@abnonbarat

Introducing Jakarta!

abnonbarat

Pakaian Resmi

Abang & None

Pakaian Pernikahan

Abang & None

Pakaian Sehari – hari

Abang & None

baju abang

baju none

90K-200K150K-300K

O N L I N ET A N A H A B A N G P A S A R P U R I

P A S A R S L I P I J A Y A M A N G G A D U A

Bagaimanaketertarikan andaterhadap pakaian

Tradisional Betawi? *Riset dilakukan dengan memberikan pertanyaan kepada 100 mahasiswa Jakarta berusia 18-21 tahun.

CHANGE!

E a r l y M a t u r e t o M a t u r e

M i d d l e U p p e r C l a s s

S E S ( A -) – ( B -)

U r b a n S o c I e t y

C o m m u n i t y

OPINION LEADER

SOCIAL ADVERTISING

SIMPLE APPLICATIONS

Creating word of mouth trough influencer

Instagram, lookbook, blog

Accesible, easy, and free information

GOVERNMENT Support

Influencers / Buzzers

Appreciated in Fashion Industry

LOVING A TRADITIONMEANS, LOVING ITS

ORIGINAL

@abnonbarat

abnonbarat