1

The English for

Professional Development

Program Series Presents… This introductory course aims to help

students use media and technological

tools in their English learning

(including flipped learning and

blended learning), as well as design

and deliver their instructions with the

help of such media and technology

(for pre-service or in-service English

teachers). It focus on an array of

tools including a number of

information and communication

technology (ICT), media (audio and

video tapes, CD-ROM, radio,

satellite TV, social networking, etc.),

mobile devices (mobile apps) and

software. It also covers educational

technology, notably with regard to

computer-based learning (also called

CALL (Computer Assisted Language

Learning)) and web-based

learning/cyber learning (also termed

e-learning (electronic educational

technology)), with a particular focus

on Webinar.

English for

Media & Technology Language & Communication w/ Media & Technology

National Institute of

Development Administration

SUNDAYS

1:15 p.m. –

4:15 p.m. & TUESDAYS

9:15 a.m.

– 12:15 noon Aug - Dec 2015

Navamin. Bldg. 5009 (Sun)

Navamin. Bldg. 6009 (Tues)

NIDA INTRODUCTIONS TO APPLIED LANGUAGE & COMMUNICATION STUDIES

2

English for Media & Tech. English for professional development program

Taught by 1Hugo Yu-Hsiu Lee

National Institute of Development Administration

Honorary Lecturers:

Palladda Muangsiri (Bow), News Anchor, NBT World

Suri Phancharoen, fmr News Anchor, BBC London

Office Hours: By appointments only

(Email: YL15@umail.iu.edu)

Syllabus| English for Media & Technology

1 Hugo Yu-Hsiu Lee (Ph.D. Indiana University)

is Asst Prof of Applied Linguistics at the National Institute of

Development Administration, Bangkok, Thailand

English for Professional Development Program

Graduate School of Language and Communication

EPD 7001

Come and share

your favorite

media and

technology w/ us.

3

Aug-Dec, 2015 Language & Communication w/ Media & Technology:

Local and Global Perspectives from Thailand and Beyond

Course Instructor | Asst Prof. Dr. Hugo Yu-Hsiu Lee

Course Objectives FOCUS/GOAL: Drawing upon an interdisciplinary approach, this course addresses several

major themes focusing on the dynamics of the use of the language(s) in media and

technology. Topics covered will include the implications of traditional media, new media

and the rise of technology for everyday life in students’ local contexts. One important goal of

this course is to provide an overview, a set of conceptual tools and research-based

perspectives that will hopefully help students better describe and understand the media- and

technological world around them, while learning and using the language(s) that enables them

to interact with media and technology. A variety of pedagogical techniques will be adopted

to help students learn course materials, including lectures, videos, and analyses of media and

technology.

2 Weekly Course Requirements 2 VOCABS (totally 2 exercises due in Wk7 on Tues, Sept 22nd & Sun, Sept 27th and

in Wk11 on Sun, Nov 1st & Tues, Nov 3rd ): Students (individually or as a group) are required

to present 2 new English words or phrases (coined within 5 yrs) for media and/or technology

(e.g., selfie, livestream and webinar). Please provide definitions and/or explanations of these

2 new English words for media and/or for technology from dictionaries (Webster dictionary

at http://www.merriam-webster.com/ & Oxford dictionaries at http://oxforddictionaries.com/)

and/or Wikipedia). Please introduce these 2 new words or phrases to the class and tell us

what you do with the new media and/or the new technology you introduce.

8 CRITIQUES (due in class when scheduled)

Please present your weekly journal article critique (individually or as a group) with a

PowerPoint during the class time when scheduled.

Instruction: When critiquing the journal articles, please use the table below:

Journal Article: Research Methodology:

General Comments

(Overall impression

of the journal article)

What was

illuminated?

(Highlighted salient

findings/results)

What was

disappointed?

(Inappropriate

methods of

data collection

and/or data analysis)

What was

compelling?

(Appropriate

methods of

data collection

and/or data analysis)

4

Course Policies

Academic Integrity

Every student is expected to abide the academic integrity policy at NIDA. If you get caught copying and

pasting (plagiarizing) in your weekly critiques, the 2nd time offender will be expelled from the course with a

failing grade (F). This is a no mercy policy applied to all students.

Late Policy: 1). All assignments are due on the scheduled days and time. Normally, no extensions will be

granted. 2). If you come to the class late, you will lose 1 pt from your total score and final grade (Late= -1). If

you are absent from the class without informing the lecturer ahead of time, you will lose 3 pts from your total

score and final grade (Absence = -3).

Please Note: This syllabus is subject to change. Topics, readings, assignments and class activities may be

adjusted depending on the class interest in negotiation with the lecturer. And, the lecturer reserves the right to

change the syllabus at any time without a prior notice to the students.

The Film of The True Man Show

will be screened in Wk 12 on Sun, Nov 8th & Tues, Nov 10th

Grading Standards (100 pts for both individual and group work)

The FOUR components of the grade are combined as follows:

1. Participation (regular attendance and active in-class discussion) 25 pts

2. In-class presentations and showcases 25 pts

3. Write-ups and presentations for weekly critiques on the journal article 25 pts

4. Midterm examination (due on Oct 31st, midnight/12 a) & final examination (due on Dec

31st, midnight/12 a) 25 pts

Materials & Texts 1. David Crystal, Language and the Internet, Cambridge University Press.

ISBN-13: 978-0521868594 & ISBN-10: 0521868599

(Available in PDF and free to grad students in EPD program)

2. Randy Hawes, Everyday American English (Slangs & Idioms) for ESL/EFL Learners (Available in PDF and free to graduate students in EPD program)

3. Kevan Lee, The Definitive List of Social Media Acronyms and Abbreviations (Available in PDF and free to grad students in EPD program)

4. Paul Emmerson, Email English, Macmillian. ISBN: 978-1-4050-1294-2 (Available in hard copy and free to grad students in EPD program)

5. English for news reading and news report:

Terry L. Fredrickson, You Can Read the Bangkok Post. ISBN: 9786117061097 (Not available, but grad students in EPD program can purchase it online)

Some English news materials are provided by Pallada, NBT World English Anchor (Available in website and free to grad students in EPD program)

Below is a list of free sources of English news:

Bangkok Post

http://www.bangkokpost.com/

The Nation

http://www.nationmultimedia.com/breakingnews/

Time Magazines

http://techland.time.com/

Al Jazeera International News Channel

http://www.livestation.com/en/aljazeera-english

Channel News Asia

http://www.livestation.com/en/cna_en

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Key to Symbols:

Weekly critique on journal articles

Submit your assignments and homework to the lecturer at YL15@umail.iu.edu

In-class video screenings & In-class film screenings

LECTURE OUTLINE, READING SCHEDULE

AND IN-CLASS ACTIVITIES

Wk1 Sun, Aug 9th & Tues, Aug 11th

1:15 p – 4:15 p or 9:15 a – 12:15 noon: Meet the Teacher Day & Fill in the K.W.L. form

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Wk2 Sun, Aug 16th & Tues, Aug 18th

1:15 p – 4:15 p or 9:15 a – 12:15 noon: Introduction to the course & Create the mailing list

If we have time left, students undertake English for media & technology (Linguistic

Landscape) inquiry on Nida campus, followed by individual or group in-class presentation

(showcase at least 5 photos). Instruction: Take photos of language(s) and literacy

(monolingual, bilingual and/or multilingual signs, etc.) from media and/or technology

(advertisement, announcement board, etc.) and present to the class from mobile phones or

cameras.

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Wk3 Tues, Aug 25th & Sun, Aug 30th

9:15 a – 10 a or 1:15 p –2 p

TOPICS: People’s Media in Thailand

EXERCISE: Tues PPT presentation of critique on journal article__________________

Sun PPT presentation of critique on journal article__________________ Brooten, L., & Klangnarong, S. (2009). People’s media and reform efforts in Thailand.

International Journal of Media and Cultural Politics, 5 (1&2), pp. 103–117.

10 a – 10:30 a or 2 p – 2:30 p

FAIR: Book Share Fair

Instruction: Please bring any photocopies or hard copies of books (from Amazon.com) or

textbooks or magazines that can help grad students in the EPD program learn English for

media and/or English for technology that include the following but not limited to: English slang and hashtags for social networking

English for reading newspapers and news reports

English for communication via mobile phones

English for email

English to understand movies [subtitles]

English for online advertisement and online marketing

English for shopping online

English for reading food packages

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10:30 a – 10:55 a or 2:30 p – 2:55 p

BREAK (25-min)

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11 a – 11:50 a or 3 p – 3:50 p

MINI-WORKSHOP, Chapter 1

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6

Wk4 Tues, Sept 1st & Sun, Sept 6th

*No class on Tues, Sept 1st & Sun, Sept 6th*

HOMEWORK: Please carry out an inquiry to document your interactions with English media

and/or technology in your personal life. You will take photos of English signs and written

words appeared in advertisement, announcement board, etc. from media and/or technology in

your home, school, workplace and shopping centers, etc. You can also use captions and

narratives to describe your photos and they better be written in English, if applicable. You

are to present your My Bangkok’s Linguistic Landscape Project either from your electronic

device or a poster to the up-coming wk6 class.

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Wk5 Tues, Sept 8th & Sun, Sept 13th

TOPICS: English for Printed Media in Thailand, with focus on (Thai-English) Code-Mixing

9:15 a – 10 a or 1:15 p –2 p

Tues PPT presentation of critique on journal article__________________

Sun PPT presentation of critique on journal article__________________ Radcharak, S. (n.d.).The mixing of English and Thai in Thai daily newspapers. Language and

Culture Review.

Additional readings on Thai-English code-mixing appeared in a variety of media

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10 a – 10:30 a or 2 p – 2:30 p

LECTURE & DISCUSSION (Code-Mixing in Thailand’s Printed Media)

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10:30 a – 10:55 a or 2:30 p – 2:55 p

BREAK (25-min).

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11 a – 11:50 a or 3 p – 3:50 p

MINI-WORKSHOP, Chapter 2

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Wk6 Tues, Sept 15th & Sun, Sept 20th

TOPICS: Media Snapshots (Shooting Cameras) and My Bangkok Linguistic Landscape

9:15 a – 10 a or 1:15 p –2 p

Tues PPT presentation of critique on journal article__________________

Sun PPT presentation of critique on journal article__________________ Huebner, T. (2006). Bangkok’s linguistic landscapes: Environmental print, codemixing and

language change. International Journal of Multilingualism, 3 (1), pp. 31-51.

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10 a – 10:30 a or 2 p – 2:30 p

SHOWCASE (Individually or as a group): My Bangkok’s Linguistic Landscape Project (Part I)

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10:30 a – 10:55 a or 2:30 p – 2:55 p

BREAK (25-min)

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11 a – 11:50 a or 3 p – 3:50 p

SHOWCASE (Individually or as a group): My Bangkok’s Linguistic Landscape Project (Part II)

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Wk7 Tues, Sept 22nd & Sun, Sept 27th

TOPICS: English for Advertisements (e.g., Television Commercials)

9:15 a – 10 a or 1:15 p –2 p

Tues PPT presentation of critique on journal article__________________

Sun PPT presentation of critique on journal article__________________ Punyapiroje, C. et al. (2002). A nation under the influence: The creative strategy

process for advertising in Thailand. Journal of Current I ssues and Research in

Advertising, 24 (2), pp. 51-65.

Duff, D. C. (2003). Gender role portrayals in prime -time television commercials

i n T h a i l a n d . P a p e r p r e s e n t e d a t t h e a n n u a l m e e t i n g o f t h e I n t e r n a t i o n a l

Communication Association. Marriott Hotel, San Diego, CA Online.

Hobbs, J. D. et al. (2011). Advertising Phuket's nightlife on the internet: A case study of double

binds and hegemonic masculinity in sex tourism. Journal of Social Issues in Southeast Asia, 26 (1),

pp. 80-104.

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10 a – 10:30 a or 2 p – 2:30 p

LECTURE & DISCUSSION (English for Advertisement, and Marketing onsite and online

& English for shopping online)

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10:30 a – 10:55 a or 2:30 p – 2:55 p

BREAK (25-min).

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11 a – 11:30 a or 3 p – 3:30 p

MINI-WORKSHOP, Chapter 3

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11:30 a – 12:15 noon or 3:30 p – 4: 15 p

ENGLISH VOCABS for new media & new tech. I

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Wk8 Tues, Sept 29th & Sun, Oct 4th

TOPICS: Media Representation of ‘Thai-ness’

9:15 a – 10 a or 1:15 p –2 p

Tues PPT presentation of critique on journal article__________________

Sun PPT presentation of critique on journal article__________________ Nomnian, S . (2013) . Thai soc io -cul tura l representa t ions in Engl i sh language

t ex tb oo ks a t a second a ry scho o l l eve l i n T ha i l and . In t e rn a t iona l Jo u rna l o f

English and Education, 2 (1), pp. 120-135.

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10 a – 10:30 a or 2 p – 2:30 p

25 Amazing Things to Do in Bangkok, Thailand (Opening video for Mini-Thailand Smile)

SHOWCASE Mini-Thailand Smile (Part I)

Instruction: Introduce your hometown (tell us ‘Thai-ness’ from your hometown) and

advertise product(s) made in your hometown by the use of English, media and/or technology

when presenting to the class (2 – 5 min per grad student). If you are not confident to present

your Mini-Thailand Smile live, please pre-record your presentation and play the video clip to

the class.

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10:30 a – 10:55 a or 2:30 p – 2:55 p

BREAK (25-min).

-----

11 a – 11:50 a or 3 p – 3:50 p

SHOWCASE Mini-Thailand Smile (Part II)

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8

MIDTERM EXAMINATION (due on Sat, Oct 31st, midnight/12 a)

(Submission must be made electronically at YL15@umail.iu.edu):

Oct 5 -16 (regular program) & Oct 10-11 (special program)

Instruction: You are to write all the following five types of media English.

English for Advertisement

Please write an advertisement in English to sell a product during the television

commercial break or use online marketing to sell it in the internet. If you paraphrase

an advertisement from somewhere, you need to cite the source of your information as

reference. (Requirement: At least 3-4 sentences/1 paragraph)

English for Email

Please write an email in English. (Requirement: At least 3-4 sentences/1 paragraph)

English for Movie

Please write a conversation you heard in English from an actor and an actress in the

movie. You need to cite the source of your movie.

(Requirement: At least 3-4 sentences/1 paragraph)

English for News

Please paraphrase a news in English. You can also comment on this news in English.

You need to cite the source of your news.

(Requirement: At least 3-4 sentences/1 paragraph)

English for Blog and/or Social Networking

Please write a message in English as either for your status update posted in the social

media site or for blog writing. (Requirement: At least 3-4 sentences/1 paragraph)

Wk9 Sun, Oct 18th & Tues, Oct 20th

TOPICS: English for Reading News & News Report (Part I)

1:15 p –2 p or 9:15 a – 10 a

Sun PPT presentation of critique on journal article__________________

Tues PPT presentation of critique on journal article__________________ Khanittanan, W. (2007). Language of the news media in Thailand. International Journal of

Sociology of Language, 186, pp. 29-41.

Warren, J., & Khotanan, A. (1991). Communication education (journalism education) at Thai

universities. Journalism Educator, pp. 28-33.

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2 p – 2:30 p or 10 a – 10:30 a

Listen to CD-ROM Lecture by fmr BBC World Anchor Suri Phancharoen (part I)

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2:30 p – 2:55 p or 10:30 a – 10:55 a

BREAK (25-min).

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3 p – 3:50 p or 11 a – 11:50 a

Listen to CD-ROM Lecture by fmr BBC World Anchor Suri Phancharoen (part II)

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HOMEWORK assigned by NBT World English Anchor Palladda

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9

Wk10 Sun, Oct 25th & Tues, Oct 27th

TOPICS: English for Reading News & News Report (Part II)

1:15 p – 2:30 p or 9:15 a – 10:30 a

SHOWCASE NIDA Newsline (Part I)

Instruction: You are to report a news (2-5 min) in English either individually or as a group

(with one or more co-reporters) to the class. Please paraphrase the news from a news source,

but do not copy the news. If you are not confident to report the news live, please pre-record

your news report and play the video clip to the class.

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2:30 p – 2:55 p or 10:30 a – 10:55 a

BREAK (25-min).

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3 p – 4:15 p or 11 a – 12:15 noon

SHOWCASE NIDA Newsline (Part II)

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Wk11 Sun, Nov 1st & Tues, Nov 3rd

TOPICS: Information and Communication Technology/ICT

1:15 p –2 p or 9:15 a – 10 a

Sun PPT presentation of critique on journal article__________________

Tues PPT presentation of critique on journal article__________________ Pillai, M.T.A. (2012). The impact of ICT and networking on the business performance of One

Tambon One Product enterprises in Greater Bangkok and Metropolitan Areas. NIDA Development

Journal, 52 (2), pp. 85-108.

Gelineau, K., & Nessman, R. (2013). The google hunt for my mother. Readers Digest (January

2013), pp. 148-156.

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2 p – 2:30 p or 10 a – 10:30 a

LECTURE & DISCUSSION

Lost boy finds mother using Google Earth after 25 years

What most schools don't teach

Michio Kaku Will Mankind Destroy Itself

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2:30 p – 2:55 p or 10:30 a – 10:55 a

BREAK (25-min).

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3 p – 3:30 p or 11 a – 11:30 a

MINI-WORKSHOP, Chapter 4

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3:30 p – 4:15 p or 11:30 a – 12:15 noon

ENGLISH VOCABS for media and tech. II

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Wk 12 Sun, Nov 8th & Tues, Nov 10th

1:15 p – 4:15 p or 9:15 a – 12:15 noon

EPD CINEMA: Screening The True Man Show

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10

Wk 13 Sun, Nov 15th & Tues, Nov 17th

TOPICS: English for Social Networking (Part I)

1:15 p –2 p or 9:15 a – 10 a

Sun PPT presentation of critique on journal article__________________

Tues PPT presentation of critique on journal article__________________ Thumsamisorn, A., & Rittippant, N. (2012). Social media engagement in Facebok: The case of

college students in Thailand. NIDA Development Journal, 52 (4), pp. 119-138.

Seargeant, P. et al. (2012). Language choice and addressivity strategies in Thai-English social

network interactions. Journal of Sociolinguistics, 16 (4), pp. 510–531.

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2 p – 2:30 p or 10 a – 10:30 a

LECTURE & DISCUSSION led by LinkedIn Account Executive Karen Choi

(Not confirmed yet)

LinkedIn (Part I)

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2:30 p – 2:55 p or 10:30 a – 10:55 a

BREAK (25-min).

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3 p – 3:40 p or 11 a – 11:40 a

LinkedIn (Part II)

If LinkedIn Account Executive cannot lecture for us, we’ll do the following activity.

MINI-WORKSHOP, Chapter 5

MINI-WORKSHOP, Chapter 6

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Wk 14 Sun, Nov 22nd & Tues, Nov 24th

TOPICS: English for Social Networking (Part II)

1:15 p – 2:30 p or 9:15 a – 10:30 a

EPD SHOWCASE: English for Social Media (Part I) Instruction: You are to present your social media sites to the class and tell us what

language(s) you use with whom in a variety of social media sites (Facebook, Line, Instagram,

LinkedIn, Google +, etc).

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2:30 p – 2:55 p or 10:30 a – 10:55 a

BREAK (25-min).

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3 p – 3:30 p or 11 a – 11:30 a

EPD SHOWCASE: English for Social Media (Part II) -----

3:30 p – 4:15 p or 11:30 a – 12:15 noon

MINI-WORKSHOP, Chapter 7-8

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Wk 15 Sun, Nov 29th & Tues, Dec 1st

1:15 p – 3:30 p or 9:15 a – 11:30 a

THE STAR EPD: The Star English Song Singing Contest

Instruction: You are to sing an English song individually or as a group by demonstrating your

ability to integrate media and/or technology with the English language (e.g., you may simply

use the YouTube music video or you use a Mobile Phone App)

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3:30 p – 4:15 p or 11:30 a – 12:15 noon SELF ASSESSMENT

11

Guidelines for Taking the Final Examination (due on Dec 31st 2015)

(Submission must be made electronically at YL15@umail.iu.edu)

A Book Review or Material Review Instruction: You are to type 3-4 sentences/1-paragraph (Times New Roman 12-font) book

review or material review (individually or as a group) on the book (please read at least 2

chapters) entitled Language and the Internet authored by David Crystal or any books or

materials (relating to English for slang in social networking, English for newspapers and/or

news report. English for online advertisement and online marketing, English for movie,

English for email, etc.) recommended by the class during the Book Share Fair day and

approved by the lecturer. You are also encouraged to use any materials or textbooks listed on

page 4 of the present course syllabus for your review.

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A Movie Review or TV Series Review Instruction: You are to type 3-4 sentences/1-paragraph (Times New Roman 12-font) review

(individually or as a group) on the movie titled The True Man Show or any other English

movies or English TV series (Everybody Loves Raymond, Friends, etc.) approved by the

lecturer.

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A Review of a Website or a Mobile Phone App or Software to Learn English

Instruction: You are to type 3-4 sentences/1-paragraph (Times New Roman 12-font) review

(individually or as a group) about a website (distance/online learning program or Webinar) or

a Mobile Phone App or Software that you use to learn English. Please use the 10 principles

below or other criteria approved by the lecturer.

10 Principles for designing an online/distance language learning environment

Course Communication Course Structure

Principle 1: Various opportunities for interaction

Sub-goal one: Abundant opportunities for interaction

Sub-goal two: The opportunities to interact

simultaneously in both written and oral mode.

Sub-goal three: Interaction with various interlocutors.

Principle 5: Task-based instruction

Principle 2: High quality interaction (Negotiation of

meaning and cultural understanding)

Principle 6: Emergent and learner-based linguistic

instruction

Principle 3: High quality interaction (Timely and

informative feedback and effective communication of

assignment instructions and expectations)

Principle 7: Variability in course structure

Principle 4: Various communication media Principle 8: Strengthening learning management

ability

Principle 9: Formative assessment

Principle 10: Co-construction of learning environment

and experience

Source: Lai, Chun. (2006). An exploration into factors that affect student perception of their online foreign

language learning experience. Unpublished doctoral dissertation, Michigan State University, p. 18.

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A Fieldtrip Report Instruction: You are to type 3-4 sentences/1-paragraph (Times New Roman 12-font) report

(individually or as a group) about your 1-day fieldtrip to visit any places (Thailand Science

Park, Museum Siam, etc.) that the use of English for media and/or technology is on the

ground level. Please report how English is being used by and/or for media and/or technology

in your fieldwork.