Fiorgellato Case Study

CASE

STUDY

(FIORGELATO)

Submitted By:

Inasoria, Jorielle M.

Dela Cruz, Arvie Diane

Duhaylungsod, Janicka M.

De Leon, Alyssa Mhae T.

Paguia, Aira C.

Osilleva, Joselyn

Castro, Keziah B.

Submitted To:

Ms. Arlene De Guzman

I. Company Profile

‘FIORGELATO” –The Pure Italian

Ice Cream and “FIORCAFE” – The

Real Coffee Pleasure.

Fiorgelato. “The Pure

Italian Ice Cream” is made of

100% pure fresh milk and is produced fresh daily using the highest

quality of natural ingredients imported from Italy.

A product of an honest to goodness real ice cream made

European Style, has very little air whipped into it and has a low

butterfat content… That is why our ice cream is heavier, denser

and is almost double the weight of most regular ice creams. Ours

is nutriciously rich in protein, calcuim and vitamins.

To make sure each Fiorgelato flavor lives up to our exacting

standards, we use only the finest and most expensive heavy cream,

chocolates, nuts, fresh fruits, and imported Italian flavorings.

From the creation of own personalized cart, to the use of

imported Italian technology and equipment… A simultaneous

pasteurization and homogenization process brings about a

Fiorgelato with velvety-texture and rich consistency. Every step

of the production is assured to be of high quality standard.

Whether Fiorgelato is in half gallon tin cans, pints, cups,

coated cones, or its novelty products such as its twin ices or

gelato bars… you’ll always have its great gelato taste. That is

because Fiorgelato is a premium ice cream and no other ice cream

can capture the essence of each natural ingredient.

Flavors

CLASSICO Fior de Panna (Vanilla), Cappuccino (Coffee), Doppio

Cioccolato (Double Chocolate),Pistaccio (Pistachio), Nocciola

(Hazelnut), Tiramizu, Milo Gelato

FAVORITO Biscotti (Cookies n' Cream),

Formaggio (Cheese), Stracciatella, Choco

Mallows, Menta (Mint), Green Tea, White

Choco Crunch, Pepper mint

FRUITS Fragola (Strawberry), Mango,

Raspberry, Apple, Langka, Ube, Corn, Melon

CAKES&NUTS Butterscotch, Brownies and

Cream, Choco Nut Fudge, Butter Cookies TWIRL

Choco Marble, Ciocco Espresso, Tutti Fruity, Ube

Mango

SHERBET Buko Lychee, Mango

LOW FAT NO ADDED SUGAR Pistaccio (Pistachio), Fragola

(Strawberry), Cappuccino (Coffee)

We also serve pastries, pastas, pizzas, calzone and the

“famous suman latik of the Philippines”

Fiorgelato in Twin Plaza Complex Malolos, Bulacan is open

Monday to Saturday 9:00 am up to 9:00 pm and Sunday 11:00 am up to

8:00pm.

Problem #1

The space was not enough for the costumers and who will take

out of their orders.

Alternative Solution #1:

Add more space for the whole place or just add

another floor to occupy

Advantages DisadvantagesAll customers can accommodate. Providing space and floor is

costly.Customers will not wait for too

long to have a seat.

It will take much time to

prepare for this.Employees and customers can

move freely.

Spending money for this might

be used in important things.Many customers will go to the

café.

It will need a lot of people to

prepare and think of the

concept.There will be a large space to

prepare more food.

You’re not sure that it will be

an effective solution.


Create another counter for takeout orders.

Advantages DisadvantagesThey can accommodate more

orders.

Employees might not be

concentrate.They can make more money if

they have a lot of orders.

As they are not concentrate,

excessive foods might have. Employees who are working

harder, they can influence

Customers will not have the

time to think of their orders.

others to work just like them.As they work faster, it will

not be

Another counter means another

employee again.Customers will not be irritated

and they will want to come back

again.

The company will spent money

for the another cashier.


Extend the place of the restaurant.

Advantages DisadvantagesMany customers will come to the

restaurant.

The money that will be spent to

build the extension is costly.Their income will increase. Many employees will be needed.They will reach their customer

every day.

Additional salary for the

employees.The customer will move freely

to the restaurant.

The expenses for the restaurant

will increase.It will be expose to many

people because their restaurant

is big.

Many people will just tend to

sit and standby, not ordering.


Another branch of the café.

Advantages DisadvantagesAnother income for the company Another employee to that

and employees. another branch.It will trend to the market. As many employees are needed,

their works and tasks will not

be divided equally.Unemployed people will get a

chance to have a work.

More money will be spent in

building an another branch.It will also increase the

economy.

As another branch will be

build, the more that you are

not sure that it will be a

trend to that place.People in far places will be

accommodated.

The manager/owner will not have

a focus to the main branch.


Drive-thru

Advantages DisadvantagesIt will help people who’s on

the go

Lack of space.

The main restaurant will not be

crowded.

More system will be needed.

The employees will have focus. Drive thru in urban places will

not be necessary.Organize ordering. Electricity will increase

because there are many machines

needed.People will think that the

restaurant is highly

modernized.

The customer will be confused

to the menu.

Problem #2

They take too much time in serving foods.


Assign employees who will be in the kitchen or

in the counter.

Advantages DisadvantagesEmployees will be focus on

their specific tasks

It will require a lot of

employees.Customers can get their food as

soon as possible.

More money will be needed for

the salary of the employees.They can prepare appropriately. The management will be required

to have a more benefits and

privileges for the employees.Less mistakes. More ideas will come out thus,

making it complicated.Employees will not be pressured

and will not have lack of time.

The work of the employees will

not be equal.


Employees in the kitchen should be faster in

preparing foods.

Advantages DisadvantagesAs the employees prepare

faster, the customer will not

be irritated.

Employees who will prepare

foods might be pressured.

They can make more orders. They might have mistakes in

cooking.

As they make more orders, they

get a lot of money.

As they work faster, they might

be confused and make a wrong

orders.Customer will not wait longer. The prepared foods may not cook

very well.The orders will not be stock to

the counter.

They will not maintain the

cleanliness of the kitchen

area.


Provide television or wifi.

Advantages DisadvantagesThey will not be bored while

staying.

Cost of electricity will

increase. Many people will come because

it is modernized.

More money should be needed.

Customers will not be irritated

while waiting.

The restaurant will tend to be

a place for the standby.Comfortable. The management will be require

to buy a highly-definition TV.They can do their researches

and paperworks while waiting

for their orders.

The connection will not be that

stong because many people are

connecting.Alternative Solution #4:

Hire more waiters, so that the serving will be

faster.

Advantages DisadvantagesThe serving will be fast. Additional salary.Customers will not be irritated. Some employees are not

necessary.More orders will be accommodate. The customers will be confused

because it has many.Increase of income to the

company.

Some employees will not move.

Hassle-free. Employees can make mistake.


They should have a list of orders before they go

to the counter.

Advantages DisadvantagesThey can think for their orders. There’s a possibility that the

costumer’s order will change.The process will be faster. They will be in a hurry.

Well-organized orders. Additional orders will not come

to their mind.The customer will not stay

longer to the counter.

It will require additional

employee to get orders.The line in the counter will be

lessen.

Expenses in papers.

Problem #3

The place was hot.


Provide more air condition unit.

Advantages DisadvantagesCustomers will be comfortable. High electricity.They will not be sweat. Additional expenses.It will attract many customers. Standby people will stay to the

restaurant.The restaurant will be highly-

modernized.

You’re not sure if it will last

long for years.They will enjoy their stay. You need people to operate it

when it is malfunctioning.


Shades of the window must be pulled when it is

hot outside.

Advantages DisadvantagesEasier way to cool down,

because you will just pull it.

Expenses.

The rays of the sun will not

contact to the customers.

It might be ruin in a short

period of time.The place will not be so hot. It is not effective all the

time most of all if the weather

so hot.Many customers will come

because the place is

comfortable.

Many people will be bored

because they are not seeing the

view outside.The employees will be focus on

their work because the place is

not hot.

It might broke.


Add more fan and ventilators.

Advantages DisadvantagesThe place will not be so hot. Maybe the fan was not enough.Many people will come to the

place.

High in electricity bill.

As a employee, you will be more

comfortable.

It might ruin the things of the

customer above the table.As a customer, the feeling

while inside the café is good.

It might broke.

The stay of the customer will

be so good.

The people will just tend to

standby in the restaurant.


Offer some coolers in the dessert.

Advantages DisadvantagesIt will be an additional

income.

It’s seasonal.

Many people will enjoy this

because the weather is so hot.

Some people don’t want sweets.

That additional in the menu

could be the restaurant’s best

seller product.

Some people are allergies to

sweet foods.

It will be a trend to many

people.

It will trend but you are not

sure how long.They will love it. An additional recipe, meaning

additional expenses.


Place a ventilator in the kitchen area so that

the heat while cooking is absorbed by it.

Advantages DisadvantagesEmployees will feel

comfortable.

More expenses.

Bad smell will remove. It consumes space.It will have good sanitation. It may not last longer.

Dirt will lessen. It needs someone to operate it.They can work properly. It consume electricity.

Problem #4

Unapproachable employees


Select employees who have the skills in

interacting with customers.

Advantages DisadvantagesIt will be an advantage of the

restaurant because of the good

attitude of the employees.

The customers might abuse the

employees.

They can request anything they

want.

They will not focus to their

work.They can be friends with the

customers.

Customers might think that they

are feeling close.It will increase the income of

the company.

Many people will overpass their

attitude.Right attitude is the most

effective way to catch

customers.

No one will respect the

employees.


Provide suggestions and comments.

Advantages DisadvantagesYou can see the opinions of the

customers.

The other customers might not

suggest or comment the truth.They can improve the appearance

of the restaurant.

Waste of time and paper.

For the employees, they can

improve their attitudes.

It might change the idea of the

management.They can add some foods for the

menu.

High expenses.

To improve the taste of the

menu.

Not all people want all of the

outcome.


Train the employees. Give seminars about this.

Advantages DisadvantagesIt can improve the employees’

attitude.

It might cause lack of time.

It will increase the customers. Expenses.Good performance. Lack of the one who gave

seminars.Increase the income. Waste of time thinking where is

the venue.It will lessen the mistakes. Some trainees do not need

those.


The manager must be strict in his/her employees

so that they can perform their work very well.

Advantages DisadvantagesIt will develop the respect of

the employees to the customer.

The employees will tend not to

work because they are afraid of

their boss.Develop their self-confidence. Employees will easily got tired

with their work.Improve their attitude. They will not be friends with

their boss. They will improve their work. Only a few can stay long with

the place because they don’t

want the aura their.They will be an effective

employee for the restaurant.

They will not build their self

confidence.


Provide “employee of the month” so that they can

achieve more.

Advantages DisadvantagesIt will help them to strive

more.

It can destroy their self-

confidence.The employees will pursue to

belong with that.

Employees might not achieve

more.

It will increase your

confidence.

It will help them to became

tired.The customers can see who the

most effective employee is

within a month.

Some employees might give up

easily.

Increase in being a good

employee.

Instead of focusing to their

work, they are focusing there.

Problem #5

Unaffordable prices


Give discount coupon to the customers to lessen

the price.

Advantages DisadvantagesIt will be a trend to students. The café might confused to

their sales.It will help the company to

earn more income.

The income will be lessen if

not properly manage.Many people will avail it

because of the discounts.

Many people will just buy the

discounted items.The management will sell all

their items.

The management cannot compute

the real income of the café.There will be no remaining

orders for a day.

Only a few will taste the other

menu.


Provide solution to the problem #1 so that many

customer will come thus, making the expenses in

food lessen the price.

Advantages DisadvantagesMore customers will come The restaurant might not gain

more money

More production of food will be

sold

Low salary for employees

because of low price of foods.Can attract more customers Lessen of expenses in food

might serve uneven servings.The restaurant can budget well Incomplete ingredients.More affordable The restaurant might not exceed

for their expected price of

their foods and profit.


Add a budget meal/student meal to the menu.

Advantages DisadvantagesIncrease of income. The other dishes in the menu

will not be a trend.Increase of people inside the

restaurant.

They might not change their

orders everyday.The restaurant will be a trend

to students.

Its just a routine.

It will lessen the capital of

the restaurant because it will

lessen the recipe of the food.

Many students will just tend to

standby.

Many customer will come. The other customer can’t be

entertained.


Make promos and discountable items.

Advantages DisadvantagesMany customers will come. It might lessen the quality of

the dishes.Increase of income. Decrease of income.Increase of salary of the

employees.

The profit might be lessen.

It will be a headturner to the

students.

Many students will just tend to

be a standby.Many employees will be hire;

because of the high income.

The taste is not that good.


Buy affordable ingredients.

Advantages DisadvantagesThe expenses will be lessen. The quality of the food might

not be achieve.

The price of the food will

decrease.

The taste is not that good.

Ordinary people can avail it. Many people will just tend to

standby.Increase in salary of the

employees.

The cook does not taste good.

Students can buy always. Decrease of income.

Recommendation:

Add more space for the whole place or just add another floor to

occupy the entire customer. Extend the place of the restaurant.

Create another counter for takeout orders so that the customer who

will dine in didn’t wait or have a Drive-thru for the customers

that just pass by. Since, there are lots of customers coming back

to Fiorgelato maybe they need to add another branch of the café.

Assign employees who will be in the kitchen or in the counter to

be organizer and to do it fast. People always want to connect to

the social media whatever they do they post or they tweet it. One

of their qualifications to choose where to eat is that if it has

an internet connection. Making Fiorgelato a Wifi Zone is another

way to attract customers and customer will not get bored in

waiting their orders. Make some promos and discounts to some

items. Since it is near to the school maybe they can make a

student meal that can make the students like us afford to buy.

Conclusion:

I therefore conclude that customers bring money. They are the main

reason why we are still producing and creating a product that will

meet the demands of the people. As we examine the Fiorgelato, we

have seen some problems that will make customers irritate about

it. And feel uncomfortable. But these problems may be develop and

enhance through some renovation. As we see the service in

Fiorgelato, we see it good but there are some problems about it.

Unapproachable employees, these factors may really affect in their

image. Customers think it is a rude. These may enhance through

seminars and practices. So that customers will want to come back

again. The management should be responsible in all their actions

and consequences of it. Knows how to run a business and for the

sake of the customers. Management should meet the demands of the

people. For customers who get impatient in waiting of orders,

employees and staffs must do something. They must be in a hurry

but there are a lot of times that they are not doing of it, even

they are a lot of customers inside of it. They provide slow

production and preparing of foods. The space of the place was not

enough to accommodate a lot of customers. This problem must

prioritize of the management. This should pay attention so that

many customers can come and enjoy the menu of Fiorgelato.

Unaffordable prices of the food can affect to the customers. As a

student we seek for affordable and good food. Fiorgelato’s price

was not good for the student like us. This should respond quickly.

We have distinguished the problems. These issues must solve,

each staffs and members should work hard and do their job

properly. Management must oversee the problems in their restaurant

so that they can get the expected income.

Documentation

As we gather information about this case

study we experience conflicts in our

schedule. We need to go there a lot of times

to fully gather and analyze the problems on it. We also get the

chance to interview the manager that in-charge in the restaurant

and some customers. We asked their opinions and comments that can

help our case study about problems and alternative solutions on

it. Finally, we have finished our case study and able to give the

information.

Fiorgellato Case Study

Documents

Transcript of Fiorgellato Case Study