ONLINE PHOTOGRAPHY GUIDE - Womens_ Maternity

1. TABLEOFCONTENTS2. Dress/Romper/Jumpsuit3. Top/Shirt4. Camisole/Tank5. Sweater6. Poncho7. Coat8. Pant/Legging/Denim/Skirt/Short9. Bra&Sportbra10. Swim:OnePiece/Tankini/Bikini11. Lounge&SleepOutfit:SilverLook12. Lounge&Sleep:Nightgown/Chemise/Robe13. Lounge&Sleep:PJSet/Nightshirt

ONLINE PHOTOGRAPHY GUIDE - Womens_ Maternity

STUDIO N - FOR INTERNAL AND VENDOR USE ONLY

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MAINANDALTPRESENTATION

ONLINE PHOTOGRAPHY GUIDE - Womens_ MaternityDress/Romper/Jumpsuit

Back FullBackview,Head-to-toe

Side FullSideview,Head-to-toeCanuseforPostPartumimageifdetailofnursingaccessisneeded.

Detail FullDetailviewdeterminedonset.UseforNursingAccess,PostPartumno-bellyshotifrequested,orotherdetail.


Front FullShootalldressesHead-to-toeATLEASTONEVIEWSHOULDSHOWSLEEVESHAPEWELL.

ADDITIONALINFO

Zoom FullCloseupoffabric,texturesandprints.Avoidseams,wrinklesandgraphicsontees.(Vendorimagesexempt)

Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable

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STYLEWITHWEDDINGRING+HANDONBELLYTOSEESHAPEIFNEEDED


ONLINE PHOTOGRAPHY GUIDE - Womens_ MaternityTop/Shirt

Back UpperCropmid-thighandbelowhands.

Side UpperCropmid-thighandbelowhandsLeftorrightdependingonthedetails.CanuseforPostPartumimageifdetailofnursingaccessisneeded.

Detail UpperDetailviewdeterminedonset.UseforNursingAccess,PostPartumno-bellyshotifrequested,orotherdetail.


Front UpperCropmid-thighandbelowhands,orperArtDirector’scroponADnotes(canleavehead-to-toewhenindicatedforspecialcollections)ATLEASTONEVIEWSHOULDSHOWSLEEVESHAPEWELL.

ADDITIONALINFO

Front Upper Exception:Ifmodeliswearingshorts,shortskirtordress,cropbelowhemsoskinshows(orperADcrop)Okaytocrophigheronbackshotifitworks.

Zoom UpperCloseupoffabric,texturesandprints.Avoidseams,wrinklesandgraphicsontees.(Vendorimagesexempt)


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ONLINE PHOTOGRAPHY GUIDE - Womens_ MaternityCamisole/Tank

Back UpperBackview.Cropmid-thighandbelowhands.

Side UpperSideview.Cropmid-thighandbelowhandsLeftorrightdependingonthedetails.CanuseforPostPartumimageifdetailofnursingaccessisneeded.

Detail UpperDetailviewdeterminedonset.UseforNursingAccess,PostPartumno-bellyshotifrequested,orotherdetail.


Front UpperFrontview.Cropmid-thighandbelowhands,orperArtDirector’scroponADnotes(canleavehead-to-toewhenindicatedforspecialcollections)ATLEASTONEVIEWSHOULDSHOWSLEEVESHAPEWELL.

ADDITIONALINFO




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ONLINE PHOTOGRAPHY GUIDE - Womens_ MaternitySweater

Back UpperBackview.Cropmid-thighandbelowhands.Shortersweatersstillcropbelowhands.Longersweaterscropbelowhem.

Side UpperSideview.Cropmid-thighandbelowhandsLeftorrightdependingonthedetails.CanuseforPostPartumimageifotherdetailshotisneeded.

Detail UpperDetailviewdeterminedonset.PostPartumno-bellyshotifrequested,orotherdetail.



ADDITIONALINFO




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ONLINE PHOTOGRAPHY GUIDE - Womens_ MaternityPoncho/Wrap

Back UpperBackview.Cropmid-thighandbelowhands.Shortersweatersstillcropbelowhands.Longersweaterscropbelowhem.

Side Upper or Front Upper-ConvertibleSideview.Cropmid-thighandbelowhandsLeftorrightdependingonthedetails.CanuseforPostPartumimageifotherdetailshotisneeded.

Detail Upper or Front Full-ConvertibleDetailviewdeterminedonset.PostPartumno-bellyshotifrequested,orotherdetail.



ADDITIONALINFO




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ONLINE PHOTOGRAPHY GUIDE - Womens_ MaternityCoat

Back FullBackview.Cropmid-thighandbelowhands.Shortercoatsstillcropbelowhands.Longercoatscropbelowhem.

Side FullSideview.Cropmid-thighandbelowhandsLeftorrightdependingonthedetails.CanuseforPostPartumimageifotherdetailshotisneeded.

Detail FullDetailviewdeterminedonset.PostPartumno-bellyshotifrequested,orotherdetail.


Front FullFrontview.Cropmid-thigh,orafewinchesbelowcoathemandhands.Ifhemhitsbelowknee,shoothead-to-toe.ATLEASTONEVIEWSHOULDSHOWSLEEVESHAPEWELL.

ADDITIONALINFO

Front Full Exception:WhenHemhitsaboveknee,cropmid-thigh,orafewinchesbelowcoathemandhands.



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ONLINE PHOTOGRAPHY GUIDE - Womens_ MaternityPant/Legging/Denim/Skirt/Short

Back LowerBackview.Cropabovewaist.

Side LowerSideview.Cropabovewaist.NOHANDSLeftorrightdependingonthedetails.

Detail LowerDetaildeterminedonset.Defaulttotummypanelunlessthereissomeotherdetailthatthecustomerneedstoseecloseup.


Front LowerFrontview.Cropabovewaist.

ADDITIONALINFO

Zoom LowerCloseupoffabric,texturesandprints.Avoidseams,wrinklesandgraphicsontees.(Vendorimagesexempt)


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Styling ExampleActiveskirtstyledwithsportbraandactiveshoe.


ONLINE PHOTOGRAPHY GUIDE - Womens_ MaternityBra&SportBra

Back UpperBackview.

Detail UpperDetailofBraopeningdemonstratedifithasone.


Front UpperFrontview.

ADDITIONALINFO

Styling ExampleActivebrastyledwithbottom.Croptoseebottom.

.

Detail InsideBraInteriorProductshotifrequested.

Zoom UpperIPT CROP forcloseupoffabric,texturesandprints.Avoidseams,wrinklesandgraphicsontees.(Vendorimagesexempt)


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Side UpperSideview.



ONLINE PHOTOGRAPHY GUIDE - Womens_ MaternitySwim:One-piece/Tankini/Bikini

Back FullBack,cropmid-thigh,belowhands.PHOTOGRAPHER-shootmid-calfforIPTtocrop

Side FullSideview.Cropmid-thigh,belowhands.

Detail FullDetailviewdeterminedonset.Showaccessfornursingifpossible.REVERSIBLE SUIT OPTION: shoot reverse of suit front.

SM team: Reverse shot can be used for Alt 1 position.


Front FullFront,cropmid-thigh,belowhands.PHOTOGRAPHER-shootmid-calfforIPTtocropNOTE:RemovablestrapsNEVERshownonMainshot.CanshootfordetailAlt.

ADDITIONALINFO



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No HairWillreplacewith

newimageswhenavailable.



ONLINE PHOTOGRAPHY GUIDE - Womens_ MaternityLounge&SleepOutfit:SilverLook-HTTofcoordinatingitemssoldseparately(whenanadditionalWDisrequired)

Back FullBack,cropmid-thigh,belowhandsunlessthebottomsellshotcanbecropped-fromthebackinIPT.Foritemswithsleeves,oneviewshouldshowsleeveshapewell.

Side FullSideview.Cropmid-thigh,belowhands.Slight3/4angle.Leftorrightdependingonthedetails.

Detail FullDetailviewdeterminedonset.Showaccessfornursingifpossible.


Front FullIPT CROP tocreatemainbycroppingintoAeditoffulllengthAltshotofthe

front.Cropmid-thigh,belowhands.

ADDITIONALINFO

Front Full Exception:LOUNGE&SLEEPBOTTOMSWaistdownfront,back,side,detail.MaybeIPT CROPiftopdoesntcoverwaist.

Front Full (silver look)Head-to-toeOutfitshot.IPTtoretouchbeforecreatingcroppedshots.



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IPT CROP



ONLINE PHOTOGRAPHY GUIDE - Womens_ MaternityLounge&Sleep:Nightgown/Chemise/Robe

Back FullBack,cropmid-thigh,belowhands.

Side FullSideview.Leftorrightdependingonthedetails.

Detail FullDetailviewdeterminedonset.Showaccessfornursingifpossible.


Front FullFront,cropmid-calf.

ADDITIONALINFO

Front Full Exception:Ifhemhitsclosetoknee,cropbelowhemfrontandback.

Front Full Exception:Ifhemhitsbelowknee,cropHead-to-toe,frontandback.

Styling Example:Robe

Zoom FullCloseupoffabric,texturesandprints.Avoidseams,wrinklesandgraphicsontees.(Vendorimagesexempt)IPT CROP forverysheeritems.


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ONLINE PHOTOGRAPHY GUIDE - Womens_MaternityLounge&Sleep:PJSet/Nightshirt

Back FullBack,crophead-totoe.

Side FullSideview.Leftorrightdependingonthedetails.

Detail FullDetailviewdeterminedonset.


Front FullFront,crophead-totoe.

ADDITIONALINFO

Front Full Exception:Cropcropmidthighifshorts.PHOTOGRAPHER-shoottokneeforIPTtocrop


Front FullProductPackagingshotifavailablefromvendor


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ONLINE PHOTOGRAPHY GUIDE - Womens_ Maternity

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