Mengapa media online

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Pemaparan tentang pentingnya media massa menggunakan media online guna menyampaikan informasi. Slide ini dipresentasikan di hadapan anggota Gerbang, pers kampus STIKOM Bandung.

Transcript of Mengapa media online

Yudha P SunandarUKM Gerbang

Sekolah Tinggi Ilmu Komunikasi (STIKOM) Bandung19 Maret 2011

Nama : Yudha P Sunandar

Email : yudha.spiza@gmail.com

YM : yudha.spiza

Facebook : facebook.com/yudhaps

Blog : coretankelambu.wp.com

Aktivitas

Blogger & Praktisi Citizen Journalism

Freelance Journalist, Writer & Editor

Asisten Manajer bidang Media Divisi Pengkajian dan Penerbitan (DPP) Salman ITB

Pemimpin Redaksi SalmanITB.com

Direktur Salman Radio

10

Tiras Media Cetak Turun Sejak 20049 big cities, all people age 10+, in %

2928 28

2625

24 24 24 2423 23 23 23 23

22 2221

2019

17 1716

1718 18 18

17 17 17

15

13 13

22

20 20

1817

1615

1617 17 17 17 17

1615 15

0

5

10

15

20

25

30

35

Chart Title

All NPP

All MGZ

All TBL

Source : Nielsen Media Index 2004-2008

11

Penetrasi Internet di Indonesia 9 big cities, all people age 10+, in %

14

13

12

11 11

10

11 11

12 12 12

14

13 13

12

13

9

8 8 8 8 8

9 9

11 11

12 12 12 12

13

14

0

2

4

6

8

10

12

14

16

04Q4 05Q1 05Q2 05Q3 05Q4 06Q1 06Q2 06Q3 06Q4 07Q1 07Q2 07Q3 07Q4 08Q1 08Q2 08Q3

Chart Title

CINEMA

INTERNET

Source : Nielsen Media Index 2004-2008

0

10

20

30

40

50

60

70

80

90

100

Print

Digital radio

Source: ISOBAR, Western Europe, USA, Japan – Harley Prayudha

Media consumption average hours per week

Consumption of traditional media will keep declining

Tipping point

1920 1940 1960 1980 2000 2020

Games

Mobile

Outdoor

Cinema

Analogue radioAnalogue TV

Digital TV

Internet

The time of dramatic shift is now

Mobile Number: 081573013026

Facebook: facebook.com/yudhaps

Email: yudha.spiza@gmail.com