Beyond Technology Acceptance: Understanding Consumer Practice
Gender and Activism in a Free Space: Acceptance of Pamphlets as Gender Role Performance
Transcript of Gender and Activism in a Free Space: Acceptance of Pamphlets as Gender Role Performance
Gender and Activism in a Free Space: Acceptance of Pamphlets as Gender Role Performance
Alex Dzurick
Angela Mitchell
Benjamin Sherman
Sociology 2950
James Thomas
Fall 2010
University of Missouri-Columbia
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ABSTRACT
Gender is a social construction, and the interactions present in the unique space of
Speaker's Circle offer a unique opportunity to view gender through the lens of activism.
Theoretically, this research is rooted in Goffman's theory of dramaturgy and the related
theories of gender performativity and intersectionality. Research was conducted using a
complementary strategy, using quantitative statistics supplemented by qualitative
observations. The research question was as follows: To what extent does gender effect
whether or not a person will take a pamphlet from an activist at Speaker’s Circle? The
data shows that females are, in general, more likely to accept pamphlets from activists in
the Circle, with few exceptions, which is perhaps due to the construction of femininity as
polite. Males are typically more likely to accept only in cases where the content of the
activism is expressly masculine. Other interesting trends also appear when the qualitative
field notes are analyzed, such as the impact of incentives, activist apathy, race, and the
presence of other activists in the circle.
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Early in the semester, our team decided to conduct research in Speaker's Circle.
Located in a major artery of campus foot traffic, we felt sure that we would have an
ample sample size. Speaker's Circle is an entirely unique space because it is constructed
as a 'free speech zone' by university policy (Cho et. al. 1987). The Circle is also a hub of
the MU campus and is characterized by outlandish displays from the people who frequent
it. A very organic research topic in this space would have been affect. However, with the
limited time we were able to spend in the field, a study of affect would have proven much
too daunting.
Given the close relationship between free speech and political causes, we felt that
activism would be an appropriate concept to study. After much deliberation, we decided
to add the dimension of gender to our project and study its relationship to activism.
Because the campus is a heteronormative space, we felt it would be appropriate to study
gender in terms of the associated sexes “female” and “male,” though we address the
limitations of the gender binary.
As students attending the university, we decided that our research question ought
to reflect the dynamics of Speaker's Circle from the point of view of the average student.
Though many people spend large amounts of time in or near the Circle, most simply pass
through on their way between classes and do not directly participate in activism. Based
on the personal experience of team members, we jointly concluded that for the average
student, interactions with activists in Speaker's Circle are limited to being offered a
pamphlet promoting the cause of the day. Given these things, we decided on the
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following research question: To what extent does gender affect whether or not a person
will take a pamphlet from an activist at Speaker's Circle?
Using qualitative and quantitative methods complementarily, group members sat
along the edges of Speaker's Circle and observed interactions there during high traffic
hours. Our data was collected using a simple tally system, supplemented by extensive
field notes. Once our field research period ended, we coded and analyzed our data,
synthesizing our findings in this document.
The epistemological framework of this project bridges the gap between positivism
and the interpretivism. The bulk of our data was gathered through a quantitative method
of tallies, which is well in line with positivism. These tallies allowed us to gather basic
statistics. Our interpretivist leanings come in the form of qualitative field notes, which
were taken to supplement potential shortcomings in our quantitative method. Our field
notes were used to help code and analyze our statistics and to draw conclusions on
anomalous data points.
The ontological focus of our research lies well within constructionism, the idea
that the meaning of a situation is defined and constructed by participants in a society.
This is highly relative to our project because of the way gender is constructed in our
society, feeding into the notion of gender performativity.
Given our use of a cross sectional design rather than a random sample, the
internal validity of our study may be weak. Since we were not seeking to measure
causation, the effects of this are somewhat mitigated, though we acknowledge the
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possibility of bias from this technique. Our research may also exhibit low levels of
external validity due to the unique functions of the space. However, the project’s
ecological validity is likely high, as each student on the campus serves to affect the
construction of gender roles and the role of activism. Seeking to explain how the two may
be interrelated is a highly relevant point of research in the discussion of a vibrant campus
community.
For the purposes of reliability, we observed only during the peak hours in the
middle of the day, from 11 am to 3 pm. Based on prior experience in the space, we felt it
was reasonable to expect a significantly large amount of subjects to observe during these
hours. We feel that our findings are reliable, to an extent. We were unable to generate
enough data to feel comfortable making broad generalizations, though our data did show
some clear trends that might be a useful starting point for future research.
Though the results may be generalizable to some extent, we are studying a unique
space. As such, our replicability will be strong insofar as it relates to Speaker's Circle,
and we feel that in theory our results are likely generalizable to comparably sized and
gendered universities with free spaces located in major foot traffic arteries. While
Speaker's Circle is indeed peculiar, it is not entirely unique.
The relevant literature on gender performativity notes that in every interaction, we
construct a gendered role. Gender is a social construction, and as such, its existence is
based solely upon its manifestations in performances by individuals. Additionally,
activism is a performance and the definition of any particular activist act relies on the
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various social constructions of the activist and the audience, among them gender. The
relationship between gender and activism is likely to provide some insight into the
complex forms of social construction that take place on college campuses.
LITERATURE
Social Constructionism
In its basic form, social constructionism is the notion that social actors are
constantly recreating their environment through social behaviors. The theory has a firm
foundation in the ontological position of constructionism. Gender is considered a social
construct under the theory because it is guided by the sociocultural characteristics
associated with our biological sex (Crooks and Baur 2008:47). That is, participants in
contemporary Western culture gauge levels of masculinity or femininity based on socially
constructed processes.
Symbolic Interactionism
Our research is theoretically based in symbolic interactionism (SI). The term was
coined by Herbert Blumer after significant discussion to the theory was contributed by
Mead, Cooley and Dewey. Symbolic interactionism has three main ideas or premises.
First, SI theorists believe that our actions toward things are based on the meanings we
ascribe to those things. Second, those meaning arise from social interactions we have had
with others in our society. Finally, those meanings are modified via an interpretive
process during our encounters with things (Blumer 1969).
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Symbolic interactionism is, at its core, a theory about how humans relate to the
social world in which we reside, and it provides a skeletal framework for understanding
the act of interpretation which is omnipresent in social interactions. It forms the basis for
many other theoretical constructs, including social constructionism.
Dramaturgy
We learn to identify with our gender roles during a long process of social learning
during childhood and adolescence based on the cultural and social norms with which we
come into contact. These interactions largely come from within families, friends and peer
groups. In constructing our views of gender, we are subject to the pressures of pre-
constructed gender distinctions from the social world in which we are immersed;
furthermore, these constructions stem from the performances we see in our social
interactions (Crooks and Baur 2008:57-61).
Pioneered by Erving Goffman, dramaturgical theory uses theatre as a metaphor
for social life. In this metaphor, actors unwittingly use symbolic scripts in their role
performances, and life is seen as the play that results when characters enter and exit
public scenes. Kivisto and Pittman (2007) note that the central idea to dramaturgy is the
premise that the maintenance of reality depends upon social actors presenting an image
thereof (p. 272). Thus, an actor’s role contains the sense of self that the actor intends to
portray to the world.
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Gender Performativity
Based on Goffman’s dramaturgical framework, Judith Butler’s theory of gender
performativity rests on the notion that gender is a performed identity and is constantly
recreated by actors in the course of their everyday lives (Felluga 2003). Given that gender
is based in social and cultural norms, this ties in well with social constructionism. Gender
performance is an ongoing process; gendered behavior and appearance make up a large
part of social life. It is performed in bathrooms, free spaces, and anywhere else actors
happen to find themselves. Our conclusions rest on the premise that our subjects
unwittingly follow these scripts.
By adopting conventional roles, individuals can easily step into character. For
instance, by portraying one’s self as active, confident and aggressive, a person’s character
is viewed by others as masculine. On the other hand, emotion, understanding, and the
need for approval are traits most associated with a feminine character role (Crooks and
Baur 2008:66). These stereotyped characters are proliferated by many factors in the
contemporary social world, such as one’s parents, peers and religious groups, or the
media one consumes (Crooks and Baur 2008:67-71).
Gender Box Structure
The gender box structure, as laid out by Crawley et al. (2008), is important to our
project because it accounts for the ubiquitous male/female gender binary. Extremely
simplistic, the box structure provides an easy understanding of gender--biological males
are associated with masculinity while females are associated with femininity. This
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polarity is problematic because it does not allow for deviation from the two categories.
Even though we are among other scholars who take issue with the box structure (Crooks
and Baur 2010), we must acknowledge that it is useful: it accounts for the notion of
heteronormativity, which defines gender norms in our society, campus, and free spaces.
Moreover, it ties in with the notion that gender is constructed and performed. Despite the
issues of the complexity of gender, we used the gender box structure in order to separate
our sample into two representative groups.
Free Spaces
To fully comprehend the roles one undertakes, sociologists have also looked at the
stage upon which those performances occur. Any space can serve as the stage for a social
performance. For a theoretical perspective on spaces, we drew from the work of
Francesca Polletta, who theorizes about the relationship between activism and what she
terms “free spaces” which she defines as, “small-scale settings within a community . . .
removed from the direct control of dominant groups, are voluntarily participated in, and
generate the cultural challenge that precedes or accompanies political mobilization”
(1999:1).
Polletta defines multiple types of free spaces. Relevant to our study are what she
calls “prefigurative spaces,” which are those spaces assigned a specific purpose and
characterized by social reciprocity (Polletta 1999:11). Speaker’s Circle is a ‘free speech
zone’ characterized by an equal use right, functioning as a space which facilitates those
challenges that Polletta claims accompany mobilization. This mobilization, in our
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research question, deals with activism of the sort that involves the distribution of
information.
Manifest and Latent Functions
It is not only activism which is performed in Speaker’s Circle, however. The
theories of Robert K. Merton (1949) on manifest and latent functions give us the structure
to understand what else occurs during this activism. While the manifest (expressed)
function of Speaker’s Circle is ostensibly to promote free speech, as defined by
University policy, it also has other latent (unintentional) functions. The relevant latent
function of Speaker’s Circle for this study is the space’s ability to promote and recreate
gender norms.
As members of the campus culture, activists and passersby continue to participate
in the reconstruction of gender norms during their stints in the circle. One goal of our
research is to uncover how the manifest function of this space helps to facilitate the latent
function through observing how social actors either perform or transgress gender norms
in their choice of accepting a pamphlet from an activist.
Activism
Activists in Speaker’s Circle represent a variety of social movements. Since the
space is located on a college campus, we expect many of those movements to cater to the
interests of college students. Theories of activism have traditionally been rooted in
Marxism and the theory of class inequality, but Buechler argues that today’s social
movements have expanded to encompass a wider variety of themes, among them gender,
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sexuality, politics, culture, race and ideology (1995:442). Students enrolled at this
university have convictions about many of these themes, and activists at Speaker’s Circle
are attempting to provide tools to empower and mobilize those students.
In seeking a definition of activism, we were confronted with broad generalizations
such as that of Merriam-Webster’s online dictionary: activism is defined as a “doctrine or
practice that emphasizes direct vigorous action especially in support of or opposition to
one side of a controversial issue” (2010). This broad definition of activism seemed too
much for us to study in our limited timespan, so we narrowed our focus, determining for
the purposes of this project that activists would be only those individuals who handed out
some kind of concrete, tangible information (such as a pamphlet) to support their cause.
Intersectionality
Further contributing to our literature background is Patricia Hill Collins’
conception of intersectionality: the notion people are socially multifaceted and represent
multiple traits (1990). Though she did not coin the term, intersectionality is popularly
associated with Collins, who used the concept in her work on black feminism. In her
1990 book, Black Feminist Thought, Collins argued that the dimensions of race, class and
gender are interrelated and cannot be completely differentiated. Any facet of identity will
have unmarked and marked manifestations, and Collins notes that in particular, black
identity and female identity are the marked constructions of race and sex (p. 221-238).
What remains to be discovered is just how one’s performance of gender can be
seen through participation in activism. Our research seeks to answer this question by
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defining the rates of participation in a particular kind of activism by those who appear to
exhibit masculine or feminine traits.
METHODS AND DATA COLLECTION PROCEDURES
When we began our project, we wanted to be sure that the activists we observed
would be diverse and representative of the types of activism normally carried out in
Speaker's Circle. This was problematic because of the nature of activism in this space.
There are no prerequisites for its use. Activists are not bound by formal rules, such as
permits, and may conduct activities at their own discretion. There are no records of which
people use the space or when they use it.
Based on anecdotal evidence from team members, we predicted that two types of
activists would be particularly prevalent, the first of which is religious activists. Many
religious groups, all of which were Christian when we conducted our research, use
Speaker's Circle as a venue to try and convert people to their brand of faith through
various means. It is worth noting that in the four weeks we spent conducting our research,
no team member observed a conversion.
We also predicted that we would see a large number of political activists. Team
members all reported seeing political activists in the space consistently during the school
year, and many such groups were observed utilizing the space. It is also worth noting that
midterm elections occurred during our observation period. Given that team members
observed political activists touting ballot-specific messages, we feel comfortable claiming
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that political activism was greater than it would otherwise have been; this should be taken
into account if further research on activism in Speaker's Circle is conducted.
Given the flexible and informal nature of the space, accurately predicting what
activists would be present in Speaker's Circle on any given day is an impossibility. As a
result, our team was unable to determine an accurate probability or quota. Instead, we
utilized a non-probability convenience sampling technique for our research. Simply put,
we showed up and people-watched. Team members were posted in Speaker's Circle at
times when activists were likely to be observed, and we recorded information on the
activists that were present.
This too was problematic, but our schedules prohibited us from conducting any
other kind of sampling procedure. We attempted to minimize the impact of time on our
project by conducting our observations between 11 am and 3 pm, as anecdotal evidence
suggested that these hours provided the most foot traffic and, therefore, the best
opportunity for activists to spread their messages. This ended up being convenient for
team members, as we were able to make time to observe during our schooldays.
Speaker's Circle is an unusual space. By law, it is a free-access space where both
individuals and groups can advocate any idea protected under the First Amendment.
Because there are no legal restrictions on the use of the space for speech acts, it not only
presents an interesting research setting but also does most of its own work in minimizing
bias. Any group, at any time, can use the space. Legally speaking, no group is justified in
monopolizing the space.
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We quickly found that we were limited in our ability to observe multiple activists.
On some days, scheduling conflicts prevented more than one team member from
observing in the Circle at a particular time. This became problematic when one team
member observed during times when many activists were present, particularly at times
when students were likely to be transitioning between classes and on days with warmer
weather when more activists were present.
Because of this, we established a procedure for choosing which activists to
observe when there too many for one person to accurately observe. The activist located
the northernmost point in Speakers' Circle was prioritized. Approximately equal traffic
patterns exist from all directions in Speaker's Circle, according to the observations of
team members, so choosing one direction randomized our selection process. If it was
possible to view and tally multiple activists during a given field session, team members
recorded as many activists as they could, so long as they did so accurately. They also
noted the total number of activists and which ones were observed to supplement the
tallies, along with notes on the weather and other characteristics of the space during a
given observational period.
In a small number of cases (about twice per week), the northernmost activist
would change locations mid-observation or leave Speakers' Circle entirely. If an activist
altogether left the circle mid-observation, the their time of departure was logged. If an
activist changed position within the Circle when it was crowded with passersby,
continued observation was left to the discretion of the observer, who logged the move. In
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cases where an activist left but was replaced by another from the same group, their switch
was logged and observation continued. In cases where the replacement activist was of a
different gender than the previous, a new tally was begun.
For several reasons, we believe that our decision to place an emphasis on the
northern end of the Circle had a minimal impact on our sample. People pass through
Speaker's Circle from all accessible directions. Speakers' Circle represents a nexus on the
campus and is close to many buildings that students utilize daily. We were unable to
determine a correlation between gender and where a person may have been coming from
on campus. We acknowledge that this may affect the validity and replicability of our
findings, though we suspect the bias is minimal. We recommend that future research in
this space take this procedure into account and investigate alternative ways to randomize
the observational process.
Another rule we established was that in situations where activists at tables
competed with activists that were standing, we would observe the standing activist. We
did this because of a team member's suggestion that observing standing activists would
provide more data, as group members had all noticed that standing activists tend to
interact with passersby with greater frequency than their stationary counterparts. Standing
activists are mobile and are able to approach passersby in order to gain their attention.
We feel that our sampling procedure functioned well in minimizing bias and
helped maintain the replicability of our study. The people and groups we observed were
dictated by protocol rather than personal preference. This was particularly important
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considering that our research involves observing activists. As participants in the campus
culture, each team member had a unique stance on the issues at hand. While we felt it
unlikely that a group member would intentionally miscount data, we attempted to remain
cognizant of personal bias.
There is one bias that must be addressed: our categorization of gender. For the
purposes of our study, we divide gender into the culturally accepted female/male binary.
This was done for two reasons, the first of which arose out of practical concern. We
wanted our data to be simple to analyze, because our time in the field was limited.
Secondly, a large majority of people on the campus register within the binary, which
simplified the process of coding subjects. Moreover, by identifying gender as a binary, we
were able to crosscheck our data with records from the registrar's office, which gave us
an idea of how our data compared the gender makeup of the university as a whole.
Our use of the gender binary is a double-edged sword, since empirical evidence in
sociology indicates that gender cannot be defined quite so simply. The binary fails to take
many people into account, such as transgendered or intersexed folk who may not even
reflect a distinct biological sex much less the stereotypical gender roles that match with
sex. That said, we feel justified in using the binary in our research. The university's
campus is a heteronormative space. Though we have no way of measuring precisely how
many people identify within the binary, the populace as a whole seems unconcerned with
issues of gender nonconformity, as evidenced by the small population affiliated with the
campus LGBTQ organizations. This is also reflected by university policy. For instance,
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the registrar's office separates students only in terms of male and female, and the vast
majority of bathrooms on campus reflect the same.
The binary is indeed alienating, but by using it, we were able to compare our data
to official university demographic records, allowing us to more effectively analyze our
field data. The binary distinction is inherently flawed, but given our limited time and the
advantages of its use, we felt that using the biological categories of female and male to
describe our perceptions of gender would be a worthwhile compromise.
RESULTS
Upon returning from the field, the data was input to SPSS for analysis. The
calculations are based solely on the quantitative data while the categorizations were
dependent upon the qualitative field notes.
Some definitions are in order for the data table presented below. An activist’s
affiliation is the group with which he or she was affiliated while performing activism at
Speaker’s Circle. Some groups are not identified by name because their exact affiliation
was unclear. In cases where multiple observations of the same group exist, the data is
combined for analysis. Rates of acceptance are presented by noting the percent of those
who accepted that appeared to be female out of the total number of acceptances for each
given group, and each is rounded to the closest whole number percentage.
We have made special note of the data marked with asterisks (*), as it exhibits
anomalies that will be explained in the analysis.
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Activist AffiliationTotal # of
Acceptances
% Acceptance by
Females
FEMININE CAUSES
ZTA sorority (breast cancer awareness) 52 59%
Unknown breast cancer awareness group 122 71%
Pi Phi (sorority philanthropy) 56 52%
Black Men’s Initiative (breast cancer awareness) 30 46%*
GENDER-NEUTRAL CAUSES
Voter registration 9 56%
Anti-taser coalition 7 43%*
College Republicans informational booth 10 50%
Student government election campaign 43 56%
Baptist church recruitment 90 68%
Baptist Student Union 23 43%*
DKMS (bone marrow registry) 8 63%
Campus radio concert series 170 48%*
Local coupon booklets 14 64%
Off-campus housing promotion 150 56%
MASCULINE CAUSES
Movember (prostate cancer awareness) 60 47%
Football ticket drawing for rivalry game 64 42%
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We feel justified in these categorizations of causes into their gendered cases.
Research into women’s health has suggested the breast cancer movement is led by and for
women (Blackstone 2004). Prostate cancer similarly trends as its masculine counterpart.
According to Adams, Anderson and McCormack, participants in sports frequently
use discourse that facilitates aggressive displays of masculine power (2010). This
emphasis on masculinity led us to consider sports a masculine-gendered category.
We feel that our cases of coupons, student housing, concerts and bone marrow
donation reflect no specific gender and are a likely fit for the gender-neutral
categorization. Here we also included religion, since data from The Pew Research Center
(2007) shows that the proportion of males and females that participate in various
religious traditions hovers around the proportion of males and females in the sample size.
This is the same proportion of genders that exist on the campus, according to the
registrar’s office, so we feel confident in claiming religion to be gender-neutral as well.
The most contentious placement of any activism into a gendered category was
politics. Our definition of political activism for the purposes of this research was activism
which was directly and expressly related to a ballot measure, election or candidate; since
many issues raised in Speaker’s Circle have political ties, we needed to separate them
from those issues which were expressly about politics.
We had considerable debate as how we should categorize governmental political
activism. It was hard to determine if this form of activism would be categorized as
masculine or gender-neutral. Our original conception was that politics would be
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traditionally considered masculine, due to the sheer numbers of males compared to
females currently active in our government. (The 111th Congress is made up of 447 men
and only 93 women.) We also considered that perhaps while females do participate, as a
sex, in governmental politics, in doing this they are compromising their femininity by
accepting male characteristics of power and dominance.
However, after further consideration, we decided to code governmental political
activism as gender-neutral. Noting our team discussion as evidence that contention exists
over the gender categorization of political activism, we concluded that a gender-neutral
categorization would be more likely to provide our research with conclusions. There is
certainly evidence for politics being considered a masculine field, and as conclusions
emerge from the literature, this categorization is the most likely to shift should we or
others perform this study again.
DATA ANALYSIS
Immediately emergent from looking at the statistics is that in the vast majority of
cases, females were more likely to accept pamphlets than males overall. This is likely due
to the feminine characteristic of politeness; according to Sara Mills in her book, Gender
and Politeness, “politeness is already gendered, classed and raced, so that stereotypically
it bears a signature of middle class, white, femininity” (Mills 2003:197).
This cultural tendency for women to exhibit a more caring, kind and polite
attitude explains why females would be more likely to accept a pamphlet from an activist.
Dzurick, Mitchell and Sherman Gender and Activism 21
In an attempt to make themselves appear socially feminine, these females adopt the
stereotypical feminine characteristic of politeness, particularly its manifestation in
accepting information.
There are data that trend negatively toward that conclusion, however, and they
need to be explained. For instance, the data table clearly shows that males were the sex
more likely to accept pamphlets on prostate cancer awareness and football ticket
drawings--proof that they seek to exhibit a masculine character role by accepting
masculine-gendered pamphlets from activists.
Another outlying case is that of the campus radio promotion. There were multiple
activists of both genders roving about Speaker’s Circle dispersing fliers. We had four sets
of field notes on these activists, which we combined into one. In some of these cases,
more women would take fliers, and in others, more men did. The data does not show a
significant effect of the gender of the activist on the acceptance rate. We are forced to
consider this an outlying point at this stage of our research, though the activists being
apathetic might have affected it, as detailed below.
We expected to see data trending by gender, with females situated in feminine
roles and males situated in masculine roles. In addition to discovering such a trend, we
also encountered a number of unexpected patterns or scenarios in the field. First,
regardless of sex, some standalone activists made a conscious effort to attract attention to
themselves and their cause, using two methods to do so. Some resorted to practically
yelling at passersby, yet the more common, subtle, and effective method was to
Dzurick, Mitchell and Sherman Gender and Activism 22
physically approach a target while holding out their hand silently offering a pamphlet.
Their more apathetic counterparts often spent a majority of their time in the Circle
talking to fellow group members. This was more common with table-based activist
groups. In one instance, a table for the College Republicans was staffed by one male and
two females. They spent the entire hour talking to one another. Moreover, the two female
activists spent about forty minutes sitting on the ground and spent no effort trying to
promote their cause, demonstrating another latent function of the Circle: socialization.
Another notable example of activist apathy occurred on Election Day. We
observed a group of standing activists for “Yes! Prop 2., Taser-Free Columbia.” The
group consisted of middle aged activists, one female and two males. They took turns
holding up a large banner to promote their cause. They held it up periodically, only to
take it down in frustration because nobody seemed to want their pamphlets or even speak
to them, which we suspect may be related to their age. This probably resulted in the low
number of pamphlets given out by the group, which makes the calculation of percent
wildly subject to chance. If one more female had taken a pamphlet, it would have created
an even 50% split of acceptance by gender, and the low sample size for this particular
observation causes such wild variability.
Perhaps the most notable thing we observed in the field occurred while two
groups jointly promoted a cause: breast cancer awareness. The first group, a sorority,
consisted of what would be considered attractive white women. The second group was
the Black Men's Initiative. There was a central table, but most of the activists were
Dzurick, Mitchell and Sherman Gender and Activism 23
standalone. All the activists were disseminating the same pamphlet material and sold
awareness pins for a dollar.
This was noteworthy for several reasons. First, it was an example of men
transgressing gender norms by promoting a feminine cause. Second, and more
importantly, a male activist was approached by a male uniformed police officer, who
declined to purchase a pin, and left. Fifteen minutes later, he returned to the Circle and
was approached by a female activist. She too asked him if he would like to purchase a
pin, and this time he bought one. Moreover, we observed far more people take pamphlets
from white sorority girls rather than black men.
This was an excellent example of intersectionality in play. While people were
more than willing to accept breast cancer awareness material from white females, they
were are clearly hesitant to approach black men who were no more threatening than any
other activists we observed in the field. Race, not just gender, played a factor in a
potential recipient’s willingness to accept a pamphlet. The effect of race may have even
overshadowed what we would expect to see; while women seem to be more likely to
accept information about breast cancer from an activist, the effect of race messes with an
otherwise clear distinction.
Without more information from other activist groups, however, we cannot make a
generalization about race. For instance, we have no data for black male activists
promoting a masculine cause, and thus cannot claim the same kind of scenario would
occur. This is worth further research and would provide interesting information on which
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of gender or race plays a larger role in determining the acceptance of pamphlet from an
activist, or whether each has an independent effect.
PROBLEMS IN THE FIELD
We encountered multiple instances of more than one group active at the same time
while conducting our field observations. Because they vied for the same people, there
was some competition between them. Moreover, many were distracted by the fiery
rhetoric of the many evangelists who frequent the space. This may have distracted
passersby, keeping them from accepting a pamphlet, or scared them off altogether.
In one instance, a table of activists were promoting Movember, which advocated
the growth of facial hair to support prostate cancer awareness. Their table was staffed by
four males and one female; all wore fake mustaches. There was a great deal of traffic
coming through Speaker's Circle, but very few stopped at the table. Simultaneously, a
fiery evangelist was yelling about this group, relating cancer to to theological dangers.
This may have influenced potential recipients not to stop at the table so as to avoid
attention from the preacher. This sort of interference exemplifies how the presence of one
group can affect another.
Another unexpected scenario occurred twice. On these two occasions, incentives
were given with the pamphlets. On one occasion, a church group handed out free
hamburgers with materials, and there was a wait time of about five minutes for each
Dzurick, Mitchell and Sherman Gender and Activism 25
hamburger to be cooked. We also saw an activist handing out fliers stapled to bags of
sweets, of which two-thirds were taken by females. Of note is the fact that this activist
was a black man. Based on this, we suspect that white college students are more willing
to approach a lone black man, as opposed to a group of black men. Given that he
distributed candy, we are hesitant to make any broader generalizations from this. The
impact of these incentives on the pamphlet acceptance rate was likely significant.
Finally, we observed an activist that simply refused to tell recipients about the
nature of the material. Notably, this only occurred with religious activists. In one case, an
activist approached a group member, hand outstretched with a pamphlet. Hesitant to
waste paper, the team member asked what was in the pamphlet. The activist replied that,
“You’ll hear a shocking message”, to which the team member responded, “No, seriously,
what is it about?” The activist repeated his line. Finally, the group member asked, “Is this
about Jesus?” and the activist nodded. We are unsure of the significance of this encounter,
though we felt it worth including.
CONCLUSION
Our study showed that female students at the university displayed feminine
characteristics – namely, politeness – in the public space of Speaker's Circle. Male
students were also involved in taking pamphlets, but at a rate less than that of females
unless the activism was related to a masculine cause.
In this way, students at this university utilize the free space of Speaker's Circle not
Dzurick, Mitchell and Sherman Gender and Activism 26
only for its manifest function of activism, but as a space in which to perform their
assumed gender roles. As a public space on a heteronormative campus, Speaker's Circle
is a location where we would expect to see exactly those performances by students. Thus,
our research does much to confirm the existence of gender roles insofar as they exist as
social constructions which are reinforced upon every interaction. Each interaction of an
activist and a passerby reflected something about the gender roles of college students.
The study also raised interesting questions about intersectionality as it relates to
race. We found that people were far more willing to take material from a single black
man offering candy than a group of black men promoting a popular cause. This is
something our group wishes we had more time to explore.
Overall, we found that Speaker’s Circle was an excellent place to conduct
research. It consistently provides a large sample size of foot traffic and activists, and
there are enough people passing through that few people notice they are being watched,
limiting the Hawthorne Effect. As a free space, Speaker's Circle is a gathering ground for
activists of all kinds. We feel that our research, though limited in scope, was useful to the
understanding of the relationship between gender and activism in free spaces on a college
campus.
Given the opportunity for future research, we have established a number of
modifications we would make. First, we would have observed only a single activist at a
time so that we could accurately log the number of people that declined to take a
pamphlet. There may be interesting trends that prove themselves when the
Dzurick, Mitchell and Sherman Gender and Activism 27
complementary data set from these refusers are included. Additionally, we would have
established a careful form for recording the field notes so that consistency was
maintained between each of our team members. Collecting overall data about the usage
of the space (Who uses the space for activism? How many people travel through in a
day? What are the peak times for usage and do rates vary across time?) would provide a
stronger background on which to view each interaction.
Furthering the emphasis on qualitative data, we would also like to obtain
interviews with both activists and passing students to gain insight into the motivations
behind giving out and accepting pamphlets. Understanding the existing social constructs
would allow us to see to what degree they are being upheld or transgressed by users of
Speaker's Circle.
Perhaps most importantly, we can conclude from this study that Speaker's Circle
is both a unique space and a microcosm of society in which gender roles are upheld in the
overwhelming majority of interactions between activists and students.
Dzurick, Mitchell and Sherman Gender and Activism 28
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