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© 2014 ABI Research • www.abiresearch.com The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor.
page 1
Affordable Smartphones and LTE ............................................... 2
Wearables Are the Next Design Frontier ..................................... 2
The IoE Is Hot ............................................................................ 2
A Watershed MWC ...................................................................... 3
Virtualization .............................................................................. 3
Managed Services ........................................................................ 4
5G ............................................................................................... 4
RAN Virtualization ..................................................................... 5
21st Century DAS ....................................................................... 6
Backhaul and Virtualization ....................................................... 7
Spotlight on Small Cells ............................................................... 7
NFC versus HCE ......................................................................... 9
Ready or Not, Here Comes NFC (at Last) as Wallets Evolve ..... 10
User Experience, Not Technology, Is Now at the Forefront ....... 10
The End of Usernames and Passwords Is Nigh! .......................... 11
Security Is Coming to the Fore .................................................. 11
M2M and IoT ............................................................................ 12
IoT Network Architectures: Living on the Edge Gets Less Edgy 13
Your Next Big IoT Driver: De-arrested Development ................ 13
Mobility Announcements: Samsung ........................................... 14
Oracle Announcing Mobile Security Suite .................................. 15
Intel Announced Device Protection Technology ......................... 15
Android Device Lethargy and Firefox at US$25 ......................... 15
Wearable: Hype Continues to Exceed Reality ............................ 16
Attack of the Big Smartphone Drones ........................................ 17
Modems Are Ready for Enabling 300 Mbps Mobile Broadband
Services ..................................................................................... 18
Chipset Manufacturers Widening their Ambitions for Mobile
Turnkey Designs ........................................................................ 19
64-bit Mobile Processors, Genuine Innovation, or Just “Me Too”
Strategy? ................................................................................... 20
CSR’s Mesh Bluetooth ............................................................... 20
Wilocity’s WiGig Chip for Mobile Devices .................................. 20
5G Announcements Are Still Vague ........................................... 21
MWC 2014: Automotive and Location ....................................... 21
Contributors .............................................................................. 23
© 2014 ABI Research • www.abiresearch.com The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor.
page 2
Mobile World Congress (MWC) retains its position as the preeminent mobile show on the calendar, but it is plain to see
that things are changing in the market and this is reflected in the focus of discussion at the show. Some major themes at
the show included:
The drive to affordable smartphones and affordable LTE
Wearables as the next design frontier
The Internet of Everything (IoE) is the hottest new opportunity
Mobile big data services for non-mobile brands is the new big opportunity
Affordable Smartphones and LTE
Stuart Carlaw, Chief Research Officer
Despite the drum banging and furor regarding the launches of the Galaxy S5 and the Sony Experia Z2, the real
takeaways from the show were that there was little wow factor regarding the “big” phone announcements. In reality,
the most important announcements were Mozilla’s US$25 smartphone, Nokia’s foray into Android to satisfy the entry-
level user, and new cost-optimized platforms for high-capability smartphones that support LTE from Mediatek and
Qualcomm.
So, what do all of these mean? Fundamentally, this shows that the smartphone is now commoditized and we are in a
race to the bottom. Margins will be squeezed, OEMs will suffer, and we will see business model changes. Look out for
more home grown silicon as OEMs try to consolidate parts of the ecosystem and more white label products, as carriers
look to do the same. Despite the fanfare, it is official that the halcyon days of massive revenue supported by good
margins in a growing smartphone market are over.
Wearables Are the Next Design Frontier Stuart Carlaw, Chief Research Officer
In direct contrast to the experiences of the device market, the wearables market is exploding in both the size of the
opportunity and also the diversity of the wares on show. An indication of this diversity was seen in the Huawei
TalkBand, a novel product that combines the attributes of a Bluetooth headset with a smartwatch.
Along with product announcements, there were also a number of companies championing platforms that will enable
ODMs and OEMs to get to market quicker. Cutting through all the hype, it is clear that there is still much confusion in
this market. Vendors really do not have a handle on what consumers want and are “over-featuring.” Use cases are still
very loose and price points are all over the shop.
Probably the most significant missing piece, to date, is the lack of presence in this market of big brands in the
apparel, fashion, sports, content, and retail markets. These brands will be the key to driving smart functionality into
wearables, not the dark suits from the mobile market.
The IoE Is Hot Stuart Carlaw, Chief Research Officer
Nearly every exhibitor at the show had some sort of IoE connotation to their message. In fact, you would have been
hard pressed to find an exhibitor at the show that did not have IoT or IoE written somewhere on their modernistic
displays. In reality, not a lot of what was on display was groundbreaking. It was either shown before at events like CES
or even a year before at MWC. When talking to people at the show, it is clear that there are many faux pas being
repeated over and over again with regards to the IoE. Most notably:
© 2014 ABI Research • www.abiresearch.com The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor.
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IoE Is Consumer-centric: It is not only about your home, car, and smartphone! There will be billions of connections
that do not touch a consumer product in the future and these will be the key to enabling the connection of critical
processes and managing the connected world of the future.
IoE Revenues Will Be about Connectivity: This is fundamentally flawed; connectivity and connectivity management
will only take a maximum of 30% of the revenues on offer from the IoE. The real money is further up the stack in
service management, applications, big data, etc.
There Is One IoE: IoE is a common marketing concept that describes multiple sub-systems in markets like the
connected car, smart home, etc. The opportunity of the future is to tie these vertical siloes together and break the
boundaries for data.
A Watershed MWC Stuart Carlaw, Chief Research Officer
Whatever way you look at MWC 2014, it was a watershed. We have seen the show pivot from a smartphone-centric
show to new frontiers. You only needed to see the trending topics on Twitter. Wearables, the IoE, and the connected car
occupied the top three spots, not smartphones. The sheer volume of auto vendors in attendance is also a massive sign
that times are changing. The final message to take from this all is directed at those that have bet the house on
smartphones (mobile carriers and OEMs).
The market is changing and with change comes disruption and the opportunity for new entrants. Your place at the top
of the tree is being challenged/undermined/obfuscated NOW and if you do not move positively, quickly, and
aggressively in the right direction, you will be the Polaroid of the future, the very near future.
Virtualization Joe Hoffman, Practice Director
Always a busy and hectic week, MWC is the place to catch what is happening in this industry. But with over 1,700
firms participating, there is no way for anyone to take it all in. Here are my three take-away items from the trade
show.
Every vendor has a pitch on virtualization; some parts of the core network, such as IMS, are currently ramping up to
production deployments. Infrastructure vendors will have Network Functions Virtualization (NFV) commercially
available next year. The leading telecom vendors have come around to accept that EPC and other virtualized
elements will deploy on commercial IT equipment. While the common deployment will be for vendors to act as
system integrators for the entire virtualized solution, including the commercial IT equipment, the largest operators
may require deployments of vEPC and Gi-LAN into their virtualized data centers.
The original NFV white paper envisioned many benefits from virtualization, but the one seized by operators’ CFOs
everywhere was a huge CAPEX savings from low-cost, even white-box commercial IT servers. The industry has
mostly dismissed that idea, mainly because the recognized value in the infrastructure equipment is in the software,
systems integration, and support. That leaves the real drivers of virtualization, namely OPEX savings and WebScale
business transformation. By WebScale transformation, ABI Research means the transformation from telecoms bound
by network ossification into the nimble firms that rapidly innovate, embrace outside innovation, and can keep pace
with Moore’s Law.
Virtualization poses a major risk to the current order of things in the core network. The transformation of the core
network from proprietary and purpose-built hardware to commercial IT levels the playing field. New entrants,
such as Connectem (running on IBM PureFlex) and Affirmed Networks, can develop into focused niche providers
or even full service providers for selected target markets.
© 2014 ABI Research • www.abiresearch.com The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor.
page 4
Existing, but smaller firms will take this opportunity to reach into adjacent markets, or widen their scope in the core
network, such as NEC and F5. Many of the top tier infrastructure vendors are already deployed on commercial IT
equipment and, as they work through trials this year, ABI Research expects to see contract announcements in 4Q 2014
and commercial deployments in 2015. Just to be clear, expect to see live commercial traffic on virtualized core networks
in 2015 from Alcatel-Lucent (ALU), Cisco, Ericsson, Huawei, and NSN.
Operators are getting serious, as AT&T continues to light the fires under their infrastructure vendors. The big shocker at
the show was the announcement of Affirmed Networks as a Domain 2.0 Partner for the EPC, which sends a strong
message to the AT&T infrastructure providers, as well as to the industry. Virtualization also strengthens the operator’s
hand, because virtualization makes it relatively risk-free to experiment with new processes and vendor partners. Since it
is all in software, an operator can put up a credible threat to rip out existing software vendors and replace them with
someone more responsive. It makes it easier to try services and vendors with the financial exposure limited to contract
terms and conditions.
Additional insight is provided in ABI Research’s Software Defined Networking & NFV Research Service.
Managed Services Joe Hoffman, Practice Director
Telecom Managed Services (MS) is a major revenue source for telecom vendors that operate in this highly
competitive market. The common theme among MS providers is to move upscale and bring greater value to
operators than just outsourced OPEX reduction. By moving upscale into Customer Experience Management
(CEM), MS providers increasingly operate closer to the strategic heart of the telecom operator and success now
hangs on developing a long-term trust relationship. Vendors have taken steps to rationalize their offerings,
improve execution, and are returning to the markets seeking an increased share. One vendor, Huawei, even
incorporates trust-building as a pillar of its services strategy.
Other areas of the operator’s business is up for grabs, as we see MS providers climb the pyramid and offer services into
new areas, such as Ericsson with Spectrum Management as a Service and NSN with OTT Management as a Service, just
to name a few. Much like virtualization, it seems that anything that can be a managed service, will be a managed
service.
More insights and analysis into the rapidly changing nature of managed services can be found in ABI Research’s Telco
Big Data, CEM, and Managed Services Research Service.
5G Joe Hoffman, Practice Director
It seems like 4G is hardly out the door and now the ecosystem is buzzing with activity and jostling for thought
leadership position. At MWC, the EU Commission responsible for digital initiatives launched the 5G Public-Private-
Partnership (5GPPP) and backs it with €700 million in funding provided through the Horizon R&D subsidy program.
Attention to 5G at MWC was largely from the mobile infrastructure vendors. Huawei and Ericsson kept their visions
shielded from public view, while NSN placed its vision of 5G for all to see, much to the delight of a picture-snapping
swarm of amateur photojournalists.
Groupthink, or at least a herd mentality, was in effect, as everyone echoes the mantra that we cannot really know how
5G will manifest. But everyone is pretty sure that it will include most of these attributes:
It will be here by 2020
It will include lots of spectrum
© 2014 ABI Research • www.abiresearch.com The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor.
page 5
At multiple 10s of GHz
Multi-Gbps performance
Everywhere, all the time, wireless or wireline
Low-power 10-year lifetime devices
Hopefully, a lot of fundamental research will come from the €700 million that transfers into deployable technology.
Most promising are antenna research needed to make GHz bandwidths at 100+ GHz frequencies practical, and the RF
electronics that are low-cost and low-power. Speaking of low-power, 5G seems supremely suitable for the IoE, the all-
encompassing sensor network of 50 billion devices. Batteries with 10-year lifetimes with low-power and low-cost
electronics are additional research areas that show promise.
Ericsson seems to have taken a very market-focused “start-with-the-end-in-mind” approach for representative use
cases and industries, and then walks it back to the talking points above. Notable works from its research labs are t he
connected cities of the future and, given Ericsson’s focus on 50 billion IoE devices, its research seeks to develop the
role of CapNets in the larger Networked Society.
NSN had a slightly more academic, bottom-up approach to 5G and, like other vendors, ended up at largely the same
talking points above. However, it shows considerable insight by pointing out diminishing returns versus increasing
complexity. I am sure they will not press this point so far as to throw a splash of cold water on the EU 5GPPP, but it
shows good business acumen with 5G.
Huawei’s 5G view is well developed on the RF and hardware aspects of 5G, and was thoughtful to consider the
everywhere, everything, all-the-time aspects. Huawei views 5G as evolving from today’s cloud and Internet
expectations, and positions its SoftComm as a fore runner for 5G. I think it is probably right, in that tomorrow will look
like yesterday, only more advanced.
ALU is bent on transforming itself into the supplier of choice for operators seeking WebScale transformation. The ALU
view is that speed is important, but not paramount in the world of 5G. In that aspect, the all -pervasive wireless
network, which is like SkyNet, so to speak, is the major innovation of 5G.
Where do we go with 5G? No one can know how it will manifest, but we have a good idea of building blocks. In 10 years,
it will be interesting to look back and say, “Wow! Things have come a long way.”
RAN Virtualization Nick Marshall, Principal Analyst
There is a strong move toward virtualization by major networking OEMs, including ALU, Ericsson, and NSN. ALU is
proposing to virtualize the RAN, calling it V-RAN. What ALU means by this is that in the V-RAN, the control plane
goes to the cloud and the RF and analog interfaces to the physical world remain in the radio head. ALU has engaged
with Intel to get this done and will employ IA throughout. In the V-RAN then, only L1 remains and L2/L3 virtualize to
the cloud. In the radio head of the future, only coordination, local caching, and physical interfaces remain.
Intel, of course, has been working for several years with SKT and China Mobile to figure out how to virtualize network
functions using standard off-the-shelf Xeon and Atom chips, enabling them to benefit ALU from their experience.
Important to Intel’s portfolio is its acquisition of Mindspeed’s wireless assets in December, which ABI Research
featured in an ABI Insight at the time. Intel says that its platforms already handle application processing, control
processing, and packet processing. With the Mindspeed acquisition, it can now also offer the “Fourth Workload” of
signal processing. According to the company, its goal is to consolidate all four workloads on IA. It claims to have made
progress on this in its collaboration agreements with SKT and China Mobile on C-RAN architectures.
© 2014 ABI Research • www.abiresearch.com The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor.
page 6
C-RAN stands for both centralized RAN and cloud RAN, and is based around the idea of enabling lower cost,
centralized control of radio resources in a baseband hotel or pool, much like a data center. If Intel can merge al l four
workloads on its platforms, then it will be well-positioned to acquire a major portion of the C-RAN silicon market.
21st Century DAS Nick Marshall, Principal Analyst
DAS is emerging as strong competition to small cells in venues and enterprises with modernization of architectures being
brought up to date from Axell, Kathrein, Commscope, TE Connectivity, and others.
ABI Research highlighted Axell’s introduction of its Intelligent Digital DAS (idDAS) in a recent ABI Insight. The
system features the ability to dynamically move network capacity through a DAS system to where it is needed most,
under software control, unlike traditional DAS systems, which are built to satisfy peak demand. According to Axell, this
will allow mobile operators to “right-size” capacity for the deployment and provide major savings in CAPEX and
OPEX for the mobile operator or network owner.
In a similar fashion, Kathrein announced its K-BOW solution, which aggregates traffic with a centralized RAN
platform and sends multiple combinations of signals to individual remotes. Using a network monitoring system,
capacity in any area of the building can be tailored to meet demand with savings in both CAPEX and OPEX.
The top DAS vendor from ABI Research’s recent competitive assessment, Commscope, introduced its ION-E unified
wireless infrastructure. The ION-E combines licensed wireless and power with gigabit Ethernet for Wi-Fi in one
network, which is spectrum-agnostic and can scale to any building size, and uses standard IT cabling.
Not to be outdone, TE Connectivity, ABI Research’s #2 leading DAS vendor announced a partnership with ALU, which
features a CPRI common digital interface between TE Connectivity’s FlexWave and ALU’s lightRadio™ Baseband Unit
(BBU) and TE’s Digital DAS. The solution removes the need for RRF processing and attenuation in the DAS system and
© 2014 ABI Research • www.abiresearch.com The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor.
page 7
lowers equipment costs by more than 50% and the cost of materials by 40% according to both companies. Additional cost
savings potential is possible from using less power and cooling, taking up less space and using less fiber.
ABI Research believes that the HetNet of the future will combine small cells, DAS, and Wi-Fi in a single coordinated
network with the choice of the system dependent on the individual deployment scenario. DAS systems are probably
most affordable in very large installations and small cells are best for small and medium size businesses. In between the
two extremes, ABI Research believes we will see hybrid approaches combining the best of both small cells and DAS.
Backhaul and Virtualization Nick Marshall, Principal Analyst
The small cell wireless backhaul vendor ecosystem is large and dynamic with many vendors competing for market share
in this nascent market. These vendors include the large multinational infrastructure vendors, with their own backhaul
equipment portfolios, which form part of an end-to-end mobile infrastructure portfolio. ABI Research will not attempt
to cover all of the MWC announcements here, except to point out a few that caught our attention.
First, we note that SDN and NFV or Virtualization has arrived in backhaul. Ceragon was demonstrating its SDN-ready
IP-20 platform, which can move backhaul capacity to where the demand is, thus, saving CAPEX. Ceragon’s IP-20 is a
service-centric, software-defined wireless platform containing a rich product line for backhaul and fronthaul applications.
The IP-20 platform provides ultra-high capacities, supports any radio transmission technology mix, any network topology,
and any configuration, according to the company.
Also implementing SDN in the backhaul, Airspan introduced a small cell backhaul architecture that aggregates multiple
backhaul technologies in a single network. The company’s iBridge small cell backhaul combines licensed and unlicensed
spectrum using LTE Relay or PMP NLOS technology in licensed bands and 802.11ac operating in the 5 GHz band. This
architecture is capable of combining available backhaul routes and schedules LTE small cell traffic over individual
routes according to QoS and bandwidth requirements.
The semiconductor suppliers also stood out, as they start to reuse their small cell SoCs for backhaul. Texas Instruments
(TI) now offers a KeyStone platform supporting NLOS, TV White Space, LTE Relay backhaul, and is also capable of
supporting emerging shared spectrum bands. In fact, the company announced that the Airspan backhaul uses
KeyStone.
Qualcomm is also present as an SoC supplier in small cell backhaul, with several vendors using its solutions for NLOS
backhaul, thanks to its acquisition of Design Art and the DAN3200 product.
Finally, InterDigital stood out for its work in 60 GHz and phased array antennas, announcing an agreement with
Belgian R&D center Imec to develop cost-effective phased array technology for small cell backhaul and 5G wireless
communications. This work will go a long way to cost reducing 60 GHz small cell backhaul radios and will lead to
reduced TCO for the MNO, thanks to the rapid beam steering features of the technology.
Spotlight on Small Cells Nick Marshall, Principal Analyst
There were many small cell-related announcements and ABI Research picks out the highlights here. First, the Small Cell
Forum continued its excellent series of releases with Series Three: Urban Foundations, which tackles urban small cell
deployments. Following December’s Enterprise Release, this release discusses market drivers, business cases,
architectures, SON, cellular/Wi-Fi integration, and backhaul; along with deployment advice in 18 separate documents.
In the equipment vendor ecosystem, NSN is extending its Flexi Zone small cell portfolio to include TD-LTE, adding
more bands and incorporating Wi-Fi. The company also added a new indoor Flexi Zone picocell, claiming it is the
© 2014 ABI Research • www.abiresearch.com The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor.
page 8
industry’s smallest and only indoor small cell with the same capacity and software as the macro base station. The new
picocell will provide indoor coverage and easier connection options with higher capacity than offered by a DAS,
according to NSN.
The company also adds a refreshed Flexi Zone controller, which supports the integration of NSN’s Liquid Applications to
deliver services directly from the small cell base station. The Flexi Zone controller can be deployed on the company’s Flexi
Multiradio 10 Base Stations.
Ericsson had previously announced its Radio Dot system, which was described in an ABI Insight in September last
year. At MWC, the Radio Dot seemed to be picking up real momentum. In addition to previously announced trials with
AT&T and Verizon in the United States, Ericsson announced trials with Vodafone (United Kingdom), Telstra
(Australia), MTN (Africa), Softbank (Japan), and Swisscom (Switzerland). Like NSN, Ericsson is touting “macro-
parity” for Radio Dot and the Dot will offer all the features found in the macro base station: RBS6000, including carrier
aggregation and simultaneous WCDMA, LTE, and Wi-Fi.
Just like Ericsson, ALU, which is ABI Research’s choice for top small cell vendor from our most recent competitive
assessment, announced the deployment of its small cells in the Verizon Network in both indoor and outdoor locations.
The company also announced that TIM Brazil will deploy its 3G femtocells in its network to help improve coverage
and capacity for TIM subscribers. TIM will use ALU’s Enterprise Cell 9362, Homecell 9361, and Metrocell Outdoor
9364 over the course of a 3-year deployment.
NEC announced an upgraded version of its E-RAN solution for enterprise deployments. The solution features
multimode small cells, an upgraded small cell gateway. Previously only available in 3G and Wi-Fi versions, the new E-
RAN features LTE, 3G, and Wi-Fi connectivity. The company claims that the solution will reduce mobile operator
churn in the enterprise segment, but also provide a new revenue streams from services like IP-PBX integration, BYOD
management, and in-building location services.
© 2014 ABI Research • www.abiresearch.com The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor.
page 9
Hinting at what might be to come, ip.access unveiled a new class of small cell designed around the idea of “presence.”
The Presence Cell will capture data and features, such as phone location authentication, to enable a range of new
solutions, including retail analytics, mobile finance and mobile promotions. The new Presence Cells are compatible
today with 3G and variants of Presence Cells are under development to operate within LTE networks. Qualcomm’s
FSM99xx was announced as the SoC supplier for these small cells.
In the semiconductor supplier ecosystem, several announcements caught our attention. First, and long suspected but
never disclosed, was that NSN uses TI’s KeyStone™ SoC in its Flexi Zone small cells. TI also announced that PureWave
and Quantenna had designed in the TI KeyStone SoC. Interestingly, Airspan uses the same Keystone SoC in its
AirSynergy small cell with integrated backhaul and supporting LTE Relay, NLOS connectivity, and, in fact, TI now
offers the KeyStone platform for NLOS, TV white space, LTE relay backhaul, and emerging shared spectrum band
backhaul.
Broadcom, meanwhile, had several small cell SoC design-ins to announce. The first was with Datang Mobile, which
uses the Broadcom BCM617xx for a dual-mode TD-SCDMA/TD-LTE enterprise and residential small cell for
deployment in China. Broadcom also announced that Quanta Computer will use the BCM617xx in a dual mode LTE
small cell for enterprise and residential applications.
Qualcomm, after taking a small stake in ALU and announcing collaboration with it using the FSM99xx, revealed that
that arrangement was not exclusive. The company announced that it will provide Cisco with SoCs for multimode
enterprise small cells.
Freescale Semiconductor introduced its next-generation QorIQ Qonverge small cell SoC; the B3421, which will support
simultaneous LTE and Wi-Fi and will support both FD- and TD-LTE, as well as LTE-A up to release 11. The new
B3421 base station SoC integrates digital front-end (DFE) technology, which improves power amplifier (PA) efficiency
and significantly reduces base station power and costs, according to Freescale.
Cavium announced its UniFRAN, which is an end-to-end software solution that unifies 3G/4G small cells with macro base
stations and C-RAN. The software will run on the company’s OCTEON and OCTEON Fusion processors and permits the
same applications to run across the full range of cells, from small to macro and C-RAN.
This is just a selection of small cell-related news that ABI Research believes demonstrates real momentum. Most of the
vendors we spoke with indicated that the true ramp up for small cells will start in 4Q 2014, with the ramp up building
throughout 2015 as they respond to many RFQs/RFIs issued by the MNOs in North America, Europe, Asia, and Latin
America.
NFC versus HCE John Devlin, Practice Director
Security and ID also had several announcements this year. The obvious place to start, given the rash of
announcements preceding the show, is with Host Card Emulation (HCE). Many meetings and questions related to
thoughts on HCE pondered whether MasterCard and Visa were serious about it, was it as secure as full blown NFC,
what impact this might have on NFC and secure elements, was this validation of the cloud, etc., etc. It certainly was
an interesting topic that adds to the whole NFC picture.
ABI Research’s latest report on NFC and TSMs includes commentary regarding expecting to see more platform
vendors adding HCE to their NFC portfolios in order to address all types of implementation. HCE adds something
different and opens up NFC devices and services to a wider audience that may not be able to, or wish to, become
involved in renting space on a secure element (SE), setting up a TSM, etc. For those that do, a full blown NFC
implementation incorporating a physical SE is still a viable option and offers the additional capability of battery -
© 2014 ABI Research • www.abiresearch.com The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor.
page 10
off mode and one or two other features that can minimize some of the back-end complexity required to make HCE
as secure as SE-based NFC.
Ready or Not, Here Comes NFC (at Last) as Wallets Evolve John Devlin, Practice Director
Further points of interest for NFC included the stronger efforts from MNOs as they (finally) seem to be ready to push
forward with their wallets and NFC services. Still primarily focused around payments, a notable number of MNOs had
their wallets ready for launch and were demonstrating their capabilities, both standalone and in partnerships and joint
ventures. However, it is the latter two models that will have the most traction. Not only does such an approach expand
the potential customer base, it also benefits from joint marketing and increased appeal to B2B customers to whom a
simplified model (e.g., fewer contracts, less negotiation, broader reach, single partner) is attractive. The remaining point
that must be addressed to ensure user uptake is for these new models to recruit partners, especially retail and transport.
There is no point in having all of the technology in place without any key selling points for consumers; something has to
get them to try it out and ensure buy-in and repeat use.
The impact of HCE could be that those entities (primarily banks, but possibly also governments in the future) that
do not want to place all of their eggs in one basket (on a single SE and with a single partner) is that they do have
the option of going straight to market. It will be up to the MNOs to prove the value that they can bring. If they
can use their wallets and messaging capabilities to really add value and increase consumer traffic to their business
customers, then this impact could be minimalized.
Of the more established mobile wallet vendors, C-Sam was purchased by MasterCard. This extends MasterCard’s reach
into the digital space and complements its Masterpass wallet, allowing it to offer a ready-to-go option to its customers if
they should so wish. It appeared to me that MasterCard is reacting to the greater threat of the OTT players and is
becoming more active in a central role within the digital payments ecosystem, investing to back up its words and
demonstrating its belief in the direction it is advocating.
Speaking of C-Sam, when I met with it and several other long-term advocates, it was apparent to me that they are
placing more emphasis on non-payment wallets. They are not abandoning payments by any means, but, in effect, they
have recognized that their wallets are very well-positioned for adoption by retailers and other brands as a means of
extending or complementing their mobile apps. Perhaps spurred on by the ramping up and greater penetration of NFC
devices and/or in tandem with HCE, retailers and service providers are looking at brand-specific apps (or wallets) that
encompass their preferred online and in-store user experience, incorporating loyalty, coupons, messaging and CRM, and
related features. Payments may be part of this at a later stage but it is not at the forefront of these launches.
User Experience, Not Technology, Is Now at the Forefront John Devlin, Practice Director
User experience also appears to be maturing. NFC is a clear example; many (specifically MNOs) focused on the
business model and what they wanted to do, rather than building a compelling platform that would attract partners
and end-users and, subsequently, revenues. As a result, the market became bogged down and there was a lack of
understanding and belief on all sides. Then came BLE and its proponents, which looked (and still do look) to know
NFC at every chance. Uncertainty came to the fore as people became concerned that they may back the wrong horse.
As a result, further hesitation and delays ensued.
However, I wrote last year about how, to me, it is not a question of either/or. I stated that different technologies have
different capabilities and different properties, and can be employed to offer different services to target different user
groups. It depends on service provider and consumer preferences; what they want to do, how they want to do it, what
devices they have, what cultural preferences they have, etc. One size does not fit all.
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I was particularly pleased to meet with companies like Proxama and Mahindra Comviva, which were
demonstrating retail platforms incorporating BLE, LBS, and geo-fencing, NFC, and QRcodes. These can all be
included in the platform or retailers can pick and choose one or a combination, as they build out their mobile
capabilities. End users do not really care what technology is behind this, whether the app resides on a SE or in the
cloud. What they do care about is the user experience; that it works, is simple, is beneficial, and safe to use.
One company stood out somewhat in this regard. PayPal is one of the strongest BLE advocates, but what stood out was
how dismissive it is of NFC and other technologies. BLE cannot do everything and not everyone will want to use it all the
time. For example, retail customers may not want to be tracked and have messages/coupons pushed to them all of the
time. Instead, they might prefer to remain more in control, deciding if they wish to check-in or download some coupons.
Similarly, retailers may not wish to completely revamp their in-store processes and customer flow, security, check-outs,
etc. Some will, but many (and probably the majority) will not. PayPal’s stance in this regard seemed very blinkered .
Understanding that it wishes to disrupt the hold of existing payment networks and card issuers, however, if it wishes to
become a mainstream POS payment platform, it will have to adapt and evolve to appeal to all retailers and end users.
The End of Usernames and Passwords Is Nigh! John Devlin, Practice Director
Another trend discussed this year is that usernames and passwords are approaching an end. Is there anyone that does
not feel good about this possibility? While I may be critical of PayPal’s approach with regard to its technology focus, I
have to commend it for its partnership with Samsung with its new flagship smartphone, the Galaxy S5. PayPal has
worked with Samsung to enable consumers to make an online payment via the biometric fingerprint scanner. No more
logging in and no more fiddly entry or credit card numbers, expiration dates, and CVV numbers; at least not if you own
one of these new phones when launched in April, and I expect more OEMs to follow suit.
Going back to user experience, simplifying the checkout process when online via a mobile device, particularly with a
limited screen size and keyboard, has to be a good thing. It is quicker, less error prone, and probably more secure as the
need for repeated data entry is removed.
The GSMA also made an announcement along these lines. MobileConnect, with the support of the SIM card vendors,
allows users to create a four-digit PIN that is verified securely on the SIM. With MobileConnect, the PIN can be used to
authenticate the user and device to log into or access any online service. It can be offered by MNOs themselves and
incorporated by any service provider for social networking, messaging, multimedia streaming, banking, etc. It is a free and
fairly simple development that can remove the need to remember multiple passwords, log-ins, and usernames. All it needs
now is to recruit more partners and promote the message correctly to end users. In an age where price/cost rules decision
making, capabilities like this are what consumers want and will appreciate from their service providers.
Security Is Coming to the Fore John Devlin, Practice Director
There were a number of companies focusing on security at MWC. Several have been there before in various guises and
consist of software only or additional hardware. Some focus on content distribution and management, while others focus
on communication. What they demonstrate between them is that security is coming to the fore. In this respect, I refer
to my earlier comment that end users do not care how it works, just that it works and is secure! As we inevitably move
to a mobile-dominated world, with more connectivity and more apps/smartphones, the threat of a breach harming
consumer confidence and the risk to end-user personal and financial data grows almost exponentially. As a result,
vendors are working hard to address this issue in advance of any such breach, to ensure that the potential vulnerabilities
are closed before they can be exploited.
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The different approaches employed raise some questions. At the moment, not many are truly ubiquitous. MobileConnect
is one such move, benefitting the user experience, as well as improving security at the same time. Others, based on after -
market sales with dedicated hardware appear to be slightly niche. Not every device can incorporate a microSD and,
often, such add-on products target only a section of the market, be it end-user demographic (e.g., enterprise users) or
specific applications (e.g., data encryption).
Meanwhile, others, such as the new Blackphone from Silent Circle and Geeksphone (a skinned Android device with
software-focused security down to the kernel) offer dedicated, secure smartphones. However, it is not a cheap or mass
market device and is, therefore, also a niche (albeit attractive) solution. What I particularly liked about the Blackphone
was the level of control that it gave users, allowing control and manipulation of individual applications and the data
that they could access (and transmit).
Two approaches that I did like and see as more ubiquitous were from new companies (with very established parents).
ElevenPaths, owned by Telefonica, has several solutions (Faast, Metashield, and Latch) that improve security on
handsets, PCs, and networks for both enterprise users and consumers. Between them, they enable quicker detection,
improved reaction, and greater control and privacy.
Similarly, Trustonic (with ARM, Gemalto, and G&D as parents) is proceeding at strength, licensing its TEE
technology and OS to a quickly growing number of partners. What I particularly like about this is that it can run
on almost any device with a processor based on an ARM core, which includes most smartphones. It adds an extra
level of security to a device, creating a secure area on the application processor where approved/licensee s
applications can reside and it can work as a standalone solution or in tandem with others, such as an SE.
So, security is coming, and while most consumers may not know about it, it is coming. And that is a good thing because,
usually, the only time consumers know and worry about security is when it does not work!
M2M and IoT Dan Shey, Practice Director
MWC 2014 was the first year that M2M and IoT was a central theme, regardless of the industry or product segment. It
also highlighted the contrasts in industry approaches to IoT and the M2M market.
SAP probably represents the company with the most realistic view on IoT, mobile, and the value of these technologies
to enterprise. First, it believes that the IoT is about making business processes better, reducing costs, and solving real
world issues, as highlighted by its crane collision sensor solution (the density of cranes in Dubai is high, and based on
land area). It is also realistic with its go-to-market strategy, which is to focus much of its efforts on its existing customer
base. Deutsche Telecom is another player pushing very practical solutions, such as Smart Port Logistics currently used
by the Hamburg Port Authority, and street lighting management solutions.
Libelium represented the aspirational aspects of the IoT at MWC. In fact, Libelium CEO, Alicia Asín Pérez, stated
that the businesses today need less education on the IoT and more inspiration. The intent being that the tools and
services are available to create any application and businesses just need to start dreaming of the possibilities. Cisco’s
“fog computing” is another example of a vision for the IoT. In this case, fog computing is a n etwork-centric concept,
but based on pushing intelligence at the network edge and closer to the IoT application.
Finally, traditional enterprise mobility companies were ramping up their IoT message as well. Tablets used in digital
signage and POS are considered the nexus for merging the enterprise mobility ecosystem with the M2M/IoT ecosystem.
However, AirWatch is already managing less traditional devices, including printers, wearables, and device sleds. Intel’s
Device Protection Technology and similar efforts by chipset suppliers and OS vendors will only broaden the IoT
opportunity for the enterprise mobility market. Expect to see device OEMs and OS vendors start their foray into the
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IoT, as well in the coming years with digital white goods as a target signaling the crossover of the enterprise and
consumer IoT markets.
IoT Network Architectures: Living on the Edge Gets Less Edgy Aapo Markkanen, Senior Analyst
One potentially very transformative trend that came up in several conversations during this year’s MWC is the
evolution of network architectures in the age of the IoT. There is now a strong notion that the increasingly diverse
landscape of connected devices will lead to equally diverse architectures. While the cloud is still attracting most of the
press release headlines, the industry’s pioneers are finding that there are many use cases that cannot be enabled
effectively by relying on a few geographically dispersed data centers. The picture that is starting to emerge is rather
nuanced indeed.
Cisco’s paradigm of “Fog Computing” is, thus far, the most prominent initiative to build local clouds that can run
advanced data analytics at the network edge. To deliver on this paradigm, the company has come up with IOx, a new
OS that has been purpose-built for handling sensor data close to its source. The form of analytics that this approach
results in could perhaps be best described as “edge analytics.” Contextual awareness is one major use case that lends
itself well to edge analytics. Contextually aware vehicles, for instance, rely on large volumes of geographically
proximate data being processed shortly after their capture, so there is a strong case for employing distributed
architectures.
During MWC, Cisco and SAP were demoing their collaborative take on smart cranes, powered by anti-collision software
from SK Solutions, and it seemed clear that, in such deployments, an intelligent network edge will often be a critical
enabler. Intelligent transport systems and other smart city verticals, along with smart buildings, are examples of further
areas where distributing the intelligence to the edge will make particular sense. At the same time, expect edge analytics
to have a synergetic crossover with mesh networking, as a way to allow resilient and low-latency data capture in various
hard-to-cover environments.
In the meantime, applications that are not latency-sensitive and may even benefit from the centralization of business
processes are likelier to be served better by more pronouncedly cloud-centric architectures. Predictive maintenance,
usage-based pricing, and product-service lifecycle management are examples of IoT use cases that are likely to rely on
the cloud more than most. In such cases, the captured data sets do not really need to be dealt with on the spot, beyond
possible data filtering, and the deploying enterprises tend to have centralized analytic teams to act on the generated
insights.
Your Next Big IoT Driver: De-arrested Development Aapo Markkanen, Senior Analyst
You may not be hearing it here first, but it is obvious that developers are about to become the hottest stakeholders in
the IoT space; yes, those mythical, ever-elusive developers who, in the technology industry (or, better, “space”),
always seem to be everywhere without being anywhere particular. The software developers were the ones who created
most of the value in the smartphone industry, and everyone that has skin in the IoT game is hoping that they will
also display similar value-creating tendencies in this world where software meets hardware.
It is worth noting that, in this context, the term “developer” refers to individuals or groups of individuals that engage in
varyingly experimental and speculative design work that may or may not lead to a commercial product. It is important
to understand that, while some developers are professionals in an established organization, with a reasonably clear idea
of what their end goal is, for many other developers, the activity is of a much more casual nature. Developers can differ
greatly by their level of commitment, resources, and motives, so it is crucial that the companies that wish to engage
with them aim to keep the barriers to entry as low as possible. Many developers drift in and out of the “developer
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community” as their circumstances change, so platforms, kits, engines, or however one wants to call these enablement
tools, have to be flexible enough to support such creative nomadism.
When the IoT still equaled M2M, the developers were as good as absent from the industry’s visions of value creation.
Barriers to entry were high, so developing an M2M “service” required a business case, a business model, or at least a
business. Perhaps paradoxically, that omnipresence of business ultimately translated into disappointingly little
business, for it proved a poor fit for the sort of nomadically experimental speculative designs that turned iOS and
Android into proper ecosystems, at least in the most jargonistic sense of the word.
Fast-forward to 2014 and you can sense a change in the wind. We are no longer dealing only with the telco-centric point
solutions of M2M, but are seeing the physical domain being brought into the digital one in a much more horizontal and
inclusive manner.
The sightings of digitally inclined “makers,” Quantified Self aficionados, data crowdsourcers, and other archetypical IoT
characters has demonstrated that, with enough effort and creativity, the physical-digital convergence can nowadays be
done on a small scale without hordes of system integrators. Depending on the project, this first-wave of IoT developers has
typically turned to enablers like Arduino, Raspberry Pi, Waspmote (of the Libelium family), or Xively (née Pachube),
which have been accessible and flexible use by design.
Significantly, the early buzz has convinced a number of larger technology groups that, in order to become relevant in
the IoT, they will have to become relevant to the interested developers. On one hand, leading M2M module vendors are
addressing the opportunity, with Gemalto having launched its Cinterion Concept Board and Sierra Wireless its Legato
platform. On other hand, chipset makers are also making moves, with Broadcom offering the WICED platform and
Intel the Galileo development kit to the community.
These types of initiatives are much needed to allow developers to try out which concepts can fly and which cannot. For
the vendors themselves, these bets are not going to pay off commercially anytime soon, but should not be seen as a
cause of concern. The vendors’ priority, for the time being, is to become relevant to the grassroot innovators and build
up mindshare. The trickles of innovation may, then, bring in a flow of money.
Mobility Announcements: Samsung Jason McNicol, Senior Analyst
MWC 2014 has come and gone with a bang. As expected, there were quite a few enterprise mobility announcements,
ranging from partnerships to new product launches. Listed below are three key takeaways from various announcements.
Samsung was one of the more vocal companies at MWC 2014 and continued its aggressive push toward ente rprise
mobility. ABI Research counted 13 total announcements directly related to enterprise mobility; 12 were partnership
focused and the other was about Knox 2.0 enhancements.
Most of the announcements were targeted toward improving Knox. Examples include partnership with Accenture to
quickly develop and deploy apps, Green Hills Software for a virtualized Knox solution, Good Technology integration
with Knox to offer a more secure workspace, and Trustonic to offer a hardware-isolated foundation for Knox. With
these partnerships, Knox is now a tiered security offering with the standard offering in Trustonic, moderate security
with Good Technology integration, and an advanced virtualization solution with Green Hills.
It is no surprise that the Samsung announcements focused primarily on security, as the company looks to overcome early
struggles associated with Knox 1.0 security flaws.
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Takeaway: Samsung continues its aggressive push in the enterprise trying to displace both BlackBerry and Apple.
Knox 2.0 has various security layers and with a new architecture in place makes it easier to manage the corporate
workspace and apps residing in it.
Oracle Announcing Mobile Security Suite Jason McNicol, Senior Analyst
One announcement, in particular, that stayed below the radar, but was very significant was Oracle announcing Mobile
Security Suite. Oracle Mobile Security Suite is an application and user-centric approach to enterprise mobility. Key
features include Oracle Apps, Oracle Mobile Platform, and Oracle Mobile Security, with Mobile Security, including a
workspace management solution separating both work and personal profiles. Mobile Security is a corporate sandbox
residing on the mobile device and uses app tunneling, so data is protected in motion and at rest on the device.
This announcement is quite interesting, considering many believed Oracle would improve its EMM/MDM offering via
acquisition of MobileIron or Good Technologies. The market believed this would occur, considering the line of
acquisitions that occurred in the two prior years: SAP and Sybase, Citrix and Zendesk, IBM and Fiberlink, and, most
recently, VMware and AirWatch. Unless Oracle Mobile Security Suite has some serious shortcomings and/or the
customer base fails to grow, HP looks to be the next candidate to purchase MobileIron or Good Technology.
Takeaway: Oracle is taking a different route to enterprise mobility by launching its own internally developed
solution. This should benefit Oracle, as time will not be lost integrating a new platform to existing systems; enterprise
mobility is growing rapidly and time will not be wasted on integration, focusing instead on innovation and growth.
Intel Announced Device Protection Technology Jason McNicol, Senior Analyst
Lastly, Intel announced Device Protection Technology, which is a hardened Android security solution. Devices with
Intel DPT and Android 4.4. will have access to robust enterprise manageability, secure boot, on-device encryption,
policy-based data leakage protection, proactive malware protection, and a corporate container to separate personal and
corporate profiles. Support for Intel DPT will be provided by AirWatch, Citrix, and McAfee Mobile Security. Intel DPT
will be offered in tablets first with no mention of when services will be made available in smartphones.
Intel DPT is fairly significant considering new security solutions have emerged trying to ingrain greater security
features closer to the hardware layer. More importantly, Intel is the first SoC vendor to offer standard security
features into the chip itself, thus, bypassing other software solutions.
Takeaway: Security on mobile devices is becoming more ingrained within the software or hardware. Intel has taken
a step that should ease the burden on OEMs to offer secure enterprise devices, regardless if corporate or personally
owned.
Android Device Lethargy and Firefox at US$25 Nick Spencer, Senior Practice Director
There were several noteworthy device, application, and content announcements this year. Android devices are a dime a
dozen these days and it is hard to get excited about yet another launch. Even the vendors themselves are struggling to
maintain a veneer of excitement at the launches ABI Research has recently attended. To combat this lethargy, vendors
like Huawei are launching whole families of devices across the different form factors, as they did at MWC where it
unveiled five new 4G LTE devices, two small tablets, a new smartphone, a MiFi device, and a fitness tracker in
Barcelona. Huawei is clearly also trying to build out its hardware ecosystem, just as Samsung has done.
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Most tellingly, in terms of Android device lethargy, was the fact that the news that Firefox had launched a device in
partnership with reference design chipmaker Spreadtrum, costing a mere US$25 grabbed all the headlines. Of course,
this is a noteworthy and fairly remarkable achievement, but what was strange was that it was largely overloo ked that
Spreadtrum had done exactly the same with Android, ensuring no competitive advantage for Firefox’s OS. It should
be added that this was not a commercially available device and it remains to be seen if this kind of price point
actually hits the consumer market.
ABI Research had some hands-on experience with the device and it appeared, on brief first impressions, to be a good
user experience and certainly a big improvement on the first Firefox devices showcased at last year’s MWC. Firefox is
being heavily promoted by certain mobile carriers (especially Telefonica) and the GSMA, but the window of opportunity
is short, at best, when you consider that Android is quickly, even immediately, able to match the price points, despite
the low processing requirements of Firefox. This is due to Android’s near complete domination of the low-cost
smartphone supply chain via chipset makers MediaTek and Spreadtrum. This, in turn, is due to Android’s economies of
scale, being open-source and free.
OS diversity would be healthy for the balance of the mobile industry, but it remains an uphill struggle as the
industry continues to consolidate and entrench. It is difficult to compete in a race when you start years after the
starting gun.
Wearable: Hype Continues to Exceed Reality Nick Spencer, Senior Practice Director
As with CES, MWC 2014 was dominated by the subject of wearables. More specifically, the industry seems to have
settled on fitness and activity tracking as the killer application that will create the demand and , therefore, the
installed base to make wearables an interesting product category. For example, the Samsung Gear Fit won best in
show, despite not having GPS integrated or being accessible to third-party app developers via an SDK or even
transferring heart rate data to a Galaxy smartphone.
Samsung must be complimented on the curved glass screen quality (as you might expect) and design improvements
achieved in these devices, as well as a step in the right direction in terms of functionality by focusing on activity and
fitness, rather than the uncompelling smart notifications on Gear1. The 4 GB of memory also enables usage as a music
device. Samsung was not forthcoming with any pricing data, but it is likely the Gear Fit will cost between US$150 and
US$199 and Gear2 and Neo near US$250 when it launches on April 11, 2014.
Significantly, all three devices only work with Samsung Galaxy devices on Android 4.3. This is a clear attempt by
Samsung to increase its hardware ecosystem lock-in, in lieu of an OS (note that Tizen is not yet an ecosystem of any
consumer value) and developer ecosystem.
Samsung claims the Gear Fit has 3 to 5 days of battery life, a slight improvement on the Samsung Galaxy Gear2
and Gear Neo at 2 to 3 days, and certainly better than the ill -conceived Gear1 at just 1 day, but still short of the
necessary 7 days that ABI Research feels is necessary to remove battery life as a barrier to purchase. An open, or
perhaps we should say advanced, OS is also a necessity to ensure that the use case continues to develop and evolve
beyond the current limitations of proprietary point solutions prevalent in the market today.
The fact that the Samsung Gear Fit won best in show, despite being closed both in hardware and software, lacking GPS,
or having any independence from a smartphone does not reflect well on the smartwatch category as it stands. ABI
Research has spoken to a range of component vendors in the wearables space and we expect significant improvements
over the course of 2014, fingers crossed.
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Attack of the Big Smartphone Drones Joshua Flood, Senior Analyst
A plethora of new smartphones was released in MWC last month. Samsung, Sony, and a number of other Tier One and
Tier Two vendors released new devices. What struck me the most was the very little differentiation between each
handset. The majority of the new smartphones are simple rectangular slate glass devices.
It could be argued that Nokia’s Lumia series is one of the leading models because it is marketed heavily based upon
its color. In a briefing with the Finish headquarter handset vendor, it was stated that its yellow hand sets were
actually the bestselling devices in the United Kingdom and Ireland. Consumers want differentiation and something
that is unique and best represents them. The other smartphone vendors do sell different colored handsets;
nevertheless, vendors should move away from black as standard. HTC launched the Desire 816 in a number of
colors and the iPhone 5c set a similar precedent.
Also, while reviewing the device portfolios on the Tier Two vendors stands, many of them Chinese, it is striking how the
gap between Tier Two low-cost handsets and the high-end premium tier handsets has narrowed in the past 2 years, in
both specification and quality. This is a sign of commoditization and a real concern for the industry as it tries to
maintain innovation and value and, therefore, ASPs and margin.
One other factor that can be taken from the show is the clear guidance of vendors illustrating smartphone value by
display size. The majority of low-end smartphone models have the smallest display and, thus, the value of the
smartphone or where it sits in the vendor’s portfolio increases with the size of the device’s display. The phablet trend
has become an ultimate benchmark for quality or price, so to speak; a somewhat crude metric valuation system, but
effective and simple for consumers to understand. The question will be how much farther can smartphone vendors
incrementally increase their flagship smartphone displays? Samsung may be in a slight pickle, as its Samsung Note
series, the third edition is a 5.7-inch display phablet device, which is on the small size compared to some of its other
rivals.
The key takeaway this year for smart devices is health. After being given special dispensation to enter the Samsung
Galaxy S5 lair set aside for “press only” and also attending a number of smartphone launches, the key focus on the
user’s health and quantified self will be the resounding theme for 2014. There were some new quirky features on
cameras, such as augmented reality, and faster charging capabilities, but these types of features should be expected as
standard in new smartphone upgrades. The bulk of the wearable devices shipped last year were health- and fitness-
related, and smartphone vendors are cashing in on the action. Your steps per day, distance traveled, and general
activity levels over the course of a day/week/month/year will become very apparent. Prepare for your smartphone and
smartwatches to evolve into your personal trainer.
Writing on the subject of health and wearable devices, the popularity of fitness and activity trackers is becoming
apparent. As an industry analyst, sitting on vendor telephone briefing, face to face interviews, press releases, data -
centric statements, and quarterly and yearly financial results are the elixir of our lives. In 90% of my meeting s,
someone or several people were wearing activity trackers—smart band or clip-on. These types of devices have moved
beyond the niche of fitness fanatics to the everyday person. One person told me that he competes with his wife on a
daily basis and she usually trumps him.
Expect the innovation in this market to happen with heart monitoring capabilities in the next generation of activity
trackers, as highlighted in Samsung’s latest Gear Fit, a hybrid of a smartwatch and activity tracker. The product won the
best gadget award at the event. However, why it does not contain GPS is still a mystery to me and a few other of my
analyst peers. Fitbit, the largest seller of activity trackers globally, claims its next “Flex” model will have heart rate
monitoring capabilities and will also receive notifications from a person’s smartphone. The dilemma, I imagine, for this
solution will be whether vendors choose an infra-red light solution (like Samsung) or microphone solution for heart rate or
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pulse collection. Speaking to a well-known and highly regarded semiconductor vendor, I was informed that a microphone
solution could be six times more energy efficient than an infra-red solution. The Gear Fit’s battery life is estimated to last
between 3 and 4 days. A microphone solution could have augmented this significantly.
Modems Are Ready for Enabling 300 Mbps Mobile Broadband Services Malik Saadi, Practice Director
Modems were one of the major trends discussed this year. The first generation of LTE carrier aggregation is deployed by
only a handful of operators thus far, enabling users to enjoy up to 150 Mbps bandwidth, but key chipset suppliers are
already stretching their muscles for the next-generation modems that will enable speeds of up to 300 Mbps, namely Cat6
basebands. Yes, at MWC this year, virtually all the leading players were vocal about their progress in achieving this
goal. Huawei, ZTE, and Samsung have gone one step further by announcing the first commercial products based on this
technology, namely:
Huawei E5686, a Wi-Fi 802.11ac mobile hotspot backhauled by LTE, enabling mobile broadband connectivity to
up to 10 users. A variant of this device will be used by Telstra in Austria under the name of Advanced Pro X.
ZTE Flare, a dual band Wi-Fi 802.11ac backhauled by LTE, enabling mobile broadband connectivity to up to 32
users. The device is powered by Qualcomm’s Gobi 9x35 and is expected to be available by the end of 2014. ZTE is
conducting early tests over CSL network in Hong Kong.
Samsung demoed a cat 6 over a special variant of its Galaxy Note 3, using Qualcomm Gobi 9x35 modem. It is
understood that this device will initially run on SK Telecom network only.
At the show, Qualcomm announced its first commercial LTE cat-6 platform based on Gobi 9x35 modem and its RF
transceiver WTR3925. The chip is targeted at computing devices with embedded connectivity including notebooks,
tablets, and Wi-Fi LTE mobile hotspots. The company is already shipping this chip to key clients with commercial
products anticipated for the end of the year.
Intel also revealed its first LTE cat-6 at the show, XMM™ 7260, which supports up to 17 LTE FDD bands and 5 TDD
bands in a single SKU. The company is confident this will be shipping in the second half of 2014 with multiple design
wins in the pipeline.
Broadcom was another chip maker showing its LTE cat-6 muscles. The company said it managed to successfully test a
reference design smartphone using its LTE cat-6 technology over the commercial LTE network of the Finish operator
Elisa. The test was conducted by aggregating 20 MHz channel in Band 3 (1800 MHz) and another 20 MHz in Band 7
(2600 MHz).
MediaTek, Nvidia, and Marvell were less vocal about Cat-6 at the show.
This development simply shows that some chipset manufacturers are well ahead of the game, as they are already
preparing their LTE cat-6 platforms, while operators are not yet launching commercial networks that will allow users to
enjoy the 300 Mbps promised by Cat-6 modems. ABI Research does not expect the first commercial services offering 300
Mbps bandwidth before 2015; an exception to this rule is Korea where 150 Mbps services are already deployed and
operators in the region are preparing for the launch of 300 Mbps.
ABI Research is conducting detailed research on carrier aggregation and the role of terminal modems in enabling high-
speeds mobile broadband services. The research will be published in 2Q 2014, so stay tuned.
© 2014 ABI Research • www.abiresearch.com The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor.
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Chipset Manufacturers Widening their Ambitions for Mobile Turnkey Designs Malik Saadi, Practice Director
The message was clear at MWC this year. The ownership of the reference design is no longer a key differentiator for
OEMs in the mass market, but is becoming a trump card for chipset manufacturers.
The emergence of reference design programs by chipset suppliers, MediaTek, Spreadtrum, and Qualcomm, in particular,
have enabled a number of small vendors to compete in the lowest tier of the mobile phone market, notably in China and
India. These reference designs enabled these vendors to quickly introduce competitive devices at relatively low price
points.
On the other hand, Tier One OEMs have long resisted delegating reference designs to chipset suppliers, as they see it as
an integral part of their brand. However, the fierce competition coming from the small vendors is now forcing Tier One
OEMs to change their strategy and consider using third-party reference designs, especially in the cost-sensitive segments
of the market. Nokia, Samsung, HTC, LG, Huawei, and ZTE have already started to use this approach, mainly for
products targeted at emerging markets.
Chipset manufacturers have now entered into the second phase of their turnkey business models, which is addressing the
mass market, rather than focusing on the low-cost segment of the market.
At MWC, Qualcomm said it will extend its QRD program to support its 600 family of chipsets targeting the mid-range
segment of the market. The QRD versions of Snapdragon 610 and 615 chipsets are expected to be available in 4Q 2014.
These chipsets are packed with innovative technologies, including support of 64-bit processing, LTE cat-4 generation
enabling broadband speed of up to 150 Mbps, display resolution up to 2560x2048, full HD video capture, up to 21
Megapixel (MP) camera, Bluetooth Low Energy, Wi-Fi 802.11ac, and IZat GNSS navigation. Qualcomm will also
extend its QRD to support Microsoft Windows OS.
MediaTek is following the same path. At the show, the company announced its MT6752, a new mobile platform
targeting the mid-range of the smartphone and tablet markets. The chip is expected to ship in 3Q 2014 and an attached
reference design is expected to be available in 4Q 2014. The chip will come with 64-bit processing, an Octa-core
processor, support for LTE cat-4, Full HD video play back, up to 16 MP camera up to 16 MP, and MediaTek MiraVision
technology.
Broadcom also introduced a turnkey design at the show with the goal of helping vendors rapidly create a competitive
portfolio of LTE devices targeting sub-US$300 price points. This design platform will support the company’s dual-core
and quad-core processors, LTE cat-4, HD display, and Broadcom’s 5G Wi-Fi technology. This turnkey design is
expected to be available in 2H 2014.
Intel said it will help OEMs build phones based on the latest technologies the company offers, but wil l not offer turnkey
designs beyond the Chinese market, at least in the immediate term.
All technologies that will be featured in the next-generation turnkey designs announced at MWC are today available
only in the high-end segment of the smartphone market. So, expect the price war affecting the low-cost of the market to
extend to the mid-range and high-end segments of the market next year.
In the low-cost part of the smartphone market, turnkey designs were also a hot topic, with Spreadtrum aiming to bring
Mozilla-powered smartphones to below a US$25 price point. Nokia also revealed its Nokia X, a new series of low-cost
smartphones powered by Android open-source code and using Qualcomm reference design. The first Nokia X will sell for
US$122, but the company is expected to launch several other models targeting price points as low as US$70.
© 2014 ABI Research • www.abiresearch.com The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor.
page 20
64-bit Mobile Processors, Genuine Innovation, or Just “Me Too” Strategy? Malik Saadi, Practice Director
Marvell, MediaTek, Qualcomm, Intel, and Nvidia, all announced their first 64-bit processors at MWC this year, but
compliant Android devices are not expected before the release of the next update of this OS.
Interestingly, the overwhelming majority of 64-bit mobile chips announced so far are targeted at the mid-range of the
Android market and not the high-end part of it. An exception to this is Nvidia, which aims to address the high-end
segment of the market with the 64-bit variant of its Tegra K1.
There are some striking similarities between Marvell, MediaTek, and Qualcomm chips, such as they are all using ARM
Cortex A53 and they are all targeting the mid-range segment of the market. This simply means that a number of
vendors will initially be using 64-bit as a catchy marketing strategy to easily communicate differentiation using the
“more-is-better” adage previously used for promoting performance in the multi-core processor race.
This is not to say that 64-bit processing will not add any significant advantage to the Android sphere, but the
benefits of this technology will become apparent only when its implementation over Android matures. ABI Research
believes this could take another year before seeing 64-bit processors bringing superior performance to Android
devices.
ABI Research has dedicated a thorough study on 64-bit mobile processing, so stay tuned for more information on the
key findings in that report.
CSR’s Mesh Bluetooth Philip Solis, Research Director
The Bluetooth market was a noteworthy topic of discussion. One of the areas where Bluetooth has a lot of potential to
expand into is the home automation market.
Products for this market run the wireless connectivity gamut, from Wi-Fi and Bluetooth to ZigBee and more
proprietary technologies like Z-Wave. To reach across a home, you need the range of Wi-Fi or the mesh networking
capabilities of ZigBee and Z-Wave. Bluetooth seems to have neither. However, the range limitation of 10 meters is a
myth. The technology can, like Wi-Fi, scale back its QAM and reduce its data rate and increase its range. Of course,
power consumption could be an issue at longer ranges. Future versions of Bluetooth will include the IP stack, allowing
for the formation of star and mesh networks.
At MWC, CSR announced a Bluetooth chip capable of mesh networking. This is significant in that it brings forward the
availability of Bluetooth chips that can mesh networks for the home automation market. Other vendors will likely
follow soon. This will perpetuate the uncertainty of technologies used for the home automation market. And Bluetooth-
enabled devices still have the option of being controlled directly by a mobile device. This is not required, because ZigBee
hubs connect all ZigBee products to the cloud, until an Internet connection outage or power outage.
Wilocity’s WiGig Chip for Mobile Devices Philip Solis, Research Director
WiGig has been set to explode ever since the Wi-Fi Alliance decided to align WiGig with 802.11ad and absorb the WiGig
Alliance. WiGig adoption by OEMs has been a little slow so far, with mostly Dell driving shipments into laptops and
tablets using chipsets from Wilocity. Shipments vastly increased this year. At MWC, Wilocity announced its Wil6300
chipset for mobile devices. ABI Research has long forecasted a big jump in WiGig shipments in 2015, because of its
inclusion into mobile devices like smartphones and tablets. Wilocity’s announcement that it will have these chipsets
© 2014 ABI Research • www.abiresearch.com The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor.
page 21
ready by 2H 2014, and possibly shipping by the end of this year, means that the WiGig ramp up that will occur in 2015
will be a reality.
All it takes is a one or two key vendors to include a technology in key flagship devices for the technology to suddenly
take off. A phone with an application processor/platform that can support 4k UHD video is already a reality and soon
they will be able to transmit that video to displays without cables. Expect docking of smartphones and laptops to
become more interesting.
5G Announcements Are Still Vague Philip Solis, Research Director
There is not too much to say about 5G after MWC. The usual mobile network vendors had 5G demos, as did Intel. But
all of these demos are still focused around the RF side required to support 5G. None of them get into the meat of what
5G is. None of these companies has taken a stance on the key technologies they think will be included. Since ABI
Research has a good idea of what a 5G baseband will be and what some of the key technologies that will make up 5G
standards in the future will be, these companies must as well. However, they are likely in a phase at the moment where
they are in between playing it safe, so they do not risk seeming like they are going down the wrong path—and holding
their cards close to their vest—not letting on to the direction they think 5G is taking.
This will not last for long. Companies will likely have less than a year to play it this safe. The only key technology they
all agree on is one that ABI Research sees as being key: beamforming. For 5G to add a spatial dimension to mobile
communications within cells, they require 3D beamforming. This will allow cells to communicate with multiple devices
on the same frequency band and channel at the same time.
MWC 2014: Automotive and Location Dominique Bonte, Vice President and Practice Director
The connected car was omnipresent at this year’s edition of MWC with the Car Connectivity Consortium
(CCC)/MirrorLink (Honda, VW, Toyota, HTC, Fujitsu), Volvo Sensus Connect (Ericsson, Connected City), Ford (SYNC
apps, autonomous research vehicle), and GM as some of the main announcements and displays. The connected car was
the third highest Twitter trending topic (behind the IoT and wearables). MWC is clearly catching up with CES with
regard to the focus on the connected car. More generally, it seems that MWC is at a crossroads, making the transition
from a pure mobile/cellular show to a broad ICT event, combining mobile, data, IT, and enterprise, something of a mix
between CTIA and CES.
This trend is also illustrated by coverage of non-cellular technologies, such as Ford’s ADAS suite and Lidar-based
autonomous research vehicle and Qualcomm’s Snapdragon automotive-grade solution’s dual-stream 802.11ac Wi-Fi and
Bluetooth 4.1 QCA6574 chipset offering DSRC-based V2V connectivity. This fitted into the wider discussion about how
far cellular can be stretched as the key enabling IoE connectivity technology versus using alternative lower cost and low-
power protocols, such as BLE and white spaces.
At the same time, the role of the connected car in the wider intelligent transportation, smart cities, and the IoT
environment starts being understood better, though many vendors still fail to see the bigger picture, demonstrating a
lack of vision on the new IoT value chains and economy. Volvo was a notable exception with its Roam Delivery
service concept, based on On Call digital keys, a great example of new synergies between automotive and other
verticals. Smart cities was a key topic with the Connected City exhibition area and major announceme nts and demos
from IBM, AT&T, Cisco, and DT. ABI Research moderated the smart cities session with JDSU, HP, Eitsalat,
Telstra, and the city of Barcelona.
© 2014 ABI Research • www.abiresearch.com The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor.
page 22
Other noteworthy automotive news included:
Audi winning the 2014 Connected World Award for its Gemalto/Cinterion-enabled 4G infotainment system
Ficosa/Oberthur showing instant SIM/carrier profile switching for Russia’s ERA GLONASS emergency calling
mandate based on a Sierra Wireless module
Moving “radar” weather maps on Gokivo navigation from Telecommunication Systems (TCS)
Ruggedized Bridge fleet management tablet from TomTom
On the location front, multi-band (combo) GNSS chipsets from Broadcom and Mediatek and indoor location
technologies reigned, with Broadcom showing sub-meter Wi-Fi-based positioning based on timestamps and Polestar
supplying the indoor location platform for the venue. Location innovation centers around retail technologies and low-
power solutions for wearables. Retail clearly is gathering momentum, moving up the ranking list of promising IoT
verticals. Finally, pedestrian navigation is now making its way into wearables, with solutions like Garmin’s Xperia
Edition navigation app for the Sony Smartwatch 2.
© 2014 ABI Research • www.abiresearch.com The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor.
page 23
Contributors
Stuart Carlaw, Chief Research Officer
Dominique Bonte, Vice President and Practice Director
Nick Spencer, Senior Practice Director
Joe Hoffman, Practice Director
Dan Shey, Practice Director
John Devlin, Practice Director
Malik Saadi, Practice Director
Philip Solis, Research Director
Nick Marshall, Principal Analyst
Aapo Markkanen, Senior Analyst
Jason McNicol, Senior Analyst
Joshua Flood, Senior Analyst
© 2014 ABI Research • www.abiresearch.com The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor.
page 24
Published March 10, 2014
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