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Brainstorming

Brain writingv/s

Brain storming.Brainstorming is the process for developing creative solutions to problems. It is the most widely adopted process .

Leads to social facilitation; triggering of original ideas which would not have crossed the mind’s, being in a solitude environment.

Limitations :

Idea Production Blocking :

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2

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44

Because of the ‘verbal traffic jam’ idea’s maybe forgotten.People think their ideas are inferior to others.Fear of unfavorable reactions from colleagues.Evaluation apprehension.

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6

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Requires a skilled facilitator.

Members may be disrupted by other members.

Consume mental resources.

Productivity is also reduced by :Social loafing

Downward comparisons

Illusions of productivity

Brain writing.Brain writing- group of people silently writing and sharing ideas.

Minimizes the effect of status differentials.

Reduces interpersonal conflicts.

Domination of group members.

Conformation to group norms.

Digressions from focal topic.

Relative to brainstormin

g, brain writing :

Elimination of production blocking.

Reduces social loafing.

It reduces triggering of conflicts.

Brain storming is much effective inorganization as -

It reduces the dominance by extroverts.

Evidence.An experiment conducted by Paulus and Yang compared the brain generation of a brain writing group with a nominal group.It was done on randomly assigned unacquainted first year university students.Initially, the brain writing groups generated more and unique ideas. In the 2nd and 3rd stages also they were ahead.

Conclusion was that cognitive and social stimulation may occur when production blockage and social loafing are minimized.

Brain writing is most effective when organization have :

Personal

Greater temporal Logistical

investments

Group

Brain storming is worth the investment only when

B

E

CAHigh needs for quality

ideas.

Absence of restrictive time/ pressure.

Participants are ready to accept ideas that are adopted.

Impressing clients, building organizational wisdom.

Brain storming is successfully adopted only in-

National Culture (power distance, collectivism)

Organizationalstructure

(Market vs. clan)

Industry(Accounting

vs. Advertising)

Organizational culture

Prototypical market

Clan organizational culture

Includes

Independency

Competitive goals

Initiatives

Rewards

Conclusion

Henceforth, though brain storming is not productive, people

enjoy it. In contrast to traditional

brain storming, brain writing is typically a more structure and

constrained process.

When brain writing, groups can potentially generate better

ideas.

Reference List. Available at : http://www.google.ae/imgres?imgurl=http://www.senoeni.net/cartoons/pc

s/ctoon20brainwriting.gif&imgrefurl=http://www.senoeni.net/cartoons/index.html&usg=__GURdQxz2p_M19vioanakk8ixVBU=&h=397&w=400&sz=16&hl=en&start=8&zoom=1&itbs=1&tbnid=GpAs0AOyEDAkwM:&tbnh=123&tbnw=124&prev=/images%3Fq%3Dbrainwriting%26hl%3Den%26gbv%3D2%26biw%3D1003%26bih%3D567%26tbs%3Disch:1&ei=qGBjTZiBHcaWOqT88boJ

Available at : http://www.google.ae/imgres?imgurl=http://www.brainstormingcreatif.biz/image/histoire/histoire_1/brainwriting.jpg&imgrefurl=http://www.brainstormingcreatif.biz/histoire/histoire_1.html&usg=__F2NO2fKZVK9Oio5Sy2eM1_rAv1s=&h=219&w=303&sz=8&hl=en&start=17&zoom=1&itbs=1&tbnid=HGuXQPAM6uCQxM:&tbnh=84&tbnw=116&prev=/images%3Fq%3Dbrainwriting%26hl%3Den%26gbv%3D2%26biw%3D1003%26bih%3D567%26tbs%3Disch:1&ei=qGBjTZiBHcaWOqT88boJ

Available at : http://www.google.ae/imgres?imgurl=http://blog.mindjet.com/wpimages/user_images/Copy%2520of%2520iStock_000002055573XSmall.jpg&imgrefurl=http://blog.mindjet.com/2009/04/brainwriting-and-collaborative-mind-mapping&usg=__foREXNEyvopgIt4ifg2vnqtkons=&h=367&w=500&sz=35&hl=en&start=126&zoom=1&itbs=1&tbnid=jH4cQR126ZFl2M:&tbnh=95&tbnw=130&prev=/images%3Fq%3Dbrain%2Bwriting%26start%3D120%26hl%3Den%26sa%3DN%26gbv%3D2%26ndsp%3D20%26biw%3D1003%26bih%3D567%26tbs%3Disch:1&ei=CcxkTd7YI5OKhQfH2YXyBQ

Heslin, P. A., 2009. Better than brain storming? Potential contextual boundary conditions to brain writing for idea generation in organizations, The British Psychological Society, 82, pp.129-145.

Credits

Radhika Sharma

Presented by

Batul Abbas

Krati

Jain

Radhik

a Shar

ma