rubendavidfernandez@ub.edu I @coops_r_active universitat de barcelona

obertament community action"using transmedia storytelling as an innovative tool"

to combat social stigma"towards people with mental illness

Ruben D. Fernández, UB – Universidad de Barcelona Moisés Carmona, UB – Universidad de Barcelona Carmen de la Madrid & Sandra Erill – ETCS Coop

Noelia Sotus – Obertament Association

who?"where?

“obertament” community mental heath"

action - research

4 recognise good"practises

a partnership between:

what?

transmedia storytelling"context and background

4 (relevant & successful) projects…"nurturing & embracing social contacts among people with and without mental illness… "to combat social stigmatization against people who have suffer mental illness episodes.

Radio Nikosia, Brots (outbreaks), Pallapupas (clowns association, Associació teatro imagin, local authorities.

transmedia storytelling"context and background

The key-features of"Social Contact Projects are:" •  Collaborative work between people with and without mental

illness.

•  Initially, people conditions are not revealed.

•  Enhance dialogue and personal information exchange opportunities.

•  Challenge stereotypes"offering new information and new experiences.

•  Avoid any form of authoritarianism and benevolence.

transmedia storytelling"context and background

A partnership is set up to develop an…

action"research

to learn "from

experiences

to"set key issues

about social contatcs

to generate narratives

common research methods & tools are used, an innovative tool is added: transmedia"storytelling.

"weaving social ties "& alliances"(bonding & bridging)

spread & multiply

Know why

Know what

Know How

transmedia storytelling"main goals

why?

transmedia storytelling"reason why…

•  To value “learning by doing” & action-learning, or ground knowledge.

•  To empower practitioners & stakeholders in dialogue with “academia”, and de-empower “academia” knowledge.

•  To innovate using ICT to achieve social transformation and social justice.

how?

transmedia"storytelling

participatory storytelling

participatory media

production

SNS-based

storytelling"methodology & stages

Transmedia storytelling"key-features are:

•  Participants are the storytellers.

•  Different points of view and narratives are taken into consideration.

•  Documentaries can have different ends and story lines.

•  Enhance information and resources exchange and collaboration.

•  Enhance outcomes dissemination and CO - learning.

storytelling"methodology & stages

storytelling"methodology & stages

SG set up projects analysis

first media production

enlargement of the

process

creative"return &

evaluation

tools

Information""NFB / Interactive (Canada)"http://www.nfb.ca/interactive/

DocShift (Canada) "http://doctoronto.ca/docshift

Webdocs.arte (France)"http://www.arte.tv

MIT’s Open documentaries Lab"http://opendoclab.mit.edu

Examples http://gaza-sderot.arte.tv "http://prisionvaley.arte.tv "http://pinepoint.nfb.ca/#/pinepoint

tools - websoftware

KORSAKOW (opensource), klynt, galahad, 3wdoc

transmedia storytelling"tools