Post on 25-Mar-2023
Goals for today:• What can I do prior to, during & after a big listing presentation?• What listing presentation tools are available to me as a
member?• How do I access these resources?• Additional questions?
• NOTE: Due to current circumstances, some tools are unavailable.
More U.S. Home Sales Than Any Other Brand, Network, Franchise
• Largest global network of locally branded, independent brokerages
• Invitation-only membership• 80% of applicants are turned down• $257 billion in volume
What is Luxury Portfolio International®
• A consumer-facing luxury real estate brand• Exclusively for a select group of LeadingRE companies• Gives your listings exposure beyond your market: National &
Global• Resources, education and training on the high-end• Connects you with the finest, most reputable, powerful brokers
*Percentages above/below $1 million for luxuryportfolio.com and christiesrealesetate.com are statistically similar. Source: Mintel International Website Survey May 2019
More Luxury
Online Exposure via luxuryportfolio.com• Average 3 million+ high-net-worth
visitors/year• 50,000+ homes marketed last
year• Listing: almost all states & 60+
countries• Traffic: 200
countries/regions/month• 9 languages & 60+ currencies• 50% of traffic from mobile devices
How it Works• For your luxury listings at $999,900+
(unless modified by special arrangement for your market)
• For listings in your LeadingRE-approved coverage area• Requires 5 good quality photos• Qualifying listings automatically sent to LuxuryPortfolio.com via
data feed or manually by your marketing department• Listings reviewed and enhanced by Quality Assurance team
Preparing Your Marketing Plan:• Establish Your Local Expertise• Highlight your Global Reach via LPI with the following:
• Automatic Global Online Listing Exposure• Targeted Digital Advertising Opportunities• National & Global HNW Print Advertising Opportunities • Demonstrate reach via LuxeAnalytics custom reporting
Global Online ExposureLISTING NETWORKAll LPI listings displayed on (included in program):• The Wall Street Journal• Mansion Global - $1 Million+ only
• Barrons & Penta online • MarketWatch (marketwatch.com)• WeChat [China]
• Juwai (juwai.com) [China]• LeadingRE (leadingre.com)• YouTube (youtube.com) - for $5M+ LuxeTours™
Optional Additional Exposure:
• LuxeTours™ for properties under $5 Million: $30 USD
• Juwai Luxury Upgrade: Various packages; prices start at $90 USD
Property Print AdvertisingStarting at $275 USD • Yachts International (boat shows)
• Intrnl Property & Travel (Europe/Asia)
• FOUR (Europe/UK/Asia)
• Financial Times (Europe/UK)
• Luxe Interiors + Design (USA)
• Unique Homes (USA)
• Wall Street Journal (USA Regional)
• LPI Magazine (USA/Europe/UK/Asia)
Digital Property Advertising• Mansion Global Instagram Posts
($1,500)• LPI Digital Bundle ($1,000)• LuxeSelect ($300-$800)• Property Banner Ads
($110, varies)
LuxeAnalytics™• Allows you to measure the following stats on your LuxuryPortfolio.com
listings:• Number of visits• Geographic location (continent, country, city, state & region) • Languages• Currencies• Traffic source• New vs. returning traffic• … and much more!
• New data, clean look and feel, user-friendly interface• Sellers may receive automated weekly or monthly updates on their
property stats
Send a LuxeIntroduction™ Letters• A third-party endorsement of the agent• 25 letters included/calendar year
• Additional available at $1/letter• Versions for potential buyers, sellers or
a recent lister• Available by USPS mail or email*• Choose from 10 languages
*Currently only email is available
Custom Listing Presentation BoxDetailed box in a sleek, modern gray linen with LPI logo in silver foil and company logo prominently displayed on the inside Includes:• Customized LuxeIntroduction™
letter• LPI Brand Brochure• Samples of magazines that
demonstrate LPI’s global reach in print
• Cost: $85 + Shipping/Handling
Custom Listing Presentation FolioDetailed presentation folio in a modern gray material with debossed pattern detail and LPI logo in silver foilIncludes:• Monogramed LPI vellum insert• Customized Agent Page with your
photo, a short bio and contact information
• Customized LuxeIntroduction™ letter• LPI Brand BrochureCost: $40 + Shipping/Handling
* Currently unavailable due to Covid-19
• 8.5”x11” or 11”x17” foldover styles available• Minimum order of 25 required• Available generic or co-branded• Prices start at .50¢ each; discount on larger orders
Gift Subscription ProgramLuxury Portfolio International®Magazine • Gift a 1-year subscription to clients
(2 issues)• First 10 subscriptions free• After 10, subscriptions are $5 each*
Luxe Interiors + Design Magazine • Gift a 1-year subscription to clients
for only $10 (6 issues)**
*While supplies last**Maximum of 25 per agent per yearAvailable for USA & Canada addresses only; Price in USD
LuxeTrends®
• Monthly e-newsletter featuring latest in design, décor, destinations, etc.
• Co-branded• Customizable with a note
from you to the client• No limit, included in program
Available in Program InformationShare at luxuryportfolio.com/whitepaper
Whitepaper: Share your knowledge
support.luxuryportfolio.com• Where can I find the LPI logo files?• How do I order a presentation box?• Where can I view the Media Kit?• How do I send a magazine gift
subscription?• Can I add a co-listing agent to my
LuxeIntroduction letter?
Upcoming Training WebinarsProving your Global Reach with LuxeAnalyticsThursday, July 9, 2020 beginning at 3 PM Central Time
Using Luxury Portfolio to Increase your Price Point Tuesday, July 21, 2020 beginning at 3 PM Central Time
Maximizing your Listing’s Exposure with Luxury Portfolio Tuesday, August 4, 2020 beginning at 3 PM Central Time
*TIME ZONES: 1:00 p.m. Pacific | 2:00 p.m. Mountain | 3:00 p.m. Central | 4:00 p.m. Eastern
Questions?• Type them into the question field now!
• Contact your company’s marketing department or Luxury Portfolio program administrator.
• Check out the LuxeSupport FAQ section of LuxeXchange.
• Or email support@luxuryportfolio.com with listing-specific or technical questions.