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Chapter 2
Sahid Jaya Solo Hotel
In this chapter, the writer will explain the company profile of Sahid Jaya Solo Hotel.
Besides, the writer also presents the history, location, facilities, and organization chart of Sahid
Jaya Solo Hotel.
Short Profile
Sahid Jaya Solo Hotel was built by Sahid Group.Sahid Jaya Solo Hotel is the first of the
fifteen Sahid Hotel’s group which spread around Indonesia. This company is owned by Mr. Dr.
H. Sukamdani S. Gitosarjodjono and his wife, Mrs. Juliah Sukamdani. They started their
business by building publishing and printing house named PT. Sahid & Co and established on
January 13th 1960. Three years later, they built CV Tema Baru on October 7th 1963.
Mr. Sukamdani, as a printing and publishing businessman, often visited many cities
around Indonesia. Then he attempted to establish new business in hotel and accommodation. He
decided to build his first hotel in Solo named Sahid Sala Hotel on July 8th 1965. At the first time
Sahid Sala Hotel had 26 rooms on a land measuring 3.000 m2.
Sahid Sala Hotel was renovated and changed into Sahid Raya Hotel. The hotel with its
140 rooms available for rent had been considered as a four star hotel because of its improvement
in services quality from 1993 until 1995. Then, since July 8th 2007 Sahid Raya Hotel Solo has
changed into Sahid Jaya Solo Hotel. Now, it is a five star hotel in Surakarta. Sahid Jaya Solo
Hotel has a motto,“Where Tradition, Culture, and Service Merged”.
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Location
Sahid Jaya Solo Hotel is located at Gajah Mada, 82 Solo. It has strategic location at the
center of Surakarta. It has easy access to all important areas in Surakarta. It only takes 3
minutesfrom Balapan railway station, 20 minutes or 15,5 km from AdiSumarmoairport, and 5
minutes or 1 km from Tirtonadi bus station.
If the guests want to go to the business district, it takes only 5 minutes from the hotel by
car. To visit Mangkunegaran Palace, it only takes 5 minutes by car as it is only 1 km from the
hotel. Oneof many tourist destinations is Klewer Market, the biggest clothing market center in
Central Java which is only needs 15 minutes from the hotel by car.
Facilities
Sahid Jaya Solo Hotel was built with a modern culture as its architecture style, while its
decoration refers to both modern and traditional Javanese architectures. To indicate traditional
style, there is a set of traditional Javanese music instrument or gamelan. It is put in the lobby
corner and usually played in the morning or afternoon. It is played to welcome guests so that
they will feel comfortable since entering the hotel.
1. Rooms of Sahid Jaya Solo Hotel
Sahid Jaya Solo Hotel has 140 rooms which are located on the second floor up
to the eleventh floor. These rooms are classified into four types. Each of the type has
different price and specification. These room types are:
a) Superior Room (96 rooms)
This type is the cheapest room containing of two beds, each bed is only for one
person.
b) Deluxe Room (20 rooms)
This kind of room is more expensive than Superior room. It consists of one big
bed for two people.
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c) Executive Suite Room (23 rooms)
This kind of room is more expensive than Deluxe room. It consists of two rooms;
which are bedroom and living room. It has one big bed for two people, two
bathrooms and dining table in its living room.
d) President Suite (1 room)
This type of room is the most expensive room in Sahid Jaya Solo Hotel. It is a
very large room with several rooms inside such as: living room, a large bedroom,
working room, kitchen, and functional room. Important guests usually stay in this
room.
2. Fitness Center
Fitness center in Sahid Jaya Solo can be used either by the guests or public. The
guests can enjoy some facilities such as gymnasium, aerobic room, and jogging track
there. The guest can also join various activities such as aerobic, body language, low
impact, high impact, individual exercise, tae boo, stretching, weight loss/gain
program, and fitness.
3. Gajah Mungkur Swimming Pool
Gajah Mungkur swimming pool is located on the second floor. The guests or
public can enjoy their leisure time in Gajah Mungkur swimming pool. It opens from
06.00 am up to 09.00 pm.
4. The Outlet of Sahid Jaya Solo Hotel:
a) Sekar Jagad Pub & Lounge
b) Langenharjo Executive Lounge
c) Ratu Ratih Café
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5. The Venue of Sahid Jaya Solo Hotel:
a) Pedan Ballroom
b) Sukoharjo Ballroom
c) Sidomukti Ballroom
d) Sidodrajat Ballroom
Organizational Structure of Sahid Jaya Solo Hotel
Table 1.1 Organizational Chart of Sahid Jaya Solo Hotel
Each of the position in organization structure has responsibilities to their work. It will be
explained as follows:
1. General Manager
General Manager is responsible for the whole operation activities of the hotel.
She/he assists other department manager in making decision and keeps all departments
informed about the day to day hotel condition.
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2. Front Office Department
It has duty to sell room, give information about the hotel to the guests, and handle
the guests’ check-in and check-out process.
3. Personnel Department
This department has responsibility for handling all of the hotel operation which is
related to the employees, such as salary, work arrangement, promotion in rank, severance
in work relation, and staff recruiting.
4. Marketing Department
This department has responsibility for selling and promoting hotel’s products and
services.
5. Food and Beverages Department
This department handles all activities which are related to the food and beverage
served to the guests.
6. Housekeeping Department
It is responsible for the cleanliness, comfort, and beauty of the hotel area,
especially the rooms.
7. Engineering Department
It is responsible for maintenance and the operation of the hotel’s lightning,
heating, air conditioning, elevator, and other mechanical systems.
8. Accounting Department
It is responsible for financial matters, handle the hotel’s outcomes, and also
handle the requests for things needed by other departments.
9. Laundry Department
It is responsible for handling all of guests’ clothes and staffs’ uniforms.
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Public Relations of Sahid Jaya Solo Hotel
The role of hotel is important to support all of business activities, especially tourism.
Sahid Jaya Solo Hotel offers many kinds of facilities and has special characteristic of Surakarta
culture. Sahid Jaya Solo Hotel aims at doing some efforts not only to give good service to the
costumers, but also to reach their vision “Where Tradition, Culture & Service Merged”.
1. The History of Public Relations in Sahid Jaya Solo Hotel
Public Relations Division of Sahid Jaya Solo Hotel started its operation optimally
in 1998. On its organization chart, Public Relations belong to Sales & Marketing
Divisions. However, Public Relations division is not under to Sales & Marketing
Manager, but is under directly to the General Manager.
2. The Function of Public Relations
Generally, there are two functions of Public Relations in Sahid Jaya Solo Hotel:
a) Corporate Function
Public Relations Manager in Sahid Jaya Solo Hotel not only has function to create
good image of this company, but also to keep a good relationship with internal and
external public.
b) Marketing Function
Marketing in Public Relations of Sahid Jaya Solo Hotel has function to position
the company as a leader or expert,to build confidence and trust of the costumers, to
introduce new products from the hotel, to pass on the news of Sahid Jaya Solo Hotel
before making an advertisement, and to give motivation to all of the sales personals. In
Sahid Jaya Solo Hotel, Public Relations Manager and Sales & Marketing Manager have a
strong relationship. Both of them help each other to reach the target expected by the
Hotel Managements. The target is to improve the quantity of hotel product selling.
Although both have a strong relationship to each other, they have different duties and
responsibilities in order to prevent overlap.
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3. The Duties and Responsibilities of Public Relations
In order to be a good Public Relations practitioner, there are duties and
responsibilities for guiding the entire work program. Public Relations of Sahid Jaya Solo
Hotel has duties and responsibilities as follows:
a. Liaising with Sales & Marketing Manager on all matters dealing with media.
b. Developing and maintaining good media contacts.
c. Working with Sales & Marketing Manager in planning and strategizing media
press related activities.
d. Supervising the implementation of all activities related to press.
e. Arranging media publicity on the hotel and corporate activities through
dissemination of media release, general media relation in house promotion, and in
house function.
f. Arranging in house newsletter together with Human Resources Department
focusing on internal news, employee’s well being developments, “Hotel’s News
Update”, in order to develop pride in product and company.
g. Initiating, coordinating, and supervising all photo shoots in hotel, in line with the
image guidelines, to promote the hotel to the local and overseas market.
h. Dealing with guests and general public’s complaints and inquiries positively and
promptly under the guidance of the Sales & Marketing division.
i. Preparing advertising and media campaigns to actively promote the property and
submit to Sales & Marketing Manager/General Manager.
j. Implementing and maintaining the Public Relations budget set out by Sales &
Marketing Manager.
k. Working with Front Office and Guest Relation to determine VIP guests and
assists VIP guests with coordination of in house guest reception.
l. Coordinating guest lists and invitation of VIP guests, General Manager’s
corporate/press lunches, dinners and other in house organizing functions.
m. Providing other department with relevant information or activities that may be
useful when dealing with guests.
n. Supervising and coordinating Public Relations and sub section staff members
accordingly.
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o. Ensuring that all intended printed work prepared for the hotel proofreading and
approval by the Sales & Marketing Manager and the General Manager prior to
finalization.
p. Maintaining all administrative activities including press clippings, mailing lists,
and photo library requirements according to standard.
q. Attending and participating in training sessions as scheduled.
r. Following all the hotel layoff procedures.
s. Obeying all the hotel rules and regulations.
t. Establishing and maintaining effective staff relations.
u. Implementing related duties and special project assigned by Sales & Marketing
Manager
4. The Jobs Description of Public Relations
Public Relations in Sahid Jaya Solo Hotel has job description as follows:
a) Publicity
Sahid Jaya Solo Hotel uses printed and electronic media for publicity in
local and national areas; publicity through mass media done by Sahid Jaya Solo
Hotel such as: press release, press conference, and interview (with telephone,
facsimile, and radio). Sahid Jaya Solo Hotel has good relationship with all media.
They have partners like Solopos, JITU, Joglosemar, Karavan FN, and PTPN
Radio.
b) Planning Some Work Programs
Public Relations has some programs called “Public Relations Action
Plans”. This program can help Public Relations plan some work programs.
c) Advertising
Public Relations makes public advertisement. So far, Sahid Jaya Solo
Hotel make a good cooperation with TEMPO Magazine. From this cooperation, it
is hoped that one of hotel’s objective is fulfilled.
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d) Promotion
Promotion has different meaning from publicity and advertising. Public
Relations always gives free room vouchersas exchange with the press for news.
That is one of the ways to promote the products indirectly.
e) Lobbying and Public Affairs
Public Relations as the communication expert in Sahid Jaya Solo Hotel
must have a good relationship with internal and external public. Especially they
should have good external relationship to make lobbying easier. A good lobbying
can help the hotel all the way.
f) Collecting Data
Public Relations collects data from the guests by giving questionnaire
which consists of the service, complaints, and the staff affairs of Sahid Jaya Solo
Hotel.
g) Issues Management
Public Relations makes a monthly magazine for internal stakeholder to
inform all the information from the outside of the company.
5. The Scope of Communication in Public Relations
Good image is important for the development of the company. The key to build
good image is by making good relationship and communication.
The relationships of Public Relations in Sahid Jaya Solo Hotel Surakarta are divided into
two:
a. Internal Public with all of the internal stakeholders of Sahid Jaya Solo Hotel.
b. External Public
Government
Press and Mess Media
Costumers orguests
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