Post on 04-Feb-2023
BROADCASTING IN A CHANGING DISTRIBUTION MARKET
“… we believe DTT is likely to retain this central role over the next
decade, with a full switch to alternative technologies such as
Internet Protocol Television (‘IPTV’) not appearing
likely in the UK until at least 2030.”
Ofcom, November 2014
BROADCASTING IN A CHANGING DISTRIBUTION MARKET
“It’s the golden age of television, but the television experience has
been virtually standing still. Today, we are going to do something
about that. It starts with a vision. Our vision for TV is simple and
perhaps a little provocative. We believe the future of TV is apps.”
Tim Cook, September 2015
BROADCASTING IN A CHANGING DISTRIBUTION MARKET
“Project Loon is a network of balloons traveling on the edge of
space, designed to connect people in rural and remote areas, help
fill coverage gaps, and bring people back online after disasters”
“Google Fibre: A different kind of Internet and TV
Super fast Internet & TV like no other”
“Project Titan is a drone complement to project Loon. …
Lightweight drones with cellular radios can quickly be sent to areas
with immediate need for more connectivity.”
Sundar Pichai, March 2015
BUSINESS TRENDS IN DISTRIBUTION
US: AT&T acquires DirecTV
D: Vodafone takes over Kabel Deutschland
F: cable operator Numericable buys SFR
E: Telefonica acquires PayTV provider DTS and Canal+
S: Com Hem to merge with Boxer TV-Access
NZL: Vodafone partners with Sky Network Television
etc.
Combination of infrastructures and (pay) content
BUSINESS TRENDS IN DISTRIBUTION
- Netflix in D, AUT, SUI, F, BEL, LUX since end of 2014 - YouTube, Amazon, Facebook are extending their offers, including live streaming - TV manufacturers promote their portals: Smart TV Apps vs. HbbTV - traditional pay-TV declining
Platforms on the rise
AND THERE IS 5G …
UHDTV (high data rate)
Device-To-Device (vey low latency)
Meters (very low data rate)
Plethora of use cases …
AND THERE IS 5G …
“5G will change the way we communicate, the way we do business, the
way we do everything! The impact of 5G will extend well beyond
telecommunications. It will induce a paradigm shift in a number of existing
industries and trigger the emergence of new industries and ecosystems.”
EU Commissioner Günther Oettinger
ROLE OF 5G FOR DISTRIBUTION
Expectations: - build on existing infrastructure - quantum leap in interoperability - revolution not wireless but fibre roll-out
Key technical issues: - capacity - unicast/broadcast - QoS - user friendliness - wide area coverage
Key economic/regulatory issues: - open/transparent / no hurdles - gate keeping - costs - competition - national / international legal framework - migration - control - unlock new business models
WHAT DO BROADCASTERS NEED TO DO?
Engage in current developments and promote their case!
Specification
WP5D
Regulation / Spectrum
R&D network infrastructure (700 Mio. € funding 2014-2020)
Policy (e.g. 5G Action Plan:
deployment roadmap, verticals, fibre roll-out, spectrum,)
JUST A THOUGHT …
Expectation: 5G revolution not wireless but fibre roll-out
this requires huge investment market quite likely will not be able to provide fibre networks which meet our requirement
broadband access is vital for societies then broadband tantamount to water, electricity, etc.
public responsibility to finance fibre roll-out
competition of services not infrastructures
formulation of an EBU position???
EXAMPLE: TV SERVICES IN 3GPP – USE CASES
100% eMBMS carrier
Standalone eMBMS Network
Flexible use of
capacity
100% eMBMS carrier
Efficient use of spectrum and infrastructure
resources
EXAMPLE: TV SERVICES IN 3GPP – USE CASES
Free-To-Air
No SIM-card, neceive-only mode
100% eMBMS carrier
Standalone eMBMS Network
Flexible use of
capacity
100% eMBMS carrier
Efficient use of spectrum and infrastructure
resources
EXAMPLE: TV SERVICES IN 3GPP – USE CASES
Mixed eMBMS / unicast
usage on different networks
hybrid services
EXAMPLE: TV SERVICES IN 3GPP – USE CASES
Mixed eMBMS / unicast
usage on different networks
hybrid services
Constant quality across
coverage area
to meet service requirements
EXAMPLE: TV SERVICES IN 3GPP – USE CASES
Large Coverage
Areas
Constant quality across
coverage area
Mixed eMBMS / unicast
usage on different networks
hybrid services to meet service requirements
SFN modes in heterogeneous network
topologies
EXAMPLE: TV SERVICES IN 3GPP – USE CASES
• uses cases have been integrated in normative text, i.e. they are part of 3GPP specification which describes the service requirements
• currently work underway to carry out the technical specification
TAKE AWAY
5G is coming whether we want it or not
Political momentum: general purpose infrastructure to replace dedicated networks
The imposed time line is aggressive, resources are limited. Current priority is 3GPP, but engagement at the policy level needed also
EC pushing on two fronts: - 5G action plan - review of telecom regulation
5G will only serve our needs if we engage
BROADCASTING IN A CHANGING DISTRIBUTION MARKET
“… linear TV viewing will remain dominant for the foreseeable
future. As a complement, nonlinear TV … is increasing although it
remains at a much lower level ”
Pascal Lamy, August 2014
AND THERE IS 5G …
“5G is the biggest ever opportunity for our industry. With capabilities much
greater than today’s networks, opportunities beyond our imagination will
appear. With 5G, we will be able to digitalize industries and realize the full
potential of the Networked Society. New ecosystems will emerge, including new
players.
Ulf Ewaldsson, CTO, Ericsson
AND THERE IS 5G …
“New experiences like virtual reality, self-driving cars, robotics, smart cities and
more are about to test networks like never before. These technologies will be
immersive, pervasive and responsive to customers. 5G will help make them a
reality.”
John Donovan, AT&T, Chief Strategy Officer
BROADCASTING IN A CHANGING DISTRIBUTION MARKET
“Internet.org:
Connecting the world is one of the fundamental challenges of
our time. … To connect everyone in the world, we also need
to invent new technologies that can solve some of the
physical barriers to connectivity. That’s why Facebook in
investing in building technologies to deliver new types of
connectivity on the ground, in the air and in space.”
Marc Zuckerberg, March 2015