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Bridal Fall 2020

Wayman Designs

New York City College of Technology Professor Woods

Zari Wayman

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Author Author Zari Mandisa Wayman was born in Brooklyn, New York on October 31, 1997.

She has two amazing parents and an older sister. Her love for clothes started at a young age due

to her mom and grandmothers amazing fashion sense. She would take her mom’s clothes and

have fashion shows for her parents and family friends. But, as she got older, her love for fashion

dwindled when she realized how competitive the fashion world was. Luckily, her father talked

her into still trying out for fashion because, as he said, “Everything in life is competitive.”

Wayman attended the New York City College of Technology where she majored in the

Business of Fashion and Technology. There, she got an internship with DVF where she learned

the ins and outs of the fashion and business world. Later on she attended New York University

for her Master’s in Business. This helped to put her business idea in motion. She created her own

website and started sewing and designing clothes. A lot of people enjoyed her clothes which

helped her to build her company and start Wayman. Designs.

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Table of Contents

To the Reader 4

Consumer Profile 8

History on Wedding Dresses 10

Timeline of Past Events 17

Overview of Wedding Dresses 23

Trend Forecasts, Sketches, Color Palette, and Fabrics 27

References 30

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To the Reader

The most important dress you will ever wear in life is your wedding dress. It will be your

most treasured possession because of the love and memories you will have when wearing it.

Throughout history, wedding dresses have not been as loved or popular. Wedding dresses

were not white or fancy. It was your best dress that was any color or fabric. But, as time went on,

the ‘spirit of the times,’ or Zeitgeist, reflected the wedding dress style. An example being Queen

Victoria’s dress in 1840. Her dress spurred the phenomenon of a bride having a white wedding

dress whereas, compared to today, a white wedding dress is slowly fading out. This leads to

each decade creating something new; from the Flapper trend in the 20s to the Bohemian trend in

the 60s. Also, wedding dresses spanned from short with fringe to long and fitted or scoop neck

with a column skirt to strapless with a ball gown. This gave brides a variety of dresses to choose

from for their special day.

Wayman Designs makes it easy for you to choose a wedding dress or design your dream

dress. No style is off limits. Also, there are new dresses to choose from each season. Each dress

being a trend prediction for the following year in the bridal industry.

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Grace Kelly in 1956

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Audrey Hepburn in 1969

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Elizabeth Taylor in 1976

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Consumer Profile

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Wayman Designs typical customer is a woman between the ages of 27 and 29. She is a

college graduate who has an office job. Her main goal for her career is to potentially become a

CEO or VP of her own company. She lives in an urban area preferably New York City or Los

Angeles in a condominium. She is single, or engaged, and has no kids. She has a pet dog; a

Chihuahua or Shit Tzu. She loves smalls dogs because they are easy to snuggle with and

befriend. My customer does not have a specific race or ethnicity. All is welcomed. Her body type

is petite. She is not overly religious but believes in a higher power. This woman has a lot of

hobbies and interests. She likes to go to the spa, get regular manicures and pedicures, do Pilates

and yoga, along with going to the gym. Also, she likes to attend sport events (baseball,

basketball, football games) and concert events. Her favorite television shows are comedies like

New Girl and 2 Broke Girls, dramas such as Criminal Minds, Grey’s Anatomy, and How To Get

Away With Murder, and reality shows like Keeping Up With the Kardashians and Total Divas.

Women come to my business to find a beautiful wedding dress that will reflect who they

are as a person. Some concerns while looking for their dream dress can be assuring that the dress

fits perfectly, the price is right, and it exceeds all their expectations on being the best wedding

dress. A woman might be turned off by my business because it is only for women who are petite,

5’5 and shorter. Previous customers will refer my business to friends because of how well we

treat our customers and help them find the perfect dress. We don’t discriminate or make the

customer feel as if her concerns or anxieties do not matter about the type of dress she wants or

how she wants it to fit. My customer is willing to spend any amount on her dress.

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History on Wedding Dresses

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Queen Victoria in 1840

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Ancient Roman

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Weddings were not as significant as they are today. They were not a “symbol of love and

commitment between the bride and the groom” (The Dreamstress, 2018). It was more of a

business deal between families who wanted to marry off their daughter with hopes of getting

something in exchange. Also, this means a wedding dress was not as popular as they are today.

It is a “fairly modern fashion ‘invention’” (Zhekova, 2018).

The probability of a woman from the middle ages or Renaissance age wearing a white

wedding dress is slim to zero. Ancient Roman brides wore “long veils of deep yellow over a

complicated six part braided hairstyle” (Brennan, 2017). Brides were seen as torches; bringing

light and warmth to their new husbands’ homes hence the yellow veils, also known as “the color

of the flame.” Long violet, or light reddish, robes that were cinched at the waist with the use of a

girdle were worn by Ancient Athenian brides. The groom was supposed to loosen the girdle after

the wedding which symbolized the loss of the bride’s virginity. An important theme of weddings

was the “symbolic passage from childhood to adulthood” (Brennan, 2017). Women were now

leaving their family homes to live with their new husband. They were passing from the “virginal,

springtime realm of girlhood” to the “fruitful maturity of married life” (Brennan, 2017).

China was the first place where specific colors were designated to specific members of

society. Zhou Dynasty rulers created clothing laws in which they stated “what could be worn, by

whom, and when, based on profession, social caste, gender, and occasion” (Brennan, 2017).

Brides and their bridesmaids were allowed to wear black robes with red trim over a visible white

undergarment. These laws were still in effect during the Han Dynasty but the Hans were less

strict in enforcing the clothing laws. They allowed for different colors during the change of

seasons: green in spring, red in summer, yellow in autumn, and black in winter. Within the Tang

Dynasty, clothing laws loosened even more allowing for brides to be more daring and

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fashionable. Brides could wear green whereas bridesmaids could wear red. Also, with this new

freedom, brides could experiment and wear short dresses or traditional menswear in daily life.

The Tang Dynasty was an important time in immigration and cultural influence in which there

were fashion influences from Japan and the Korean Peninsula. A Japanese bride would wear

several kimonos in different colors throughout the wedding day. Korean silk wedding robes were

numerous colors as well; red, green, and yellow.

In 1840, England’s Queen Victoria marriage to her cousin Prince Albert was the

monumental white dress occasion. Her dress was “an opulent pale dress festooned with orange

flower blossoms” and a “tight bodice that hugged the natural waist, and a voluminous, full skirt,

held out from the body with crinolines and petticoats” (Brennan, 2017). In this time, the British

people loved the relationship between Queen Victoria and Prince Albert because of their

embodiment of “domestic bliss.”

The rise of photography allowed for women around the world to start creating a ‘white

wedding dress’ trend. Godey’s Lady Book, one of the first magazines for women in America,

stated that white was the best hue for brides; “custom has decided, from the earliest ages, that

white is the most fitting hue for brides, whatever may be the material. It is an emblem of the

purity and innocence of girlhood, and the unsullied heart she now yields to the chosen one”

(Brennan, 2017). The ‘white dress’ has now become a symbol of innocence and virginity instead

of wealth.

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Traditional Indian Sari/Lehenga

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Traditional Japanese Wedding Kimono

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Timeline of Past Events

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Princess Diana in 1981

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1900s: Bridal gowns were influenced by Queen Victoria.

She started the 'white wedding' dress whereas other brides were wearing azure,

mauve, or pale pink.

1910s: This is the end of the Edwardian era along with its

fashion. Cars started to become more dependable

which allowed for weddings to take place at churches,

country clubs, etc.

1920s: The "Flapper Trend" is in due to the Post World War I

society. American Jazz and dancing has been popularized which calls for a looser fit in

clothing.

1930s: The Depression happens within this decade

causing for money to be scarce and luxury materials to be unaffordable. Also, the film

industry starts and 'ladylike glamour' begins.

1940s: World War II era simplified weddings. They were planned a few days ahead of time due to the

groom's leave date.

1950s: The American wedding dress was revolutionized by actress Grace Kelly. Her dress is stated to be "one of the most elegant and

best remembered" wedding dresses. Also, Rock 'n' Roll and R&B

started to impact the fashions.

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1960s: This is considered the "Space Age" in which metallic embellishments became very common. Also, social groups like "hippies and rockers" started to impact fashion.

1970s: "Me" decade in which everyone had their own

approach of doing things. The bridal business started with the rise of bridal magazines and

bridal designers.

1980s: Princess Diana's wedding was labeled the

'wedding of the century' and her wedding dress became

'one of the most iconic' dresses of all time.

1990s: Carolyn Bessette Kennedy's wedding dress to JFK, Jr. started a trend with

the simple, silk sheath design.

2000s: Religious ceremonies were no longer a popular wedding style.

People opted to have destination weddings

instead.

2010s: Kate Middleton's wedding dress popularized

the long, lacy fingertop length veil. Also,

assymmetrical styles were common due to Michelle

Obama.

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Victoria Beckham in 1999

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Kate Middleton in 2011

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Overview of Wedding Dresses

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1900s

• S shaped corsets were popular to draw in the stomach • Frills were found on the bodice• Forearms were covered with wide, puffy sleeves• High necklines with collars/long trains/long gloves/veil

hats

1910s• Empire line gowns were popular with less full skirts • Waistlines were higher/Bretelles are seen • Sleeves are shorter and worn to the elbow• Lace designs/veil headpiece & mob cap style veils

1920s

• Dresses were shorter, or below the knee• Veils were longer and flowed into trains/cloche style

veils • Straight silhouettes with swing hemline/V

necklines/dropped hip waistline/long sleeves

1930s

• Dresses were floral and calf length• Veils weren't as popular; hats worn in its place• Rayon was the most used material instead of silk• Hemlines were longer; ankle length and not floor length• Waistlines were more distinguished

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1940s

• Silhouettes reflected the needs of wartime women• Skirts had a length for riding a bike/jackets could be

buttoned high to the neck• Dresses had rounded shoulders and gathered sleeves• Corseted waists and padded hips to highlight the

hourglass figure

1950s

• Ballerina length dresses were popular• Fuller skirt and fitted bodices that cinched at the waist• Strapless dresses/sweetheart neckline/shorter

veils/birdcage veils• Dresses were commonly covered with lace

1960s

• Waistlines were higher• Empire line silhouettes were popular • Veils were shorter• Necklines were modest, fairly high• Metallice embellishments and floral details were common

1970s• Bohemian fashions became popularized due to the era • Double knit gowns/drop back caplets/batwing

sleeves/empire waists/bustled trains

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1980s

• Cathedral trains/full length veils/lace edged frills • Sleeves were gathered at the wrist• Oversized shoulders/ high stand mandarin collared

necklines were popular • Variety of colors in white became more known

1990s• Minimalist styles became more prominent• Embellishments like lace and beads were rarely used • Simple veils were more common• Silhouettes were more fitted

2000s• Strapless gowns and pickup skirts were popular• Gloves were no longer worn• Veils weren't as popular• Lace, beading, and belts were being used

2010s• Gowns were curve hugging • Mermaid silhouette was extremely popular • Full romantic veils became fashionable • Textured details: beading and crystals were common

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Trend Forecasts, Sketches, Color Palette, and Fabric

Swatches

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Color Palette

Pantone 14-2808/Sweet Lilac

Pantone 19-1862/Jester Red

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Pantone 13-0919/Soybean

Pantone 11-0106/Sweet Corn

Pantone 18-1031/Toffee

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Fabric Swatches

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References All That’s Interesting. (2018). The intriguing history of wedding gowns. All That’s Interesting. Retrieved from https://allthatsinteresting.com/history-of-wedding-gowns Zhekova, D. (2018) The evolution of the wedding dress, in photos. Instyle. Retrieved from https://www.instyle.com/weddings/evolution-wedding-dress-photos Brennan, S. (2017). A natural history of the wedding dress. JSTOR Daily. Retrieved from https://daily.jstor.org/a-natural-history-of-the-wedding-dress/ Edwards, J. (2015). This is how much wedding dresses have changed since the 1900s. Cosmopolitan. Retrieved from https://www.cosmopolitan.com/uk/fashion/style/news/a37408/wedding-dresses-evolution-infographic/ Spedding, E. (2016). Why Grace Kelly’s wedding dress still looks impeccable 60 years on. The Telegraph. Retrieved from https://www.telegraph.co.uk/fashion/people/why-grace-kellys-wedding-dress-still-looks-impeccable-60-years-o/ Correia, R. (2017). TBT: Audrey Hepburn’s 3 wedding dresses. Brides. Retrieved from https://www.brides.com/story/tbt-audrey-hepburn-wedding-dress (2015). Wedding dresses. Retrieved from http://wedding-dresses-photo.blogspot.com/2015/10/ancient-roman-wedding-dress.html Traditional wedding dresses. Blogspot. Retrieved from http://traditionalweddingdress.blogspot.com/2011/07/kimono-wedding-dress.html Vargas, C. (2018). Every detail about Princess Diana’s iconic wedding dress. Town and Country. Retrieved from https://www.townandcountrymag.com/the-scene/weddings/g18205746/princess-diana-wedding-dress/ Mullins, T. Lottostar’s ‘most expensive’: wedding dresses. LottoStar. Retrieved from https://lottostar.co.za/blog/lottostars-most-expensive-wedding-dresses/ Presman, L. (2018). Pantone. https://www.pantone.com/color-intelligence/fashion-color-trend-report/fashion-color-trend-report-new-york-spring-summer-2019

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