WUD Product StrategyFEATURE: ADDING MEDIA CONTENT TO APP AND WEB
Current Home Page Home button on mobile menu provides a list of actions for the user to:
o Send Money
o Pay Bills
o Track a Transfer
o Find an Agent
o Estimate Price
Product Strategy: Home Page Convert current Home Page into an active Launch Page with personalized, curated content.
KEY PERFORMANCE INDICATORS
User engagement
User acquisition
User monetization
Increased sales
Increased brand loyalty
CuratedHome Page
Increase User
Acquisition
Increase User
Engagement
Increase User
Retention
Increase Brand
Awareness
Drive User Monetizatio
n
Add Media Conten
t
Home Page Wire Frame: First Time User
Home Page Wire Frame: Frequent User
Version 2Version 1
Web Page: UX/UI for MVP
Use Cases & Personas: Mobile Persona + First Install Use Case
Joe installs and launches the app for the first time.
He sees the Welcome page and is able to scan it for information about the company. He clicks on the Let’s Get Started button and is immediately taken to the Send & Request screen.
He follows the on screen prompts and is able to set up a Profile and is able to send money successfully to his uncle in Honduras through the Send/Request UI.
After confirming his transaction, he is taken back to his Home Page that now shows his latest transaction, with self-serve tools for alerts and tracking, along with WU Rewards, and WU Promotions.
Joe is set in his routines and does not enjoy change in the way he does things.
Persona + Frequent User Use Case
Jill has logged in and uses her WU app to send and request money from her friends frequently.
She uses the Home Page to track her transactions, set reminders for payment requests, and view the latest WU Reward Offers as well as the latest WU Promotions with participating WU partners where she can shop for great deals.
Jill uses the Mini Games feature to collect rewards and achievements that she uses within the app. She keeps track of the latest information from WU through the rotating content in the Ad Carousel.
Jill adds friends often and looks for apps to simplify her routines.
Feature List: Mobile/Web MVPo Full Width Ad Carousel
o Click to Invite Friends
o Mini games for rewards
o Recent Transactions
o Reminder alert
o WU Partner Offers
o WU Rewards
Product Roadmap
R1 MVP
R2 Pri1 Pri0
R3 Pri2 Pri3 Pri4
UI Flow: Send MoneyVersion A
One form data entry and one click to confirm
Leverages contact list, email address, mobile number and WeChat user ID
UI Flow: Send MoneyVersion B
Highlights:
• Microinteractions to validate form input
• Uses Location Services
• Uses a progress bar to track status
• Leverages existing framework
• Easy for novice users to navigate
UI Flow: Request Money• One form data entry
• Leverages contact list, email address, mobile number and WeChat user ID.
• Ads Carousel
UI Flow: WalletOne stop location for all payment accounts
Add Bank Accounts
Add Credit/Debit Cards
Add Payment Accounts (PayPal/BitCoin)
UI Flow: Add BankDisplay an alphabetical list of banks and their logos
Autocomplete on typing
Reward user on task completion
UI Flow: Add Credit/Debit CardReward user upon task completion
UI Flow: Add Payment ProviderIntegrate with other payment providers to be a one-stop payment solution.
UI Flow: SettingsUser can access the following Account options:
Edit Profile
Change Phone Number
Banks & Cards
Alerts & notifications
Social Networks
Privacy & Sharing
Blocked Users
Nearby
UI Flow: WU RewardsFly out menu option from Home Page
Cross-promote with merchant network to develop incentives that are redeemable with WU Rewards
Ad Carousel to showcase WU’s merchant network and rewards
UI Flow: PromotionsFly out menu option from Launch Page
Cross-promote with merchant network to develop incentives that are redeemable with WU Rewards
Ad Carousel to showcase WU’s merchant network and rewards
Increase user engagement
Increase user retention
UI Flow: Transfer funds to BankFly out menu option from Home Page
UI Flow: Invite FriendsFly out Menu Option
Provide the user with the option to invite friends from Contact List that have not installed the app
UI Flow: Sign UpValidation via SMS phone number
QUESTIONS?THANK YOU FOR YOUR TIME!
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