You Inc.: Advising You Inc.: Advising Students to Pursue Students to Pursue

Their Passion Their Passion Through the Power of Through the Power of Personal BrandingPersonal Branding

Richard Kane, Family and Consumer SciencesRichard Kane, Family and Consumer SciencesMelissa Moody, Mennonite College of NursingMelissa Moody, Mennonite College of Nursing

Illinois State UniversityIllinois State UniversityNACADA Region V ConferenceNACADA Region V Conference

April 19, 2011April 19, 2011

Description of the Description of the ProblemProblem

► Traditional methods of finding a job Traditional methods of finding a job or internship are no longer viableor internship are no longer viable Submitting resume and cover letter to Submitting resume and cover letter to newspaper adds and corporate job/HR sites newspaper adds and corporate job/HR sites

Crossing your fingers for a call backCrossing your fingers for a call back► 100% anonymous job search that is fiercely 100% anonymous job search that is fiercely competitive and time consumingcompetitive and time consuming

► Traditional methods relegate students to Traditional methods relegate students to becoming passive participants in job searchbecoming passive participants in job search

► Social media is quickly replacing traditional Social media is quickly replacing traditional job searchjob search

Accessing the “Hidden Accessing the “Hidden Job Market”Job Market”

► Often overwhelmed by other duties, hiring Often overwhelmed by other duties, hiring managers often skirt advertising jobs to avoidmanagers often skirt advertising jobs to avoid Difficult recruitment processesDifficult recruitment processes The stampede of applicantsThe stampede of applicants Unproductive reviews of generic resumes Unproductive reviews of generic resumes 

► Instead, hiring managers today useInstead, hiring managers today use Referrals Referrals Professional associationsProfessional associations Social networkingSocial networking

► Many of the best opportunities are found in Many of the best opportunities are found in this “hidden job market,” accessible only this “hidden job market,” accessible only through social networksthrough social networks

Meeting the Need through Meeting the Need through Personal BrandingPersonal Branding

► Personal branding is the new Personal branding is the new prerequisite forprerequisite for Proactive career successProactive career success Entrepreneurial success Entrepreneurial success Differentiating competencies Differentiating competencies Demonstrating unique personal Demonstrating unique personal characteristics characteristics

Nuts and Bolts of Nuts and Bolts of Personal BrandingPersonal Branding

► LinkedInLinkedIn► FacebookFacebook► Twitter Twitter ► BlogsBlogs► Personal Web sitePersonal Web site► Digital portfolioDigital portfolio► Video resumeVideo resume

Elements of a Strong Elements of a Strong Personal BrandPersonal Brand

► Makes a great first impressionMakes a great first impression► Compels the market (audience)Compels the market (audience)► Consistent across social media Consistent across social media platformsplatforms

► Well known in it’s nicheWell known in it’s niche► TransparentTransparent► CollaborativeCollaborative► AuthenticAuthentic

Building your brand Building your brand starts with your biostarts with your bio

► The need for an effective bio is The need for an effective bio is NEWNEW

► Bio attracts target audienceBio attracts target audience► Craft an authentic story to draw Craft an authentic story to draw your audience into a your audience into a relationship with yourelationship with you Authenticity requires digging deep Authenticity requires digging deep to uncover the real youto uncover the real you

Michael Margolis- Dean Michael Margolis- Dean Story UniversityStory University

► The son of an inventor and artist, I am fascinated by how ideas socialize into reality. As The son of an inventor and artist, I am fascinated by how ideas socialize into reality. As President of Get Storied, I oversee a growing education/publishing platform that includes Story President of Get Storied, I oversee a growing education/publishing platform that includes Story University, Reinvention Summit, and The New Storytellers. I spend most of my time these days University, Reinvention Summit, and The New Storytellers. I spend most of my time these days developing online courses for Story University and spreading the gospel of story. developing online courses for Story University and spreading the gospel of story.

Over the last decade, I have promoted the evolving role of storytelling at the heart of branding, Over the last decade, I have promoted the evolving role of storytelling at the heart of branding, innovation, and culture change. In the process, I consulted to dozens of organizations including innovation, and culture change. In the process, I consulted to dozens of organizations including Audubon, Ernst & Young, Marriott, NASA, Omnicom, YWCA, and the International Storytelling Center. Audubon, Ernst & Young, Marriott, NASA, Omnicom, YWCA, and the International Storytelling Center. In November 2010, I launched and curated the Reinvention Summit, a 2-week virtual conference on In November 2010, I launched and curated the Reinvention Summit, a 2-week virtual conference on the future of storytelling, with 37 speakers and 500+ participants. I'm also working with Zappos the future of storytelling, with 37 speakers and 500+ participants. I'm also working with Zappos Insights on their next generation culture training curriculum.Insights on their next generation culture training curriculum.

Despite an unconventional approach, my work has been featured in Brandweek, Fast Company, and Despite an unconventional approach, my work has been featured in Brandweek, Fast Company, and Storytelling Magazine. I am also a contributing author to Wake Me When When the Data is Over, a Storytelling Magazine. I am also a contributing author to Wake Me When When the Data is Over, a leading compendium on strategic storytelling (Jossey-Bass 2006), and guest blogger for websites leading compendium on strategic storytelling (Jossey-Bass 2006), and guest blogger for websites including PSFK.com. With a background in cultural anthropology, I am fascinated with identity, including PSFK.com. With a background in cultural anthropology, I am fascinated with identity, relationships, perception, and meaning making in the digital age. I began my career as a social relationships, perception, and meaning making in the digital age. I began my career as a social entrepreneur, the founding member of two social enterprises by the age of 23. Raised in entrepreneur, the founding member of two social enterprises by the age of 23. Raised in Switzerland and Los Angeles, I now live in the East Village of NYC. When not working double-Switzerland and Los Angeles, I now live in the East Village of NYC. When not working double-shifts, I geek-out on technology, 70s ghetto funk, and Indian spices. I also eat more chocolate shifts, I geek-out on technology, 70s ghetto funk, and Indian spices. I also eat more chocolate than the average human.than the average human.

Thousands have downloaded a free digital copy of my latest book, Believe Me: A Storytelling Thousands have downloaded a free digital copy of my latest book, Believe Me: A Storytelling Manifesto for Change-Makers and Innovators at www.getstoried.com. Manifesto for Change-Makers and Innovators at www.getstoried.com.

Let me know what you think! Would love to talk storyLet me know what you think! Would love to talk story

Elements of a successful Elements of a successful biobio

Has a lead sentence that reflectsHas a lead sentence that reflects► Who you areWho you are► What you doWhat you do► Who you serveWho you serve

Uses narrative to create a unique, Uses narrative to create a unique, memorable and accurate first memorable and accurate first impression of your brandimpression of your brand

Using your past to Using your past to legitimize your futurelegitimize your future Students should start by answering this Students should start by answering this basic question, “who is the real me?”basic question, “who is the real me?”

What are your influences?What are your influences? What forces shaped you?What forces shaped you? What makes me special?What makes me special? What do people in my network think is special What do people in my network think is special about me?about me?

Have I ever been complimented for a skill or Have I ever been complimented for a skill or talent?talent?

Is there something I do well and am passionate Is there something I do well and am passionate about?about?

What achievements am I proud of?What achievements am I proud of?

Role of your bioRole of your bio► Tone – sets the terms of a Tone – sets the terms of a relationshiprelationship

► Context – what has shaped youContext – what has shaped you► Credibility – can I believe youCredibility – can I believe you► Cultivation – educate your Cultivation – educate your readerreader

► Invitation – establish shared Invitation – establish shared bondsbonds

Personal Branding Personal Branding Learning OutcomesLearning Outcomes

► Personal branding teaches studentsPersonal branding teaches students CreativityCreativity Writing skillsWriting skills Coaching skillsCoaching skills Leadership skillsLeadership skills Communication skillsCommunication skills Motivation skillsMotivation skills Sales and negotiation skillsSales and negotiation skills Cutting-edge marketing and PR skillsCutting-edge marketing and PR skills

Student Branding: benefits Student Branding: benefits to your institutionto your institution

► Heightened professionalism Heightened professionalism reflects well on their schoolreflects well on their school

► Accelerated professional growth Accelerated professional growth means alumni become potential means alumni become potential donors more quickly donors more quickly

► Alumni who are successful personal Alumni who are successful personal branders cast authenticity and branders cast authenticity and recruit others into a relationship recruit others into a relationship with the schoolwith the school

Why Student Should Begin Why Student Should Begin Building Their Brands Building Their Brands

EarlyEarly► The principle of compound The principle of compound interest applies easily to interest applies easily to personal brandingpersonal branding Just as with a personal savings Just as with a personal savings nest, a personal brand must be nest, a personal brand must be built before it can be usedbuilt before it can be used

► Freshmen can begin to network Freshmen can begin to network for internships required when for internships required when they are seniorsthey are seniors

Example student: Greg de Example student: Greg de LimaLima

► Started personal branding as a freshman

► http://twitter.com/gregdelimahttp://facebook.com/gregdelimahttp://linkedin.com/in/http://linkedin.com/in/gregdelimagregdelimahttp://gregdelima.comhttp://gregdelima.com

Connect with usConnect with us► http://www.linkedin.com/in/richardfkanehttp://www.linkedin.com/in/richardfkane► http://coverbrazil.posterous.com/http://coverbrazil.posterous.com/► http://www.facebook.com/rfkanehttp://www.facebook.com/rfkane► http://twitter.com/CoverBrazilhttp://twitter.com/CoverBrazil► http://fcs.illinoisstate.edu/profiles/http://fcs.illinoisstate.edu/profiles/default.aspx?q=BM200709130004default.aspx?q=BM200709130004

► http://www.linkedin.com/in/melissakmoodyhttp://www.linkedin.com/in/melissakmoody► http://twitter.com/mmoody70http://twitter.com/mmoody70