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INTERNATIONAL JOURNAL OF MANAGEMENT(IJM)
Volume 6, Issue 5, May (2015) ISSN 0976-6502 (Print)
ISSN 0976-6510 (Online)
High Quality Refereed Peer Reviewed International Journal of
Management
CHIEF EDITOR
Prof. B. Arthi Gandhimathi
PRJ Publication, India E-mail: editor@iaeme.com, iaemedu@gmail.com
Publisher
Dr. S. BALASUBRAMANIAN
IAEME Publication
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individually or collectively for the views, data and technical details presented in the journal.
The whole responsibility vests with authors of the article/ manuscript
INTERNATIONAL JOURNAL OF MANAGEMENT(IJM)
ISSN 0976-6502 (Print) ISSN 0976-6510 (Online)
AIM AND SCOPE
International Journal of Management (IJM) is a peer-reviewed, Online and Print journal
published by IAEME Publication. IJM aims at providing an intellectual platform for high
quality research encompassing all the sub-domains of Management.
IJM is an international forum for research that advances the theory and practice of
management. The journal publishes original works with practical significance and academic
value. Authors are invited to submit theoretical or empirical papers in all aspects of
management. International Journal of Management (IJM) publishes research articles, case
studies and reviews within the whole field of Management Research, and it will continue to
provide information on the latest trends and developments in management subject..
JOURNAL DESCRIPTION
IJM is an international, refereed journal published with the aim to provide an online publishing
platform for the academia, management researchers, and management students to publish their
original works.
• Aim to link the research and practice in management
• Focus on the management and firm levels of analysis, rather than policy or sector issues
• Adopt an inter-disciplinary, multi-functional problem-oriented approach
• Integrates management of technological, organizational and market innovation.
RESEARCH ARTICLES
A research article is a regular article which aims to present new findings.
LETTERS TO THE EDITOR
A letter to the editor is a short article which aims to present new findings that require fast
publication procedures.
REVIEW ARTICLES
A review article is an article which aims to present comprehensively already existing findings.
SUBJECT AREA
Subject areas include, but are not limited to the following fields:
• Business, Management and Accounting
• Organizational Behaviour
• Rural Marketing
• International Business & Ethics
• Accounting and Finance Management
• Economics Policy
• Technology and Operations Management
• Management Information Syste.
EDITORIAL BOARD MEMBERS OF INTERNATIONAL JOURNAL OF
MANAGEMENT(IJM)
EDITORIAL BOARD
CHIEF EDITOR
Prof. B. Arthi Gandhimathi PRJ Publication, India
MANAGING EDITORS
Dr. S.Balasubramanian IAEME Publication, India
Dr. Pon Ramalingam Hindustan University, India
Dr. K. Abdus Samad Jamal Institute of Management, Trichy, India
Dr. K.K.Ramachandran GRD Institute of Management, India
Dr. J. Joseph Francis Karunya University, India
ASSOCIATE EDITORS
Dr. V. Antony Joe Raja Sri Muthukumaran Institute of Technology, India
Er. N. Tamil Selvan RVS College of Engineering & Technology,
Coimbatore, India
COPY EDITORS
Mr. K.Prasanth IAEME Publication, India
Mr. T.Nagarajan IAEME Publication, India
EDITORIAL BOARD
Dr. Georgios palaiologos Royal University for Women, Bahrain.
Dr. V. Raghu raman Senior faculty member- Ibra College of Technology-
Oman.
Dr. R. Ravikumar Tamilnadu Agricultural University,TamilNadu, India.
Dr. A.R.Krishnan SRM University, Tamilnadu,India.
Dr. Iosif cornel National Institute of Statistics, Romania.
Dr. Pratap Raghunath Desai Bharati Vidyapeeth University,Maharashtra.
Dr. Aikaterini koskina Keele University,UK.
Dr. Ashok G. Matani Govt. College of Engineering Amravati, India.
Dr. R.Wranton perez St.Joseph’s College of Engg.&Tech, TANZANIA.
Dr. A.K. Garg MIT, India.
Dr. Leandro torres di Fluminense Federal University, Brazil.
Dr. Hamid saremi Azad Islamic University of Iran-Quchan Branch,
Iran.
Dr. Nawab ali khan Salman Bin Abdulaziz University ,KSA.
Dr. Alka swami Govt. College of Engineering & Technology Bikaner
, India.
Dr. Shivakumar deene Central University of Karnataka, India.
Dr. N. Mahesh Dhanraj Baid Jain Institute of Management, India.
Dr. Christine palani Management Consultant, India.
Dr. K.S.Meenakshisundaram Dr.Bala V Balachandar Campus, Tamilnadu, India
Dr. Dr. Samson O. Fadiya Girne American University, North Cyprus
Dr. Wilson Udo Udofia University of Uyo, Nigeria
Dr. N. SHAIKMOHAMED Jamal Mohamed College(Autonomous) Tiruchirappalli, Tamilnadu, India
Dr. Manu Melwin Joy Ilahia College of Engineering and Technology, India
Dr. Subrata Chattopadhyay Future Institute of Engineering and Management,
India
Dr. Venkata Sai Srinivasa Rao Muramalla Prince Sattam Bin Abdulaziz University, Kingdom of Saudi Arabia
Dr. V. Sowdamini Pydah College of Engg&Technology,
Viskhapatnam, India
Dr. J. Khaja Sheriff University of Madras, Tamilnadu, India
Prof. Melnyk Alona Alekseevna Kyiv National University of Technologies and
Design, Ukraine
Dr. S.Senthil Kumar SRM Institute of Science and Technology, Tamilnadu, India
Dr. Achmad Kautsar Universitas Negeri Surabaya, Indonesia
Dr. M M Bagali Acharya Institute of Technology, India
Dr. Sapan Kumar Gupta Amity University, India
Dr. J.Rengamani AMET Business School AMET University, India
Dr. D.Rajasekar AMET Business School, AMET University, India
Dr. Stephen M. A. Muathe Kenyatta University, Nairobi, Kenya
Dr. TCHITCHOUA Jean University of Yaoundé 2-Soa, Cameroon
Dr. Miao-Shen Chen Nanhua University, Taiwan
Dr. Ralf Müller BI Norwegian Business School, Norway
Dr. Esmat Ara Shahjalal University of Science & Technology,
Sylhet, Bangladesh
Dr. Musaddag Elrayah King Faisal University, School of Business, Hofuf, Saudi Arabia
Dr. Rami A. Maher Isra University Amman, Jordan
Dr. Arkadiusz Mironko Indiana University East, United States
Dr. M. Selvam Alagappa University, India
Dr. Syaikhul Falah Cendrawasih University, Indonesia
Dr. R. Chroqui University Hassan the 1st, 26000 Settat, Morocco
Dr. Buchari Lapau Pekanbaru Hang Tuah Institute of Health, Riau
Province, Indonesia
Dr. Matthias Kammer Technical University of Munich, Germany
Dr. Anni Arnav Dayananda Sagar University, Karnataka, India
Dr. Dinh Tran Ngoc Huy International University of Japan - Banking
University HCM city Vietnam
Dr. K. Rakesh MVGR College of Engineering, Andhra Pradesh, India
Dr. K. Rajalakshmi Shri Shankarlal Sundarbai Shasun Jain College for Women, Chennai, India
Dr. Aluregowda PES College of Engineering, Karnataka, India
Prof. Iryna Bashynska Odessa National Polytechnic University, Odessa,
Ukraine
Dr. P. Venkaiah Babuu Eswar College of Engineering, Narasaraopet, Andhra Pradesh, India
Dr. Fahd Alduais Department of Accounting, National Institute of
administrative Sciences, Ibb, Yemen
Dr. Narcisa Roxana Moşteanu
Professor of Finance, Business Administration
Department, American University of Malta, Bormla,
Malta
Prof. Devi Prasad Misra Professor, Department of Business Management,
Fakir Mohan University, Odisha, India
Dr. P. Jagadeesan
Professor and Head, Department of Commerce
(General), School of Management Studies & Commerce, Vels Institute of Science, Technology &
Advanced Studies (VISTAS), Tamilnadu, India
Dr. Raghavendra GS Researcher, University of Mysore, Karnataka, India; Managing Director Geloof Industries Pvt Ltd,
Bangalore, India
Dr. Shankar Lingam. Macharla National Institute of Rural Development and Panchayati Raj (NIRDPR), Telangana, India
Dr. Priyanka Dave Academician, Researcher and, L & D Consultant,
USA
Prof. Ernest Ofori Asamoah Dean, School of Business, Regent University College of Science and Technology, Accra, Ghana
Er. Mithun Gaur PGDM (Marketing & IT), BIMM Pune, India.
Prof. Devi Prasad Misra
Head and Dean, Department of Business
Management, F.M. University, Vyasa Vihar Balasore, Odisha, India.
Prof. S. Umamaheswari Assistant Professor, School of management studies,
Sathyabama university, Chennai, India.
Dr. Arun Singhal Associate Professor, Bule Hora University, Bule Hora City, Ethiopia, Africa.
Dr. Virupaxi Bagodi Principal, Government Engineering College, Talakal,
India.
Dr. Anish K Ravi Chennai Business School , India
Dr. Fatema Nusrat Chowdhury
Assistant Professor, Department of Real Estate,
Faculty of Business and Entrepreneurship Daffodil
International University, Bangladesh
Dr. Yajnya Dutta Nayak Assistant Professor, P.G Department of Commerce,
Khallikote (Auto) College, Berhampur, Odisha, India
Dr. Dilnaz Muneeb Abu Dhabi University, United Arab Emirates
Dr. Trilok Kumar Jain
Professor and Dean, International School of Business
Management (ISBM) Suresh Gyan Vihar University Jaipur, India
Dr. Anamika Rawat Associate Professor, Department of Management
Studies, SRK University, Bhopal, India
Dr. Anita Walia Associate Professor, Center for Management Studies,
Jain Deemed to be University, Bangalore, India
REVIEWER BOARD
Dr.N.Shani Professor, Department of Business Administration,
Nehru arts and science college, Coimbatore, India
Dr.T. Manvel Raj Mohamed Sathak A.J.College of Engineering, India
Dr.Dhanuraj Management Consultant, India
Prof.Sanobar Anjum Prince Mohammad Bin Fahd University, Saudi Arabia
Dr.Deepika Ttiwari Sikkim Manipal Institute of Technology, India
Dr.Gajendra Naidu.J ATMA, India
Dr.S.Saiganesh Dayananda Sagar Business School, India
Dr.Bamrara.A HNB Garhwal University, India
Dr.Hari Sundar.G. Ram Sree Narayana Gurukulam College of Engineering,
India
Dr.Anshul Gangele Institute of Technology & Management, India
Dr.Davinder Sharma BCIPS, India
Prof.Srinivas K T CIMS - B School, India
Dr.B.Ravi Kumar Sree Vidyanikethan Engineering College, India
.Rajesh U Kanthe BVDU, India
Dr.Swaranjeet Arora Prestige Institute of Management and Research,
Indore, India
Dr.A.Selvaraj Gobi Arts and Science College,Tamilnadu, India
Dr.M.A.Lahori Anekant Institute of Management Studies, Baramati, Pune, India
Dr.V. Antony Joe Raja Prince Group of Companies, Chennai, India
Prof.Shraddha Chowdhary Kasturba Gandhi College for Women, Secunderabad,
India
Dr.Sivanesan R St.Jerome's College of Arts and Science,Tamilnadu, India
Prof.Shraddha Mayuresh Bhome Future Institute Of Engineering and Management and
Future Business School, India
Dr.V.Rama Devi Sikkim Central University, Sikkim, India
INTERNATIONAL JOURNAL OF MANAGEMENT(IJM)
Volume 6, Issue 5, May (2015) ISSN 0976-6502 (Print)
ISSN 0976-6510 (Online)
TABLE OF CONTENTS
S.NO ARTICLE ID TITLE OF THE PAPER AUTHORS NAME PAGES
1 10120150605001
EFFECT OF CUSTOMER RELATIONSHIP
MANAGEMENT ON CUSTOMER
SATISFACTION AND LOYALTY
Dr. E. B. KHEDKAR 1 - 7
2 10120150605002 CONSTRAINTS FACED BY WOMEN
ENTREPRENEURS
Ms. Meenakshi Dr. S.N.
Mahapatra 8 - 17
3 10120150605003 BASEL III AND ITS IMPLEMENTATION Dr. Manisha And Mrs.
Kaveri Hans 18 - 24
4 10120150605004
IMPACT OF HUMAN RESOURCE
MANAGEMENT IN THE NEW ERA OF
OUTSOURCING WITH REFERENCE TO AUTO
COMPONENT INDUSTRY
Dr.DATTATRY
RAMCHANDRA
MANE
25 - 36
5 10120150605005
A STUDY OF MALE CONSUMPTION PATTERN
OF COSMETIC PRODUCTS IN AURANGABAD
CITY, MAHARASHTRA
Dr. Pooja Deshmukh 37 - 45
6 10120150605006
A COMPARATIVE STUDY ON QUALITY OF
WORK LIFE DIMENSIONS IN SMALL MEDIUM
ENTERPRISES & LARGE SCALE ENTERPRISES
Dr. Yogesh Deshpande
And Mrs. Bhagyashri J
Bhakane
46 - 52
7 10120150605007
VIRAL MARKETING- SOCIAL ADVERTISING
OR COMMERCIAL ENDEAVOUR: AN
EXPERIMENTAL RESEARCH
Dr. Madhulika Ajay
Sonawane And Prof. Dr.
Pramod R. Chaudhari
53 - 62
INTERNATIONAL JOURNAL OF MANAGEMENT (IJM)
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