Sesson 4EVALUASI SUMBER DAYA, KAPABILITAS DAN DAYA SAING

POKOK BAHASANSeberapa baik strategi perusahaan saat ini?Apa sumber daya dan kapabilitas perusahaan yang penting untuk bersaing?Apakah perusahaan mampu merebut peluang pasar dan meniadakan ancaman eksternal?Apakah biaya dan harga perusahaan kompetitif dengan pesaing utama, serta apakah mempunyai daya tarik bagi pelanggan?Apakah daya saing perusahaan lebih luat atau lebih lemah dari pesaing utama?

QUESTION 1: HOW WELLS IS THE COMPANYS PRESENT STRATEGY WORKING? The first thing to examine is the companys competitive approach, that is market position:Firms sale => stable market share, Firms image => stronger or weaker,Firms profit margins => compare to rival firms marginsFirms operating performance => days of inventory, employee productivity, unit cost, defect rate, scrape rate, delivery time, and warranty costs.Key financial ratios.

Resources is a productive input or competitive asset that is owned or controlled by the firm => tangible and intangible.A capability is the capacity of a firm to perform some internal activity competencyQUESTION 2: WHAT ARE THE COMPANYS COMPETITIVE IMPORTANT RESOURCES AND CAPABILITIES/COMPETENCE ?

Type of company resourcesTangible resourcesPhysical resourcesFinancial resourcesTechnological assetsOrganizational resourcesIntangible resourcesHuman assets and intellectual capitalBrand, company image and reputational assetsRelationships Company culture and incentive system

THE FOUR TESTS OF A RESOURCES COMPETITIVE POWERVRINTHE VRIN tests for sustainable competitive advantage Ask if a resource is Valuable, Rare, Inimitable, and Non-substitutable IS THE RESOURCE COMPETITIVE VALUABLEIS THE RESOURCE RARE IS IT SOMETHING RIVALS LACKIS THE RESOURCE HARD TO COPY (INIMITABLEIS THE RESOURCE OF SUBSTITUTIONFROM DIFFERENT TYPES OF RESOURCESAND CAPABILITIES (NON-STITUTABLE)

What do the SWOT listings reveal?Please answers .. this questions:a. potential strengths ?,b. potential weaknesses ?,c. potential opportunities ?,d. potential threats ?,QUESTION 3: IS THE COMPANY ABLE TO SEIZE MARKET OPPORTUNITIES AND NULLIFY EXTERNAL THREATS?

QUESTION 4: ARE THE COMPANYS COST STRUCTURE AND CUSTOMER VALUE PROPOSITION COMPETITIVE?PrimaryActivitiesand CostsSupportActivitiesandCostsProduct R&D, Technology, and Systems DevelopmentHuman Resources ManagementGeneral AdministrationSupply ChainManagementOperationsDistributionSale and MarketingServiceProfit MarginIndentifying of Cost Structure and a Representative Company Value Chain

WHAT WE DO AND WHAT WE OBSTAINNED ?Please answers .. this questions:a. potential strengths ?,b. potential weaknesses ?,c. potential opportunities ?,d. potential threats ?,3. COMPARE KEY SUCCESS FACTOR THAN RIVALS

QUESTION 5: IS THE COMPANY COMPETITIVELY STRONGER OR WEAKER THAN KEY RIVALS?