Post on 23-Feb-2023
1
Business Presentation for Imaging Solutions Businesses
Mar. 22, 2018
FUJIFILM Holdings Corporation
FORWARD-LOOKING STATEMENTSForward-looking statements, such as those relating to earnings forecasts and other projections contained in this material, are management’s current assumptions and beliefs based on currently available information. Such forward-looking statements are subject to a number of risks, uncertainties, and other factors. Accordingly, actual results may differ materially from those projected due to various factors.
2
Positioning of Imaging Solutions
Producing New Value
7
391.6374.9
346.0373.6
360.3 352.9 341.8
380.0
-3.3%-2.2%
-0.2%
1.0%
5.6%
9.1%
10.8%
14%
-12.9
3.6
36.8 54.032.020.3
-0.8-8.4
8
Changes in the Imaging Solutions Business
Large improvements in profitability across the Imaging Solutions business as a whole
(Billions of yen)
Revenue Operation income
Operation income margin
(forecast)FY2015/3 FY2016/3 FY2017/3 FY2018/3FY2014/3FY2013/3FY2012/3FY2011/3
9
Imaging Solutions Medium-Term Management Plan “VISION2016”
10
Instant Camera
Printing Digital Camera Lens
Expand the Instant Photo System Business Globally
11
Instant Camera Printing Digital
Camera Lens
Expand the Instant Photo System Business Globally
12
Expand the Printing Business
Instant Camera Printing Digital
Camera Lens
13
Instant Cmaera Printing Digital
Camera Lens
Fujifilm shipment basis in Japan, North America and Europe
Expand the Printing Business
Fujifilm shipment basis in Japan, North America and Europe
億円
140
120
100
80
60
40
20
0
14
Digital Cameras : Focusing on High-end models
Reading future market needs to focus on high-end models, achieving a recovery in sales revenue and
profitability
Reduced market for low-priced cameras
→ Focus on high-end models
Spread of smartphones
Instant Camera Printing Digital
Camera Lens
Sales trend of digital cameras(Billions of yen)
(forecast)FY2015/3 FY2016/3 FY2017/3 FY2018/3FY2014/3FY2013/3FY2012/3FY2011/3FY2010/3
億円
15
Optical Devices : Expanding the Business in High-value-added Growth Areas
Reduction in the market for low-priced camera modules for
smart phones→ Expand business in high-value-added growth areas
Improving profitability by focusing on lenses for various industrial applications where high-quality optical technology is required such as broadcasting, cinematography and security
Instant Camera Printing Digital
Camera Lens
80
70
60
50
40
30
20
0
10
(forecast)FY2015/3 FY2016/3 FY2017/3 FY2018/3FY2014/3FY2013/3FY2012/3FY2011/3FY2010/3
(Billions of yen)Sales trend of optical devices
16
Medium-Term Management Plan “VISION2019”
Chapter
1
Contents
Photo Imaging Business Overview
Expand the Instant Photo System Business
Expand the Printing Business
Chapter
2
Chapter
3
19
20Photo Imaging Business Overview Expand the Instant Photo System Business Expand the Printing Business
Chapter
1 Photo Imaging Business Overview
21
Product revenue ratios
Photo Imaging Business Overview
2,157
2,4062,499
2,356
0
500
1,000
1,500
2,000
2,500
2013実績 2014実績 2015実績 2016実績 2017(予) 2018中期計画 2018(予)
22
Aiming to maintain 5% annual growth in sales and strong operating profit ratio
Revenue trend
Instant Photo System
Printing Business/Business Products
Photographing Materials
Mid-term plan brought forward by one year
(Billions of yen)
Photo Imaging Business Overview
250
200
150
100
50
215.7
240.6 249.9235.6
(forecast)FY2015/3 FY2016/3 FY2017/3 FY2018/3FY2014/3
(forecast)FY2019/3FY2019/3
Med-term plan
Expanded business opportunities
77.5% of people in Japan now own a smartphone,with 2.6 billion smartphone owners worldwide
Ownership rates for smartphones and tablets in Japan
smartphones
tablets
23
Photo Imaging Business Overview
FY2015/3 FY2016/3 FY2017/3 FY2018/3FY2014/3FY2013/3FY2012/3FY2011/3
(Japan) June 2017 Hakuhodo DY Survey(Global) e-marketer projections
0
10
20
30
40
50
60
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Expanded business opportunities
Research by Fujifilm: estimated based on “Photo life” survey data
Number of shots taken in Japan
SmartphoneCompact digital camera
Digital/mirrorless SLRFilm camera
24
(year)
Spread of smartphones has led to an increasing number of photographs takenreaching 1 trillion shots worldwide
Photo Imaging Business Overview
( 1 billion shots)
Shift in the value and positioning of photographic images
Facebook/Instagram user numbers:http://www.uniad.co.jp/260204Facebook is a registered trademark of Facebook, Inc.Instagram is a registered trademark of Instagram 25
Photo Imaging Business Overview
26Expand the Instant Photo System
BusinessPhoto Imaging Business Overview Expand the Printing Business
Chapter
2Expand the Instant Photo System Business
27
Expand the Instant Photo System Business
Instant photo system “instax”
The official name of the product is “instax,”being used around the world. In Japan it is known by its nickname “Cheki.”
28
About instant photo system “instax”
Expand the Instant Photo System Business
29
Global sales are increasing steadily
Expand the Instant Photo System Business
30
目標
Development of products that meet targets
Expand the Instant Photo System Business
31
Photographs have become a more familiar, integral part of our daily lives
Shift in the value and positioning of photographs
Expand the Instant Photo System Business
32
The spread of smart phones and SNS and perceptions of “instax”
Expand the Instant Photo System Business
Commercialization of productsdesigned to take advantage of the spread of smartphones
and wider use of social media33
The spread of smart phones and SNS and product development of “instax”
Expand the Instant Photo System Business
34
New products launched in fiscal year 2017
Designed for millennials with artistic sensitivity and desire to express themselvesResponding to the popularity of the square format on SNS and other platforms
New format “square format”
Expand the Instant Photo System Business
35
New products launched in fiscal year 2017
New format “square format”
Image from a smartphone can also be printed on square format “instax” film Highly artistic square format
supports smartphone user’s self-expression
Expand the Instant Photo System Business
36
New products launched in fiscal year 2017
New “instax SQUARE” format
Expand the Instant Photo System Business
37
New products launched in fiscal year 2017
New “instax” proposal for smartphone users
Developed game-like smartphone applicationsScheduled for global launch
Expand the Instant Photo System Business
38
1.Development of products that meet targets
Collaborative product development
Raising the profile of “instax” and widening the customer base through collaborations with popular characters in Japan and overseas
Expand the Instant Photo System Business
39
1.Development of products that meet targets
A diverse range of design films
Development of highly artistic film targetingusers with high sensitivity to fashion and art
Expand the Instant Photo System Business
40
1.Development of products that meet targets
Wide variety of film lineup
Colorful designs and collaborations with popular charactersa diverse range of films are launched for sale
Expand the Instant Photo System Business
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2.Global development
Expand the Instant Photo System Business
instaxearly adopting
regions
instaxgrowth regions
42
low
high
instaxemerging regions
2.Global development
“instax” market situation by region
“instax” ownership rates
Expand the Instant Photo System Business
low
43
2.Global development
“instax” market situation by region
“instax” ownership rates
high
Expand the Instant Photo System Business
instaxearly adopting
regions
instaxgrowth regions
instaxemerging regions
Penetration of various product lineupValue spread by actual users’ experience
Increase base of “instax” fans
Awareness of the instaxbrand and basic concepts
Expansion of purchase channel
2.Global development
“instax” market situation by region
“instax” ownership rates
low
high
44
Expand the Instant Photo System Business
instaxearly adopting
regions
instaxgrowth regions
instaxemerging regions
45
2.Global development
“instax” market situation by region
“instax” ownership rates
low
high
instaxearly adopting regions
instaxgrowth regions
instaxemerging regions
Expand the Instant Photo System Business
instaxearly adopting
regions
instaxgrowth regions
instaxemerging regions
46
2.Global development In-store promotions
U. K. Japan
“instax” in early-adopting regions
OceaniaCanada
Expand the Instant Photo System Business
47
2.Global development In-store promotions
GermanyU.S.A.
“instax” in growth regions
Expand the Instant Photo System Business
48
China Mexico
“instax” in emerging regions
ThailandMalaysia
2.Global development In-store promotions
Expand the Instant Photo System Business
49
2.Global development Utilizing the Internet and SNS
Based on real examples from usersthe value provided by instax is spreading globally
Expand the Instant Photo System Business
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3.Concept for future development
Fujifilm continues to develop products that generate new value
Expand the Instant Photo System Business
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3.Concept for future development
Expand the Instant Photo System Business
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3.Concept for future development
Expanding the range of use and enjoyment
Expand the Instant Photo System Business
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“instax mini” “instax SQUARE”
“instax WIDE”
3.Concept for future development
Use of diverse print formats
Expanding the range of self-expression
Expand the Instant Photo System Business
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3.Concept for future development
Provide products that give users a more “real” texture, promoting the further expansion of the service
Expand the Instant Photo System Business
55Expand the Printing BusinessPhoto Imaging Business Overview Expand the Instant Photo System Business
Expand the Printing BusinessChapter
3
56
Product revenue ratios
Expand the Printing Business
Printing Business Overview
57The names of each company listed are trademarks or registered trademarks.
The industry’s only total solution provider
Expand the Printing Business
Expanded business opportunities
58
9.8%16.5%
31.0%
45.0%
59.1%
69.2% 70.7%77.5%
0.0%7.4%
11.6%16.2%
20.9%27.5%
38.8% 41.0%
0%
20%
40%
60%
80%
100%
2010 2011 2012 2013 2014 2015 2016 20170
20
40
60
2010 2011 2012 2013 2014 2015 2016 2017 2018
Ownership rates of smartphones and tablets in Japan Number of images taken in Japan
Consumers are taking an increasing number of photographs due to the spread of smartphones
This creates larger printing business opportunities
Fujifilm research: Estimated from “Photo life” survey data
smartphones
compact digitalcameras
digital/mirrorless SLR
film cameras
smartphonestablets
( 1 billion shots)
(Japan) June 2017 Hakuhodo DY Survey(Global) e-marketer projections
Expand the Printing Business
Expand the Printing Business
81% of users want to print images, and the number of images they want to print is growing.In addition to conventional usages, users now use their prints in various new ways including
gifts, displays, and albums.
402 447
569
641
133 144 171
254
0
100
200
300
400
500
600
700
2014 2015 2016 2017
Expanded business opportunities
59
Average number of photographs saved on smartphoneAverage number of photographs users want to print
Average number of photographs saved on smartphoneAverage number of photographs users want to print
(year)
(photos)
Fujifilm research
Timing/objectives/application of image printing
81.0% of users have photographs they
wouldlike to print
The average number of photographs users would like to
print is 254
Research by Japan Photo Imaging AssociationxMMD Research Institute
1.7%
2.2%
12.9%
18.7%
26.1%
26.5%
36.4%
37.1%
67.1%
0.0% 25.0% 50.0% 75.0%
Other
To submit to photo contests
To make New Year’s cards
To keep a real non-digital photograph(for records / storage)
To create an album
To decorate the room
To give as a present
To organize and sort photographs
To keep memories in a tangible form
s
6,285 6,485 6,675 6,827
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
FY2017 FY2018 FY2019 FY2020
Wall Décor
カード/カレンダー
フォトブック
Mil USD
Expanded business opportunities
Expand the Printing Business
The market for value-added prints such as Photo book and WALL DECOR as larger numbers of people make more use of new print
applications 60
Total worldwide market for value-added prints
(Source)InfoTrends + Fujifilm projections
(fiscal year)
WALL DECOR
(Million USD)
Card / calendarPhotobook
Expanded business opportunities
Expand the Printing Business
61
Harnessing the increased use of print services and spread of smartphones as a business opportunity toexpand value added print services
Based on the concept of “more photographs in your life to enrich your life,” Fujifilm proposes value-added print products and services to cope with the
expanded demand for using prints in an increasing number of ways
Expand the Printing Business1. Development of value-added print services
62
Expand the Printing Business
63
Make albums easily through automatic photo selectionThis innovative service has been available since 2013.
It allows users to lay out an album in as little as five minutes
Expand the Printing Business
Many smartphone photographs capturing various persons can be brought together in a single cute layout: This print service is particularly popular among
girls and women in their teens and 20s64
Expand the Printing Business
65
The WALL DECOR print service isideal for those who want to use photographs as part of their home’s stylish
interior design
Expand the Printing Business
66
These photo books have been well received, with users providing comments such as“it looks stylish like a magazine” and “I can express myself artistically”
A new design is to be released in June 2018.
Expand the Printing Business1. Development of value-added print services
67
Added value print services are growing steadily, capturing new demand.Fujifilm will continue to offer attractive added value print products and
services, driving further growth of the market.
Expand the Printing Business
402 447
569 641
133 144 171
254
0
150
300
450
600
750
2014 2015 2016 2017
2.Expand smartphone based print infrastructure
68
Average number of photographs saved on smartphoneAverage number of photographs users want to print
(photos)
Timing/objectives/application of image printing
In addition to the increase in the number ofphotographs taken on smartphones
smartphones are increasingly being used as a portal for online shopping
0
25
50
75
2006 2008 2010 2012 2014 2016
20代30代40代50代60代
Research from the Hakuhodo Institute of Live and Living, the Biennial Survey of the Japanese people
(%)Average number of photographs saved on smartphone
Average number of photographs users want to print
81.0% of users have photographs they would
like to print
The average number of photographs users would like to print is 254
Fujifilm research
20s30s40s50s60s
2.Expand smartphone based print infrastructure
Expand the Printing Business
In addition to existing print infrastructure (such as stores and PCs), Fujifilm is focusing on the expansion of infrastructure and development
of solutions for smartphones69
Expand the Printing Business
70
The same products and services can be ordered from a store, a PC or a smartphone
Fujifilm plans to expand the range of EC functionality that leverages digital marketing
Available for smartphone since 2016Users can order a diverse range of value-added print products and services from their smartphone
2.Expand smartphone based print infrastructure
Fujifilm Online Print Services
Expand the Printing Business
71
Ongoing development of unique, appealing applicationsExpand infrastructure that allows simple ordering of a diverse range of print
products and services
Expand the Printing Business2.Expand smartphone based print infrastructure
72
Fujifilm is looking to engage in further tie-ups with other companiesPreparing print infrastructure that allows prints to be ordered at
anytime and anywhereThe names of each company listed are trademarks or registered trademarks.
Expand the Printing Business3.Expand promotions and customer touch points
73
“Intangible value proposal” Promotion for communicating customer feedback and photo usage ideas
Powerful communication on the strength and value of images
One of Japan's largest participatory photo exhibitions, bringing together those who enjoy looking at photos with those who took them
From 2017, the exhibition will feature 50,000 people's photos
Expand the Printing Business3.Expand promotions and customer touch points
74
From FY2017 onwards, Fujifilm will be organizing participatory photo exhibitions that people from overseas can also join
The expansion to include overseas participation will take place through venues such as “Photokina,” the industry's largest exhibition
"Photo Is"A photo exhibition of 50,000 people
Expand the Printing Business
From Fujifilm's directly-operated store
Wonder Photo Shop opened in Harajuku, Tokyo in February, 2014, as a forum for communication with customers in the "smartphone generation".
3.Expand promotions and customer touch points
75
Developing new products and services from communication with customersCreating demand for new print services through our directly-operated store
It's more fun to display your photos!
Expand the Printing Business3.Expand promotions and customer touch points
76
Wonder Photo Shop, stores operated by Fujifilm,now operate in 25*countries around the world, introducing people
around the world to new ways of enjoying photographs*As of February 2018: the total includes concept shots
Expand the Printing Business3.Expand promotions and customer touch points
77
Collaborations with major retailersRevamping the image of photo shops around the world
The names of each company listed are trademarks or registered trademarks.
Expand the Printing Business
78
As the Industry's Only Total Solution Provider,Fujifilm is proposing new ways of enjoying photographs and developing infrastructure that will allow users to print photographs anytime,
anywhere, while also expanding the printing business.
Business Presentation for Digital Camera Business
Mar. 22, 2018
Optical Device & Electronic Imaging ProductsSales Ratios
By fusing our world-leading optical device technology with digital image processing technology that
achieves the highest quality,
Fujifilm develops, produces and sells imaging equipment that provides an emotional impact,
reliability and convenience, responding speedily, acting innovatively, and continually evolving,
polishing the Fujinon and Fujifilm brands, to continue providing customers with superior products and
services.
By fusing our world-leading optical device technology with digital image processing technology that
achieves the highest quality,
Fujifilm develops, produces and sells imaging equipment that provides an emotional impact,
reliability and convenience, responding speedily, acting innovatively, and continually evolving,
polishing the Fujinon and Fujifilm brands, to continue providing customers with superior products and
services.
Received Emmy Award from The Academy of Television Arts & Sciences
World leader in magnification; 4K lens for broadcast applications with × 107 zoom
World-Leading Optical Device Technology
By fusing our world-leading optical device technology with digital image processing technology that
achieves the highest quality,
Fujifilm develops, produces and sells imaging equipment that provides an emotional impact,
reliability and convenience, responding speedily, acting innovatively, and continually evolving,
polishing the Fujinon and Fujifilm brands, to continue providing customers with superior products and
services.
Image Processing Technology of the Highest Quality
By fusing our world-leading optical device technology with digital image processing technology that
achieves the highest quality,
Fujifilm develops, produces and sells imaging equipment that provides an emotional impact,
reliability and convenience, responding speedily, acting innovatively, and continually evolving,
polishing the Fujinon and Fujifilm brands, to continue providing customers with superior products and
services.
Number of New Products Developed by Companies(number of products in the exchangeable lens camera market over the
past four years and share%)
Fujifilm, 10, 18%
Sony, 9, 17%
Canon, 19, 35%
Nikon, 10, 19%
Olympus, 6, 11%
Fujifilm, 21, 24%
Sony, 20 , 22%
Canon, 16, 18%
Nikon, 20, 22%
Olympus, 12, 13%
Interchangeable lensesInterchangeable lens Camera
Digital Camera Market Trends
Overall Digital Camera Demand (CIPA Shipments)
0.0
20.0
40.0
60.0
80.0
100.0
120.0
140.0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
交換式 コンパクト
(Million Units)
Interchangeable lens camera
Compact digital camera
iPhone 4 (June, 2010)
5 million pixels, LED flash
デジタルカメラ総需トレンドCIPA工業会出荷
0.0
20.0
40.0
60.0
80.0
100.0
120.0
140.0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
交換式 コンパクト
Trend of Overall Digital Camera Demand (CIPA Shipments)
Interchangeable lens camera
Compact digital camera
(Million Units)
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
2012 2013 2014 2015 2016 2017 2018 1-2月
ミラーレス 一眼レフ ミラーレス比率
交換式カメラ・ミラーレス比率CIPA工業会出荷
800
700
600
500
400
300
200
100
January, February
10
Mirrorlesscamera
SLR cameras
Mirrorless camera ratio
Interchangeable lens Camera / Mirrorless Camera Ratios (CIPA Shipments)(Billions of yen)
ミラーレス・当社シェアCIPA工業会出荷
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
0
500
1,000
1,500
2,000
2,500
2012 2013 2014 2015 2016 2017 2018 1-2月
ミラーレス総需 当社シェア
250
200
150
100
50
Mirrorless Camera / Fujifilm Market Share (CIPA Shipments)
(Billions of yen)
Overall Mirrorlesscamera demand
Fujifilm market share
January, February
10
Manufacturers (Camera/Imaging Division)FY 2017 1Q-3Q Sales Revenue (YoY)
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Fujifilm Canon Nikon Sony Olympus
Why sales of Fujifilm's MirrorlessCameras are increasing
Evolution of digital devices&
Differentiation by analog / responsive performance
Moving Away from Compact Digital Cameras, Selecting and Focusing on High-end Models
Mirror Less
Less is More
Less is More
Compact, lightweight cameras applicable in various scenes without overwhelming the subject
High image quality unaffected by shock from the mirror
Precise focus control directly adjusted by the image sensor
High performance, compact lightweight lenses through short flange back and back focus
Electronic viewfinder allowing prior image check before shooting, and displaying the subject brightly even in dark environments
Quiet shutter without mirror shock, maintaining the relationship with the subject
Reduced image failure rate due to various image recognition technologies to reduce failure such as face detection autofocus and automatic scene detection mode
デバイスの進化
Evolution of Devices
Evolution of Speed and Maneuverability
2012
X-E1
Startup time Sec 1.00
EVF display lag Sec 0.05
AF (focusing speed) Sec 0.10
AF (moving subject) focusing rate
% 100
AF method Single
AF number of points points 49
Burst shot speed fps 5.6
Burst shot number pcs 19
Black out (at 3fps) ms No Live View
Movie performance fps HD24p
2015
X-E2S
0.92
0.005
0.06
167
AF-Zone
49
7.0
32
260ms
HD60p
2017
X-E3
0.40
0.005
0.05
233
New Tracking
325
8.0
100
130ms
4K30p
Examples of Functionality EvolutionEVF Black Out
Example of Functionality EvolutionAF Speed
0.05 seconds0.05 seconds
Digital Camera Business Sales Performance
0
200
400
600
800
1,000
1,200
1,400
2009 2010 2011 2012 2013 2014 2015 2016 2017
Xシリーズ コンパクトLaunch of X100
Entry into mirrorless camera market with X-Pro1
X-T1 became a hit mirrorless camera
Number of interchangeable lenses
exceeded 10
Launch of double flagship models, X-
Pro2, X-T2Launch of GFX
140
120
100
80
60
40
20
(Billions of yen)
X series Compact digital camera
Shipment of Fujifilm Interchangeable Lenses
0
50
100
150
200
250
300
350
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
2012年 2013年 2014年 2015年 2016年 2017年
出荷数量 出荷金額Shipment quantity Shipment amount
億円本数
2012 2013 2014 2015 2016 2017
Future Growth Strategies
Invest and strengthen all areas : development, production, brand marketing, and services
Development: Development of attractive lens products by Fujifilm's proprietary device technology (sensors, processors) and 4K/8K lens technology
Production: Strengthen interchangeable lens capacities (e.g. expansion of the floor area of the Yamato Plant) and improve productivity (e.g. increased use of automated production)
Marketing: Promoting the use of direct marketing (e.g: within the new Fujifilm Imaging Plaza in Marunouchi)
Services: FPS (Fujifilm Professional Service) etc.
Preparing for the 2020 Tokyo Olympics
Keep Innovating with Passion for Photography.