CHAPTER 1

INTRODUCTION

Shoe polish is a product used to shine,

polish, and protect leather footwear. Polishing shoes will

increase their life span. In present times, everybody always use

shoe polishers for their shoes to look presentable and fabulous

to walk with attractive thus boosting more confidence to its

beholder. But no everyone knows that traditional shoe polish

which are available in market made of harmful chemical and

synthetic ingredients which has a bad door. Since it uses

petroleum as it's basis it is also flammable which makes it

dangerous to human health and may cause some hazards like fires.

The banana peel is known for its antifungal and

antibiotic properties. The peel is also loaded with a lot of

Vitamins, minerals and fiber Many articles and pamphlets say that

banana peel is even effective in shining and smoothening surfaces

like shoes made up of leather.

There are many advocacies promoting environment

preservation and restoration. This may help in these advocacies.

Because the main ingredient was just banana peel so that will

lessen the production of biodegradable garbage.And also,the

product will cost lesser than those of commercial because only

the tools and some additives are need to be bought, so we can

assume convenience to those who will buy our product. It may also

emit the old tradition of just throwing banana peel instead they

can collect it and donate for us to transform it into a more

useful and effective product which happen to be the banana floor

polisher.

Main Problem

How feasible is the production of Shinana in terms of

management, operation, technical, and socio-economic aspects?

Specifically, this proposal will answer the following

questions:

1. Management Aspects

a) What is the name of the company?

b) What is the Vision?

c) What is the Mssion?

d) What form of ownership is applied?

e) What are the advantages of that form of business?

f) What are the organizational policies or procedures?

2. Marketing Aspects

a) What is the product description?

b) Who are the target markets?

c) How will the product be priced?

d) How much is the expected return of investment?

e) Are there freebies or discounts offered?

f) Who are the business competitors?

g) What marketing strategies are applicable?

h) What are the Strengths, Weaknesses, Opportunities, and

Threats?

3. Operational & Technical Aspects

a) What are the uses/ functions/descriptions of the

material or equipment?

b) What are the steps in coming up with the product?

4. Socio-Economic Aspects

a) How can the product help the people?

b) How can it help the society?

c) How will the government be benefited?

CHAPTER 2

MANAGEMENT ASPECT

This chapter deals with the five different processes of management which

are planning,organizing,staffing, directing, and controlling.

Shinana, a word combination of the first three letters of

the word SHINE and the last four letters of the word BANANA, was

chosen as the company name because obviously, the name itself

signifies “Making things shine through banana.As envisioned by

the entrepreneur, Shinana, a product for shoe beautification will

make everyone’s shoes shine with the natural shoe-shining quality

banana peelings possess.

The entrepreneur had come up with product because she had

been exposed to Science Congress/Exhibits during her highschool

days in UNIDA Christian Colleges.The said events shows the

school’s students impressive innovative products, discovery, and

research studies. Luckily, the entrepreneur had the chance to be

one of the participants of the said Congress.Banana peel as shoe

shine concept emerged from the said event.

Since banana peelings are only thrown-out after its fruit

has been taken off,our company thougths that we can help the

society through abolishing the traditional manner of disposing

its peelings and process it to a more useful form which is

SHINANA.

VISION

The leading supplier in shoe beautification industry in

the Philippines acknowledge for the creation of innovative shoe

shine products that complements not only consumer needs and wants

but also the environment’s needfor careful preservation and

protection.

MISSION

Our enterprise shall provide efficient, eco-friendly,

and quality shoe shine products locally through efficient use and

systematic production of shoe shine products with banana peelings

as its main raw material.

FORM OF OWNERSHIP

Shinana is a sole proprietorship form of business. The owner

is A-Zmyn T. Honrado.Once it makes name in the industry, it can

expand its product line(will be able to offer variety of

shoeshine products ),can develop new products like floor wax,

sprays,disinfectants,varnish,colored wax polish made from banana

peelings and other organic materials.

ADVANTAGES OF SOLE OWNERSHIP

Advantages of Sole Proprietor Form of Business:

The formation of sole proprietorship business is very easy

and simple.

The entrepreneur owns all and risks all. The entire profit

goes to his pocket. This motivates the proprietor to put his

heart and soul in the business to earn more profit. Thus,

the direct relationship between effort and reward motivates

the entrepreneur to manage the business more efficiently and

effectively.

The entrepreneur takes all decisions affecting the

business.This results in better control of the business and

ultimately leads to efficiency.

Thus, the entrepreneur as sole proprietor can arrive at

quick decisions concerning the business by which he can take

the advantage of any better opportunities.

Each and every aspect of the business is looked after by the

proprietor and the business secrets are known to him

only.Thus, the maintenance of adequate secrecy leaves no

scope to his competitors to be aware of the business

secrets.

The sole proprietorship business is undertaken on a small

scale. If any change is required in business operations, it

is easy and quick to bring the changes.

The cost of formation of a sole proprietorship is the

minimum because no cost is involved in its formation. The

management of the business is also inexpensive as no

specialists are normally appointed in various functional

areas of the business.

The dissolution of the sole proprietorship is also very

easy. Since the proprietor is the supreme authority and no

regulations are applicable for closure of the business he

can dissolve his business any time he likes.

ORGANIZATIONAL POLICIES AND PROCEDURES

All individuals pass a verification procedure, including the

completion of an “Employment Verification Form”, before they

are permitted to work.

Harassment in employment, including sexual, racial, and

ethnic harassment, as well as any other harassment forbidden

by law, is strictly prohibited by the Company

The Company does not discriminate, and does not permit its

employees to

discriminate against other employees or applicants because

of race,color,religion, sex, etc.

Employees are prohibited from engaging in web logging or

“blogging”

during working time or while using Company-equipment

Periodic evaluations may be made to determine your

individual progress, training needs, and potential pay

increases. Pay increases are not automatic and depend on

factors such as the employee's demonstrated job proficiency

and the Company's ability to pay.

When present employees are qualified and as justified by our

Company needs and growth, the Company offers as many

opportunities for promotions as possible.

Plant/Office Personnel normally scheduled 8 hours per shift,

40 hours per week.

Habitual or excessive absenteeism and tardiness cannot be

tolerated.

Employees are required to record their own time in and out

Employees shall clock in and out on time, but not

earlier/later than 4 minutes before their scheduled starting

work time .

Safety is everybody’s business

Head Protection: Employees exposed to flying or falling

objects and/or electrical shock and burns shall be

safeguarded by means of approved head protection.

Eye and Face Protection: Employees working in locations

where eye hazards due to flying particles, hazardous

substances or injurious light rays are inherent in the work

or environment shall be safeguarded by and shall use

employer-provided face or eye protection with Suitable

screens or shields isolating the hazardous exposure shall

safeguard nearby employees. The wearing of contact lens is

prohibited in working environments having harmful exposure

to materials or light flashes.

Body Protection: Body protection from hazardous or

flying substances shall be provided by clothing appropriate

for the work being done.

Hand Protection: Gloves may be required for employees

whose work exposes hands to hazardous substances, cuts or

burns.

Foot Protection: Appropriate foot protection shall be

required for employees who are exposed to foot injuries from

hot, corrosive, poisonous substances, falling objects,

crushing or penetrating actions, which may cause injuries.

Ear Protection: Ear Protection must be worn in

Production areas.

For safety reasons, smoking of tobacco products and

drinking alcohol beverages is not permitted.

Floors shall be kept clean and dry.

Floors and platforms shall be kept free of projections,

obstructions, holes and loose

All control buttons and switches shall be properly

identified as to their function and purpose.

All shall Return tools and equipment to proper storage place

after use.

No jewelry, long hair or loose clothing is allowed around

any machinery while operating.

MANAGEMENT & PERSONNEL

Sole owner/Marketinghead

Production

Production

1.Marketing head/Sole owner

a.Creates promotional strategy for the products

demandability.

b. Sees if the product meet the customer’s need.

c.Formulates the raw material combination through extensive

researches

d.Sees if the company is profitable or not using accounting

principles

2.Production Manager

a. Supervises all the production staffs

b.Creates weekly reports to be submitted to the marketing

head regarding the developments in production process.

c.Schedules his/her subordinates break/meal time.

d.Controls the quality of the finished product before

proceeding to the packaging process.

3.Production staff

a. Scrapes the white part of banana peel

b.Mixes all the ingredients

c.Operates on plastic squeezer equipment to pack the

finished products.

CHAPTER 3

MARKETING ASPECT

This chapter involves understanding the target market,their likes and

dislikes, the marketing strategies implemented and how the customers evaluated

the product.

PRODUCT DESCRIPTION

Shinana is a product used to shine, polish, and protect

leather footwear thereby extending it’s life. It comes in various

forms, including wax, paste, cream, and liquid, and can be

applied in many different ways.

TARGET MARKETS

Shinana’s target markets are all who have leather shoes.Be

it a professional,students,businesswoman/man,teacher,

mother ,father, sister, brother.In short, everyone who wants to

look presentable by polishing their shoes.

PRODUCT PRICING

An 18 ml Shinana will cost Php 5.00. One box contains 10

pieces which costs relatively cheaper for only Php 45.00.

The following shows how the price was computed:

Material Quantity/

size

#of

products

Price Price per

unit

Banana peel 1 bundle 3 Php 0.00 Php 0.00

Dye 5pcs/10

grams

20 Php 10.00 Php 0.50

Rock salt 200 grams 10 Php 1.00 Php 0.10

Plastic 100 pcs

1’’x6’’

20 Php 7.00 Php 0.35

Electrical

utility

0.5 kwh

( P10.48)

20 Php 5.24 Php 0.26

Transportatio

n costs

20 Php 8.00 Php 0.40

Labor(Opportu

nity cost)

20 minutes

(1.24/min)

20 Php 24.84 Php 1.24

Total Cost of Sales Php 2.85

Mark –up 50% (2.85 x 50%=1.43) Php1.43

Cost of sales afte 50%mark-up Php 4.28

RETURN ON INVESTMENT

Through product pricing, Shinana estimate as to how much

will be returned in order to become the source of funding for

salary, and another round of production.

Mark-up Price

/Sheet/ size

No. of products Total Return

Php 2.15 20 Php 43.00

FREEBIES AND DISCOUNTS

10% Discount are available to those who will buy in boxes

which contains 10 pcs of Shinana.Thus , from the original price

of Php 50.00, the buyer can avail it for only Php45.00

instead.The buyer can save Php 5.00 each box. Similarly, those

who will buy 1000 pcs, can save up to Php 500.00.From the

original price of Php 5000.00, buyers can avail it for only

Php4500.00.

BUSINESS COMPETITORS

Obviously, the number and only one competitor is KIWI, owned

by Sara Lee.Prior to the introduction of the Company’s Product

Shinana.KIWI monopolized the shoe beautification industry.Since

Kiwi have been operating for more than century.

They run print advertisements in a variety of national magazines.

The Kiwi ads are printed in bright red, matching the color in the

background of the brand's logo.

 The Kiwi campaign is running in magazines like Black Enterprise,

Car andDriver, Cargo, Ebony, Esquire, Men's Fitness, National

Geographic etc..Most of the new product launches of Kiwi was

in line with the changing consumer preferences.

MARKETING STRATEGIES

In order for Shinana to be known to the public, the company

will run printed advertisements such as flyers, posters.The

company will also make online pages on websites like Facebook,

Twitter,and Multiply that will entertain prospect/future

customers’ inquiry about such product. Please see attachments in

the Appendix.

SWOT ANALYSIS

STRENGTHS

Shoe polish usually is a mixture of natural and synthetic

materials. Cosmetic shoe polish of various dangerous ingredients.

These chemicals can be easily absorbed through the skin causing

potential harm to the skin and other organs of the body . It is

essential that in using shoe polish, one must wear gloves when

doing so, one must not drink alcohol while polishing shoes (it

can increase the effects of certain chemicals), and must keep all

shoe polish out of reach of children and animal companions. If

used, shoe polish should be used in a well-ventilated area, and

all of the product shoud be used, with any residual being

discarded or given to someone who will use it. When disposed,

shoe polish needs to be handled as a hazardous househould

substance. Rags or clothes used that come in contact with the

shoe polish should also be immediately discarded.  While some

shoe polished claim to be non-toxic, most do not list their

ingredients, so it is impossible to know that they are truly free

of dangerous chemicals.

But now,through the introduction of

Shinana, an eco-friendly shoe polish, Consumers can minimize the

health hazards brought by using traditional polishers. The

ingredients of Shinana contains no harmful chemicals thereby not

endangering someone’s health. Because it doesn’t contains

expensive harmful chemicals and only need banana peel that are

only thrown out after the fruit has been taken off, its price is

cheaper than that of the traditional shoe polish.Shinana, as have

said earlier, is an eco-friendly product for it requires no

proper disposal since it is all natural.

WEAKNESSES

Because Shinana is all-natural, it perishes faster than that

of the traditional shoe polish. Salt is the only preservative

Shinana has, and according to tests,a bottle of Shinana last only

for one and a half month that rendered our product,in comparison

to traditional old polish , less convenient to its users.

Shinana was only owned by A-Zmyn T. Honrado, a student, who

has still no enough capital for the regularization of conducting

business.Thus, Shinana is short-lived business on the grounds of

economic constraint.And also, the owner still lack skills,

profession,talent needed to pursue the business since she was

only a second year student taking Business Management.

OPPORTUNITIES

Banana is very much common in the Philippines. It is one of

the oldest cultivated plants and is grown in at least 107

countries, primarily for their fruit, and to a lesser extent to

their peelings .Banana peelings cost nothing(see product

pricing), like in the entrepreneur’s case. Many banana cue,turon,

saging con yelo, halo-halo prevailed the market.The owner sees

that peeling are only throwned after the fruit has been taken off

for we all know that many of us don’t prefer to eat banana

peelings aside from its fruit,though the former is edible. This

poses a great opportunity for the entrepreneur to make efficient

use of that disposed banana peelings that’s why she came up with

the product.

THREATS

Due to some innovation of ideas, leather shoes are now being

replaced by plastic shoes that is relatively cheaper than that of

the leather shoes. Many prefer plastic shoes since it is durable

even the it is raining.And because many prefer plastic over

leather shoes, shoe polish demandability decreases.Luckily,the

company is on its way in formulating shoe polish product for

plastic shoe.

Another is that, the company has no definite suppliers,the

number of products that can be produced is dependent on the

number of banana peelings collected from anywhere.There’s no

control over the resources since they are only donated,not bought

CHAPTER4

OPERATIONAL AND TECHNICAL ASPECT

This includes all the factors of the production and the processes

MATERIALS AND EQUIPMENT

MATERIALS:

100 g banana peelings 1tbspoon rock salt

2 g black dye coloring powder

TOOLS

Picture of

Tools

Description/Function

Mortar and pestle

Mortar is a round bottom thick walled container in

which a solid material may be grinned while pestle

is a long cylindrical wide based rod used for

grinding in mortar

Stirring rod

A stirring rod or stir rod is a piece of laboratory

equipment usually made of solid glass, about the

thickness and slightly longer than a drinking

straw, with rounded ends that is used to mix

chemicals and liquids for laboratory purposes.

Plastic cup

A plastic cup is a disposable cup made out

of plastic. It is most commonly used as a container

to hold liquids.

 Plastic spoon

A plastic utensil consisting of a small, shallow

bowl on a handle, used in preparing, serving, or

eating food.

 Steel Fork

A metal utensil with two or more prongs, used for

eating or serving food.

EQUIPMENT

Picture of

Equipment

Description/Function

Handy plastic sealer

A 1-foot long electrical equipment that uses

principle of pressure in order to seal

plactics.

OPERATIONAL PROCEDURE:

1. Scrape the white part of the banana peel with the use of

steel fork.

2. Mash the peeling with mortar and pestle.

3. Pour in the salt and mix it with the peelings.

4. Pour in the black dye powder and mix it with the peeling-

salt mixture.

5. Put the finished product in its packaging.

CHAPTER 5

SOCIO-ECONOMIC ASPECT

SHINANA AND THE PEOPLE

According to some news,unemployment and underemployment rate

in the Phillipines continue to increase yearly.There are many who

have the skills,talents,profession but there’s no position to

fill with.The establishment of the company will provide

employment to many if given the chance to expand its operation.

And also, Shinana helped the people by providing their needs

for shoe beautification needs in an eco-friendly and natural way.

It will also provide for people’s demand for inexpensive goods

for,the product will cost lesser than those of commercial because

only the tools and some additives are need to be bought, so we

can assume convenience to those who will buy the company’s

product.

Shinana also may help those who ventured in banana fruit

businesses,since the company will be the one responsible for the

disposal of the peelings.So we can assume convenience to them

particularly in disposing these useful peelings.

SHINANA AND THE SOCIETY

We all know that our country is in economic crisis.Resources

are scarce yet our needs and wants are umlimited.so mean to say,

we should make out of everything.Shinana can help the society by

giving some concrete response to many advocacies promoting

environment preservation and restoration.Shinana may help in

these advocacies because the main ingredient was just banana peel

so that will lessen the production of biodegradable garbage.

It may also emit the old tradition of just throwing banana

peel instead they can collect it and donate to the company for

the company to transform it into a more useful and effective

product which happen to be the banana shoe polisher.

The Department of Health, issues emergency instructions

regarding the INHALATION,EYE CONTACT,SKIN CONTACT of shoe

polish.Another is that,In Los Angeles and most other places, shoe

polish is disallowed in the regular trash. It must be disposed of

as a hazardous material like mercury, because it often contains

materials like naphtha and turpentine.

Shinana can help the society, particularly by meeting the

needs for a chemical-free shoe polish as replacement to the

traditional shoe polish which is full of dangerous

chemicals.Shinana gave way to reusing the peel to polish the shoe

through oils and the potassium present in banana polish that can

preserve ones shoes. After the oils and potassium has been

scraped from the peel,the company will compost the peel.

Through Shinana, we can have polished shoes

without damaging the society’s well-beingand without endangering

the environment, leaving behind zero packaging waste.

SHINANA AND THE GOVERNMENT

Government promotes business activity in the Philippines for

it will have a drastic effect in the economic health of the

country. The more the business activities the faster is the

circulation of the Philippine Currency.The more the business

activity, spending prevails over saving.Shinana can help the

government by conforming to these economic programs initiated by

the government.

Another is that, our company, if will be given a chance to

expand its operations will be able to export Shinana that will

eventually become not only as a source of pride for the Filipinos

but will also help in increasing the country’s GDP or Gross

Domestic product which is one of the measure of our country’s

economic performance.

Lastly, government will be benefited because businesses are

required to register the business.They collect such registration

fees, licences fees.Another is that, because of the inherent

power of the state, the company are required to pay taxes to

the government that are used for the government to defray their

necessary expenses.

APPENDIX A

The Calling Card

APPENDIX B

The Flyers

APPENDIX C

FACEBOOK PAGE: Shine your shoe with Shinana

shinana@yahoo.com.ph

GOOGLE PAGE:SHINANA POLISHER

shinana@gmail.com

TWITTER ACCOUNT:

Please follow

shinana@twitter

MULTIPLY ACCOUNT:

SHINANA SHOE POLISHER

MOBILE NUMBER:

09195803353

TELEPHONE/TELEFAX NUMBER:

046-472-1480

OTHER APPENDICES:

PACKAGING

FRONT

BACK

THE PRODUCT

OTHER APPENDICES:

EXHIBIT /BAZAAR PHOTOS

OTHER APPENDICES:

EXHIBIT /BAZAAR PHOTOS