Using LPI Resources to Win Luxury Listings

June 23, 2020ANNE COLVIN

Director, Member Services

Goals for today:• What can I do prior to, during & after a big listing presentation?• What listing presentation tools are available to me as a

member?• How do I access these resources?• Additional questions?

• NOTE: Due to current circumstances, some tools are unavailable.

Prior to a Listing Presentation

Know the Talking Points

More U.S. Home Sales Than Any Other Brand, Network, Franchise

• Largest global network of locally branded, independent brokerages

• Invitation-only membership• 80% of applicants are turned down• $257 billion in volume

What is Luxury Portfolio International®

• A consumer-facing luxury real estate brand• Exclusively for a select group of LeadingRE companies• Gives your listings exposure beyond your market: National &

Global• Resources, education and training on the high-end• Connects you with the finest, most reputable, powerful brokers

More $1 Million+ Listings

*Percentages above/below $1 million for luxuryportfolio.com and christiesrealesetate.com are statistically similar. Source: Mintel International Website Survey May 2019

More Luxury

Online Exposure via luxuryportfolio.com• Average 3 million+ high-net-worth

visitors/year• 50,000+ homes marketed last

year• Listing: almost all states & 60+

countries• Traffic: 200

countries/regions/month• 9 languages & 60+ currencies• 50% of traffic from mobile devices

Who is Luxury PortfolioInsert slides from stats preso

How it Works• For your luxury listings at $999,900+

(unless modified by special arrangement for your market)

• For listings in your LeadingRE-approved coverage area• Requires 5 good quality photos• Qualifying listings automatically sent to LuxuryPortfolio.com via

data feed or manually by your marketing department• Listings reviewed and enhanced by Quality Assurance team

Prepare a Marketing Plan

Preparing Your Marketing Plan:• Establish Your Local Expertise• Highlight your Global Reach via LPI with the following:

• Automatic Global Online Listing Exposure• Targeted Digital Advertising Opportunities• National & Global HNW Print Advertising Opportunities • Demonstrate reach via LuxeAnalytics custom reporting

Global Online ExposureLISTING NETWORKAll LPI listings displayed on (included in program):• The Wall Street Journal• Mansion Global - $1 Million+ only

• Barrons & Penta online • MarketWatch (marketwatch.com)• WeChat [China]

• Juwai (juwai.com) [China]• LeadingRE (leadingre.com)• YouTube (youtube.com) - for $5M+ LuxeTours™

Optional Additional Exposure:

• LuxeTours™ for properties under $5 Million: $30 USD

• Juwai Luxury Upgrade: Various packages; prices start at $90 USD

Property Print AdvertisingStarting at $275 USD • Yachts International (boat shows)

• Intrnl Property & Travel (Europe/Asia)

• FOUR (Europe/UK/Asia)

• Financial Times (Europe/UK)

• Luxe Interiors + Design (USA)

• Unique Homes (USA)

• Wall Street Journal (USA Regional)

• LPI Magazine (USA/Europe/UK/Asia)

Digital Property Advertising• Mansion Global Instagram Posts

($1,500)• LPI Digital Bundle ($1,000)• LuxeSelect ($300-$800)• Property Banner Ads

($110, varies)

LuxeAnalytics™• Allows you to measure the following stats on your LuxuryPortfolio.com

listings:• Number of visits• Geographic location (continent, country, city, state & region) • Languages• Currencies• Traffic source• New vs. returning traffic• … and much more!

• New data, clean look and feel, user-friendly interface• Sellers may receive automated weekly or monthly updates on their

property stats

Introduce Yourself & Your Global Luxury Affiliation

Send a LuxeIntroduction™ Letters• A third-party endorsement of the agent• 25 letters included/calendar year

• Additional available at $1/letter• Versions for potential buyers, sellers or

a recent lister• Available by USPS mail or email*• Choose from 10 languages

*Currently only email is available

Colvin, Anne

Anne Colvin123 Main St.Chicago, IL 60601

Anne Colvin’s Profile

At a Listing Presentation

Custom Listing Presentation BoxDetailed box in a sleek, modern gray linen with LPI logo in silver foil and company logo prominently displayed on the inside Includes:• Customized LuxeIntroduction™

letter• LPI Brand Brochure• Samples of magazines that

demonstrate LPI’s global reach in print

• Cost: $85 + Shipping/Handling

Custom Listing Presentation FolioDetailed presentation folio in a modern gray material with debossed pattern detail and LPI logo in silver foilIncludes:• Monogramed LPI vellum insert• Customized Agent Page with your

photo, a short bio and contact information

• Customized LuxeIntroduction™ letter• LPI Brand BrochureCost: $40 + Shipping/Handling

* Currently unavailable due to Covid-19

Brand Brochure / Digital Listing Presentation

Available online at LuxuryListingPresentation.com

LuxuryListingPresentation.com

LuxuryListingPresentation.com

LuxuryListingPresentation.com

LuxuryListingPresentation.com

LuxuryListingPresentation.com

Available in boxes of 25 for $100 + s/h

Listing Presentation Sheets

• 8.5”x11” or 11”x17” foldover styles available• Minimum order of 25 required• Available generic or co-branded• Prices start at .50¢ each; discount on larger orders

After a Listing Presentation

Share The LPI Difference Video

luxuryportfolio.com/video

Share Relevant Content

Gift Subscription ProgramLuxury Portfolio International®Magazine • Gift a 1-year subscription to clients

(2 issues)• First 10 subscriptions free• After 10, subscriptions are $5 each*

Luxe Interiors + Design Magazine • Gift a 1-year subscription to clients

for only $10 (6 issues)**

*While supplies last**Maximum of 25 per agent per yearAvailable for USA & Canada addresses only; Price in USD

LuxeTrends®

• Monthly e-newsletter featuring latest in design, décor, destinations, etc.

• Co-branded• Customizable with a note

from you to the client• No limit, included in program

Anne Colvin’s Profile

Anne Colvin123 Main St.Chicago, IL 60601

Available in Program InformationShare at luxuryportfolio.com/whitepaper

Whitepaper: Share your knowledge

How to Learn More

support.luxuryportfolio.com• Where can I find the LPI logo files?• How do I order a presentation box?• Where can I view the Media Kit?• How do I send a magazine gift

subscription?• Can I add a co-listing agent to my

LuxeIntroduction letter?

Upcoming Training WebinarsProving your Global Reach with LuxeAnalyticsThursday, July 9, 2020 beginning at 3 PM Central Time

Using Luxury Portfolio to Increase your Price Point Tuesday, July 21, 2020 beginning at 3 PM Central Time

Maximizing your Listing’s Exposure with Luxury Portfolio Tuesday, August 4, 2020 beginning at 3 PM Central Time

*TIME ZONES: 1:00 p.m. Pacific | 2:00 p.m. Mountain | 3:00 p.m. Central | 4:00 p.m. Eastern

Questions?• Type them into the question field now!

• Contact your company’s marketing department or Luxury Portfolio program administrator.

• Check out the LuxeSupport FAQ section of LuxeXchange.

• Or email support@luxuryportfolio.com with listing-specific or technical questions.

Thank you!