MARCH 8-10, 2020 - IBS New York
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2020 show preview be passionate be excited MARCH 8-10, 2020 JAVITS CENTER • NEW YORK CITY ny.thebeautyexperience.com be here! be inspired REGISTER HERE Created from the merging of two industry legends:
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Transcript of MARCH 8-10, 2020 - IBS New York
2020 show preview
be passionate
be excited
MARCH 8-10, 2020JAVITS CENTER • NEW YORK CITY
ny.thebeautyexperience.com
be here!
be inspired
REGISTER HERE
Created from the merging of two industry legends:
You can’t afford to miss the greatest opportunity to buy and sell professional beauty products on the east coast!
3
your chair, your business.the beauty experience for independent stylist professionals.
MARCH 8-10, 2020JAVITS CENTER • NEW YORK CITY
Created from the merging of two industry legends:
experience connectwith the beauty community and create new business relationships
learncurrent and future trends and techniques from beauty influencers
and discover new trends & product demos to take back to your salon
start planning your beauty experienceBusiness Building and Hands-On Workshops 20
Hair: Techniques & Trends 38
Hair: Color Focus 48
Hair: Extensions & Loss 50
Makeup & Artistry 52
Nail: Techniques & Trends 54
The Business of Beauty 56
Educator Profiles 62
Registration 76
HA
LO
CO
UT
UR
E.C
OM
80
0-2
20
-09
06
BOOTH
2401
PR
OF
ES
SIO
NA
L E
XT
EN
SIO
NS
new Exhibit Hall Highlights 4
HairShop Stage 6
BarberShop Stage 8
Conference at a Glance 10
Directory of Exhibitors 12
beauty zones
nail marketplaceTo stand out from the competition and keep clients coming back, you need more than just talent! Find the most sought-after nail products from cuticle to tip at the brand-new Nail Marketplace and learn from experts whose nail techniques are coveted around the world.
makeup counterDive deep into the world of makeup and explore products that will take your makeup application skills to the next level. Learn how to use the latest pigmented eyeshadows, thickening mascaras and foundations meant for both brides and camera-ready models.
business guidesFind all the essential tools required to build a brand in the digital age, including the latest technology and apps. Discover how you can use salon software to keep track of your booking, inventory and accounting information.
beauty from withinTest, try and find new supplements for skin, hair and nails to add to your menu. Plus, learn exciting ways to increase revenue with quality ingredients.
54
professional products + best prices
be influenceMeet with beauty super stars and learn some of their most coveted tips to build your business! These artists will give you a VIEW FROM THEIR CHAIR and insight into how they developed their passions to fuel their careers and business and how you can do the same.
• REBECCA TAYLOR • ROB THE ORIGINAL• SARAYAH POLITI • CARLOS ESTRELLA• URSULA STEPHEN • PAT REGAN
• TYRIK JACKSON • AND MORE!
• SOFI POK
REGISTER HERE
FREEWITH THE NEW
ALL ACCESS EXPO PASSCLICK HERE
FOR SCHEDULESCHEDULE SUBJECT
TO CHANGE
This is your opportunity to discover and purchase the latest products
SUNDAY 3.8• Expo Hall 9:30am - 6:00pm
• Workshops• Business Building Sessions• Beauty Cast Network
Job Fair• Competitions
MONDAY 3.9• Expo Hall 9:30am - 6:00pm
• Workshops• Business Building Sessions• Beauty Cast Network
Job Fair• Competitions
TUESDAY 3.10• Expo Hall 9:30am - 5:00pm
• Beauty Cast Network Job Fair
• Student Day
2020 SCHEDULE SNAPSHOT
influenced expo hall and experiential zones
= the beauty experience hitting the biggest beauty marketplace at professionals-only pricing.
new
76*SCHEDULE SUBJECT TO CHANGE
NICHOLASFRENCH
NICHOLAS FRENCH INT’L
SUEPEMBERTON
AMY & WOODYMICHLEB
STYLE THE THE RUNWAY
KEYANEAL
KOLOUR KULTURE
RUSSELLCORDEIRO
AGNESCABALA
KARG, INC
CANDYSHAW
SUNLIGHTS BALAYAGE
SARAYAHPOLITI
TRUSS
MYKEYO’HALLORAN
MANIC PANIC
NAJAHAZIZ
BEAUTY BEYOND THE CHAIR
REGISTER HERE
FREEWITH THE NEW
ALL ACCESS EXPO PASS
energized
133-15 32ND AVE, FLUSHING, NY 11354TEL (800) 551 5020 | (718) 445 8046
WWW.PIBBS.COM
INNOVATIVE DESIGNS FOR SALON & SPA
When your salon’s style is as important as your client’s style!
HairShop StageSharpen your skills during live demos with legendary artists
and influencers providing insight into their coveted techniques. Walk away feeling inspired and motivated!
Click here for schedule
barber competitionsBarberShop Stage
Learn tips and techniques from some of the top barbers in the industry! Respected for their incredible skills, these barbers will inspire
and motivate, and help you bring more profits into the shop!
Click here for schedule
*SCHEDULES SUBJECT TO CHANGE
8
TRADITIONAL BARBER COMPETITION SUNDAY MARCH 8 11:00AM – 12:00PM Each barber will be given 40 min. to execute a Gentleman’s Tradi-tional Cut and Style.
• Cut must incorporate scissors and clippers.
• Gentleman’s cut includes a combover, pomp, taper, part and comps, DA, etc.
• Points are deducted for ill-preparation.
FREESTYLE BARBER COMPETITION SUNDAY MARCH 8 12:15PM – 1:15PM Each barber will be given 40 min. to execute a freestyle design.
• Competitor can create any design, without a reference point such as paper, cell phone, tablet, etc.
• Competitor can create any design using his/her skill and imagination only.
• Points are deducted forill-preparation.
SPEED FADE BARBER COMPETITIONMONDAY MARCH 9 11:00AM – 11:30PM Each barber will be given 15 min. to execute a fade.
• Competitor will be judged on speed and the finished product.
• Competitor’s model must have a #2 or equivalent on the top before competition begins.
• Top must be taken down to a minimum of 1 ½.
• Longer hair and scissor techniques are welcome.
• Points are deducted for ill-preparation.
LADIES ROCK BARBER COMPETITIONMONDAY MARCH 9 11:30AM – 12:30PM Only female competitors are allowed in this competition. Competitors will have 40 min. to execute a cut.
• Competitors must complete a skin fade on the sides with a hard part and combover haircut or pompadour with a hard part.
• Points are deducted for ill-preparation.
Bmr. eauty equipment
LEEN &
BERTUSREUZEL
CHRISBOSSIO
TOMB 45
SOPHIEPOKROB
THE ORIGINALBABYLISS BARBEROLOGY
IVANSUAREZ
ROLDA
CARLOSESTRELLA
BABYLISS BARBEROLOGY
PATREGAN
BABYLISS BARBEROLOGY
HOSTED BYJOE
FLANOMAJOR LEAGUE BARBER
REGISTER HERE
FREEWITH THE NEW
ALL ACCESS EXPO PASS
BRANDILASHAY
CASSIEKURTZ
HER CHAIR HIS HAIR
9
DO YOU HAVE WHAT IT TAKES TO WIN? REGISTER HERE AND FIND OUT!
SPONSORS:
energizedDO YOU HAVE WHAT IT TAKES TO WIN? REGISTER HERE AND FIND OUT!
Competition fee includes exhibit hall expo pass for competitor and one model.
SUNDAY3.8.20
HAIR: TECHNIQUES & TRENDS
HAIR: COLOR FOCUS
HAIR: EXTENSIONS & LOSS
MAKEUP & ARTISTRY
NAIL: TECHNIQUES & TRENDS
THE BUSINESS OF BEAUTY
ROOM 1E19 ROOM 1E20 ROOM 1E21 ROOM 1E09 ROOM 1E10 ROOM 1E16 ROOM 1E18 ROOM 1E17 ROOM 1E07 ROOM 1E08
10:30am - 11:45am
Timeless Beauty EducationJORGE MORALES – OLIVIA GARDEN
The WAHL GentlemanJUAN RAMOS – WAHL
Welcome to the Worldof Step-Bone CutSAYURI USHIO – STEP BONE CUT
The Biggest Mistakes Hairstylists Make for PhotoshootsMONAE EVERETT – MONAE ARTISTRY
Perfecting Your Balayage & Highlighting SkillsADRIENNE ROGERS – PRODUCT CLUB
Tape-In Extensions: Blend Like A BossBAELEE REITER – DONNA BELLA HAIR EXTENSIONS
Six-Figure BrowsNICCK TOWNSEND – BRIAN CHAMPAGNE SKIN CARE
PolyGel: Lighter. Stronger. Easier.JESSE BRUNER – GELISH
Booked Solid 2.0PAUL DIGRIGOLI – PAUL DIGRIGOLI SEMINARS
More Money - Powerful Steps To Raise Your PricesZAN RAY – ZAN RAY SALON COACH
12:15pm - 1:30pm
To be announcedFOR UPDATES VISIT NY.THEBEAUTYEXPERIENCE.COM
Just Cut It!URSULA STEPHEN – UNILEVER
Dry CuttingRYAN TEAL – TEAL
Curls Gone WildMARLO STEENMAN – REVLON PROFESSIONAL
The Truth about HaircolorSHERRY RATAY – SHERRY RATAY INC
Become a Major Player in the Hair Loss IndustryRODNEY BARNETT – INNOVATIONS TODAY
How to Apply Lash ExtensionsGABE DRAKE – BORBOLETA
Your Business, Your RulesJAIME SCHRABECK – PRECISION NAILS
Let’s Get Those Prices Up!IVAN ZOOT – CLIPPER GUY
The Six-Figure Solution: A Guide to GreatnessAMY CARTER – EMPOWERING YOU CONSULTING
2:00pm - 3:15pm
Evolve - An EditorialStyling ClassNICHOLAS FRENCH – NICHOLASFRENCH INTERNATIONAL
Rainbow MeltsMYKEY O’HALLORAN – MANIC PANIC
Ib™ Hand-Tied and BeadedMethod CertificationJENNY JACOME – ILLUSTRATEDBEAUTY
Instragrammable Trends & Styling TechniquesSTEPHANIE HODGES – STEPHSTYLES
Cut & Coloring Men’s HairWANZA POOLE & CRAIG MCLAURIN – ICONIC BARBER
Micro Link FusionJUSTIN KACE – JUSTINKACE
Bridal Master ClassCHRIS CIANCI – CHRISTOPHER CIANCI ARTISTRY
To be announcedFOR UPDATES VISIT NY.THEBEAUTYEXPERIENCE.COM
Financial Fitness - 6 Ways to Increase Profitability STEPHEN GOMEZ – STEPHEN GOMEZ BUSINESS COACHING
Where’s Your Money, Honey? MIKI WRIGHT – BEAUTYSUPER STARS.COM
3:45pm - 5:00pm
Maximum Impact - Blowoutsthat will Build Your BookTODD TINNEL – DYSON SUPERSONIC
Translating Styles fromPics to Clients’ HeadsGILAD GOLDSTEIN – ULTA BEAUTY
The Wave TourNAJAH AZIZ – BEAUTY BEYONDTHE HAIR
Time & EfficiencySEAN CASEY – THE POPULAR NOBODY
Perfecting Your Balayage & Highlighting SkillsADRIENNE ROGERS – PRODUCT CLUB
Coloring ExtensionsDESTINY COX – DCI ACADEMY
Norvell Spray Tan - FREE Certification ClassBRANDON CARDINAL – NORVELL SUNLESS
To be announcedFOR UPDATES VISIT NY.THEBEAUTYEXPERIENCE.COM
How to Create a Luxurious SalonSHERRY RATAY – SHERRY RATAY INC
How To Be A More Awesomer Hairdresser! RYAN TEAL – TEAL
MONDAY3.9.20 ROOM 1E19 ROOM 1E20 ROOM 1E21 ROOM 1E09 ROOM 1E10 ROOM 1E16 ROOM 1E18 ROOM 1E17 ROOM 1E07 ROOM 1E08
10:30am - 11:45am
Viral BraidsRASHUNA DURHAM – AMIKA
Build Your Business,Your Book, and YourselfMARTINO CARTIER – MARTINO
Beyond the Beard:Creating a 5-Star BeardTrim for Every ClientCASSIE KURTZ – HER CHAIRHIS HAIR
Move Your Brand Forward with the Right ImageryMONAE EVERETT – MONAE ARTISTRY
Layering & LightsCHRISTOPHER DOVE & JOHN SIMPSON – COCRE8
Treating Hairloss from the Inside OutRODNEY BARNETT – INNOVATIONS TODAY
Microblading Eyebrows and Lash-Line EyelinerQUYEN NGUYEN – EVALASH
Gelish® DipJESSE BRUNER – GELISH
The Beauty Social - Instagram for Beauty ProsJENNIFER MACDOUGALL – THE BEAUTY SOCIALSUZIE BOND – BOND BEAUTY
More Money - Powerful Steps To Raise Your PricesZAN RAY – ZAN RAY SALON COACH
12:15pm - 1:30pm
To be announcedFOR UPDATES VISIT NY.THEBEAUTYEXPERIENCE.COM
Real Haircutting SolutionsGOLDSTEIN – ULTA BEAUTY
Razor Cutting Made SimpleRYAN TEAL – TEAL
Curls Gone WildMARLO STEENMAN – REVLON PROFESSIONAL
Perfecting Your Balayage & Highlighting SkillsADRIENNE ROGERS – PRODUCT CLUB
The Malayasian WeaveJUSTIN KACE – JUSTINKACE
Flawless Bride: Makeup for all AgesEVE PEARL – EVE PEARL BEAUTY - GREATFACES
To be announcedFOR UPDATES VISIT NY.THEBEAUTYEXPERIENCE.COM
Asking for Referrals in 2020IVAN ZOOT – CLIPPER GUY
Money-Making MachineAMY CARTER – EMPOWERING YOU CONSULTING
2:00pm - 3:15pm
Un.DoneJAMIE BRICE – AMIKA
Future Trends in HaircuttingOSCAR BOND – HATTORI HANZOSHEARS
The Wave TourNAJAH AZIZ – BEAUTY BEYONDTHE HAIR
How to Groom the Bearded GentWANZA POOLE & CRAIG MCLAURIN – ICONIC BARBER
Spice up Your Brunettes!MARCO PELUSI – MARCO PELUSI STUDIO, INC
Advanced Business StrategiesTAYLOR BOREN – HALOCOUTURE
Bridal Master ClassCHRIS CIANCI – CHRISTOPHER CIANCI ARTISTRY
Waterless Spa PedicuresJAIME SCHRABECK – PRECISION NAILS
Are You Running Your Salon or is Your Salon Running You?PAUL DIGRIGOLI – PAUL DIGRIGOLI SEMINARS
Recruiting 101 - Build a Thriving Culture! STEPHEN GOMEZ – STEPHEN GOMEZ BUSINESS COACHING
3:45pm - 5:00pm
Timeless Beauty EducationJORGE MORALES – OLIVIA GARDEN
Keratin Smoothing SystemYVETTE KRICHELI – KASHMIR HAIRSYSTEM
To be announcedFOR UPDATES VISIT NY.THEBEAUTYEXPERIENCE.COM
Elements - A Men’s Grooming ExperienceJOHN MOSLEY & SEAN CASEY – THE POPULAR NOBODY
Balayage Brilliance! CANDY SHAW – SUNLIGHTS BALAYAGE
Coloring ExtensionsDESTINY COX – DCI ACADEMY
Learn How to Wax Brows Perfectly!MALYNDA VIGLIOTTI – BOOM BOOM BROW BAR
To be announcedFOR UPDATES VISIT NY.THEBEAUTYEXPERIENCE.COM
Build Your Clientele in 30-DaysCARLOS VALENZUELA – CARLOS VALENZUELA EDUCATION
Be Your Own BossMIKI WRIGHT – BEAUTYSUPER STARS.COM
11
SUNDAY3.8.20
HAIR: TECHNIQUES & TRENDS
HAIR: COLOR FOCUS
HAIR:EXTENSIONS& LOSS
MAKEUP & ARTISTRY
NAIL: TECHNIQUES & TRENDS
THE BUSINESS OF BEAUTY
ROOM 1E19 ROOM 1E20 ROOM 1E21 ROOM 1E09 ROOM 1E10 ROOM 1E16 ROOM 1E18 ROOM 1E17 ROOM 1E07 ROOM 1E08
10:30am - 11:45am
Timeless Beauty EducationJORGE MORALES – OLIVIA GARDEN
The WAHL GentlemanJUAN RAMOS – WAHL
Welcome to the World of Step-Bone CutSAYURI USHIO – STEP BONE CUT
The Biggest MistakesHairstylists Make forPhotoshootsMONAE EVERETT – MONAEARTISTRY
Perfecting Your Balayage& Highlighting SkillsADRIENNE ROGERS – PRODUCTCLUB
Tape-In Extensions:Blend Like A BossBAELEE REITER – DONNA BELLAHAIR EXTENSIONS
Six-Figure BrowsNICCK TOWNSEND – BRIANCHAMPAGNE SKIN CARE
PolyGel: Lighter. Stronger.Easier.JESSE BRUNER – GELISH
Booked Solid 2.0PAUL DIGRIGOLI – PAUL DIGRIGOLISEMINARS
More Money - PowerfulSteps To Raise Your PricesZAN RAY – ZAN RAY SALON COACH
12:15pm - 1:30pm
To be announcedFOR UPDATES VISIT NY.THEBEAUTYEXPERIENCE.COM
Just Cut It! URSULA STEPHEN – UNILEVER
Dry CuttingRYAN TEAL – TEAL
Curls Gone WildMARLO STEENMAN – REVLONPROFESSIONAL
The Truth about HaircolorSHERRY RATAY – SHERRY RATAY INC
Become a Major Player inthe Hair Loss IndustryRODNEY BARNETT – INNOVATIONSTODAY
How to Apply LashExtensionsGABE DRAKE – BORBOLETA
Your Business, Your RulesJAIME SCHRABECK – PRECISIONNAILS
Let’s Get Those Prices Up!IVAN ZOOT – CLIPPER GUY
The Six-Figure Solution:A Guide to GreatnessAMY CARTER – EMPOWERINGYOU CONSULTING
2:00pm - 3:15pm
Evolve - An Editorial Styling ClassNICHOLAS FRENCH – NICHOLAS FRENCH INTERNATIONAL
Rainbow MeltsMYKEY O’HALLORAN – MANIC PANIC
Ib™ Hand-Tied and Beaded Method CertificationJENNY JACOME – ILLUSTRATED BEAUTY
Instragrammable Trends& Styling TechniquesSTEPHANIE HODGES – STEPHSTYLES
Cut & Coloring Men’s HairWANZA POOLE & CRAIG MCLAURIN –ICONIC BARBER
Micro Link FusionJUSTIN KACE – JUSTINKACE
Bridal Master ClassCHRIS CIANCI – CHRISTOPHERCIANCI ARTISTRY
To be announcedFOR UPDATES VISIT NY.THEBEAUTYEXPERIENCE.COM
Financial Fitness - 6 Waysto Increase ProfitabilitySTEPHEN GOMEZ – STEPHEN GOMEZBUSINESS COACHING
Where’s Your Money,Honey?MIKI WRIGHT – BEAUTYSUPERSTARS.COM
3:45pm - 5:00pm
Maximum Impact - Blowouts that will Build Your BookTODD TINNEL – DYSON SUPERSONIC
Translating Styles from Pics to Clients’ HeadsGILAD GOLDSTEIN – ULTA BEAUTY
The Wave TourNAJAH AZIZ – BEAUTY BEYOND THE HAIR
Time & EfficiencySEAN CASEY – THE POPULARNOBODY
Perfecting Your Balayage& Highlighting SkillsADRIENNE ROGERS – PRODUCTCLUB
Coloring ExtensionsDESTINY COX – DCI ACADEMY
Norvell Spray Tan -FREE Certification ClassBRANDON CARDINAL –NORVELL SUNLESS
To be announcedFOR UPDATES VISIT NY.THEBEAUTYEXPERIENCE.COM
How to Create aLuxurious SalonSHERRY RATAY – SHERRY RATAY INC
How To Be A MoreAwesomer Hairdresser!RYAN TEAL – TEAL
MONDAY3.9.20 ROOM 1E19 ROOM 1E20 ROOM 1E21 ROOM 1E09 ROOM 1E10 ROOM 1E16 ROOM 1E18 ROOM 1E17 ROOM 1E07 ROOM 1E08
10:30am - 11:45am
Viral BraidsRASHUNA DURHAM – AMIKA
Build Your Business, Your Book, and YourselfMARTINO CARTIER – MARTINO
Beyond the Beard: Creating a 5-Star Beard Trim for Every ClientCASSIE KURTZ – HER CHAIR HIS HAIR
Move Your Brand Forwardwith the Right ImageryMONAE EVERETT – MONAEARTISTRY
Layering & LightsCHRISTOPHER DOVE &JOHN SIMPSON – COCRE8
Treating Hairloss fromthe Inside OutRODNEY BARNETT – INNOVATIONSTODAY
Microblading Eyebrows andLash-Line EyelinerQUYEN NGUYEN – EVALASH
Gelish® DipJESSE BRUNER – GELISH
The Beauty Social -Instagram for Beauty ProsJENNIFER MACDOUGALL – THEBEAUTY SOCIALSUZIE BOND – BOND BEAUTY
More Money - PowerfulSteps To Raise Your PricesZAN RAY – ZAN RAY SALON COACH
12:15pm - 1:30pm
To be announcedFOR UPDATES VISIT NY.THEBEAUTYEXPERIENCE.COM
Real Haircutting SolutionsGOLDSTEIN – ULTA BEAUTY
Razor Cutting Made SimpleRYAN TEAL – TEAL
Curls Gone WildMARLO STEENMAN – REVLONPROFESSIONAL
Perfecting Your Balayage& Highlighting SkillsADRIENNE ROGERS – PRODUCTCLUB
The Malayasian WeaveJUSTIN KACE – JUSTINKACE
Flawless Bride: Makeupfor all AgesEVE PEARL – EVE PEARL BEAUTY -GREATFACES
To be announcedFOR UPDATES VISIT NY.THEBEAUTYEXPERIENCE.COM
Asking for Referrals in 2020IVAN ZOOT – CLIPPER GUY
Money-Making MachineAMY CARTER – EMPOWERINGYOU CONSULTING
2:00pm - 3:15pm
Un.DoneJAMIE BRICE – AMIKA
Future Trends in HaircuttingOSCAR BOND – HATTORI HANZO SHEARS
The Wave TourNAJAH AZIZ – BEAUTY BEYOND THE HAIR
How to Groom theBearded GentWANZA POOLE & CRAIG MCLAURIN –ICONIC BARBER
Spice up Your Brunettes!MARCO PELUSI – MARCO PELUSISTUDIO, INC
Advanced Business StrategiesTAYLOR BOREN – HALOCOUTURE
Bridal Master ClassCHRIS CIANCI – CHRISTOPHERCIANCI ARTISTRY
Waterless Spa PedicuresJAIME SCHRABECK – PRECISIONNAILS
Are You Running Your Salonor is Your Salon Running You?PAUL DIGRIGOLI – PAUL DIGRIGOLISEMINARS
Recruiting 101 - Build aThriving Culture!STEPHEN GOMEZ – STEPHENGOMEZ BUSINESS COACHING
3:45pm - 5:00pm
Timeless Beauty EducationJORGE MORALES – OLIVIA GARDEN
Keratin Smoothing SystemYVETTE KRICHELI – KASHMIR HAIR SYSTEM
To be announcedFOR UPDATES VISIT NY.THEBEAUTYEXPERIENCE.COM
Elements - A Men’sGrooming ExperienceJOHN MOSLEY & SEAN CASEY –THE POPULAR NOBODY
Balayage Brilliance!CANDY SHAW – SUNLIGHTSBALAYAGE
Coloring ExtensionsDESTINY COX – DCI ACADEMY
Learn How to Wax BrowsPerfectly!MALYNDA VIGLIOTTI – BOOM BOOMBROW BAR
To be announcedFOR UPDATES VISIT NY.THEBEAUTYEXPERIENCE.COM
Build Your Clientelein 30-DaysCARLOS VALENZUELA – CARLOSVALENZUELA EDUCATION
Be Your Own BossMIKI WRIGHT – BEAUTYSUPERSTARS.COM
10
FREE REGISTER HERE WITH THE NEWALL ACCESS EXPO PASS
valued advance your skillsand grow your career with 100+ FREE classes!
SCHEDULE SUBJECT TO CHANGE.
See pages 38-60 for class descriptions.
Get to know hundreds of beauty brands offering innovative ways to help you transform your business and career.
#1 LASH LLC5-HOUR ENERGY®
AGADIRAGENTZ ●
AIKYOALDAN INTERNATIONAL IBIZA BRUSHES
ALLIED POWERS LLCALLURIALS ●
AMA - ARTIST MAKEUP ACADEMYAMBER DAZZLE
AMBER LASH ●
AMERICAN GOTHIC
AMIKAANDIS COMPANY
ANKI NAIL ART COLLECTION LLC ●
APRÉS NAIL
ARTISTAAVENA/LUMETRIX
AVYNA ●
BABYLISS PRO
BABYLISS PRO BARBEROLOGYBARBER COLOGNES
BBOLD SHEARSBEAMING WHITE TEETH WHITENING - CLIONA
BEAUTE TSURUBEAUTY & HEALTH HAIR EXTENSIONS ●
BEAUTY CAST NETWORK BEAUTY PROS / SMART TECH
BEAUTY STARBELVEDERE - MELETTI
BEVERLY HILLS INNOVATIONSBIO SCULPTURE NAILS - USA
BIOPLEXBLACK DIAMOND
BLACKPANTSBLAINE LABS, INC
BLEACHBRIGHT TEETH WHITENINGBMAC USA
BODY TOOLZBONIKA SHEARS
BRAZILIAN PROFESSIONALSBRONNER BROS RETAIL / BB PROFESSIONAL
BROSH POMADE / MR. BROTHERS CUT CLUBBROW TYCOON HENNA
BURNT WHISKEY BEARD CO ●
C2C BEAUTY DISTRIBUTION, INC ●
CALIFORNIA MANGOCALLAS & DEARDERM ●
CHARLENECHRISTRIO
CINDERELLA HAIRCLIPPERGUY
COLLINSCOLOR EDGE HAIR CARE
COLUMBIA COSMETICS MFG, INCCONNECTICUT BARBER EXPO
COSMOHAIR BY COSMOPOLITANCREATIVE PRO TOOLS INTERNATIONAL
CRÉÉCRICKET
CRISTALLICROWN BRUSH COMPANY
CRYSTAL WORKSCURLS
DAISY NAIL PRODUCTS, INCDANESSA MYRICKS BEAUTY
DARE TO WEARDEMANDFORCE
DENNIS BERNARD, INCDERBY
DESIGNED BY TONY LYDFX HAIR
DIR SALON FURNITUREDNAHAIRTOOLS.COM
DND & DC NAIL PRODUCTSDONGFANGXIU HAIR PRODUCTS CO, LTD
12 ● NEW EXHIBITOR – LIST AS OF 12/19/19, SUBJECT TO CHANGE. CONTINUED
exhibitors
exhibitorsDONNA BELLA HAIR EXTENSIONSDOORI COSMETICS
DOTERRA ESSENTIAL OILS / JEANA SANTOS
DOVO
DREAMTIME CREATIONSDREAMTIME NAILS
DRY DIVAS BOUFFANT SHOWER CAPS ●
DRYBAR
DUMAN INC ●
DYSON SUPERSONIC
EBIN NEW YORK ●
ECCO6D HAIR EXTENSION USA
EFALOCKELCHIM
ELEVAREELLE
EMERALD PRO SIGNATURE HAIR CARE ●
EMP10
ENSO TOOLSEUROLOFT
EURPOEAN WAX CENTEREVALASH BEAUTY
EVE PEARL BEAUTYEVER EGO
EVOQUEFANGIRL COSMETICS ●
FI HAIR GEARFOOD & WINE
FOREVER YOUNGFORSTYLER
FOULA STORE BY KATE OF TOKYOFRANO
GALLAS HAIR TOOLS ●
GAMMA & BROSS
GAMMA STOREGELEE 3 IN 1
GELISHGENUS
GEROW HAIR INKGHAIR IMP & EXP CO, LTD
GLAMOROUS CHICKS COSMETICSGOLD CARE BIC (BEAUTY INSTRUMENT CO) ●
GOLDEN RAINBOW PUBLISHINGGORGEOUS FINGERS
GQGREAT CLIPS
GREINERGRETCHEN
GUANGZHOU CHUYU COSMETICS CO ●GUANGZHOU GUANHONG COSMETICS CO ●
GUANGZHOU SHIN HAIR TRADING COGUMMY
GVA HAIRH2PRO
HAIR BAR NYCHAIR BOTOX
HAIR CUTTERYHAIR WE SHARE ●
HAIRLOKZHAIRTALK
HALO COUTURE EXTENSIONSHARPERS BAZAAR
HATTORI HANZO SHEARSHAWAIIAN MOON
HER CHAIR HIS HAIR HIKARI PRODUCTS
HITRUST HAIRHOT TOOLS
HUIZHOU JIFFY HAIR CO, LTD ●IB™ HAND-TIED HAIR EXTENSIONS ●
IMAGE AMERICA, INC / PRESTIGE D’AFRIQUEIN STYLE
INFINITY PEDI-SPA CHAIRSJATAI
JNXCEL SALON PRODUCTSJOHNNY B. HAIR CARE
JONETSUJRL USA / HUNTER1114
JW | JOEWELLKAMISORI SHEARS
KANARKARG, INC NEW YORK
KASHMIR/KODEK-BEAUTY
14 ● NEW EXHIBITOR – LIST AS OF 12/19/19, SUBJECT TO CHANGE. CONTINUED
16
exhibitorsKIELAKOECO
KOLOUR KULTUREKOREA INTERNATIONAL TRADE ASSOCIATION
KREST COMBSLA-BRASILIANA
LASH STUFFLECHAT NAIL PRODUCTS
LEXOR MANUFACTURING, LLCLIC SALON APPAREL
LILAFAXLINANGE
LIRAINHANLONG YI HAIR ACCESSORIES ●
MAIASAMAJESTIC KERTAIN
MAJOR LEAGUE BARBERMANIC PANIC NYC
MAPGELMARMALADE NAILS ●
MARTINO BY MARTINO CARTIERMATSUZAKI
MCL BEAUTY DISTRIBUTORSMELT COSMETICS
MENS HEALTHMG BROSS
MIA SECRETMICHA LASH
MICHA LIFTMICHIGAN AVENUE
MIKROMIRACLE FRUIT OIL
MIRNA PROFESSIONALMITSUKU
MIXED CHICKSMIZUTANI
MIZUTANI SCISSORSMK PROFESSIONAL ●
MODEN SALON FURNITURE MORGAN TAYLOR
MORPHEMR. BEAUTY EQUIPMENT
MR.BEAUTY ●MY ABSOLUTE BEAUTY
MY TEAM CAPE ●
NATURAL SISTERS SALON
NATURE HILL NVNEW MOD SHEARS
NICNISHIDA
NORTH EDGE INCNORVELL SUNLESS
OLAPLEX LLCOLIO DI MOROCCO
OLIVIA GARDENOLOKEY
OLYMPORGANIZED BARBER
OSTER PROFESSIONAL PRODUCTSPARIS STATIONS
PARLUXPASSION
PASSION BEAUTY, INCPATTY’S
PEOPLEPERFECT MATCH
PETRUCCELLI INTERNATIONALPIBBS INDUSTRIES
POWERTOOLSPRESTIGE
PRIMPPRIVE SALON FURNITURE
PRODUCT CLUBPROFASHION
PROFESSIONAL BEAUTY ASSOCIATIONPUREO NATURAL PRODUCTS
QINGDAO BLANDA IMPORT & EXPORT COQINGDAO HAIRUNFA IMP & EXP CO ●
QINGDAO JENNIE COSMETIC CO ●QINGDAO OULANG HAIR PRODUCT CO ●
QINGDAO SSH INDUSTRY & TRADE CO ●QINGDAO XINGFENG CRAFTS CO ●
RAINSHOWER ●
REACH™ BY OCTOPI
● NEW EXHIBITOR – LIST AS OF 12/19/19, SUBJECT TO CHANGE. CONTINUED
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exhibitorsREAL SIMPLEREFRESH
RENEWREUZEL
REVIVE RICI ●
ROLDAROLLAND
ROSY SALON SOFTWAREROYAL BEAUTY GROUP
SAALOGICSAINTS OF STEEL
SALON 809 / BRAZILIAN HAIR EXTENSIONS ●
SALON AMBIANCE
SALON INTERIORSSALONBIZ
SALONWEARSAN JUAN BEAUTY SHOW
SANBISASSI AMERICA, INC
SENSEI SHEARSSHANGHAI TUOCHENG
SHARK FIN SHEAR COMPANYSHEAR WORLD
SHENZHEN KARINA MAKEUP TOOLS CO ●
SHWAXX BRAND ●
SMART SOLUTIONSSOHO STYLE ●
SPORTS ILLUSTRATEDSTEP BONE CUT BROOKLYN ●
STILAZZISTUDEX
STYLE FACTORSTYLE THE RUNWAY ●
SUNLIGHTS BALAYAGE, INCSUPERCUTS
SUTRA BEAUTYSUVORNA
SWAROVSKI CRYSTALS NAIL ART
SWITCH PRODUCTS
TAKARA BELMONT
TARA SHEARSTEMPTU
THE CRYSTAL NINJATHE HOLY BLACK
THE NAMIE CO, LTDTOMB45 ●
TOOTH FAIRY TOOTH WHITENING / PERFECTA LAB
TORI BELLE COSMETICS ●
TROUBADORTRUSS
TSINGTAO LASHES COMMERCE CO ●TURBO POWER
ULTRONICSUNIVERSAL GROUP (KASHO)
UPPERCUT DELUXEUS WEEKLY
UTSUMI AMERICA / B.W. BOYDVARGAS BEAUTY
VASSO LLC ●
VENOFYE
VERSUMVINCENT PRODUCTS / YANAKI
VINIK IMPORTSVITAMIX
VOGUEWAHL
WAVEGELWBX
WELLNESS PREMIUM PRODUCTSWELONDA
WHITE BLITZWIGS AND WISHES
WILHELMINAY.S. PARK
YASAKAYUROSHI
ZEEPK, INC
CLICK HERE TO VIEW THE COMPLETE EXHIBITOR LIST
Agadirint.com | AgadirMen.com
Sold exclusively in salons and spas. Made In USA
@Agadirint @AgadirMenLLC
Come visit us at Booth #2443 ask to see our new CBD products
Come visit us at Booth #2443 ask to see our new Avocado Cilantro line
STILL #1OVER 1 BILLION TREATMENTS GIVEN
BEST SELLING POLISHERS SINCE 1965
● NEW EXHIBITOR – LIST AS OF 12/19/19, SUBJECT TO CHANGE.
SUNDAY3.8.20
BUSINESS BUILDING WORKSHOPS ADDITIONAL FEE REQUIRED – INCLUDES ALL ACCESS EXPO PASS
ROOM 1E11
10:00am - 1:00pm
The Ultimate Marketing & Branding WorkshopBONNIE BONADEO – THE BEAUTY AGENT NETWORK
2:00pm - 5:00pm
THRIVE: The Salon Professional Life-Skills & Survival WorkshopCARLOS VALENZUELA – CARLOS VALENZUELA EDUCATION • NATASHA BHALLA – THE BEAUTY EXPERIENCE
MONDAY3.9.20 ROOM 1E11
10:00am - 1:00pm
The Social Media SummitSTEPHANIE HODGES – STEPHSTYLES• TYRIK JACKSON – TYRIK JACKSON, INTERNATIONAL
2:00pm - 5:00pm
Her Chair His Hair: The Power SummitCASSIE KURTZ, SEASON BENNETT, BRANDI LASHAY & NATASHA BHALLA
SUNDAY3.8.20
HANDS-ON WORKSHOPS ADDITIONAL FEE REQUIRED – INCLUDES ALL ACCESS EXPO PASS
ROOM 1E12 ROOM 1E13 ROOM 1E14 ROOM 1E15
1000am - 1:00pm
Painting Balayage with Candy ShawCANDY SHAW – SUNLIGHTS BALAYAGE
Hairtalk® Extensions: Master the Tape-InTUCKER CINALLI – HAIRTALK
Beautiful Braids for Brides & MoreSTEPHANIE HODGES – STEPHSTYLES
3D-Dimension Layering Effect Using Variety of Lengths & CurlsQUYEN NGUYEN – EVALASH
2:00pm - 5:00pm
The Highlighting Strategy that Works for EveryoneMARCO PELUSI – MARCO PELUSI HAIR STUDIO
Valayage with Rebecca TaylorREBECCA TAYLOR – HONEY HAIR LAB
Texture vs. RaceKEYA NEAL – KOLOUR KULTURE
Corrective Makeup: Easy Steps to Contouring and HighlightingEVE PEARL – EVE PEARL BEAUTY - GREAT FACES
MONDAY3.9.20 ROOM 1E12 ROOM 1E13 ROOM 1E14 ROOM 1E15
10:00am - 1:00pm
Perfectly Placed Balayage TechniquesSHERRY RATAY – SHERRY RATAY INC
French Cutting with Candy ShawCANDY SHAW – SUNLIGHTS BALAYAGE
Japanese Step Bone Cutting MethodSAYURI USHIO – STEP BONE CUT
Learn How to Wax Brows Perfectly! MALYNDA VIGLIOTTI – BOOM BOOM BROW BAR
2:00pm - 5:00pm
Instafoil Placements & Instagram TipsJENNIFER MACDOUGALL – THE BEAUTY SOCIAL NYC SUZIE BOND – BOND BEAUTY
Up, Up & Away - The Art of Dress-work & Added HairNICHOLAS FRENCH – NICHOLAS FRENCH INT’L
The Art of Razor Cutting & Color MovementCHRISTOPHER DOVE & JOHN SIMPSON – COCRE8
Newest and Fastest Lash Lift and Tinting TechniqueQUYEN NGUYEN – EVALASH
20 SEE PAGES 22 - 37 FOR WORKSHOP DESCRIPTIONS SCHEDULE SUBJECT TO CHANGE
empoweredTake a deep dive into focused topics and walk away with
actionable advice and the tools you’ll need to deliver real results.
BUSINESS BUILDING WORKSHOPS
ADDITIONAL FEE REQUIRED Fee includes 3 day exhibit hall admission.
The Ultimate Marketing & Branding WorkshopSUNDAY MARCH 8 10:00AM – 1:00PM ROOM 1E11
BONNIE BONADEO • THE BEAUTY AGENT NETWORK
Join beauty and business expert, Bonnie Bonadeo, for this ultimate work-shop which will help you understand your business and take it to the next level! Topics include brand connection, discovering your ideal client and how to create authentic content that speaks to your audience. Whether you are a salon/spa owner, suite stylist or independent provider, Bonnie will guide and connect you to your unique brand message and the tools to make it succeed.
About Bonnie Bonnie is known as The Connection Coach and is also a speaker, coach, author and radio host. President of The Beauty Agent Network, Bonnie was one of the 2013 Enterprising Women and graced a 2016 Cover of Salon Today. She is a Certified Emotional Intelligence Speaker and 2x bestselling author of Success in Beauty and Empowering You, Transforming Lives. An industry veteran, Bonnie speaks authentically on her personal struggles and successes to foster growth and awareness in others and embodies her brand of connecting you to you.
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BUSINESS BUILDING WORKSHOPS
ADDITIONAL FEE REQUIRED Fee includes 3 day exhibit hall admission.
THRIVE: The Salon Professional Life-Skills & Survival WorkshopSUNDAY MARCH 8 2:00PM – 5:00PM ROOM 1E11
CARLOS VALENZUELA • TINY STEPS PODCASTNATASHA BHALLA • THE HEALTHY BEAUTY PROFESSIONAL & THE BEAUTY EXPERIENCE NEW YORK
Learn powerful strategies that will positively impact your life and trans-form your career, body and finances. During this workshop, you’ll learn a proven method through which you will identify your goals and take the proper steps to finally achieve them. You’ll learn why your needs should be a priority, how to counteract repetitive motion and salon fatigue, how nutrition affects your performance with clients and how to control your finances rather than letting them control you. This work-shop is a game-changer that will help you transform your life and will boost your career, health and savings.
Topics include:• The Tiny Steps Method: how to set small goals to achieve personal and career success
• How to avoid the five most neglected self-care areas by salon professionals
• Simple approaches to being smarter with your money• Avoiding the physical toll through healthy habits and nutrition• Keys to joy and happiness inside and outside of the salon
About Carlos Carlos Valenzuela has taught success techniques to thousands of salon professionals worldwide. An industry veteran and lifetime educator, he is the creator of Tiny Steps Podcast for Salon Professionals and will teach you how to make positive changes in your life you can stick with. Through Carlos’ workshops and podcast, you’ll learn how to improve your health and wellness, meet financial goals, invigorate your salon career and create better relationships with yourself, your friends, family and of course, clients. Follow Carlos @tinystepspodcast.
About Natasha Natasha Bhalla is Director of Conference for The Beauty Experi-ence events and also a Health & Wellness Coach. Natasha has been in the beauty industry for more than 15 years and has experience both behind the chair as a makeup artist and as a marketing and communications professional who has worked with a variety of renowned beauty companies. Natasha’s mission is to help individuals become their healthiest versions naturally, through stress man-agement, nutrition and wellness techniques. Natasha works with both, individuals and corporations, and creates programs that encourage and motivate a healthy, beautiful lifestyle. You can follow Natasha @Tashvibe13.
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BUSINESS BUILDING WORKSHOPS
ADDITIONAL FEE REQUIRED Fee includes 3 day exhibit hall admission.
The Social Media Summit MONDAY MARCH 9 10:00AM – 1:00PM ROOM 1E11
STEPHANIE HODGES • STEPHSTYLES TYRIK JACKSON • TYRIK JACKSON, INTERNATIONAL HOSTED BY: BONNIE BONADEO • THE BEAUTY AGENT NETWORK
Join the beauty industry’s social media experts for in-depth insight on how to best utilize social media to optimize your business strategy, promote your salon and gain clients. During this three-hour session, social media gurus, Stephanie Hodges and Tyrik Jackson will teach you invaluable lessons in leveraging the different platforms to increase your bottom line. From marketing strategies, to advertising and reaching the right audience for your business, the sessions during this three-hour Summit will give you all the information you need to use social media to build your business in a powerful way.
About Stephanie Stephanie Hodges, aka @stephhstyles, is an Instagram guru and an artist for Pulp Riot Squad, Salon Centric Pro Team and Brazilian Bond-builder. Stephanie has created multiple styles that have gone viral and have landed her jobs working on various national advertising campaigns. Working with brands and on campaigns has expanded Stephanie’s salon business. She specializes in color, styling and bridal work.
About Tyrik Tyrik Jackson is a social media wiz and owner of Premier Barber Institute and is the sole proprietor of Sharper Image Barber Shops I & II. Tyrik is also a licensed barber, manager, and instructor in the state of Pennsylvania. Tyrik was awarded $25,000 and the winner of the renowned 2006 Bronner Brothers Barber Battle in Atlanta, Georgia.
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The King Has Come.
PRE-Bonded with Built-in Protection.
10 Minutes or up to 90 Minutes of WOW.
ORIGINAL PRE-BONDED HIGH LIFT FORMULA Lifts from Level 1 to 12
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• Skip The Brass/Copper• Eliminate The Yellow• Achieve Higher Levels Of Light• Makes Diffi cult Processing Possible• Makes Good Processing Better
MOST OF ALL – TOUCH AND FEEL HEALTHY!
The Industry is Buzzing:“ Our clients come in with dry porous
and processed hair. The king bleach has allowed us to do things that we had diffi culty with and worried about. The hair now comes out feeling like virgin hair to the touch.”
Ruben Vazquez, Orlando, Florida
“ The discovery of a New Tech Molecule creating synergy within the PRE-BONDEDpowder plex formula allows King to surpass key limitations of the existing lighteners. It’s future technology now! We are truly proud to make this available to the professional. Today’s professionals can say yes to their clients and not turn business away because of the limitations of existing lightening formulas. Thank you to the greatest professionals that make it happen everyday.”
Mike Damasco, Executive of AVENA BEAUTY, a division of lnterfashion USA Inc.New York
TRAVEL & HOTEL DEALSBook through our official housing company, Par Avion, for the lowest hotel rates and travel deals.
CLICK HERE FOR DETAILS
866.364.9510
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BUSINESS BUILDING WORKSHOPS
ADDITIONAL FEE REQUIRED Fee includes 3 day exhibit hall admission.
Her Chair His Hair: The Power SummitMONDAY MARCH 9 2:00PM – 5:00PM ROOM 1E11
CASSIE KURTZ, SEASON BENNETT, BRANDI LASHAY & NATASHA BHALLA
Join a team of well-admired and successful barbers and business experts for an action-packed Power Summit! The team will discuss important topics affecting the trajectory of your career and life, including building a successful business with social media and technology, health and wellness and how to load your arsenal with must-have tools to succeed in the Barber industry. This Summit will \feature a diverse and extremely talented panel of women including \Social Media Guru, Season Bennett (@TheSocialBarber), 2019’s Best Female Barber & multi-brand Ambassador, Brandi LaShay (@TheOriginalBarberdoll), Health & Wellness Coach and The Beauty Experience Conference Director, Natasha Bhalla (@TashVibe13), as well as Cassie Kurtz (@HerChairHisHair), Owner of Beyond the Beard NYC and Founder of Her Chair His Hair, a non-profit geared toward providing women in the industry with accessible funding.
The team will answer questions you’ve always wanted to ask and will discuss the ins-and-outs of working as women in a field historically dominated by men. Don’t miss four esteemed educators all in one place discussing important topics, as well as, demonstrating on-trend cuts that will help you increase your confidence and your average ticket. You don’t want to miss this!
About Cassie Cassie is a Master Barber, freelance Men’s Groomer and owner of Beyond the Beard: Studio & Barbershop in New York City. She is the founder of Her Chair His Hair - a non profit on a mission to support women in the industry by funding 0% interest and $0 cost micro-loans through Kiva.org. After encounter-ing gender inequality in the Barber field, Cassie felt she had an opportunity to find the most talented women around the world and share their stories far and wide. As she continues to grow #HerChairHisHair her goal is to breakdown any antiquated notions of what it means to be a Barber while simultaneously helping women in the industry achieve their dreams.
About Season Season Bennett, also known as The Social Barber, is an author, educator, coach and barbershop owner. She is the CEO of The Social Barber Academy and creator of Custom Hashtag Generator for Instagram. As a former Vice President at a Fortune 50 Company, Season is “bringing the boardroom to the barbershop,” helping beauty professionals create processes, procedures and automation to level up their marketing game.
About Brandi aka “The Original Barber Doll” is a master barber, platform educa-tor, Barbercon’s 2019 Best Female Barber of the Year and owner of Atlanta based The Barber Doll House and 328 Elite Grooming Studio. Brandi, offers education on HD hair design and placement techniques with a keen eye for symmetry. Her clean design style, fades, unique attention to detail and passion for women’s empowerment have her as a stapled as a pioneer in an industry that is ferociously dominated by men. Brandi believes that you are your biggest competition and your passion to do well will be your catalyst for success!
LIMITED SEATING AVAILABLE ON A FIRST COME, FIRST SERVE BASIS – SCHEDULE SUBJECT TO CHANGE.
HANDS-ON WORKSHOPS
ADDITIONAL FEE REQUIRED Fee includes 3 day exhibit hall admission.
Painting Balayage with Candy ShawSUNDAY MARCH 8 10:00AM – 1:00PM ROOM 1E12
CANDY SHAW • SUNLIGHTS BALAYAGE, INC
Why learn balayage when you are already a master with foil? Well the Balay Lama has a little secret for you! Balayage is much faster, more profitable, greener and a whole lot more fun than traditional foil high-lighting. This intensive hands-on course will give you the painting arsenal to literally triple your color business overnight. Candy will break down her systems in a way that is easy to understand and even easier to imple-ment. Come and learn why the power of the paintbrush can change your life forever! Techniques covered: Skimming, Bowlayage,™ Color Melting, Money Piece,™ Minking and so much more!This workshop includes: Mannequin (yours to keep!), Sunlights swag bag, education handout and diploma. Each student registered will be entered to win an exclusive shadow day with Candy Shaw in her 50-chair Atlanta Salon. Details will be discussed during the workshop.
STUDENTS MUST BRING: CLIPS, TAIL COMB, COLOR APRON & A LEARNING ATTITUDE. DOLL HEADS WILL BE PROVIDED & YOU CAN TAKE YOUR DOLL HEAD HOME WITH YOU!
About Candy Candy Shaw, aka the Balay Lama, is the founder and creator of Sunlights Balayage, the makers and purveyors of the world’s finest balayage prod-ucts. As an active hairdresser behind the chair as well as an educator, Candy has been painting hair in her Atlanta-based salon and advanced academy for over 25 years. Candy is on a mission to help hairdressers across the globe double their incomes with the power of the balayage paint brush and French Scissor. She has coined the phrase “Paint Your Way to Financial Freedom!” for that very reason.
hairtalk® Extensions: Master the Tape-InSUNDAY MARCH 8 10:00AM – 1:00PM ROOM 1E13
TUCKER CINALLI • HAIRTALK EXTENSIONS
In this workshop, hairtalk® Senior Master Educator, Tucker Cinalli, will teach you the art of customizing a perfect head of extensions. You’ll learn how to apply all three band sizes and both band styles, allowing you the versatility to offer your clients a perfectly blended transformation with a luxury service you’ll be able to complete in under an hour! STUDENTS MUST BRING: PEN, PAPER AND SHEARS APPROPRIATE FOR PRACTICE ON SYNTHETIC HAIR. ALL OTHER CERTIFICATION TOOLS WILL BE PROVIDED BY HAIRTALK. DOLL HEADS WILL ALSO BE PROVIDED AND YOU CAN TAKE YOUR DOLL HEAD HOME WITH YOU!
About Tucker Tucker Cinalli has been a hairtalk® Master Educator for almost four years. He has inspired and certified hundreds of stylists across the country while balancing a full book of clients, working on location styling photo and video shoots, as well as, presenting at all major industry tradeshows. Tucker says he wants peo-ple to remember him as someone who put a smile on their face.
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Beautiful Braids for Brides & MoreSUNDAY MARCH 8 10:00AM – 1:00PM ROOM 1E14
STEPHANIE HODGES • STEPHSTYLES
In this extraordinary workshop, braid and styling expert, Stephanie Hodges, will teach several different techniques that you will be able to use immediately. Stephanie will teach you how to transform clients’ hair into beautiful and wearable designs. Stephanie will demonstrate and teach you the foundations of creating beautiful braids and also how to simplify complicated designs. You will get to practice these braids right in the workshop, under Stephanie’s instruction. Stephanie will also share her favorite tools and products for creating the looks.A mannequin head will be provided for you to practice on during the workshop, and you can take the mannequin head home with you!
STUDENTS MUST BRING: CARBON/HEAT-RESISTANT TAIL COMB DETANGLING BRUSH, GROOMING BRUSH, SECTIONING CLIPS, SMALL & LARGE HAIR PINS, SMALL & LARGE BOBBY PINS, BUNGEES OR THIN HAIR TIES.
About Stephanie Stephanie Hodges, aka @stephhstyles, is an Instagram guru and an artist for Pulp Riot Squad, Salon Centric Pro Team and Brazilian Bond-builder. Stephanie has created multiple styles that have gone viral and have landed her jobs working on various national advertising campaigns. Working with brands and on campaigns has expanded Stephanie’s salon business. She specializes in color, styling and bridal work.
3D-Dimension Layering Effect Using Variety of Lengths & CurlsSUNDAY MARCH 8 10:00AM – 1:00PM ROOM 1E15
QUYEN NGUYEN • EVALASH
Learn step-by-step how to apply lashes while creating a 3D dimension layering effect using a variety of lengths, curls and eye-shape customi-zation. Quyen will teach you how to how to speed up your volume lash service, remove lashes for touchups and individual lash techniques. You will also troubleshoot problems with individual lashes and learn the pros and cons of using both, individual and volume lashes.STUDENTS MUST BRING: ALL STUDENTS WILL BE PROVIDED A FULL KIT FOR THE CLASS.
About Quyen Quyen holds six lash patents and is the founder and CEO of Evalash Inc. She opened her first salon when she was 19 and is currently the owner of a day spa in Maryland that offers variety of services. While managing her business, Quyen ventured to find a product that would make women feel more confident and didn’t take too much time to apply. Hence, Quyen hence invented the Evalash (v-lash) by using the interlocking technique which provides faster application time and more durable lashes.
31FOLLOW US
LIMITED SEATING AVAILABLE ON A FIRST COME, FIRST SERVE BASIS – SCHEDULE SUBJECT TO CHANGE.
HANDS-ON WORKSHOPS
ADDITIONAL FEE REQUIRED Fee includes 3 day exhibit hall admission.
The Highlighting Strategy that Works for EveryoneSUNDAY MARCH 8 2:00PM – 5:00PM ROOM 1E12
MARCO PELUSI • MARCO PELUSI HAIR STUDIO
Are your clients looking for something different in their dimensional color? Do they want to go beyond balayage and ombre? If so, join Marco in this workshop for his signature highlighting strategy! In this exclusive workshop, Marco will teach you strategic highlighting and color place-ment methods that works on every client and hair type. After the initial instruction, you will get to practice the techniques hands-on and under Marco’s guidance. Serious colorists can’t afford to miss this workshop! A mannequin head will be provided for you to practice on during the workshop, and you can take the mannequin head home with you!
STUDENTS MUST BRING: CLIPS, GLOVES, RATTAIL COMB, BLOW DRYER, CUTTING COMBS, SCISSORS, TEXTURING SCISSORS, RAZOR & BRUSHES
About Marco Marco Pelusi is globally recognized as a haircolor authority, platform artist, educator, and celebrity hair colorist. Marco’ became a top educator at a leading Italian haircolor company, and then the National Haircolor Educator for a Los Angeles-based color company. He opened Marco Pelusi Hair Studio in West Hollywood on Robertson in LA and he and his staff offer world-class hair fashion to numerous celebrities. Marco is an expert on Hallmark Channel’s “Home and Family” and on FOX’s “A Healthy You & Carol Alt”e.
Corrective Makeup: Easy Steps to Contouring & HighlightingSUNDAY MARCH 8 2:00PM – 5:00PM ROOM 1E15
EVE PEARL • EVE PEARL BEAUTY – GREAT FACES
Join 5-time Emmy winner and educator, Eve Pearl, as she shares her secrets for a flawless face with easy steps! Learn Eve’s revolutionary way to contour, highlight, enhance and deliver a flawless complexion in half the time. You’ll also learn how to minimize your kit and clutter and maximize your time, energy and finances. Eve’s method is fast, easy, and effective and will help you increase your profits while saving time! The fee to this workshop includes a ticket for a model. STUDENTS MUST BRING: MAKEUP BRUSHES AND APPLICATORS AND A MODEL OR BE PREPARED TO WORK ON ANOTHER STUDENT IN THE CLASS. PLEASE NOTE THAT MODELS DO NOT GAIN ACCESS TO THE EXHIBIT HALL, BUT ONLY TO THE CLASSROOM.
About Eve Eve Pearl is a five-time Emmy award winner, author, educator and leader in high definition beauty and creating the Flawless Face. Eve Pearl, her work and products can be seen on The View, Today Show, Good Morning America, Live with Kelly & Ryan, QVC, Saturday Night Live, American Ballet Theatre, the Academy Awards and more. An innovator, trendsetter and founder of EVE PEARL Beauty Brands, Eve’s Reverse Contouring and other signature methods are used worldwide to minimize time and maximize results.
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Texture vs. RaceSUNDAY MARCH 8 2:00PM – 5:00PM ROOM 1E14
KEYA NEAL • KOLOUR KULTURE
This workshop is designed to empower stylists with the confidence, knowledge and skillset to overcome fears of servicing clients with hair textures different than their own. During this transformative workshop which also incorporates a panel discussion on texture theory and a highly interactive round-robin style of hands-on work executing techniques on live models. You will practice coloring, cutting, styling and blow-drying textured hair led by some of the most successful multi-textured stylists. Leave this workshop with the confidence to welcome all textures of hair to your chair and service anyone beyond your comfort zone. STUDENTS MUST BRING: SHEARS, RATTAIL & CUTTING COMBS, CLIPS, GLOVES, APRON, PADDLE BRUSH & A ROUND BRUSH.
About Keya Keya founded the Kolour Kulture in 2015, designed to educate and empower all cultures with unparalleled curriculums through various outlets - trade shows, national independent classes, seminars and Kulture Kamps. Keya is com-mitted increasing inclusion and diversity within the industry, hence, birthing her new initiative, TEXTURE vs. RACE. Keya’s ultimate goal is to share the love of color and improve the overall landscape of the beauty industry.
Valayage with Rebecca Taylor SUNDAY MARCH 8 2:00PM – 5:00PM ROOM 1E13
REBECCA TAYLOR • HONEY HAIR LAB
Ready for some Valayage? Join color expert Rebecca Taylor for this two-in-one workshop and experience balayage AND creating a Valayage! Rebecca will teach you natural and fashion color techniques along with techniques to maximize your time, income and efficiency. The workshop will feature balayage techniques using foiling for maximum lift and cover fashion-color, custom formulation, application and proper rinsing tech-niques to prevent bleeding or transfer for maximum longevity. Rebecca will also demonstrate how to implement a “drop” or a shadow root and toning formulations and application. Finally the workshop will highlight social media and branding strategies, specifically for Instagram. All color, styling and wet line products will be supplied by Redken. Bowls, gloves, brushes and foils will be provided by Framar. A mannequin head will be provided to work on, and you can take the mannequin head home with you!
STUDENTS MUST BRING: PLEASE BRING YOUR COMPLETE PERSONAL STYLING KIT, TOWEL, BLOW DRYER, IRON, COMB, BRUSHES, CLIPS & ANY OTHER TOOLS YOU WOULD LIKE.
About Rebecca Owner of Honey Hair Lab, Rebecca Taylor is a haircolor expert who was voted as the Best Vivids Colorist in the world by Glamour Magazine. A Redken brand ambassador, Rebecca is also the creator of the largest profession-al-only Facebook group providing hairstyle inspiration and education. Rebecca won the Stylist Choice Awards for best Color educator and travels the nation teaching and sharing her passion with hairstylists.
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LIMITED SEATING AVAILABLE ON A FIRST COME, FIRST SERVE BASIS – SCHEDULE SUBJECT TO CHANGE.
HANDS-ON WORKSHOPS
ADDITIONAL FEE REQUIRED Fee includes 3 day exhibit hall admission.
Perfectly Placed Balayage TechniquesMONDAY MARCH 9 10:00AM – 1:00PM ROOM 1E12
SHERRY RATAY • SHERRY RATAY, INC
Learn signature money-making Balayage techniques! Sherry will demonstrate Balayage “free-hand painting,” a step-by-step technique to transform an ordinary one-dimensional haircolor into a perfectly placed Balayage. Sherry will also explain the “within a foil technique,” transforming one-dimensional haircolor into a skilled Balayage. Learn when to use free-hand and when to use foil painting, along with baby lights – soft, delicate, light strands living closer to the regrowth area. A mannequin head will be provided for you to practice on during the workshop, and you can take the mannequin head home with you!
STUDENTS MUST BRING: RATTAIL, REGULAR COMB, CLIPS, PEN & PAPER.
About Sherry Sherry Ratay is an internationally-acclaimed, celebrity colorist, award-winning color expert and salon owner making people look and feel beautiful for the past 20 years. As a respected professional in the community, Sherry’s advice has been featured in Salon Today, American Salon, Modern Salon and Central Florida Lifestyle Publications. She has also been featured in Orlando Magazine, as the #1 Hair Colorist in the Central Florida area.
French Cutting with Candy ShawMONDAY MARCH 9 10:00AM – 1:00PM ROOM 1E13
CANDY SHAW • SUNLIGHTS BALAYAGE, INC
Want to do a haircut in just 7 minutes? Learn the French Way in this workshop! Candy has been teaching her ‘Americanized’ version of this revolutionary cutting system since the early 90s. Learn to stand the client up to cut your basic outline, build layering from the top of the head down, and cut everything on top of the finger for efficient cutting. French Cutting is much faster than the traditional British technique, and creates soft, feminine shapes and commercial looks. Your guests will see and feel the difference! Techniques covered include Méche a Méche, Exterior, Reverse Exterior, Interior, Diving, Dry Texturizing and more! This workshop includes a mannequin (yours to keep!), educational handout, diploma, and Jamison Shaw Academy swag bag.
STUDENTS MUST BRING: STRAIGHT CUTTING SHEAR & COMB, AND A LEARNING ATTITUDE!
About Candy Candy Shaw, aka the Balay Lama, is the founder and creator of Sunlights Balayage, the makers and purveyors of the world’s finest balayage prod-ucts. As an active hairdresser behind the chair as well as an educator, Candy has been painting hair in her Atlanta-based salon and advanced academy for over 25 years. Candy is on a mission to help hairdressers across the globe double their incomes with the power of the balayage paint brush and French Scissor. She has coined the phrase “Paint Your Way to Financial Freedom!” for that very reason.
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The Japanese Step Bone Cutting MethodMONDAY MARCH 9 10:00AM – 1:00PM ROOM 1E14
SAYURI USHIO • STEP BONE CUT
In this extraordinary workshop, Japanese cutting-master, Sayuri Ushio will demonstrate the Step Bone Cut, also known as the 3D haircutting technique. This cutting technique is different than all others and allows you to create depth without increasing hair volume. Just like makeup techniques can make someone’s face look 3D, the Step Bone Cut allows the hair to have a 3D effect. The Step Bone Cut technique is innovative and patented and because it allows the expression of volume within the cut, each cut is more suitable to each client. You’ll learn tips in this class you’ll be able to use immediately behind the chair, and will be able to boost both, your services and profits after learning the Step Bone Cutting method! A mannequin head will be provided for you to practice on during the workshop, and you can take the mannequin head home with you!
About Sayuri Sayuri Ushio is Japanese hairdresser, businesswoman and photog-rapher and the inventor of the Step-Bone Cut technology, one of the few patented hair technologies in the world. Sayauri owns six salons in Japan and one in New York. Sayuri serves as the representative director of the Japan Step Bone Cut Assoc. which has over 1,100 individual members and 700 member-salons all over Asia.
Learn How to Wax Brows Perfectly! MONDAY MARCH 9 10:00AM – 1:00PM ROOM 1E15
MALYNDA VIGLIOTTI • BOOM BOOM BROW BAR
Learn to do brows that WOW in just 10 minutes! Join brow expert, Malyn-da, for this technical class and a great lesson on how to wax brows quick-ly, efficiently and perfectly. Malynda will demonstrate the wax application process from start to finish. She will also show you how to do brows sitting up. Malynda will also discuss how adding a waxing service to your salon menu can boost revenue. You’ll leave the class feeling confident in your waxing ability and also confident in your profitability! STUDENTS MUST BRING: A FULL, GROWN IN SET OF BROWS! STUDENTS WILL BE WAXING ON EACH OTHER IN THIS CLASS, SO PLEASE BE SURE YOUR BROWS ARE GROWN IN.
About Malynda Malynda is obsessed with brows and has 299+ clients served at her salon, the Boom Boom Brow Bar in NYC. Malynda has a degree from The Fashion Institute of Technology and is a trained esthetician. Boom Boom has been featured on “The Real Housewives of NYC,” Vogue, Lucky, In Style, Refinery 29, Huffington Post, The Gloss, StyleCaster and Nylon.
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LIMITED SEATING AVAILABLE ON A FIRST COME, FIRST SERVE BASIS – SCHEDULE SUBJECT TO CHANGE.
HANDS-ON WORKSHOPS
ADDITIONAL FEE REQUIRED Fee includes 3 day exhibit hall admission.
Instafoil Placement & Instagram TipsMONDAY MARCH 9 2:00PM – 5:00PM ROOM 1E12
JENNIFER MACDOUGALL • THE BEAUTY SOCIAL NYC SUZIE BOND • BOND BEAUTY
Learn new foiling techniques that will give your salon guests that gorgeous hair they see on Instagram! Jennifer and Suzie will demon-strate their coveted techniques which you will get to also practice under their instruction. In addition, Jennifer and Suzie will share how to create engaging content for your social media pages to attract clients and grow your business. The team will break it all down in a simple way and help get your highlighting work and Instagram ready! A mannequin head will be provided for you to practice on during the workshop, and you can take the mannequin head home with you!
About Jennifer Jennifer MacDougall is a 2-time NAHA Haircolor winner and celebrity hairstylist based in NYC. Her work has been seen on TV Shows such as Project Runway for 6 seasons, and also featured in Vogue, Cosmo, Vanity Fair, Elle and Marie Claire magazines. Jennifer loves to share hair painting techniques that are quick, modern and that every woman would want.
About Suzie Known as one of the beauty industry’s foremost color and business educators, Suzie Bond brings a fresh perspective to color placement, technique design, custom formulation, business communication and guest services. Suzie built a loyal following at her Intercoiffure salon BOND Beauty and facilitating education in academies and salons around the world for three decades.
The Art of Razor Cutting & Color MovementMONDAY MARCH 9 2:00PM – 5:00PM ROOM 1E14
CHRISTOPHER DOVE & JOHN SIMPSON • COCRE8
Razoring is a vital technique for creating beautiful texture and move-ment. It takes finesse and skill! Join industry veterans, Christopher and John, for in-depth lessons on the fundamental principles of razor cutting. You’ll learn how to create invisible layers and how to execute surface and detail razoring techniques. You’ll also learn how to analyze hairlines, growth patterns and texture to customize each look. Elevate all your color work through methods of foiling, painting, melting and shadowing. STUDENTS MUST BRING: FEATHER RAZOR (NOT TEXTURIZING BLADE), SHEARS, TEXTURIZ-ING SHEARS, CLIPS, PADDLE BRUSH/WET BRUSH, FOILING COMB, CUTTING COMB, GLOVES, SPRAY WATER BOTTLE, APRON, EXTRA GLOVES & FOIL.
About CoCre8 Christopher Dove and John Simpson are the co-founders of CoCre8. Through collaboration, connection and compassion, Chris and John’s “Classic with a Twist” educational methods empower, inspire and motivate students nationwide.
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Up, Up & Away – The Art of Dresswork & Added HairMONDAY MARCH 9 2:00PM – 5:00PM ROOM 1E13
NICHOLAS FRENCH • THE EXTREMELY USEFUL HAIR COMPANY
Learn from master stylist, Nicholas French. Nicholas will teach you how to create beautiful editorial looks, along with how to construct different textures in hair. Nicholas will also demonstrate how to create decon-structed braids and how to place added hair to create special-event styling for weddings and even the red carpet. Nicholas will share his coveted tips and tricks including pin placement, new backcombing techniques and hair preparation. You will be able to incorporate what you learn in the class immediately into your salon offerings! A mannequin head will be provided for you to practice on during the workshop, and you can take the mannequin head home with you!
STUDENTS MUST BRING: IPHONE, IPAD OR LAPTOP, MASON PEARSON TYPE BOAR BRISTLE BRUSH, SMALL UP-DO BOAR BRISTLE BRUSH, DENMAN TYPE BRUSH, LARGE TOOTH, TEASING & STRAIGHT CUTTING COMBS, LONG HAIR & BOBBY PINS, SECTIONING CLIPS, ELASTIC BANDS (BLAX), STRETCH TWINE & BALL OF THICK STRING, FINE HAIR NETS, WATER BOTTLE, OLD CUTTING SHEARS & REGULAR SHEARS, HAIRSPRAY, CUSHION STUFFING, 1 PAIR OF BEIGE TIGHTS, 1 1/2 INCH ROUND IRON, BLOW DRYER, CRIMPING IRON, ROUND BRUSH.
About Nicholas Nicholas has traveled extensively producing 1,500 high energy educational shows for professional hairdressers worldwide. His presentations range from small hands-on seminars to shows for over 5,000 people. Nicholas has received many “best Main Stage” and educational awards.
Newest & Fastest Lash Lift & Tinting Techniques MONDAY MARCH 9 2:00PM – 5:00PM ROOM 1E15
QUYEN NGUYEN • EVALASH
If you have clients who don’t want lash extensions, lash lift and tinting is your answer! In this workshop, Quyen will teach you the newest lash lift techniques, detailing all four steps of the process, from the lift, to tint, to applying keratin. In just four steps, your clients will have beautiful, darker and fuller lashes. In addition, Quyen will explain how to add extensions for those clients who may request this process. STUDENTS MUST BRING: ALL STUDENTS WILL BE PROVIDED A FULL KIT FOR THE CLASS
About Quyen Quyen holds six lash patents and is the founder and CEO of Evalash Inc. She opened her first salon when she was 19 and is currently the owner of a day spa in Maryland that offers a variety of services. While managing her business, Quyen ventured to find a product that would make women feel more confident and didn’t take too much time to apply. Hence, Quyen hence invented the Evalash (v-lash) by using the interlocking technique which provides faster application time and more durable lashes.
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SCHEDULE SUBJECT TO CHANGE.
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HAIR: TECHNIQUES & TRENDS
FREE WITH THE ALL ACCESS PASS
Timeless BeautySUNDAY MARCH 8 10:30AM – 11:45AM ROOM 1E19 MONDAY MARCH 9 3:45PM – 5:00PM ROOM 1E19
JORGE MORALES • OLIVIA GARDEN
Join Jorge Morales of Olivia Garden for a look at a stunning collection of hair styles and the professional tools used to create them. Olivia Garden’s new Timeless Beauty Educational Series focuses on cutting, styling & finishing techniques that can be applied to all hair types. While creating gorgeous hairstyles, Jorge will explain technologies, features and different styling tools.
The WAHL GentlemanSUNDAY MARCH 8 10:30AM – 11:45AM ROOM 1E20
JUAN RAMOS • WAHL
Join Juan for an exciting presentation on creating The WAHL Gentle-man. The WAHL Gentleman is an updated and refreshed look at the basic haircuts currently being seen in shops and salons today. Utilizing the reintroduced 5 Star Cordless Senior, this class will challenge you to take a new look at the taper and combover, along with longer cuts and men’s cropped cuts.
Welcome to the World of Step Bone CutSUNDAY MARCH 8 10:30AM – 11:45AM ROOM 1E21
SAYURI USHIO • STEP BONE CUT
During this class, Sayuri will explain the history of the Step Bone Cut. She will also explain how the technique brings out a client’s natural beauty and how it is environmentally sustainable. Sayuri will demon-strate how different the Step Bone Cut is compared to traditional hair cutting techniques. You will learn so much during this class, which has already acquired popularity among beauty professionals in Asia!
The Biggest Mistakes Hairstylists Make During PhotoshootsSUNDAY MARCH 8 10:30AM – 11:45AM ROOM 1E09
MONAÉ EVERETT • MONAÉ ARTISTRY
Many want to join the exciting world of hair styling for special occasions, photo shoots, and celebrities and there are opportunities abound! As a hairstylist, you have one of the most important jobs on the set of a photo shoot. Every image and hairstyle tells a story. In this class learn the differences between hair styling for the salon, special occasions, photo shoots for magazines and more. Monae will teach you insider tips to make sure your work in telling the right story and to ensure you get the gig!
Just Cut It!SUNDAY MARCH 8 12:15PM – 1:30PM ROOM 1E20
URSULA STEPHEN • UNILEVER
Find out why they call celebrity hairstylist, Ursula Stephen, #UrsieOn-Hair™! Ursula will teach you her cutting edge cuts along with tips, tricks and techniques to take your craft and career to the next level. You’ll learn the how-to secrets of what makes Ursula one of the most coveted and requested hairstylists in the industry. You won’t want to miss this!
Dry CuttingSUNDAY MARCH 8 12:15PM – 3:15PM ROOM 1E21
RYAN TEAL • TEAL
Dry haircutting is no longer just a recommend skill, but a necessary technique to stay relevant and acquire and keep clients coming back to your chair. Dry cutting allows for beautiful shapes and extreme texture and is also fun and fast. Join Ryan as he demonstrates his coveted cutting techniques in this class!
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HAIR: TECHNIQUES & TRENDS
FREE WITH THE ALL ACCESS PASS
Curls Gone WildSUNDAY MARCH 8 & MONDAY MARCH 9 12:15PM – 3:15PM ROOM 1E09
MARLO STEENMAN • REVLON
Discover the methods and tools to create unique looks for each of your curly haired clients. Cut shapes that enhance the beautiful nature of all types of textured hair. Create easy to use color techniques that compli-ments the beautiful movement of each curl and will also complement the hair when worn smooth. Substantially grow your understanding of all types of curly hair and grow your business.
Evolve - An Editorial Styling ClassSUNDAY MARCH 8 2:00PM – 3:15PM ROOM 1E19
NICHOLAS FRENCH • NICHOLAS FRENCH INTERNATIONAL
Join industry veteran, Nicholas French, for a self-challenging experience that will boost your personal development and restart your creative engine. Designed for hairdressers who want to get into runway shows, photography and editorial shoots and learn the art of added hair, this class will give you everything you need to know. Through this class, you will EVOLVE:
E – EMULATE FROM PRACTICEV – VIZUALIZE & CONCEPTUALIZEO – OVER-ACHIEVE WITH PASSION L – LOOK, LISTEN & LEARNV – VERSATILE, FLEXIBLE & BE THE TRENDE – ENERGY CREATES INNOVATION
Instagrammable Trends & Styling TechniqueSUNDAY MARCH 8 2:00PM – 3:15PM ROOM 1E09
STEPHANIE HODGES • STEPHSTYLES
Join braid and styling expert, Stephanie Hodges, for techniques and inspiration on creating on-trend styles that you can easily showcase on Instagram! Stephanie will demonstrate a few different styles which are easy to transition to create more than one look. Stephanie will also discuss social media tips and tricks to help you build your business and profits!
Ib™ Hand-Tied and Beaded Method Certification SUNDAY MARCH 8 2:00PM – 3:15PM ROOM 1E21
JENNY JACOME • ILLUSTRATED BEAUTY
In this hands-on certification course you will learn how to properly install hand-tied and machine wefts, as well as, hybrid wefts using the beaded and sew-in methods. Jenny will explain the perfect consultation and you’ll learn how to determine which application method should be used, according to your guest’s hair type. You’ll also learn to formulate and apply color specifically on extensions and how to customize haircuts on extensions. Jenny will explain what traction alopecia is and how to prevent it, along with how to market yourself on Instagram to boost your business.
Manic Panic Color Experience: Rainbow Melts SUNDAY MARCH 8 2:00PM – 3:15PM ROOM 1E20
MYKEY O’HALLORAN • MANIC PANIC
Join color-extraordinaire, Mykey O’Halloran, for a unique demonstration on how to blend and melt Manic Panic Professional in perfect synchro-nization. Mykey will explain the reasons a gel formula is ideal for melts, balayage, and precision placement. You will learn pre-lightening and neutralizing tips, rainbow blending techniques for custom formulation and how to layer color without foils. Mykey will also explain advanced placement techniques and instructing clients on how to maintain rainbow hair.
Translating Styles from Pics to HeadsSUNDAY MARCH 8 3:45PM – 5:00PM ROOM 1E20
GILAD GOLDSTEIN • ULTA BEAUTY
Join Ulta Beauty’s Gilad as he takes you through some of the most on-trend shapes and hottest texturizing techniques. You will learn how to take any picture and translate that look onto the guest sitting in your chair. From fundamental to advanced techniques, you will leave with the confidence to take any client off the street and give them the best haircut they’ve ever had!
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HAIR: TECHNIQUES & TRENDS
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Maximum Impact – Blowouts that will Build Your BookSUNDAY MARCH 8 3:45PM – 5:00PM ROOM 1E19
TODD TINNEL • DYSON SUPERSONIC
It’s no secret that great color and a stellar cut will keep clients coming back and referrals flowing in. But what about that perfect salon blowdry? With the Dyson Supersonic Professional Edition, you’ll learn how a strong finish can also be a teachable moment for your client that helps them love the look you’ve given them long after they’ve left the salon and have potential new clients stopping them in their tracks to ask, “who does your hair?” Don’t miss this class!
The Wave TourSUNDAY MARCH 8 3:45PM – 5:00PM ROOM 1E21 MONDAY MARCH 9 2:00PM – 3:15PM ROOM 1E21
NAJAH AZIZ • BEYOND THE HAIR
Don’t miss Najah Aziz in this class! Najah will demonstrate molding/ waving and styling on live models to achieve her signature “Like the River” look. She will also explain which products are best to use along with the best styling tools. Najah’s tips will help you build your skills and will help you boost your profits!
Time & EfficiencySUNDAY MARCH 8 3:45PM – 5:00PM ROOM 1E09
SEAN CASEY • THE POPULAR NOBODY
Join industry veteran John Casey in this class and learn how to cut a man’s hair within a short period of time, allowing you to do in multiple services within an hour. You will learn tips and skills in this class that will help you boost your client acquisition and your profits!
Viral Braids MONDAY MARCH 9 10:30AM – 11:45AM ROOM 1E19
RASHUNA DURHAM • AMIKA
Join Rashuna in this session as she demonstrates the hottest braids flooding your timelines! Rashuna will deconstruct and dissect for a simplified yet intense learning experience. From accent braids, to statement braids, these advanced looks are easily customizable and photo ready – learn them in this class!
Move Your Brand Forward with the Right ImageryMONDAY MARCH 9 10:30AM – 11:45AM ROOM 1E09
MONAE EVERETT • MONAE ARTISTRY
Celebrity and editorial hair stylist Monae Everett will teach you the finishing skills that turn heads and keep you in demand with both clients and people who hire hairstylists for high-end jobs. This class will help you to create images of your work that reflect your personal brand and get you hired!
Build Your Business, Your Book, and YourselfMONDAY MARCH 9 10:30AM – 11:45AM ROOM 1E20
MARTINO CARTIER • MARTINO
Join hair expert and philanthropist, Martino Cartier, for an inside look into how to build your business, your client base and your life! Martino will share with you his secrets of taking your business and career to the next level.
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HAIR: TECHNIQUES & TRENDS
FREE WITH THE ALL ACCESS PASS
Beyond the Beard: Creating a 5-Star Beard Trim for Every ClientMONDAY MARCH 9 10:30AM – 11:45AM ROOM 1E21
CASSIE KURTZ • HER CHAIR HIS HAIR
In this class, Cassie will demonstrate every aspect of what makes a beard trim 5-star. Cassie will explain consultation, communication, products and aftercare - all required to earn your clients’ trust while ensuring they land back in your chair in the future. The global beard grooming products market is projected to grow by USD 1.17 billion during 2019-2023 - don’t miss out on your chance to work with clients in an extremely underserved part of our industry!
Razor Cutting Made SimpleMONDAY MARCH 9 12:15PM – 1:30PM ROOM 1E21
RYAN TEAL • TEAL
Explore the rules of razor cutting and learn how an UN-guarded straight razor can be used to create any shape that a straight scissor can. Ryan will show you how to add one of the most diverse tools to your kit and make every haircut fun, fast and a money maker!
Real Haircutting SolutionsMONDAY MARCH 9 12:15PM – 1:30PM ROOM 1E20
GILAD GOLDSTEIN • ULTA BEAUTY
Struggling to give your guests the haircuts they are ask for? Feeling uninspired and out of touch with today’s trends? Gilad will share his tips on staying up-to-date with current trends and how to tailor these to each guest that sits in your chair. Learn fundamental and advanced cutting techniques that will lead you away from boring long layers and into a more creative world of haircutting!
Future Trends in HaircuttingMONDAY MARCH 9 2:00PM – 3:15PM ROOM 1E20
OSCAR BOND • HATTORI HANZO SHEARS
Don’t miss this technique-based class from Oscar Bond, one of the giants of the haircutting industry! Oscar’s demonstrations will help you refine your skills and learn new ones that will take your haircutting to the next level. Learn to cut hair with a Master Jedi!
How to Groom the Bearded GentMONDAY MARCH 9 2:00PM – 3:15PM ROOM 1E09
WANZA POOLE & CRAIG MCLAURIN • ICONIC BARBER
An ungroomed beard can look a mess. In this class, you’ll learn how to properly groom any beard and any style. Beards are such a statement and as barbers and stylists, we must teach our clients the importance of maintenance for a healthy look. Wanza and Craig will also explain how to use natural products, how to color greying hair, the implementa-tion of creating clean lines and how to determine which style works best for each client.
Keratin Smoothing SystemMONDAY MARCH 9 2:00PM – 3:15PM ROOM 1E20
YVETTE KRICHELI • KASHMIR HAIR SYSTEM
Learn how to achieve perfect results with the Keratin Smoothing System in this class! The Keratin Smoothing System is a revolutionary, Formaldehyde-free line which both you and your clients will love.
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HAIR: TECHNIQUES & TRENDS
FREE WITH THE ALL ACCESS PASS
Un.DoneMONDAY MARCH 9 2:00PM – 3:15PM ROOM 1E19
JAMIE BRICE • AMIKA
The model-off-duty effortless look isn’t as effortless as it seems! A variety of texture-building techniques are used to create the natural shapes and lasting volume for those perfectly imperfect sexy hair pics flooding your timelines. In this class, you will learn to build texture and setting techniques for looks ranging from the loosest waves to the tiniest coils. Jamie will demonstrate the steps for advanced iron work and proper product placement techniques for all hair types.
Clipper Over CombMONDAY MARCH 9 3:45PM – 5:00PM ROOM 1E21
IVAN ZOOT • CLIPPERGUY
Learn a new twist on a classic skill! One of the keys to haircut success in the 2020 will be blending quality work with efficient delivery. There is no better way to deliver smooth, flawless fades and transitions than well executed clipper-over-comb. In this class, you’ll learn to blend skill with confidence, from short-to-long. Ivan will teach you to also blend artistry with business and creativity with productivity. Let’s blend!
Elements – A Men’s Grooming Experience MONDAY MARCH 9 3:45PM – 5:00PM ROOM 1E09
JOHN MOSLEY & SEAN CASEY • THE POPULAR NOBODY
Don’t miss this invaluable class from John Mosley and Sean Casey! The duo will demonstrate key elements to men’s grooming using their unique hair cutting system.
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SCHEDULE SUBJECT TO CHANGE.
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HAIR: COLOR FOCUS
FREE WITH THE ALL ACCESS PASS
Perfecting Your Balayage & Highlighting SkillsSUNDAY MARCH 8 10:30AM – 11:45AM & 3:45PM – 5:00PM ROOM 1E10 MONDAY MARCH 9 12:15PM – 1:30PM ROOM 1E10
ADRIENNE ROGERS • PRODUCT CLUB
In this class, you will learn tips from a balayage and foiling expert! You’ll learn when to choose balayage vs. foiling and when to use a combina-tion to achieve perfect results. Adrienne will teach you how to create extraordinary blondes, brunettes that sparkle with dimension and radiant redheads with innovative techniques. You’ll be amazed at how much you will learn in this class, bringing your skills to the next level!
The Truth about HaircolorSUNDAY MARCH 8 12:15PM – 1:30PM ROOM 1E10
SHERRY RATAY • SHERRY RATAY, INC
Sherry will discuss key topics about the principles of haircolor in this class. You’ll learn how haircolor is delivered, developed, used and even misused in today’s beauty industry. This class will cover major scientific points which will create an open dialogue of truth amongst stylists and colorists. Sherry will also discuss color choices depending on existing haircolor, natural haircolor, skin tone, eye color, and desired maintenance level.
Cut & Coloring Men’s HairSUNDAY MARCH 8 2:00PM – 3:15PM ROOM 1E10
WANZA POOLE & CRAIG MCLAURIN • ICONIC BARBER
Wanza and Craig will teach you what types and brands of color to use for a variety of hair textures: course, curly, thin and straight hair. In addition, if you’ve struggled with covering grey completely, this class will help you find solutions that will produce the finishing look your male clients desire.
Layering & LightsMONDAY MARCH 9 10:30AM – 11:45AM ROOM 1E10
CHRISTOPHER DOVE & JOHN SIMPSON • COCRE8
Don’t let fear or uncertainty hold you back from creating customized styles for every guest! In this CoCre8 session, you will experience custom-ized cut, color and style to upgrade your repertoire of techniques. You will learn scissor, razor and texture shear cutting techniques along with how to hand-craft your coloring work with foil placement and hand painting (balayage) and color accent.
Spice Up Your Brunettes!MONDAY MARCH 9 2:00PM – 3:15PM ROOM 1E10
MARCO PELUSI • MARCO PELUSI STUDIOY
Are your brunette clients bored with the same old color? Learn how to easily spice up your brunettes with formulas and techniques demon-strated by Marco in this must-attend class! Marco will give away secrets he uses on his brunette celebrity clients. He will show how to achieve warm and golden brunettes, and cool and ash brunettes. Marco will also demonstrate a quick technique to brighten up your brunettes - and add extra service dollars!
Balayage Brilliance! MONDAY MARCH 9 3:45PM – 5:00PM ROOM 1E10
CANDY SHAW • SUNLIGHTS BALAYAGE
Feeling confused by all the different “hair painting” techniques out there? Let us help you simplify balayage in a way that allows you to implement the system day one! Sunlights Balayage was built off the core foundation of a grassroots, easy to understand curriculum created by Candy Shaw, aka the Balay Lama. Balayage is faster, greener, more profitable, and more fun than traditional foil highlighting. So, the time is now to come Join the Balayage Revolution™! You’ll be ready to Reawaken Hair’s Natural Brilliance™ using the power of your paintbrush after taking this class!
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HAIR: EXTENSIONS & LOSS
FREE WITH THE ALL ACCESS PASS
Tape-In Extensions – Blend Like a BossSUNDAY MARCH 8 10:30AM – 11:45AM ROOM 1E16
BAELEE REITER • DONNA BELLA HAIR EXTENSIONS
We’ve all seen extensions that were obvious – the dead giveaway is the glaring gap between the hair and the extensions that flow beneath. Discover how to expertly blend extensions by recommending the proper amount of extensions for your client’s hair type. Learn the four key components to blending extensions: determining the length, framing the face, connecting the layers between the hair and the extensions, and polishing and detailing.
How to Become a Major Player in the Hair Loss IndustrySUNDAY MARCH 8 12:15PM – 1:30PM ROOM 1E16
RODNEY BARNETT • INNOVATIONS TODAY
Attendees in this class will learn how they can generate $500,000 in the Hair Loss industry, by being a major player, and operating as a Trichologist and running a Hair Restoration Center. Hair Loss affects 1 in 4 people and these individuals need a professional to provide a solution.
Micro-Link FusionSUNDAY MARCH 8 2:00PM – 3:15PM ROOM 1E16
JUSTIN KACE • JUSTINKACE
The Micro-Link Hair Extensions system is the most advanced tech- nology of hair extensions available! Justin will show you how small micro links are used to attach tiny strands of pre-tip hair. This method is undetectable and can be worn in a high ponytail and updos. This is one of the few hair extension techniques that does not require the use of heat, adhesives, chemicals, sewing and or braiding and lasts up to five months with proper maintenance and care.
Coloring ExtensionsSUNDAY MARCH 8 & MONDAY MARCH 9 3:45PM – 5:00PM ROOM 1E16
DESTINY COX • DCI ACADEMY
Destiny will discuss various types of extensions and reveal tips and tricks on how to color them. Learn which products to use, and when to use color techniques such as surface painting, color melting and foil placement. You’ll leave feeling confident in your coloring capabilities on hair extensions!
Treating Hairloss from the Inside-OutMONDAY MARCH 9 10:30AM – 11:45AM ROOM 1E16
RODNEY BARNETT • INNOVATIONS TODAY
Learn the internal factors that can cause hair loss and why improving health and wellness is more effective in treating hair loss than conventional medicine or topical therapies. You’ll learn how to scan a client’s body to determine deficiencies before hair loss becomes an issue and why it’s important for you to be knowledgeable about the body’s signs.
The Malaysian WeaveMONDAY MARCH 8 12:15M – 1:30PM ROOM 1E16
JUSTIN KACE • JUSTINKACE
Become a hair weaving specialist and do a full sewn weave in less time without braids. Creates smooth, natural looking, free flowing extensions that will last for up to 3-4 months with proper maintenance and care. Explore new opportunities by enhancing your skills and increasing productivity and profits. Justin will cover tools, supplies, hair prep, parting and sectioning, proper ring placement, removal techniques and marketing strategies.
Advanced Business StrategiesMONDAY MARCH 9 2:00PM – 3:15PM ROOM 1E16
TAYLOR BOREN • HALOCOUTURE
Hair Extensions are in-demand more than ever before and in order to elevate your business, you must offer extensions in your salon. This class will teach you advanced business strategies to work efficiently behind the chair using HALOCOUTURE products. You don’t want to miss out on this learning opportunity!
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MAKEUP & ARTISTRY
FREE WITH THE ALL ACCESS PASS
Six-Figure BrowsSUNDAY MARCH 8 10:30AM – 11:45AM ROOM 1E18
NICCK TOWNSEND • BRIAN CHAMPAGNE SKIN CARE
Creating good-looking brows is one of the hottest trends of the decade. Are you ready to learn how to create the perfect brow and take your brow service to the next level, giving you a six-figure salary? Learn how by the Brow King himself! Nicck will share his renowned brow shaping and tinting techniques that will allow you to take your brow services to the next level!
How to Apply Lash ExtensionsSUNDAY MARCH 8 12:15PM – 1:30PM ROOM 1E18
GABE DRAKE • BORBOLETA
Learn the ins and outs of applying lash extensions! In this class, Gabe will demonstrate and explain shaping, taping, and the full gamut of applying lashes.
Bridal Master ClassSUNDAY MARCH 8 2:00PM – 3:15PM ROOM 1E18 MONDAY MARCH 9 2:00PM – 3:15PM ROOM 1E18
CHRIS CIANCI • CHRISTOPHER CIANCI ARTISTRY
Learn how to achieve the perfect bridal glam in this class! Chris will teach you how to apply soft-glam techniques to make your bride look and feel incredibly special. This class is for makeup artists of all levels, who want to improve their techniques and add more money to their bottom lines!
Norvell Spray Tan FREE Certification SUNDAY MARCH 8 3:45PM – 5:00PM ROOM 1E18
BRANDON CARDINAL • NORVELL SPRAY TAN
Norvell, the industry’s #1 professional brand chosen by technicians around the globe, offers its award-winning Spray Tan Training FREE at The Beauty Experience New York! Learn tricks and techniques through live demos to increase your revenue by offering new services in your salon. Brandon will share with you everything you need to know about Norvell Spray Tan to boost your salon profits by incorporating it into your work!
Microblading Eyebrows and EyelinerMONDAY MARCH 9 10:30AM – 11:45AM ROOM 1E18
QUYEN NGUYEN • EVALASH
Did you know that you can microblade eyebrows and lash lines man-ually? In this class, Quyen will show you how! Quyen will demonstrate microblading and microshading techniques, along with how to create a lash line using a microblading pen.
Flawless Bride: Wedding Makeup for all AgesMONDAY MARCH 9 12:15PM – 1:30PM ROOM 1E18
EVE PEARL • EVE PEARL BEAUTY - GREAT FACES
Brides, along with the ladies in their wedding party want long-lasting beautiful, makeup. Join 5-time Emmy winner, Eve Pearl, as she shows you how to work on all skin tones. Eve will demonstrate color correction, contouring and enhancing techniques that are fast, easy and effective. Eve will explain how to choose and apply foundation and concealer and how to apply proper shades on eyes, cheeks and lips. Eve will also explain remedies for dark circles, blemishes, tattoos, scars and more. Eve will discuss what to charge for services, how to book a trial, and get the job!
Learn How to Wax Brows Perfectly!SUNDAY MARCH 8 3:45PM – 5:00PM ROOM 1E18
MALYNDA VIGLIOTTI • BOOM BOOM BROW BAR
Learn the waxing techniques necessary to create a perfect brow in just 10 minutes in this class! You’ll leave the class knowing how to wax brows while your client is sitting up (rather than lying down) and you’ll be able to immediately use your new skills. In addition to a technical demon-stration, Malynda will also explain how you can easily bring brows out of the back room and onto the salon floor to increase profitability and your customer base. This class will help you take the fear out of waxing and learn to love the art of waxing!
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NAIL ART & TRENDS
FREE WITH THE ALL ACCESS PASS
PolyGel: Lighter. Stronger. Easier.SUNDAY MARCH 8 10:30AM – 11:45AM ROOM 1E17JESSE BRUNER • GELISHLighter. Stronger. Easier than any Other Nail Enhancement. Impossible? No — PolyGel.® Gelish® PolyGel® delivers strong, flexible, feather light nails, that is odorless and with no airborne dust. Join Jesse and learn how to take control of your enhancement services with astonishingly simple, chase-free, flawless applications that you and your clients will love!
Your Business, Your RulesSUNDAY MARCH 8 12:15PM – 1:30PM ROOM 1E17JAIME SCHRABECK • PRECISION NAILSDo your clients expect free repairs and nail art? Do they arrive late for appointments? How do you handle late cancellations and no-shows? Learn to take control of your business by developing and enforcing your own rules and how to manage your clients with sensible and clearly written policies. Eliminate bad behavior before it becomes habit. Leave this class with tips to make your work more enjoyable and profitable!
Ethical Salon OwnershipSUNDAY MARCH 8 3:45PM – 5:00PM ROOM 1E17JAIME SCHRABECK • PRECISION NAILSFrom protecting workers to protecting the environment, are you doing everything possible to be an ethical salon owner? While legal compli-ance is not optional or negotiable, many salon owners risk losing their business and much more. Jaime will help you understand your legal obligations, adopt best practices, like gender-neutral services and publicize your commitment to ethical ownership.
Gelish DipMONDAY MARCH 9 10:30AM – 11:45AM ROOM 1E17JESSE BRUNER • GELISHDip your way to gorgeous nails! Learn the fast and easy French, one color application and even ombre! Gelish Dip will give you outstanding durability with over 120 colors that match the best Gelish and Morgan Taylor shades. Learn techniques that are easier and faster than traditional acrylic with strength and support for chip-free 14 days wear!
Waterless Spa PedicuresMONDAY MARCH 9 2:00PM – 3:15PM ROOM 1E17
JAIME SCHRABECK • PRECISION NAILS
Give clients a relaxing and effective pedicure experience that’s cleaner, greener and smarter than what most salons offer! By eliminating the soak, you can avoid the expense and hassle of using pedicure equip-ment. In this class, Jaime will teach you all you need to know about waterless spa pedicures, including how to improve your technical skills, how to transition between clients in less than 60 seconds and how to update your existing pedicures and create a new custom service.
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MARCH 8-10,2020JAVITS CENTER • NEW YORK CITY
FREE WITH YOUR BEAUTY EXPERIENCE NEW YORK ALL ACCESS PASS
ACCESS 300+ SPA AND WELLNESS BRANDS AND MORE THAN 75 PRODUCT FOCUSED CLASSES
LEARN MOREiecscnewyork.com
CO-LOCATED WITH PRESENTED BY PROUD SPONSOR OF
SPONSOR
DON’T MISS THE SPA AND WELLNESS SHOW
THAT’S 2 SHOWS FOR THE PRICE OF ONE!
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SCHEDULE SUBJECT TO CHANGE.
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THE BUSINESS OF BEAUTY
FREE WITH THE ALL ACCESS PASS
Booked Solid 2.0 - The Ultimate Guide to Getting and Keeping ClientsSUNDAY MARCH 8 10:30AM – 11:45AM ROOM 1E07
PAUL DIGRIGOLI • PAUL JOSEPH DIGRIGOLI SEMINARS
You might have attended Paul’s classes in the past; however, this new version, Booked Solid 2.0, covers every aspect of becoming Booked Solid and more! In this class, you will learn the number one, million- dollar marketing tip that will support your social media platform. You’ll also learn how to become more attractive to the marketplace and how to increase your retention, referral and acquisition of clients. Paul will also explain when to increase your prices, how to increase your potential and how to create satisfied customers. You cannot afford to miss this class!
More Money! Powerful Steps to Raise Your PricesSUNDAY MARCH 8 10:30AM – 11:45AM ROOM 1E08 MONDAY MARCH 9 10:30AM – 11:45AM ROOM 1E08
ZAN RAY • ZAN RAY SALON COACH
If you are afraid to raise your prices and don’t know how to, this class is for you! Zan will share successful and proven steps for raising your prices in this class. She will also share how to increase your revenue immediately. This class is interactive, fun and high energy, brimming with loads of information to take back and start implementing, now!
Let’s Get Those Prices Up!SUNDAY MARCH 8 12:15PM – 1:30PM ROOM 1E07
IVAN ZOOT • THE CLIPPERGUY
July 1 is Raise Your Haircut Prices Day in the USA. The holiday was created to build awareness of the need for our industry to keep haircut prices on pace with the economy. Everything you need to know to go up with confidence is included in this comprehensive class. Any day is a good day to raise your haircut price, once you have a plan for how to do it professionally. Learn how through this class!
The Six-Figure Solution – A Guide to GreatnessSUNDAY MARCH 8 12:15PM – 1:30PM ROOM 1E08
AMY CARTER • EMPOWERING YOU CONSULTING
Do you have what it takes to earn six-figures this year? In this class, Amy will share with you growth strategies, client care tips, and ways to double or even triple your average ticket. This session is ideal for salon/spa owners and staff ready for major profits. Learn to create the paycheck of your dreams through this class!
Financial Fitness – 6 Ways to Increase ProfitabilitySUNDAY MARCH 8 2:00PM – 3:15PM ROOM 1E07
STEPHEN GOMEZ • STEPHEN GOMEZ BUSINESS COACHING
FOR SALON OWNERS Increasing your profit means learning how to understand your finances and creating goals and actions based on them while also getting your team involved in executing your plan. In this class, you will learn how to get financially organized and how to understand your key performance indicators. You’ll learn how to improve your performance in areas such as pricing, inventory, marketing, retail and more!
Where’s Your Money, Honey?SUNDAY MARCH 8 2:00PM – 3:15PM ROOM 1E08
MIKI WRIGHT • BEAUTYSUPERSTARS.COM
Do you know how much you made last week? Surprisingly, most stylists don’t! You don’t need to be an accountant to take control of your money - you just need some simple ways to help you get your money straight! Knowing your numbers gives you a sense of power and that power allows you to change and increase. Miki has shown stylists how to add $600 a month to their bottom line, without adding any new clients! Learn this technique and others, in this class!
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SCHEDULE SUBJECT TO CHANGE.
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THE BUSINESS OF BEAUTY
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How to Create a Luxurious SalonSUNDAY MARCH 8 3:45PM – 5:00PM ROOM 1E07
SHERRY RATAY • SHERRY RATAY, INC
In this extraordinary class, Sherry will share her recommendations on what will take your salon to the level, making it a luxurious salon. Sherry will give you valuable insight into what your clients see when entering your salon. Through this class, you’ll get a better understanding of your brand and your market and how to navigate both successfully to build a luxurious salon. This class is a must-attend for anyone seeking to take their salon to the next level!
How to be a More Awesomer HairdresserSUNDAY MARCH 8 3:45PM – 5:00PM ROOM 1E08
RYAN TEAL • TEAL
Learn how to be more awesomer in everything that you do! From business-building to social media, to just being a better human being, Ryan will share his wisdom. Ryan will also answer your questions and offer insight and guidance in leading a more awesomer life in this class!
Money-Making MachineMONDAY MARCH 9 10:30AM – 11:45AM ROOM 1E03
JENNIFER MACDOUGALL • THE BEAUTY SOCIAL SUZIE BOND • BOND BEAUTY
The Beauty Social is for all beauty pros who want to focus on making the best Instagrammable beauty content that will attract paying clients. You only have one chance to make a first impression on social media. What is your online presence saying about you? You will learn: social media strategies that will help you share your story, how to take captivating photos and attract brands, along with lighting tips and so much more!
Asking for Referrals in 2020MONDAY MARCH 9 12:30PM – 1:30PM ROOM 1E07
IVAN ZOOT • THE CLIPPERGUY
Nothing has ever worked better to build haircut business. Nothing ever will. Ask for referrals with confidence and a proven formula that works. Transform happy clients into your very own personal haircut marketing machines. Experience an updated spin on referral solicitation leveraging social media tools and the best of human nature. Earn 100 new clients in 100 days.
Money-Making MachineMONDAY MARCH 9 12:15PM – 1:30PM ROOM 1E08
AMY CARTER • EMPOWERING YOU CONSULTING
Do you dream of a successful salon, cashing the paycheck you deserve, and seeing a clear path to profits every month? This class will make that dream a reality! Amy will dispel myths about salon and spa ownership and set the wheels in motion on your money-making machine. Salon and Spa owners who are ready to earn the paycheck they deserve should not miss this session!
Are You Running Your Salon or is Your Salon Running You?MONDAY MARCH 9 2:00PM – 3:15PM ROOM 1E07
PAUL DIGRIGOLI • PAUL DIGRIGOLI SEMINARS
Are you busy accommodating 60 clients a week while trying to run your business? If you are frustrated, overwhelmed and totally exhausted let Paul DiGrigoli help you in this class! Paul will teach you business devel-opment strategies that will help your business succeed while building and retaining a coachable, dependable staff. You’ll learn how to improve leadership, hire the right people and how to motivate your staff daily. This is a must-attend class for all salon owners and managers!
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Recruiting 101 – Build a Thriving CultureMONDAY MARCH 9 2:00PM – 3:15PM ROOM 1E08
STEPHEN GOMEZ • STEPHEN GOMEZ BUSINESS COACHING
Salon owners and managers – here’s a heads up! Your salon staff supports your salon as much as your customers! Having a powerful team can make a huge difference for your business. In this class, you will learn recruitment strategies that attract the right people at the right time. Stephen will explain the best recruiting methods for “new” versus “experienced” technicians and how to maximize your adver-tising effectiveness and recruit the best. Stephen will also help you understand which interview techniques work best and when.
Build Your Clientele in 30-DaysMONDAY MARCH 9 3:45PM – 5:00PM ROOM 1E07
CARLOS VALENZUELA • CARLOS VALENZUELA EDUCATION
Learn from industry veteran, Carlos Valenzuela, how to do a focused, 30-day big push to totally turn your business around! This easy to implement 30-day plan is a practical blend of social media, branding, financial techniques and traditional face-to-face networking. You’ll leave this class with a proven strategy to implement immediately. Bring notebook and pen and be ready for some great tips!
Be Your Own BossMONDAY MARCH 9 3:45PM – 5:00PM ROOM 1E08
MIKI WRIGHT • BEAUTYSUPERSTARS.COM
You’ve got talent and you love doing hair, now what? If you’re still trying to figure out how to find clients, market yourself (online and off) and create predictable income, this is the class for you. This class will cover the three reasons hairstylists fail and how to overcome these challenges. Whether you work commission, booth rental or in a salon suite, this class will show you how to turn your passion into a real business and create the career you’ve always dreamed of. Join Miki in class and let her set you up for success!
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★ HAIRSHOP / BARBERSHOP STAGE ● BUSINESS BUILDING & HANDS-ON WORKSHOPS● HAIR: TECHNIQUES & TRENDS ● HAIR: COLOR FOCUS ● HAIR: EXTENSIONS & LOSS● MAKEUP ARTISTRY & INCOME ● NAIL: TECHNIQUES & TRENDS ● THE BUSINESS OF BEAUTY
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Adrienne Rogers With twenty-five years of industry experience, Adrienne is currently the owner of Hush Salon Philadelphia. Adrienne travels extensively as Product Club’s National Artistic Director teaching advanced coloring tech-niques in classroom and hands-on demonstrations. She is featured in several DVDs sharing highlighting techniques that help take hair color design to the next level. She’s a talented salon colorist whose friendly and approachable style makes her a sought-out educator and presenter.
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Agnese Cabala KARG Team member and Dry. CUT. Specialist, Agnese Cabala, creates lived-in, voluminous hair that looks effortlessly chic. Work-ing alongside the legendary Edward Tricomi in New York City, she created hundreds of looks for New York Fashion Week. Her editorial work has also been featured in magazines like Marie Claire, Vogue and Allure. She currently resides in Los Angeles and travels back to NYC every other month for photo shoots and educational events.
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Amy Carter As the owner of one of Indiana’s top salons, Amy knows what it takes to reinvent a business and train a leadership team that’s invested in long-term success. Amy has turned her knowledge into a passion for coach-ing and as Founder of Empowering You Consulting, she helps salons and spas across the nation every day.
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Baelee Reiter Baelee has been a cosmetologist since 2009. She works full time behind the chair, while managing a salon and traveling as an educator. She has found her love and specialty working with Donna Bella hair extensions. Baelee is passionate about education and spreading knowledge to others. Baelee is ready to help take your career to the next level with Donna Bella extensions!
Speakers that slay... meet our educators! 100+ industry experts, influencers, entrepreneurs and thought leaders converge at the beauty experience to share their stories and knowledge. Discover new paths and possibilities of your own.
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Bertus Rob, aka, Bertus, is one of the founders of Schorem, a barbershop in Rotterdam where men can get the famous “schorem” haircuts or a traditional wet shave. Bertus knew his passion was barbering from a young age. After a drug and alcohol fueled journey along the road of wreck ‘n’ ruin, Rob and his better half, Leen, opened a safe haven that became known as Schorem - The Holy Ashtray.
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Bonnie Bonadeo Bonnie is known as The Connection Coach and is also a speaker, coach, author and radio host. President of The Beauty Agent Network, Bonnie was one of the 2013 Enterprising Women and graced a 2016 Cover of Salon Today. She is a Certified Emotional Intelligence Speaker and 2x bestselling author of Success in Beauty and Empowering You, Transforming Lives. A beauty industry veteran, Bonnie speaks authentically on her personal struggles and successes to foster growth and awareness in others and em-bodies her brand of connecting you to you.
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Brandi LaShay aka “The Original Barber Doll” is a master barber, platform educator, Barbercon’s 2019 Best Female Barber of the Year and owner of Atlanta based The Barber Doll House and 328 Elite Grooming Studio. Brandi, offers education on HD hair design and placement techniques with a keen eye for symmetry. Her clean design style, fades, unique attention to detail and passion for women’s empowerment have her as a stapled as a pioneer in an industry that is ferociously dominated by men. Brandi believes that you are your biggest competition and your passion to do well will be your catalyst for success!
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Brandon Cardinal Brandon is VP of Sales with Norvell Sunless, a Division of Sunless Inc. He brings 25+ years of experience with salons, beauty and spray tanning. Brandon travels the globe training and certifying technicians such as yourself to be highly efficient and profitable artists.
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Candy Shaw Candy aka the Balay Lama, is the founder and creator of Sunlights Balayage, the makers and purveyors of the world’s finest balayage products. As an active hairdresser behind the chair as well as an educator, Candy has been painting hair in her Atlanta-based salon and advanced academy for over 25 years. Candy is on a mission to help hairdressers across the globe double their incomes with the power of the balayage paint brush and French Scissor. She has coined the phrase “Paint Your Way to Financial Freedom!” for that very reason.
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★ HAIRSHOP / BARBERSHOP STAGE ● BUSINESS BUILDING & HANDS-ON WORKSHOPS● HAIR: TECHNIQUES & TRENDS ● HAIR: COLOR FOCUS ● HAIR: EXTENSIONS & LOSS● MAKEUP ARTISTRY & INCOME ● NAIL: TECHNIQUES & TRENDS ● THE BUSINESS OF BEAUTY
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educator profiles
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Carlos Estrella Carlos is a Chicago native better known as los_cut_it, who quickly gained a mass of education-hungry barber and stylist followers through his skills and passion. Carlos’ ability to simplify men’s grooming and teach the latest and greatest technology in tools and technique has made him one of Barberolgy’s most requested educators. He was voted best up- and-coming barber in 2016 and specializes in design and hair tattoos.
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Carlos Valenzuela Carlos has taught success techniques to thousands of salon professionals worldwide. An industry veteran and lifetime educator, he is the creator of Tiny Steps Podcast for Salon Professionals and will teach you how to make positive changes in your life you can stick with. Through his workshops and podcasts, you’ll learn how to improve your health and wellness, meet financial goals, invigorate your salon career and create better relationships with yourself, your friends, family and of course, clients. You can follow him @tinystepspodcast.
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Cassie Kurtz Cassie is a Master Barber, freelance Men’s Groomer and owner of Beyond the Beard: Studio & Barbershop in New York City. She is the founder of Her Chair His Hair - a non profit on a mission to support women in the industry by funding 0% interest and $0 cost micro-loans through Kiva.org. After encountering gender inequality in the Barber field, Cassie felt she had an opportunity to find the most talented women around the world and share their stories far and wide. As she continues to grow #HerChairHisHair her goal is to breakdown any antiquated notions of what it means to be a Barber while simultaneously helping women in the industry achieve their dreams.
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Chris Cianci Chris is a professional makeup artist who specializes in bridal makeup applications. Chris has been an artist for over 8 years and makeup is his passion. Chris sees makeup as an expression to others without words. Don’t miss Chris’ education-filled classes!
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Chris Bossio Chris is a co-owner of Headlines Barbershops with seven loca-tions in Tampa, FL and founder of Tomb45 - one of the fastest growing com-panies in the hair industry. Chris’ influence via YouTube reaches millions of people, with a subscriber base of over 250K as of July 2019. Chris has taught in cities all across the US and has also educated internationally. In May 2019, he was awarded Barber Educator of the Year, at the Connecticut Barber Expo.
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CoCrea8 Christopher Dove and John Simpson are the co-founders of CoCre8. Through collaboration, connection and compassion, Chris and John’s “Classic with a Twist” educational methods empower, inspire and motivate students nationwide.
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Craig McLaurin Craig ‘SKILZ’ began his entrepreneurship 25 years ago, optimizing his success upon opening his own salon. With the high demand of an urban professional clientele, Craig boasts high professionalism, decorum and a cutting-edge performance that earned him his trade name. Using his collegiate and professional athletic career, Craig continuous sly establishes avenues to enhance his technique and advancement in the stylist industry.
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Destiny Cox Destiny is an industry icon and color expert. Destiny travels the globe educating and her progressive teaching approach enables stylists and students to push through their own boundaries.
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Eve Pearl Eve is a five-time Emmy award winner, author, educator and leader in high definition beauty and creating the Flawless Face. Eve Pearl, her work and products can be seen on The View, Today Show, Good Morning America, Live with Kelly & Ryan, QVC, Saturday Night Live, American Ballet Theatre, the Academy Awards and more. An innovator, trendsetter and founder of EVE PEARL Beauty Brands, Eve’s Reverse Contouring and other signature methods are used worldwide to minimize time and maximize results.
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Gabe Drake Gabe is a salon owner, educator, and lash artist for over 10 years.
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Gilad Goldstein Gilad has been honing his skills as an artist for over 8 years and started working in salons at the young age of 16. After extensive training with Redken, Gilad became Redken Certified in Color and Design, and later became an Artistic Educator for ULTA Beauty. While in this position, he shared core color and trend techniques, elevating the skillset of the over 8,000 stylists at ULTA Beauty Salons. Gilad then joined the ULTA Beauty Design Team, educating on stage for ULTA Beauty at major trade shows like ABS Chicago and Premiere Orlando. Gilad has also appeared on numerous TV networks, sharing top industry trends and tips for consumers. Most recently, Gilad, along with the ULTA Beauty Design Team, was nominated for NAHA 2020 Team of the Year. Gilad continues to educate with ULTA Beauty, and regularly creates online salon education for stylists globally.
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★ HAIRSHOP / BARBERSHOP STAGE ● BUSINESS BUILDING & HANDS-ON WORKSHOPS● HAIR: TECHNIQUES & TRENDS ● HAIR: COLOR FOCUS ● HAIR: EXTENSIONS & LOSS● MAKEUP ARTISTRY & INCOME ● NAIL: TECHNIQUES & TRENDS ● THE BUSINESS OF BEAUTY
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Ivan Suarez Ivan is a ROLDA USA International Educator, Speaker, Ambassa-dor and Platform Artist. For over 15 years, Ivan has been shaking up the hair industry with his incredible energy and style. The different obstacles and challenges in his life have led him to mentor troubled youth and adults who have been in and out of prisons and trying to get their lives back on right track. Ivan travels the world teaching motivational seminars and barber education classes and continues to make his mark in the hair industry not only as a barber and stylist but also as a trend setter and leader.
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Ivan Zoot Are you ready to become a $100,000 haircutter? Ivan can help you get there! Ivan is a team leader with John Amico Professional Hair Care. He shares technical cutting, business building and career success education at trade shows and events, in books and on video, and at schools and in salons. Ivan’s educational approach is fun to watch, easy to follow and simple to implement in achieving your goals and seeing your hopes, dreams and future in professional beauty come to life.
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Jamie Brice Jamie’s love for the beauty industry has been a driving force in her career. Jamie has worked back stage at NY Fashion Week and at make-up shows and has she become known as someone who pushes the limits as a hair artist. Jamie is an Amika stylist who is trendy, talented and diverse!
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Jaime Schrabeck Since 1992, Jaime Schrabeck, Ph.D. has worked as a licensed manicurist and owner of Precision Nails, an exclusive employee- based salon in Carmel, California. Outside of the salon, she collaborates on Nail Tech Reality Check, consults with salon owners and manufacturers, writes savvy articles, organizes events and advises California’s Board of Barbering and Cosmetology and attorneys as an expert witness.
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Jennifer MacDougall Jennifer is a 2-time NAHA Haircolor winner and celebrity hairstylist based in NYC. Her work has been seen on TV Shows such as Project Runway for 6 seasons, and also featured in Vogue, Cosmo, Vanity Fair, Elle and Marie Claire magazines. Jennifer loves to share hair painting techniques that are quick, modern and that every woman would want.
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Jenny Jacome Jenny is CEO and Director of Education for Illustrated Beauty Hair Salon and Education Center in Somerville, NJ EST. 2014. She is founder and creator of Ib™️ Hair Extensions. With over a decade of experience, her styling and color techniques have been featured in The Knot NJ and in Modern Salon magazine. Jenny has been a hair extension specialist for 11 years and has taught for other well-known companies. Bringing the beaded method and sew-in method together has allowed her to offer her guests a healthy and longer lasting hair extension experiences.
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Jesse Bruner Jesse is an international educator for Nail Alliance who has been a nail technician since 2001 and instructor since 2006. He is also a full-time nail technician who understands what is needed to succeed in the real world. He known for precision and specializes in nail sculpting, gel polish and gel painting.
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John Mosley John calls himself and his trademarked line of apparel and accessories the “Popular Nobody,” is one of the most sought-after barbers in the industry and is the founder and team lead for his Popular Nobody brand. John’s individualized aesthetic has been showcased on-stage at Eminem and Rihanna’s acclaimed “Monster Tour.” John’s large list of clients includes actors Larenz Tate and Idris Elba, along with some of the most talked-about names in the music industry, along with the NFL Players Association (NFLPA), Major League Baseball players, and NBA players.
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Jorge Morales Originally from Pereira, Colombia, Jorge began his journey in the beauty industry 25 years ago. Based in New York City, he is co-owner of Pilatos Hair Salon. Jorge specializes in precision cut, color, styling and long hair dressing styles (braids and updos). His work has been highlighted in the Latin-American communities and Jorge has had opportunities to work in beauty pageants, on TV, and his work has been featured in magazines, photo shoots and NYC Fashion Week.
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Juan Ramos Bilingual and dual-licensed, Juan ‘Jay’ Ramos breaks language barriers in haircutting education, making him an invaluable asset to the industry. A master of fading, cutting hair is his strongest passion, creating change with his hands and his favorite pair of Wahl clippers. Juan first started as a cosmetologist and is now a phenomenal barber. Skilled in cutting diverse hair types and translating information well, teaching is ingrained in his skillsets. You can see his work from the Barbershop 3 Mobile Grooming Tour. Owner of multiple salons, Juan ventured from behind the chair to share his knowledge and creative cutting techniques to help strengthen industry pro-fessionals’ skills. His drive to motivate others armed with his bilingual talents allows him to seamlessly translate talent and techniques in his education, teaching nationally in English and internationally in Spanish.
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Justin Kace Justin is CEO of JustinKace Products and the publisher of Prostylin Hair Magazine. He is a well-respected and award-winning educator, platform artist and motivational speaker. He has also developed a line of educational dvds, salon programs, professional beauty products and tools. He is a recipient of the Bronner Bros Educator of the Year Award and Russel Chew Icon Award. Justin has been called upon to judge beauty competitions, as well as speak, on several panels. He has been a featured headline educator for numerous hair and beauty tradeshows.
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★ HAIRSHOP / BARBERSHOP STAGE ● BUSINESS BUILDING & HANDS-ON WORKSHOPS● HAIR: TECHNIQUES & TRENDS ● HAIR: COLOR FOCUS ● HAIR: EXTENSIONS & LOSS● MAKEUP ARTISTRY & INCOME ● NAIL: TECHNIQUES & TRENDS ● THE BUSINESS OF BEAUTY
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Keya Neal Keya is an ABCH certified colorist, coach, salon owner and an educator and platform artist for several major brands. She founded the Kolour Kulture in 2015, designed to educate and empower all nationalities and cultures with unparalleled curriculums shared through various outlets - trade shows, national independent classes, seminars and Kulture Kamps. Keya is committed increasing inclusion and diversity within the beauty industry, hence, birthing her new movement and initiative, TEXTURE vs. RACE.
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Leen Leen picked up his first pair of clippers at 14 while working a holiday job and found that he had a knack for the technical side of barbering. A famous barber from the silver screen once said, “Me? I don’t talk much, I just cut the hair, and that’s what Leen has done ever since. Along with his partner, Bertus, Leen is one of the founders of Schorem, a barbershop in Rotterdam where men can get the famous “schorem” haircuts or a traditional wet shave.
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Malynda Vigliotti Malynda is obsessed with brows and has 299+ clients served at her salon, the Boom Boom Brow Bar in NYC. Malynda has a degree from The Fashion Institute of Technology and is a trained esthetician. Boom Boom has been featured on “The Real Housewives of NYC,” Vogue, Lucky, In Style, Refinery 29, Huffington Post, The Gloss, StyleCaster and Nylon.
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Marco Pelusi Marco is globally recognized as a haircolor authority, platform artist, educator, and celebrity hair colorist. Marco became a top educator at a leading Italian haircolor company, and then the National Haircolor Educator for a Los Angeles-based color company. He opened Marco Pelusi Hair Studio in West Hollywood where he offers world-class hair fashion to numerous celeb-rities. Marco is an expert on Hallmark Channel’s “Home and Family” and on FOX’s “A Healthy You & Carol Alt.”
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Marlo Steenman Marlo has devoted more than 28 years to the beauty industry and 20 of those years to educating, coaching and sharing her knowledge across the globe. She won the NAHA for Colorist of the Year 2015, has been a finalist for Canadian Colorist of the Year in 2012 for both the Contessa and Mirror Awards and was a finalist in 2014 through 2018 for Master Colorist of the Year.
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Martino Cartier Celebrity stylist and philanthropist, Martino is a fixture in the beauty industry. Named America’s most sought-after stylist by W Magazine, he created his namesake brand to help women not only look amazing, but feel amazing too. Martino® by Martino Cartier hot tools and styling products are made with the finest in all professional hair care. With every purchase, a percentage of net profits is donated to Martino’s foundation, Wigs & Wishes® to support women and children battling cancer.
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Miki Wright Miki went from struggling stylist to booked solid in months, not years, and then went on to own a successful salon where she trained her stylists how to duplicate her success. Miki is a Salon Business Coach, founder of BeautySuperStars.com and her former Salon and Day Spa, Fabulous Finishes, was selected as one of the “200 Fastest Growing Salons in the Country” by Salon Today magazine – for three consecutive years!
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Monaé Everett Monaé is a hair stylist with over 18 years of experience. Her work can be seen in media ranging from Harper’s BAZAAR to Yahoo! to ESSENCE to Hair’s How. She has worked with celebs including Danai Gurira, Mariah Carey, Yara Shahidi, & Nickelodeon starlets Lizzy Greene and Sofia Wylie. Monaé loves to educate and has launched “The Monae Life” online academy specifically for hairstylists, teaching how to style for editorials, celebrities, and tips for all hair textures. Driven by her love to make women look and feel amazing she authored, Stunning Braids. Monaé regularly uploads video tutorials to YouTube.
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Mykey O’Halloran Mykey is a rainbow hair color specialist who runs Unicorn Manes Salon in Melbourne, Australia. As an ambassador and educator with Manic Panic, Mykey shares his passion for hair coloring across the worls and on Instagram! He refers to himself as a “Manic Panic enthusiast” and knows the range inside out. Mykey’s looks have gone viral on social media, reaching over one million views. He shares his creativity, art, and heart of gold with charities and causes, as well as, his clients and shares rainbow light in everyone’s lives.
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Najah Aziz Najah is the owner of Like The River, The Salon in the heart of Atlanta, GA. Dedicated to professionalism and innovation, Najah’s business practices have changed the hair industry and inspired hairstylists all over the world. She abandoned a 16-year corporate career to pursue her passion and opened Like The River Salon. In 2012, she founded Beauty Beyond the Hair, the education arm of Like The River. Executed as a combination of private sessions and group workshops, BBTH programs are designed to inspire and educate stylists, and continuously elevate the hair industry.
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Natasha Bhalla Natasha is the Director of Conference for The Beauty Experience events and also a Health & Wellness Coach. Natasha has been in the beauty industry for more than 15 years and has experience both behind the chair as a makeup artist and as a marketing and communications professional who has worked with a variety of renowned beauty companies. Natasha’s mission is to help individuals become their healthiest versions naturally, through stress management, nutrition and wellness techniques. Natasha works with both, individuals and corporations, and creates pro-grams that encourage and motivate a healthy, beautiful lifestyle. You can follow Natasha @Tashvibe13.
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★ HAIRSHOP / BARBERSHOP STAGE ● BUSINESS BUILDING & HANDS-ON WORKSHOPS● HAIR: TECHNIQUES & TRENDS ● HAIR: COLOR FOCUS ● HAIR: EXTENSIONS & LOSS● MAKEUP ARTISTRY & INCOME ● NAIL: TECHNIQUES & TRENDS ● THE BUSINESS OF BEAUTY
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educator profiles
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Nicck Townsend Nicck is a licensed master esthetician and an award- winning professional Makeup and Eyebrow artist. He has more than 10 years of experience working in print, television, special event, and bridal makeup. Nicck has been awarded the title of “Brow King” by his 127,000 Instagram followers and Nicck’s work has been recognized by Philadelphia Magazine for Best Makeup Application, 2008 and Best Eyebrow Shaping, 2013. Rated 5 stars on Google, WeddingWire, and Yelp, Nicck continues to change clients’ lives by changing the way they look and the way they feel.
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Nicholas French Nicholas has traveled extensively producing 1,500 high energy educational shows for professional hairdressers worldwide including the USA, UK, Italy, France, Spain, Croatia, Australia, Canada, Hong Kong, Holland, Switzerland, Taiwan, Singapore, Japan and Thailand. His presenta-tions range from small hands-on seminars to shows for over 5,000 people. He has received many “best Main Stage” and educational awards.
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Oscar Bond With a rich industry resume, including working with the Vidal Sassoon Academy in London, the Aveda Artistic Style Council, and as a top national educator for Hattori Hanzo Shears, Oscar has traveled all over the world for the past 25 years. His strong connection to the fashion world, mastery of cutting and passion allow him to adapt to the ever-changing styles that continually define Oscar’s illustrious career.
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Pat Regan Pat Regan, better known as @patty_cuts, is a natural in the barbering world. His impeccable skill in all things barbering and his ability to teach and relate techniques to classically trained cosmetologists makes him a top-requested Barberology™️ team member. His 16-year experience and following of over 114K are a few of the reasons why he was named one of the best barbers in the country by BarberCon, along with multiple first-place wins in competitions. Patty’s clarity, simplification, and humility are what make his talent as an educator equal to his talent as an artist.
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Paul Joseph DiGrigoli Paul has more energy and passion than virtually anyone in the industry! Regardless of what hat he’s wearing – author, hair-dresser, educator, salon owner, or school owner – Paul brings a unique blend of enthusiasm, authenticity, and humor to everything he does. Paul has 25 years of experience behind the chair and has gained first-hand knowledge on team building, personal development, leadership and health and well-ness. Paul recently launched Paul Joseph Professional, a product line with a mission to provide world-class products while working to educate salon owners and stylists.
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Quyen Nguyen Quyen holds six lash patents and is the founder and CEO of Evalash Inc. She opened her first salon when she was 19 and is currently the owner of a day spa in Maryland that offers a variety of services. While manag-ing her business, Quyen ventured to find a product that would make women feel more confident and didn’t take too much time to apply. Hence, Quyen hence invented the Evalash (v-lash) by using the interlocking technique which provides faster application time and more durable lashes.
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Rashuna Durham Rashuna is the owner and master hairstylist at Shuna’s Hair Studio. Rashuna has been in the beauty industry for 18 years and has a passion for making people see their internal beauty, as well as, their external beauty. Rashuna specializes in hair extensions, color, natural hair and makeup and is an Amika stylist.
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Rebecca Taylor Owner of Honey Hair Lab, Rebecca is a haircolor expert who was voted as the Best Vivids Colorist in the world by Glamour magazine. A Redken brand ambassador, Rebecca is also the creator of the largest professional-only Facebook group providing hairstyle inspiration and edu-cation. Rebecca won the Stylist Choice Awards for best Color educator and travels the nation teaching and sharing her passion with hairstylists.
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Rob the Original Rob the Original is truly one-of-a-kind and an original member of the BaBylissPRO® Barberology™️ team. His love for art and passion to make people feel great, merged by way of barbering. With over 500,000 Instagram followers, Rob is world-famous for his ability to carve portraits using the latest technology with BaBylissPRO® clippers. He has traveled the world creating classic fades and portraits such as “The Last Supper,” and keeps education for the art of barbering at the forefront.
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Rodney Barnett Rodney is a leading authority in the fields of hair loss and trichology. He is an excellent educator and Trichologist who provides educa-tion and business opportunities for aspiring Trichologists who want to learn about hair loss, its prevention and how to offer services to both men and women suffering from the ailment.
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Russell Cordeiro Russell is an accomplished hairstylist known for his unique and accessible approach to haircutting and education. He’s been with KARG Inc. for eight years and Artistic Director for the last four years. Russell is also a founding member of Art + Autonomy Salon in NYC and a barber at Persons of Interest Barbershop in Brooklyn. He has been featured on The Tonight Show with Jimmy Fallon and as a men’s grooming spokesperson for Men’s Wearhouse.
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★ HAIRSHOP / BARBERSHOP STAGE ● BUSINESS BUILDING & HANDS-ON WORKSHOPS● HAIR: TECHNIQUES & TRENDS ● HAIR: COLOR FOCUS ● HAIR: EXTENSIONS & LOSS● MAKEUP ARTISTRY & INCOME ● NAIL: TECHNIQUES & TRENDS ● THE BUSINESS OF BEAUTY
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educator profiles
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Ryan Teal Known as a legendary platform artist as well as industry icon, Ryan has built his reputation by being vivacious and outspoken in the hair-dressing community. His absolute love for all things creative, is only matched by his desire to see hairdressers become more successful. An award-winning salon and school owner, session and stage artist, he’s also a passionate teacher who openly shares his vision and inspiration with his students.
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Sarayah Politi TRUSS Brand Specialist and Platform Educator, Sarayah is a blonding prodigy. She was the first solo suite owner in New Jersey and also created her own education brand, Beyond Balayage. Sarayah is a 4-time One Shot Nominee. Using multiple blonding techniques to give longevity and natural flow, she specializes in open air-painting that creates the perfect balayage.
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Sayuri Ushio Sayuri is a Japanese hairdresser, businesswoman and photographer and the inventor of the Step-Bone Cut technology, one of the few patented hair technologies in the world. Sayauri owns six salons in Japan and one in New York. Sayuri serves as the representative director of the Japan Step Bone Cut Association which has over 1,100 individual members and 700 member-salons all over Asia.
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Sean Casey Sean is a barber and cosmetologist with 20 years of experience. Owner of five TwinCutZ barber shops in Florida, Sean is a global educator and platform artist for Andis, a national educator/platform artist for Hattori Hanzo Shears and an international educator/platform artist for Elegance USA. Sean has certifications with Tony & Guy London, Menspire London, Schorem Old School Academy in Amsterdam, and classic barbering in Rome. He has been featured in many media and publications such as ESPN and USA Today.
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Season Bennett Season, also known as The Social Barber, is an author, educator, coach and barbershop owner. She is the CEO of The Social Barber Academy and creator of Custom Hashtag Generator for Instagram. As a former Vice President at a Fortune 50 Company, Season is “bringing the boardroom to the barbershop,” helping beauty professionals create process-es, procedures and automation to level up their marketing game.
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Sherry Ratay Sherry is an internationally-acclaimed, celebrity colorist, award-winning color expert and salon owner. Sherry travels all over the country to train and educate other professionals; she has had the pleasure and opportunity to make people look and feel beautiful for the past 20 years. Sherry’s advice has been featured in Salon Today, American Salon, Modern Salon and Central Florida Lifestyle. She has also been featured in Orlando Magazine, as the #1 Hair Colorist in the Central Florida area.
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Sofie Pok Popularly known as “Stay Gold,” Sofie Pok is a multi award-winning barber with over 231K Instagram followers. Recognized by the American Influencer Awards as the 2017 Barber of the Year, Sofie has also won the BTC Men’s Shot of the Year Award, and made the cut multiple times as BarberCon’s Female Barber of the Year. A trailblazer with a passion for sharing her expertise in tool knowledge, Sofie marries the cutting-edge technology of BaBylissPRO® tools with classic barbering techniques, and a stylist’s point of view to personify the true meaning of Barberology.™️
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Stephanie Hodges Stephanie aka @stephhstyles, is an Instagram guru and an artist for Pulp Riot Squad, Salon Centric Pro Team and Brazilian Bondbuilder. Stephanie has created multiple styles that have gone viral and have landed her jobs working on various national advertising campaigns. Working with brands and on campaigns has expanded Stephanie’s salon business. She specializes in color, styling and bridal work.
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Stephen Gomez Steve’s experience as a business coach and trainer spans over twenty-five years. With a background in marketing, communication and operations, Steve is personally responsible for assisting thousands of salons, spas, professionals and corporations with accelerating growth through business trainings and systems. Recognized as one of the top experts on business systems in the beauty and wellness industry, Steve has delivered over 600 trainings and seminars to over 300,000 people in the United States and internationally. As a coach, Steve has supported over 400 salon businesses, helping them to increase sales and implement systems to enhance their financial and operational functionality.
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Sue Pemberton is an industry legend with four decades of experience and a career as an international Iconic Stylist, colorist, mentor, platform artist and educator. Sue is a two-time NAHA Winner and Intercoiffure ICONS of Color Award Winner. Sue is an advocate for education and believes that knowledge and encouragement is important to share with the industry’s “Future Rising Stars” to help elevate, encourage and propel them forward creatively to forefront of our industry.
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Suzie Bond Known as one of the beauty industry’s foremost color and business educators, Suzie brings a fresh perspective to color placement, technique design, custom formulation, business communication and guest services. Suzie built a loyal following at her Intercoiffure salon BOND Beauty and facilitating education in academies and salons around the world for three decades.
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★ HAIRSHOP / BARBERSHOP STAGE ● BUSINESS BUILDING & HANDS-ON WORKSHOPS● HAIR: TECHNIQUES & TRENDS ● HAIR: COLOR FOCUS ● HAIR: EXTENSIONS & LOSS● MAKEUP ARTISTRY & INCOME ● NAIL: TECHNIQUES & TRENDS ● THE BUSINESS OF BEAUTY
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educator profiles
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Taylor Boren Taylor is a master extension specialist with over 14 years of extensive knowledge and focus with I tips, tape-ins, wefts, and many other extension techniques. Taylor constantly works on innovative techniques and is always pushing boundaries. Over the last 9 years, Taylor has traveled globally as a lead educator for large extension manufacturers. She is now the National Educator for HALOCOUTURE Extensions and is determined to change her clients lives through beauty.
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Todd Tinnel Prior to joining Dyson as their National Education Leader for Personal Care in 2017, Todd spent a decade working behind the chair as a full-time stylist and business owner. Outside of his full-time role with Dyson, Todd spends time as a freelance stylist for photo and video shoots and creating styles, wigs, and hair pieces for local stage productions. When it’s time to disconnect, Todd enjoys spending time with his two daughters and family in his native Phoenix or recharging with his partner wherever they can find a beach!
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Tucker Cinalli Tucker has been a hairtalk® Master Educator for almost four years. He has inspired and certified hundreds of stylists across the country while balancing a full book of clients, working on location styling photo and video shoots, as well as, presenting at all major industry tradeshows. Tucker says he wants people to remember him as someone who put a smile on their face.
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Tyrik Jackson Tyrik is a social media wiz and owner of Premier Barber Institute and is the sole proprietor of Sharper Image Barber Shops I & II. Tyrik is also a licensed barber, manager, and instructor in the state of Pennsylvania. Tyrik was awarded $25,000 and the winner of the renowned 2006 Bronner Brothers Barber Battle in Atlanta, Georgia.
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Ursula Stephen The visionary hairstylist behind some of superstar Rihanna’s most celebrated looks, Ursula is the go-to expert for today’s top personalities in fashion and entertainment. Ursula has worked with iconic photographers including Steven Meisel, Inez van Lamsweerde and Vinoodh Matadin, Norman Jean Roy, Annie Leibovitz, Lachlan Bailey, Camilla Akrans and Mariano Vivanco. Her editorial clients include Vogue, W, 032C, ELLE, Harper’s Bazaar, L’Officiel and Rolling Stone, and she has created memorable looks for brand campaigns including Gucci, DKNY, MAC, H&M and Cover Girl. Ursula is a Unilever global haircare brand ambassador, and the owner of ‘The Salon | Ursula Stephen’ in Brooklyn. She divides her time between New York and Los Angeles.
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Wanza Poole Wanza is Chief Administrative Officer of Iconic Barber and Barber Love,® has become a successful entrepreneur with a tenured history of 24 years in the barber industry. Known for his cutting-edge and shop ambiance, this Philadelphia native is highly recognized by colleagues and clients for earning professional stylist and instructor certifications. As a com- munity activist broadening the trade, Wanza is also involved in enlightening his clientele and staff about healthy lifestyles and optimal grooming care.
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Woody & Amy Michleb Style the Runway, and its founders the Michlebs, are at the top of their game who work with from every day clients to celebrities. Lifetime hair artists with over 45 years of experience between them, they lead the hair looks for over 200 fashion designers every year, with designer collaborations that include Dolce & Gabbana, Roberto Cavalli, Nicole Miller, Angel Sanchez, Cotton Inc., Michael Ngo and many more. They are TV personalities, top educators and celebrity stylists with decades of hair training under their belts. Style the Runway products are available in Saks, and in professional salons around the country.
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Yvette Kricheli Yvette Kricheli, CEO, launched Kashmir Professional in 2015 as she wanted to create a line of products that “delivered on their promises.” After trying hundreds of products and always being disappointed, she made it her goal to develop a line that would give everyone the chance to have the results they’ve always wanted, and the Kashmir Hair System was born.
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Zan Ray Zan has been in the hair industry for 50+ years. She owned three successful salons; created the first apprenticeship program and was privileged to be the first Aveda Concept Salon in Austin, Texas. Along with her career as a hairdresser, Zan has been Life Coaching clients all over the United States for the past 30 years. As a coach, Zan’s focus is working with salon owners and hairdressers to clarify, meet and exceed their goals, including, revenue growth, client acquisition, product sales, maintaining clarity and most importantly, having personal fulfillment.
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