Online Monthly press pack December 2009 - BBC

1

Please refer to slide 4 for guide footnotes

Online Monthly press pack

December 2009

Dan Maynard, Publicist, BBC iPlayerBBC Marketing, Communications & AudiencesT. 020 8008 5294 | M. 07912 583654 | [email protected]

mailto:[email protected]

2


Monthly summary – December 2009

• December 09 again saw records broken for requests for TV and radio programmes on the BBC iPlayer. In total there were 115 million requests across all platforms (both online platforms and devices and Virgin Media TV combined).

• The week of 14 December set a new record for radio requests (7.7m), boosted by Terry Wogan’s final weekday show and the Radio 1 Christmas Chart Show. For television viewing, the week of 28 December was the strongest since launch, thanks to Christmas specials such as Doctor Who: The End Of Time on Christmas Day.

• Requests from PC/Macs continued to dominate in December for both TV and radio content. However PlayStation®3 requests increased +2 points to make up 8% of all TV requests in December, and - in its first full month since the relaunch – requests via the Nintendo Wii contributed another 3%.

Consistent with previous months:

• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.

• On-demand makes up the great majority of TV programme requests (in December only 8% of requests were for live simulcast streams), however two-thirds of requests for radio streams are for live programmes, as opposed to on-demand catch-up listening.

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

3


Index

Page

Overview for BBC iPlayer across all platforms 4

Monthly requests 6

Average daily requests 7

Average daily users 8

Weekly requests 9

Weekly users 10

Top TV programmes 11

Top radio programmes 12

Platform type 13

Live vs on-demand 14

Use of iPlayer for TV by time of day 15

Use of iPlayer for radio by time of day 16

Profile of iPlayer users 17

Glossary 18

4


61.568.5

78.3 75.980.6

76.1

87.3 84.6 87.3

97.4

106.7114.8

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Total Monthly BBC iPlayer Requests across all platformsM

illio

ns o

f re

qu

ests

Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.

5


Notes on figures in this report

These notes apply to pages 5 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18.

• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months

• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology

• Please quote the source of these figures as “BBC iStats”

• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts

• We cannot report download playback due to data privacy restrictions

• All data is for the UK only and excludes listening outside the UK

• January data excludes 1-4 January 09 since changes were made to the measurement system on 5 January

• This data includes requests via the BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself

• None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles

• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station

6


30.836.0 36.7 37.1 39.1 36.5

44.9 43.3 44.553.2

59.665.6

16.1

18.4

26.8 23.625.4

24.7

25.7 25.5 26.5

26.1

28.6

28.4

46.8

54.4

63.560.8

64.561.3

70.6 68.871.0

79.3

88.2

94.0

0

20

40

60

80

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Month

ly R

equests

(m

illions)

TV Requests Radio Requests

Monthly BBC iPlayer Online Requests

Across December 09 the BBC iPlayer received a total of 94.0m requests, the best month since launch in 2007 – driven by a record 65.6m requests for TV programmes, and 28.4m requests for radio programmes.

7


1.141.29 1.18 1.24 1.26 1.22

1.45 1.40 1.481.70

2.00 2.10

0.60

0.66 0.86 0.79 0.82 0.82

0.830.82

0.88

0.80

1.00 0.90

1.73

1.942.05 2.02

2.08 2.04

2.282.22

2.37

2.60

2.90 3.00

0

0.5

1

1.5

2

2.5

3

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Avera

ge D

aily R

equests

(m

illions)


In December 09 the BBC iPlayer attracted an average of 3 million requests for programmes each day, the highest figure on record – 2.1m daily for TV programmes and an average of 0.9m for radio programmes.

Average Daily BBC iPlayer Requests

8


Average Daily BBC iPlayer Users

In December 09 the BBC iPlayer attracted an average of 1.2 million users each day, the highest figure on record by a small margin over November – 0.9m requesting TV content only, 0.3m requesting radio content only, and 50k requesting both types of media.

0.480.54 0.51 0.53 0.54 0.53

0.60 0.570.64

0.740.86 0.88

0.03

0.030.03

0.03 0.03 0.03

0.040.03

0.04

0.04

0.05 0.05

0.26

0.270.26 0.24 0.24 0.25

0.260.27

0.28

0.27

0.3 0.29

0.77

0.840.81 0.80 0.80 0.80

0.900.87

0.96

1.05

1.21 1.22

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

User

agents

(m

illions)

Users of TV Only Users of Both Users of Radio Only

9


11.09.7 10.4 10.2 9.7 9.8 9.7 9.7

10.99.7 10.1 10.7 11.0 11.2

10.2

13.7 14.013.2 12.9

14.015.0 14.8 15.1 14.4 13.9

17.3

6.1

5.95.5 5.8

5.6 5.7 6.3 6.1

5.86.4

6.5 6.0 5.7 5.8

5.3

6.16.4

6.76.4

6.8

7.0 6.8 6.8 7.7

4.9

5.0

17.1

15.616.0 16.0

15.3 15.515.9 15.8

16.716.1

16.6 16.7 16.7 17.0

15.6

19.820.4

19.919.3

20.7

21.9 21.6 21.9 22.0

18.7

22.3

0

5

10

15

20

25

06 J

ul

13 J

ul

20 J

ul

27 J

ul

03 A

ug

10 A

ug

17 A

ug

24 A

ug

31 A

ug

07 S

ep

14 S

ep

21 S

ep

28 S

ep

05 O

ct

12 O

ct

19 O

ct

26 O

ct

02 N

ov

09 N

ov

16 N

ov

23 N

ov

30 N

ov

07 D

ec

14 D

ec

21 D

ec

28 D

ec

Weekly

Requests

(m

)


Weekly BBC iPlayer Requests

The last week of December was the highest on record, overall (22.3m) and for TV programme requests (17.3m) thanks to high usage early in the New Year. However the week of 14 December set the latest record for radio requests (7.7m) boosted by Terry Wogan’s final weekday show and the Radio 1 Christmas Chart Show.

* The data measurement systems failed over 10:00-20:00 on Sunday October 18th, so while users successfully received programmes, we did not record their usage of iPlayer.

BBC iPlayer weekly requests - latest 6 months

*

* Technical problems

Christmas holiday

10


2.72.5 2.5 2.5 2.4 2.4 2.3 2.4

2.82.5 2.6

2.8 2.8 2.82.6

4.1

3.53.3 3.3

3.7 3.6 3.6 3.73.5 3.5

4.1

0.3

0.3 0.3 0.30.3 0.3

0.30.3

0.3

0.30.3

0.3 0.3 0.3

0.3

0.4

0.4

0.4 0.4

0.40.4 0.4

0.40.5 0.4

0.4

1.2

1.1 1.0 1.01.0 1.0 1.3 1.2

1.1

1.21.3

1.1 1.1 1.01.0

1.3

1.11.3

1.1

1.21.2 1.1

1.11.5

0.9

0.9

4.2

3.93.8 3.8

3.7 3.73.9

3.8

4.24.0

4.2 4.2 4.2 4.2

3.9

5.8

4.95.0

4.8

5.2 5.2 5.2 5.25.4

4.8

5.4

0

1

2

3

4

5

6

06 J

ul

13 J

ul

20 J

ul

27 J

ul

03 A

ug

10 A

ug

17 A

ug

24 A

ug

31 A

ug

07 S

ep

14 S

ep

21 S

ep

28 S

ep

05 O

ct

12 O

ct

19 O

ct

26 O

ct

02 N

ov

09 N

ov

16 N

ov

23 N

ov

30 N

ov

07 D

ec

14 D

ec

21 D

ec

28 D

ec

User

agents

(m

)

Users of TV Only Users of Both Users of Radio Only

Weekly BBC iPlayer Users

Weekly user numbers in December continued the recent high level set since October, at 5.4m overall, though were lower in the week of 21st December when people have less free time.

BBC iPlayer weekly requests - latest 6 months

*

* Technical problems

11


BBC iPLAYER TOP 20 TV EpS – ALL

BBC iPlayer - Top 20 TV Eps December 2009

Total requests per Ep

1 Top Gear Series 14 Episode 4 1,091,000

2 Gavin and Stacey Series 3 Episode 2 994,000


4 Top Gear Series 14 Episode 5 735,000

5 Doctor Who: The End Of Time Part 1 687,000


7 Top Gear Series 14 Episode 3 622,000

8 Never Mind the Buzzcocks S.23 Ep.11 521,000

9 Live at the Apollo Series 4 Episode 1 515,000


11 Never Mind/Buzzcocks S.23 Dr Who Ep.12 492,000


13 EastEnders 25/12/09 447,000

14 Russell Howard's Good News Series 1 Ep.7 437,000

15 Waterloo Road Series 5 Episode 6 414,000

16 Mock the Week Series 7 Christmas Ep.13 407,000

17 Never Mind the Buzzcocks Series 23 Ep.10 407,000



20 Russell Howard's Good News Xmas Special 380,000

BBC iPLAYER TOP 20 TV EpS – MOST-REQUESTED Ep PER Ser

Total requests per Ep

1 Top Gear Series 14 Episode 4 1,091,000


3 Doctor Who: The End Of Time Part 1 687,000

4 Never Mind the Buzzcocks Series 23 Ep.11 521,000


6 EastEnders 25/12/09 447,000

7 Russell Howard's Good News Series 1 Ep.7 437,000


9 Mock the Week Series 7 Christmas Ep.13 407,000

10 Life Episode 8 374,000

11 Merlin Series 2 Episode 12 330,000

12 The Incredibles 25/12/09 315,000

13 Have I Got News for You Series 38 Ep.8 312,000

14 Spooks Series 8 Ep 5 308,000

15 Friday Night/Jonathan Ross Series 17 Ep.13 303,000

16 QI Series 7 Episode 2 297,000

17 Strictly Come Dancing S.7 Final Results Ep.19 268,000

18 The Royle Family The Golden Egg Cup 25/12/09 264,000

19 Catherine Tate Nan's Xmas Carol 25/12/09 236,000

20 James May's Toy Stories: Lego Episode 5 233,000

Note: excludes Eps which had been available for fewer than seven days at the end of the month.

Please note: these calendar-month stats do not show all the Christmas season highlights since many of them attracted more requests after 31 December (eg. Doctor Who Special Part 2). Please see separate list for complete festive season highlights.

12


BBC iPLAYER TOP 20 RADIO EPISODES – ALL

BBC iPlayer - Top 20 Radio Episodes December 2009

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

BBC iPLAYER TOP 20 RADIO EPISODES

– MOST-REQUESTED EPISODE PER SERIES

Total requests per episode

1 Wake Up to Wogan 18/12/09 246,000

2 Radio 1's Chart Show Christmas 242,000

3 Ken Bruce 18/12/09 98,000

4 Radio 1's Chart Show 13/12/09 87,000

5 I'm Sorry I Haven't A Clue S52 Ep 4 84,000

6 Test Match Special 18/12/09 82,000


8 BBC Switch Christmas Special 20/12/09 78,000


10 5live Liverpool v Arsenal 13/12/09 72,000



13 The Chris Moyles Show w/Pink 11/12/09 66,000

14 5live Man Utd v Aston Villa 12/12/09 65,000


16 The Chris Moyles Show 18/12/09 63,000

17 Radio 1's Chart Show 06/12/09 63,000

18 Tinker, Tailor, Soldier, Spy Part 2 63,000

19 The Chris Moyles Show 16/12/09 60,000

20 Wake Up to Wogan 17/12/09 60,000

Total requests per episode

1 Wake Up to Wogan 18/12/09 246,000

2 Radio 1's Chart Show Christmas Edition 242,000

3 Ken Bruce 18/12/09 98,000



6 BBC Switch Christmas Special 20/12/09 78,000

7 5live Liverpool v Arsenal 13/12/09 72,000

8 The Chris Moyles Show with Pink 11/12/09 66,000

9 Tinker, Tailor, Soldier, Spy Part 2 63,000

10 The Now Show Series 29 Ep 2 59,000

11 Greg James 11/12/09 53,000

12 Greatest Live Lounge Covers 21/12/09 52,000

13 Steve Wright in the Afternoon 11/12/09 42,000

14 606 12/12/09 39,000

15 Jeremy Vine 18/12/09 38,000

16 Scott Mills 10/12/09 38,000

17 The Archers 07/12/09 37,000

18 Annie Mac 04/12/09 36,000

19 Red Dwarf Infinity Ep 1 33,000

20 Eddie Izzard - Dress to Kill Ep 1 32,000

The final episode of Wake Up With Wogan and the Radio 1 Christmas Chart Show, both in mid-December, both set new records for requests for radio programmes on the BBC iPlayer.

13


Requests by platform type – December 2009

TV Requests Radio requests (all streams)

96%

96%

96%

97%

97%

97%

4%

4%

4%

3%

3%

3%

July

Aug

Sep

tOct

Nov

Dec

Download requests

Stream requests

Audio podcast requests are not included here since they are not available until after the publishing date for this pack.

Requests from PC/Macs continued to dominate in December across both TV and radio programmes. However PlayStation®3 requests increased +2 points to make up 8% of all TV requests in December, and - in its first full month since the relaunch – requests via the Nintendo Wii contributed another 3%.

80% 81% 74% 76% 78% 79%

9% 9%9% 9% 10% 10%

8% 8%7% 7% 3%9% 6% 6% 8%

July

Aug

Sep

tOct

Nov

Dec

Wii

Other mobile

PS3

iPhone/iTouch

Mac

PC

Streams vs downloads

Device type

86% 86% 85% 85% 86% 87%

11% 11% 11% 11% 12% 12%3% 3% 3% 3% 1%

July Aug Sept Oct Nov Dec

Wii

Other mobile

PS3

iPhone/iTouch

Mac

PC

NB: There are currently issues with measuring iPhone iPlayer data

3%

14


Requests by on-demand catch-up vs live simulcast – Dec 09

TV Requests Radio requests

On-demand (catch-up) requests for programmes continue to dominate TV viewing via BBC iPlayer, although viewing to online simulcast channels increased again this month by +1 point to 8%. For radio the proportions were stable.

95% 94% 98% 96% 93% 92%

5% 6% 2% 4% 7% 8%


Simulcast

On-demand

34% 32% 33% 31% 28% 28%

66% 68% 67% 69% 72% 72%


Simulcast

On-demand

*

* There were technical problems measuring some simulcast streams in September and October

15


BBC iPlayer – use for TV by time of day, December 09

Internet and TV usage patterns by time of day

(scales adjusted for comparison)

06:00

07:00

08:00

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00

20:00

21:00

22:00

23:00

00:00

01:00

02:00

03:00

04:00

05:00

TV viewers

BBC iPlayer TV requests

Internet users (any website)

The scale for each line on this graph is different – TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being far closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

TV peak - 25 million

iPlayer peak – 188,000Internet peak – 29 million

Sources– TV (aged 4+) from BARB Dec 09, internet (aged 2+) from Nielsen Dec 09, iPlayer Dec 09 iStats See footnotes on slide 17 for more detail

Note

: e

ach lin

e h

as a

very

diffe

rent

scale

(see p

eaks)

16


BBC iPlayer – use for radio by time of day, December 09

Internet and radio usage patterns by time of day

(scales adjusted for comparison)

06:00

07:00

08:00

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00

20:00

21:00

22:00

23:00

00:00

01:00

02:00

03:00

04:00

05:00

Radio listeners

BBC iPlayer requests for radio

Internet users (any website)

Sources - radio (aged 16+) from RAJAR Q3 09, internet (aged 2+) from Nielsen Dec 09, iPlayer Dec 09 BBC iStatsSee footnotes on slide 17 for more detail

Radio peak - 14 millioniPlayer peak – 43,000

Internet peak – 29 million

The scale for each line on this graph is different – radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

Note

: e

ach lin

e h

as a

very

diffe

rent

scale

(see p

eaks)

17


BBC iPlayer use by demographic

Use of the BBC iPlayer is measured on a BBC monthly survey of 700 UK adults. The demographic profile of iPlayer is slowly evening out in gender terms, but remaining strongly under-55.

5852 48 49

4248 52 51

Users of PC

iPlayer

All broadband

users

All TV viewers All radio

listeners

Women

Men

4337

30 32

42

41

36 34

1523

36 34

Users of PC

iPlayer

All broadband

users

All TV

viewers

All radio

listeners

55+

35-54

15-34

Gender Age

User profiles - TV from BARB, radio from RAJAR (Q3 09), broadband from TNS survey 2000 adults

70 63 59 59 57 56 58 59

31 37 41 41 43 44 42 41

0%

20%

40%

60%

80%

100%

Jan-

Mar

Apr-

Jun

Jul-

Sep

Oct-

Dec

Jan-

Mar

Apr-

Jun

Jul-

Sep

Oct-

Nov

Women

Men

38 38 41 43 45 43 43 46

39 4342 41 39 41 42 40

21 20 16 16 17 16 15 14

0%

20%

40%

60%

80%

100%

Jan-

Mar

Apr-

Jun

Jul-

Sep

Oct-

Dec

Jan-

Mar

Apr-

Jun

Jul-

Sep

Oct-

Nov

55+

35-54

15-34

18


Glossary

Stream – click to play instantly

Download – save to your computer to play laterWe cannot report on playback of downloads due to technical and data privacy restrictions

Users – a count of computer browers accessing the online iPlayer serviceSo please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.

Requests – number of successful requests to stream or download a programmeWe only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.

Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on iPlayer

Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio

Special footnotes for slides 14-15

TV data – BARB average audience, live overnights, by hour, 01-31 Dec 09, all individuals aged 4+, Total TV

Radio data - RAJAR average audience, Q3 09, by hour, all adults 16+, all radio stations

iPlayer - average requests over 01-31 December 09, by hour, all programmes, stream & downloading, live & on-demand, UK only

Nielsen – December 09, user numbers (aged 2+ based on internet population estimate of 39 million individuals

Online Monthly press pack December 2009 - BBC

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