How Big is your Aftermarket Service
16
White paper published in Indian Management Magazine on November 2013 edition. On How Big is your Aftermarket Service? (An Effective Aftermarket Experience helps original equipment manufacturers in branding and improve customer intent to repurchase) By: Dr. T. R. Mohan, Managing Partner, Browne & Mohan Rudresh S Basavarajappa, CEO & Chairman, Quest Informatics Pvt. Ltd. R Ganapathy, Practice Leader, Browne & Mohan
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Transcript of How Big is your Aftermarket Service
White paper published in Indian Management Magazine on November 2013 edition.
On
How Big is your Aftermarket Service?
(An Effective Aftermarket Experience helps original equipment
manufacturers in branding and improve customer intent to repurchase)
By:
Dr. T. R. Mohan, Managing Partner, Browne & Mohan
Rudresh S Basavarajappa, CEO & Chairman, Quest Informatics Pvt. Ltd.
R Ganapathy, Practice Leader, Browne & Mohan
