Public Knowledge, Media and Foreign Policy-Making
Transcript of Public Knowledge, Media and Foreign Policy-Making
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1. In how far can a knowledge-focused perspective enhance our understanding
of international politics? Discuss in general and/or with regard to a specific
policy field.
Public Knowledge, Media and Foreign Policy-Making Public knowledge related to international politics is significantly influenced by information provided
via media coverage, for the pragmatic reason that "most people have limited personal experience of
diverse countries and continents"1. In this essay, I propose to analyse how media coverage of foreign
politics produce public knowledge and influence public opinion. More specifically, I would like to
examine in how far is media coverage reporting constructed knowledge, from whom, and what does
it mean regarding its influence on public opinion and ultimately foreign-policy making. My main
argument is that media coverage reports a particular knowledge influenced by media environment,
elites and national interests, and that this knowledge can influence public opinion if it is transmitted
in intelligible ways. Moreover, I argue that the power of media to alter policy-making remains
hypothetic rather than proved, especially regarding the role of the elite, and for this reason I propose
to focus mainly on the conditions under which media can be an influential actor in international
politics.
This essay is constructed in two parts. First, I will examine how the public knowledge related to
foreign affairs is constructed, and thus what the impact of media on the formation of public opinion
is. Second, I will critically analyse under which conditions media (with a strong emphasis on satellite,
cable television and more generally broadcast news) can have an impact on foreign policy-making,
and whether media coverage does reflect a pre-existent constructed knowledge, mainly in focusing
on two different theoretical frameworks: the cable news network (CNN) effect and the
manufacturing consent.
1 Toril Aalberg and al., "International TV News, Foreign Affairs Interest and Public Knowledge", Journalism
studies Vol.14, No.3 (2013), 388.
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I. Public knowledge of foreign affairs In this section, I draw on studies related to political knowledge and media to underline some insights
significant to understand the relation between media and public knowledge. Regarding the relevant
academic literature, a clear limitation of this essay lies in the fact that most of the available studies
focus exclusively on the United States or at least to a great degree on Western states. In this limited
context, the mass media are said to be the foremost source of political information for people2 and
tend to "dominate the dissemination of information"3.
The first trend worth pointing out is that based on several studies4, the media (and especially
television) coverage concerning international politics is thought to be given relatively little attention
compared to domestic affairs5, and notably since the end of the Cold War6. The quite limited supply
of international television news can be explained by two principal factors: the expensive cost of
international news production and the perceived low demand for this type of news7. These two
elements are underpinned in a global context where "television is becoming more market-driven and
entertainment-centered, in that there has been a large increase in the number of privately owned
television channels"8. Indeed, private broadcasters are the very ones devoting generally less time to
international news and when they are doing so, are focusing more on soft news topics (that is,
"reports about celebrities, human interest, sport, and other entrainment-centered stories"9) than
public service providers10.
2 Doris Graber, Mass Media and American Politics, 6
th ed. (Washington, DC: CQ Press, 2002), cited in Jason
Barabas and Jennifer Jerit, "Estimating the Causal Effects of Media Coverage on Policy-Specific Knowledge", American Journal of Political Science vol.53, no.1 (2009), 74. 3 Jeffrey Mondak, Nothing to read: Newspapers and Election in a Social Experiment (Ann Arbor: University of
Michigan Press, 1995), 159. 4 See, e.g, Donald Shanor, News from Abroad (New York: Columbia University Press, 2003) and Steve Jones,
"Television news: geographic and sources biases", International Journal of Communication vol.2 (2008). 5 Aalberg "International TV News ", 387; Virgil Hawkins, "Media selectivity and the other side of the CNN effect:
the consequences of not paying attention to conflict", Media, War & Conflict vol.55, no.4 (2011), 56. 6 Pippa Norris, "The Restless Searchlight: Network News Framing of Post-Cold War World", Political
Communication vol.12, no.4 (1995), 365. 7 Aalberg "International TV News ", 388-389.
8 Aalberg "International TV News ", 389.
9 Aalberg "International TV News ", 396.
10 Aalberg "International TV News ", 395-397.
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This distinction between soft and hard news topics (the latter focusing rather on "reports about
political, economic and social issues including war and poverty"11) is important because to what
extent soft news has the ability to enhance political knowledge still remains a question without a
clear answer : on the one hand, according to Baum12, program formats perceived as soft news outlets
(including amongst others networks cable and syndicated entrainment newsmagazine shows, as well
as day-time and late-night talk shows13) can enhance the political knowledge – for instance about
international conflicts – of people who would not be exposed to any news on this subject otherwise.
On the other hand, Prior14 claims that soft news concerns a much smaller audience than hard news15,
and that people who watch soft news do not improve significantly their factual political knowledge in
doing so16. He concludes therefore that soft news remains marginal in the formation of well-
informed citizens17. In a latter article18, Baum responds to Prior's scepticism towards the effects of
soft news in arguing than soft news audiences are more significant than Prior demonstrated19 and
that they are constituted by individuals who are the most likely to learn some political knowledge in
consuming soft news, mostly because of their education level in the sense that less-educated people
are not very likely to be hard news consumers anyway20. In addition to this, he finds that "exposure
to soft news does most likely have at least some effect on factual knowledge"21, in particular
regarding certain aspects of foreign crisis "that soft news programmers elect to emphasize"22.
Moreover, he argues that there are other types of learning associated with soft news consummation
not necessarily linked to any increase in their long-term factual knowledge, but nonetheless
11
Aalberg "International TV News ", 396. 12
Matthew Baum, Soft News Goes to War (Princeton: Princeton University Press, 2003) 13
Baum, Soft News, 6. 14
Markus Prior, "Any Good News in Soft News? The Impact of Soft News Preference on Political Knowledge", Political Communication vol.20 (2003) 15
Prior, "Any Good News", 154 16
Prior, "Any Good News", 158-162. 17
Prior, "Any Good News", 168. 18
Matthew Baum, "Soft News and Political Knowledge: Evidence of Absence or Absence of Evidence?" Political Communication vol.20 (2003) 19
Baum, "Soft News", 175-177. 20
Baum, "Soft News", 177. 21
Baum, "Soft News", 185. 22
Ibid.
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significant, such as the formation of particular political attitudes23. For instance, "the soft news
media, to a much greater extent than their hard news counterparts, disproportionately emphasize
negative coverage of U.S. foreign policy initiatives"24. Consequentially, according to Baum, this
negative coverage has repercussions on opinions and moral judgements of soft news consumers25.
What shall be highlighted here is that television news consumers do not necessary watch the same
kind of news and that this has probably at least some repercussions on their foreign affairs
knowledge. Indeed, beyond individual socio-economic factors, the features of information
environment are responsible for much of public political knowledge or ignorance26. In this sense, as
it has been already noted above, the media environment is different in term or relative amount of
domestic/foreign and soft/hard news available for people, depending if it is more or less dominated
by private channels.
It has been demonstrated that there is clearly a "positive relationship between the level of hard news
coverage offered by the news media in a country and citizens' level of hard news knowledge"27 but
there is no similar confirmation regarding soft news. Because "there is a clear evidence that market-
orientated broadcasting systems are less likely to supply their audiences with international hard
news coverage"28, it could be argued that the actual market-driven environment could hypothetically
have a negligible or even negative impact on public knowledge. Moreover, a negative relationship
between the importance of private broadcasters in the news media environment and public news
knowledge has been already suggested in other studies29.
23
Baum, "Soft News", 185-187. 24
Baum, "Soft News", 186. 25
Ibid. 26
Jennifer Jerit et al., "Citizens, Knowledge, and the Information Environment", American Journal of Political Science vol.50, no.2 (2006), 277-278 27
Aalberg "International TV News ", 403. 28
Aalberg "International TV News ", 397. 29
See, e.g., Toril Aalberg and James Curran, How Media Inform Democracy. A Comparative Approach (New York: Routledge, 2012)
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However, the volume of international news is not the only determinant of public knowledge. Jerit
and al. notably display that "knowledge gaps"30 exist between the more and the less educated
people, and that when the media coverage on an issue increases, "certain news formats reinforce
existing differences in political knowledge; others diminish those differences"31. This study suggests
interestingly that to enhance political knowledge of less-educated people, an increase in the media
coverage is not enough; the political information has also to be transmitted "in ways that can be
comprehended by the least educated"32. Pragmatically, "easily digestive formats", such as television
news, "benefit the least educated"33 while "the abstract writing style of many newspapers"34 tends to
reinforce the existing knowledge gaps in favour of the most educated people. Moreover, Barabas and
Jerit demonstrated that the volume of coverage "is not the only or even the most determinant
predicator of knowledge,"35 and that "the breadth of coverage and the prominence of a story are
equally powerful predicators of knowledge and are more important than demographic characteristics
or indicators of socioeconomic status"36.
Turning to the presumed lack of interest of people for international news, it seems indeed that
people are more interested in domestic news, according to the research of Aalberg and al37, studying
eleven different countries. Hamilton38 explains that this low rate interest is one of the reasons
enlightening the low level of international news: people prefer watching domestic news and a
market-driven media environment responds logically to this demand with a limited supply39.
However, this lack of interest can be also explained by the public ignorance of certain international
30
Jerit "Citizens", 267. 31
Ibid. 32
Jerit "Citizens", 278. 33
Jerit "Citizens", 277. 34
Ibid. 35
Barabas and Jerit, "Estimating the Causal", 86. 36
Ibid. 37
Aalberg "International TV News ", 396. 38
James Hamilton, "The (Many) Markets For International News", Journalism Studies vol.11, no.5 (2010), 651-652. 39
Hamilton, "The (Many) Markets", 652.
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issues due to "a lack of prior media coverage"40. People are, therefore, not interested in international
issues because they do not understand them.
Consequentially, Powlick and Katz argue that a vicious cycle exists which implies that a "lack of media
coverage has resulted in lack of public interest, which in turn has made the market for international
news small, leading to less international coverage and perpetuating public ignorance of foreign policy
issues"41. They also claim that "if journalists consistently reported international events based upon
their intrinsic importance, public interest and knowledge about international events would
eventually increase"42. The question is therefore what does generate international news media
coverage if it is apparently not news' "intrinsic importance"43?
Earlier works on this question44 suggest that international news has a better chance of being covered
in countries where some economic, political, social and geographical relationships exist. Thereby,
"some events and/or countries are more likely to make it into the news"45, while others considered
as "peripheral" do not receive as much attention46. Notably, "this favors events that occur near the
reporting facilities, often in cosmopolitan centers with good communications, or where news editors
expect major events to happen"47 . According to Aalberg and al.48, more recent studies49 confirm
these initial conclusions. Furthermore, they highlight the importance of geographical proximity, and
40
Philip Powlick and Andrew Katz, "Defining the American Public Opinion/Foreign Policy Nexus", Mershon International Studies Review vol.42, no.1 (1998), 41. 41
Ibid. 42
Ibid. 43
Ibid. 44
Johan Galtung and Mari Ruge, "The Structure of Foreign News: The Presentation of the Congo, Cuba and Cyprus Crises in Four Norwegian Newspapers", Journal of International Peace Research vol.2, nol.1 (1965); Johan Galtung, "On the Role of the Media in Worldwide Security and Peace", In Peace and Communication, eds. Tapio Varis and San Jose (Costa Rica: Universidad par La Paz, 1986) 45
Aalberg "International TV News ", 390. 46
Johan Galtung, "On the Role of the Media in Worldwide Security and Peace", In Peace and Communication, eds. Tapio Varis and San Jose (Costa Rica: Universidad par La Paz, 1986), 264. 47
Aalberg "International TV News ", 390. 48
Ibid. 49
Pamela Shoemaker et al., "Deviant Acts, Risky Business, and U.S. interests: The Newsworthiness of World Events", Journalism Quarterly vol.68, no.4 (1991); Jürgen Wilke et al., "The Geography of Foreign News on Television: A Comparative Study of 17 countries", International Communication Gazette vol.74, no.4 (2012).
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more generally "Euro-centrism"50, as well as events or countries which have "political or economic
significance"51, or more generally superpowers52.
In conclusion, even if it has been demonstrated that there is "a strong relationship between the level
of international TV news and public knowledge about foreign affairs"53, the overall limited supply of
foreign politics news and the quality of them have some impacts on public knowledge which should
be examined carefully. In addition, even a large amount of international news has to be transmitted
in certain ways to have a global impact on political knowledge of certain categories of population.
Moreover, the coverage is also determined by determinants, such its production place and its
political, economic or social relative significance for the news consumer countries, which means
ultimately that "the everyday representation of the world via news media is far from a direct
reflection of global realities"54.
II. Media, public opinion and foreign policy-making In this section, I provide some insights to grasp under which conditions media can be a significant
factor influencing a state's foreign policy-making. I argue that the degree of consensus among elites
toward which policy should be adopted and how an event is framed by media are both important
variables, in accordance with Robinson's policy-media interaction model55. Furthermore, I examine
the role of elite debate and media framing on the construction of international news, their impact on
public knowledge, and ultimately policy-making.
In simple words, The CNN effect stipulates that the media has the capacity to alter the state's
"decision-making process in defense and foreign affairs"56, especially in the case of humanitarian
50
Wilke, "The Geography of Foreign", 219. 51
Shoemaker, "Deviant Acts", 795. 52
Shoemaker, "Deviant Acts", 794. 53
Aalberg "International TV News ", 391. 54
Haoming Wu, "Investigating the Determinants of International News Flow: A Meta-Analysis", International Communication Gazette vol.60 (1998), 507. 55
Piers Robinson, The CNN Effect: The Myth of News, Foreign Policy and Intervention (London & New York: Routledge, 2002), 30-35. 56
Eytan Gilboa, "Global Television News and Foreign Policy: Debating the CNN effect", International Studies Perspectives vol.6 (2005), 328.
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interventions. The CNN effect has been wildly discussed amongst scholars since the rise of the 24h
news broadcasters and the extensive coverage of the Gulf conflict in 199157. However, ten years of
comparative studies did not succeed in reaching any substantial consensus amongst scholars about
whether or not the news media does have an impact in terms of forcing foreign-policy making during
humanitarian crisis58. Even its definition remains unclear59, which explains why I have defined this
concept in such broad terms. In this context, Gilboa suggests that the CNN effect "have been highly
exaggerated"60, and that "no sufficient evidence has yet been presented to validate the CNN effect
hypothesis"61. In fact, a large amount of comparatives studies, addressing the CNN effect62 in the
case of (amongst others) the Kurdish, the Somalia and the Bosnia crisis in the 1990s, contradict each
other without resolving the controversy63.
The manufacturing content tends to emphasis "the ability of government to influence the output of
journalists and the tendency of journalists to both self-censor and perceive global events through the
cultural and political prisms of their respective political and social elites"64. In his study about the
American intervention in Somalia, Mermin suggests for instance that, if television is thought to have
the power to move governments, "governments also have the power to move television"65.
Regarding the on-going debate, the policy-media interaction model, developed by Robinson66 (who is
a preeminent scholar well-known for his research about the CNN effect, but who has also pointed
57
Gilboa, "Global Television", 325. 58
Gilboa, "Global Television", 335. 59
Gilboa, "Global Television", 333-334. 60
Gilboa, "Global Television", 326. 61
Ibid. 62
See, e.g., Royce Ammon, Global Television and the Shaping of World Politics: CNN, Telediplomacy, and Foreign Policy (Jefferson, N.C.: McFarlan, 2001); Steven Livingston, "Media Coverage of the War: An Empirical Assessment", in Kosovo and the challenge of Humanitarian Intervention: Selective Indignation, Collective Action, and International Citizenship, eds. A. Schnabel and R. Thakur (Tokyo: United Nations University Press, 2000); Jonathan Mermin, "Television News and American Intervention in Somalia: The Myth of a Media-Driven Foreign Policy", Political Science Quarterly vol.112, no.3 (1997). 63
Gilboa, "Global Television", 335. 64
Robinson, The CNN Effect, 12. 65
Mermin, "Television News", 403. 66
Robinson, The CNN Effect, 30-35.
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out that past studies have exaggerated its effects67), seems to be one of the most suitable
approaches to address the role of media on foreign-policy making. Even if it did not reach a clear
consensus among scholars, it is widely used as one of the most relevant conceptualisations of the
CNN effect68. His study emphasises on "the degree of media influence on policy-makers when they
are deliberating over whether to intervene during a humanitarian crisis"69. Simultaneously, he
discredits the CNN effect as "political control"70 (an opinion largely accepted amongst other scholar
studying the CNN effect71). Moreover, his model tends to "reconcile"72 the "contrasting claims"73
between the CNN effect and the manufacturing consent in offering instead "a more nuanced, two-
ways understanding of the direction of influence between the news media and the state"74.
The policy-media interaction model "is designed to help identify instances when media coverage
comes to play a significant role in persuading policy-makers to pursue a particular policy"75, based on
two basic variables. First, there is the policy uncertainty, defined as "a function of the degree of
consensus and co-ordination of the sub-systems of the executive with respect to an issue"76. Second,
there is the media framing, which is subdivided in three categories: the distance framing and the
support framing, which both are "implicitly supportive of a government policy opposed to military
intervention and as such either implicitly or explicitly promotes a policy of non-intervention"77.
Indeed, while the former creates an "emotional distance between the audience and the people
suffering in a conflict"78, the latter focuses on the adequacy of the policy deferred to the conflict79.
The third type of media coverage is the emotional framing, which emphasizes on
67
Ibid. 68
Gilboa, "Global Television", 334-335. 69
Robinson, The CNN Effect, 16. 70
Robinson, The CNN Effect, 23. 71
Gilboa, "Global Television", 334-336. 72
Robinson, The CNN Effect, 16. 73
Ibid. 74
Ibid. 75
Robinson, The CNN Effect, 37. 76
Robinson, The CNN Effect, 26. 77
Robinson, The CNN Effect, 28. 78
Ibid. 79
Ibid.
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"humanitarianism"80 and human suffering, while simultaneously "tends to avoid underlying political
and social issues"81. This type of media framing is more likely to be strongly critical towards policy-
makers when no government intervention is planned82 and to produce "a "do something" reaction
amongst the global television audiences"83. This is interesting in regard to the previous discussion
about soft and hard news, in the sense that this emphasis on human suffering eluding the complexity
of the conflict tends to bring closer soft news coverage and emotional framing coverage, with the
consequences for public knowledge noted above. Moreover, according to Gaber84, one of the most
effective frames to memorizing news stories is the human interest, which also gives credit to the
hypothesis that empathy-framed news could be assimilated to soft news, and in turn can have a
significant impact on public attitudes towards foreign affairs.
In accordance with manufacturing consent theory, Robinson argues that "when there exists elite
consensus over an issue the news media are unlikely to produce coverage that challenges that
consensus"85; on the opposite "when there exists elite dissensus with respect to an issue, […], news
media coverage reflects this debate and we can expect to observe a variety of critical and supportive
framing in news reports"86. In addition, if empathy-framed media coverage occurs and challenges
government action or inaction, the conditions under which the CNN effect is likely to come out are
met87. I propose, therefore, to analyse these two variables in focusing, firstly, on how media
coverage is influenced by policy certainty or uncertainty, and afterwards, how certain types of media
framing can impact public knowledge and political attitudes.
80
Robinson, The CNN Effect, 29. 81
Ibid. 82
Ibid. 83
Ekaterina Balabanova, Media, Wars and Politics (Chippenham: Ashgate, 2007), 1. 84
Graber, Mass Media, cited in Powlick and Katz, "Defining the American", 36. 85
Robinson, The CNN Effect, 30. 86
Ibid. 87
Robinson, The CNN Effect, 31.
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a. Policy uncertainty What should be highlighted first is that "there is a difference between "forcing" policy makers to
adopt policy and "pressuring" them to do so"88, and that studies conceptualising the CNN effect as a
policy forcing only succeed in demonstrating an evidence of pressure89. The critical factor lying in
many of these studies is leadership. Indeed, one of the evidences often suggested in studies about
the CNN effect is that "if leaders do not have a clear policy on a significant issue, the media may step
in and replace them"90. On the contrary, it is generally assumed that "the media cannot influence
policy-making when policy certainty exists"91. The role of media should, therefore, be always
evaluated regarding the degree of consensus amongst elite and policy certainty.
To illustrate the concept of "elite", according to Holsti in the case of the U.S., elite are constituted of:
"(1) current actors within the executive branch of the U.S. government, (2) members of the U.S.
Congress, (3) leaders and officers of organized interest groups, and (4) commentators and experts
from the media, academia, and research foundations"92. Interestingly, Page, Shapiro and Dempsey
suggest that "the greatest mover of public opinion [is] the commentary and news analysis done by
prominent journalists and "experts""93, due to their high credibility lying in "their actual or portrayed
experience and expertise and nonpartisan status"94. Assessing if media elite are co-ordinated with
policy-makers or, on the opposite, have a critical discourse is, therefore, important to analyse the
role of media on public opinion.
The other aspect of the CNN effect, which reaches a large degree of consensus, is that "global
television news coverage has accelerated the foreign-policy making process"95. Indeed, according to
88
Gilboa, "Global Television", 336. 89
Ibid. 90
Ibid. 91
Robinson, The CNN Effect, 31. 92
Ole Holsti, Public opinion and American Foreign Policy (Ann Harbor: University of Michigan Press, 1996), cited in Powlick and Katz, "Defining the American", 34. 93
Benjamin Page, Robert Shapiro and Glenn Dempsey, "What Moves Public Opinion?", in American Political Science Review vol.81, no.1 (1987), 35-36., cited in Powlick and Katz, "Defining the American", 37. 94
Page et al., "What Moves", 35. 95
Gilboa, "Global Television", 336.
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Gowing, "real-time images […] compress transmission and policy response times"96, which in turn
"puts pressure on choice and priorities in crisis management. [Television news'] images distort and
skew the work of diplomats, military planners and politicians"97. In this sense, the policy uncertainty
is also more likely to come out when the time allowed to policy makers to take a decision shrinks
significantly.
By and large, studies tend to show that elite dissensus and the speed of news increase policy
uncertainty, and, therefore, allow media to be an influential actor in a context of "policy vacuum"98.
However, the relation between elite and news media is more complex and cannot be reduced to the
pressuring impact — increasing the policy uncertainty — of non-stop news on hesitant policy-
makers. According to manufacturing consent theory, the elite have capacities to influence the output
of media.
For instance, Mermin suggests that the American intervention in Somalia in 1992 is not "about the
influence of television on Washington"99 but rather "about the influence of Washington on
television"100. Indeed, regarding the Somalia crisis, he finds that "the evidence indicates that the
major networks focused on the possibility of American intervention only after it had first been
advocated in Washington"101 and that "journalists worked closely with the governmental sources in
deciding when to cover Somalia, how to frame the story, and how much coverage it deserved"102.
This example illustrates simultaneously the role of journalists as elite having the capacity to influence
public opinion and the co-ordination of this elitist group with others, such as governmental policy-
makers. In turn, public opinion is exposed in this context to news susceptible to enhance support
96
Nik Gowing, "Real-time TV Coverage of Armed Conflicts and Diplomatic Crises: Does it Pressure or Distort Foreign Policy Decisions?", The Joan Shorenstein Center on the press, Politics and Public Policy [Working Paper] (1994), 1. 97
Ibid. 98
Philip Seib, The Global Journalist: News and Conscience in a World of Conflict (Lanham, MD: Rowman & Littlefield, 2002), 28. 99
Mermin, "Television News", 389. 100
Ibid. 101
Ibid. 102
Ibid.
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towards a governmental policy previously decided amongst policy-makers. This also highlights
Gilboa's claim that "many studies confuse cause and effect relationship between coverage and
policy"103 and that consequentially "global television cannot force policy makers to do what they
intend to do anyway"104. In this context, news media is more an elitist tool to expose public audience
to a certain form of knowledge accrediting policy consensus in order to enhance public support, than
an actor influencing policy-makers.
b. Media framing According to Spencer, "news coverage invariably depicts conflicts and crises in terms of perpetrators
and victims"105. Indeed, it has been said that television news enhances public knowledge for the
great majority if it transmit news in understandable ways. Therefore, television news "inevitably
overlook the complexities of policy"106. Robinson argues that emotional media framing is a
determinant of the CNN effect107, but he remains unclear why one conflict is framed this way and
another one in another way. Hence, it is important to look at the sources of media framing.
It has been already stated that elite can likewise have an impact in framing news media reports.
According to Powlick and Katz, drawing on Zaller's research108, elite debate towards a particular
policy has two effects which can be observed on media. On the one hand, when elite consensus
exists, news media are likely to report mainly this consensual point of view. This is the mainstream
effect. In turn, public knowledge is strongly affected in the sense that people have only one set of
viewpoints to form their opinions. On the other hand, the polarization effect occurs when elite do
not agree on a policy, which leads to conflicting information in media and ultimately, people are
likely to take sides in choosing "the arguments [which] are more consistent with the contextual
103
Gilboa, "Global Television", 336. 104
Ibid. 105
Graham Spencer, The Media and Peace (Chippenham: Palgrave, 2005), 33. 106
Philip seib, Headline Diplomacy: How News Coverage Affects Foreign Policy (Westport: Praeger, 1997), 139; cited in Graham Spencer, The Media and Peace (Chippenham: Palgrave, 2005), 35. 107
Robinson, The CNN Effect, 25. 108
John Zaller, The Nature and Origins of Mass Opinion (Cambridge: Cambridge University Press, 1992); "The Converse-McGuire Model of Attitude Change and the Gulf War Opinion Rally", Political Communication vol.10, no.4 (1993), cited in Powlick and Katz, "Defining the American", 35.
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frames already in a person's memory"109. Accordingly, if elite opposed to official policy are more
successful in taping "into the public's frames", they can significantly influence public opinion. This is
another example of how media reports knowledge constructed by elite. However, as noted in the
first section, this debate has to be reported in some way allowing the great majority to acknowledge
it; otherwise the public is less likely to know and to take side in the controversy110.
Conclusion To conclude, news media seems to have a significant role in the formation of public knowledge
related of foreign affairs. The environment, the degree of elite consensus and the framing that media
choose to emphasise when they cover an international event are several factors — certainly not the
only ones — which influence public knowledge and attitudes towards government action. What I
have found interesting in particular is that it seems that the transmission of international news by
many broadcasters — and especially the private ones — in stressing soft and emotional coverage, is,
on the one hand the best way to activate public attention and the formation of attitudes, even if the
increase of factual political knowledge is difficult to assess. On the other hand, these simplifications
represent also a powerful tool for elite, in accordance with or without media experts, to emphasis or
elude the complexity of certain international crisis and hence, exposing audiences to news which
implicitly support a pre-existent policy-making.
It seems clear that media can only play a very marginal role if elite consensus and policy certainty
exist. Whether uncertain policy-makers are possibly influenced by public opinion informed by media
or by media transmitting to them a certain perception of public opinion is an interesting question
which should be developed in further studies. Nevertheless, it seems that knowledge production via
media is a stimulating perspective to understand international politics.
109
Powlick and Katz, "Defining the American", 35. 110
Powlick and Katz, "Defining the American", 34.
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