San Jose McEnery Convention Center - CiteSeerX

San Jose McEnery Convention Centerubmdesign.com

Don’t miss any of these FREE training sessions:

• Zynq-7000 Extensible Processing Platform Design Workshop• ForSoftwareEngineers• ForHardwareEngineers

• Developing and Integrating Zynq-7000 EPP Hardware Accelerator Blocks using MathWorks Model-Based Design

Open to all attendees. Please see program for details and times.

CS1008_ESC_Zynq_Ad_FINAL_rev_7x8.5.indd 1 2/23/12 2:27 PM

1

Welcome

Welcome to the new DESIGN West conference and exhibition, which includes the traditional spring Embedded Systems Conference (ESC) and exhibition alongside six complementary events. With DESIGN West, we still bring you—the embedded systems developer—the best that ESC has offered you for 24 years, but we’ve added a whole new range of technologies to both conference and expo activities for you to explore.

Six engaging summits now join ESC: Android, Black Hat, DesignMED, Designing with LEDs, Multicore DevCon and Sensors in Design. The teams putting these summits together have truly excelled themselves by assembling a not-to-be-missed program of expert speakers and content.

In addition to ESC’s Android Certification program, we’ve launched a dedicated Android Summit to help you apply Android to embedded designs and build embedded Android apps.

The Black Hat Summit provides a forum to discuss and evaluate the latest solutions for securing embedded systems from threats, while DesignMed is dedicated to exciting developments in medical electronics design including regulatory issues such as the FDA’s regulation of mobile health applications.

Produced by the editors at EDN magazine, Designing with LEDs addresses the technology design aspects of high-brightness LEDs, principally in lighting and illumination. The 10 sessions will update you on the latest LED technology as well as give you an in-depth look at optics, power control and intelligence.

The two-day Sensors in Design conference, brought to you by the editors of Design News magazine, provides 16 sessions to help you gain greater understanding of the design, manufacture and application of sensors plus sessions on the Expo floor in the Sensors in Design Theater. Several sessions examine the use of sensors in harsh environments (industrial, defense and automotive applications); other sessions explain current and future uses of MEMS, smart sensors and leading-edge sensors.

Last but not least, DESIGN West hosts the 7th annual Multicore DevCon, which includes an exhibition, technical sessions and panels addressing the key issues in multicore processor design and implementation, including the effective use of multicore development and design tools.

While each day starts early with Shop Talk discussion groups at 7am and conference sessions at 8:00 am, make sure to cross the road to the San Jose Civic Auditorium at 9:30 am for an amazing line-up of keynote speakers including Thomas Dolby, musician and technical innovator; JB Straubel, chief technical officer and founding-team member at Tesla Motors Inc.; and Robert Vamosi, author of When Gadgets Betray Us: The Dark Side of our Infatuation with New Technologies.

And all of this is accompanied by a vast array of exhibits on the Expo show floor, including dedicated zones for M2M, boards, sensors and multicore. Don’t miss the two Exvpo-floor theaters providing panels, teardowns, speed training and a tool swap. On all three days of the Expo, watch Brian Fuller and his team from the Drive for Innovation teardown the Chevrolet Volt, which he drove on his extensive U.S. road trip starting in July 2011.

Over four days, you will have access to all the best in electronics design. To make the most of your visit, don’t let the innovation end when the parking lot empties on Thursday. Visit the DESIGN West’s web site throughout the year. The web site is not just for the show; it’s for life. We’re giving attendees and exhibitors access to drive their own conversations, connect and access on-demand content anytime on ubmdesign.com.

Colin HollandContent Director - DESIGN [email protected]

September 17 - 20, 2012 Hynes Convention Center • Boston, MA

esc.eetimes.com/boston

4 days of never-before-assembled training and education, hands-on learning and the hottest new products.

ESC Boston returns September 17-20 at the Hynes Convention Center, bringing you a burst of expert training and education, hands-on knowledge exchanges and the latest products and techniques. Be here, at the center of the engineering universe.

Sharpen the skills you need now:Embedded HW and SW Design • Total Systems IntegrationPower Management • Open Source Software Android Embedded security • LEDs • And more!

Learn more at esc.eetimes.com/boston

Get the free mobile app athttp:/ /gettag.mobi

a designeast summit

Save the

date

3

Table of Contents

Chief exeCutive OffiCerKatherine Astromoff

viCe PresidentDavid Blaza

seniOr direCtOr, eventsWendy Yamaguma

direCtOr Of COntent Colin Holland

COnferenCeErin LeMoine, Conference ManagerKatie Stern, Conference Manager

MarketingFelicia Hamerman, Vice President, MarketingLinda Uslaner, Marketing Director, EventsAmy Giannini, Senior Event Marketing ManagerKate Hadden, Event Marketing ManagerJenny Hui, Event Marketing Manager

salesSean Raman, Event Sales DirectorCedric Fellows, Account ManagerAbbey Chun, Account ExecutivePetrina De Chine, Account ExecutiveJoAnn Pellegrini, Account ExecutiveAna Carrillo, Client Services Specialist

OPeratiOnsLori Silva, EVP, Event Operations and ServicesNicole Garbolino, Director, Event Operations & ServicesJames Boatright, Event Registration ManagerNelia Nunes, Event Operations ManagerMay Munji, Event Operations ManagerValerie Bojarski, Event Operations ManagerKeri Schnakenburg, Event SpecialistKristel Howard, Housing Manager

COntaCt infO303 2nd StreetSuite 900 South TowerSan Francisco, CA 94107(415) 947-6000ubmelectronics.com

Welcome to DESIGN West 2012! 1

Table of Contents 3

Event-at-a-Glance 4

General Information 5

Keynotes & Industry Address 8

Venue Maps 10

Agenda-at-a-Glance 12

Sponsors 31

Sponsored Session Descriptions 32

Exhibitor List Back Flap

Expo Floor Map Back Flap

Want more?Visit DESIGN On Demand for access to content from the best DESIGN West conference programs, including original content, top rated sessions, exclusive specials like video keynotes, and of course lots of great conference papers and proceedings. It’s the best of what’s currently featured at the live ESC and DESIGN West events. Attendees can also participate in discussions, rate technical papers, videos, interact with experts and peers and post comments.

FeedbackWe value your opinion. Please let us know about your experience at DESIGN West and ESC by emailing us at [email protected]

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Event-at-a-Glance

Monday, March 26 Tuesday, March 27 Wednesday, March 28 Thursday, March 29

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Keynote9:30 am – 10:30 am

Keynote9:30 am – 10:30 am10:00 am

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Industry Address10:30 am – 11:30 am

Industry Address10:30 am – 11:30 am

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Welcome Reception5:30 pm – 7:00 pm

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General Information

RegistrationRegistration is located at the center of the main lobby in the San Jose Convention Center.

Registration HoursMonday, March 26: 7:30 am – 3:00 pmTuesday, March 27: 7:00 am – 7:00 pmWednesday, March 28: 7:00 am – 5:30 pmThursday, March 29: 7:30 am – 3:00 pm

Exhibit HoursTuesday, March 27: 11:30 am – 7:00 pmWednesday, March 28: 11:30 am – 5:30 pmThursday, March 29: 10:30 am – 3:00 pm

Conference HoursMonday, March 26: 8:00 am – 5:00 pmTuesday, March 27: 7:00 am – 5:30 pmWednesday, March 28: 7:00 am – 5:30 pmThursday, March 29: 8:00 am – 5:30 pm

Badge Pick-Up and Registration InstructionsBadges and badge holders can be picked up at Registration. Exhibitor, Conference and Speaker registration is located on the street level of the convention center at the center of the main lobby. Press/Media registration is located at the Media Center in Room C1.

Coffee BreaksCoffee breaks will be provided during conference break times for conference and tutorial attendees only.

Event ManagementEvent Management can be reached by going to Registration or by calling 408-271-6000.

First AidFirst aid is located at the back of Exhibit Hall 2.

Lost and FoundLost and Found is located in the Show Office, located in the VIP Area/Terrace/3rd Floor.

LunchLunch is provided & served to conference attendees only, Monday – Thursday. Concessions will be open for those wishing to purchase lunch.

MinorsDue to safety reasons, no minor under the age of 18 will be allowed on the exhibit floor at any time. This includes infants in strollers.

TaxisYellow Checker Cab Company 408-293-1234.

Public TransportationMost VTA Bus routes operate every 15-30 minutes weekdays. For more information, please call 408-321-2300 or visit www.vta.org

The city of San Jose offers Light Rail service to many popular locations. For more information, please call 408-321-2300 or visit www.vta.org

Media CenterLocated in Room C1 and open to press members and exhibitors meeting with press only. The telephone number is 408-271-6002. The fax number is 418-271-6003.

Media Center HoursMonday, March 26: 8:00 am – 5:00 pmTuesday, March 27: 8:00 am – 6:30 pmWednesday, March 28: 8:30 am – 6:00 pmThursday, March 29: 9:00 am – 3:00 pm

ProceedingsDESIGN West 2012 conference proceedings available for purchase beginning on Thursday, March 29th, 2012. To purchase DESIGN West proceedings for $199 go to www.ubmdesign.com. Questions? Contract Erin LeMoine at [email protected] for more information!

Debug & Trace

DSPCore

AcceleratorCore

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TRACE32 for AMP

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Tuesday, March 27

Keynote Address: Unleash the Genius Within!9:30 am – 10:30 am San Jose Civic Auditorium

Thomas Dolby, Musician and Technical InnovatorFor two over decades Thomas Dolby Robertson has combined music and technology to great effect. The advent of MTV brought Thomas his initial exposure in the early 1980’s. His intelligent videos stood out from the pack, and his songs “She Blinded Me With Science” and “Hyperactive” became huge hits that have stood the test of time. His keyboard and production work put him in the studio with the likes of David Bowie, Stevie Wonder, Foreigner, Joni Mitchell and George Clinton. Numerous awards and five Grammy nominations later, Thomas had achieved worldwide recognition as an artist. Recognizing the opportunities for digital distribution of music via the Internet as early as 1994, Thomas became a spokesman for a generation of musicians eager to change the entrenched business models of the music industry. He was determined to make music a core component of the emerging World Wide Web, and enlisted the support of Silicon Valley companies such as Intel, Interval Research, Sun and Netscape. His startup company Beatnik Inc wrote the audio layer of Java and created the first interactive music sites on the Web. In July 1998, Thomas received a Lifetime Achievement in Internet Music award from Yahoo! Internet Life.

Thomas grew Beatnik from a small team of musically savvy engineers and technically astute musicians to a 120-person company that deftly survived the ‘dotcom crash’ by maneuvering away from the Web into the wireless phone space. He licensed Beatnik’s technology to Nokia and co-developed the first software synthesis ‘polyphonic’ ringtone engine for mass-market devices. Now retired from Beatnik, Thomas is musical director of the world-famous TED Conference, and has returned to the stage, taking his one-man ‘Sole Inhabitant Tour’ around the US and Europe.

Fireside Chat: Innovation is Dead10:30 am – 11:30 am San Jose Civic Auditorium

Brian Fuller, Editorial Director, EE LifeJoined By: Jeff lawson, embedded engineer, shockwave impact; dave lentz, supply Chain solutions Program Manager, avnet; richard szczepkowski, President and COO, swemco; James truchard, founder and CeO, national instrumentsEngineering jobs continue to bleed overseas. Venture investment in electronics is a shadow of its former self. Innovation is dead in America. Or is it? Join EE Times Editorial Director and road warrior Brian Fuller as he hosts a fireside chat with technologists from around the country, who have been featured on the Drive for Innovation. They’ll explode the contemporary myth that U.S. engineering is in long decline and give a glimpse of innovation to come.

Wednesday, March 28

Keynote Address: Driving Innovation in Electric Vehicles9:30 am – 10:30 am San Jose Civic Auditorium

JB Straubel, Chief Technical Officer/Co-founder, Tesla Motors Inc.The story of JB’s career started at a junkyard in Wisconsin, where, at the age of 14, he discovered a discarded electric golf cart and decided to rebuild it. Thus began a lifelong fascination with energy work and electric vehicles.

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Keynotes & Industry Address

As a co-founder of Tesla, JB has overseen the technical and engineering design of the vehicles, focusing on the battery, motor, power electronics, and high-level software sub-systems. Additionally, he evaluates new technology, manages vehicle systems testing, and handles technical interface with key vendors.

Prior to Tesla, JB was the CTO and co-founder of the aerospace firm, Volacom, which designed a specialized high-altitude electric aircraft platform using a novel power plant. At Volacom, JB invented and patented a new long-endurance hybrid electric propulsion concept that was later licensed to Boeing. Before Volacom, JB worked at Rosen Motors as a propulsion engineer developing a new hybrid electric vehicle drivetrain based on a micro turbine and a high-speed flywheel. JB was also part of the early team at Pentadyne, where he designed and built a first-generation 150kW power inverter, motor-generator controls, and magnetic bearing systems.

Armed with a bachelor’s in energy systems engineering and an master’s in energy engineering from Stanford University, JB left the cold winters of Wisconsin for good. He now lives in Woodside, Calif., where he continues to indulge his passion for electric transportation: he built an electric Porsche 944 that held a world EV racing record, a custom electric bicycle, and a pioneering hybrid trailer system. JB is also an accomplished pilot.

Industry Address: Cloud, Connect, Consumption, Embedded10:30 am – 11:30 am San Jose Civic Auditorium

Thomas T. Eby, Vice President of Embedded Solutions, Micron Technology, Inc.Tom Eby is Vice President of Embedded Solutions at Micron Technology. Mr. Eby joined Micron in September 2010. Prior to joining Micron, he was with Spansion where he held leading roles in Strategy and Communications, Sales and Marketing, and Integration. He was also General Manager of the Embedded Group and its predecessor, CSID. Before moving to Spansion, Mr. Eby was with AMD working in a variety of positions in Sales and Marketing and Strategy.

Mr. Eby earned Bachelor of Science degrees in electrical engineering and computer science from Princeton University.

Thursday, March 29

Keynote Address: Creating a Defensive Embedded Security Mindset9:30 am – 10:30 am San Jose Civic Auditorium

Robert Vamosi, Senior Analyst, MocanaRobert Vamosi, CISSP, is a Senior Analyst at Mocana and the author of When Gadgets Betray Us: The Dark Side of our Infatuation with New Technologies (Basic Books, 2011). The book examines how, in the rush to embrace the “next new thing” from digital cameras and MP3 players to implanted medical devices and chips inside our cars, real concerns about information security or personal privacy often fall by the wayside.

Robert has spoken at DefCon and RSA; appeared on broadcast television networks, plus CNN, MSNBC, and Bloomberg TV; and made several national and international radio appearances. An award-winning journalist with more than a dozen years of major news organization experience, Robert is a security blogger on Forbes.com, a contributing editor at PCWorld Magazine, and a regular columnist for both Security Week and Windows Secrets in addition to writing the daily DeviceLine blog for Mocana.

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To VIP Lounge

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Keynotes and Industry Addresses located across the street at the Civic Auditorium

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MondAy, MArCh 26TIME CODE TITLE TRACK ROOM SPEAKERS

8:00 am to 12:00 pm ESC-100 fundamentals of real-time kernels rtOs and real time a4 Matt gordon

ESC-101 software design for Multicore systems - 2012 editiOnChallenges and solutions in embedded design

f1 david kalinsky

ESC-102 representing hardware as Objects in C and C++Programming, languages, and techniques

J1 dan saks

ESC-104 embedding usB devices, Working through implementation Challenges Connectivity and networking J3 Christian legare

ESC-105 Managing firmware Projects Best Practices: s/W and h/W J4 Jack ganssle

ESC-106 dsP demystifiedChallenges and solutions in embedded design

k John edwards

ESC-107 fPga design for embedded systems fPgas in embedded systems n rC Cofer, Charles fulks

ESC-109 debugging techniques in the latest linux kernels linux, android and Open sourcehilton: santa Clara

Michael anderson

8:00 am to5:00 pm ESC-103 android Jumpstart android Certificate Program J2

William gatliff, karim Yaghmour

ESC-108 scaling system designChallenges and solutions in embedded design

hilton: san Carlos

stephen J. Mellor

12:00 pm to1:00 pm Conference attendee lunch with uBM electronics design West

Marriott: salon 3

Colin holland, Patrick Mannion, alex Wolfe

1:00 pm to3:00 pm ESC-112 Wireless Connectivity Protocols for embedded systems Connectivity and networking J1 Joe tillison

ESC-117 device drivers demystifiedhardware, systems architectures, and i/O

hilton: santa Clara

doug abbott

1:00 pm to5:00 pm ESC-110 embedding tCP/iP, Working through implementation Challenges Connectivity and networking a4 Christian legare

ESC-111 embedding dsP in fPgas: fundamentals to Chips, tips, and tricksChallenges and solutions in embedded design

f1 david hawkins

ESC-113 the Most Misunderstood features of CProgramming, languages, and techniques

J3 dan saks

ESC-114test driven development for embedded C Why debug? use test driven development!

Best Practices: s/W and h/W J4 James grenning

ESC-115 Modeling Behavior with uMl: interactions and statecharts debugging and Optimizing k Bruce douglass

design med

Agenda-at-a-Glance

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TuEsdAy, MArCh 27TIME CODE TITLE TRACK ROOM SPEAKERS

7:00 am to8:00 am ST-01 shop talk: the internet of things design West

Marriott: salon 3

Michael anderson

8:00 am to8:45 am ME-200 applying Multicore software on Mobile Platforms MULTICORE: applied Multicore technology

hilton:almaden 2

Max domeika

ME-201 design Patterns for Object-Oriented thread-safe MultiCore softwareMULTICORE: Multicore software design strategies

hilton: almaden 1

tom dickens, david Caccia

8:00 am to9:15 am ESC-201 Mars ate My spacecraft

top 10 lessons learned (from disaster!)

J2 Jack ganssle

ESC-202 accelerating applications through ParallelismProgramming, languages, and techniques

J3 Michael anderson

ESC-203 low Power dsP uses in Connected audio applicationslow-Power and sWaP design tradeoffs

n Peter Chung

ESC-204 retargeting embedded software stacks for Many-Core systemsChallenges and solutions in embedded design

Marriott: salon 2

sumant tambe

ESC-205 Bootloader design for MCu's in embedded systems Best Practices: s/W and h/WMarriott: salon 3

Jacob Beningo

ESC-206 Modern data Protection Protocols for embedded systems hacking embedded systemsMarriott: salon 4

david kleidermacher

ESC-207system Performance Optimization and Performance engineering for embedded systems

debugging and OptimizingMarriott: salon 5

rob Oshana

ESC-208 agile embedded software developmentreasons to Consider agile development

hilton: san Carlos

James grenning

ESC-209 Concurrency architecture in uMlModeling, Prototyping, and development

hitlon: santa Clara

Bruce douglass

8:30 am to9:15 am LED-200

Making the right Choice: everything you need to know about led Optics (but Were afraid to ask)

DESIGnInG WITH LEDS: led Optics J4 Jim O'Connor

8:50 am to 9:20 am ME-202 asynchronous tasks in C++11

MULTICORE: Multicore software design strategies

hilton: almaden 1

Bartosz Milewski

ME-203analyzing the difference Between single-Chip and two-Chip heterogeneous Multicore architectures

MULTICORE: applied Multicore technologyhilton: almaden 2

nabil damouny

9:30 am to 10:30 am KEY-01 unleash the genius Within! keynote address

san Jose Civic auditorium

thomas dolby

10:00 am to 11:00 am

SS-243 Making usB easy with On-chip rOM drivers and “nxpusBlib” h dale sparling

10:00 am to 11:30 am

SS-225 Zynq-7000 extensible Processing Platform design Workshop: for software engineers B3/B4 Bill kafig, glenn steiner

10:30 am to 11:30 am IA-01 innovation is dead


Brian fuller

10:45 am to 11:30 am LED-201

from lab to Market: lessons learned from dOe solid-state lighting Commercialization support Programs

DESIGnInG WITH LEDS: special event J4 Michael Poplawski

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TuEsdAy, MArCh 27, cont’d

TIME CODE TITLE TRACK ROOM SPEAKERS

11:00 am to 12:30 pm


11:15 am to 12:15 am

SS-232 getting started with freertOs on nxP’s lPC1769 Microcontroller h richard Barry

11:30 am to 12:30 pm HOL-210

the Changing face of Medical Connectivity utilizing ti’s low-Cost, low-Power Medical/Wireless solutions

hands-On-lab, Booth 2440

Praveen aroul, iboun sylla

SS-207 Prototyping and early software development for embedded system lJuergen Jaeger, larry Melling

SS-216 Minimize impact of noise Measurement accuracyexhibit hall Booth 1328

Michael schnecker

SS-245 Optimizing application Performance with android native development B1/B2 Michael anderson

11:30 am to 2:00 pm Conference attendee lunch design West

Concession stands on expo floor

11:30 am to 7:00 pm expo floor Open design West

exhibit hall 1 - 3

11:30 am to 1:00 pm LED-202 designing with leds exhibits Open DESIGnInG WITH LEDS: special event

Outside f & J room Corridor

12:00 pm to 1:00 pm SS-200 Wireless solutions for embedded design

exhibit hall Booth 1116

sr. technical training engineer

SS-212 Choosing the draM with Complex system Considerations k todd legler

12:30 pm to 1:15 pm TH1-01 drive for innovation teardown: Chevrolet volt Battery Pack show floor theater

design West theater

Brian fuller, John scott-thomas, al steier

12:30 pm to1:30 pm SS-217 learn how to isolate and find rare faults fast


Michael schnecker

12:40 pm to1:40 pm

SS-224 Boost light-weight thread Performance with enea linux l Michael Christofferson

12:45 pm to1:45 pm HOL-211 introduction to MsP430Ware and the Brand new driver library aPi


adrian fernandez

1:00 pm to 2:00 pm SS-201 touch sense and graphics solutions



SS-244 easy dual-Core development and debugging with Cortex-M4/M0 h david donley

1:00 pm to 2:30 pm


1:00 pm to 1:45 pm

LED-203 Pico-Projector design with Color leds DESIGnInG WITH LEDS: advances in leds f1 francis nguyen

LED-204 innovations in led driver electronics drives Mass adoption of led lighting DESIGnInG WITH LEDS: led Power Control J1 lance Zheng

LED-205 adding intelligence to led lighting DESIGnInG WITH LEDS: leds and intelligence J4 david andeen

1:10 pm to 1:55 pm ME-204 Maximizing Multicore Processor efficiency with Parallel Programming Paradigms


hilton: almaden 1

Paulus Pouw

design med

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1:10 pm to 1:55 pm cont’d

ME-205 Challenges of Multi-gigabit security acceleration in Modern soCs MULTICORE: applied Multicore technologyhilton: almaden 2

steve singer

1:30 pm to 2:15 pm TH1-02 speed training: virtual functions in C show floor theater

design West theater

dan saks

1:30 pm to 2:30 pm SS-213

spend Your time and Money Where it Counts – not on replacing Obsolete Products!

ksteven nelson, Cliff smith

SS-218 set up and use advanced digital triggersexhibit hall Booth 1328

Michael schnecker

1:50 pm to 2:50 pm SS-210

introducing the new arM® Cortex™-M0+ Core and kinetis l series entry-level MCu family

B1/B2 dan saks

SS-250 addressing the Complexity of developing software-intensive Products lJim Brown, Matthew klassen

2:00 pm to 3:00 pm ESC-210 solving real Problems that required hiring a Consultant


J2 dave stewart

ESC-211 less is More and More Costs less: smart Pointers for embedded C++Programming, languages, and techniques

J3 stephen dewhurst

ESC-213 software Performance engineering for real-time embedded systemsChallenges and solutions in embedded design

Marriott: salon 2

rob Oshana

ESC-214how do fixes Become Bugs? a Comprehensive study of incorrect fixes in Commercial and Open source embedded Operating systems.

Best Practices: s/W and h/WMarriott: salon 3

Yuanyuan Zhou

ESC-215 angry robots and rotten apples: Multi-platform dynamic Mobile Botnets hacking embedded systemsMarriott: salon 4

ryan Permeh

ESC-216 verification flow of a Model-based design debugging and OptimizingMarriott: salon 5

stephen J. Mellor

ESC-217 applying agile to hardware development... We're not that different after allreasons to Consider agile development

hilton: san Carlos

neil Johnson

HOL-212 upgrade Your low-Power Microcontroller-Based applications With audio functionality


sunil kamath, Mark Mckeown

SS-202 development tools featuring MPlaB® x ideexhibit hall Booth 1116


2:00 pm to 3:30 pm


2:00 pm to 4:15 pm ESC-218 arduinos and Control of the real World

Modeling, Prototyping, and development

santa Clara Michael anderson

2:00 pm to 2:45 pm ME-206

Multicore architectural decomposition Methods for low-Power symmetric and asymmetric Multi-Processing


Mark Benson

ME-207 network traffic Monitoring With Multicore Processors MULTICORE: applied Multicore technologyalmaden Ballroom 2

sundar vedantham

2:00 pm to 5:30 pm ESC-200 embedded android Workshop, Part 1 android Certificate Program a4


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2:30 pm to 3:15 pm TH1-03 Playstation vita teardown & giveaway with ifixit show floor theater

design West theater

kyle Wiens

2:30 pm to 3:30 pm SS-219 debugging low-speed serial Busses


Michael schnecker

SS-242 gui development Made easy with nxP’s free MCu graphics library h dale sparling

2:50 pm to 3:35 pm ME-208 Pitfalls of Multicore software: Why data races are never Benign


hilton: almaden 1

Paul anderson

ME-209efficient and effective software deployment of lte Basestations on Multicore soCs

MULTICORE: applied Multicore techonologyhilton: almaden 2

sneha narnakaje

3:00 pm 4:00 pm SS-203 Connectivity solutions featuring usB and ethernet



SS-211introducing the new arM® Cortex™-M0+ Core and kinetis l series entry-level MCu family

B1/B2denis Cabrol, richard York

SS-214 Optimize Your system designs using flash Memory k Bill stafford

3:00 pm 4:30 pm


3:15 pm to 4:00 pm

LED-207 reliability, thermal testing and Modeling of retrofit aC leds DESIGnInG WITH LEDS: advances in leds f1 andras Poppe

LED-208 as strong as the Weakest link: reliability from the led system Perspective DESIGnInG WITH LEDS: desled Power Control J1 Mark hodapp

LED-209 Bringing led Control into the digital age DESIGnInG WITH LEDS: leds and intelligence J4 Charlie ice

3:15 pm to 4:15 pm ESC-219

the user experience evolution: a discussion of displays from a darwinian Perspective


J2 steve tengler

ESC-220 Writing reliable Multicore CodeProgramming, languages, and techniques

J3 greg davis

ESC-221 low Power network standby in the home and Officelow-Power and sWaP design tradeoffs

n Ben eckermann

ESC-222 a Practitioner's guide to Critical software Certificationsecurity and safety Come to embedded

Marriott: salon 2

shan Bhattacharya

ESC-223 Costly Mistakes of real-time software development Best Practices: s/W and h/WMarriott: salon 3

dave stewart

ESC-224 White hat hacking the smart grid hacking embedded systemsMarriott: salon 4

Joseph loomis

ESC-225Zynq-7000 ePP virtual Platform—a real Way to accelerate Processing Platform development and debug

debugging and OptimizingMarriott: salon 5

dave Beal

ESC-226 don't look now, But You Might Be agilereasons to Consider agile development

hilton: san Carlos

ian dees

HOL-213 achieving Maximum Multicore Performance on ti’s keystone devicehands-On-lab, Booth 2440

arun Mani

3:30 pm to 4:15 pm TH1-04 supply Chain - Planning for the unexpected show floor theater

design West theater

karl Braitburg, dale ford, ali sebt, Bolaji Ojo, Brad Phillips

design med

Agenda-at-a-Glance

17



3:30 pm to 4:30 pm SS-220 spectrum analysis using an fft


Michael schnecker

3:40 pm to 4:25 pm ME-210

evaluating Multi threading Performance of android Os in the Multicore embedded system


dongwong toupin

ME-211 advanced Open source trace/debug features for Multicore developmentMULTICORE: Multicore software design strategies

almaden 1 dominique toupin

4:00 pm to 5:00 pm SS-204

reducing Power and Maximizing efficiency in embedded designs (co-presented by energizer)


adam Jakubiak

4:00 pm to 5:30 pm


4:10 pm to 6:20 pm SS-240 hands-on Workshop highlights stM32 Cortex-M and starter kit B1/B2 sean newton

4:15 pm to 5:15 pm LED-210 When leds Become intelligent, Christmas lights aren’t Just for december DESIGnInG WITH LEDS: special event J4

elecia White, robert Mitchell

4:30 pm to 5:15 pm TH1-05 social engineering show floor theater

design West theater

sylvie Barak

ESC-218 agile hardwarereasons to Consider agile development

hilton: san Carlos

Matt liberty

ESC-227 towards a Coding standard for the arM architectureMicrocontrollers and soC's in embedded design

J2 Christopher shore

ESC-228 using the C++ stl Without dynamic MemoryProgramming, languages, and techniques

J3 dan saks

ESC-229 Power aware hW/sW partitioning on csoC platformlow-Power and sWaP design tradeoffs

n vishal aggrawal

ESC-230 Could the stuxnet Worm have been Prevented with Better testing Practices?security and safety Come to embedded

Marriott: salon 2

ido sarig

ESC-231 sOlid design for embedded C Best Practices: s/W and h/WMarriott: salon 3

James grenning

ESC-232 fault injection attacks on embedded Chips hacking embedded systemsMarriott: salon 4

Jasper van Woudenberg

ESC-234 Compiler Bugs in the real World debugging and OptimizingMarriott: salon 5

greg davis

ESC-235 static analysis techniques that Measurably improve software Quality static Code analysishilton: santa Clara

Jay abraham

4:30 pm to 5:30 pm

HOL-214 introduction to hercules® arM® CortextM-r4f safety MCushands-On-lab, Booth 2440

anthony vaughan

SS-215Micron and altera joint presentation, “Making soC fPga- Based Memory systems More resilient to soft errors through detection and Correction”

khans spanjaart, Matt Prather

SS-221 Minimize impact of noise on Measurement accuracyexhibit hall Booth 1328

Michael schnecker

18



5:00 pm to 6:00 pm SS-205 smart energy Monitoring, Metering and Control



5:00 pm to 6:30 pm


5:30 pm to 7:00 pm TH1-06 live Blues Band: streuth show floor theater

design West theater

5:30 pm to 6:30 pm SS-222 set up and use advanced digital triggers


Michael schnecker

5:30 pm to 7:00 pm show floor Welcome reception design West

6:00 pm to 7:00 pm SS-206

hands-On Class includes a free PiCkit™ 3 and One PiC® Microcontroller demo Board - Control Your embedded design Cost – simplify, reduce, reuse



WEdnEsdAy, MArCh 287:00 am to 8:00 am ST2 shop talk: driving engineering Change design West

hilton: san Carlos

Matt liberty

8:00 am to 9:15 am AD-300 Mixed-Criticality embedded system architectures on android

AnDROID: applying android to embedded designs

J2 david kleidermacher

AD-301 introduction to android app developmentAnDROID: Building embedded android apps: What You need to know now

J3 karim Yaghmour

DM-300 determining the right system software for Your Medical application DESIGnMED: design f1 stephen Olsen

DM-301 Building a Mobile health app? Complying with fda Medical device regulations DESIGnMED: regulatory J1elisa Maldonado-holmertz

ESC-300start it: explore embedded gui and haptic solutions, Modular hardware, and enablement tools

BYOes a4Clark Jarvis, Maclain lobdell

ESC-301 really real time systems rtOs and real time J4 Jack ganssle

ESC-303 Writing efficient, self-Maintaining Code with C++ templatesProgramming, languages, and techniques

Marriott: salon 2

stephen dewhurst

ESC-304 android variants, hacks, tricks and resources android Certificate ProgramMarriott: salon 3

karim Yaghmour

ESC-305 a tour of B#new directions in software, Processes and tools

Marriott: salon 4

Michel de Champlain

ESC-306 Model-Based testing debugging and OptimizingMarriott: salon 5

Bruce douglass

ESC-307 agility in an embedded Worldreasons to Consider agile development

hilton: san Carlos

stephen J. Mellor

ESC-308 implementing vision Capabilities in embedded systemsChallenges and solutions in embedded design

hilton: santa Clara

Jeff Bier

design med

Agenda-at-a-Glance

19

WEdnEsdAy, MArCh 28, cont’d


8:00 am to 9:15 am cont’d

ME-300 a Compiler infrastructure for heterogeneous MulticoresMULTICORE: Multicore software design strategies

hilton: almaden 1

rainer leupers

ME-301 android ice Cream sandwich on Multicore Platforms MULTICORE: applied Multicore technologyalmaden Ballroom 2

Michael anderson

8:45 am to 10:15 am

SS-318 rational solution for electronics systems and software engineering d Manphar rao

9:30 am to 10:30 am KEY-02 driving innovation in electric vehicles keynote address


JB straubel

10:00 am to 11:15 am

SS-323 Zynq-7000 extensible Processing Platform design Workshop: for hardware engineers M Bill kafig, glenn steiner

10:00 am to 11:00 am

SS-353 easy dual-Core development and debugging with Cortex-M4/M0 h david donley

10:15 am to 11:15 am

SS-322 Model-driven development with safety, security and reliability d Bruce douglass

10:30 am to 11:30 am IA-02 industry address: Cloud, Connect, Consumption, embedded


thomas t. eby

10:45 am to 11:30 am ME-302 MCaPi on Multicore dsPs, Multiple dsPs and Multiple transports


hilton: almaden 1

sven Brehmer

ME-303 Overcoming the Challenges of aMP Multicore Programming MULTICORE: applied Multicore technologyhilton: almaden 2

Zhihong lin

10:45 am to 11:45 am SID-300 tablet teardown: sensors in android, iPad, & e-readers

SEnSORS In DESIGn: leading-edge sensor applications

B1 Jason abt, alex Wolfe

SID-301 Panel: future of the MeMs Market: new and innovative applications SEnSORS In DESIGn: MeMs B4

alissa fitzgerald, rob O'reilly, dave rothenberg, stephen Whalley

11:15 am to 12:15 pm

SS-328 getting started with freertOs on nxP’s lPC1769 Microcontroller h richard Barry

11:30 am to 12:15 pm

SS-305 developers… how to Meet advanced soC architecture requirements? d fawzi Behmann

11:30 am to 12:30 pm SS-312 Minimize impact of noise on Measurement accuracy


Michael schnecker

11:30 am to 12:45 pm





exhibit hall 1 - 3

12:00 pm to 1:00 pm SS-300

reducing Power and Maximizing efficiency in embedded designs (co-presented by energizer)


adam Jakubiak

SS-311Micron and altera joint presentation, “Making soC fPga- Based Memory systems More resilient to soft errors through detection and Correction”

khans spanjaart Matt Prather

20



12:30 pm to 1:15 pm TH1-07 drive for innovation teardown: Chevrolet volt Charging system show floor theater

design West theater


TH2-01keynote: Motion interface: the next transformational technology in Consumer Products

show floor theatersensors in design theater

steve nasiri

12:30 pm to 1:30 pm SS-313 learn how to isolate and find rare faults fast


Michael schnecker

12:40 pm to 1:40 pm SS- 350 do You have Confidence in Your C Compiler? g

Martijn de lange, sander de smalen

1:00 pm to 1:50 pm ESC-300a Code it: implement a real-time Operating system (rtOs) BYOes a4

Melissa hunter, Maclain lobdell

1:00 pm to 2:00 pm

SS-251 gui development Made easy with nxP’s free MCu graphics library h dale sparling

SS-301 Connectivity solutions featuring usB and ethernetexhibit hall Booth 1116


SS-319 agile development of software-intensive systems d tim Barrios

1:15 pm to 1:25 pm ME-304 is Multicore technology hype or reality? MULTICORE: Multicore executive strategies

hilton: almaden 1

Markus levy

1:25 pm to 2:00 pm ME-305 keynote: ‘infinite’ scalability in Multicore Processors MULTICORE: Multicore executive strategies

hilton: almaden 1

ramesh kumar

1:30 pm to 2:15 pm TH1-08 engineering the next generation of steM show floor theater

design West theater

naomi eigner Price, Paul rako

TH2-02 What embedded engineers need to know about smart sensors show floor theatersensors in design theater

randy frank

1:30 pm to 2:30 pm

SS-308 Optimize Your system designs using flash Memory k Bill stafford

SS-314 set up and use advanced digital triggersexhibit hall Booth 1328

Michael schnecker

1:30 pm to 2:45 pm


2:00 pm to 2:35 pm

ME-306 Combatting the Wireless spectrum apocalypse of 2013 MULTICORE: Multicore executive strategies almaden noy kucuk

2:00 pm to 3:00 pm AD-302 Challenges of Building android-based Products


J2 Juan gonzales

AD-303 app development tricksAnDROID: Building embedded android apps: What You need to know now

J3 aleksander gargenta

DM-302 trends in Medical devices DESIGnMED: design f1 Walt Maclay

DM-303 how the reforming u.s. regulatory landscape will Change the Premarket Process DESIGnMED: regulatory J1 Brian Matye

ESC-300b sense it: integrate sensors and touch sensing to your design BYOes a4 luis Caraballo

design med

Agenda-at-a-Glance

21




ESC-309 a survey of software Optimization techniques for embedded systems rtOs and real time J4 rob Oshana

ESC-310 introduction to Computer vision with OpenCv linux, android and Open source n eric gregori

ESC-311 undercover C++: What's efficient and What isn'tProgramming, languages, and techniques

Marriott: salon 2

stephen dewhurst

ESC-312 the upcoming C and C++ standardsnew directions in software, Processes and tools

Marriott: salon 4

greg davis

ESC-313 remotely troubleshooting embedded systems using high Quality log files debugging and OptimizingMarriott: salon 5

dave stewart

ESC-314 agile requirements, estimation and Planning -- iteration Zeroreasons to Consider agile development

hilton: san Carlos

James grenning

SID-302 design showcase: sensor fusion in roboticsSEnSORS In DESIGn: leading-edge sensor applications

B1todd Meaney, stephen Olsen, alex Wolfe

SID-303 MeMs enabling healthcare Maintenance and Monitoring; improving Quality of life SEnSORS In DESIGn: MeMs B4nancy dougherty, alissa fitzgerald, Peter himes

SS-302 touch sense and graphics solutionsexhibit hall Booth 1116


SS-321 Cost-effective Code reuse through architectural analysis d edmund Mayer

2:00 pm to 5:30 pm ESC-319 android's Open accessory kit android Certificate Program

Marriott: salon 3

Michael anderson

2:30 pm to 3:15 pm TH1-09

a Closer look inside the animas Onetouch® Ping® glucose Management system: a teardown

show floor theaterdesign West theater

William Betten

TH2-03analog sensors still key: the future of automotive, Consumer and industrial devices


vijay ullal



Michael schnecker

SS-352 Making usB easy with On-Chip rOM drivers and “nxpusBlib” h dale sparling

2:35 pm to 3:10 pm ME-307 Why My shoes are Worn Out MULTICORE: Multicore executive strategies

hilton: almaden 1

sven Brehmer




SS-309 Choosing the draM with Complex system Considerations k todd legler

SS-320 Collaborative design Management with rational rhapsody d ron felice

3:00 pm to 4:15 pm


3:15 pm to 4:15 pm AD-304

software development for android on arM Cortex-based soCs using virtual Platforms


J2tom deschutter, robert kaye

22




AD-305 Creating embedded android™ apps With accessory interfacesAnDROID: Building embedded android apps: What You need to know now

J3 david flowers

DM-304 versatility of silicone Chemistry for electronics in Medical device applications DESIGnMED: design f1 Brian reilly

DM-305 achieving software Compliance in the healthcare & Medical device Markets DESIGnMED: regulatory J1 Jay thomas

ESC-300c Connect it: add ethernet Connectivity to Your design BYOes a4Melissa hunter, Maclain lobdell

ESC-316 achieving real-time Performance with linux/android or Windows Ce rtOs and real time J4 dave stewart

ESC-317a high Performance, low area & low dynamic Power consumption leaP (lean Pass transistors) design style with Back-to-Back inverters

low-Power and sWaP design tradeoffs

nravi arora, srinath srinivasan

ESC-318 assuring success with scalable real-time Java technologiesProgramming, languages, and techniques

Marriott: salon 2

kelvin nilsen

ESC-321 system integration and test for embedded systems debugging and OptimizingMarriott: salon 5

rob Oshana

ESC-322 gesture recognition and 3d vision: from gaming to Our everyday liveshardware, systems architectures, and i/O

hilton: san Carlos

gaurav agarwal, dong-ik ko

ESC-323 Win the Multicore race: the tortoise and the hare.Challenges and solutions in embedded design

hilton: santa Clara

sven Brehmer

SID-304 sensors in the Cloud: effective design of Wireless Cloud sensor networksSEnSORS In DESIGn: leading-edge sensor applications

B1Jake galbreath, david Moss, kristofer Pister, alex Wolfe

SID-305 MeMs in Consumer Products, hand-held electronics and Mobile devices SEnSORS In DESIGn: MeMs B4alissa fitzgerald, William gatliff, Mike housholder, davin Yuknis

3:15 pm to 5:30 pm ESC-320 new features in C++

new directions in software, Processes and tools

Marriott: salon 4

dan saks

3:20 pm to 3:45 pm ME-308 What happens When Multicore hits the Memory Wall? MULTICORE: Multicore executive strategies

hilton: almaden 1

al Wegener

3:30 pm to 4:15 pm TH1-10 geek’s diY lab & giveaways from raspberry Pi show floor theater

design West theater

sylvie Barak, karen field, Colin holland, adrian valenzuela

TH2-04status Motion-activated radiofrequency tag (sMart) sensors in smartphones & More


robert kauffman, randy lane

3:30 pm to 4:30 pm SS-316 spectrum analysis using an fft


Michael schnecker

3:45 pm to 4:10 pm ME-309

how to Optimize Your android enabled device for Multicore (and avoid android development Pitfalls)

MULTICORE: Multicore executive strategieshilton: almaden 1

tran hieu

4:00 pm to 5:00 pm SS-304 development tools featuring MPlaB® x ide



design med

Agenda-at-a-Glance

23



4:10 pm to 5:00 pm ME-310 the future of Multicore and Parallelism MULTICORE: Multicore executive strategies

hilton: almaden 1

torsten fink, linley gwennap, Paul Master, Bruce McCormick

4:30 pm to 5:15 pm TH1-11 android speed training show floor theater

design West theater

William gatliff

TH2-05 Bring Your Own tool: ti / Mouser tool swap show floor theatersensors in design theater

4:30 pm to 5:30 pm AD-306 integrating sensors into Custom android hardware


J2 rian sanderson

AD-307 getting reliable and Meaningful sensor information for android appsAnDROID: Building embedded android apps: What You need to know now

J3 Jim steele

DM-306 leveraging software separation for safe Medical devices DESIGnMED: design f1 Joe fabbre

DM-307 development testing for Medical device software validation DESIGnMED: regulatory J1 rutul dave

ESC-300d Make it: Complete an embedded gui and haptic application BYOes a4 Jarvis Clark

ESC-324 Why Wi-fi for Microcontroller-based Products? Connectivity and networking J4 Matt kurtz

ESC-325 evolving Wireless sensor networks with low Power Memorylow-Power and sWaP design tradeoffs

n Jacob Borgeson

ESC-326 embedded ide for rapid developmentProgramming, languages, and techniques

Marriott: salon 2

Brad stewart

ESC-327 advanced Compiler Optimizations for the smallest, fastest Code debugging and OptimizingMarriott: salon 5

greg davis

ESC-328novel design technique to prevent signal integrity failures in Complex high speed designs

hardware, systems architectures, and i/O

hilton: san Carlos

vira ragavassamy

ESC-329Case studies from industry on the Migration of single Core software applications to Multicore

Challenges and solutions in embedded design

hilton: santa Clara

rob Oshana

SID-306 ultra-thin Print and fabric sensor technologiesSEnSORS In DESIGn: leading-edge sensor applications

B1Jamshid avloni, Matthew ream, gregory Whiting, alex Wolfe

SID-307 MeMs sensor fusion and system design SEnSORS In DESIGn: MeMs B4Jay esfandyari, alissa fitzgerald, hughes Metras, Michael stanley

SS-310 spend Your time and Money Where it Counts – not on replacing Obsolete Products!

ksteven nelson, Clifford smith

SS-317 Minimize impact of noise on Measurement accuracy exhibit hall Booth 1328

Michael schnecker

4:30 pm to 5:45 pm


24

ThursdAy, MArCh 29TIME CODE TITLE TRACK ROOM SPEAKERS

8:00 am to 9:15 am

BH-400 the Current state of hardware hacking: like shooting fish in a Barrel BLACK HAT J2 Joe grand

ESC-400 embedded android Workshop homework Check android Certificate Program a4William gatliff, karim Yaghmour

ESC-401 advanced techniques for Breaking dependencies in embedded systems architecture design f1 Michel de Champlain

ESC-402 is static Code analysis ready for real-time? static Code analysis J4 david kalinsky

ESC-403 rationalizing the Platform Perimeter linux, android and Open source J1 linus Walleij

ESC-404 Co-engineering requirements Best Practices: s/W and h/WMarriott: salon 2

stephen J. Mellor

ESC-405 embedded iPv6 - What's the beef Connectivity and networkingMarriott: salon 3

thomas Cantrell

ESC-406 designing your system for high reliability and securitysecurity and safety Come to embedded

Marriott: salon 4

greg davis

ESC-407 Best fPga development Practices fPgas in embedded systemsMarriott: salon 5

rC Cofer, Charles fulks

ESC-408 so What's new?new directions in software, Processes and tools

hilton: san Carlos

aninda kanti sen

ESC-409 how to Build a femto Basestationhardware, systems architectures, and i/O

hilton: santa Clara

rob Oshana

9:30 am to 10:15 am KEY-03 Creating a defensive embedded security Mindset keynote address


robert vamosi

10:00 am to 11:15 am SS-411

developing and integrating Zynq-7000 ePP hardware accelerator Blocks using MathWorks Model-Based design

M tom hill

10:15 am to 10:30 am embeddy awards announced!


10:30 am to 11:30 am BH-401

Why are We still vulnerable to side Channel attacks? (and why should i care?)

BLACK HAT J2Jasper van Woudenberg, Marc Witteman

SS-406 Minimize impact of noise on Measurement accuracyexhibit hall Booth 1328

Michael schnecker


10:45 am to 11:45 am SID-400

Panel: Moving from Conventional analog to smart digital sensors: Practical advice for engineers

SEnSORS In DESIGn: MeMs and smart sensors

B1Peter adrian, karen lightman, Brian MacCleery, Jamie Wiczer

SID-401 sensors in harsh field and factory environmentsSEnSORS In DESIGn: harsh environments, including factory, defense & automotive

B4Mike fahrion, randy frank, Peter tsepeleff

11:00 am to 11:45 am TH1-12 drive for innovation teardown: Chevrolet volt infotainment show floor theater

design West theater


design med

Agenda-at-a-Glance

25

ThursdAy, MArCh 29, cont’d


11:00 am to 11:45 am cont’d

TH2-06 design news radio: MeMs state of the Market show floor theatersensors in design theater

Peter Clarke, alex Wolfe

11:00 am to 12:00 pm SS-400 smart energy Monitoring, Metering and Control



11:30 am to 12:30 pm SS-407 learn how to isolate and find rare faults fast


Michael schnecker

11:30 am to 12:45 pm SS-412


M tom hill



12:00 pm to 12:45 pm TH1-13 Q&a and Book raffle with keynote speaker: robert vamosi show floor theater

design West theater

robert vamosi

TH2-07 entrepreneurial Opportunities using sensors show floor theatersensors in design theater

dr. Paul Zavracky




12:30 am to 1:30 pm SS-408 set up and use advanced digital triggers


Michael schnecker

1:00 pm to 1:45 pm TH1-14 embedded study Presentation show floor theater

design West theater

david Blaza, Colin holland

TH2-08 Optimization and validation for Mobile sensor subsystems show floor theatersensors in design theater

kevin shaw

1:00 pm to 1:50 pm

BH-402 hacking Chips BLACK HAT J2 Christopher tarnovsky

1:00 pm to 2:00 pm SS-402 touch sense and graphics solutions





Michael schnecker

1:30 pm to 2:45 pm SS-413


M tom hill

2:00 pm to 2:45 pm TH2-09 MeMs and the Changing automobile show floor theater

sensors in design theater

karen lightman

2:00 pm to 3:00 pm

BH-403 life threatening vulnerabilities BLACK HAT J2 Barnaby Jack

ESC-410enhancing system Performance with Coprocessor accelerators in an Open source framework

linux, android and Open source J1 dan isaacs

ESC-411 Clock architectures and their impact on system Performance and reliability architecture design f1 sassan tabatabaei

26




ESC-412 improved Memory throughput using serial nOr flashhardware, systems architectures, and i/O

J4 Cliff Zitlaw

ESC-413 assPs with Programmable logic - a new generation of systems On a ChipMicrocontrollers and soC's in embedded design

ngreg Brown, glenn steiner

ESC-414 designing for Change Best Practices: s/W and h/WMarriott: salon 2

stephen J. Mellor

ESC-415 an Overview of development techniques for embedded networking applications Connectivity and networkingMarriott: salon 3

rob Oshana

ESC-416 agile development of safety Critical systemssecurity and safety Come to embedded

Marriott: salon 4

Bruce douglass

ESC-417 fgPa Based Prototyping issues, a state of affairs fPgas in embedded systemsMarriott: salon 5

Chen Chang, Joseph rothman

ESC-418 Beyond Makefiles - Building large-scale C Projectsnew directions in software, Processes and tools

hilton: san Carlos

Michael shal

ESC-419 MeMs integration: Building immersive apps & reaping the rewardshardware, systems architectures, and i/O

hilton: santa Clara

Chuck gritton

SID-402 sensors for the smart gridSEnSORS In DESIGn: MeMs and smart sensors

B1rajesh lakhiani, Brian MacCleery, karen lightman

SID-403 energy-harvesting sensor systems in industrial applicationsSEnSORS In DESIGn: harsh environments, including factory, defense & automotive

B4Mark Buccini, Bill nickerson, Jason tollefson, randy frank

SS-403hands-On Class includes a free PiCkit™ 3 & One PiC® Microcontroller demo Board - Control Your embedded design Cost – simplify, reduce, reuse



2:00 pm to 5:30 pm ESC-400b embodded android Workshop, Part 2 android Certificate Program a4


3:15 pm to 4:15 pm

BH-404 War texting: identifying and interacting with devices on the telephone network BLACK HAT J2 don Bailey

ESC-420 Measured Benefits from kernel Consolidation for st-ericsson snowball linux, android and Open source J1 andrea gallo

ESC-421 Creating reusable firmware Components architecture design f1 dan smith

ESC-422 static analysis for Multi-threaded Code static Code analysis J4 rutul dave

ESC-423 algorithmic acceleration of Processing systems using high level synthesisMicrocontrollers and soC's in embedded design

n dan isaacs

ESC-424 top 10 reasons to use C++ for embedded dsP Best Practices: s/W and h/WMarriott: salon 2

Matt liberty

ESC-425 tCP/iP essentials for embedded Programmers Connectivity and networkingMarriott: salon 3

Jean labrosse

ESC-426Who are You and Why should i listen to You; the increasing need to trust the embedded device

security and safety Come to embedded

Marriott: salon 4

stacy Cannady

design med

Agenda-at-a-Glance

27




ESC-427 Partial reconfiguration and Multicore Processing - a Performanc Partnership fPgas in embedded systemsMarriott: salon 5

glenn steiner

ESC-428 Collabrative gui developmenthardware, systems architectures, and i/O

J4 Jason Clarke

ESC-429 systems, Boards, and fabrics - Making the right Choicehardware, systems architectures, and i/O

hilton: santa Clara

Jerry gipper

SID-404 Panel: MeMs in sportsSEnSORS In DESIGn: MeMs and smart sensors

B1

romain lazerand, karen lightman, Jack McCauley, Per slycke, rob O’reily

SID-405 sensor networks in Military & aerospaceSEnSORS In DESIGn: harsh environments, including factory, defense & automotive

B4steven arms, randy frank, douglas naimo

4:30 pm to 5:30 pm

BH-405 vulnerabilities of Wireless Water Meter networks BLACK HAT J2 John Mcnabb

ESC-407 Practical fixed-point Processing fPgas in embedded systemsMarriott: salon 5

Charles fulks

ESC-430 sd/MMC Command test Module linux, android and Open source J1shashidhar hiremath, Pavitrakumar Managutte

ESC-431 affordable software architecture architecture design f1 stephen J. Mellor

ESC-432 side Channel security for embedded software hacking embedded systems J4 Marc Witteman

ESC-433 repurposing Microcontroller Peripherals for Custom functionsMicrocontrollers and soC's in embedded design

n keith Curtis

ESC-434 Best Practices for COM express(r) Baseboard design Best Practices: s/W and h/WMarriott: salon 2

Jeff Munch

ESC-435 Preparing ZigBee smart energy 2.0 devices for the smart grid Connectivity and networkingMarriott: salon 3

tim gillman, drew gislason

ESC-436 end-to-end trusted Path for embedded devices and applicationssecurity and safety Come to embedded

Marriott: salon 4

Joe schlesselman

ESC-438enhancing usability of touch surfaces with haptics feedback and Proximity detection

hardware, systems architectures, and i/O

hilton: santa Clara

Pradhyum ramkumar

SID-406 smart sensors Product roadmapsSEnSORS In DESIGn: MeMs and smart sensors

B1Joseph doll, karen lightman, Jamie Wiczer

SID-407 exploring the use of accelerometers in automotive and industrial sensor fusionSEnSORS In DESIGn: harsh environments, including factory, defense & automotive

B4randy frank, Wayne Meyer, Brad stewart

Magico Q5 Loudspeaker System(MSRP $65,000/pair)

Come and immerse yourself in the seductivesound that only the Magico Q5 can deliver.

Audio Image Ltd. - Exhibit (Bayside Room)3rd Annual California Audio ShowAugust 3 through 5, 2012Crowne Plaza SFO . 1177 Airport BoulevardBurlingame, CA 94010

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California Audio Show 2012:Layout 1 2/26/12 1:57 PM Page 1

NASA Invites You to Explore theCutting Edge March 2010

www.techbriefs.comVol. 34 No. 3

Advancing Automotive Design With InnovativeCollaboration

The “Create the Future”Design Contest is Back!See page 10

Software ToolIntegrates Data Flow Diagrams

Imaging Technology

March 2011www.techbriefs.com

Vol. 35 No. 3

Global Car Platforms: Automotive Design With theWorld in Mind

Enter the 2011 Create the FutureDesign Contest (see page 10)

Imaging Technology

February 2010www.techbriefs.com

Vol. 34 No. 2

Reinventing Disease

Detection and Diagnosis

Insulation-Testing Cryostat

With Lifting Mechanism

Product Focus: Electronic

Components

Photonics Tech Briefs

Motion Control Technology™

Reinventing Disease

Detection and Diagnosis

Insulation-Testing Cryostat

With Lifting Mechanism

Product Focus: Electronic

Components

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Wednesday, March 2812:40 pm – 1:40 pm Room: GSS-350: Do You Have Confidence in Your C Compiler?PRESEnTED BY: Martijn de lange, CEO/Founder of ACE Associated Compiler Experts bv Sander de Smalen, Account ManagerABSTRACT: C compilers transform billions of lines of code into executable instructions. This process includes advanced and hardware-specific optimizations, where mistakes can lead to safety hazards in deployed products. Modern-day safety standards place responsibilities with the product manufacturer as well as their suppliers. Standards like ISO-26262 require state-of-the-art technology that matches defined confidence levels through elaborate safety procedures. In this session ACE will show how to validate compilers using SuperTest. Invited industrial leaders will present their approaches to compiler testing.

Tuesday, March 2711:30 am – 12:30 pm Room: LSS-207: Prototyping and Early Software Development for Embedded SystemsPRESEnTED BY: Larry Melling, Product Manager, Cadence Virtual System Platform and Juergen Jaeger, Sr. Product Marketing Manager, Cadence Design SystemsABSTRACT: Prototyping can mean different things to different people. When it comes to prototyping your next embedded system, with the goal to provide an early platform for software development, there are a many alternatives including virtual prototyping, FPGA-based prototyping, In-circuit emulation just to name a few. This presentation will introduce you to several options and take a deeper look at how these technologies can benefit your hardware and software teams.

Tuesday, March 2712:40 pm – 1:40 pm Room: LSS-224: Boost Light-weight Thread Performance with Enea LinuxPRESEnTED BY: Michael ChristoffersonABSTRACT: Real time extensions for Linux has been a very hot topic for years now, especially lately with various “User mode Linux” solutions. Light-weight threading models (LWT) to extend the performance and behavior of Linux process models have long been part of Linux, and there are various implementations such as pthreads. Enea with its new 3.x based Linux offering has developed a prototype LWT threading model based on its long standing real-time OS experience that delivers greater than 10x performance compared to standard pthreads and with much improved scheduling determinism.

Tuesday, March 271:50 pm – 2:50 pm Room: B1/B2SS-210: Introducing the new ARM® Cortex™-M0+ Core and Kinetis L Series Entry-Level MCU FamilyPRESEnTED BY: Denis Cabrol, Global Marketing Manager, Kinetis Microcontrollers, Freescale and Richard York, Director of Embedded Processors, ARMABSTRACT: This session will provide an overview of the new ARM Cortex M0+ Core and Kinetis Entry-Level L Series MCUs. Attendees will learn about the features and benefits of the core including a comparative analysis vs. 8 and 16-bit MCUs for low power, performance and code density. A live demonstration of the Kinetis L Series MCUs will also be included. Each attendee will receive a 50% discount on the price of a Kinetis development tool.

3:00 pm – 4:00 pm Room: B1/B2SS-211: Introducing the new ARM® Cortex™-M0+ Core and Kinetis L Series Entry-Level MCU FamilyPRESEnTED BY: Denis Cabrol, Global Marketing Manager, Kinetis Microcontrollers, Freescale and Richard York, Director of Embedded Processors, ARMABSTRACT: This session will provide an overview of the new ARM Cortex M0+ Core and Kinetis Entry-Level L Series MCUs. Attendees will learn about the features and benefits of the

sponsored session descriptions

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core including a comparative analysis vs. 8 and 16-bit MCUs for low power, performance and code density. A live demonstration of the Kinetis L Series MCUs will also be included. Each attendee will receive a 50% discount on the price of a Kinetis development tool.

Wednesday, March 28

8:45 am – 10:15 am Room: DSS-318: Rational Solution for Electronics Systems and Software EngineeringPRESEnTED BY: Manohar Rao, Rational Specialty ArchitectABSTRACT: As the electronic industry creates more software intensive systems, the execution of systems and software engineering takes a larger role in driving the quality and success of the product. A set of core processes underlies both systems and software engineering. These processes include requirements management, architecture and design, change and configuration management, and test and quality management. This presentation discusses the IBM Rational® Solution for Systems and Software Engineering which supports the collaboration, workflows, tasks, and management of the work products essential to systems and software engineering.

10:15 am – 11:15 am Room: DSS-322: Model-Driven Development with Safety, Security, and ReliabilityPRESEnTED BY: Bruce Douglass, Chief Evangelist, IBM RationalABSTRACT: Software is assuming an ever-increasing role in the control of mission critical equipment. This applies to fly-by-wire aircraft, nuclear power plants, industrial control systems, and medical equipment. Despite this trend toward relying on software to provide safe and effective control of hazardous materials and systems, very few opportunities exist for engineers to get training and education in even the basic concepts of dependability engineering. Dependability has three primary aspects – safety, reliability, and security. This class introduces the architectures of safe, reliable, and secure systems, particularly those that depend heavily on software.

11:30 am – 12:15 pm Room: DSS-305: Developers… How to Meet Advanced SoC Architecture Requirements?PRESEnTED BY: Fawzi Behmann, Director of Marketing and Strategic AdvisorABSTRACT: Traffic and Technical trends call for higher performance SoCes. This in turn calls for advanced integrated tools to

manage the hardware and software development life cycle. This presentation will use Wireless market as an example, to briefly describe market and technological trends leading to advanced SoC Architecture. This presentation will describe how Power Architecture technology and Rational tools can help developers to meet the increased complexity of SoC and the challenges for higher performance and better utilization.

1:00 pm – 2:00 pm Room: DSS-319: Agile Development of Software-Intensive SystemsPRESEnTED BY: Tim Barrios, Client Technical Specialist, IBM RationalABSTRACT: Complex software-intensive systems historically follow a traditional, Big Design Up Front development process. Many organizations use agile methods to better accommodate stakeholder feedback, uncertainty, and change. Blending traditional and agile approaches is an emerging challenge as large, complex systems begin adopting agile practices. This presentation first contrasts traditional and agile development, discussing their relative strengths and weaknesses. Next, it shows how to add agility to complex software-intensive systems while avoiding common pitfalls.

2:00 pm – 3:00 pm Room: DSS-321: Cost-Effective Code Reuse Through Architectural AnalysisPRESEnTED BY: Edmund Mayer, Rational Systems Practice Leader, IBM RationalABSTRACT: New development projects often start with existing source code. Effective code reuse starts with an architectural understanding of the original code to identify boundaries and interfaces. An assessment is made of which components are reusable, which require updates, and which should be rebuilt. In this session, we will apply Rhapsody Architect in each development approach, with simultaneous code and model updates, to produce an integrated and naturally documented software application.

3:00 pm – 4:00 pm Room: DSS-320: Collaborative Design Management with Rational RhapsodyPRESEnTED BY: Ron Felice, Client Technical Specialist, IBM RationalABSTRACT: Delivering complex embedded systems and software requires collaboration across the life-cycle. Design collaboration requires providing insights and feedback on the designs ensuring market demands and customer needs are met and quality is achieved. All stakeholders need to be involved from the early stages of development. This session will focus on IBM Rational’s solution for Collaborative Design Management leveraging the Jazz foundation for collaboration.

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Tuesday, March 2712:00 pm – 1:00 pm Exhibit Hall Booth 1116SS-200: Wireless Solutions for Embedded DesignPRESEnTED BY: Sr. Technical Training Engineer, Microchip Technology Inc.ABSTRACT: Embedded engineers are increasingly being asked to add wireless communication to their systems. Each new implementation requires the designer to understand varying system needs such as cost, preformance and interoperability. This session presents alternatives to solve this problem: the interoperable ZigBee® protocol, the proprietary Microchip MiWiTM protocol and the ever present Wi-Fi®. Attendees will be shown the differences between these protocols and learn about the products and tools used to implement solutions.

1:00 pm – 2:00 pm Exhibit Hall Booth 1116SS-201: Touch Sense and Graphics SolutionsPRESEnTED BY: Sr. Technical Training Engineer, Microchip Technology Inc.ABSTRACT: Graphical and touch based user interfaces have moved from a product differentiator to a necessity. An engaging, intuitive user interface can be the difference between product success and failure. In this session, attendees will learn about Microchip’s hardware and software solutions including projected capacitive touch and metal over capacitive.

2:00 pm – 3:00 pm Exhibit Hall Booth 1116SS-202: Development Tools featuring MPLAB® X IDEPRESEnTED BY: Sr. Technical Training Engineer, Microchip Technology Inc.ABSTRACT: A critical parameter to the success of any embedded project is the development environment. Cost, ease of use and commonality of tools are some the factors affecting the platform. This session presents Microchip’s next generation platform, MPLAB X® IDE and the tools supported by it.

3:00 pm – 4:00 pm Exhibit Hall Booth 1116SS-203: Connectivity Solutions featuring USB and EthernetPRESEnTED BY: Sr. Technical Training Engineer, Microchip Technology Inc.ABSTRACT: We live in a highly connected world. From personal devices to industrial systems, data transfer and control is critical to success. Two of the most widely deployed wired solutions are USB and Ethernet. This session helps embedded designers understand the challenges of using either of these communications standards in their applications and Microchip’s complete solution for easy integration.

4:00 pm – 5:00 pm Exhibit Hall Booth 1116SS-204: Reducing Power and Maximizing Efficiency in Embedded Designs (co-presented by Energizer)PRESEnTED BY: Adam Jakubiak, Technical Services Engineer, Energizer®

ABSTRACT: As more electronic devices become battery powered, conserving that power has become paramount. Energizer® and Microchip have teamed up to develop solutions for, and educate designers about, eXtreme Low Power (XLP) microcontrollers (MCUs), batteries, and extending battery life. In this presentation, Energizer will discuss various battery types, key characteristics, target applications and case studies of embedded designs with battery power.

Market demands and regulatory requirements are forcing higher efficiency and performance be derived from virtually every electronic product whether battery or line powered. These demands require designers to continually optimize all areas of product design including component power consumption, efficient power transfer and sophisticated control algorithms. This session will show how Microchip can help solve these issues with our XLP eXtreme Low Power microcontrollers, high efficiency single cell switching regulator, energy harvesting solutions, high efficiency digital power and motor control solutions and more.

5:00 pm – 6:00 pm Exhibit Hall Booth 1116SS-205: Smart Energy Monitoring, Metering and ControlPRESEnTED BY: Sr. Technical Training Engineer, Microchip Technology Inc.ABSTRACT: Government regulations and the cost of building power generating systems are two forces driving a more efficient power distribution system. To achieve the goal of enabling the smart grid, an integrated system for power measurement, monitoring, communication and control is essential. This session presents Microchip’s solutions from energy measurement devices through communications.

6:00 pm – 7:00 pm Exhibit Hall Booth 1116SS-206: Hands-On Class includes a FREE PICkit™ 3 & One PIC® Microcontroller Demo Board - Control Your Embedded Design Cost – Simplify, Reduce, ReusePRESEnTED BY: Sr. Technical Training Engineer, Microchip Technology Inc.ABSTRACT: This hands-on class will demonstrate the ease with which you can migrate your designs among Microchip’s 8, 16 and 32 bit PIC® microcontroller families. Discover the power and simplicity of using just one development platform, common peripherals and reusable software libraries. Please bring your own laptop to this session. Attendees will receive a free PICkitTM 3 In-Circuit Debugger AND a One PIC®


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Microcontroller Platform Demo Board that will be used during the session for exercises. This board contains an 8, 16 and 32 bit PIC® Microcontroller that can operate the LCD, LED and capacitive touch pads. Additionally, the board has a dedicated Real-Time Calendar Clock circuit and is able to run from a single AAA Energizer® Ultimate Lithium battery. REGISTRATION Instructions: Space is limited! Registration is first-come, first-serve. To Register, you must contact Microchip at [email protected]. Subject Line: Hand-On Class at ESC.

Wednesday, March 28 12:00 pm – 1:00 pm Exhibit Hall Booth 1116SS-300: Reducing Power and Maximizing Efficiency in Embedded Designs (co-presented by Energizer) PRESEnTED BY: Adam Jakubiak, Technical Services Engineer, Energizer®

ABSTRACT: As more electronic devices become battery powered, conserving that power has become paramount. Energizer® and Microchip have teamed up to develop solutions for, and educate designers about, eXtreme Low Power (XLP) microcontrollers (MCUs), batteries, and extending battery life. In this presentation, Energizer will discuss various battery types, key characteristics, target applications and case studies of embedded designs with battery power.

Market demands and regulatory requirements are forcing higher efficiency and performance be derived from virtually every electronic product whether battery or line powered. These demands require designers to continually optimize all areas of product design including component power consumption, efficient power transfer and sophisticated control algorithms. This session will show how Microchip can help solve these issues with our XLP eXtreme Low Power microcontrollers, high efficiency single cell switching regulator, energy harvesting solutions, high efficiency digital power and motor control solutions and more.

1:00 pm – 2:00 pm Exhibit Hall Booth 1116SS-301: Connectivity Solutions featuring USB and EthernetPRESEnTED BY: Sr. Technical Training Engineer, Microchip Technology Inc.ABSTRACT: We live in a highly connected world. From personal devices to industrial systems, data transfer and control is critical to success. Two of the most widely deployed wired solutions are USB and Ethernet. This session helps embedded designers understand the challenges of using either of these communications standards in their applications and Microchip’s complete solution for easy integration.

2:00 pm – 3:00 pm Exhibit Hall Booth 1116SS-302: Touch Sense and Graphics Solutions PRESEnTED BY: Sr. Technical Training Engineer, Microchip Technology Inc.ABSTRACT: Graphical and touch based user interfaces have moved from a product differentiator to a necessity. An engaging, intuitive user interface can be the difference between product success and failure. In this session, attendees will learn about Microchip’s hardware and software solutions including projected capacitive touch and metal over capacitive.

3:00 pm – 4:00 pm Exhibit Hall Booth 1116SS-303: Wireless Solutions for Embedded Design PRESEnTED BY: Sr. Technical Training Engineer, Microchip Technology Inc.ABSTRACT: Embedded engineers are increasingly being asked to add wireless communication to their systems. Each new implementation requires the designer to understand varying system needs such as cost, preformance and interoperability. This session presents alternatives to solve this problem: the interoperable ZigBee® protocol, the proprietary Microchip MiWiTM protocol and the ever present Wi-Fi®. Attendees will be shown the differences between these protocols and learn about the products and tools used to implement solutions.

4:00 pm – 5:00 pm Exhibit Hall Booth 1116SS-304: Development Tools featuring MPLAB® X IDEPRESEnTED BY: Sr. Technical Training Engineer, Microchip Technology Inc.ABSTRACT: AA critical parameter to the success of any embedded project is the development environment. Cost, ease of use and commonality of tools are some the factors affecting the platform. This session presents Microchip’s next generation platform, MPLAB X® IDE and the tools supported by it.

Thursday, March 2911:00 am – 12:00 pm Exhibit Hall Booth 1116SS-400: Smart Energy Monitoring, Metering and ControlPRESEnTED BY: Sr. Technical Training Engineer, Microchip Technology Inc.ABSTRACT: Government regulations and the cost of building power generating systems are two forces driving a more efficient power distribution system. To achieve the goal of enabling the smart grid, an integrated system for power measurement, monitoring, communication and control is essential. This session presents Microchip’s solutions from energy measurement devices through communications.

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Microchip Technology Thursday, March 29, cont’d

12:00 pm – 1:00 pm Exhibit Hall Booth 1116SS-401: Wireless Solutions for Embedded DesignPRESEnTED BY: Sr. Technical Training Engineer, Microchip Technology Inc.ABSTRACT: Embedded engineers are increasingly being asked to add wireless communication to their systems. Each new implementation requires the designer to understand varying system needs such as cost, preformance and interoperability. This session presents alternatives to solve this problem: the interoperable ZigBee® protocol, the proprietary Microchip MiWiTM protocol and the ever present Wi-Fi®. Attendees will be shown the differences between these protocols and learn about the products and tools used to implement solutions.

1:00 pm – 2:00 pm Exhibit Hall Booth 1116SS-402: Touch Sense and Graphics Solutions PRESEnTED BY: Sr. Technical Training Engineer, Microchip Technology Inc.ABSTRACT: Graphical and touch based user interfaces have moved from a product differentiator to a necessity. An engaging, intuitive user interface can be the difference between product success and failure. In this session, attendees will learn about Microchip’s hardware and software solutions including projected capacitive touch and metal over capacitive.

2:00 pm – 3:00 pm Exhibit Hall Booth 1116SS-403: Hands-On Class includes a FREE PICkit™ 3 & One PIC® Microcontroller Demo Board - Control Your Embedded Design Cost – Simplify, Reduce, ReusePRESEnTED BY: Sr. Technical Training Engineer, Microchip Technology Inc.ABSTRACT: This hands-on class will demonstrate the ease with which you can migrate your designs among Microchip’s 8, 16 and 32 bit PIC® microcontroller families. Discover the power and simplicity of using just one development platform, common peripherals and reusable software libraries. Please bring your own laptop to this session. Attendees will receive a free PICkitTM 3 In-Circuit Debugger AND a One PIC® Microcontroller Platform Demo Board that will be used during the session for exercises. This board contains an 8, 16 and 32 bit PIC® Microcontroller that can operate the LCD, LED and capacitive touch pads. Additionally, the board has a dedicated Real-Time Calendar Clock circuit and is able to run from a single AAA Energizer® Ultimate Lithium battery. REGISTRATIOn InSTRUCTIOnS: Space is limited! Registration is first-come, first-serve. To Register, you must contact Microchip at [email protected]. Subject Line: Hand-On Class at ESC.

Tuesday, March 2712:00 pm – 1:00 pm Room: KSS-212: Choosing the DRAM with Complex System ConsiderationsPRESEnTED BY: Todd Legler, Micron Technology, Embedded Solutions Group, Sr. Application Engineer/Segment Marketing ManagerABSTRACT: DRAM may seem like a “commodity” when selecting memory, system designers know that DRAM is at the heart of most designs and there’s more involved than just choosing a commodity device. This seminar will go beyond JEDEC trends covering design trade-offs of performance, power, and density meeting your system requirements while hitting your price and product life targets. and will help you decide the optimal solution. This seminar provides important information when considering future DRAM technologies & trends.

1:30 pm – 2:30 pm Room: KSS-213: Spend Your Time and Money Where it Counts – not on Replacing Obsolete Products!PRESEnTED BY: Steven Nelson, Freescale Semiconductor and Clifford Smith, Embedded Solutions Group Technical Program Manager, Micron TechnologyABSTRACT: Semiconductor industry consolidation and increased product change notifications from remaining suppliers have pushed semiconductor product obsolescence costs into uncharted space. Applications in automotive, medical, aerospace and industrial segments typically have life spans of up to 10 years or more, as well as stringent qualification and test requirements. Changes to semiconductor components generate significant obsolescence costs with either LTBs or redesigns long after engineers have moved on to new projects.

Protect your investment and free your resources to focus on new designs. Over the last two years, both Freescale and Micron have launched Product Longevity Programs (PLP) to address industry obsolescence concerns. Come join a lively discussion with Freescale and Micron’s PLP Directors and learn how leading semiconductor companies are tackling the problem of obsolescence, and a few strategies that could save your company millions!

3:00 pm – 4:00 pm Room: KSS-214: Optimize Your System Designs Using Flash MemoryPRESEnTED BY: Bill Stafford, Director, Segment Marketing, Micron Technology Embedded Solutions GroupABSTRACT: Walking through the maze of memory suppliers and flash architectures can be a daunting task for such a simple


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slice of the total design effort. This seminar will take the system designer through the path of picking the right memory device to pick based on architecture, system performance and additional feature requirements. You will be able to choose the right flash to consolidate your memory needs or figure out how to best use a combination of memory devices to optimize price, density and overall system simplicity. In the end, whether you are using NOR, NAND or phase-change memories you will have the trends and techniques for a successful platform design.

4:30 pm – 5:30 pm Room: KSS-215: Micron and Altera joint presentation, “Making SoC FPGA- Based Memory Systems More Resilient to Soft Errors Through Detection and Correction”PRESEnTED BY: Hans Spanjaart, Senior Technical Marketing Manager, Altera, and Matt Prather, Applications Engineer, Micron Technology ABSTRACT: Continuously advancing semiconductor process technologies have enabled increased component integration, functionality, and performance in embedded systems. While increased capabilities reap huge rewards, a side effect of higher-performance systems is the increased probability of soft errors. Decreasing supply voltages cause integrated circuits to be more susceptible to various types of electromagnetic and particle radiation. As memory size in embedded systems grows to hundreds of megabytes, soft errors may exceed acceptable levels due to naturally occurring alpha particles. In addition, as interface speeds exceed 1 Gb/s (gigabit per second), excessive noise and jitter may cause errors in the transmission lines to and from external memory.This presentation will examine the potential sources and implications of soft errors and explain an error detection and correction method implemented by Altera and Micron to make embedded systems more resilient to these types of soft errors.

Wednesday, March 2812:00 pm – 1:00 pm Room: KSS-311: Micron and Altera joint presentation, “Making SoC FPGA- Based Memory Systems More Resilient to Soft Errors Through Detection and Correction”PRESEnTED BY: Hans Spanjaart, Senior Technical Marketing Manager, Altera, and Matt Prather, Applications Engineer, Micron Technology ABSTRACT: Continuously advancing semiconductor process technologies have enabled increased component integration, functionality, and performance in embedded systems. While increased capabilities reap huge rewards, a side effect of higher-performance systems is the increased

probability of soft errors. Decreasing supply voltages cause integrated circuits to be more susceptible to various types of electromagnetic and particle radiation. As memory size in embedded systems grows to hundreds of megabytes, soft errors may exceed acceptable levels due to naturally occurring alpha particles. In addition, as interface speeds exceed 1 Gb/s (gigabit per second), excessive noise and jitter may cause errors in the transmission lines to and from external memory.This presentation will examine the potential sources and implications of soft errors and explain an error detection and correction method implemented by Altera and Micron to make embedded systems more resilient to these types of soft errors.

1:30 pm – 2:30 pm Room: KSS-308: Optimize Your System Designs Using Flash MemoryPRESEnTED BY: Bill Stafford, Director, Segment Marketing, Micron Technology Embedded Solutions GroupABSTRACT: Walking through the maze of memory suppliers and flash architectures can be a daunting task for such a simple slice of the total design effort. This seminar will take the system designer through the path of picking the right memory device to pick based on architecture, system performance and additional feature requirements. You will be able to choose the right flash to consolidate your memory needs or figure out how to best use a combination of memory devices to optimize price, density and overall system simplicity. In the end, whether you are using NOR, NAND or phase-change memories you will have the trends and techniques for a successful platform design.

3:00 pm – 4:00 pm Room: KSS-309: Choosing the DRAM with Complex System ConsiderationsPRESEnTED BY: Todd Legler, Micron Technology, Embedded Solutions Group, Sr. Application Engineer/Segment Marketing ManagerABSTRACT: DRAM may seem like a “commodity” when selecting memory, system designers know that DRAM is at the heart of most designs and there’s more involved than just choosing a commodity device. This seminar will go beyond JEDEC trends covering design trade-offs of performance, power, and density meeting your system requirements while hitting your price and product life targets. and will help you decide the optimal solutionThis seminar provides important information when considering future DRAM technologies & trends.

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Micron Technology Wednesday, March 28, cont’d

4:30 pm – 5:30 pm Room: KSS-310: Spend Your Time and Money Where it Counts – not on Replacing Obsolete Products!PRESEnTED BY: Steven Nelson, Freescale Semiconductor and Clifford Smith, Embedded Solutions Group Technical Program Manager, Micron TechnologyABSTRACT: Semiconductor industry consolidation and increased product change notifications from remaining suppliers have pushed semiconductor product obsolescence costs into uncharted space. Applications in automotive, medical, aerospace and industrial segments typically have life spans of up to 10 years or more, as well as stringent qualification and test requirements. Changes to semiconductor components generate significant obsolescence costs with either LTBs or redesigns long after engineers have moved on to new projects.

Protect your investment and free your resources to focus on new designs. Over the last two years, both Freescale and Micron have launched Product Longevity Programs (PLP) to address industry obsolescence concerns. Come join a lively discussion with Freescale and Micron’s PLP Directors and learn how leading semiconductor companies are tackling the problem of obsolescence, and a few strategies that could save your company millions!

Tuesday, March 2710:00 am – 11:00 am Room: HSS-243: Making USB Easy with On-chip ROM Drivers and “nxpUSBlib”PRESEnTED BY: Dale Sparling, Senior Applications Engineer, NXP SemiconductorsABSTRACT: The LPC11U2x series – the first microcontroller based on the ARM® Cortex™-M0 processor to offer integrated USB class drivers – maximizes Flash memory utilization, saving up to 6 KB of code space while providing fully tested and easy-to-use APIs to enable USB integration in a matter of minutes. This class will present how nxpUSBlib - NXP’s fully featured royalty free open source driver stack for both Host and Device- and the extensible on-chip USB drivers for HID, MSC, and CDC on the LPC11U00 and other NXP’s other USB microcontrollers work seamlessly together making “plug-and-play” a reality for embedded systems. All attendees will qualify for a chance to win a FREE mbed LPC11U2x and will also receive a FREE LPCXpresso development kit while supplies last.

11:15 am – 12:15 pm Room: HSS-232: Getting Started with FreeRTOS on nXP’s LPC1769 MicrocontrollerPRESEnTED BY: Richard Barry, Director, Real Time Engineers Ltd.ABSTRACT: During this class you will learn how to use, and the benefits of using, a real time multitasking environment. FreeRTOS will be used with the free LPCXpresso environment to demonstrate both basic LED flashing examples, and more comprehensive examples that include networking, a file system, and a command line input. All attendees will qualify for a chance to win the new edition of the FreeRTOS tutorial book on the NXP LPC1700, “Using the FreeRTOS Real time Kernal – A Practical Guide”, and will also receive a FREE LPCXpresso development kit while supplies last.

1:00 pm – 2:00 pm Room: HSS-244: Easy Dual-Core Development and Debugging with Cortex-M4/M0PRESEnTED BY: David Donley, Senior Applications Engineer, NXP SemiconductorsABSTRACT: Taking advantage of the first dual-core Cortex-M microcontroller is easier than you realize. The purpose of this tutor-led session is to introduce you to the NXP Cortex™-M4 processor family using the ARM® Keil™ MDK toolkit featuring the IDE μVision®. We will demonstrate the Serial Wire Viewer (SWV) and ETM trace in detail so you will be able to confidently work with NXP processors and Keil MDK at the end of this tutorial. All attendees will receive a FREE LPC4300 development kit while supplies last.

2:30 pm – 3:30 pm Room: HSS-242: GUI Development Made Easy with nXP’s Free MCU Graphics LibraryPRESEnTED BY: Dale Sparling, Senior Applications Engineer, NXP SemiconductorsABSTRACT: Learn how easy it is to add a high quality Graphic User Interface on any NXP ARM Microcontroller using our free emWin software graphics library. We will walk you through the process of using the free Segger emWin software with our Cortex-M3 LPC1788 microcontrollers with built-in LCD controller. All attendees will qualify for a chance to win a FREE LPC1788 development kit.


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Wednesday, March 2810:00 am – 11:00 am Room: HSS-353: Easy Dual-Core Development and Debugging with Cortex-M4/M0PRESEnTED BY: David Donley, Senior Applications Engineer, NXP SemiconductorsABSTRACT: Taking advantage of the first dual-core Cortex-M microcontroller is easier than you realize. The purpose of this tutor-led session is to introduce you to the NXP Cortex™-M4 processor family using the ARM® Keil™ MDK toolkit featuring the IDE μVision®. We will demonstrate the Serial Wire Viewer (SWV) and ETM trace in detail so you will be able to confidently work with NXP processors and Keil MDK at the end of this tutorial. All attendees will receive a FREE LPC4300 development kit while supplies last.

11:15 am – 12:15 pm Room: HSS-328: Getting Started with FreeRTOS on nXP’s LPC1769 MicrocontrollerPRESEnTED BY: Richard Barry, Director, Real Time Engineers Ltd.ABSTRACT: During this class you will learn how to use, and the benefits of using, a real time multitasking environment. FreeRTOS will be used with the free LPCXpresso environment to demonstrate both basic LED flashing examples, and more comprehensive examples that include networking, a file system, and a command line input. All attendees will qualify for a chance to win the new edition of the FreeRTOS tutorial book on the NXP LPC1700, “Using the FreeRTOS Real time Kernal – A Practical Guide”, and will also receive a FREE LPCXpresso development kit while supplies last.

1:00 pm – 2:00 pm Room: HSS-351: GUI Development Made Easy with nXP’s Free MCU Graphics LibraryPRESEnTED BY: Dale Sparling, Senior Applications Engineer, NXP SemiconductorsABSTRACT: Learn how easy it is to add a high quality Graphic User Interface on any NXP ARM Microcontroller using our free emWin software graphics library. We will walk you through the process of using the free Segger emWin software with our Cortex-M3 LPC1788 microcontrollers with built-in LCD controller. All attendees will qualify for a chance to win a FREE LPC1788 development kit.

2:30 pm – 3:30 pm Room: HSS-352: Making USB Easy with On-chip ROM Drivers and “nxpUSBlib”PRESEnTED BY: Dale Sparling, Senior Applications Engineer, NXP SemiconductorsABSTRACT: The LPC11U2x series – the first microcontroller based on the ARM® Cortex™-M0 processor to offer integrated USB class drivers – maximizes Flash memory utilization, saving up to 6 KB of code space while providing fully tested and easy-to-use APIs to enable USB integration in a matter of minutes. This class will present how nxpUSBlib - NXP’s fully featured royalty free open source driver stack for both Host and Device- and the extensible on-chip USB drivers for HID, MSC, and CDC on the LPC11U00 and other NXP’s other USB microcontrollers work seamlessly together making “plug-and-play” a reality for embedded systems. All attendees will qualify for a chance to win a FREE mbed LPC11U2x and will also receive a FREE LPCXpresso development kit while supplies last.

Tuesday, March 271:50 PM – 2:50 PM Room: LSS-250: Addressing the Complexity of Developing Software-Intensive ProductsPRESEnTED BY: Jim Brown, President, Tech-Clarity; Matthew Klassen, Director of ALM Solutions Marketing, PTCABSTRACT: Independent research firm Tech-Clarity and PTC will present the results of a research study that explains the importance of addressing the “innovation-complexity conundrum” inherent to developing software for products that contain mechanical, electrical, and software components. Learn how leading companies take advantage of the innovation advantages of these “software-intensive” products. At the same time, understand how they can maintain (or improve) product quality, time to market, and cost despite the added complexity.

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Tuesday, March 2711:30 am – 12:30 pm Exhibit Hall Booth 1328SS-216: Minimize Impact of noise on Measurement AccuracyPRESEnTED BY: Michael Schnecker, Business Development ManagerABSTRACT: Noise and timing jitter within an oscilloscope acquisition system have an impact on the precision of measurements that can be made by the instrument. In this lab, we will explore the impact of noise on amplitude and jitter measurements. Two experiments will be performed that examine the measurement of a small signal level on a large amplitude signal and the timing jitter on a clock signal.

12:30 pm – 1:30 pm Exhibit Hall Booth 1328SS-217: Learn How to Isolate and Find Rare Faults FastPRESEnTED BY: Michael Schnecker, Business Development ManagerABSTRACT: One of the most difficult challenges in debugging embedded systems is finding rare faults. In complex systems, faults can occur at very low rates depending on the type of system with fault rates of one per second and even lower rates. The rate at which a waveform is acquired and displayed on an oscilloscope is critical to finding faults. In this lab, we will locate and measure rare faults using a mask test and acquire and analyze a deep memory acquisition.

1:30 pm – 2:30 pm Exhibit Hall Booth 1328SS-218: Set Up and Use Advanced Digital TriggersPRESEnTED BY: Michael Schnecker, Business Development ManagerABSTRACT: Triggering is essential to capturing and measuring signals in many applications and digital oscilloscopes provide a variety of advanced triggers for this purpose. In this lab, we will set up a runt trigger on a signal with a large overshoot and investigate how to reliably trigger on this signal. In the second part of this lab, we will use a trigger sequence to capture a specific edge of clock signal relative to a data stream.

2:30 pm – 3:30 pm Exhibit Hall Booth 1328SS-219: Debugging Low-Speed Serial BussesPRESEnTED BY: Michael Schnecker, Business Development ManagerABSTRACT: A variety of low speed serial data busses are used in embedded systems. These busses transmit commands and responses between the controller and any number of remote devices. In this lab, we will measure two such busses CAN and I2C by decoding the commands being transmitted over these interfaces and triggering on specific features of each us protocol.

3:30 pm – 4:30 pm Exhibit Hall Booth 1328SS-220: Spectrum Analysis Using an FFTPRESEnTED BY: Michael Schnecker, Business Development ManagerABSTRACT: Modern digital oscilloscopes include the ability to measure the frequency spectrum of signals using a fast Fourier transform of the acquired waveform (FFT). In addition to measuring the frequency content of the signal, the spectrum is time-aligned with the signal so that one can examine the instantaneous spectrum and correlate it with what the signal is doing in time. This powerful debugging tool will be used in this lab to identify and measure signal distortions using a combined time-frequency domain display.

4:30 pm – 5:30 pm Exhibit Hall Booth 1328SS-221: Minimize Impact of noise on Measurement AccuracyPRESEnTED BY: Michael Schnecker, Business Development ManagerABSTRACT: Noise and timing jitter within an oscilloscope acquisition system have an impact on the precision of measurements that can be made by the instrument. In this lab, we will explore the impact of noise on amplitude and jitter measurements. Two experiments will be performed that examine the measurement of a small signal level on a large amplitude signal and the timing jitter on a clock signal.


Wednesday, March 28 11:30 am – 12:30 pm Exhibit Hall Booth 1328SS-312: Minimize Impact of noise on Measurement AccuracyPRESEnTED BY: Michael Schnecker, Business Development ManagerABSTRACT: Noise and timing jitter within an oscilloscope acquisition system have an impact on the precision of measurements that can be made by the instrument. In this lab, we will explore the impact of noise on amplitude and jitter measurements. Two experiments will be performed that examine the measurement of a small signal level on a large amplitude signal and the timing jitter on a clock signal.


41

12:30 pm – 1:30 pm Exhibit Hall Booth 1328SS-313: Learn How to Isolate and Find Rare Faults FastPRESEnTED BY: Michael Schnecker, Business Development ManagerABSTRACT: One of the most difficult challenges in debugging embedded systems is finding rare faults. In complex systems, faults can occur at very low rates depending on the type of system with fault rates of one per second and even lower rates. The rate at which a waveform is acquired and displayed on an oscilloscope is critical to finding faults. In this lab, we will locate and measure rare faults using a mask test and acquire and analyze a deep memory acquisition.


2:30 pm – 3:30 pm Exhibit Hall Booth 1328SS-315: Debugging Low-Speed Serial BussesPRESEnTED BY: Michael Schnecker, Business Development ManagerABSTRACT: A variety of low speed serial data busses are used in embedded systems. These busses transmit commands and responses between the controller and any number of remote devices. In this lab, we will measure two such busses CAN and I2C by decoding the commands being transmitted over these interfaces and triggering on specific features of each bus protocol.

3:30 pm – 4:30 pm Exhibit Hall Booth 1328SS-316: Spectrum Analysis Using an FFTPRESEnTED BY: Michael Schnecker, Business Development ManagerABSTRACT: Modern digital oscilloscopes include the ability to measure the frequency spectrum of signals using a fast Fourier transform of the acquired waveform (FFT). In addition to measuring the frequency content of the signal, the spectrum is time-aligned with the signal so that one can examine the instantaneous spectrum and correlate it with what the signal is doing in time. This powerful debugging tool will be used in this lab to identify and measure signal distortions using a combined time-frequency domain display.Audience Level: Intermediate

4:30 pm – 5:30 pm Exhibit Hall Booth 1328SS-317: Minimize Impact of noise on Measurement AccuracyPRESEnTED BY: Michael Schnecker, Business Development ManagerABSTRACT: Noise and timing jitter within an oscilloscope acquisition system have an impact on the precision of measurements that can be made by the instrument. In this lab, we will explore the impact of noise on amplitude and jitter measurements. Two experiments will be performed that examine the measurement of a small signal level on a large amplitude signal and the timing jitter on a clock signal.

Thursday, March 29 10:30 am – 11:30 am Exhibit Hall Booth 1328SS-406: Minimize Impact of noise on Measurement AccuracyPRESEnTED BY: Michael Schnecker, Business Development ManagerABSTRACT: Noise and timing jitter within an oscilloscope acquisition system have an impact on the precision of measurements that can be made by the instrument. In this lab, we will explore the impact of noise on amplitude and jitter measurements. Two experiments will be performed that examine the measurement of a small signal level on a large amplitude signal and the timing jitter on a clock signal.

11:30 am – 12:30 pm Exhibit Hall Booth 1328SS-407: Learn How to Isolate and Find Rare Faults FastPRESEnTED BY: Michael Schnecker, Business Development ManagerABSTRACT: One of the most difficult challenges in debugging embedded systems is finding rare faults. In complex systems, faults can occur at very low rates depending on the type of system with fault rates of one per second and even lower rates. The rate at which a waveform is acquired and displayed on an oscilloscope is critical to finding faults. In this lab, we will locate and measure rare faults using a mask test and acquire and analyze a deep memory acquisition.


42

rohde & schwarz Thursday, March 29, cont’d

1:30 pm – 2:30 pm Exhibit Hall Booth 1328SS-409: Debugging Low-Speed Serial BussesPRESEnTED BY: Michael Schnecker, Business Development ManagerABSTRACT: A variety of low speed serial data busses are used in embedded systems. These busses transmit commands and responses between the controller and any number of remote devices. In this lab, we will measure two such busses CAN and I2C by decoding the commands being transmitted over these interfaces and triggering on specific features of each bus protocol.

Tuesday, March 27 4:10 pm – 6:20 pm Room: B1/B2SS-240: Hands-on Workshop Highlights STM32 Cortex-M and Starter KitPRESEnTED BY: Sean Newton, Field Applications Engineering Manager, STMicroelectronicsABSTRACT: Get a free Discovery Kit and find out how fast and easy it is to get started with the new STM32 F0 Cortex –M0 MCU. The STM32 F0 is a full-featured 32-bit MCU featuring a range of advanced analog and digital peripherals enabling sophisticated high-end features in economical end products that would traditionally use 8-bit or 16-bit MCUs. Attendees will receive a free STM32 F0 Discovery Kit which will be used in the hands-on session. Please bring your own laptop.

Tuesday, March 2711:30 am – 12:30 pm Hands-On-Lab, Booth 2440HOL-210: The Changing Face of Medical Connectivity Utilizing TI’s Low-Cost, Low-Power Medical/Wireless SolutionsPRESEnTED BY: Iboun Sylla, Business Development Manager, Low-Power RF and Praveen Aroul, Applications Manager, MedicalABSTRACT: This presentation will examine the vital role that wireless technologies play in advancing new capabilities in the telehealth and consumer medical markets as well as explore implementation of a digital thermometer with a low-cost, single-chip solution from TI. As life expectancies

continue to increase and diseases continue to spread, the need for more accessible, accurate, cost-efficient and connected medical monitoring devices is more evident than ever. Semiconductor companies like TI provide the integrated technologies that make equipment smaller, smarter and more affordable. What is the industry’s call to action in this process, and what part do connectivity chip designs play in the bigger picture? These questions and more will be addressed in this discussion.

12:45 pm – 1:45 pm Hands-On-Lab, Booth 2440HOL-211: Introduction to MSP430Ware and The brand new Driver Library APIPRESEnTED BY: Adrian Fernandez, MSP430 Product Marketing Engineer, Texas InstrumentsABSTRACT: Software solutions are becoming an integral part for many embedded developers and MSP430 is committed to providing an entire software ecosystem. As a starting point, MSP430ware is a complete solution to getting started with MSP430. It includes a Peripheral Driver Library, code examples, datasheets, user’s guide, and many more all navigable from a graphical environment. If code examples are too low level, Grace offers a complete graphical environment to initialize MSP430’s peripheral. Once the development is done, MSP430 offers an Ultra-Low-Power Advisor tool that analyzes one’s code to ensure that all best low power practices have been followed. All these tools are fully integrated in Texas Instrument’s IDE Code Composer Studio.

2:00 pm – 3:00 pm Hands-On-Lab, Booth 2440HOL-212: Upgrade Your Low-Power Microcontroller-Based Applications With Audio FunctionalityPRESEnTED BY: Sunil Kamath, Product Marketing Engineer, Texas Instruments and Mark McKeown, Product Marketing Engineer, Texas InstrumentsABSTRACT: Texas Instruments in enabling new functionalities on microcontroller applications, including crystal clear audio with playback and recording capabilities. This occurs with our new design platform that is a plug-in board for the MSP430™ microcontroller LaunchPad where for the first time the DSP is solely controlled by a microcontroller. This new tool is ideal for low-power applications that use record and playback audio functions such as MP3 players, home automation and industrial applications. Learn more and see a live demonstration.


43

3:15 pm – 4:15 pm Hands-On-Lab, Booth 2440HOL-213: Achieving Maximum Multicore Performance on TI’s KeyStone DevicesPRESEnTED BY: Arun Mani, Multicore Products Applications Engineer, Texas InstrumentsABSTRACT: This session provides an overview of the unique architectural hardware elements and software support for TI’s multicore DSPs and SoCs. The speaker will discuss the specific hardware elements that support multicore operations in TI’s innovative KeyStone architecture, as well as the supporting software elements. He will also present a compelling and comparative demonstration of a very large floating point fast discrete Fourier transform (DFT) on multiple cores using TI’s TMS320C6678 Evaluation Module (EVM).

4:30 pm – 5:30 pm Hands-On-Lab, Booth 2440HOL-214: Introduction to Hercules® ARM® CortexTM-R4F Safety MCUsPRESEnTED BY: Anthony Vaughan, Product Marketing Engineer, Texas InstrumentsABSTRACT: In this training session attendees will receive an overview of Hercules™ RM4 and TMS570 ARM® Cortex™-R4F MCUs and the integrated features that make the family well suited for safety critical applications. The safety features that will be covered include: Dual Lockstep CPUs, Core Compare Module, Error Signaling Module, CPU built in self test, RAM built in self test, memory protection units, clock and voltage monitoring. In addition we will discuss the performance aspects of the Cortex-R4F floating point CPU and the MCU’s peripheral interfaces including: USB, Ethernet, FlexRay, CAN, LIN, SCI/UART, MibSPI, and 12-bit ADC.

Tuesday, March 27 11:30 am – 12:30 pm Room: B1/B2SS-245: Optimizing Application Performance with Android native DevelopmentPRESEnTED BY: Mike Anderson, CTO and Chief Scientist, The PTR Group, Inc.ABSTRACT: The JIT compiler for Android code, included since Android 2.2, helps speed performance of most Android-based applications. However, games, video/photo editing, and many other applications simply demand more performance than the Dalvic JVM can deliver, even with just-in-time (JIT) compilation. This session will show how using the Android Native Development Kit to run your code “closer to the metal” on an Android platform will allow you to squeeze out every bit of performance the platform is capable of delivering.

Tuesday, March 27 10:00 am – 11:30 am Room: B3/B4SS-225: Zynq-7000 Extensible Processing Platform Design Workshop: for Software EngineersPRESEnTED BY: Bill Kafig, Senior Content Development Engineer for Customer Education and Glenn Steiner, Sr. Technical Manager, Processing PlatformsABSTRACT: Targeting the Zynq™-7000 EPP Development Platform, attendees will gain hands-on experience developing software for the Zynq-7000 EPP and learn how to use the Xilinx® Eclipse-based Software Development Kit (SDK) to compile, link, and debug software applications written in ‘C’.

11:00 am – 12:30 pm Room: B3/B4SS-226: Zynq-7000 Extensible Processing Platform Design Workshop: for Software EngineersPRESEnTED BY: Bill Kafig, Senior Content Development Engineer for Customer Education and Glenn Steiner, Sr. Technical Manager, Processing PlatformsABSTRACT: Targeting the Zynq™-7000 EPP Development Platform, attendees will gain hands-on experience developing software for the Zynq-7000 EPP and learn how to use the Xilinx® Eclipse-based Software Development Kit (SDK) to compile, link, and debug software applications written in ‘C’.

1:00 pm – 2:30 pm Room: B3/B4SS-227: Zynq-7000 Extensible Processing Platform Design Workshop: for Software EngineersPRESEnTED BY: Bill Kafig, Senior Content Development Engineer for Customer Education and Glenn Steiner, Sr. Technical Manager, Processing PlatformsABSTRACT: Targeting the Zynq™-7000 EPP Development Platform, attendees will gain hands-on experience developing software for the Zynq-7000 EPP and learn how to use the Xilinx® Eclipse-based Software Development Kit (SDK) to compile, link, and debug software applications written in ‘C’.

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Xilinx Tuesday, March 27, cont’d





Wednesday, March 28 10:00 am – 11:15 am Room: MSS-323: Zynq-7000 Extensible Processing Platform Design Workshop: for Hardware EngineersPRESEnTED BY: Bill Kafig, Senior Content Development Engineer for Customer Education and Glenn Steiner, Sr. Technical Manager, Processing PlatformsABSTRACT: Attendees of this workshop will gain hands-on experience using Xilinx Platform Studio to customize the processor system including DDR memory controller and common peripherals like Ethernet MAC, USB, SD/SDIO, GPIO and UART. Attendees will also add a programmable logic peripheral, and export the design to the Software Development Kit (SDK) where they will test the hardware design with a software application.

11:30 am – 12:45 pm Room: MSS-324: Zynq-7000 Extensible Processing Platform Design Workshop: for Hardware EngineersPRESEnTED BY: Bill Kafig, Senior Content Development Engineer for Customer Education and Glenn Steiner, Sr. Technical Manager, Processing PlatformsABSTRACT: Attendees of this workshop will gain hands-on experience using Xilinx Platform Studio to customize the processor system including DDR memory controller and common peripherals like Ethernet MAC, USB, SD/SDIO, GPIO and UART. Attendees will also add a programmable logic peripheral, and export the design to the Software Development Kit (SDK) where they will test the hardware design with a software application.

1:30 pm – 2:45 pm Room: MSS-325: Zynq-7000 Extensible Processing Platform Design Workshop: for Hardware EngineersPRESEnTED BY: Bill Kafig, Senior Content Development Engineer for Customer Education and Glenn Steiner, Sr. Technical Manager, Processing PlatformsABSTRACT: Attendees of this workshop will gain hands-on experience using Xilinx Platform Studio to customize the processor system including DDR memory controller and common peripherals like Ethernet MAC, USB, SD/SDIO, GPIO and UART. Attendees will also add a programmable logic peripheral, and export the design to the Software Development Kit (SDK) where they will test the hardware design with a software application.


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Thursday, March 29 10:00 am – 11:15 am Room: MSS-411: Developing and Integrating Zynq-7000 EPP Hardware Accelerator Blocks using MathWorks Model-Based DesignPRESEnTED BY: Tom Hill, DSP Marketing Manager, Xilinx, Inc.ABSTRACT: This workshop will provide an introduction to modeling, implementing and integrating hardware accelerator blocks for the Zynq™-7000 extensible processing platform using MathWorks Simulink® Model-Based Design tools. The technical content of this workshop will use Simulink and the Computer Vision Toolbox to model a video algorithm and automatic code generation to deploy that algorithm on a Zynq-7000 EPP evaluation kit. The focus of this workshop will be to highlight an algorithm to programmable logic design flow that does not require RTL design experience.

11:30 am – 12:45 pm Room: MSS-412: Developing and Integrating Zynq-7000 EPP Hardware Accelerator Blocks using MathWorks Model-Based DesignPRESEnTED BY: Tom Hill, DSP Marketing Manager, Xilinx, Inc.ABSTRACT: This workshop will provide an introduction to modeling, implementing and integrating hardware accelerator blocks for the Zynq™-7000 extensible processing platform using MathWorks Simulink® Model-Based Design tools. The technical content of this workshop will use Simulink and the Computer Vision Toolbox to model a video algorithm and automatic code generation to deploy that algorithm on a Zynq-7000 EPP evaluation kit. The focus of this workshop will be to highlight an algorithm to programmable logic design flow that does not require RTL design experience.

1:30 pm – 2:45 pm Room: MSS-413: Developing and Integrating Zynq-7000 EPP Hardware Accelerator Blocks using MathWorks Model-Based DesignPRESEnTED BY: Tom Hill, DSP Marketing Manager, Xilinx, Inc.ABSTRACT: This workshop will provide an introduction to modeling, implementing and integrating hardware accelerator blocks for the Zynq™-7000 extensible processing platform using MathWorks Simulink® Model-Based Design tools. The technical content of this workshop will use Simulink and the Computer Vision Toolbox to model a video algorithm and automatic code generation to deploy that algorithm on a Zynq-7000 EPP evaluation kit. The focus of this workshop will be to highlight an algorithm to programmable logic design flow that does not require RTL design experience.

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COMPANY OF THE YEAR• Cadence Design Systems, Inc.• NXP Semiconductors• Xilinx, Inc.• Maxim Integrated Products,

Inc.• Qualcomm, Inc.

EXECUTIVE OF THE YEAR • Freescale Semiconductor• Renesas Electronics

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Tuesday, March 27, 20126:30-8:30 pm

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ENERGY TECHNOLOGYAWARD• SolarBridge Technologies• Echelon Corporation• Cogenra Solar• Freescale Semiconductor• Maxim Integrated Products

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Analog ICs• NXP Semiconductors• Integrated Device Technology• SiTime Corporation• TriQuint Semiconductor, Inc.• Microchip Technology Inc.

MCUs, FPGAs, Microprocessors• NXP Semiconductors• Freescale Semiconductor• STMicroelectronics• ARM• Xilinx

Power• Texas Instruments• STMicroelectronics• SynQor• Analog Devices• Linear Technology

Human-Machine Interface Technology• austriamicrosystems• Freescale Semiconductor• Integrated Device Technology• Movea• Cypress Semiconductor

Software• Zuken• Cadence Design Systems• Synopsys• Microchip Technology Inc.• NXP Semiconductors N.V.

Passive Components, Sensors,Indicators and Interconnects• NXP Semiconductors N.V.• Texas Instruments• Analog Devices Inc.• Plessey Semiconductors• Aptina Imaging Corporation

Development Kits, ReferenceDesigns & SBCs• Mistral Solutions Pvt. Ltd.• Xilinx• Kontron• Nordic Semiconductor• Freescale Semiconductor

Test & Measurement Systems& Boards• LeCroy Corporation• Oscium• Tektronix• National Instruments• Azimuth Systems

EE Times’ ACE Awards and EDN’s Innovation Awards have joined forces to honor the peo-ple and companies – the creators – behind the technologies and products that are

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DESIGN West 2012 Floor Map

ESC Exhibitor Booth3D Plus USA 2132

AAEON 1741

Accelerated Memory Production/AMP Inc. 1541

ACCES I/O Products, Inc. 1537

ACE Associated Compiler Experts B.V. 2237

AdaCore 2319

ADL Embedded Solutions Inc. 1442

Advanced Cooling Technologies, Inc. 945

Advanced Micro Devices, Inc. 1808

Advantech Corp. 1438

Agilent Technologies 823

AHA Products Group 2320

aicas 2232

Allegro Software 1138

Allied Electronics 624

Altera Corporation 1816

Altium, Inc. 1738

Ampire Co., Ltd. 2220

Ampro ADLINK Technology 1837

Anritsu Company 2225

Apacer 848

AQS-Inc. 1847

Arium 837

ARM/ARM Partner Pavilion 1127

Atmel Corporation 916

ATP Electronics 1941

Avalue Technology, Inc. 2233

Avnet DFI 643

BlueGiga Technologies 946

Bolymin, Inc. 2329

Byte Paradigm 842

Cadence Design Systems 724

CMX Systems, Inc. 1037

Code 2302

Code Time Technologies 1142

Cogent Computer Systems 2213

Comit Systems, Inc. 1240

CompactFlash Association 1241

Connect Tech 1538

Cosmic Software, Inc. 731

CPi Digital Co. Ltd. 2407

Crank Software, Inc. 2125

Cryptography Research 1830

Cymbet Corporation, Inc. 2330

Datakey Electronics 738

Deepcool Industries Co., Ltd. 2333

Design West Theater 644

Diamond Systems 2226

Digi International 1046

Dini Group 2408

DMP Group 1548

Earth LCD 638

EBSnet, Inc. 938

e-con Systems, Inc. 1642

eCosCentric 846

Electric Cloud, Inc. 1146

element14 737

Elsevier/Newnes 838

EMA Design Automation 1737

EMAC, Inc. 2221

Embedded Works Corporation 1145

Embitel Technologies Tabletop 1

Emerson Network Power 2214

Emulation Technology 1647

Enea Software 2030

Energy Micro 1127

ept, Inc. 2322

eSOL Co., Ltd. 1127

EVE USA 1127

EVOC Intelligent Technology, Co., Inc. 1039

Exar Corporation 2208

Express Logic, Inc. 1515

Extension Media 2402

FASTWEL 1542

Flat Display Technology 2325

Freescale Semiconductor, Inc. 1607

FTDI Chip 632

GOEPEL Electronics 1945

GRACELABS 2114

GrammaTech 2224

Green Hills Software 1227

Habey USA 1248

Handheld Scientific, Inc. 1238

Hands-On Lab/Sensors In Design Theater 2440

HCC-Embedded 626

High Speed Interconnects 1645

IAR Systems 824

IBM Corporation 1523

ICOP Technology 728

IEEE Media 2243

IEEE Xplore Digital Library 2304

IEI Technology USA Corp. 629

Imagination Technologies 2000

Imperas 1127

Infinite Power Solutions 2316

InHand Electronics 1545

InnoDisk Corp. 2126

Inside Secure 621

Integrated Device Technology 616

Intel Intelligent Systems 1722

Intelligraphics 640

Intrepid Control Systems 1038

Ironwood Electronics 1341

JTAG Technologies 1842

Jungo, Ltd. 620

Kingston Technology 2138

Klocwork 1342

Kontron 940

Laird Technologies 2116

Lantronix, Inc. 1040

Lauterbach 1716

LDRA Technology, Inc. 1337

LeCroy 832

Logic PD 1042

LPKF Laser & Electronics 1446

LXD Research & Display, LLC. 1140

Macgraigor Systems, LLC. 1445

Mansi Research 2219

MapuSoft Technologies, Inc. 727

Marvell 2108

MathWorks 631

McAfee 1722

McObject 715

Memoright Corporation 1937

Mentor Graphics Corp. 1908

Meritronics, Inc. 1747

Micrium 2202

Micro Digital, Inc. 1246

Microchip Technology 1116

Micron 2012

Microsemi Corporation 2120

Mosaic Software 1447

Most I & T Corporation 2401

Mouser 1529

MSC Embedded 1646

Multi-Tech Systems, Inc. 1137

Nabto 1045

National Instruments 928

NCI Logic Analyzers 1745

Netop 641

Noren Products Thermal Solutions 2215

Numetrics 2144

NXP Semiconductors 1308

Octagon Systems 2301

Okaya Electric 1237

ON Semiconductor 617

Open Systems Media 2331

Oxford Digital Limited 628

Parasoft 1742

PCB POOL 1641

Penton Electronics Group 1746

Perforce Software 1242

Pico Technology 939

PLDA 733

Powertip Technology, Inc. 947

PREMIO, Inc. 2324

PTC, Integrity Business Unit 1924

QRC Technologies 2140

Qt Commercial, Digia 1346

Qualcomm Incorporated 2102

Radian Heatsinks 2234

Ramtron International Corp. 2018

Reach Technology, Inc. 1441

Renesas Electronics America 1507

Riscure North America 2334

Rohde & Schwarz 1328

Roving Networks 1845

RunCore USA, Inc. 2308

S3 Group 2230

Sales Office 2428

Samtec, Inc. 1638

San Technology, Inc. 816

Schoenduve Corp/Plessey Semi 2227

Screaming Circuits 1437

Sealevel Systems, Inc. 740

SECO srl 2307

SEGGER Microcontroller 1838

Sierra Circuits, Inc. 1345

Silex Technology America 1141

Silicon Image 2201

Sonics, Inc. 1127

STEC, Inc. 2134

STMicroelectronics 716

Stonestreet One 2203

Stratos Product Development 2314

Streamline Circuits Corp. 1748

Suntron Corporation 719

Super Micro Computer 2024

Suresoft Technologies, Inc. 1247

Symmetry Electronics Corporation 2006

Synopsys, Inc. 1127

Tag-Connect 827

Tech Tote Booth 2146

Tektronix, Inc. 1916

Texas Instruments 1320

The Elektor Group 2332

The RTC Group 2127

Toradex 1546

Total Phase 732

Touch Revolution 1930

Transcend 2321

Triad Semiconductor, Inc. 2313

TUL Corporation 2231

Vecow Co., Ltd. 1848

Vector Fabrics 1127

Vector Software 631

VersaLogic Corp. 1637

VIA Technologies, Inc. 1824

Viking Modular Solutions 1846

WDL Systems 937

Wind River 1623

WINSTAR Display Co., Ltd. 1841

WinSystems, Inc. 1338

WuXi AlphaScale Integrated Circuits Systems, Inc.

2310

Xilinx 1708

XJTAG 1245

YaSSL.com 2239

Zilog, Inc. 723

DesignMED Exhibitors BoothFuture Designs, Inc. 1627

Hitex Development Tools 1625

IPDiA 1628

Renesas Electronics America 1626

RFM 1725

Multicore Exhibitors BoothAuthentec 2045

LSI Corporation 1938

Netronome 1946

OpenMP ARB 2046

PLS Development Tools 1944

PolyCore Software, Inc. 2137

ProximusDA 2143

Samplify Systems, Inc. 2043

Softeq 2139

Target Compiler Technologies 2038

UMIC 2145

Warthman Associates 2044

LeCroy_12Mar12ESC_ProgramAD.indd 1 3/12/12 11:57 AM

Sensors in Design Exhibitors BoothMEMS Industry Group 2240

MicroStrain 2339

Mouser 2337

NXP Semiconductors 2238

Silicon Design, Inc. 2345

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