How to make choosing easier

Source citation

Sheena Iyengar

URL=http://www.ted.com/talks/lang/ja/sheena_iyengar_choosing_what_to_choose.html

How to make choosing easier

Can you choose ?

4 techniques for you

•Cut •Concretize•Categorize•Condition

CUT

＞

CONCRETIZE make it real

• We tend to use more money, when we have credit cards.• More people started to save

money when she gave them examples.

CATEGORIZE

•We can more handle categorizing than we can handle choices.

MORE CATEGORIZINGLESS CHOOSING

CONDITION for complexity

BE CHOOSY ABOUT CHOOSING !

QUOTATION

THANK YOU!!!