!raduate and has more than


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Shri Atu A!!ar3a is the hoe time 4ire#tor of the #ompany. 8e is a #ommer#e !raduate

and aso has a MasterJs 4e!ree in Business Administration from Kanan (a!er S#hoo of

Business) 7ni%ersity of Chappe 8i) 2C) 7SA-one of the top ten Business S#hoos in 7SA

8e has more than ;= years of di%erse and 3ide ran!in! e5perien#e of Mar$etin!) (inan#e)

Corporate Affairs) Information Te#hnoo!ies and 05port Resour#es Mana!ement. ith hisefforts Sterin! Toos &imited has in#reased e5port its produ#ts to ma'or 0uropean Countries

and 7SA. 8is for3ard oo$in! attitude has heped Sterin! Toos &imited to ha%e a robust IT

infrastru#ture as a strate!i# too for !ro3th.

"r T) N) *apoor

4r. Trio$i 2ath Kapoor is a do#torate in #ommer#e and a mana!ement edu#ationist and

resear#her has on! standin! of ?* years in administration and mana!ement fied. 8e has

been the Vi#e Chan#eor and 4ean of Pun'ab 7ni%ersity) Chandi!arh and has 3or$ed in

%arious senior mana!ement positions from time to time.

T/P MA2A0M02T:-

Ra'esh Ra'eshp

4eputy Mana!er - ma$r$etin! at Sterin! Toos &td

o#ation2e3 4ehi Area) IndiaindustryAutomoti%e

Current 4eputy Mana!er - ma$r$etin! at Sterin! Toos &td

0du#ation 4ehi 7ni%ersity

deep #hand

store despat#h at Sterin! toos td


Current store despat#h at Sterin! toos td

subhash !oay


7/16

dispat#h offi#er at sterin! toos td

o#ation2e3 4ehi Area) Indiaindustry&o!isti#s and Suppy Chain

Current dispat#h offi#er at sterin! toos td

4eepa$ Choudhary

Senior Mana!er) RL4-0e#tri#as at 0s#orts &td) (aridabad.


Current Senior Mana!er at Tata Motors

Past Senior Mana!er at 0s#orts &imited) Mana!er) RLamp4-0e#tri#as atMahindra Lamp Mahindra) Astt. Mana!er at Mahindra Lamp Mahindra)...

0du#ation 2C Coe!e of 0n!!) Vidya 2i$etan 8i!h S#hoo

AA2 AI2

Pant 8ead - Sterin! Toos &imited


Current Pant 8ead at Sterin! Toos &imited

Past Produ#tion Mana!er at 7ARAT 7AR4IA2 &T4.) Produ#tion

Mana!er - Piston Pin Pant at Shriram Pistons Lamp Rin!s &td.) Mana!er -...0du#ation Indira andhi 2ationa /pen 7ni%ersity) o%t. 0n!ineerin!Coe!e) 7''ain M.P.1

Summary Pant 8ead 3ith *+ years of e5perien#e in mana!in! operationsand eadin! ar!e team to ensure effe#ti%e fun#tionin! and #ontinua...

pa3an pau

Saes Ta5 05e#. at ST0R&I2 T//&S &T4o#ation2e3 4ehi Area) IndiaindustryAutomoti%e

Current Saes Ta5 05e#. at ST0R&I2 T//&S &T4

Mohit ain


8/16

0n!ineer- Saes) 2orth at Sterin! (abory India P%t &td

o#ation2e3 4ehi Area) IndiaindustryMe#hani#a or Industria 0n!ineerin!

Current 0n!ineer-Saes)2orth at Sterin! Toos &td

Past Saes and Mar$etin! at Shruti (astners &td) Senior Saes 05e#uti%e at9KK India P%t &td

0du#ation 4ehi 7ni%ersity) Asha Modern S#hoo)Saharanpur

Sudhir Sethi

mana!er ee#tropatin! at sterin! toos td


Current mana!er ee#tropatin! at sterin! toos td4eendaya 7padhyaya

4eendaya 7padhyaya

Sr. 0n!ineer RL4 Testin!1 at Sterin! Toos &T4


Current Sr. 0n!ineer RLamp4 Testin!1 at Sterin! Toos &T4

Raman ath3a

Sterin! Toos &td


Current 8andin! Retai Mar$etin! at Sterin! Toos &td

Past Retai Mar$etin! for 2orth India at Mohindra (asteners &td.

0du#ation .S.S S#hoo) Cha$ @-=) Indian Institute of Pannin! andMana!ement

4e%$i 2andan sharma

SCM 05e#uti%e at Sterin! toos imted

industry&o!isti#s and Suppy Chain

Current 05e#uti%e at Sterin! toos imted

Past arehouse 05e#uti%e - /peration at B& Pare$h &o!isti#s P%t &td)arehouse 05e#uti%e at Mahindra &o!isti#s for Mahindra Vehi#e Mf!. &td)...

0du#ation inermediate) Bi$aner 7ni%ersity


9/16

satender Chand

Sr. 05e#uti%e at Sterin! Toos &td.

o#ation2e3 4ehi Area) IndiaindustryAutomoti%eCurrent Sr. 05e#uti%e at Sterin! Toos &td.

+i!ion , +a%ue!

Future P%an!

e are #on#entratin! more on spe#ia " sophisti#ated fasteners) 3here there is a tremendouspotentia and 3e amost ;"@ rdof our re%enue from spe#ia fasteners 3ithin the ne5t three

years. The remainin! 3oud be from standard fasteners and nuts

$anuacturin' Faci%itie!

Te#hnoo!i#a inno%ations in en!ineerin! and state-of-the-art manufa#turin! fa#iities o#atedin 2e3 4ehi ha%e heped us meet the demands of a dynami# mar$et s#enario. By usin! some

of the finest ma#hinery imported from the 3ord o%er) 3e at ST& (asteners #an today produ#e o%er ?=

miion pie#es a month.


10/16

operations 3ith hydro!en embrittement fa#iities aso in#ude #ompete 3aste treatment

pro#esses that brin! us a step #oser to an e#o-friendy en%ironment.

Tec#no%o'y

To meet the demands of a dynami# ne3 business en%ironment and ensure speedy responses to#ustomer needs) 3e ha%e #reated a seamess net3or$ of information systems a#ross %ariousdepartments.

/ur su##essfu impementation of the 0RP soft3are #an be re!arded as a pioneerin! effort3ithin the industry. It has enabed us to reaise many of our on! term !oas and set ane5ampe for others to foo3.

ithin the ne5t year) 3e hope to reaise our dreams of 3eb enabin! our 0RP. This 3i pro%eto be an in%auabe too for our net3or$ of #ustomers as it 3i empo3er them 3ith the abiityto #he#$ the status of their orders) any3here) anytime

Reaisin! that the su##ess of a fastener depends on the uaity of desi!n) 3e put !reatemphasis on desi!n te#hnoo!y and de%eopment. /ur hi!hy moti%ated team of en!ineersma$e optimum use of the atest CA4 ;=== to desi!n the toos that !o into the ma$in! of afastener.

ith o%er


11/16

Spe#ia (asteners/ur spe#ia fasteners are manufa#tured to suit uniue #ustomer spe#ifi#ations. A%aiabe in a%ariety of surfa#e prote#tion #oatin!s) these fasteners are proof of the fa#t that 3e pro%ide#ompete #ustomisabe soutions.

Surfa#e treatment and #oatin!sTo meet the demands of a dynami# mar$et en%ironment) 3e offer Cr> free muti-#oour)mi#ro-ayer #orrosion prote#tion systems in a##ordan#e 3ith stri#t en%ironmenta re!uations.&eadin! brands i$e eomatN) 4eatoneN"4etaseaN and 4a#romatN are used as #oatin!finishes for our ran!e of fasteners) as per the needs of eadin! automoti%e"Tier-I payers3ord3ide.

Standard (astenersKno3n for their e5#een#e) our ran!e of standard fasteners in#ude so#$et head #ap s#re3s)he5a!ona head bots) studs) he5a!on nuts and 3ed nuts. The dua benefits of better fati!ueresistan#e and superior stren!th ha%e made these fasteners a popuar #hoi#e.Standard (asteners

Chassis (asteners/ur ran!e of #hassis fasteners in#ude hub"3hee bots) hub nuts) 3hee studs) suspension

bots) propeer shaft bots"nuts) #entre bots) tra#$ shoe bots"nuts) ri%ets and t3o 3heeerspindes"3hee a5es. These are 3idey used in the under#arria!e of automobies and hea%yearth mo%in! euipments.Chassis (asteners


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0n!ine (asteners/ur en!ine fasteners in#ude #yinder head bots"s#re3s) fy 3hee nuts"bots) #onne#tin! rod

bots"nuts) baan#e 3ei!ht bots and main bearin! #ap bots. These are 3idey used in interna#ombustion en!ines.0n!ine (asteners

Si6e Ran!eBots and S#re3sSi6e : M? to M;< and eui%aent in#h series&en!ths: mm to ;?= mm

2utsM> to M ;; and eui%aent in#h series

2uts


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