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Programme Objectives

• Offer long-term support to the under-resourced youth to unleash their potential through providing them with 5 – 7 years of sports training

• Help the youth develop a positive outlook on life and embrace challenges with an indomitable spirit

• Improve the social mobility of the under-resourced youth • Discover new sports talents to represent Hong Kong

New World Springboard Founded by Dr Adrian Cheng Executive Vice-chairman and General Manager New World Development

New World Swimming Academy

• Supported by Hong Kong Amateur Swimming Association

• Launched in 2012

• Implementing in different districts

Sham Shui Po (Fresh Fish Traders School, Society for Community Organisation, The

Boys’ and Girls Clubs Association, Tung Wah Groups of Hospitals, SSP Kaifong Welfare Association Primary School)

Tung Chung (The Neighborhood Advice-Action Council)

Tuen Mun (Tung Wah Groups of Hospitals)

Kwun Tong (Christian Action)

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New World Basketball League

• Supported by Hong Kong Basketball Association

• Launched in 2013

• Implementing in different districts

Kwai Tsing (Hong Kong Playground Association)

Kwun Tong (Federation of Parent Teacher Association in Kwun Tong District)

Sham Shui Po (Society for Community Organisation)

Tin Shui Wai (St. James Settlement)

Tsuen Wan (Salvation Army)

Tung Chung (The Neighborhood Advice-Action Council)

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• Supported by Hong Kong Golf & Tennis Academy Charity Foundation

• Launched in 2015

• Implementing in Sai Kung & Tseung Kwan O - Sai Kung - -

- Sai Kung District Community Centre

- Sai Kung Central Lee Siu Yum Memorial School

New World Springboard Golf & Tennis Programme

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Sharing by Successful Athletes • Luo Xuejuan – Olympic Gold Medalist • Jeremy Lin – NBA player • So Wah Wai – Paralympic Gold Medalist

Diversified Activities to widen students’ horizon - Highlights

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Summer trip to Beijing to visit to Jeremy Lin’s Training Camp • Chit-chat and close interaction with Jeremy Lin • Visit to famous scenic spots in Beijing

Diversified Activities to widen students’ horizon - Highlights (cont’d)

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Learning and experiencing tour of the National Swimming Training Center in Beijing • Meet with Olympic swimmers • Attend special training conducted by national coach • Experience traditional local culture of Beijing

Diversified Activities to widen students’ horizon - Highlights (cont’d)

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Visit to New World Group’s Facilities and Mega Events • K11 Art Mall • The Green Atrium • New World Group Fun Day

Diversified Activities to widen students’ horizon - Highlights (cont’d)

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Objectives

• Supported by New World Group’s colleagues and their family members

• Encourage students not to give up easily • Foster students’ positive attitude towards difficulties and

challenges • Enlarge social circles of the students • Implementing at Tung Chung

One-on-one mentorship scheme

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Parents Club Objectives

• Assist parents to instill a positive attitude into their children and encourage them to embrace challenges with perseverance

• Promote positive parenting concept and effective teaching skills • Build ties between members and encourage them to learn from

and support each other • Activities include parental talks, parent-child activities, cooking

workshop and movie appreciation

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Community Ambassador Programme

Objectives

• Realise the vision of New World Group of building a cohesive community

• Cultivate a sense of social contribution among our students • Enhance interaction between mentors and mentees through

volunteering services

• Swimming • Diversified activities to support the programme

Basketball

• One-on-one Mentorship Scheme • Parents Club

• Community Ambassador Programme • Golf & Tennis

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2014

2015

2013

New World Springboard Programme Development

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New World Springboard (2012-2015) Social Impact Assessment (SIA)

• The assessment was conducted by the

Centre for Social Impact

• The assessment framework was co-developed by HKU and HKCSS

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Targets and Needs

• Under-resourced children and youth, with low social mobility

Intervention

• Professional sports training

• Activities to widen students’ horizon

• Mentorship programme

• Parents Club

• Community Ambassador Programme

Objectives of intervention

• Long term: Improve social mobility of the target group

• Short term: Create necessary conditions for achieving upward mobility

New World Springboard Programme

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SIA Framework

Levels Dimensions Indicators

Children and Youth Participants

Individual To assess how a social intervention causes changes to the directly involved individuals

1. Self-awareness and self-esteem • Self-esteem • Resilience 2. Quality of life • Physical health and relationship with parents • Opportunity for those with potentials in

swimming/basketball to develop their specialty

• Social exposure opportunity

Community To assess how the programme could cause changes on interpersonal level, and individual’s interaction with the society

1. Involvement in social network • Social network

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SIA Framework (Cont’d)

Levels Dimensions Indicators

Parents

Individual To assess how a social intervention causes changes to the directly involved individuals

1. Quality of life • Skills acquisition in nurturing children • Relationship with children

Community To assess how the programme could cause changes on interpersonal level, and individual’s interaction with the society

1. Involvement in social network • Social network

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SIA Framework (Cont’d)

Levels Dimensions Indicators

Mentors

Community To assess how the programme could cause changes on interpersonal level, and individual’s interaction with the society

1. Empowerment in social capacity building • Encourage mentees to bring their talents

and potentials into full play • Nurturing of mentees who are assets of the

society

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SIA Framework (Cont’d)

Levels Dimensions Indicators

Programme’s responsible staff in New World Group

Organization To assess the effectiveness of the intervention in terms of intervention design and execution, and the subsequent changes that may cause to the executing entity as a whole

1. Sustainability of the programme • Insights for improvement in programme

design 2. Skills improvement • Acquisition of skills in working with NGOs

and sport associations

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SIA Methodology • Design

– Mixed approach (Quantitative and Qualitative)

– One-shot questionnaires and interviews

Target Tool No. of respondents

Data Collection

Children and youths participants

Questionnaire

153 •Distributed questionnaire on the day of kick-off ceremony in Oct 2015 and follow up by participating NGOs from Oct to Dec 2015 for distributing questionnaire to those did not attend the ceremony •Response rate: 52.4%

Focus group interview

14 •6 groups of interview •Interview time: Feb 2016

Participants’ parents

Questionnaire 111 •Distributed questionnaire on the day of kick-off ceremony in Oct 2015 and follow up by participating NGOs from Oct to Dec 2015 for distributing questionnaire to those did not attend the ceremony •Response rate: 38.0%

Participants’ mentors

Individual/ Focus group interview

6 •2 individual interviews and1 focus group interview •Interview time: April 2016

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SIA Methodology (Cont’d) • Design

– Mixed approach (Quantitative and Qualitative)

– One-shot questionnaires and interviews

Target Tool No. of respondents

Data Collection

Programme’s responsible staff in New World Group

Service statistics form

1 •Statistics form was distributed by email •Fill in by the staff who involved most in the programme •Data collection time: May 2016

Focus group interview

2 •1 group of interview •Interview time: March 2016

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Limitation

• Changes in participants over the period when they have been joining the programme could not be captured, due to: • The programme is with 3-year history before this assessment

• Retrospective approach is not much possible, as participants are too young in age to be able to trace their changes with a reasonable level of reliability

• No temporal baseline could be set, as there are new-comers every year and no annual assessment is being conducted

• Instead of going backward in time, this assessment focuses on identifying variables for explaining how changes may be possible

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Create necessary conditions for achieving upward mobility

Positive Self

Image

68% of the participants have high levels of self-

esteem

Good Health

76% of the participants are of standard level of weight to height ratio +

61% of them did not take sick leave in last

academic year = full school attendance and

cut in medical expenses

Social Network Built and Developed

Social networks of the participants have been

expanded, and they made 4.2 new friends in

average

Rapport are established to facilitate mentors to

motivate mentees (participants) to bring talents and potentials

into full play*

Widened Horizon

Life aspiration of the children enriched, as

87% of the participants indicate the activities

provided in the programme would not be organized by their

schools

*Data comes from qualitative interviews

New World Springboard (2012-2015) Highlights of Social Impact Assessment (SIA)

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Children and youth in vulnerable families are nurtured in the aspect of sport, with positive changes of personal qualities favourable to their development

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>80% of participants may not join any paid sport training if there is NO New World Springboard

Saved living cost: HKD1,169,603

Majority of participants has good physical health = have full school attendance and cut in medical expenses

Participants in general have high levels of self-esteem and resilience

More interactions with family members

New World Springboard (2012-2015) Highlights of Social Impact Assessment (SIA)

Positive impact at community level is also captured with evidence

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Social networks of the participating children, youth and parents are expanded

Average number of new friends made by the

participants: 11

Average number of new friends made by the

participants: 4.2

Mutual help network found among the students for their study

Life aspiration of the children enriched with widened horizon

Rapport established to facilitate mentors to motivate mentees to bring talents and potentials into full play

New World Springboard (2012-2015) Highlights of Social Impact Assessment (SIA)

Positive impact to the organizer

Understand the role of the partners for programme development

Trust build to the children and youth from vulnerable families

Foster competences in planning activities and programme in responding to the needs of the targeted beneficiaries

Potential in creating more social impact with further engagement with the mentors and mentees

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New World Springboard (2012-2015) Highlights of Social Impact Assessment (SIA)

Potentials to create more social impact

• It is found that the majority of parents are having moderate parental confidence. Given that parent is one of the beneficiaries in the programme, though not as direct as that of children and youth, the organizer still has room for creating more impact on this targeted group.

• It is good that the programme tries to engage staff of New World Group as mentors to provide life coaching for participants, but the level of their engagement is still shallow, resulting in limited impact on some participants.

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Measures for further consideration

• Debriefings for participants on what is and how to deal with the result of competitions / adaptation to the advanced class – Since the trainings and competitions are competitive in nature, participants have the

needs to learn more about how to see “winning” and accept “losing”. Some briefing and/or debriefing sessions could be arranged to help participants prepare themselves for or deal with winning and losing.

• Empower parents for nurturing their children

– As parents are important in children’s development, more activities could be arranged to improve parents’ parenting skills and confidence.

• Release staff ‘s capability on programme development

– Given the current arrangement, the responsible staff are highly occupied by administrative work. Indeed, some data management could be done by partnering NGOs with agreement. With more time, the staff can concentrate on designing the programme which will undoubtedly be beneficial to beneficiaries.

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Enhancement with recommendations from SIA

• Teens Club

2016

2015

• Hiring retired Hong Kong elite swimmer to enhance the programme • Formation of New World Springboard Basketball League

2017

• Swimming • Diversified activities to support the programme

Basketball

• One-on-one Mentorship Scheme • Parents Club

• Community Ambassador Programme • Golf & Tennis

• Expansion of One-on-One Mentorship Scheme to one more district

2012

2014

2013

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Expansion of One-on-One Mentorship Scheme to Kwai Tsing • For students of basketball training in Kwai Tsing • Life coaching provided by designated mentors

Enhancement with recommendations from SIA (cont’d)

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Widening Students’ Horizon - Swimming Camp at Hong Kong Sports Institute (HKSI) • Exceptional access to and accommodation at HKSI during a 3-day camp • Attend intensive trainings conducted by coaches of Hong Kong Swimming Team • Deploy under-water photo-taking device to analyse individual students’

swimming styles

Enhancement with recommendations from SIA (cont’d)

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Enhancement with recommendations from SIA Formation of Teens Club • Prepare secondary school students of the programme for career

planning with better understanding of the business world • Equip them with different skills for their personal development

Success Cases

Swimming, Tung Chung – Suffered from asthma and had to use inhaler every night since he was infant

– Has significantly improved his health condition after joining New World Swimming Academy

– Has completely recovered from his illness

– Academic performance has also been significantly improved

Swimming, Tung Chung – Joined in 2013 and is a high flyer in the programme with great achievements

– Invited to study Form 2 at DBS in 2016 due to outstanding results in

swimming competitions

– Joined Hong Kong Swimming Team Regional Training Squad in October 2016

Swimming, Sham Shui Po – Joined in 2012, another high flyer in the programme with great achievements from

continuous training

– Joined the Hong Kong Swimming Team Open Water Training Squad in December 2016

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Success Cases Basketball, Kwai Tsing

– Low self-esteem and weak in social interaction before

– Realise his talent in basketball through trainings

– Significant enhancement of self-confidence is seen

– Parent-child relationship has also been improved with the programme’s diversified activities organised

Basketball, Kwun Tong – “Special Education Need” Student

– The basketball training of the programme has helped improve his communication skills and personal relationship with others

– Improvement in academic performance is seen

Tennis, Sai Kung – Born in the US and followed his parents return to Hong Kong a few years ago

– Encountered difficulties in adapting to the life in Hong Kong due to cultural difference and language barriers resulting in depression

– Tennis training enabled him to make new friends with same hobby and enlarged his social network

– His depression has been recovered and no more medication is required

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Achievements & Recognitions 2014

• Gold Award - The 5th HK Outstanding Corporate Citizenship Award (Enterprise Category ) 第五屆香港傑出企業公民獎 －企業組別

• Gold Award - The 2nd HK Public Relations Awards 2016 (Corporate Social Responsibility Category) 第二屆香港公共關係獎 －企業社會責任類別

• Silver Awards - The 11th China Golden Awards fir Excellence in Public Relations (Corporate Social Responsibility Category) 第十一屆中國最佳公共關係案例大賽 －企業社會責任類別

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2015

• Most Sustainable Award 最具潛力獎

Social Capital Corporate Volunteer Award 社會資本企業義工大獎

- Community Investment and Inclusion Fund (CIIF)

• Asia Responsible Entrepreneurship Awards - Enterprise Asia

2016 • Bronze Award - The 5th HK Outstanding Corporate Citizenship Award (Volunteer)

第五屆企業公民獎－義工組

Achievements & Recognitions

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2017 • 6th China Charity Festival Responsible Brand Award 第六屆中國公益節年度責任品牌獎

– China Charity Festival Committee

Achievements & Recognitions

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Website：

www.nwspringboard.com.hk Facebook：

www.facebook.com/nwspringboard (New World Springboard)