Mengapa media online
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Yudha P Sunandar UKM Gerbang Sekolah Tinggi Ilmu Komunikasi (STIKOM) Bandung 19 Maret 2011
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Pemaparan tentang pentingnya media massa menggunakan media online guna menyampaikan informasi. Slide ini dipresentasikan di hadapan anggota Gerbang, pers kampus STIKOM Bandung.
Transcript of Mengapa media online
Yudha P SunandarUKM Gerbang
Sekolah Tinggi Ilmu Komunikasi (STIKOM) Bandung19 Maret 2011
Nama : Yudha P Sunandar
Email : [email protected]
YM : yudha.spiza
Facebook : facebook.com/yudhaps
Blog : coretankelambu.wp.com
Aktivitas
Blogger & Praktisi Citizen Journalism
Freelance Journalist, Writer & Editor
Asisten Manajer bidang Media Divisi Pengkajian dan Penerbitan (DPP) Salman ITB
Pemimpin Redaksi SalmanITB.com
Direktur Salman Radio
10
Tiras Media Cetak Turun Sejak 20049 big cities, all people age 10+, in %
2928 28
2625
24 24 24 2423 23 23 23 23
22 2221
2019
17 1716
1718 18 18
17 17 17
15
13 13
22
20 20
1817
1615
1617 17 17 17 17
1615 15
0
5
10
15
20
25
30
35
Chart Title
All NPP
All MGZ
All TBL
Source : Nielsen Media Index 2004-2008
11
Penetrasi Internet di Indonesia 9 big cities, all people age 10+, in %
14
13
12
11 11
10
11 11
12 12 12
14
13 13
12
13
9
8 8 8 8 8
9 9
11 11
12 12 12 12
13
14
0
2
4
6
8
10
12
14
16
04Q4 05Q1 05Q2 05Q3 05Q4 06Q1 06Q2 06Q3 06Q4 07Q1 07Q2 07Q3 07Q4 08Q1 08Q2 08Q3
Chart Title
CINEMA
INTERNET
Source : Nielsen Media Index 2004-2008
0
10
20
30
40
50
60
70
80
90
100
Digital radio
Source: ISOBAR, Western Europe, USA, Japan – Harley Prayudha
Media consumption average hours per week
Consumption of traditional media will keep declining
Tipping point
1920 1940 1960 1980 2000 2020
Games
Mobile
Outdoor
Cinema
Analogue radioAnalogue TV
Digital TV
Internet
The time of dramatic shift is now
