Post on 07-Feb-2023
CASE
STUDY
(FIORGELATO)
Submitted By:
Inasoria, Jorielle M.
Dela Cruz, Arvie Diane
Duhaylungsod, Janicka M.
De Leon, Alyssa Mhae T.
Paguia, Aira C.
Osilleva, Joselyn
Castro, Keziah B.
Submitted To:
Ms. Arlene De Guzman
I. Company Profile
‘FIORGELATO” –The Pure Italian
Ice Cream and “FIORCAFE” – The
Real Coffee Pleasure.
Fiorgelato. “The Pure
Italian Ice Cream” is made of
100% pure fresh milk and is produced fresh daily using the highest
quality of natural ingredients imported from Italy.
A product of an honest to goodness real ice cream made
European Style, has very little air whipped into it and has a low
butterfat content… That is why our ice cream is heavier, denser
and is almost double the weight of most regular ice creams. Ours
is nutriciously rich in protein, calcuim and vitamins.
To make sure each Fiorgelato flavor lives up to our exacting
standards, we use only the finest and most expensive heavy cream,
chocolates, nuts, fresh fruits, and imported Italian flavorings.
From the creation of own personalized cart, to the use of
imported Italian technology and equipment… A simultaneous
pasteurization and homogenization process brings about a
Fiorgelato with velvety-texture and rich consistency. Every step
of the production is assured to be of high quality standard.
Whether Fiorgelato is in half gallon tin cans, pints, cups,
coated cones, or its novelty products such as its twin ices or
gelato bars… you’ll always have its great gelato taste. That is
because Fiorgelato is a premium ice cream and no other ice cream
can capture the essence of each natural ingredient.
Flavors
CLASSICO Fior de Panna (Vanilla), Cappuccino (Coffee), Doppio
Cioccolato (Double Chocolate),Pistaccio (Pistachio), Nocciola
(Hazelnut), Tiramizu, Milo Gelato
FAVORITO Biscotti (Cookies n' Cream),
Formaggio (Cheese), Stracciatella, Choco
Mallows, Menta (Mint), Green Tea, White
Choco Crunch, Pepper mint
FRUITS Fragola (Strawberry), Mango,
Raspberry, Apple, Langka, Ube, Corn, Melon
CAKES&NUTS Butterscotch, Brownies and
Cream, Choco Nut Fudge, Butter Cookies TWIRL
Choco Marble, Ciocco Espresso, Tutti Fruity, Ube
Mango
SHERBET Buko Lychee, Mango
LOW FAT NO ADDED SUGAR Pistaccio (Pistachio), Fragola
(Strawberry), Cappuccino (Coffee)
We also serve pastries, pastas, pizzas, calzone and the
“famous suman latik of the Philippines”
Fiorgelato in Twin Plaza Complex Malolos, Bulacan is open
Monday to Saturday 9:00 am up to 9:00 pm and Sunday 11:00 am up to
8:00pm.
Problem #1
The space was not enough for the costumers and who will take
out of their orders.
Alternative Solution #1:
Add more space for the whole place or just add
another floor to occupy
Advantages DisadvantagesAll customers can accommodate. Providing space and floor is
costly.Customers will not wait for too
long to have a seat.
It will take much time to
prepare for this.Employees and customers can
move freely.
Spending money for this might
be used in important things.Many customers will go to the
café.
It will need a lot of people to
prepare and think of the
concept.There will be a large space to
prepare more food.
You’re not sure that it will be
an effective solution.
Alternative Solution #2:
Create another counter for takeout orders.
Advantages DisadvantagesThey can accommodate more
orders.
Employees might not be
concentrate.They can make more money if
they have a lot of orders.
As they are not concentrate,
excessive foods might have. Employees who are working
harder, they can influence
Customers will not have the
time to think of their orders.
others to work just like them.As they work faster, it will
not be
Another counter means another
employee again.Customers will not be irritated
and they will want to come back
again.
The company will spent money
for the another cashier.
Alternative Solution #3:
Extend the place of the restaurant.
Advantages DisadvantagesMany customers will come to the
restaurant.
The money that will be spent to
build the extension is costly.Their income will increase. Many employees will be needed.They will reach their customer
every day.
Additional salary for the
employees.The customer will move freely
to the restaurant.
The expenses for the restaurant
will increase.It will be expose to many
people because their restaurant
is big.
Many people will just tend to
sit and standby, not ordering.
Alternative Solution #4:
Another branch of the café.
Advantages DisadvantagesAnother income for the company Another employee to that
and employees. another branch.It will trend to the market. As many employees are needed,
their works and tasks will not
be divided equally.Unemployed people will get a
chance to have a work.
More money will be spent in
building an another branch.It will also increase the
economy.
As another branch will be
build, the more that you are
not sure that it will be a
trend to that place.People in far places will be
accommodated.
The manager/owner will not have
a focus to the main branch.
Alternative Solution #5:
Drive-thru
Advantages DisadvantagesIt will help people who’s on
the go
Lack of space.
The main restaurant will not be
crowded.
More system will be needed.
The employees will have focus. Drive thru in urban places will
not be necessary.Organize ordering. Electricity will increase
because there are many machines
needed.People will think that the
restaurant is highly
modernized.
The customer will be confused
to the menu.
Problem #2
They take too much time in serving foods.
Alternative Solution #1:
Assign employees who will be in the kitchen or
in the counter.
Advantages DisadvantagesEmployees will be focus on
their specific tasks
It will require a lot of
employees.Customers can get their food as
soon as possible.
More money will be needed for
the salary of the employees.They can prepare appropriately. The management will be required
to have a more benefits and
privileges for the employees.Less mistakes. More ideas will come out thus,
making it complicated.Employees will not be pressured
and will not have lack of time.
The work of the employees will
not be equal.
Alternative Solution #2:
Employees in the kitchen should be faster in
preparing foods.
Advantages DisadvantagesAs the employees prepare
faster, the customer will not
be irritated.
Employees who will prepare
foods might be pressured.
They can make more orders. They might have mistakes in
cooking.
As they make more orders, they
get a lot of money.
As they work faster, they might
be confused and make a wrong
orders.Customer will not wait longer. The prepared foods may not cook
very well.The orders will not be stock to
the counter.
They will not maintain the
cleanliness of the kitchen
area.
Alternative Solution #3:
Provide television or wifi.
Advantages DisadvantagesThey will not be bored while
staying.
Cost of electricity will
increase. Many people will come because
it is modernized.
More money should be needed.
Customers will not be irritated
while waiting.
The restaurant will tend to be
a place for the standby.Comfortable. The management will be require
to buy a highly-definition TV.They can do their researches
and paperworks while waiting
for their orders.
The connection will not be that
stong because many people are
connecting.Alternative Solution #4:
Hire more waiters, so that the serving will be
faster.
Advantages DisadvantagesThe serving will be fast. Additional salary.Customers will not be irritated. Some employees are not
necessary.More orders will be accommodate. The customers will be confused
because it has many.Increase of income to the
company.
Some employees will not move.
Hassle-free. Employees can make mistake.
Alternative Solution #5:
They should have a list of orders before they go
to the counter.
Advantages DisadvantagesThey can think for their orders. There’s a possibility that the
costumer’s order will change.The process will be faster. They will be in a hurry.
Well-organized orders. Additional orders will not come
to their mind.The customer will not stay
longer to the counter.
It will require additional
employee to get orders.The line in the counter will be
lessen.
Expenses in papers.
Problem #3
The place was hot.
Alternative Solution #1:
Provide more air condition unit.
Advantages DisadvantagesCustomers will be comfortable. High electricity.They will not be sweat. Additional expenses.It will attract many customers. Standby people will stay to the
restaurant.The restaurant will be highly-
modernized.
You’re not sure if it will last
long for years.They will enjoy their stay. You need people to operate it
when it is malfunctioning.
Alternative Solution #2:
Shades of the window must be pulled when it is
hot outside.
Advantages DisadvantagesEasier way to cool down,
because you will just pull it.
Expenses.
The rays of the sun will not
contact to the customers.
It might be ruin in a short
period of time.The place will not be so hot. It is not effective all the
time most of all if the weather
so hot.Many customers will come
because the place is
comfortable.
Many people will be bored
because they are not seeing the
view outside.The employees will be focus on
their work because the place is
not hot.
It might broke.
Alternative Solution #3:
Add more fan and ventilators.
Advantages DisadvantagesThe place will not be so hot. Maybe the fan was not enough.Many people will come to the
place.
High in electricity bill.
As a employee, you will be more
comfortable.
It might ruin the things of the
customer above the table.As a customer, the feeling
while inside the café is good.
It might broke.
The stay of the customer will
be so good.
The people will just tend to
standby in the restaurant.
Alternative Solution #4:
Offer some coolers in the dessert.
Advantages DisadvantagesIt will be an additional
income.
It’s seasonal.
Many people will enjoy this
because the weather is so hot.
Some people don’t want sweets.
That additional in the menu
could be the restaurant’s best
seller product.
Some people are allergies to
sweet foods.
It will be a trend to many
people.
It will trend but you are not
sure how long.They will love it. An additional recipe, meaning
additional expenses.
Alternative Solution #5:
Place a ventilator in the kitchen area so that
the heat while cooking is absorbed by it.
Advantages DisadvantagesEmployees will feel
comfortable.
More expenses.
Bad smell will remove. It consumes space.It will have good sanitation. It may not last longer.
Dirt will lessen. It needs someone to operate it.They can work properly. It consume electricity.
Problem #4
Unapproachable employees
Alternative Solution #1:
Select employees who have the skills in
interacting with customers.
Advantages DisadvantagesIt will be an advantage of the
restaurant because of the good
attitude of the employees.
The customers might abuse the
employees.
They can request anything they
want.
They will not focus to their
work.They can be friends with the
customers.
Customers might think that they
are feeling close.It will increase the income of
the company.
Many people will overpass their
attitude.Right attitude is the most
effective way to catch
customers.
No one will respect the
employees.
Alternative Solution #2:
Provide suggestions and comments.
Advantages DisadvantagesYou can see the opinions of the
customers.
The other customers might not
suggest or comment the truth.They can improve the appearance
of the restaurant.
Waste of time and paper.
For the employees, they can
improve their attitudes.
It might change the idea of the
management.They can add some foods for the
menu.
High expenses.
To improve the taste of the
menu.
Not all people want all of the
outcome.
Alternative Solution #3:
Train the employees. Give seminars about this.
Advantages DisadvantagesIt can improve the employees’
attitude.
It might cause lack of time.
It will increase the customers. Expenses.Good performance. Lack of the one who gave
seminars.Increase the income. Waste of time thinking where is
the venue.It will lessen the mistakes. Some trainees do not need
those.
Alternative Solution #4:
The manager must be strict in his/her employees
so that they can perform their work very well.
Advantages DisadvantagesIt will develop the respect of
the employees to the customer.
The employees will tend not to
work because they are afraid of
their boss.Develop their self-confidence. Employees will easily got tired
with their work.Improve their attitude. They will not be friends with
their boss. They will improve their work. Only a few can stay long with
the place because they don’t
want the aura their.They will be an effective
employee for the restaurant.
They will not build their self
confidence.
Alternative Solution #5:
Provide “employee of the month” so that they can
achieve more.
Advantages DisadvantagesIt will help them to strive
more.
It can destroy their self-
confidence.The employees will pursue to
belong with that.
Employees might not achieve
more.
It will increase your
confidence.
It will help them to became
tired.The customers can see who the
most effective employee is
within a month.
Some employees might give up
easily.
Increase in being a good
employee.
Instead of focusing to their
work, they are focusing there.
Problem #5
Unaffordable prices
Alternative Solution #1:
Give discount coupon to the customers to lessen
the price.
Advantages DisadvantagesIt will be a trend to students. The café might confused to
their sales.It will help the company to
earn more income.
The income will be lessen if
not properly manage.Many people will avail it
because of the discounts.
Many people will just buy the
discounted items.The management will sell all
their items.
The management cannot compute
the real income of the café.There will be no remaining
orders for a day.
Only a few will taste the other
menu.
Alternative Solution #2:
Provide solution to the problem #1 so that many
customer will come thus, making the expenses in
food lessen the price.
Advantages DisadvantagesMore customers will come The restaurant might not gain
more money
More production of food will be
sold
Low salary for employees
because of low price of foods.Can attract more customers Lessen of expenses in food
might serve uneven servings.The restaurant can budget well Incomplete ingredients.More affordable The restaurant might not exceed
for their expected price of
their foods and profit.
Alternative Solution #3:
Add a budget meal/student meal to the menu.
Advantages DisadvantagesIncrease of income. The other dishes in the menu
will not be a trend.Increase of people inside the
restaurant.
They might not change their
orders everyday.The restaurant will be a trend
to students.
Its just a routine.
It will lessen the capital of
the restaurant because it will
lessen the recipe of the food.
Many students will just tend to
standby.
Many customer will come. The other customer can’t be
entertained.
Alternative Solution #4:
Make promos and discountable items.
Advantages DisadvantagesMany customers will come. It might lessen the quality of
the dishes.Increase of income. Decrease of income.Increase of salary of the
employees.
The profit might be lessen.
It will be a headturner to the
students.
Many students will just tend to
be a standby.Many employees will be hire;
because of the high income.
The taste is not that good.
Alternative Solution #5:
Buy affordable ingredients.
Advantages DisadvantagesThe expenses will be lessen. The quality of the food might
not be achieve.
The price of the food will
decrease.
The taste is not that good.
Ordinary people can avail it. Many people will just tend to
standby.Increase in salary of the
employees.
The cook does not taste good.
Students can buy always. Decrease of income.
Recommendation:
Add more space for the whole place or just add another floor to
occupy the entire customer. Extend the place of the restaurant.
Create another counter for takeout orders so that the customer who
will dine in didn’t wait or have a Drive-thru for the customers
that just pass by. Since, there are lots of customers coming back
to Fiorgelato maybe they need to add another branch of the café.
Assign employees who will be in the kitchen or in the counter to
be organizer and to do it fast. People always want to connect to
the social media whatever they do they post or they tweet it. One
of their qualifications to choose where to eat is that if it has
an internet connection. Making Fiorgelato a Wifi Zone is another
way to attract customers and customer will not get bored in
waiting their orders. Make some promos and discounts to some
items. Since it is near to the school maybe they can make a
student meal that can make the students like us afford to buy.
Conclusion:
I therefore conclude that customers bring money. They are the main
reason why we are still producing and creating a product that will
meet the demands of the people. As we examine the Fiorgelato, we
have seen some problems that will make customers irritate about
it. And feel uncomfortable. But these problems may be develop and
enhance through some renovation. As we see the service in
Fiorgelato, we see it good but there are some problems about it.
Unapproachable employees, these factors may really affect in their
image. Customers think it is a rude. These may enhance through
seminars and practices. So that customers will want to come back
again. The management should be responsible in all their actions
and consequences of it. Knows how to run a business and for the
sake of the customers. Management should meet the demands of the
people. For customers who get impatient in waiting of orders,
employees and staffs must do something. They must be in a hurry
but there are a lot of times that they are not doing of it, even
they are a lot of customers inside of it. They provide slow
production and preparing of foods. The space of the place was not
enough to accommodate a lot of customers. This problem must
prioritize of the management. This should pay attention so that
many customers can come and enjoy the menu of Fiorgelato.
Unaffordable prices of the food can affect to the customers. As a
student we seek for affordable and good food. Fiorgelato’s price
was not good for the student like us. This should respond quickly.
We have distinguished the problems. These issues must solve,
each staffs and members should work hard and do their job
properly. Management must oversee the problems in their restaurant
so that they can get the expected income.
Documentation
As we gather information about this case
study we experience conflicts in our
schedule. We need to go there a lot of times
to fully gather and analyze the problems on it. We also get the
chance to interview the manager that in-charge in the restaurant
and some customers. We asked their opinions and comments that can
help our case study about problems and alternative solutions on
it. Finally, we have finished our case study and able to give the
information.