Baby and Kiddie FairGrand Atrium - Supermal Karawaci
19 may - 1June 2014
“A perfect shopping spot for Moms, babies and kids in Tangerang area “
FactsDi tahun 2013 menjelang 2014, populasi
kelahiran bayi dalam kurun waktu tersebut mencapai peningkatan yang signifikan sekitar 2.34% khususnya di wilayah ibukota Jakarta dan Banten
Pemerintah menargetkan melalui BKKBN yaitu target rencana pem bangunan jangka menengah nasional (RPJMN) 2010-2014 adalah 30 kelahiran per 1000
VenueSupermal Karawaci merupakan mall terbesar yang terletak di barat Jakarta dan memiliki lebih dari 600 tenants dengan berbagai brand baik lokal maupun internasional.
Dengan konsep mall keluarga yang memiliki 4 lantai dipenuhi oleh beragam tenancy mix, Supermal Karawaci mencatat peningkatan customer hingga 25000 per hari di weekly basis dan 45000 per hari ketika di weekend basis yang dikunjungi oleh kalangan kelas ekonomi menengah dan menengah atas.
MapLocation: Grand atrium
Event HighlightWith 2 weeks period of having this integrated show, it will create some market initiatives and easily penetrate into new customers not only within the daily mall customers but also gather outside Karawaci area.
Supermal Karawaci presents to the audience about the event through some interactive talk show and games sponsors by exhibitor with schedule below:
………………..
Who can join? Baby and kids clothing, shoes and accessories
Maternity clothing and equipment
Independent mid-wives, hospitals, birth centres, and cord blood storage
Insurance and financial institutions
Toys, collectible games, educational games and gifts
Nursery furniture and equipment
Pre-school and after school care/facilities
Who will visit?
Mall customers
Members of privileged platinum card Supermal Karawaci
Media promo- ABOVE THE LINE
Printed Advertisment
Billboard
- BELOW THE LINE
Flyer, Poster
Hanging Banner
TVC ,etc
- Social Media
Website
BUDGET EVENTNo Description Period Total1 Target Income /Center Atrium 2 weeks x 20 booth Rp. 252.000.000
Expenses
1Booth (Partition, MCB, Carpet, Cable) 20 Partisi x Rp. 3.000.000 Rp. 60.000.000
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