8/8/2019 DAMRO ppt (1)

http://slidepdf.com/reader/full/damro-ppt-1 1/16

DAMRO

8/8/2019 DAMRO ppt (1)

http://slidepdf.com/reader/full/damro-ppt-1 2/16

ABOUT DAMRO

Damro was established in 1986. Damro is the world's largest furnituremanufacturers.

It has 110 Showrooms globally, which nowhaving over 40 showrooms in India.

High quality furniture at affordable prices withoutstanding customer service.

8/8/2019 DAMRO ppt (1)

http://slidepdf.com/reader/full/damro-ppt-1 3/16

cont

DAMRO company is a Srilanka based company. It¶s a branded company. This company is actually started in Chennai and then in

Coimbatore , because of his friend he got motivatedand started branch in Salem in 2007 as a³chakravarthy furn care´ and expanded by opening a

franchise shop in Sarada college main road,Fairlands as a franchise shop.

This company was started 4 years back in Salem andrunning successfully.

8/8/2019 DAMRO ppt (1)

http://slidepdf.com/reader/full/damro-ppt-1 4/16

BUSINESS FORMAT

This franchise shop is not customized, it totally dependsupon the company people as of how many products theysend and its been sold.

As it¶s a branded company they import only limitednumber of products of different designs and once it getssold they reorder it.

All this products are Srilanka products.

Its manufacturing is done from Srilanka and all thematerials are bought in shipment basis.

8/8/2019 DAMRO ppt (1)

http://slidepdf.com/reader/full/damro-ppt-1 5/16

C ontd..

Order is not done in bulk only limited order is taken.

Being a branded product they get a regular supply but itslimited and as demand is high it generate good sales. They can customize product based on colors but not the

design or structure as a whole.

8/8/2019 DAMRO ppt (1)

http://slidepdf.com/reader/full/damro-ppt-1 6/16

4 P·S OF MARKETING

8/8/2019 DAMRO ppt (1)

http://slidepdf.com/reader/full/damro-ppt-1 7/16

PRODUCT

8/8/2019 DAMRO ppt (1)

http://slidepdf.com/reader/full/damro-ppt-1 8/16

VARIOUS PRODUC TS

Bed

War drob e

DresserBed sto rage

Dresser s tool

Nigh t standDinn ing se t

8/8/2019 DAMRO ppt (1)

http://slidepdf.com/reader/full/damro-ppt-1 9/16

PLACE

From Coimbatore it moves to various other places like± C hennai , Tirpur ,Namakal, Erode, Nagarkoil,

Thirunelveli ,Salem, Puducherry, C oimbatore

itself, Trichy, and Vellore. From Srilanka it comes to Tutukudi and then to

Coimbatore as this place is got its main storehouse.

8/8/2019 DAMRO ppt (1)

http://slidepdf.com/reader/full/damro-ppt-1 10/16

OTHER PLAC ES

Maharastra Kerala

Goa Karnataka AndraPradesh

8/8/2019 DAMRO ppt (1)

http://slidepdf.com/reader/full/damro-ppt-1 11/16

PRICE

Pricing is fixed all throughout the year, only

during festival seasons they give discounts andoffers.

8/8/2019 DAMRO ppt (1)

http://slidepdf.com/reader/full/damro-ppt-1 12/16

PROMOTION

8/8/2019 DAMRO ppt (1)

http://slidepdf.com/reader/full/damro-ppt-1 13/16

STRATEGIES

Company website. Special offers during festival seasons like Aadi, Diwali,

and New year all over the places were their company issituated. Advertisement are done through newspaper (ie) in

Dinathandi and Hindu, hoardings, pamphlets.

Provision of Toll free customer care . Provides warranty for at least 2 years.

8/8/2019 DAMRO ppt (1)

http://slidepdf.com/reader/full/damro-ppt-1 14/16

CONTD..

8/8/2019 DAMRO ppt (1)

http://slidepdf.com/reader/full/damro-ppt-1 15/16

SOURC E OF INFORMATION

Dire ct int era ct ion with the comp any m anagerand got the de tai ls.

we bsite

8/8/2019 DAMRO ppt (1)

http://slidepdf.com/reader/full/damro-ppt-1 16/16