monogram - masters - logoinspirations.co

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MONOGRAM MASTERS VOLUME 1

Transcript of monogram - masters - logoinspirations.co

MONOGRAMMASTERS

VOLUME 1

logoinspirations.co

Welcome to the first monogram issue by LogoInspirations. I had to look through more than 1000 monogram submissions

and trim the selections down to just over 300 (320 to be precise). Which was a tough process as so many were great.

Monograms first appeared on coins, as early as 350BC. The earliest known examples are of the names of Greek cities which issued the coins, often the first two letters of the city’s name.

They’ve now become a huge part of our culture in company logos and historical movements. The modern-day monogram is a culmination of its predecessors.

Monograms are easily my favourite type of logo to design, it’s a satisfying struggle to get the letters into a simple position but still make them stand out and be profound.

Featured in the book are monogram masters such as Jeroen van Eerden, Scott Fuller, Kyle Van Cleave, Tim Frame, Yossi Belkin and many more!

Thank you to the members for making this possible!

Jonathan RudolphFounder of LogoInspirations

All logos are © Copyright of their respective owners. All rights reserved. No part of this book may be reproduced in any form without written permission of the copyright owners. Credits for each individual logo can be found on the bottom of each page.Book designed and curated by Jonathan Rudolph of logoinspirations.coThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Email: [email protected]

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❤ My favourite from the book: Kyle Van Cleave of Wild Giant Studio has crafted one of the most simplest monograms that has so much to offer.

CONTENTS

05 MONOGRAM TUTORIAL

06 UPSTATE MERCH CASE STUDY

08 BEHARDY BY GUILHERME VISSOTTO

10 MARTANI BY FRENTE

12 MONOGRAM LOGOS

28 DIRECTORY

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Create a semi circle.

Make a copy and move it to the side.

Use the Shape Builder tool to make the negative space.

Extend the ends and make them longer.

Go to Object > Expand... and add stroke to the top object.

Make a copy and flip it upside down.

Make the stroke thicker.

Expand... the new stroke.

Adjust to desired height and smoothen the edges. Done! ☺

Create a negative space double ‘O’ monogram in Illustrator

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Upstate Merch by Wild Giant StudioWhat is ‘Upstate Merch’?Upstate Merch is a screenprinting & embroidery shop in Whitney Point, New York. They’re great people with a passion for printing and are some of the best in the country in merchandise customizing.

How did the client find you?Dylan, the owner, found us via Instagram in 2019. He was looking to have a character/mascot done for their shop and came upon our work. We hit it off and they have become our go-to printer ever since. They’ve always treated us like family and have been very good to our studio.

What was the brief for the logo?One of the cool things we get to do is to make brand packs or logo kits. These projects generally consist of designing various brand-centric pieces to be used for promotional needs, mostly apparel. This project consisted of 4 logos that needed to work specifically for patches. The crew at Upstate gives us a lot of creative freedom with these sort of projects, as do a lot of clients. They’re really fun projects.

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How many concepts did you create?For this graphic mark we created about 3 different variations, from the original to the end result. Fine tuning aside, it was a fairly quick process to get to the end result.

What’s your logo design process?With these projects we generally try to fit the graphics into buckets, or genres; this will narrow the style we’re trying to accomplish with each piece. Being used primarily for patches we focused on mostly type basedelements. Monograms are a favorite of ours due to the challenge of finding a new way to uniquely, and effectively, represent a letterform or blend multiple characters. Generally, I try to sit down and do a few quick doodles to get a feel for how the letters can be recreated and still identifiable as that specific character. If two letters are involved we do the same process with both characters in play.

The UM mark for Upstate actually happened while already working in vectors. We’d created a few spec UM monograms for them in the past and after deciding we needed an industrial style graphic for this particular piece we felt a heavier visual centerpiece

was needed. When looking at great badges and lockups from the 30’s - 60’s you find a lot of great monograms and lettermarks. The U in the negative space of the M, while probably not wholly original, was just sitting there asking us to help it come to life. I focused a lot on making sure there was balance in the mark so that the U wasn’t overshadowed by the contrasting M. Sometimes when you switch your work from dark to light, or vice versa, it loses something. The M needed to be visually pleasing as well and that is what drove us to create the spike serifs. This allowed us to create framing and callouts for each letter. Long story short!

What’s your advice for logo designers?Don’t put too much stock into searching for the “secret recipe”. Design, especially logo design, is not exclusive to a select talented few. A lot of people can do what we do. The magic is in the process and what you bring to the table as an individual. Logos can be immensely powerful tools, but at the end of the day they’re just lines and shapes. Be a student of the medium and if you’re inspired by someone, reach out to them and pick their brain. Be genuine, kind and always open to learning.

Follow Wild Giant Studio @wildgiantstudio

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Behardy byGuilherme VissottoFollow Guilherme Vissotto @guivissotto

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Martani by FrenteFollow Frente @frente.design

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A B C D

A1 Brenden GoodcuffA2 Max WaltzA3 Brand PieA4 Aaron JohnsonA5 Bojan Stefanovic

B1 Studio du NordB2 Yossi BelkinB3 Bryant Seth Walker B4 Aldemaro Salazar B5 Brand Pie

C1 Jeroen van EerdenC2 Michael LicerioC3 Argo Suryo Prihandito C4 Aditi DhopateC5 Chris Connors

D1 Aaron BrinkD2 Brett OppeelD3 Studio TemporaryD4 Md. Toufique IslamD5 Daniel Rotter

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A B C D

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A1 Daniel RotterA2 Alan HartA3 Basit Saeed A4 Markus Daum A5 Bojan Stefanovic

B1 Benn Brands B2 Aaron Johnson B3 Jeremy LoydB4 Joschka Sawatzky B5 Blake Morgan

C1 Brian SecaidaC2 Brenden Goodcuff C3 Elif KavalciC4 Merve YurttasC5 Daor Design

D1 Chris WilsonD2 Wild Giant Studio D3 Joschka Sawatzky D4 Michael McGrath D5 Brenden Goodcuff

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A1 Tickstyle DesignA2 Adnan Khan A3 Andy Hall A4 Daniel Rotter A5 Ali Alijilani

B1 Alexander RyashinB2 Brand PieB3 Amit PatjoshiB4 James Flynn B5 Abraham Urias

C1 Aleksandar Mihajlovic C2 Anna Horst C3 Bojan Stefanovic C4 Affandi bin KamarolzamanC5 Nicky Genov

D1 Aaron Johnson D2 Brenden GoodcuffD3 Georgi Todorov DimitrovD4 Agnelo Manoel da SilvaD5 Wild Giant Studio

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A B C D

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A1 Juan MunozA2 Jeroen van EerdenA3 Blake MorganA4 VanderbrandA5 Tim Langer

B1 Damian SchoberB2 Guilherme Victoria B3 Kiran UKB4 Brenden GoodcuffB5 Younique Studio

C1 Jeremy LoydC2 Jennifer WoockmanC3 Alexander RyashinC4 Tim FrameC5 Yan Suari Shakti

D1 Wild Giant StudioD2 Diego MessoriD3 Jason PereiraD4 Stellen Design D5 Younique Studio

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A1 Younique StudioA2 Aiman MDA3 Tickstyle DesignA4 Allan FaustinoA5 Geoff Harkins

B1 Simone De MarcoB2 Aldemaro SalazarB3 Chris ConnorsB4 Numa MartaB5 Omar Monterrubio

C1 Yossi BelkinC2 Soma SundarC3 Sreenihal PoukaC4 Geoff HarkinsC5 Joschka Sawatzky

D1 Wick And MortarD2 Studio TemporaryD3 Daniel RotterD4 David Gomez MartinD5 Furqan Anwer

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A B C D

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A1 Jorge FloresA2 Studio TemporaryA3 Yan Suari ShaktiA4 Tim LangerA5 Guilherme Vissotto

B1 Tickstyle DesignB2 Reid StiegmanB3 Tim FrameB4 Wick And MortarB5 Wild Giant Studio

C1 Chase AlexanderC2 Yoga NathaC3 Shaheer AhmadC4 Tim LangerC5 Tickstyle Design

D1 Muhammad Alvan Ainul AfifiD2 Yan Suari ShaktiD3 Sherif Eid Taha SalehD4 Tickstyle DesignD5 Soliman Algendy

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A1 Aiman MDA2 Diego MessoriA3 Eric WestoverA4 Younique StudioA5 Fiyin Adeniyi

B1 Aaron JohnsonB2 Michael McGrathB3 Loukas ChondrosB4 Lewis FranceB5 Damian Schober

C1 Basit SaeedC2 Barrington ReevesC3 Studio MaltC4 Steve DeCusatisC5 Studio Temporary

D1 FrenteD2 Aaron JohnsonD3 Younique StudioD4 Studio TemporaryD5 Sunil Kumar

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A B C D

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A1 Jeroen van EerdenA2 Brett OppeelA3 Foxtrot StudioA4 Omar GarciaA5 Gabriel Lazaretti

B1 Brenden GoodcuffB2 Hendrik KuiterB3 Jeroen van EerdenB4 Sasa OstojicB5 Tickstyle Design

C1 Ilham Albab HaqiqiC2 Ognjen OgnjanovicC3 Juni PratamaC4 Foxtrot StudioC5 Diego Messori

D1 Cassio VieiraD2 Mukesh MD3 Ilham Albab HaqiqiD4 Clay KrombergD5 Tim Frame

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A1 Jeroen van EerdenA2 Renoun CreativeA3 Studio du NordA4 Jeroen van EerdenA5 Markus Jungen

B1 Younique StudioB2 Christopher ReedB3 Geoff HarkinsB4 Max WaltzB5 Renoun Creative

C1 Wild Giant StudioC2 Winston TabarC3 Aaron JohnsonC4 Saul Lia Rios C5 Markus Jungen

D1 Shubhang RajputD2 Filippos PenteD3 Renoun CreativeD4 Martin BocD5 Jeroen van Eerden

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A B C D

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A1 Mark OsmondA2 Pratik Prakash PatilA3 Sergey LobzenkoA4 Gabriel LazarettiA5 Studio Malt

B1 Markus DaumB2 Ilker TureB3 Sebastian GerichhausenB4 Studio MaltB5 Tickstyle Design

C1 Pedro Jose Alvarado GonzalezC2 Daniel RotterC3 Milos DjuricC4 Tim LangerC5 Pink Cheese Designs

D1 Pratik Prakash PatilD2 Eric WestoverD3 Pink Cheese DesignsD4 Tim LangerD5 Studio Malt

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A1 Tim FrameA2 Daniel RotterA3 William LovecraftA4 Dennis Van OevelenA5 Gabriel Tarin

B1 Renoun CreativeB2 Kiran UKB3 Joao Lessa NetoB4 Gabriel TarinB5 Renoun Creative

C1 Katie ConnollyC2 Waldemar PerezC3 Emunah WinerC4 Ilshat IskhakovC5 Rachid Baali

D1 Michael McGrathD2 Justin RoyD3 Wick And MortarD4 Renoun CreativeD5 Tim Frame

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A1 Daniel RotterA2 Liam Jackson A3 Fito Endryanto A4 Hendrik KuiterA5 Jorge Flores

B1 Filippos PenteB2 Studio Malt B3 Brenden GoodcuffB4 Florian Gattermair B5 Joschka Sawatzky

C1 Filippos PenteC2 Mike Camera C3 Jeroen van Eerden C4 Christopher Reed C5 Japhet Onojie

D1 Guilherme VictoriaD2 Filippos PenteD3 Foxtrot Studio D4 Wick And Mortar D5 Daniel Rotter

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A1 Jorge FloresA2 Keshav GroverA3 MatachoA4 Winston TabarA5 Renoun Creative

B1 Ilham Albab HaqiqiB2 Japhet OnojieB3 Aaron Johnson B4 Onoriode Aluya B5 Paola Diaz Janna

C1 Jati KusumoC2 Aaron Johnson C3 Michael McGrathC4 Milos DjuricC5 Renoun Creative

D1 Pink Cheese DesignsD2 Mike KnapekD3 Jeff Knight D4 Manuel Unterhuber D5 Pink Cheese Designs

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A1 Slavisa SavicA2 Aaron JohnsonA3 Sandi HidayatA4 Roberto HernandezA5 Richard Ajayi

B1 Tim LangerB2 Rui Pedro AguiamB3 Mai Trung ThaiB4 Daniel RogersB5 Riccardo Gilardoni

C1 Sandi HidayatC2 Winston Tabar C3 Martin Vosatka C4 Brenden Goodcuff C5 Tim Langer

D1 Pratik Prakash PatilD2 Srdjan Marjanovic D3 Diego MessoriD4 Sandi Hidayat D5 Sebastian Gerichhausen

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A1 Manuel DuarteA2 Numa MartaA3 Joschka SawatzkyA4 Jorge FloresA5 Jordan Hadler

B1 Parker NugentB2 Rachid Baali B3 Kaejon MisuracaB4 Lewis FranceB5 Jolan Jimenez

C1 Pink Cheese DesignsC2 Raed AliC3 Kiefer Lee C4 Clay KrombergC5 Myles Mendoza

D1 Milos DjuricD2 Paul Cartmill D3 Kent DikaD4 Keshav Grover D5 Jorge Flores

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A1 Myles MendozaA2 Dharmesh PanchalA3 Fikri SetiadiA4 Geoff HarkinsA5 Gabriel Tarin

B1 Elif KavalciB2 Eric LiaoB3 Joschka SawatzkyB4 Georgi Todorov DimitrovB5 Diego Messori

C1 Daniel RaubenheimerC2 Pratik Prakash Patil C3 Guilherme Victoria C4 Gabriel TarinC5 Studio Malt

D1 Eduard ButaD2 Cursor Design StudioD3 Diego MessoriD4 Ilham Albab HaqiqiD5 Jon Briggs

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Aaron Brink [email protected]

Aaron Johnson [email protected]

Abraham Urias [email protected]/abrahamurias

Aditi Dhopate [email protected]/aditi_designstudio

Adnan Khan [email protected]/Kh44n

Affandi bin Kamarolzaman [email protected]/apendmc

Agnelo Manoel da Silva [email protected]

Aiman MD [email protected]/aimanmd

Alan Hart [email protected]

Aldemaro Salazar [email protected]/el_alde

Aleksandar Mihajlović [email protected]/AleksandarMihajlovic

Alexander Ryashin [email protected]

Alfredo Reyes [email protected]/AREYESD

Ali Alijilani [email protected]

Allan Faustino [email protected]

Amit Patjoshi [email protected]

Andy Hall [email protected]

Anna Horst [email protected]

Argo Suryo Prihandito [email protected]/iamsnoopyman

Barrington Reeves [email protected]

Basit Saeed [email protected]/bsgraphicsuk

Benn Brands [email protected]/benn.brands

Blake Morgan [email protected]

blakemorgandesign.squarespace.com

Bojan Stefanovic [email protected]

logoholik.com

Brand Pie [email protected]

Brenden Goodcuff [email protected]

Brett Oppeel [email protected]

Brian Secaida [email protected]/alwaysdownforanotherround

Bryant Seth Walker [email protected]/BryantWalker

Cassio Vieira [email protected]

Chase Alexander [email protected]/thom2maro

Chris Connors [email protected]

thisisheavy.co

Chris Wilson [email protected]

Christopher Reed [email protected]

Clay Kromberg [email protected]

Cursor Design Studio [email protected]

Damian Schober [email protected]

Daniel Raubenheimer [email protected]/dan_design_co

Daniel Rogers [email protected]

THE CREATIVES & DESIGN STUDIOS

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Daniel Rotter [email protected]

Daor Design [email protected]

David Gómez Martín [email protected]/davidgomezm

Dennis Van Oevelen [email protected]

Dharmesh Panchal [email protected]/dharmesh_design

Diego Messori [email protected]/diego_messori

Eduard Buta [email protected]

Elif Kavalci [email protected]/thinkerandtailor

Emunah Winer [email protected]

Eric Liao [email protected]

Eric Westover [email protected]/eric-m-westover

Fikri Setiadi [email protected]/Fikrisetiadi

Filippos Pente [email protected]/Mistershot

Fito Endryanto [email protected]/hazelblade

Fiyin Adeniyi [email protected]/fiyinadeniyi

Florian Gattermair [email protected]/graphical_flow

Foxtrot Studio [email protected]

Frente [email protected]

Furqan Anwer [email protected]/logo.furqan

Gabriel Lazaretti [email protected]/glazdesign

Gabriel Tarin [email protected]/gabrieltarin

Geoff Harkins [email protected]

Georgi Todorov Dimitrov [email protected]

Guilherme Victoria [email protected]

Guilherme Vissotto [email protected]

Hendrik Kuiter [email protected]

Ilham Albab Haqiqi [email protected]

Ilker Ture [email protected]/iture

Ilshat Iskhakov [email protected]

Istvan Dukai [email protected]

James Flynn [email protected]

Japhet Onojie [email protected]/designbyjaphet

Jason Pereira [email protected]/jpxinsta

Jati Kusumo [email protected]

Javier Andres Flores [email protected]/altavista.design

Jeff Knight [email protected]

Jelle Inghels [email protected]

Jennifer Woockman [email protected]

Jeremy Loyd [email protected]

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Jeroen van Eerden [email protected]

João Lessa Neto [email protected]/joaolessa

Jolan Jimenez [email protected]

Jon Briggs [email protected]

Jordan Hadler [email protected]/here

Jorge Flores [email protected]/ozzttion

Joschka Sawatzky [email protected]

Juan Munoz [email protected]

Juni Pratama [email protected]/pdsgn_

Justin Roy [email protected]

Kaejon Misuraca [email protected]

Katie Connolly [email protected]

Kent Dika [email protected]

Keshav Grover [email protected]

Kiefer Lee [email protected]

Kiran UK [email protected]/kiranuk

Lewis France [email protected]

Liam [email protected]

Loukas Chondros [email protected]/LoukasChondros

Mai Trung Thái [email protected]/thaimaidesign

Manuel Duarte [email protected]/manuelduartep90

Manuel Unterhuber [email protected]/unterhuberdesign

Mark Osmond [email protected]

Markus Daum [email protected]

Markus Jungen [email protected]

Martin Boc [email protected]/eboc

Martin Vosatka [email protected]

Matacho [email protected]

Max Waltz [email protected] maxwaltz.com

Md. Toufique Islam [email protected]/toufique.islam.designs

Merve Yurttaş [email protected]/merveyurttas

Michael Licerio [email protected]

Michael McGrath [email protected]

Mike Camera [email protected]

Mike Knapek [email protected]

Milos Djuric [email protected]/djuksico

Muhammad Alvan Ainul Afifi [email protected]/alvanizer

Mukesh M [email protected]

Myles Mendoza [email protected]

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Nicky Genov [email protected]

Numa Marta [email protected]

Ognjen Ognjanović [email protected]

Omar Garcia [email protected]

Omar Monterrubio [email protected]/omarmonterrubiososa

Onoriode Aluya [email protected]/roid_studios

Paola Diaz Janna [email protected]

Parker Nugent [email protected]/parkernugent

Paul Cartmill [email protected]

Pedro José Alvarado González [email protected]/electriczeitgeist

Pink Cheese Designs [email protected]

Pratik Prakash Patil [email protected]_patil_28.dribbble.com

Rachid Baali [email protected]/rachiddesign

Raed Ali [email protected]

Reid Stiegman [email protected]

Renoun Creative (Nicholas Haas) [email protected]

Riccardo Gilardoni [email protected]

Richard Ajayi [email protected]

Roberto Hernandez [email protected]

Rui Pedro Aguiam [email protected]

Sandi Hidayat [email protected]/sandihidayat1

Sasa Ostojic [email protected]

Saul Lia Rios [email protected]/s7_design

Sebastian Gerichhausen [email protected]

Sergey Lobzenko [email protected]/Nagual

Shaheer Ahmad [email protected]/royallogodesigner

Sherif Eid Taha Saleh [email protected]/sherif-eid

Shubhang Rajput [email protected]/materealdesigns

Simone De Marco [email protected]/SimoneDeMarco

Slavisa Savic [email protected]

Soliman Algendy [email protected]/S-Algendy22

Soma Sundar [email protected]/gravitycreative

Srdjan Marjanovic [email protected]

Sreenihal Pouka [email protected]

Stellen Design (Jordis Small) [email protected]

Steve DeCusatis [email protected]

Studio du Nord (Sean Cooley) [email protected]

Studio Malt (Jack Muldowney) [email protected]

Studio Temporary (Scott Fuller) [email protected]

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Sunil Kumar [email protected]/designbyhelios

Tamás Mihály [email protected]/MTOM3

Tickstyle Design [email protected]/tickstyle

Tim Frame [email protected]

Tim Langer [email protected]/tim_made_it

Vanderbrand [email protected]

Waldemar Perez [email protected]

Waseem Kadoura [email protected]/waseemkadoura

Wick And Mortar (Derek Muller) [email protected]

Wild Giant Studio [email protected]

William Lovecraft [email protected]

Winston Tabar [email protected]

Yael Méndez [email protected]

Yan Suari Shakti [email protected]

Yoga Natha [email protected]/yoganatha

Yossi Belkin [email protected]

Younique Studio [email protected]