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Volume 13752019

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Annual Conference of Science and Technology 30 August 2018, Malang, Indonesia

Accepted papers received: 16 October 2019Published online: 25 November 2019

011001OPEN ACCESS

Preface View article PDFOpen abstract

011002OPEN ACCESS

List of Committee View article PDFOpen abstract

011003OPEN ACCESS

Peer review statement View article PDFOpen abstract

012001OPEN ACCESS

Interpolation of beef price in Malang City during Eid Al-Adha 2017S Harini, A Iriany, A D Mulyanto, C C Astuti, V Metyopandi and I N Diana

View article PDFOpen abstract

012002OPEN ACCESS

Development potential of beef cattle business and alternative strategiesdevelopment of beef cattle in PamekasanR Riszqina, S Nurlaila, S Suparno and A Y Heryadi

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https://iopscience.iop.org/article/10.1088/1742-6596/1375/1/011001

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012003OPEN ACCESS

Effect of the teaching and learning mathematics strategy based onmetacognitive scaffolding on instructional efficiencyT Turmudi, E Susanti, A Abdussakir and N M Tajudin


012004OPEN ACCESS

Packaging design and determination of shelf life Pundang SeluangH Harris, N Rochyani and T Widayatsih


012005OPEN ACCESS

Prediction of moment resistance of steel connection with Macro Excel usingEurocode standardM Firdaus, A Saggaff, M Md Tahir, S P Ngian and A Sulaiman


012006OPEN ACCESS

ICT application in cyber counseling as a teacher accelerator with optimizingWhatsApp based mobile computingA E Budianto, A Aziz and N Hidayah


012007OPEN ACCESS

Cleaning schedule for increased energy efficiency on heat exchanger process:Sugar plant case studyD H A Sudarni


012008OPEN ACCESS

Performance Analysis of Long Storage and Tidal Controlling Gate on the Floodof Kemuning RiverK Kustamar, L D Susanawati, T H Nainggolan, A Witjaksono and M Ajiza


012009OPEN ACCESS

Decision support system with TOPSIS method for lecturer appraisal inUniversitas PGRI MadiunS Saifulloh, R Pamungkas and M Lenawati

































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012010OPEN ACCESS

The analysis interaction of learning media electronic circuits based on livewiresoftware to improve study result and creative thinkingS Kartikawati and S Nita


012011OPEN ACCESS

The effect of different stem immersion duration on goat urine solution onsuccess rate of elephant grass cuttings (pennisetum purpureum)T I W Kustyorini, D P P Hadiyani and H Rohman


012012OPEN ACCESS

Metacognition, self-efficacy, and mathematics learning achievement: A studybased on gender differencesA H Kaluge


012013OPEN ACCESS

Implementation of Multivariate Analysis of Variance (MANOVA) in experimentsfactorial two factors (Study: Growth and development of soybean germination)H Saleh, S I Hasanah and A Subaidi


012014OPEN ACCESS

Effect of local taro starch (Colocasia esculenta) towards the nutritional value ofyogurt with commercial probiotic starterA T N Krisnaningsih, D Rosyidi, L E Radiati and P Purwadi


012015OPEN ACCESS

Fractionation of bioactive materials temulawak rhizome (Curcumaxanthorrhiza) on fungal Candida albicans in search of phytopharmacaD Novianti and T Kartika


012016OPEN ACCESS

Domestication of Rasbora argyrotaenia from the Musi river watersD Mutiara, H Harris and N Arsyad


012017OPEN ACCESS

The ontogenic and feed consumtion of Silver Rasbora






























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S Anwar, H Harris, D Mutiara and N Arsyad


012018OPEN ACCESS

Feasibility analysis of laying hen business of pullet periodD P Puriastuti, H Leondro and A Sodiq


012019OPEN ACCESS

Artificial Insemination using liquid sperm Filial Ongole Bull after sexed withdifferent methodsE D Kusumawati, T Susilawati, N Isnaini, S Rahayu, A P A Yekti, K Kuswati, A Ridhowi and S Rahadi


012021OPEN ACCESS

The Separation Optimization of Berberine in Anting-Anting Plants (AcalyphaIndica Linn) using High Performance Liquid Chromatography (HPLC)E K Hayati, A Zaky F R, H Husna, A Nihayatul, A D R Madjid and R Mutiah


012022OPEN ACCESS

Liquid waste pollution model and characterization levels from small-scale goldmining activitiesS Solihin, R Amukti and D Guntoro


012023OPEN ACCESS

Exploration of natural dyes as alternative substitutes of synthetic dyes on batikmaking fabricsP Purwanto


012024OPEN ACCESS

Effect of particles size adsorbent of sugarcane bagasse and contact time onremoval Pb(II) ions in wastewater by using vertical series column methodH Z Umar, C A Rahmahwati, S Abubakar and S Samsul


012025OPEN ACCESS

Using of rice husk ash as material addition in mixing concrete by mixing 1Cement : 2 Sand : 3G to increase the compressive strengthF E Yulianto, M H Mukti and A Irmawan

































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012026OPEN ACCESS

Influence of replacement Portland cement with white limestone powder fromMadura as filler on hot asphalt mixture (hot mix) Asphalt Concrete Wearing Course(ACWC) on Marshall characteristicT J Irwanto and T Qadar


012027OPEN ACCESS

Effect of high rise building against transportation in campus areaS H Djoeffan, H Burhanidin and W Weishaguna


012028OPEN ACCESS

Framework of sustainable development planning in IndonesiaA R Dariah, A Y Mafruhat and E Hendrakusumah


012029OPEN ACCESS

Implementation of Naïve Bayes updateable with modified absolute discountsmoothing on Pamekasan Regent SMS center data classificationB Said and N P Dewi


012030OPEN ACCESS

The role of electronic learning media in creativity learningT Hikmawan, N Sutarni and A Hufad


012031OPEN ACCESS

Process of transformation dissemination radio broadcast contentM Arief


012032OPEN ACCESS

Online journalist, rapid technology and partial verifications in reporting diversityR Loisa, E H Susanto and A Junaidi


012033OPEN ACCESS

Inheritance process of West Java local-arts values based on multimediacommunicationsE Wartika, I Ridwan and A Apip


































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012034OPEN ACCESS

Problem Based Learning (PBL) as a learning device integrated with ComputerAssisted Instruction (CAI) to enhance junior high school students comprehension on theconcept of soundS D Aji, A D Hendrayana and M N Hudha


012035OPEN ACCESS

Developing augmented reality based application for character education usingunity with Vuforia SDKM Sarosa, A Chalim, S Suhari, Z Sari and H B Hakim


012036OPEN ACCESS

3D modeling the gamelan of saron as a documentation of cultural heritagepreservation effortsY P Yuda and M N L Azis


012037OPEN ACCESS

"ARRES" Augmented Reality for the human respiratory systemE L Amalia and D Suryani H


012038OPEN ACCESS

Implementation weighted product method to determine multiple intelligencechildM Ahsan and N Indawati


012039OPEN ACCESS

Decision making system vocational high school election using prometheemethodR Agustina, Y S Dwanoko, G Susanto, W Kuswinardi, H L Purwanto and D Suprianto


012040OPEN ACCESS

Performance analysis of a standalone hybrid renewable electric generationsystem during fault conditionA Pradipta and I Sunaryantiningsih


012041OPEN ACCESS





























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Design of a prototype of manipulator arm for implementing pick-and-place task inindustrial robot system using TCS3200 color sensor and ATmega2560 microcontrollerA Najmurrokhman, K Kusnandar, F Maulana, B Wibowo and E Nurlina


012042OPEN ACCESS

A design simulation of traffic light intersection using SimEvents MATLABE Harahap, P Purnamasari, N Saefudin, A A Nurrahman, D Darmawan and R Ceha


012043OPEN ACCESS

Sustainability of technological dimension in dairy agribusinessR Mastuti, F Alham, C Gustiana, H Hanisah, M Jamil, M Muslimah and R Rozalina


012044OPEN ACCESS

Self-purification performance of Brantas river from deoxygenation rate ofcarbonE Hendriarianti, S Sudiro, K Kustamar and A Nurhayati


012045OPEN ACCESS

Prediction of time-lapse microgravity value based on groundwater change mapin 2003 - 2010 at Dayeuhkolot industrial area, BandungS Sriyanti, D Abdurrahman, N F Isniarno, R Amukti and S Widayati


012046OPEN ACCESS

Development of technique to determine soil quality index for assessing soilconditionL M Rachman


012047OPEN ACCESS

The research of gold processing from tailings of iron sand processing fromSouth Kalimantan by using amalgamation methods in West JavaL Pulungan, P Pramusanto and F A Hermana


012048OPEN ACCESS

Supply arrangement of raw material and sugar stock to organize overstock riskin warehouseY A Kusuma






























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012049OPEN ACCESS

Anthropometry application of students in the design of campus tables andchairsM Andriani


012050OPEN ACCESS

Ergonomic design for laptop desk in sit-down cafe with hotspotJ Hutabarat, D W L Basuki and A Mustofa


012051OPEN ACCESS

Determination model for flagship industry based on potential commodityA H Numan, L Nurwandi, D J Damiri and P Renosori


012052OPEN ACCESS

Location determination model for depot based capacity on seaweed industrydistributionL Nurwandi, A H Numan, I Bachtiar and S Selamat


012053OPEN ACCESS

Technology transfer program for SMEs in IndonesiaF Handoko, P Vitasari, S Hidayat and M E Tjahjadi


012054OPEN ACCESS

Industrial symbiosis of fragrant lemongrass distillation in West JavaA Aviasti, N Nugraha, R Amaranti and A A Nurrahman


012055OPEN ACCESS

The use Instagram with visiting interest: The correlation between the [email protected] Instagram with visiting interestD Ahmadi and A V Adzhani


012056OPEN ACCESS

Business architecture planning with TOGAF frameworkL Sofyana and A R Putera

































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012057OPEN ACCESS

Voice pattern recognition using Mel-Frequency Cepstral Coefficient andHidden Markov Model for bahasa MaduraU Ubaidi and N P Dewi


012058OPEN ACCESS

Utilization of information technology for sustainable rural developmentD L Chaerowati and I S Ibrahim


012059OPEN ACCESS

The role of product attributes in forming consumers perception of local packeddrinking water brand in Langsa CityM Fuad, H Hanafiah and G A Wibowo


012060OPEN ACCESS

The millennials' perceived behavioural control on an eco - friendly housepurchase intentionM Wijayaningtyas, F Handoko and S Hidayat


012061OPEN ACCESS

Strategy in river flood controlN Nurdiyanto


012062OPEN ACCESS

Microwave-assisted hydrothermal growth of ZnO micro-nano structuresS Alfarisa, P L Toruan, W S B Dwandaru, M N Hudha and I Sumarlan


012063OPEN ACCESS

Preliminary study potential of heavy metals in geothermal sludgeL Pulungan, Y Ashari and I K Wicaksana


012064OPEN ACCESS

Fixed point theorem on volterra integral equationS C Sihombing and L Lia

































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012065OPEN ACCESS

Eccentric distance sum and adjacent eccentric distance sum index ofcomplement of subgroup graphs of dihedral groupA Abdussakir, E Susanti, N Hidayati and N M Ulya


012066OPEN ACCESS

Investigation of gender influence to enhance the indicator of mathematicalcompetency of college students in integral calculus learningY Ramdani, O Rohaeni and L Wachidah


012067OPEN ACCESS

Eccentric connectivity index of identity graph of cyclic group and finitecommutative ring with unityA Abdussakir, L A Puspitasari, W H Irawan and E Alisah


012068OPEN ACCESS

Representation of completion of fraction calculations for class V studentsN Farida and R D Ferdiani


012069OPEN ACCESS

Estimate model of total fertility rate based on effectiveness of contraceptionG Gunawan, E Kurniati, I Sukarsih and D Suhaedi


012070OPEN ACCESS

Derivative application in economic problemsR Marsitin and N R Sesanti


012071OPEN ACCESS

A preliminary study of bit-integer hash function for bilinear pairing identity-based cryptosystemD E Saputra


012072OPEN ACCESS
































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A competing risks regression model based on the exponential Gompertz-likesubdistributionA Kudus, S Suliadi and M Herlina


012073OPEN ACCESS

Limited trial on origami construction as mathematics learning strategy for earlychildhood on kindergarten teachersR Respitawulan and N Afrianti


012074OPEN ACCESS

Lesson study: Increasing mathematical critical thinking ability?F Ferdianto and N B Ningrum


012075OPEN ACCESS

Exploring the distribution of time to failure of bearing experimental dataS Darwis, N Hajarisman, S Suliadi and A Widodo


012076OPEN ACCESS

Mechanical properties and corrosion resistance of grinding ball Fe-xMn-10Al-1.25C alloysR Kartikasari, A E Wijaya, A D Iskandar, S Subardi and T Triyono


012077OPEN ACCESS

Optimization of Silver Nanoparticles Synthesis using Kawista (LimoniaAcidissima Groff.) leaves ethanol extractH A Wisnuwardhani, Y Lukmayani, S Hazar and H Hoeruniswah


012078OPEN ACCESS

Effect of solid lipid nanoparticles system on the stability of Green Tea leaves(Camellia sinensis L. Kuntze) extract as sunscreenR Aryani, A F Hidayat, G C E Darma and O Utami


012079OPEN ACCESS

Analysis of seismic signal in order to determine subsurface characteristicsH D Ayu and S Sarwanto


































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012080OPEN ACCESS

Impact of using augmented reality applications in the educational environmentA Annafi, D L Hakim and D Rohendi


012081OPEN ACCESS

Context integration GIS of education relevant in secondary school TVETA Bakri, Y Sugiarti and D Wahyudin


012082OPEN ACCESS

Exploration of the augmented reality model in learningB Afandi, I Kustiawan and N D Herman


012083OPEN ACCESS

Literature study on the theory of GIS-based multi evaluation criteriaI Widianingsih, R M Masri and A G Abdullah


012084OPEN ACCESS

The impact of E-learning on higher education perception, skills, critical thinkingand satisfactionM L H Khan and A Setiawan


012085OPEN ACCESS

Survey of use mobile augmented reality for teaching materialsM Fadhil and K Sumardi


012086OPEN ACCESS

Green skills for electrical engineering studentsN Nurdiansyah, B Mulyanti and T Sucita


012087OPEN ACCESS

Sick building syndrome: Assessment of school building air qualityR A K Vesitara and U Surahman


OPEN ACCESS

































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012088Augmented reality based on stem for supporting science literacy in vocationaleducationW W Agustina, S Sumarto and B Trisno


012089OPEN ACCESS

The dynamics of electronic cinema production to maintain ratingS Paramita


012090OPEN ACCESS

Online digital media in supporting product salesY Hamdan, A Ratnasari and A Julia


012091OPEN ACCESS

The effectiveness of short message service advertising using EPIC model onconsumer perception and purchase intentionF Oktafani and B Suryawardani


012092OPEN ACCESS

ICT (Information and Communications Technology) - based on social andemotional competence assessmentH Hikmah, S Koeswantono, L Fridani and N M Hapsari


012093OPEN ACCESS

Early warning system model as a resilience of disaster-prone communitiesM Rochim, A Bajari, N A Damayanti and I Bakti


012094OPEN ACCESS

Self-control and online game addiction in early adult gamersN Safarina and L Halimah


012095OPEN ACCESS

ICT literacy level analysis of elementary school teachersM A Latif, A G Abdullah, D L Hakim, I Widiaty, A R Islami, D Zakaria, W Arasid and A Anggraeni


OPEN ACCESS

































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Annual Conference of Science and Technology

Journal of Physics: Conference Series 1375 (2019) 012089

IOP Publishing

doi:10.1088/1742-6596/1375/1/012089

1

The dynamics of electronic cinema production to maintain

rating

S Paramita*

Fakultas Ilmu Komunikasi, Universitas Tarumanagara, Jakarta, Indonesia

*[email protected]

Abstract. Electronic cinema or so-called sinetron is an important industry in private television

in Indonesia. Without sinetron, private television will not be able to survive digital of era today.

Although sinetron as a product of mass communications appear in era before it, in fact, sinetron

can still survive until today. For that, the production house raced to create a sinetron story that is

interesting to watch by the people of Indonesia. MNC Picture which is a subsidiary of MNC

Group has produced sinetron, films and TV shows to support TV stations under MNC Group

such as RCTI, MNC TV, Global TV, and others. Sinetron made by MNC Picture was able to

grab the attention of Indonesian audiences, as evidenced by Sinetron able to become television

program with the highest rating. It is interesting to examine in the study of communication

science to find out how the dynamics of electronic cinema production to maintain the rating in

MNC Picture. The theory used to approach the object is the political economy theory of

communication and mass communication. The methodology used in the research is qualitative

phenomenology. The result of this research is that there are three components of electronic

cinema production dynamics to maintain the rating in MNC Picture which is sinetron theme and

storyline which is close to Indonesian people habit, second monitoring of rating, and placement

of digital product in sinetron content.

1. Introduction

Based on the results of a survey conducted by Kompas Research and Development in December 2015,

which was quoted in nasional.kompas.com shows below, watching television has become a staple of

society, especially Jakarta. The survey involved 1,436 Jakarta residents over the age of 13 proving more

than half of respondents watched television for at least two hours per day. If averaged, Jakarta residents

spend 2.5 hours or 10 percent of their time to watch television [1]. Although the development of

communication and information technology is increasing rapidly with the birth of cyber media, it turns

out that from the two results of the survey presented earlier, Indonesian people still like watching

television. Electronic cinema or sinetron is still the dominance of the popular television show. Further

research results Kompas cited in nasional.kompas.com shows the dominance of entertainment events,

such as sinetron, movies, infotainment, and music is still a favorite viewer of television. It shows two

out of five respondents chose RCTI, SCTV, and Indosiar as television stations they watch every day.

RCTI, for example, from afternoon until evening broadcast the sinetron, while in the morning until noon

presents infotainment and music. Similar programs are also being aired by SCTV, which broadcasts

throughout the day and night of national films and sinetron.

The emergence of sinetron, which is one of the broadcast television content, begins with the drama

known as Electronic cinema in 1930, which is a popular melodrama series that airs during the day. The



IOP Publishing

doi:10.1088/1742-6596/1375/1/012089

2

program was initially broadcasted with a radio which later on subsequently switched to television.

Furthermore explains the term Sinetron which stands for electronic cinema, the sinetron television

program commonly known in Indonesia, was first coined by Soemardjono. The development of

synchronization in Indonesia now raises impressions present in every day [2]. Sinetrons are present

every day is familiarly known as a sinetrons run (stripping). Until now sinetrons are still the vein of

television stations to continue to live. As quoted by tirto.id, data from Nielsen Advertising Information

Services published in early February 2017 states that media advertising spending in 2016 grew by 14%,

after having slowed down in 2015. With this growth, spending on television and print advertising

reached Rp 1348 trillion. Of the total advertising expenditure, the flow of advertising that goes to

television reaches 77%, around Rp 103.8 trillion. Nielsen estimates that the increase in television and

print media advertising spending this year is not much different from last year. Furthermore, tirto.id the

growth of fish shopping in television makes television stations compete to get advertisements. The fight

to fight over the share of this ad is increasingly fierce. Issuers of three mainstream media groups such

as PT Surya Citra Media Tbk (SCTV), PT Media Nusantara Citra Tbk (MNC) and PT Visi Media Asia

Tbk (VIVA) competed to present the best programs to grab the attention of advertisers. The more ads,

the more money the television company has to offer. According to the trito.id seizure of viewers at prime

time increasingly tight. In January 2017, MNC achieved a viewership market of 41.8%, this portion

decreased from December which was 43.2%. While SCTV won 23%, down from 24.8%. VIVA's share

of viewers was recorded at 18%. According to the Nielsen survey, RCTI remains the most watched

station during prime time, with a viewership share in January 2017 of 27%, followed by ANTV at

21.8%. Here is a picture of Advertising expenditure on television and television programs with high

ratings [3].

As followed in www.mncpictures.com MNC Pictures is a Production House which is part of the

Media Nusantara Citra group, the largest media group in Indonesia. Where included are RCTI, MNCTV,

GlobalTV, SINDO TV, Indovision, Okezone, Seputar Indonesia Daily, SINDO Magazine, Tabloid

Genie, MNC Network, and dozens of other radio stations spread throughout Indonesia. Since its

establishment in 2005, MNC Pictures has produced a variety of electronic cinema, films, and TV shows

[4]. Electronic cinema made by MNC Picture often win awards. Quoted from Brilio.net Sinetron Tukang

Bubur Naik Haji received seven awards at the same time by the Panasonic Gobel Award 2013. Likewise

with the electronic cinema Tukang Ojek Pengkolan, and the Dunia Terbalik cinema electronic also

became the favorite show of the Indonesian people [5]. From the background above, the formulation of

the problem and the purpose of this study is to find out how the dynamics of electronic cinema

production in maintaining rating. To support this research, a theoretical approach is very important to

be presented as a foundation for seeing this phenomenon. The following is the explanation.

Media is not ordinary business seems to have become a debate for the development of

communication science, especially mass communication. The position of the media as a media

institution is central to the flow of information from various groups. In particular, in the history of mass

media, it has grown with a strong and widespread image as an important player in public life and is

essentially in the public domain. This is reflected in McQuail's model of thinking related to three kinds

of influences that bind the media [6].

The mass media is believed to be not only a medium of message traffic or social elements in society

but also a function as a means of submission and coercion of consensus by groups that are politically

and economically dominant. Some political economy advocates have defined political economy in

various senses. Oscar H Candy Jr explained that political economy is a response to the orthodoxy of

neoclassical economic paradigms. Denis McQuail said that Political economy: the original word for

theoretical, but for some time, it is used for theorists working in the neo-Marxist tradition to refer to the

general view of media and society. In which politics is primarily about economic power. The critical

theory that emerges in the neo-Marxist tradition refers to the general view of the media and society in

the material economy as a factor that plays a role as a political determinant as an economic power. While

Vincent Moscow said that the study of social relations, particularly the power relations, that mutually



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3

constitutes the production, distribution, and consumption of resources, including communication

resources in his book The Political Economy of Communication [7].

A critical approach in the study of political economy is characterized by three characters. First, the

political economy approach is holistic in view of all social, political and cultural dynamics in a society.

Second, the political economy approach is historical, the three economic approaches are praxis. In

addition to these three approaches, there are two other orientations in looking at the political economy

of mass media. First, orientation towards moral philosophy. Second, the political economy also pays

attention to the capitalist impact in the process of the broadcasting institution. Another critical approach

that saw this case was Vincent Moscow, he added three specific approaches to the political economy of

communication, namely commodification, sparalization and structuration. Commodification is

Commodification or the process of transforming goods and services which are valued in their use. This

change or transformation of values to be a function value is called commodification [8].

In simple terms, Mass communication is a communication process carried out by the communicator,

in this case, is an institution or organization to the communicant or audience or audience through media

or electronic cinema. Defines mass communication as follows;

"Mass communication when a source, typically an organization, employs technology as a medium to

communicate with a large audience, mass communication is said to have occurred" [9].

Mass communication is positioned as an institution that disseminates information to the wider

community, which uses technology as a medium to communicate. Media institutions are organizations

or companies engaged in information, such as broadcast media, print media, film, music, and new media.

Furthermore, Gerbner (in Ardianto) defines mass communication as follows;

"Mass communication is the technology and institutionally based production and distribution of the

most broadly distributed continuous flow of messages in industrial societies" [10].

Mass communication is production and distribution based on technology and institutions from a

continuous message flow and the most widely owned by people in industrial society. Already many

communication science experts define mass communication, all definitions refer to institutions or

institutions that produce information to a large audience. Electronic cinema are a form of mass

communication, electronic cinema are produced by institutions and broadcast through television media

to the public.

The development of television electronic cinema in Indonesia is currently very rapid. The number of

serial and freelance electronic cinema on private television directly reflects bright prospects like

production houses and advertising agencies that act as one of the suppliers of funds to sponsor the

making and banning of electronic cinema on television. The development of television electronic cinema

cannot be separated from ratings or measuring instruments to determine the popularity of an event.

Furthermore explained in 1982 the Association of National Advertisers (ANA) answered the question

with a specific method for calculating the quantity of the target audience. From here the forerunner of

television ratings exists. In 1950, the television rating was developed by AC Nielsen Company (ACN)

[11].

For rating research companies, trust in rating results is an extension of their services. As for television

stations, ratings are part of the agenda of the daily meeting which helped determine the shift, change,

and improvement of television programs. Rating is part of the image of a television station that is directly

related to advertising and the value of the feature. The rating can be a tool of power to measure the

growth of television stations. In carrying out the system of buying and selling television program

packages, especially electronic cinema, what is happening now between the Production Houses and

television in Indonesia is divided into four systems.

Flat buy system, namely the buying system breaks up a production event from the television

station to the Production Houses. Usually, in this system, the television benefited more. One of



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the advantages is that the television does not need to pay royalties if the program package has

to re-run (playback) the impressions that have been purchased.

The canned product system, which is the Production Houses selling the finished products to the

television station. This system contains considerable risks because if the television does not

want to buy, Production Houses will lose.

The profit sharing system is the system with the highest risk, but if the product of the event is

successful, the profits that will be received by Production Houses will also be large. In this case,

the Production Houses and television stations divide profits depending on the agreement of both

parties.

The buy slot system, namely Production Houses buys certain broadcast hours from television

stations and the Production Houses are seeking their own funds from their production, which

will be asked during the purchased hours.

2. Methods

The communication research methodology used in this research is phenomenological qualitative.

Phenomenology according to Brouwer is the absolute basis and condition for all scientific activities,

Brouwer further sees phenomenology as a way of thinking, a method of thinking, a way of looking at

things. To convince people of a phenomenon and invite people to direct the phenomenon concerned, or

show through language. To understand a symptom, there is no way, we must be able to watch and hear,

explore the language spoken of. According to Denzin and Lincon, basically, there are two main things

that are the focus of phenomenological research. The first is the descriptive and structural description.

This study uses the structural description of how subjects experience and interpret their experiences.

This description contains subjective aspects. This aspect concerns opinions, judgments, feelings, hopes,

and other subjective responses in the subject of the study [11].

Subjects or locus are places or individuals that will be used as data sources or key informants and

informants in this study. The subject in this study was MNC Picture, located in Kebon Jeruk, Jakarta. In

addition, the subject of this research was electronic cinema producer in MNC Picture. After talking

about the research subject the next most important thing is knowing the object of research. The object

of research or focus is what researchers want to know from the subject or locus of the research. The

object of this research is the dynamics of electronic cinema production to maintain ratings in MNC

Picture.

Data collection techniques in this study are using primary and secondary data. Primary data is data

from field observations and Focus Group Discussion (FGD) of electronic cinema producers in MNC

Picture. Secondary data in this study are literature reviews, previous research, journals and online data

that are relevant to this study. Data analysis techniques in the study include four stages, namely. First,

the researcher will describe the research object. Both Horizontalization stages are, at this stage, the

researcher will inventory important questions relevant to this research. The three stages of a cluster of

meaning, researchers classify questions into themes or units of meaning, especially in structural

descriptions or structural descriptions. The fourth stage is the description of the essence, at this stage,

researchers build experience on the subject.

3. Results and discussion

3.1. Popular storylines

As explained in Literature Review. The contents of the electronic cinema message cannot be separated

from the reality of today's society. With the content or content of messages that are close to the

community, the community will easily accept the cinema electronic. This is in line with the opinion of

the main resource person in this study is Roy Rakhamatullah as Head of Promo & BD.

"The advantages of the sinetron produced by MNC Picture are the strength of the theme that is close

to the community, increasing the daily life of the community in general, the strength of the electronic



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cinema character, and the plot. This is the power of the MNC Picture electronic cinema at the moment,

"Roy said.

The opinion of the narrator in this research is in line with the thinking related to the content of the

electronic cinema message which is related to social problems in the story of Sinetron which represent

reality and the case of a positive story [11, 12]. Like only the electronic cinema produced by MNC

Picture. From the observations of the electronic cinema researcher, it tells about the life of a group of

husbands whose wives left their wives working as Indonesian Workers (TKI) abroad. The power of the

electronic cinema content is like the contents of the story, the storyline, the character of the player

becomes in Dunia Terbalik cinema electronic. But it is also important whether the audience likes the

electronic cinema or not. Therefore MNC Picture will conduct a trial before.

"Usually we will broadcast 30 episodes first, from there we observe whether the audience likes it or

not. It can be seen from the Ac Nelsen data that we get per minute. If the audience doesn't like the cinema

electronic, we cut it, but if we like the cinema electronic, it will usually last a long time, like TOP /

Tukang Ojek Pengkolan, which is more than 1000 episodes," Roy said.

According to the audience of Dunia Terbalik Yayuk's mother, who works as a housewife, said that

she likes electronic cinema whose storyline is entertaining.

"Every day I watch the Dunia Terbalik, the story is funny and relaxed. I like watching television that

is relaxed. I don't want to watch electronic cinema that drain emotions, just laugh. "

Furthermore, Yayuk's mother confirmed the popular story is an important thing that makes the

electronic cinema acceptable to the public. The same thing was expressed by the loyal audience of the

Dunia Terbalik Mrs. Sri who works as a housewife stated that an attractive electronic cinema is an

electronic cinema that is close to people's lives.

"If I like things like us, there are usually sinetron that are fancy, I don't like them. Usually boring

and only broadcast images of sadness, I don't like it. I like the Dunia Terbalik because like us life and

not too much (excessive). Besides that, the Dunia Terbalik electronic cinema teaches goodness to me."

The positive electronic cinema story seems to be a favorite of electronic cinema, stories that contain

positive values can make the Dunia Terbalik electronic cinema become a favorite of Indonesian people.

This can be proven from the results of the AC Nelsen Rating obtained from the Dunia Terbalik

Electronic cinema , which is still the most popular electronic cinema program produced by MNC Picture.

3.2. Monitor ratings

This dependence does not only seem to be MNC Picture, but the average broadcasting industry in

Indonesia subscribes to AC Nelsen's Rating data to see each competitor's strengths. The strength of AC

Nelsen's data can even be an indicator of what scenes in the electronic cinema are the most preferred by

the audience.

"From AC Nelsen data, we can know minute by minute (mbm) from a cinema electronic. For example,

the courtship scene is blue, meaning the audience is very fond of the courtship addiction. This will be

the data for the production team to repack the courtship for longer. For example, the characters in the

electronic cinema that the audience doesn't like are red, we will cut the artist "said Roy.

Following this, researchers will present AC Nelsen data obtained by researchers to see the overall

television program in Indonesia on Monday, May 14, 2018.



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Figure 1. Daily rating report: Monday, May 14 2018 (source: resource observation data).

From the data released by AC Nelson Rating to the television station, it can be seen that the programs

favored by the people of Indonesia. The blue color in the data above is the Leading Slot (Based on Share)

or the program most watched by the Indonesian people. In the first red circle made by the researcher,

the Sinetron Tukang Ojek Pengkolan (TOP) almost got the most audience. While the Dunia Terbalik

Electronic cinema in the second red circle also only get a little blue at 9:00 p.m.

The data above shows the broadcasting industry competition on Monday, May 14, 2018. Indeed, at

the Primetime clock electronic cinema on RCTI compete closely with ANTV programs such as Karma

the Series, Roy Kiyoshi Indigo and Karma Children. The data certainly makes each television station

make strategies to be the most watched by the community.

"From the data, we will see the position of the electronic cinema or our program in which position.

We learn blue, which means that the audience likes the show or the scene, we reproduce or work. Even

one of our electronic cinema titles has 4 Dunia Terbalik electronic cinema directors to pursue the show,

"said Roy.

The blue color in the AC Nelson Rating, shows the program, at these hours or seconds is a television

audience favorite. The data is a reference for Production Houses or Production House to make a storyline

that is in accordance with the wishes of the television audience. Therefore the character of electronic

cinema in Indonesia is more directed towards striping or broadcasting. As stated by the main resource

person is to make electronic cinema chase the show requires 4 directors at once.

Penutupan/Pembukaan 0.1/2.7

Menuju Asian Games 0.9/7.9

Gembira Bersama Pinkfong(J10) 0.8/6.4

Kuis Family 100 Indonesia 1.7/7

Bedah Rumah New Season

1.6/6

Match Game Indonesia

0.7/3.1

12J Cz12

0.5/3.6

12J Samurai X The Movie

(0.4/4.4)

Mnc Shop (0.2/3.4)

Buletin Inews Malam (0.3/4.8)

Komunikata Indonesia

0.8/6.6

Roda Kebaikan

0.6/4.7

Uang Kaget

1.3/8.9

Uang Kaget

1.6/8.3

Family 100 Indonesia

1.8/7.4

Family 100 Indonesia

2.3/9

12A Cam Terjebak Botol

0.5/5.7

12A Obrolan Manis Patrick

Sumu

1.5/13.6

Obsesi

0.8/7.2

Buletin Inews Siang

0.8/7.1

12Z Spongebob Dan

Monster Salj

1.3/10

12Z Spongebob Dan

Monster Sal2

1.5/11

Ups Salah (0.2/1.6)

Bajaj Bajuri

0.1/1.9

Off Broadcast (0/0)

12H Two Brothers

0.1/2.9

Komeng Acakadul

0.1/4

Aragoto (0.1/4.1)

Buletin Inews Pagi

0.2/7.3

Rindu Suara Adzan (0.1/6.9)

Dora The Explorer

0.1/3.8

Halloween Is Almost Here(D03)

0.2/2.6

On The Spot(E04)

1.4/5.9

Debat

0.6/2.3

Redaksiana

0.5/2.5

Ruqyah

0.4/2.3

Redaksi Malam

0.4/2.9

Sport 7

0.3/2.5

Islam Pedia

0.9/7.4

Jazirah Islam

1/8.1

Indonesiaku

0.8/7.1

Redaksi Sore

1.1/8.5

Rumah Uya

0.9/6.1

Hitam Putih

0.8/3.8

Redaksi Cnn Indonesia

Siang (0.6/4.6)

Animaniax

0.5/3.4

Petualangan Si Unyil (0.7/4.8)

Laptop Si Unyil

0.7/4.7

Si Otan

0.7/4.7

Tau Gak Sih ?

0.8/6.1

Selebrita Pagi

0.6/5

Cermin Kehidupan

0.5/4.4

Terserah Yang Di Atas

(0.5/4.7)

Eksis Abis

0.5/4.6

Cctv

0.6/5.8

Selebrita Siang

0.4/3.5

Cnn Indonesia Night News

(0.6/6.1)Cnn Indonesia Sports

(0.6/6.4)

9G Bait

0.7/11.3

Top 20 Funniest (0/1.1)

Off Broadcast

0/0

Bob The Builder

0/2.3

Looloo Kids

0.1/3.6

Khazanah

0.4/7.7

Redaksi Pagi

0.7/7.9

Ragam

0.7/6.1

Rumpi No Secret

0.5/3.8

Insert (Informasi Selebriti)

0.7/4.5

Brownis Obrowlan Manis

0.8/3.5

Dunia Punya Cerita

1.1/4.2

9S Speed

1.1/4.4

9S The Core

0.8/4.7

Pagi Pagi Pasti Happy

0.5/4.7

9I Pacar 30 Hari

0.6/5.3

Insert Siang

0.6/4.1

Brownis Obrowlan Manis

0.6/4.6

Cnn Indonesia Viral

0.8/6.5

Katakan Putus

0.9/7.1

6J Balada Cinta Anak

Kontrakan

1.2/10.6

Liputan 6 Malam

0.9/13.8

Sinema (0.7/13.9)

9G The Ward

0.1/2.9

9G The Gabby Douglas

Story

0.1/3.3

Tanpa Batas

0.1/5.5

Trans Soccer

0.1/4.1

Islam Itu Indah

0.7/12.6

Insert Pagi

0.7/6.5

Cnn Indonesia Good

Morning

0.7/6.1

Tercyduk

1.5/12.4

Tercyduk(R)

1.6/12.4

Cinta Kedua

1.9/11.5

Siapa Takut Jatuh Cinta

2.9/12.1

Anak Langit

3.9/14.8

Orang Ketiga

3.4/16.9

Takdir

1/9.5

6K Surat Kaleng Untuk

Mantan

1.5/12.5

Liputan 6 Siang

1.4/10.4

Ungkap

1.2/8.7

Ungkap(R)

1.2/9.2Ungkap

1.4/10.4

Laliga S:Levante Vs

Barcelon(L

0.7/21.9

Islam Ktp(R) (0.5/19.2)

Indahnya Kebersamaan

(0.4/15.9)

Liputan 6 Pagi

0.5/15.6

Status Selebritis

0.8/8.9

Inikah Cinta ?

1/9.6

Top Tukang Ojek

Pengkolan

2.1/14.2

Cinta Yang Hilang

2.6/11.5

Apace Anak Punk Anti

Cewek

2.1/8.2

Dunia Terbalik

3/12.7

Utusan Dari Surga

1.1/7.7

3Y Angkotku Berhenti Di

Kamu

0.5/6.6

Kompleks Pengabdi Istri(R)

0.7/6.7

Kompleks Pengabdi Istri

1/9.6

Silet

1.3/11.1

Seputar Inews Siang

1.4/11.1

Hafiz Indonesia 2018

1.6/11.4

Si Doel Anak Gedongan(R)

1.3/10.6

Premier L:Man Utd Vs

Watford (0.3/8.7)

Delik

0.3/8.8

3I Monkey Trouble

0.3/9

Ooemjii(J10)(R) (0.1/5.3)

Seputar Inews Pagi

0.2/7.5

Go Spot

0.7/7.8

Jodoh

2.8/11.3

Karma The Series

4.7/17.7

Karma The Series

4.5/18.8

Roy Kiyoshi Anak Indigo

4.5/23.8

Karma

2.8/25.1

Karma(R)

1.3/23.7

Oh Mama, Oh Papa...

2.2/17

Bikin Mewek

1.7/11.6

Taubat

1.8/13.7

Terangkanlah

1.4/11.8

Pesbukers(C10)

1.6/12.6

Shani

2.5/13.2

Kemenangan Liga Dd Ind

2018

3.6/18.2

Sinema

0.9/15.4

#Rajapati (0.8/20.6)

Sinema(B08)

0.5/16.2

Dil Se Dil Tak

0.4/13.5

Masha And The

Bear(D03)(R)

0.3/11.5

Shiva(R)

1.1/12.4

Tuyul & Mbak Yul(R)

1/9.1

Jalan Hidup(R)

0.9/8.6

Oh Mama, Oh Papa...

1.9/16.6

Kiss Pagi(Kisah Seputar

Selebr (1.1/9.6)

Patroli

1/8.6

7S Pelukan Terakhir Putri

Keci

1.5/10.9

7J Penjual Getuk Yang

Budiman

1.8/14.1

7J Istriku Ingin Aku

Menikah L

1.6/12.2

Fokus Sore

1.2/6.9

Midnite Great Sale

0.1/1.380G Kabhi Haan Kabhi Naa

0.1/1.1

Sinema

0.7/19

Patroli Malam

0.6/19.2

Fokus Malam

0.5/19.7Just For Laughs Gags

(0.3/13.3)

Fokus Pagi

0.3/7.8

Mamah& Aa' Beraksi

1.4/14.8

Sinema

1.6/14.4

7I Berkah Puasa Ibu

Penjual Ba

1.6/14.7

Adit & Sopo Jarwo(D03)

(1.6/9.6)

Upin & Ipin Bermula

2.2/10.5

Kun Anta

2/7.8

Tendangan Garuda

1.8/6.7

Kilau Dmd

0.9/4.9

Lintas Inews Malam

0.3/2.6

Upin & Ipin

1.4/10

Shaun The Sheep

1.4/10.3

Rumah Mama Amy

0.8/6.1

Kun Anta(R)

0.7/5.7

Ishq Ka Rang Safed

0.8/6.1

Shaun The Sheep

0.7/5

80G Wow, Timy Jadi Artis

Cilik

1.9/17.4

Shaun The Sheep

1.4/13.2

Sepatu Super(R)

1.3/12

Seleb On News

0.8/7.1Mnc Shop Home Shopping Terperc

Lintas Inews Siang

0.5/4.2

80G Double Dhamaal

0.3/8.5

Midnite Great Sale

0.1/4.8Al Maidah(R)

0.2/7.2

Lintas Inews Pagi

0.1/5.9

Handy Manny

0.2/4.8

Selamat Pagi Upin & Ipin

1.3/15.1

23:00

23:30

00:00

00:30

01:00

01:30

20:00

20:30

21:00

21:30

22:00

22:30

17:00

17:30

18:00

18:30

19:00

19:30

14:00

14:30

15:00

15:30

16:00

16:30

11:00

11:30

12:00

12:30

13:00

13:30

08:00

08:30

09:00

09:30

10:00

10:30

05:00

05:30

06:00

06:30

07:00

07:30

02:00

02:30

03:00

03:30

04:00

04:30

Leading Slot (Based on Share) New slot/ New Program/Special Program Sliding Up / Sliding Down Program With Two Digit Rating



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"For example, there is a love scene between two young people in electronic cinema, we see the results

are blue, meaning Indonesian viewers like the scene. Therefore, we will extend the episode to make the

audience more curious and pay more attention to the love scene, "said Roy

From the results of the interview, it seems to have answered the formulation of the problem related

to the dynamics of electronic cinema production to maintain the rating in MNC Picture. The electronic

cinema theme still refers to AC Nelson's Rating data which measures the attractiveness of television

programs in the eyes of Indonesian audiences.

3.3. Digital placement product placement to indulge electronic cinema spectators

One way to indulge electronic cinema is by Digital Product Placement. Digital Placement Product or

placement of Digital Product Placement, in short, is an advertisement inserted in a television program,

so inevitably the electronic cinema lovers will see the products advertised in the cinema electronic.

Digital Placement Products become a new form of advertising for electronic cinema. Because currently,

commercial advertisements that appear too much can trigger TV boredom in enjoying television. So that

television viewers prefer to switch television channels to get other programs. The following is an

example of a Dunia Terbalik cinema electronic Placement Product on Friday, May 18, 2018.

"Yes, usually the character of the audience if there are advertisements, they immediately move the

channel. They don't want to watch advertisements, but like there are unwritten rules between other

television stations, or peering at each other whether the television station is next to the advertisement

or not. Our adverts are also advertisements or vice versa. The audience finally also got an advertisement

if they moved the channel, "Roy said.

Figure 2. Digital placement product (source: resource observation data).

Digital Placement Product also seems to be an alternative for production houses to make electronic cinema viewers

still feel at home watching their favorite electronic cinema. Advertising products that are inserted into the storyline,

whether it is realized or not for the audience, Digital Placement Products can make television viewers not move

their channels or television programs. As stated by the resource person in this study, Ms. Yayuk as the director of

the Inverted cinema electronic.

"Yes, I know there are advertisements there, but according to my dear, it's not good. Because the ad is short

and doesn't bother watching people. If the ads get used to being very annoying, just watch the ad for a long

time. So I like what's in the story too”

From the results of the discussion and analysis above, it was answered how the dynamics of

electronic cinema production to maintain the rating in MNC Picture is the electronic cinema theme and

storyline that is close to the habits of the Indonesian people so that Indonesian people feel the closeness

of the story to their daily lives. Both rating monitoring is used by production houses to create new and

interesting content or maintain content to remain the most likable. Finally, the placement of digital



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products in the electronic cinema content will make electronic cinema viewers feel at home watching

the electronic cinema until it's finished, not cut off with advertisements.

4. Conclusion

Electronic cinema production to maintain ratings in MNC Picture is to make the storyline of electronic

cinema in accordance with everyday life. To create the storyline, the production house must have data

on whether the electronic cinema is preferred or not. Data in the form of AC Nelsen rating results, are

used to monitor minutes or track what scenes the audience likes. The rating monitoring will later be

considered by the production house to design the electronic cinema storyline in accordance with the

wishes of the audience. Finally, the dynamics of electronic cinema production to maintain ratings in

MNC Picture is by implementing a Digital Placement Product system, to give advertisers the opportunity

to enter the content or storyline of the electronic cinema, without having to cut electronic cinema with

advertisements. Digital Placement Products seem to be able to indulge electronic cinema to keep

watching electronic cinema without having to move their television channels.

Acknowledgment

Thanks are given to the Director of Research and Community Service (DPPM) of Tarumanagara

University, MNC Picture for various knowledge with academics, and to the speakers, as well as the

large family of the Faculty of Communication, Tarumanagara University.

References

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a.Sisi.Mata.Uang

[2] Askamal H 2016 Sinetron Dan Resiko Pelanggaran Undang-Undang (Studi Analisis Isi

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Undang No. 32 Tahun 2002 Tentang Penyiaran Serta Pedoman Perilaku Penyiaran Dan

Standar Program Siaran Jurnal Komunikasi Massa 1 pp 1-19

[3] Chandra Y 2017 Hidup Televisi Tergantung Sinetron [Online] Retrieved form:

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[4] About MNC Pictures 2015 Retrieved from: http://www.mncpictures.com/about-mnc-pictures-

2/index.html

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diraih-170208h.html

[6] McQuail D 2011 Teori Komunikasi Massa (Jakarta: Selemba Humanika)

[7] Moscow V The Political Economy of Communiction (London; SAGE Publication)

[8] Baran J S and Dennis K D 2009 Mass Communication Theory Fondations, Ferment, and Future

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[9] Ardianto E and Lukita Komala Erdinaya 2004 Komunikasi Massa Suatu Pengantar (Bandung:

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[10] Sudibyo A 2004 Ekonomi Politik Media Penyiaran (Yogyakarta: Lkis)

[11] Kuswandi W 2008 Komunikasi Massa Analisis Interaktif Budaya Massa (Jakarta: Rineka Cipta)

[12] Hasbiansyah O 2008 Pendekatan Fenomenologi: Pengantar Praktik Penelitian dalam Ilmu Sosial

dan Komunikasi MediaTor (Jurnal Komunikasi) 9 1 pp 163-180

http://nasional.kompas.com/read/2016/03/30/05374961/Survei.Litbang.Kompas.Televisi.Dua.Sisi.Mata.Uang

http://nasional.kompas.com/read/2016/03/30/05374961/Survei.Litbang.Kompas.Televisi.Dua.Sisi.Mata.Uang

https://tirto.id/hidup-televisi-tergantung-sinetron-ckg1

http://www.mncpictures.com/about-mnc-pictures-2/index.html

http://www.mncpictures.com/about-mnc-pictures-2/index.html

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