Strategy Performance Value chain Sustainability Matters

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Strategy Performance Value chain Sustainability Matters Sustainability strategy brief

Transcript of Strategy Performance Value chain Sustainability Matters

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Sustainability Matters

Sustainability strategy brief

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Strategy

growthInnovation Operational

excellence

We will be the best appliance company in the world, as measured by our customers, employees and shareholders.

-A owth

People and Leadership

Passion for Innovation

Customer Obsession

Drive for Results

Respect and Diversity

Ethics and Integrity

Safety and Sustainability

Values

Financial goals over a business cycle

Electrolux vision

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Electrolux Sustainability Matters www.electrolux.com/sustainability2012

Stakeholders and society

To be a responsible, open and honest societal partner and build trust, partnership and engagement with stakeholders along the value chain.

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Europe

Latin America

Asia Pacific

Monitoring

Environment

Compensation

Freedom of association

Working hours

Harassment

Discrimination

Forced labor

Health and safety

Under-aged labor

Suppliers

Laws and regulations

General requirements

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Europe

Latin America

Asia Pacific

Monitoring

Environment

Compensation

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Working hours

Harassment

Discrimination

Forced labor

Health and safety

Under-aged labor

Suppliers

Laws and regulations

General requirements

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(Z�JVUZ\TLYZ�HUK�ÄUHUJPHS�stakeholders ratchet up their expectations for responsible business performance, it is essential that Electrolux sets its own expectations and best practice solutions for Z[YH[LNPJ�Z\WWSPLYZ��6]LY�����YLWYLZLU[H[P]LZ�MYVT����,SLJ[YVS\_�suppliers had the opportunity to attend a one-day set of workshops in Thailand in 2012 to inform suppliers about the Electrolux sustainability strategy. Sessions were held on SHIVY��LU]PYVUTLU[HS�THUHNLTLU[��HUK�LULYN`�HUK�TH[LYPHS�LMÄJPLUJ �̀�Expectations were presented by NV]LYUTLU[�VMÄJPHSZ��,SLJ[YVS\_��HUK�its customers. Best practice from Thai industry and the Group’s own Thai operations were also highlighted. As part of the Responsible Sourcing 7YVNYHT��ZPTPSHY�^VYRZOVWZ�OH]L�ILLU�OLSK�PU�*OPUH��5L_[�Z[VW�PZ�)YHaPS�

Snapshots08

After typhoons Pedring and Pablo, the Mobile 3H\UKY`�^HZ�HISL�[V�redistribute 12,000 kilos of freshly-washed clothes [V�Z[VYT�]PJ[PTZ�

(Z�JVUZ\TLYZ�HUK�ÄUHUJPHS�Z[HRLOVSKLYZ�L_WLJ[�L]LY�more from Electrolux, extending expectations—and best practice solutions—to strategic suppliers is a must.

Sharing the wisdom

A fresh start

Stakeholders and society

Working in partnership with local HK]VJHJ`�VYNHUPaH[PVU�:HNPW�Kapamilya in the Philippines, Electrolux PU������JYLH[LK�[OL�4VIPSL�3H\UKY`�[V�WYV]PKL�JSLHU�JSV[OLZ�[V�KPZHZ[LY�struck communities. Washing, drying and redistributing donated clothes [V�^LH[OLY�KPZHZ[LY�]PJ[PTZ��[OL�H^HYK�^PUUPUN�PUP[PH[P]L�VU�^OLLSZ�KLTVUZ[YH[LZ�HK]VJHJ`�HUK�OLSWZ�build the brand. After typhoons 7LKYPUN�HUK�7HISV��[OL�4VIPSL�3H\UKY`�increased its collections, and was able to redistribute 12,000 kilos of freshly-washed clothes. Three years on, the [YH]LSSPUN�SH\UKY`�ZLY]PJL�JHTWHPNU�OHZ�L]VS]LK�[V�Z\WWVY[�SVJHS�KPZHZ[LY�preparedness and social responsibility VIQLJ[P]LZ��^OPSL�OH]PUN�H�]LY`�KPYLJ[�business result in terms of increased sales and a leadership position in the front-loading segment.

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Green spirit actions

The Electrolux Jászberény MHJ[VY`�HPTLK�[V�ZH]L� �����4>O�VM�LULYN`� by close of 2012. That goal was met, reducing CO2 emissions by 2,500 tonnes.

As part of its company-wide Green :WPYP[�PUP[PH[P]L��,SLJ[YVS\_�PZ�JVTTP[[LK�[V�PTWYV]PUN�[OL�LULYN`�LMÄJPLUJ`�VM�its operations. Green Spirit actions at the refrigerator and chest-freezer factory in Jászberény, Hungary reduced energy consumption more than 30% in 2012. The 2012 one-year 3.5% energy-reduction target has been integrated into a new 2015 target to reduce energy by 15% compared to 2011 production ]VS\TLZ��0U�������P[�^HZ�[OL�ÄYZ[�WSHU[�[V�HJOPL]L�WSH[PU\T�SL]LS�Z[H[\Z�PU�LULYN`�LMÄJPLUJPLZ��1mZaILYtU`�is now on track to reduce energy consumption a further 3.75% in 2013.

Its efforts earned Jászberény an accolade as Electrolux Sustainability Award winner for 2013.

Rubber boots redux

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,SLJ[YVS\_�SL[Z�X\HSPÄLK�applicants exchange the rubber boots of guerrilla ÄNO[PUN�MVY�[OL�^VYR�ZOVLZ�VM�[YHPULK�ZLY]PJL�technicians.

After more than a year in operation, the program has generated ten employed technicians, with two able to open their own Authorized :LY]PJL�*LU[LYZ��;OL�LK\JH[PVU�WYVNYHT�WYLWHYLZ�WYVZWLJ[P]L�ZLY]PJL�technicians for work in new, growing markets and strengthens the Group’s YLSH[PVUZOPWZ�^P[O�NV]LYUTLU[��communities, and customers.

Re-training and skill-building are crucial in any society. In Colombia, the task is further challenged by the need for ex-guerilla combatants to re-integrate into society and the workforce. A business and ZVJPHS�PUP[PH[P]L�KL]LSVWLK�^P[O�[OL�*VSVTIPHU�NV]LYUTLU[��[OL�Electrolux Rubber Boots program SL[Z�X\HSPÄLK�HWWSPJHU[Z�PU�*VSVTIPH�exchange the rubber boots of N\LYYPSSH�ÄNO[PUN�MVY�[OL�^VYR�ZOVLZ� VM�[YHPULK�ZLY]PJL�[LJOUPJPHUZ��

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Group sustainability requirements apply to 3,000+ suppliers, with audits aimed at high- and medium-risk countries. Capacity building helps suppliers meet high standards.

The challengesDemonstrating long-term change, especially in countries with inadequate legislation and/or enforcement. Building supplier partnerships.

How to share value(WWS`PUN�\UP]LYZHS�UVYTZ�supports human rights and YHPZLZ�LU]PYVUTLU[HS��SHIVY�and economic standards, especially in low-cost countries. It builds trust, reduces complexity and reputational risk.

Suppliers

The Electrolux Foundation sets out the guiding principles: respect & diversity, ethics & integrity, safety & sustainability. The Group’s operations and over 60,000 employees must be managed accordingly.

The challengesIntegrating newly acquired operations. Engaging staff in sustainability goals. Aligning sustainability and business priorities.

How to share value

Jobs, knowledge transfer and economic opportunity ILULÄ[�JVTT\UP[PLZ��.VVK�employee relations enhance competence, wellbeing and talent retention. Energy reductions of SEK 300m H�`LHY�PU�JVZ[�ZH]PUNZ�compared to 2005. Fewer accidents cut costs.

Operations

One-third of the SEK 3bn Electrolux R&D budget in 2013 is sustainability-related, primarily in energy- and water-LMÄJPLUJ`�HUK�KLZPNU� for-recycling.

The challengesFinding ways to scale up LULYN`�LMÄJPLU[�ZVS\[PVUZ�MYVT�premium to mass and making [OLT�JVZ[�LMÄJPLU[��0UJYLHZPUN�ÅLL[�LMÄJPLUJ �̀

How to share valueAnticipating consumer needs KLSP]LYZ�J\Z[VTLY�]HS\L�HUK�PUJYLHZLZ�SVUN�[LYT�]PHIPSP[ �̀

:\Z[HPUHIPSP[`�PTWHJ[Z�VJJ\Y�H[�L]LY`�HZWLJ[�VM�[OL�I\ZPULZZ��HUK�L_[LUK�IL`VUK�[OL�JVTWHU`»Z�V^U�VWLYH[PVUZ��;OL�]HS\L�JOHPU�HWWYVHJO�WYV]PKLZ�H�OLSPJVW[LY�]PL^�VM�where impacts occur in the business and beyond, with which partners to engage and OV^�[V�JYLH[L�[OL�NYLH[LZ[�]HS\L�MVY�,SLJ[YVS\_�HUK�P[Z�Z[HRLOVSKLYZ��

Product development

Partnering with logistics suppliers, the aim is to IVVZ[�[YHUZWVY[�LMÄJPLUJ`�by 15% from 2010 to 2014. Logistics make up about 1% of the product lifecycle CO2 footprint.

The challenges0UJYLHZLK�WYVK\J[�]VS\TLZ�TLHU�TVYL�[YHUZWVY[��3HJR�VM�standardized data collection on CO2 emissions. Increasing rail, intermodal and sea transport.

How to share value:VJPL[`�ILULÄ[Z�I`�YLK\JPUN�transport, a big climate change contributor. As a transport buyer, Electrolux JHU�OLSW�KYP]L�JOHUNL�PU�[OL�logistics industry.

Transport

10

Electrolux Sustainability Matters www.electrolux.com/sustainability2012

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With main impacts occurring during product \ZL��WYVK\J[�LMÄJPLUJ`�is the top priority. Refrigerator and freezer LMÄJPLUJ`�PU�,\YVWL�improved on average by 3% per year from 2008 to 2012.

The challengesHelping consumers \UKLYZ[HUK�[OL�]HS\L�VM�OPNO�sustainability standards. Raising awareness on the role appliance use has in reducing climate impact.

How to share value (WWSPHUJLZ�KLSP]LY�ZVJPHS�ILULÄ[Z·LZWLJPHSS`�PU�LTLYNPUN�THYRL[Z·WYV]PKLK�their CO2 footprint shrinks. .YLH[LY�LMÄJPLUJ`�H^HYLULZZ�ZH]LZ�LULYN`�JVZ[Z�

Consumer use

Recycling is legislated in key markets. In Europe major appliances should be 80% recyclable (70% for small appliances).

The challenges3HJR�VM�YLNPVUHS�OHYTVU�ization in recycling laws. Partnering with retailers and 5.6Z�[V�YHPZL�H^HYLULZZ��Greater internal focus on design-for-recycling.

How to share value9LK\JLK�SHUKÄSS��0UUV]H[P]L�designs that reuse materials ZH]L�TVUL`�HUK�LULYN`�HUK�increase brand trust.

End-of-life

Engaging with retailers is key. Energy and performance labels and partnerships help consumers make the switch to sustainable products.

The challengesThe right tools for point-of-sales staff to raise awareness. 4LL[PUN�]HYPLK�YL[HPSLY�requirements on labor, human YPNO[Z�HUK�LU]PYVUTLU[�

How to share valuePartnerships raise transparency, promote sustainable product offerings and help meet retailers’ sustainability goals. Stronger brand, greater customer loyalty.

Point of purchase

Transport

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Annual reportSustainability information is integrated throughout the printed Annual Report. Targeted to shareholders and other stakeholders, the focus is on how sustainability issues relate to the business strategy, as well as goals HUK�WLYMVYTHUJL���:LL�WHNL����PU�[OL�(UU\HS�9LWVY[�:[YH[LN`�HUK�WHNL� ��of the Results section)

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Strategy briefsAimed at employees and business contacts, these reports are designed to communicate how Electrolux will realize its sustainability strategy [OYV\NO�PU[LNYH[PVU��KYP]PUN�PUUV]H[PVU�and building partnerships.

Approach to reporting

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