Fujio Food System Co., Ltd. 1 Sec. TSE(2752)
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Transcript of Fujio Food System Co., Ltd. 1 Sec. TSE(2752)
Copyright copy Fujio Food System Co Ltd All rights reserved 1
Fujio Food System Co Ltd 1 Sec TSE(2752)
FY2018 Financial Results briefing
Copyright copy Fujio Food System Co Ltd All rights reserved 2
Content
FY2019
Business Strategy
FY2018
Financial results summary
Copyright copy Fujio Food System Co Ltd All rights reserved 3
FY2018 Financial results summary
Photo さち福やCAFEacute 天王寺MIO店
Copyright copy Fujio Food System Co Ltd All rights reserved 4
Indicator (in million JPY) FY2017 FY2018 YOY
Actual Proportion Actual Proportion Variance Ratio
Sales 35938 1000 36145 1000 207 06
Directly-managed business 34071 948 34275 948 204 06
Franchised business 1866 52 1869 52 3 02
Cost of sales 12793 356 12724 352 -68 -05
Gross profit 23145 644 23420 648 275 12
SGA costs 20540 572 21161 585 621 30
Operating profit 2605 72 2259 63 -346 -133
Ordinary profit 2513 70 2189 61 -324 -129
Extraordinary profit 158 04 5 00 -153 -968
Extraordinary loss 494 14 647 18 152 308
Net income before taxation 2177 61 1547 43 -630 -290
Net income attributable to parent shareholder
1403 39 911 25 -491 -350
EBITDA 4065 113 3607 100 -458 -113
Sales uarr06
Sales at domestic Directly-managed outlets 967
New Domestic Directly-managed outlets 55outlets
Operating profit darr133
Operating profit ratio darr09
Cost of sales ratio
SGA cost ratio
Other cost ratio
Rent ratio
Utilities cost ratio
Impairment loss
Loss on retirement of noncurrent assets
Loss on valuation of stocks of subsidiaries
darr04
uarr 13
uarr 05
uarr 01
darr 005
yen241 m
yen 56 m
yen 349 m
Labour cost ratio uarr 05
Advertising cost ratio
EBITDA=Operating profit +Depreciation amp Amortization
SGA Selling General and Administrative costs
uarr 01
FY2018 Consolidated Income Statement Summary
Copyright copy Fujio Food System Co Ltd All rights reserved 5
Transition of Consolidated Financial results in the past 5 years
A record-high Sales however the Operating Profit Ordinary Profit and Net income decreased
Sales Operating profit
Net income Ordinary profit
(in million JPY) (in million JPY)
(in million JPY) (in million JPY)
14568 16121 17355 17561 17517
30486 33324
34900 35938 36145
FY2014 FY2015 FY2016 FY2017 FY2018
2Q accumulated Full-year
1364 1105
1365 1167 1177
2716
2363 2410 2605
2259
FY2014 FY2015 FY2016 FY2017 FY2018
2Q accumulated Full-year
1322 1080
1324 1140 1163
2669
2273 2323 2513
2189
FY2014 FY2015 FY2016 FY2017 FY2018
2Q accumulated Full-year
744 626
739 629 596
1405
1079 1083
1403
911
FY2014 FY2015 FY2016 FY2017 FY2018
2Q accumulated Full-year
Copyright copy Fujio Food System Co Ltd All rights reserved 6
Transition of consolidated financial results per quarter
The sales at new outlets and the recovery of existing business contributed to the sales growth however the profit declined because of a rise in SGA cost including the labour cost
Sales
EBITDA=Operating profit +Depreciation amp Amortization
(in m JPY)
Operating profit (in m JPY)
EBITDA
(in m JPY)
7206 7362 7920 7998 8059 8062
8599 8604 8668 8687 8897 8648 8799 8762 9226 9151 8917 8600 9191 9436
1Q 2Q 3Q 4Q
2014
2015
2016
2017
2018
779
585 678 674
791
314
607 651 790
575 588 457
627 540
715 723 674
503 543 539
1Q 2Q 3Q 4Q
2014
2015
2016
2017
2018
1036 928 962
1042 1120
709
1037 1106 1173 991 1012
881 979
893
1094 1099 989
829 886 903
1Q 2Q 3Q 4Q
2014
2015
2016
2017
2018
Copyright copy Fujio Food System Co Ltd All rights reserved 7
FY2018 YOY Operating profit analysis
uarr2605
uarr2259
uarr204 uarr3 uarr68
uarr108 uarr17
darr233 darr53
darr214
darr122 darr39
500
750
1000
1250
1500
1750
2000
2250
2500
2750
3000
FY2017 (year ended 31st Dec)
Sales (Directly managed outlets)
Sales (Franchised
outlets)
Cost of sales Labour cost Utilities cost Depreciation amp
Amortization
Marketing amp Advertising
cost
Rent Outsourcing cost
Other costs FY2018 (year ended 31st Dec)
(in m JPY)
Copyright copy Fujio Food System Co Ltd All rights reserved 8
FY2018 Actual-to-plan rate
(in m JYP)
FY2018 FY2018 Actual-to-plan rate
Plan Ratio Actual Ratio Variance Progression
rate
Sales 36100 1000 36145 1000 45 1001
Operating profit 2420 67 2259 63 -161 933
Ordinary profit
2360 65 2189 61 -171 927
Net income
1270 35 911 25 -359 717
Sales 1001 Operating profit 933 Ordinary profit 927 Net income 717
Copyright copy Fujio Food System Co Ltd All rights reserved 9
(in m JPY)
FY2017 full-year
FY2018 full-year
YOY FY2018
(Domestic directly-managed outlets)
Sales Proportion Sales Proportion Variance Rate of change
No of new outlet
opening
No of outlets
Maidoookini Shokudo⁽sup1⁾
9775 287 9325 272 -450 -46 8 139
Kushiya Monogatari
11373 334 10614 310 -759 -67 4 88
Kappogi 2281 67 2349 69 68 30 2 36
Tsurumaru 2071 61 2094 61 23 11 11 51
Sachifukuya⁽sup2⁾ 1989 58 2409 70 420 211 6 23
Ebinoya⁽sup2⁾ 1135 33 1658 48 523 460 9 33
Others 5444 160 5826 170 382 70 15 140
Total 34071 1000 34275 1000 204 06 55 510
FY2018 Consolidated Sales at directly-managed outlets by brand
Note (1)Uchino Shokudo amp Gekotei are included
(2)New outlet opening and Sales of Sachifukuya Ebinoya etc are improved
The Sales YOY are up 06 (yen 204 m increased)
The percentage of Sales at existing outlets is 967 55 new outlets contributed to the Sales growth
Copyright copy Fujio Food System Co Ltd All rights reserved 10
Transition of the YOY Sales at Domestic directly-managed outlets
Directly-managed outlets 967 Maidoookini Shokudo 973 Kushiya Monogatari 930
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Directly-managed outlets
1015 962 978 959 948 937 911 977 993 967 980 977
Maidoookini Shokudo 990 950 1004 955 963 958 933 950 986 987 1013 986
Kushiya Monogatari 1019 933 926 913 875 853 816 957 1021 923 947 971
800
850
900
950
1000
1050
1100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Diectly-managed outlets Maidoookini Shokudo Kushiya Monogatari
Copyright copy Fujio Food System Co Ltd All rights reserved 11
FY2018 New domestic outlet openings
55 new outlets opened in 2018 The actual(55 outlets) exceeded the plan(40 outlets)
New brands opened eg Eltana(a bagel cafe) MODENA MAMA(Italian restaurant)
2018 2018
Name of outlet No of new outlets No of new outlets
Forecast Actual
Directly-managed outlets
Maidoookini Shokudo 5 6
Nakaoroshi Kajitsu Kosei Shokudo Osaka Prefectural Police Headquarters Shokudo Himejima Shokudo Harinakano Shokudo Kuzuha Ekimae Shokudo Fukujima Shokudo
Kushiya Monogatari 3 4
Aeon mall Hamamatsuichino Shibuya Gourmet Town Machida MODI CELEO Hachioji
Ebinoya 5 9
Aeon mall Tokoname Osaka ekimae 3rd BLDG Hamamatsuichino Morimomiya EBISTA Nishinomiya CELEO Hachioji NAMBA NANNAN Aeon mall Dainichi Lalaport Tokyo Bay
Sachifukuya 3 6 Grand Emio Tokorozawa Osaka Intl Airport Crysta Nagahori Mikage CLASSE Aeon mall Tokoname Soka VARIE
Eltana 2 2 Higobashi Flight of dreams
Ekimae parlor 2 1 Kitakyuhoji
Uchino Shokudo 2 2 TerraceMall Shonan Lalaport Nagoya Minato AQULS
Others 18 25
Kushi amp Tako Minamimorimachi Circolo Minamimorimachi Sabaroku Seimenjo Minamimorimachi Roman no Teppan Modena Mama Kitahama Modena Mama Osaka Ekimae 3rd BLDG Fujioken Itami Katsuma Tengo etc
TOTAL 40 55
Franchised outlets
20 10
Osaka Chuo Shokudo Kushiya Monogatari Aeon mall Zama Ebinoya Yume Town Tokushima Ebinoya Ario Kurashiki Kushiya MonogatariThe outlets Hiroshima Igahakuho Shokudo Ebinoya Aeon mall Hiroshima Fuchu Don Aeon mall Hiroshima Fuchu Sabaroku Seimenjo Hankyu Umeda Sachifukuya Hiroshima Ekie
Total 60 65
Copyright copy Fujio Food System Co Ltd All rights reserved 12
FY2018 New overseas outlet opening
4 new overseas outlets opened in 2018 25 overseas outlets are owned currently
Country City
FY2017 FY2018 FY2018 FY2018 FY2018
Note No of outlet
Plan Actual Outlet closure
No of outlet
Shanghai China 7 2 0 2 5
3 Maidoookini Shokudo 2 Uchino Shokudo
US 2 0 0 0 2 2 Tsurumaru
Taiwan 12 11 4 1 15 12 Maidoookini Shokudo 2 Kushiya Monogatari 1 Sachifukuya
Indonesia 5 3 0 2 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 1 5 0 1 0
TOTAL 27 21 4 6 25
Copyright copy Fujio Food System Co Ltd All rights reserved 13
FY2018 Consolidated BS Summary
(in m JPY)
FY2017 FY2018 YOY
Actual Proportion Actual Proportion Variance Ratio
Current assets 5299 246 4507 207 -791 -149
Cash and deposits 2963 137 1921 88 -1041 -351
Others 2336 108 2503 115 167 71
Non-current assets 16276 754 17252 792 975 60
Tangible non-current assets 9357 434 10057 462 699 75
Intangible non-current assets 63 03 148 06 85 1338
Investments amp other incomes 6855 318 7045 323 190 28
Deferred Income 0 00 0 00 - -
Total assets 21575 1000 21759 1000 183 09
Current liabilities 6553 304 6556 301 3 00
Accounts payable 1492 104 1559 71 67 44
Current portion of long-term loans payable
2240 104 2045 93 -194 -87
Current portion of convertible bonds
0 00 0 00 - -
Non-current liabilities 5905 274 5738 263 -167 -28
Long-term loans 4609 214 4369 200 -240 -52
Others 1296 219 1369 62 73 56
Capital 2125 98 2135 98 10 04
Capital surplus 2007 93 2017 92 10 04
Net assets 9116 423 9465 434 348 38
Total assets 21575 1000 21759 1000 183 09
Indicators
Total cash and cash equivalents
yen1921 m 1041m JPYdarr
Total debt with interest
yen6414 m
436m JPYdarr
Net debt
yen4493 m
yen 607 muarr YOY
Net assets
yen 9465 m yen 349 muarr
Debt with interest-Cash amp Cash equivalents
YOY
YOY
YOY
Copyright copy Fujio Food System Co Ltd All rights reserved 14
Transition of Net assets
Compare with 2011rsquos the amount of net assets increased by 34 times at a ratio 434
2784 3445
4876
6117 6890 7202
9116 9465
218
242
308
339 343 339
422 434
100
150
200
250
300
350
400
450
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY)
Net assets
Net assets rate
Copyright copy Fujio Food System Co Ltd All rights reserved 15
Debt with interest amp Debt-to-Equity Ratio
6740 6652 6221
6872
8270 8672
6849 6414
24
19
13 11
12 12
08 07
00
05
10
15
20
25
30
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY) Debt with interest
Debt-to-Equity Ratio
Copyright copy Fujio Food System Co Ltd All rights reserved 16
FY2018 Consolidated Cash Flow Summary
(in m JPY) FY2017 FY2018 YOY
Actual Actual Variance
Operating Cash Flow 3344 2651 -693
Net income before taxation 2177 1547 -630
Depreciation amp Amortization 1463 1354 -109
Impairment loss 382 241 -141
Income taxes paid -955 -915 40
Investing Cash Flow -1632 -2876 -1244
Purchase of property plant and equipment
-1164 -2224 -1060
Payments for lease deposits -226 -312 -86
Financing Cash Flow -1218 -803 415
Proceeds from long-term loans payable
1300 2000 700
Repayment of long-term loan payable
-2430 -2435 -5
Redemption of bonds -60 - 60
Cash dividends paid -298 -372 -74
Net increase(decrease) in cash amp cash equivalents 498 -1041 -1539
Cash amp Cash equivalents at beginning of year 2186 2684 498
Cash amp Cash equivalents at end of year 2684 1642 -1041
Factors changed the Cash Flow
Cash amp
Equivalents
at
beginning
of year
2684
Cash amp
Equivalents
at end of
year
1642
Operating
Cash Flow
2651
Investing
cash Flow
2876
Financing
Cash Flow
803
Copyright copy Fujio Food System Co Ltd All rights reserved 17
FY2019 Yearly plan
YOY Sales1109 YOY Operating income1107
YOY Ordinary income1105 YOY Net income1299
(in m JPY) FY2018 FY2019 YOY
Actual Proportion Plan Proportion Variance Ratio
Net sales 36145 1000 40100 1000 3955 109
Operating income 2259 62 2500 62 241 107
Ordinary income 2189 60 2420 60 211 105
Net income 911 25 1185 30 274 299
Directly-managed outlets 55 60 5
New outlet opening
Franchised outlets 10 20 10
Total 65 80 15
YOY Sales at existing outlets 967 1010
Copyright copy Fujio Food System Co Ltd All rights reserved 18
Transition of consolidated financial results
The net sales is targeted to reach the record levels the operating income ordinary profit and net income increase steadily
Net sales Operating income
Net income Ordinary profit
(in m JPY) (in m JPY)
(in m JPY) (in m JPY)
30486 33324 34900 35938 36145
40100
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2716
2363 2410 2605
2259 2500
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2669
2273 2323 2513
2189
2420
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
1405
1079 1083
1403
911
1185
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
(Target)
(Target) (Target)
(Target)
Copyright copy Fujio Food System Co Ltd All rights reserved 19
FY2019 New domestic outlet open plan
60 new domestic outlets are targeted to open in 2019 mostly the brands with outstanding performance eg Sachifukuya Ebinoya but also other brands eg Katsuma Fujioken and new brands are also considered
FY2018 FY2019
Name of outlet No of new outlet opening (Actual)
No of new outlet opening (Plan)
Directly-managed outlets
Maidoookini Shokudo 6 5
Nakanoshima (Jan) Noda (Feb) Otemon University (Apr) Tamatsukuri Ekimae (Aug) etc
Kushiya Monogatari 4 3
Amagasaki Qs mall (Feb) Terrace Mall Matsudo (Oct) Lalaport Namatsu (Oct)
Tsurumaru 11 1 Noda (Feb)
Sachifukuya 6 16 Namba City (Feb) Kawasaki SolidSquare (Mar) SUINA Muromachi (Mar) AQUA City Odaiba (Mar) Kaihimmakuhari (Apr) Sotetsu Fresa Sannomiya (May) Terrace Mall Matsudo (Oct) etc
Ebinoya 9 9 Keihan Mall Kyobashi (Jan) Wing Kamiooka (Jan) Aeon Mall Uchihara (Mar) Aeon Mall Kobe North (Mar) Le FRONT Kawasaki (Apr) Aeon Mall Kashiwa (Apr) Marui Mizonokuchi (Oct) etc
Fujioken 1 3 Nishishodai (Mar) Aeon Mall Higashiura (Apr) etc
Katsuma 2 6 Tenjinbashisuji4thAvenue (Feb) Aeon Mall Tomio South (Feb) Aeon Mall Gushikawa (May) etc
Others 16 17 Umeinari Minamimorimachi (Jan) Musubiya Kansai Intl Airport (Jan) Sabaroku Seimesho Kyoto Saiin(Feb) Kushi amp Tako Tenjibashisuji 3rdAvenue (May) Sabaroku Seimesho Abeno (May) Kappogi Sotetsu Fresa Namba (Aug) Gekotei Daimaru Shisaibashi (Nov) etc
Total 55 60
Franchised outlets 10 20
Total 65 80
Copyright copy Fujio Food System Co Ltd All rights reserved 20
FY2019 New overseas outlet open plan
12 new overseas outlets are targeted to open in 2019 owning 37 overseas outlets by FY2019
CountryCity
FY2018 FY2019 FY2019
Note No of outlets Forecast No of outlets
Shanghai China 5 2 7
5 Maidoookini Shokudo 2 Uchino Shokudo
US 2 1 3 2 Tsurumaru 1 Ebinoya
Taiwan 15 6 21 14 Maidoookini Shokudo 4 Kushiya Monogatari 3 Sachifukuya
Indonesia 3 0 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 0 3 3 2 Tsurumaru in Philippines 1 Ebinoya in Canada
TOTAL 25 12 37
Copyright copy Fujio Food System Co Ltd All rights reserved 21
Shareholder return
125 15 15
175 20
22
5527
7205
5508 5577
6718
4250
226 208
272
314
298
518
00
100
200
300
400
500
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
(in JPY) Shareholder return Net income per share Payout ratio
2 JPY of commemorative dividend for the transition to 1st Sec TSE is included
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 2
Content
FY2019
Business Strategy
FY2018
Financial results summary
Copyright copy Fujio Food System Co Ltd All rights reserved 3
FY2018 Financial results summary
Photo さち福やCAFEacute 天王寺MIO店
Copyright copy Fujio Food System Co Ltd All rights reserved 4
Indicator (in million JPY) FY2017 FY2018 YOY
Actual Proportion Actual Proportion Variance Ratio
Sales 35938 1000 36145 1000 207 06
Directly-managed business 34071 948 34275 948 204 06
Franchised business 1866 52 1869 52 3 02
Cost of sales 12793 356 12724 352 -68 -05
Gross profit 23145 644 23420 648 275 12
SGA costs 20540 572 21161 585 621 30
Operating profit 2605 72 2259 63 -346 -133
Ordinary profit 2513 70 2189 61 -324 -129
Extraordinary profit 158 04 5 00 -153 -968
Extraordinary loss 494 14 647 18 152 308
Net income before taxation 2177 61 1547 43 -630 -290
Net income attributable to parent shareholder
1403 39 911 25 -491 -350
EBITDA 4065 113 3607 100 -458 -113
Sales uarr06
Sales at domestic Directly-managed outlets 967
New Domestic Directly-managed outlets 55outlets
Operating profit darr133
Operating profit ratio darr09
Cost of sales ratio
SGA cost ratio
Other cost ratio
Rent ratio
Utilities cost ratio
Impairment loss
Loss on retirement of noncurrent assets
Loss on valuation of stocks of subsidiaries
darr04
uarr 13
uarr 05
uarr 01
darr 005
yen241 m
yen 56 m
yen 349 m
Labour cost ratio uarr 05
Advertising cost ratio
EBITDA=Operating profit +Depreciation amp Amortization
SGA Selling General and Administrative costs
uarr 01
FY2018 Consolidated Income Statement Summary
Copyright copy Fujio Food System Co Ltd All rights reserved 5
Transition of Consolidated Financial results in the past 5 years
A record-high Sales however the Operating Profit Ordinary Profit and Net income decreased
Sales Operating profit
Net income Ordinary profit
(in million JPY) (in million JPY)
(in million JPY) (in million JPY)
14568 16121 17355 17561 17517
30486 33324
34900 35938 36145
FY2014 FY2015 FY2016 FY2017 FY2018
2Q accumulated Full-year
1364 1105
1365 1167 1177
2716
2363 2410 2605
2259
FY2014 FY2015 FY2016 FY2017 FY2018
2Q accumulated Full-year
1322 1080
1324 1140 1163
2669
2273 2323 2513
2189
FY2014 FY2015 FY2016 FY2017 FY2018
2Q accumulated Full-year
744 626
739 629 596
1405
1079 1083
1403
911
FY2014 FY2015 FY2016 FY2017 FY2018
2Q accumulated Full-year
Copyright copy Fujio Food System Co Ltd All rights reserved 6
Transition of consolidated financial results per quarter
The sales at new outlets and the recovery of existing business contributed to the sales growth however the profit declined because of a rise in SGA cost including the labour cost
Sales
EBITDA=Operating profit +Depreciation amp Amortization
(in m JPY)
Operating profit (in m JPY)
EBITDA
(in m JPY)
7206 7362 7920 7998 8059 8062
8599 8604 8668 8687 8897 8648 8799 8762 9226 9151 8917 8600 9191 9436
1Q 2Q 3Q 4Q
2014
2015
2016
2017
2018
779
585 678 674
791
314
607 651 790
575 588 457
627 540
715 723 674
503 543 539
1Q 2Q 3Q 4Q
2014
2015
2016
2017
2018
1036 928 962
1042 1120
709
1037 1106 1173 991 1012
881 979
893
1094 1099 989
829 886 903
1Q 2Q 3Q 4Q
2014
2015
2016
2017
2018
Copyright copy Fujio Food System Co Ltd All rights reserved 7
FY2018 YOY Operating profit analysis
uarr2605
uarr2259
uarr204 uarr3 uarr68
uarr108 uarr17
darr233 darr53
darr214
darr122 darr39
500
750
1000
1250
1500
1750
2000
2250
2500
2750
3000
FY2017 (year ended 31st Dec)
Sales (Directly managed outlets)
Sales (Franchised
outlets)
Cost of sales Labour cost Utilities cost Depreciation amp
Amortization
Marketing amp Advertising
cost
Rent Outsourcing cost
Other costs FY2018 (year ended 31st Dec)
(in m JPY)
Copyright copy Fujio Food System Co Ltd All rights reserved 8
FY2018 Actual-to-plan rate
(in m JYP)
FY2018 FY2018 Actual-to-plan rate
Plan Ratio Actual Ratio Variance Progression
rate
Sales 36100 1000 36145 1000 45 1001
Operating profit 2420 67 2259 63 -161 933
Ordinary profit
2360 65 2189 61 -171 927
Net income
1270 35 911 25 -359 717
Sales 1001 Operating profit 933 Ordinary profit 927 Net income 717
Copyright copy Fujio Food System Co Ltd All rights reserved 9
(in m JPY)
FY2017 full-year
FY2018 full-year
YOY FY2018
(Domestic directly-managed outlets)
Sales Proportion Sales Proportion Variance Rate of change
No of new outlet
opening
No of outlets
Maidoookini Shokudo⁽sup1⁾
9775 287 9325 272 -450 -46 8 139
Kushiya Monogatari
11373 334 10614 310 -759 -67 4 88
Kappogi 2281 67 2349 69 68 30 2 36
Tsurumaru 2071 61 2094 61 23 11 11 51
Sachifukuya⁽sup2⁾ 1989 58 2409 70 420 211 6 23
Ebinoya⁽sup2⁾ 1135 33 1658 48 523 460 9 33
Others 5444 160 5826 170 382 70 15 140
Total 34071 1000 34275 1000 204 06 55 510
FY2018 Consolidated Sales at directly-managed outlets by brand
Note (1)Uchino Shokudo amp Gekotei are included
(2)New outlet opening and Sales of Sachifukuya Ebinoya etc are improved
The Sales YOY are up 06 (yen 204 m increased)
The percentage of Sales at existing outlets is 967 55 new outlets contributed to the Sales growth
Copyright copy Fujio Food System Co Ltd All rights reserved 10
Transition of the YOY Sales at Domestic directly-managed outlets
Directly-managed outlets 967 Maidoookini Shokudo 973 Kushiya Monogatari 930
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Directly-managed outlets
1015 962 978 959 948 937 911 977 993 967 980 977
Maidoookini Shokudo 990 950 1004 955 963 958 933 950 986 987 1013 986
Kushiya Monogatari 1019 933 926 913 875 853 816 957 1021 923 947 971
800
850
900
950
1000
1050
1100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Diectly-managed outlets Maidoookini Shokudo Kushiya Monogatari
Copyright copy Fujio Food System Co Ltd All rights reserved 11
FY2018 New domestic outlet openings
55 new outlets opened in 2018 The actual(55 outlets) exceeded the plan(40 outlets)
New brands opened eg Eltana(a bagel cafe) MODENA MAMA(Italian restaurant)
2018 2018
Name of outlet No of new outlets No of new outlets
Forecast Actual
Directly-managed outlets
Maidoookini Shokudo 5 6
Nakaoroshi Kajitsu Kosei Shokudo Osaka Prefectural Police Headquarters Shokudo Himejima Shokudo Harinakano Shokudo Kuzuha Ekimae Shokudo Fukujima Shokudo
Kushiya Monogatari 3 4
Aeon mall Hamamatsuichino Shibuya Gourmet Town Machida MODI CELEO Hachioji
Ebinoya 5 9
Aeon mall Tokoname Osaka ekimae 3rd BLDG Hamamatsuichino Morimomiya EBISTA Nishinomiya CELEO Hachioji NAMBA NANNAN Aeon mall Dainichi Lalaport Tokyo Bay
Sachifukuya 3 6 Grand Emio Tokorozawa Osaka Intl Airport Crysta Nagahori Mikage CLASSE Aeon mall Tokoname Soka VARIE
Eltana 2 2 Higobashi Flight of dreams
Ekimae parlor 2 1 Kitakyuhoji
Uchino Shokudo 2 2 TerraceMall Shonan Lalaport Nagoya Minato AQULS
Others 18 25
Kushi amp Tako Minamimorimachi Circolo Minamimorimachi Sabaroku Seimenjo Minamimorimachi Roman no Teppan Modena Mama Kitahama Modena Mama Osaka Ekimae 3rd BLDG Fujioken Itami Katsuma Tengo etc
TOTAL 40 55
Franchised outlets
20 10
Osaka Chuo Shokudo Kushiya Monogatari Aeon mall Zama Ebinoya Yume Town Tokushima Ebinoya Ario Kurashiki Kushiya MonogatariThe outlets Hiroshima Igahakuho Shokudo Ebinoya Aeon mall Hiroshima Fuchu Don Aeon mall Hiroshima Fuchu Sabaroku Seimenjo Hankyu Umeda Sachifukuya Hiroshima Ekie
Total 60 65
Copyright copy Fujio Food System Co Ltd All rights reserved 12
FY2018 New overseas outlet opening
4 new overseas outlets opened in 2018 25 overseas outlets are owned currently
Country City
FY2017 FY2018 FY2018 FY2018 FY2018
Note No of outlet
Plan Actual Outlet closure
No of outlet
Shanghai China 7 2 0 2 5
3 Maidoookini Shokudo 2 Uchino Shokudo
US 2 0 0 0 2 2 Tsurumaru
Taiwan 12 11 4 1 15 12 Maidoookini Shokudo 2 Kushiya Monogatari 1 Sachifukuya
Indonesia 5 3 0 2 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 1 5 0 1 0
TOTAL 27 21 4 6 25
Copyright copy Fujio Food System Co Ltd All rights reserved 13
FY2018 Consolidated BS Summary
(in m JPY)
FY2017 FY2018 YOY
Actual Proportion Actual Proportion Variance Ratio
Current assets 5299 246 4507 207 -791 -149
Cash and deposits 2963 137 1921 88 -1041 -351
Others 2336 108 2503 115 167 71
Non-current assets 16276 754 17252 792 975 60
Tangible non-current assets 9357 434 10057 462 699 75
Intangible non-current assets 63 03 148 06 85 1338
Investments amp other incomes 6855 318 7045 323 190 28
Deferred Income 0 00 0 00 - -
Total assets 21575 1000 21759 1000 183 09
Current liabilities 6553 304 6556 301 3 00
Accounts payable 1492 104 1559 71 67 44
Current portion of long-term loans payable
2240 104 2045 93 -194 -87
Current portion of convertible bonds
0 00 0 00 - -
Non-current liabilities 5905 274 5738 263 -167 -28
Long-term loans 4609 214 4369 200 -240 -52
Others 1296 219 1369 62 73 56
Capital 2125 98 2135 98 10 04
Capital surplus 2007 93 2017 92 10 04
Net assets 9116 423 9465 434 348 38
Total assets 21575 1000 21759 1000 183 09
Indicators
Total cash and cash equivalents
yen1921 m 1041m JPYdarr
Total debt with interest
yen6414 m
436m JPYdarr
Net debt
yen4493 m
yen 607 muarr YOY
Net assets
yen 9465 m yen 349 muarr
Debt with interest-Cash amp Cash equivalents
YOY
YOY
YOY
Copyright copy Fujio Food System Co Ltd All rights reserved 14
Transition of Net assets
Compare with 2011rsquos the amount of net assets increased by 34 times at a ratio 434
2784 3445
4876
6117 6890 7202
9116 9465
218
242
308
339 343 339
422 434
100
150
200
250
300
350
400
450
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY)
Net assets
Net assets rate
Copyright copy Fujio Food System Co Ltd All rights reserved 15
Debt with interest amp Debt-to-Equity Ratio
6740 6652 6221
6872
8270 8672
6849 6414
24
19
13 11
12 12
08 07
00
05
10
15
20
25
30
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY) Debt with interest
Debt-to-Equity Ratio
Copyright copy Fujio Food System Co Ltd All rights reserved 16
FY2018 Consolidated Cash Flow Summary
(in m JPY) FY2017 FY2018 YOY
Actual Actual Variance
Operating Cash Flow 3344 2651 -693
Net income before taxation 2177 1547 -630
Depreciation amp Amortization 1463 1354 -109
Impairment loss 382 241 -141
Income taxes paid -955 -915 40
Investing Cash Flow -1632 -2876 -1244
Purchase of property plant and equipment
-1164 -2224 -1060
Payments for lease deposits -226 -312 -86
Financing Cash Flow -1218 -803 415
Proceeds from long-term loans payable
1300 2000 700
Repayment of long-term loan payable
-2430 -2435 -5
Redemption of bonds -60 - 60
Cash dividends paid -298 -372 -74
Net increase(decrease) in cash amp cash equivalents 498 -1041 -1539
Cash amp Cash equivalents at beginning of year 2186 2684 498
Cash amp Cash equivalents at end of year 2684 1642 -1041
Factors changed the Cash Flow
Cash amp
Equivalents
at
beginning
of year
2684
Cash amp
Equivalents
at end of
year
1642
Operating
Cash Flow
2651
Investing
cash Flow
2876
Financing
Cash Flow
803
Copyright copy Fujio Food System Co Ltd All rights reserved 17
FY2019 Yearly plan
YOY Sales1109 YOY Operating income1107
YOY Ordinary income1105 YOY Net income1299
(in m JPY) FY2018 FY2019 YOY
Actual Proportion Plan Proportion Variance Ratio
Net sales 36145 1000 40100 1000 3955 109
Operating income 2259 62 2500 62 241 107
Ordinary income 2189 60 2420 60 211 105
Net income 911 25 1185 30 274 299
Directly-managed outlets 55 60 5
New outlet opening
Franchised outlets 10 20 10
Total 65 80 15
YOY Sales at existing outlets 967 1010
Copyright copy Fujio Food System Co Ltd All rights reserved 18
Transition of consolidated financial results
The net sales is targeted to reach the record levels the operating income ordinary profit and net income increase steadily
Net sales Operating income
Net income Ordinary profit
(in m JPY) (in m JPY)
(in m JPY) (in m JPY)
30486 33324 34900 35938 36145
40100
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2716
2363 2410 2605
2259 2500
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2669
2273 2323 2513
2189
2420
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
1405
1079 1083
1403
911
1185
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
(Target)
(Target) (Target)
(Target)
Copyright copy Fujio Food System Co Ltd All rights reserved 19
FY2019 New domestic outlet open plan
60 new domestic outlets are targeted to open in 2019 mostly the brands with outstanding performance eg Sachifukuya Ebinoya but also other brands eg Katsuma Fujioken and new brands are also considered
FY2018 FY2019
Name of outlet No of new outlet opening (Actual)
No of new outlet opening (Plan)
Directly-managed outlets
Maidoookini Shokudo 6 5
Nakanoshima (Jan) Noda (Feb) Otemon University (Apr) Tamatsukuri Ekimae (Aug) etc
Kushiya Monogatari 4 3
Amagasaki Qs mall (Feb) Terrace Mall Matsudo (Oct) Lalaport Namatsu (Oct)
Tsurumaru 11 1 Noda (Feb)
Sachifukuya 6 16 Namba City (Feb) Kawasaki SolidSquare (Mar) SUINA Muromachi (Mar) AQUA City Odaiba (Mar) Kaihimmakuhari (Apr) Sotetsu Fresa Sannomiya (May) Terrace Mall Matsudo (Oct) etc
Ebinoya 9 9 Keihan Mall Kyobashi (Jan) Wing Kamiooka (Jan) Aeon Mall Uchihara (Mar) Aeon Mall Kobe North (Mar) Le FRONT Kawasaki (Apr) Aeon Mall Kashiwa (Apr) Marui Mizonokuchi (Oct) etc
Fujioken 1 3 Nishishodai (Mar) Aeon Mall Higashiura (Apr) etc
Katsuma 2 6 Tenjinbashisuji4thAvenue (Feb) Aeon Mall Tomio South (Feb) Aeon Mall Gushikawa (May) etc
Others 16 17 Umeinari Minamimorimachi (Jan) Musubiya Kansai Intl Airport (Jan) Sabaroku Seimesho Kyoto Saiin(Feb) Kushi amp Tako Tenjibashisuji 3rdAvenue (May) Sabaroku Seimesho Abeno (May) Kappogi Sotetsu Fresa Namba (Aug) Gekotei Daimaru Shisaibashi (Nov) etc
Total 55 60
Franchised outlets 10 20
Total 65 80
Copyright copy Fujio Food System Co Ltd All rights reserved 20
FY2019 New overseas outlet open plan
12 new overseas outlets are targeted to open in 2019 owning 37 overseas outlets by FY2019
CountryCity
FY2018 FY2019 FY2019
Note No of outlets Forecast No of outlets
Shanghai China 5 2 7
5 Maidoookini Shokudo 2 Uchino Shokudo
US 2 1 3 2 Tsurumaru 1 Ebinoya
Taiwan 15 6 21 14 Maidoookini Shokudo 4 Kushiya Monogatari 3 Sachifukuya
Indonesia 3 0 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 0 3 3 2 Tsurumaru in Philippines 1 Ebinoya in Canada
TOTAL 25 12 37
Copyright copy Fujio Food System Co Ltd All rights reserved 21
Shareholder return
125 15 15
175 20
22
5527
7205
5508 5577
6718
4250
226 208
272
314
298
518
00
100
200
300
400
500
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
(in JPY) Shareholder return Net income per share Payout ratio
2 JPY of commemorative dividend for the transition to 1st Sec TSE is included
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 3
FY2018 Financial results summary
Photo さち福やCAFEacute 天王寺MIO店
Copyright copy Fujio Food System Co Ltd All rights reserved 4
Indicator (in million JPY) FY2017 FY2018 YOY
Actual Proportion Actual Proportion Variance Ratio
Sales 35938 1000 36145 1000 207 06
Directly-managed business 34071 948 34275 948 204 06
Franchised business 1866 52 1869 52 3 02
Cost of sales 12793 356 12724 352 -68 -05
Gross profit 23145 644 23420 648 275 12
SGA costs 20540 572 21161 585 621 30
Operating profit 2605 72 2259 63 -346 -133
Ordinary profit 2513 70 2189 61 -324 -129
Extraordinary profit 158 04 5 00 -153 -968
Extraordinary loss 494 14 647 18 152 308
Net income before taxation 2177 61 1547 43 -630 -290
Net income attributable to parent shareholder
1403 39 911 25 -491 -350
EBITDA 4065 113 3607 100 -458 -113
Sales uarr06
Sales at domestic Directly-managed outlets 967
New Domestic Directly-managed outlets 55outlets
Operating profit darr133
Operating profit ratio darr09
Cost of sales ratio
SGA cost ratio
Other cost ratio
Rent ratio
Utilities cost ratio
Impairment loss
Loss on retirement of noncurrent assets
Loss on valuation of stocks of subsidiaries
darr04
uarr 13
uarr 05
uarr 01
darr 005
yen241 m
yen 56 m
yen 349 m
Labour cost ratio uarr 05
Advertising cost ratio
EBITDA=Operating profit +Depreciation amp Amortization
SGA Selling General and Administrative costs
uarr 01
FY2018 Consolidated Income Statement Summary
Copyright copy Fujio Food System Co Ltd All rights reserved 5
Transition of Consolidated Financial results in the past 5 years
A record-high Sales however the Operating Profit Ordinary Profit and Net income decreased
Sales Operating profit
Net income Ordinary profit
(in million JPY) (in million JPY)
(in million JPY) (in million JPY)
14568 16121 17355 17561 17517
30486 33324
34900 35938 36145
FY2014 FY2015 FY2016 FY2017 FY2018
2Q accumulated Full-year
1364 1105
1365 1167 1177
2716
2363 2410 2605
2259
FY2014 FY2015 FY2016 FY2017 FY2018
2Q accumulated Full-year
1322 1080
1324 1140 1163
2669
2273 2323 2513
2189
FY2014 FY2015 FY2016 FY2017 FY2018
2Q accumulated Full-year
744 626
739 629 596
1405
1079 1083
1403
911
FY2014 FY2015 FY2016 FY2017 FY2018
2Q accumulated Full-year
Copyright copy Fujio Food System Co Ltd All rights reserved 6
Transition of consolidated financial results per quarter
The sales at new outlets and the recovery of existing business contributed to the sales growth however the profit declined because of a rise in SGA cost including the labour cost
Sales
EBITDA=Operating profit +Depreciation amp Amortization
(in m JPY)
Operating profit (in m JPY)
EBITDA
(in m JPY)
7206 7362 7920 7998 8059 8062
8599 8604 8668 8687 8897 8648 8799 8762 9226 9151 8917 8600 9191 9436
1Q 2Q 3Q 4Q
2014
2015
2016
2017
2018
779
585 678 674
791
314
607 651 790
575 588 457
627 540
715 723 674
503 543 539
1Q 2Q 3Q 4Q
2014
2015
2016
2017
2018
1036 928 962
1042 1120
709
1037 1106 1173 991 1012
881 979
893
1094 1099 989
829 886 903
1Q 2Q 3Q 4Q
2014
2015
2016
2017
2018
Copyright copy Fujio Food System Co Ltd All rights reserved 7
FY2018 YOY Operating profit analysis
uarr2605
uarr2259
uarr204 uarr3 uarr68
uarr108 uarr17
darr233 darr53
darr214
darr122 darr39
500
750
1000
1250
1500
1750
2000
2250
2500
2750
3000
FY2017 (year ended 31st Dec)
Sales (Directly managed outlets)
Sales (Franchised
outlets)
Cost of sales Labour cost Utilities cost Depreciation amp
Amortization
Marketing amp Advertising
cost
Rent Outsourcing cost
Other costs FY2018 (year ended 31st Dec)
(in m JPY)
Copyright copy Fujio Food System Co Ltd All rights reserved 8
FY2018 Actual-to-plan rate
(in m JYP)
FY2018 FY2018 Actual-to-plan rate
Plan Ratio Actual Ratio Variance Progression
rate
Sales 36100 1000 36145 1000 45 1001
Operating profit 2420 67 2259 63 -161 933
Ordinary profit
2360 65 2189 61 -171 927
Net income
1270 35 911 25 -359 717
Sales 1001 Operating profit 933 Ordinary profit 927 Net income 717
Copyright copy Fujio Food System Co Ltd All rights reserved 9
(in m JPY)
FY2017 full-year
FY2018 full-year
YOY FY2018
(Domestic directly-managed outlets)
Sales Proportion Sales Proportion Variance Rate of change
No of new outlet
opening
No of outlets
Maidoookini Shokudo⁽sup1⁾
9775 287 9325 272 -450 -46 8 139
Kushiya Monogatari
11373 334 10614 310 -759 -67 4 88
Kappogi 2281 67 2349 69 68 30 2 36
Tsurumaru 2071 61 2094 61 23 11 11 51
Sachifukuya⁽sup2⁾ 1989 58 2409 70 420 211 6 23
Ebinoya⁽sup2⁾ 1135 33 1658 48 523 460 9 33
Others 5444 160 5826 170 382 70 15 140
Total 34071 1000 34275 1000 204 06 55 510
FY2018 Consolidated Sales at directly-managed outlets by brand
Note (1)Uchino Shokudo amp Gekotei are included
(2)New outlet opening and Sales of Sachifukuya Ebinoya etc are improved
The Sales YOY are up 06 (yen 204 m increased)
The percentage of Sales at existing outlets is 967 55 new outlets contributed to the Sales growth
Copyright copy Fujio Food System Co Ltd All rights reserved 10
Transition of the YOY Sales at Domestic directly-managed outlets
Directly-managed outlets 967 Maidoookini Shokudo 973 Kushiya Monogatari 930
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Directly-managed outlets
1015 962 978 959 948 937 911 977 993 967 980 977
Maidoookini Shokudo 990 950 1004 955 963 958 933 950 986 987 1013 986
Kushiya Monogatari 1019 933 926 913 875 853 816 957 1021 923 947 971
800
850
900
950
1000
1050
1100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Diectly-managed outlets Maidoookini Shokudo Kushiya Monogatari
Copyright copy Fujio Food System Co Ltd All rights reserved 11
FY2018 New domestic outlet openings
55 new outlets opened in 2018 The actual(55 outlets) exceeded the plan(40 outlets)
New brands opened eg Eltana(a bagel cafe) MODENA MAMA(Italian restaurant)
2018 2018
Name of outlet No of new outlets No of new outlets
Forecast Actual
Directly-managed outlets
Maidoookini Shokudo 5 6
Nakaoroshi Kajitsu Kosei Shokudo Osaka Prefectural Police Headquarters Shokudo Himejima Shokudo Harinakano Shokudo Kuzuha Ekimae Shokudo Fukujima Shokudo
Kushiya Monogatari 3 4
Aeon mall Hamamatsuichino Shibuya Gourmet Town Machida MODI CELEO Hachioji
Ebinoya 5 9
Aeon mall Tokoname Osaka ekimae 3rd BLDG Hamamatsuichino Morimomiya EBISTA Nishinomiya CELEO Hachioji NAMBA NANNAN Aeon mall Dainichi Lalaport Tokyo Bay
Sachifukuya 3 6 Grand Emio Tokorozawa Osaka Intl Airport Crysta Nagahori Mikage CLASSE Aeon mall Tokoname Soka VARIE
Eltana 2 2 Higobashi Flight of dreams
Ekimae parlor 2 1 Kitakyuhoji
Uchino Shokudo 2 2 TerraceMall Shonan Lalaport Nagoya Minato AQULS
Others 18 25
Kushi amp Tako Minamimorimachi Circolo Minamimorimachi Sabaroku Seimenjo Minamimorimachi Roman no Teppan Modena Mama Kitahama Modena Mama Osaka Ekimae 3rd BLDG Fujioken Itami Katsuma Tengo etc
TOTAL 40 55
Franchised outlets
20 10
Osaka Chuo Shokudo Kushiya Monogatari Aeon mall Zama Ebinoya Yume Town Tokushima Ebinoya Ario Kurashiki Kushiya MonogatariThe outlets Hiroshima Igahakuho Shokudo Ebinoya Aeon mall Hiroshima Fuchu Don Aeon mall Hiroshima Fuchu Sabaroku Seimenjo Hankyu Umeda Sachifukuya Hiroshima Ekie
Total 60 65
Copyright copy Fujio Food System Co Ltd All rights reserved 12
FY2018 New overseas outlet opening
4 new overseas outlets opened in 2018 25 overseas outlets are owned currently
Country City
FY2017 FY2018 FY2018 FY2018 FY2018
Note No of outlet
Plan Actual Outlet closure
No of outlet
Shanghai China 7 2 0 2 5
3 Maidoookini Shokudo 2 Uchino Shokudo
US 2 0 0 0 2 2 Tsurumaru
Taiwan 12 11 4 1 15 12 Maidoookini Shokudo 2 Kushiya Monogatari 1 Sachifukuya
Indonesia 5 3 0 2 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 1 5 0 1 0
TOTAL 27 21 4 6 25
Copyright copy Fujio Food System Co Ltd All rights reserved 13
FY2018 Consolidated BS Summary
(in m JPY)
FY2017 FY2018 YOY
Actual Proportion Actual Proportion Variance Ratio
Current assets 5299 246 4507 207 -791 -149
Cash and deposits 2963 137 1921 88 -1041 -351
Others 2336 108 2503 115 167 71
Non-current assets 16276 754 17252 792 975 60
Tangible non-current assets 9357 434 10057 462 699 75
Intangible non-current assets 63 03 148 06 85 1338
Investments amp other incomes 6855 318 7045 323 190 28
Deferred Income 0 00 0 00 - -
Total assets 21575 1000 21759 1000 183 09
Current liabilities 6553 304 6556 301 3 00
Accounts payable 1492 104 1559 71 67 44
Current portion of long-term loans payable
2240 104 2045 93 -194 -87
Current portion of convertible bonds
0 00 0 00 - -
Non-current liabilities 5905 274 5738 263 -167 -28
Long-term loans 4609 214 4369 200 -240 -52
Others 1296 219 1369 62 73 56
Capital 2125 98 2135 98 10 04
Capital surplus 2007 93 2017 92 10 04
Net assets 9116 423 9465 434 348 38
Total assets 21575 1000 21759 1000 183 09
Indicators
Total cash and cash equivalents
yen1921 m 1041m JPYdarr
Total debt with interest
yen6414 m
436m JPYdarr
Net debt
yen4493 m
yen 607 muarr YOY
Net assets
yen 9465 m yen 349 muarr
Debt with interest-Cash amp Cash equivalents
YOY
YOY
YOY
Copyright copy Fujio Food System Co Ltd All rights reserved 14
Transition of Net assets
Compare with 2011rsquos the amount of net assets increased by 34 times at a ratio 434
2784 3445
4876
6117 6890 7202
9116 9465
218
242
308
339 343 339
422 434
100
150
200
250
300
350
400
450
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY)
Net assets
Net assets rate
Copyright copy Fujio Food System Co Ltd All rights reserved 15
Debt with interest amp Debt-to-Equity Ratio
6740 6652 6221
6872
8270 8672
6849 6414
24
19
13 11
12 12
08 07
00
05
10
15
20
25
30
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY) Debt with interest
Debt-to-Equity Ratio
Copyright copy Fujio Food System Co Ltd All rights reserved 16
FY2018 Consolidated Cash Flow Summary
(in m JPY) FY2017 FY2018 YOY
Actual Actual Variance
Operating Cash Flow 3344 2651 -693
Net income before taxation 2177 1547 -630
Depreciation amp Amortization 1463 1354 -109
Impairment loss 382 241 -141
Income taxes paid -955 -915 40
Investing Cash Flow -1632 -2876 -1244
Purchase of property plant and equipment
-1164 -2224 -1060
Payments for lease deposits -226 -312 -86
Financing Cash Flow -1218 -803 415
Proceeds from long-term loans payable
1300 2000 700
Repayment of long-term loan payable
-2430 -2435 -5
Redemption of bonds -60 - 60
Cash dividends paid -298 -372 -74
Net increase(decrease) in cash amp cash equivalents 498 -1041 -1539
Cash amp Cash equivalents at beginning of year 2186 2684 498
Cash amp Cash equivalents at end of year 2684 1642 -1041
Factors changed the Cash Flow
Cash amp
Equivalents
at
beginning
of year
2684
Cash amp
Equivalents
at end of
year
1642
Operating
Cash Flow
2651
Investing
cash Flow
2876
Financing
Cash Flow
803
Copyright copy Fujio Food System Co Ltd All rights reserved 17
FY2019 Yearly plan
YOY Sales1109 YOY Operating income1107
YOY Ordinary income1105 YOY Net income1299
(in m JPY) FY2018 FY2019 YOY
Actual Proportion Plan Proportion Variance Ratio
Net sales 36145 1000 40100 1000 3955 109
Operating income 2259 62 2500 62 241 107
Ordinary income 2189 60 2420 60 211 105
Net income 911 25 1185 30 274 299
Directly-managed outlets 55 60 5
New outlet opening
Franchised outlets 10 20 10
Total 65 80 15
YOY Sales at existing outlets 967 1010
Copyright copy Fujio Food System Co Ltd All rights reserved 18
Transition of consolidated financial results
The net sales is targeted to reach the record levels the operating income ordinary profit and net income increase steadily
Net sales Operating income
Net income Ordinary profit
(in m JPY) (in m JPY)
(in m JPY) (in m JPY)
30486 33324 34900 35938 36145
40100
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2716
2363 2410 2605
2259 2500
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2669
2273 2323 2513
2189
2420
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
1405
1079 1083
1403
911
1185
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
(Target)
(Target) (Target)
(Target)
Copyright copy Fujio Food System Co Ltd All rights reserved 19
FY2019 New domestic outlet open plan
60 new domestic outlets are targeted to open in 2019 mostly the brands with outstanding performance eg Sachifukuya Ebinoya but also other brands eg Katsuma Fujioken and new brands are also considered
FY2018 FY2019
Name of outlet No of new outlet opening (Actual)
No of new outlet opening (Plan)
Directly-managed outlets
Maidoookini Shokudo 6 5
Nakanoshima (Jan) Noda (Feb) Otemon University (Apr) Tamatsukuri Ekimae (Aug) etc
Kushiya Monogatari 4 3
Amagasaki Qs mall (Feb) Terrace Mall Matsudo (Oct) Lalaport Namatsu (Oct)
Tsurumaru 11 1 Noda (Feb)
Sachifukuya 6 16 Namba City (Feb) Kawasaki SolidSquare (Mar) SUINA Muromachi (Mar) AQUA City Odaiba (Mar) Kaihimmakuhari (Apr) Sotetsu Fresa Sannomiya (May) Terrace Mall Matsudo (Oct) etc
Ebinoya 9 9 Keihan Mall Kyobashi (Jan) Wing Kamiooka (Jan) Aeon Mall Uchihara (Mar) Aeon Mall Kobe North (Mar) Le FRONT Kawasaki (Apr) Aeon Mall Kashiwa (Apr) Marui Mizonokuchi (Oct) etc
Fujioken 1 3 Nishishodai (Mar) Aeon Mall Higashiura (Apr) etc
Katsuma 2 6 Tenjinbashisuji4thAvenue (Feb) Aeon Mall Tomio South (Feb) Aeon Mall Gushikawa (May) etc
Others 16 17 Umeinari Minamimorimachi (Jan) Musubiya Kansai Intl Airport (Jan) Sabaroku Seimesho Kyoto Saiin(Feb) Kushi amp Tako Tenjibashisuji 3rdAvenue (May) Sabaroku Seimesho Abeno (May) Kappogi Sotetsu Fresa Namba (Aug) Gekotei Daimaru Shisaibashi (Nov) etc
Total 55 60
Franchised outlets 10 20
Total 65 80
Copyright copy Fujio Food System Co Ltd All rights reserved 20
FY2019 New overseas outlet open plan
12 new overseas outlets are targeted to open in 2019 owning 37 overseas outlets by FY2019
CountryCity
FY2018 FY2019 FY2019
Note No of outlets Forecast No of outlets
Shanghai China 5 2 7
5 Maidoookini Shokudo 2 Uchino Shokudo
US 2 1 3 2 Tsurumaru 1 Ebinoya
Taiwan 15 6 21 14 Maidoookini Shokudo 4 Kushiya Monogatari 3 Sachifukuya
Indonesia 3 0 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 0 3 3 2 Tsurumaru in Philippines 1 Ebinoya in Canada
TOTAL 25 12 37
Copyright copy Fujio Food System Co Ltd All rights reserved 21
Shareholder return
125 15 15
175 20
22
5527
7205
5508 5577
6718
4250
226 208
272
314
298
518
00
100
200
300
400
500
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
(in JPY) Shareholder return Net income per share Payout ratio
2 JPY of commemorative dividend for the transition to 1st Sec TSE is included
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 4
Indicator (in million JPY) FY2017 FY2018 YOY
Actual Proportion Actual Proportion Variance Ratio
Sales 35938 1000 36145 1000 207 06
Directly-managed business 34071 948 34275 948 204 06
Franchised business 1866 52 1869 52 3 02
Cost of sales 12793 356 12724 352 -68 -05
Gross profit 23145 644 23420 648 275 12
SGA costs 20540 572 21161 585 621 30
Operating profit 2605 72 2259 63 -346 -133
Ordinary profit 2513 70 2189 61 -324 -129
Extraordinary profit 158 04 5 00 -153 -968
Extraordinary loss 494 14 647 18 152 308
Net income before taxation 2177 61 1547 43 -630 -290
Net income attributable to parent shareholder
1403 39 911 25 -491 -350
EBITDA 4065 113 3607 100 -458 -113
Sales uarr06
Sales at domestic Directly-managed outlets 967
New Domestic Directly-managed outlets 55outlets
Operating profit darr133
Operating profit ratio darr09
Cost of sales ratio
SGA cost ratio
Other cost ratio
Rent ratio
Utilities cost ratio
Impairment loss
Loss on retirement of noncurrent assets
Loss on valuation of stocks of subsidiaries
darr04
uarr 13
uarr 05
uarr 01
darr 005
yen241 m
yen 56 m
yen 349 m
Labour cost ratio uarr 05
Advertising cost ratio
EBITDA=Operating profit +Depreciation amp Amortization
SGA Selling General and Administrative costs
uarr 01
FY2018 Consolidated Income Statement Summary
Copyright copy Fujio Food System Co Ltd All rights reserved 5
Transition of Consolidated Financial results in the past 5 years
A record-high Sales however the Operating Profit Ordinary Profit and Net income decreased
Sales Operating profit
Net income Ordinary profit
(in million JPY) (in million JPY)
(in million JPY) (in million JPY)
14568 16121 17355 17561 17517
30486 33324
34900 35938 36145
FY2014 FY2015 FY2016 FY2017 FY2018
2Q accumulated Full-year
1364 1105
1365 1167 1177
2716
2363 2410 2605
2259
FY2014 FY2015 FY2016 FY2017 FY2018
2Q accumulated Full-year
1322 1080
1324 1140 1163
2669
2273 2323 2513
2189
FY2014 FY2015 FY2016 FY2017 FY2018
2Q accumulated Full-year
744 626
739 629 596
1405
1079 1083
1403
911
FY2014 FY2015 FY2016 FY2017 FY2018
2Q accumulated Full-year
Copyright copy Fujio Food System Co Ltd All rights reserved 6
Transition of consolidated financial results per quarter
The sales at new outlets and the recovery of existing business contributed to the sales growth however the profit declined because of a rise in SGA cost including the labour cost
Sales
EBITDA=Operating profit +Depreciation amp Amortization
(in m JPY)
Operating profit (in m JPY)
EBITDA
(in m JPY)
7206 7362 7920 7998 8059 8062
8599 8604 8668 8687 8897 8648 8799 8762 9226 9151 8917 8600 9191 9436
1Q 2Q 3Q 4Q
2014
2015
2016
2017
2018
779
585 678 674
791
314
607 651 790
575 588 457
627 540
715 723 674
503 543 539
1Q 2Q 3Q 4Q
2014
2015
2016
2017
2018
1036 928 962
1042 1120
709
1037 1106 1173 991 1012
881 979
893
1094 1099 989
829 886 903
1Q 2Q 3Q 4Q
2014
2015
2016
2017
2018
Copyright copy Fujio Food System Co Ltd All rights reserved 7
FY2018 YOY Operating profit analysis
uarr2605
uarr2259
uarr204 uarr3 uarr68
uarr108 uarr17
darr233 darr53
darr214
darr122 darr39
500
750
1000
1250
1500
1750
2000
2250
2500
2750
3000
FY2017 (year ended 31st Dec)
Sales (Directly managed outlets)
Sales (Franchised
outlets)
Cost of sales Labour cost Utilities cost Depreciation amp
Amortization
Marketing amp Advertising
cost
Rent Outsourcing cost
Other costs FY2018 (year ended 31st Dec)
(in m JPY)
Copyright copy Fujio Food System Co Ltd All rights reserved 8
FY2018 Actual-to-plan rate
(in m JYP)
FY2018 FY2018 Actual-to-plan rate
Plan Ratio Actual Ratio Variance Progression
rate
Sales 36100 1000 36145 1000 45 1001
Operating profit 2420 67 2259 63 -161 933
Ordinary profit
2360 65 2189 61 -171 927
Net income
1270 35 911 25 -359 717
Sales 1001 Operating profit 933 Ordinary profit 927 Net income 717
Copyright copy Fujio Food System Co Ltd All rights reserved 9
(in m JPY)
FY2017 full-year
FY2018 full-year
YOY FY2018
(Domestic directly-managed outlets)
Sales Proportion Sales Proportion Variance Rate of change
No of new outlet
opening
No of outlets
Maidoookini Shokudo⁽sup1⁾
9775 287 9325 272 -450 -46 8 139
Kushiya Monogatari
11373 334 10614 310 -759 -67 4 88
Kappogi 2281 67 2349 69 68 30 2 36
Tsurumaru 2071 61 2094 61 23 11 11 51
Sachifukuya⁽sup2⁾ 1989 58 2409 70 420 211 6 23
Ebinoya⁽sup2⁾ 1135 33 1658 48 523 460 9 33
Others 5444 160 5826 170 382 70 15 140
Total 34071 1000 34275 1000 204 06 55 510
FY2018 Consolidated Sales at directly-managed outlets by brand
Note (1)Uchino Shokudo amp Gekotei are included
(2)New outlet opening and Sales of Sachifukuya Ebinoya etc are improved
The Sales YOY are up 06 (yen 204 m increased)
The percentage of Sales at existing outlets is 967 55 new outlets contributed to the Sales growth
Copyright copy Fujio Food System Co Ltd All rights reserved 10
Transition of the YOY Sales at Domestic directly-managed outlets
Directly-managed outlets 967 Maidoookini Shokudo 973 Kushiya Monogatari 930
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Directly-managed outlets
1015 962 978 959 948 937 911 977 993 967 980 977
Maidoookini Shokudo 990 950 1004 955 963 958 933 950 986 987 1013 986
Kushiya Monogatari 1019 933 926 913 875 853 816 957 1021 923 947 971
800
850
900
950
1000
1050
1100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Diectly-managed outlets Maidoookini Shokudo Kushiya Monogatari
Copyright copy Fujio Food System Co Ltd All rights reserved 11
FY2018 New domestic outlet openings
55 new outlets opened in 2018 The actual(55 outlets) exceeded the plan(40 outlets)
New brands opened eg Eltana(a bagel cafe) MODENA MAMA(Italian restaurant)
2018 2018
Name of outlet No of new outlets No of new outlets
Forecast Actual
Directly-managed outlets
Maidoookini Shokudo 5 6
Nakaoroshi Kajitsu Kosei Shokudo Osaka Prefectural Police Headquarters Shokudo Himejima Shokudo Harinakano Shokudo Kuzuha Ekimae Shokudo Fukujima Shokudo
Kushiya Monogatari 3 4
Aeon mall Hamamatsuichino Shibuya Gourmet Town Machida MODI CELEO Hachioji
Ebinoya 5 9
Aeon mall Tokoname Osaka ekimae 3rd BLDG Hamamatsuichino Morimomiya EBISTA Nishinomiya CELEO Hachioji NAMBA NANNAN Aeon mall Dainichi Lalaport Tokyo Bay
Sachifukuya 3 6 Grand Emio Tokorozawa Osaka Intl Airport Crysta Nagahori Mikage CLASSE Aeon mall Tokoname Soka VARIE
Eltana 2 2 Higobashi Flight of dreams
Ekimae parlor 2 1 Kitakyuhoji
Uchino Shokudo 2 2 TerraceMall Shonan Lalaport Nagoya Minato AQULS
Others 18 25
Kushi amp Tako Minamimorimachi Circolo Minamimorimachi Sabaroku Seimenjo Minamimorimachi Roman no Teppan Modena Mama Kitahama Modena Mama Osaka Ekimae 3rd BLDG Fujioken Itami Katsuma Tengo etc
TOTAL 40 55
Franchised outlets
20 10
Osaka Chuo Shokudo Kushiya Monogatari Aeon mall Zama Ebinoya Yume Town Tokushima Ebinoya Ario Kurashiki Kushiya MonogatariThe outlets Hiroshima Igahakuho Shokudo Ebinoya Aeon mall Hiroshima Fuchu Don Aeon mall Hiroshima Fuchu Sabaroku Seimenjo Hankyu Umeda Sachifukuya Hiroshima Ekie
Total 60 65
Copyright copy Fujio Food System Co Ltd All rights reserved 12
FY2018 New overseas outlet opening
4 new overseas outlets opened in 2018 25 overseas outlets are owned currently
Country City
FY2017 FY2018 FY2018 FY2018 FY2018
Note No of outlet
Plan Actual Outlet closure
No of outlet
Shanghai China 7 2 0 2 5
3 Maidoookini Shokudo 2 Uchino Shokudo
US 2 0 0 0 2 2 Tsurumaru
Taiwan 12 11 4 1 15 12 Maidoookini Shokudo 2 Kushiya Monogatari 1 Sachifukuya
Indonesia 5 3 0 2 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 1 5 0 1 0
TOTAL 27 21 4 6 25
Copyright copy Fujio Food System Co Ltd All rights reserved 13
FY2018 Consolidated BS Summary
(in m JPY)
FY2017 FY2018 YOY
Actual Proportion Actual Proportion Variance Ratio
Current assets 5299 246 4507 207 -791 -149
Cash and deposits 2963 137 1921 88 -1041 -351
Others 2336 108 2503 115 167 71
Non-current assets 16276 754 17252 792 975 60
Tangible non-current assets 9357 434 10057 462 699 75
Intangible non-current assets 63 03 148 06 85 1338
Investments amp other incomes 6855 318 7045 323 190 28
Deferred Income 0 00 0 00 - -
Total assets 21575 1000 21759 1000 183 09
Current liabilities 6553 304 6556 301 3 00
Accounts payable 1492 104 1559 71 67 44
Current portion of long-term loans payable
2240 104 2045 93 -194 -87
Current portion of convertible bonds
0 00 0 00 - -
Non-current liabilities 5905 274 5738 263 -167 -28
Long-term loans 4609 214 4369 200 -240 -52
Others 1296 219 1369 62 73 56
Capital 2125 98 2135 98 10 04
Capital surplus 2007 93 2017 92 10 04
Net assets 9116 423 9465 434 348 38
Total assets 21575 1000 21759 1000 183 09
Indicators
Total cash and cash equivalents
yen1921 m 1041m JPYdarr
Total debt with interest
yen6414 m
436m JPYdarr
Net debt
yen4493 m
yen 607 muarr YOY
Net assets
yen 9465 m yen 349 muarr
Debt with interest-Cash amp Cash equivalents
YOY
YOY
YOY
Copyright copy Fujio Food System Co Ltd All rights reserved 14
Transition of Net assets
Compare with 2011rsquos the amount of net assets increased by 34 times at a ratio 434
2784 3445
4876
6117 6890 7202
9116 9465
218
242
308
339 343 339
422 434
100
150
200
250
300
350
400
450
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY)
Net assets
Net assets rate
Copyright copy Fujio Food System Co Ltd All rights reserved 15
Debt with interest amp Debt-to-Equity Ratio
6740 6652 6221
6872
8270 8672
6849 6414
24
19
13 11
12 12
08 07
00
05
10
15
20
25
30
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY) Debt with interest
Debt-to-Equity Ratio
Copyright copy Fujio Food System Co Ltd All rights reserved 16
FY2018 Consolidated Cash Flow Summary
(in m JPY) FY2017 FY2018 YOY
Actual Actual Variance
Operating Cash Flow 3344 2651 -693
Net income before taxation 2177 1547 -630
Depreciation amp Amortization 1463 1354 -109
Impairment loss 382 241 -141
Income taxes paid -955 -915 40
Investing Cash Flow -1632 -2876 -1244
Purchase of property plant and equipment
-1164 -2224 -1060
Payments for lease deposits -226 -312 -86
Financing Cash Flow -1218 -803 415
Proceeds from long-term loans payable
1300 2000 700
Repayment of long-term loan payable
-2430 -2435 -5
Redemption of bonds -60 - 60
Cash dividends paid -298 -372 -74
Net increase(decrease) in cash amp cash equivalents 498 -1041 -1539
Cash amp Cash equivalents at beginning of year 2186 2684 498
Cash amp Cash equivalents at end of year 2684 1642 -1041
Factors changed the Cash Flow
Cash amp
Equivalents
at
beginning
of year
2684
Cash amp
Equivalents
at end of
year
1642
Operating
Cash Flow
2651
Investing
cash Flow
2876
Financing
Cash Flow
803
Copyright copy Fujio Food System Co Ltd All rights reserved 17
FY2019 Yearly plan
YOY Sales1109 YOY Operating income1107
YOY Ordinary income1105 YOY Net income1299
(in m JPY) FY2018 FY2019 YOY
Actual Proportion Plan Proportion Variance Ratio
Net sales 36145 1000 40100 1000 3955 109
Operating income 2259 62 2500 62 241 107
Ordinary income 2189 60 2420 60 211 105
Net income 911 25 1185 30 274 299
Directly-managed outlets 55 60 5
New outlet opening
Franchised outlets 10 20 10
Total 65 80 15
YOY Sales at existing outlets 967 1010
Copyright copy Fujio Food System Co Ltd All rights reserved 18
Transition of consolidated financial results
The net sales is targeted to reach the record levels the operating income ordinary profit and net income increase steadily
Net sales Operating income
Net income Ordinary profit
(in m JPY) (in m JPY)
(in m JPY) (in m JPY)
30486 33324 34900 35938 36145
40100
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2716
2363 2410 2605
2259 2500
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2669
2273 2323 2513
2189
2420
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
1405
1079 1083
1403
911
1185
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
(Target)
(Target) (Target)
(Target)
Copyright copy Fujio Food System Co Ltd All rights reserved 19
FY2019 New domestic outlet open plan
60 new domestic outlets are targeted to open in 2019 mostly the brands with outstanding performance eg Sachifukuya Ebinoya but also other brands eg Katsuma Fujioken and new brands are also considered
FY2018 FY2019
Name of outlet No of new outlet opening (Actual)
No of new outlet opening (Plan)
Directly-managed outlets
Maidoookini Shokudo 6 5
Nakanoshima (Jan) Noda (Feb) Otemon University (Apr) Tamatsukuri Ekimae (Aug) etc
Kushiya Monogatari 4 3
Amagasaki Qs mall (Feb) Terrace Mall Matsudo (Oct) Lalaport Namatsu (Oct)
Tsurumaru 11 1 Noda (Feb)
Sachifukuya 6 16 Namba City (Feb) Kawasaki SolidSquare (Mar) SUINA Muromachi (Mar) AQUA City Odaiba (Mar) Kaihimmakuhari (Apr) Sotetsu Fresa Sannomiya (May) Terrace Mall Matsudo (Oct) etc
Ebinoya 9 9 Keihan Mall Kyobashi (Jan) Wing Kamiooka (Jan) Aeon Mall Uchihara (Mar) Aeon Mall Kobe North (Mar) Le FRONT Kawasaki (Apr) Aeon Mall Kashiwa (Apr) Marui Mizonokuchi (Oct) etc
Fujioken 1 3 Nishishodai (Mar) Aeon Mall Higashiura (Apr) etc
Katsuma 2 6 Tenjinbashisuji4thAvenue (Feb) Aeon Mall Tomio South (Feb) Aeon Mall Gushikawa (May) etc
Others 16 17 Umeinari Minamimorimachi (Jan) Musubiya Kansai Intl Airport (Jan) Sabaroku Seimesho Kyoto Saiin(Feb) Kushi amp Tako Tenjibashisuji 3rdAvenue (May) Sabaroku Seimesho Abeno (May) Kappogi Sotetsu Fresa Namba (Aug) Gekotei Daimaru Shisaibashi (Nov) etc
Total 55 60
Franchised outlets 10 20
Total 65 80
Copyright copy Fujio Food System Co Ltd All rights reserved 20
FY2019 New overseas outlet open plan
12 new overseas outlets are targeted to open in 2019 owning 37 overseas outlets by FY2019
CountryCity
FY2018 FY2019 FY2019
Note No of outlets Forecast No of outlets
Shanghai China 5 2 7
5 Maidoookini Shokudo 2 Uchino Shokudo
US 2 1 3 2 Tsurumaru 1 Ebinoya
Taiwan 15 6 21 14 Maidoookini Shokudo 4 Kushiya Monogatari 3 Sachifukuya
Indonesia 3 0 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 0 3 3 2 Tsurumaru in Philippines 1 Ebinoya in Canada
TOTAL 25 12 37
Copyright copy Fujio Food System Co Ltd All rights reserved 21
Shareholder return
125 15 15
175 20
22
5527
7205
5508 5577
6718
4250
226 208
272
314
298
518
00
100
200
300
400
500
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
(in JPY) Shareholder return Net income per share Payout ratio
2 JPY of commemorative dividend for the transition to 1st Sec TSE is included
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 5
Transition of Consolidated Financial results in the past 5 years
A record-high Sales however the Operating Profit Ordinary Profit and Net income decreased
Sales Operating profit
Net income Ordinary profit
(in million JPY) (in million JPY)
(in million JPY) (in million JPY)
14568 16121 17355 17561 17517
30486 33324
34900 35938 36145
FY2014 FY2015 FY2016 FY2017 FY2018
2Q accumulated Full-year
1364 1105
1365 1167 1177
2716
2363 2410 2605
2259
FY2014 FY2015 FY2016 FY2017 FY2018
2Q accumulated Full-year
1322 1080
1324 1140 1163
2669
2273 2323 2513
2189
FY2014 FY2015 FY2016 FY2017 FY2018
2Q accumulated Full-year
744 626
739 629 596
1405
1079 1083
1403
911
FY2014 FY2015 FY2016 FY2017 FY2018
2Q accumulated Full-year
Copyright copy Fujio Food System Co Ltd All rights reserved 6
Transition of consolidated financial results per quarter
The sales at new outlets and the recovery of existing business contributed to the sales growth however the profit declined because of a rise in SGA cost including the labour cost
Sales
EBITDA=Operating profit +Depreciation amp Amortization
(in m JPY)
Operating profit (in m JPY)
EBITDA
(in m JPY)
7206 7362 7920 7998 8059 8062
8599 8604 8668 8687 8897 8648 8799 8762 9226 9151 8917 8600 9191 9436
1Q 2Q 3Q 4Q
2014
2015
2016
2017
2018
779
585 678 674
791
314
607 651 790
575 588 457
627 540
715 723 674
503 543 539
1Q 2Q 3Q 4Q
2014
2015
2016
2017
2018
1036 928 962
1042 1120
709
1037 1106 1173 991 1012
881 979
893
1094 1099 989
829 886 903
1Q 2Q 3Q 4Q
2014
2015
2016
2017
2018
Copyright copy Fujio Food System Co Ltd All rights reserved 7
FY2018 YOY Operating profit analysis
uarr2605
uarr2259
uarr204 uarr3 uarr68
uarr108 uarr17
darr233 darr53
darr214
darr122 darr39
500
750
1000
1250
1500
1750
2000
2250
2500
2750
3000
FY2017 (year ended 31st Dec)
Sales (Directly managed outlets)
Sales (Franchised
outlets)
Cost of sales Labour cost Utilities cost Depreciation amp
Amortization
Marketing amp Advertising
cost
Rent Outsourcing cost
Other costs FY2018 (year ended 31st Dec)
(in m JPY)
Copyright copy Fujio Food System Co Ltd All rights reserved 8
FY2018 Actual-to-plan rate
(in m JYP)
FY2018 FY2018 Actual-to-plan rate
Plan Ratio Actual Ratio Variance Progression
rate
Sales 36100 1000 36145 1000 45 1001
Operating profit 2420 67 2259 63 -161 933
Ordinary profit
2360 65 2189 61 -171 927
Net income
1270 35 911 25 -359 717
Sales 1001 Operating profit 933 Ordinary profit 927 Net income 717
Copyright copy Fujio Food System Co Ltd All rights reserved 9
(in m JPY)
FY2017 full-year
FY2018 full-year
YOY FY2018
(Domestic directly-managed outlets)
Sales Proportion Sales Proportion Variance Rate of change
No of new outlet
opening
No of outlets
Maidoookini Shokudo⁽sup1⁾
9775 287 9325 272 -450 -46 8 139
Kushiya Monogatari
11373 334 10614 310 -759 -67 4 88
Kappogi 2281 67 2349 69 68 30 2 36
Tsurumaru 2071 61 2094 61 23 11 11 51
Sachifukuya⁽sup2⁾ 1989 58 2409 70 420 211 6 23
Ebinoya⁽sup2⁾ 1135 33 1658 48 523 460 9 33
Others 5444 160 5826 170 382 70 15 140
Total 34071 1000 34275 1000 204 06 55 510
FY2018 Consolidated Sales at directly-managed outlets by brand
Note (1)Uchino Shokudo amp Gekotei are included
(2)New outlet opening and Sales of Sachifukuya Ebinoya etc are improved
The Sales YOY are up 06 (yen 204 m increased)
The percentage of Sales at existing outlets is 967 55 new outlets contributed to the Sales growth
Copyright copy Fujio Food System Co Ltd All rights reserved 10
Transition of the YOY Sales at Domestic directly-managed outlets
Directly-managed outlets 967 Maidoookini Shokudo 973 Kushiya Monogatari 930
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Directly-managed outlets
1015 962 978 959 948 937 911 977 993 967 980 977
Maidoookini Shokudo 990 950 1004 955 963 958 933 950 986 987 1013 986
Kushiya Monogatari 1019 933 926 913 875 853 816 957 1021 923 947 971
800
850
900
950
1000
1050
1100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Diectly-managed outlets Maidoookini Shokudo Kushiya Monogatari
Copyright copy Fujio Food System Co Ltd All rights reserved 11
FY2018 New domestic outlet openings
55 new outlets opened in 2018 The actual(55 outlets) exceeded the plan(40 outlets)
New brands opened eg Eltana(a bagel cafe) MODENA MAMA(Italian restaurant)
2018 2018
Name of outlet No of new outlets No of new outlets
Forecast Actual
Directly-managed outlets
Maidoookini Shokudo 5 6
Nakaoroshi Kajitsu Kosei Shokudo Osaka Prefectural Police Headquarters Shokudo Himejima Shokudo Harinakano Shokudo Kuzuha Ekimae Shokudo Fukujima Shokudo
Kushiya Monogatari 3 4
Aeon mall Hamamatsuichino Shibuya Gourmet Town Machida MODI CELEO Hachioji
Ebinoya 5 9
Aeon mall Tokoname Osaka ekimae 3rd BLDG Hamamatsuichino Morimomiya EBISTA Nishinomiya CELEO Hachioji NAMBA NANNAN Aeon mall Dainichi Lalaport Tokyo Bay
Sachifukuya 3 6 Grand Emio Tokorozawa Osaka Intl Airport Crysta Nagahori Mikage CLASSE Aeon mall Tokoname Soka VARIE
Eltana 2 2 Higobashi Flight of dreams
Ekimae parlor 2 1 Kitakyuhoji
Uchino Shokudo 2 2 TerraceMall Shonan Lalaport Nagoya Minato AQULS
Others 18 25
Kushi amp Tako Minamimorimachi Circolo Minamimorimachi Sabaroku Seimenjo Minamimorimachi Roman no Teppan Modena Mama Kitahama Modena Mama Osaka Ekimae 3rd BLDG Fujioken Itami Katsuma Tengo etc
TOTAL 40 55
Franchised outlets
20 10
Osaka Chuo Shokudo Kushiya Monogatari Aeon mall Zama Ebinoya Yume Town Tokushima Ebinoya Ario Kurashiki Kushiya MonogatariThe outlets Hiroshima Igahakuho Shokudo Ebinoya Aeon mall Hiroshima Fuchu Don Aeon mall Hiroshima Fuchu Sabaroku Seimenjo Hankyu Umeda Sachifukuya Hiroshima Ekie
Total 60 65
Copyright copy Fujio Food System Co Ltd All rights reserved 12
FY2018 New overseas outlet opening
4 new overseas outlets opened in 2018 25 overseas outlets are owned currently
Country City
FY2017 FY2018 FY2018 FY2018 FY2018
Note No of outlet
Plan Actual Outlet closure
No of outlet
Shanghai China 7 2 0 2 5
3 Maidoookini Shokudo 2 Uchino Shokudo
US 2 0 0 0 2 2 Tsurumaru
Taiwan 12 11 4 1 15 12 Maidoookini Shokudo 2 Kushiya Monogatari 1 Sachifukuya
Indonesia 5 3 0 2 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 1 5 0 1 0
TOTAL 27 21 4 6 25
Copyright copy Fujio Food System Co Ltd All rights reserved 13
FY2018 Consolidated BS Summary
(in m JPY)
FY2017 FY2018 YOY
Actual Proportion Actual Proportion Variance Ratio
Current assets 5299 246 4507 207 -791 -149
Cash and deposits 2963 137 1921 88 -1041 -351
Others 2336 108 2503 115 167 71
Non-current assets 16276 754 17252 792 975 60
Tangible non-current assets 9357 434 10057 462 699 75
Intangible non-current assets 63 03 148 06 85 1338
Investments amp other incomes 6855 318 7045 323 190 28
Deferred Income 0 00 0 00 - -
Total assets 21575 1000 21759 1000 183 09
Current liabilities 6553 304 6556 301 3 00
Accounts payable 1492 104 1559 71 67 44
Current portion of long-term loans payable
2240 104 2045 93 -194 -87
Current portion of convertible bonds
0 00 0 00 - -
Non-current liabilities 5905 274 5738 263 -167 -28
Long-term loans 4609 214 4369 200 -240 -52
Others 1296 219 1369 62 73 56
Capital 2125 98 2135 98 10 04
Capital surplus 2007 93 2017 92 10 04
Net assets 9116 423 9465 434 348 38
Total assets 21575 1000 21759 1000 183 09
Indicators
Total cash and cash equivalents
yen1921 m 1041m JPYdarr
Total debt with interest
yen6414 m
436m JPYdarr
Net debt
yen4493 m
yen 607 muarr YOY
Net assets
yen 9465 m yen 349 muarr
Debt with interest-Cash amp Cash equivalents
YOY
YOY
YOY
Copyright copy Fujio Food System Co Ltd All rights reserved 14
Transition of Net assets
Compare with 2011rsquos the amount of net assets increased by 34 times at a ratio 434
2784 3445
4876
6117 6890 7202
9116 9465
218
242
308
339 343 339
422 434
100
150
200
250
300
350
400
450
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY)
Net assets
Net assets rate
Copyright copy Fujio Food System Co Ltd All rights reserved 15
Debt with interest amp Debt-to-Equity Ratio
6740 6652 6221
6872
8270 8672
6849 6414
24
19
13 11
12 12
08 07
00
05
10
15
20
25
30
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY) Debt with interest
Debt-to-Equity Ratio
Copyright copy Fujio Food System Co Ltd All rights reserved 16
FY2018 Consolidated Cash Flow Summary
(in m JPY) FY2017 FY2018 YOY
Actual Actual Variance
Operating Cash Flow 3344 2651 -693
Net income before taxation 2177 1547 -630
Depreciation amp Amortization 1463 1354 -109
Impairment loss 382 241 -141
Income taxes paid -955 -915 40
Investing Cash Flow -1632 -2876 -1244
Purchase of property plant and equipment
-1164 -2224 -1060
Payments for lease deposits -226 -312 -86
Financing Cash Flow -1218 -803 415
Proceeds from long-term loans payable
1300 2000 700
Repayment of long-term loan payable
-2430 -2435 -5
Redemption of bonds -60 - 60
Cash dividends paid -298 -372 -74
Net increase(decrease) in cash amp cash equivalents 498 -1041 -1539
Cash amp Cash equivalents at beginning of year 2186 2684 498
Cash amp Cash equivalents at end of year 2684 1642 -1041
Factors changed the Cash Flow
Cash amp
Equivalents
at
beginning
of year
2684
Cash amp
Equivalents
at end of
year
1642
Operating
Cash Flow
2651
Investing
cash Flow
2876
Financing
Cash Flow
803
Copyright copy Fujio Food System Co Ltd All rights reserved 17
FY2019 Yearly plan
YOY Sales1109 YOY Operating income1107
YOY Ordinary income1105 YOY Net income1299
(in m JPY) FY2018 FY2019 YOY
Actual Proportion Plan Proportion Variance Ratio
Net sales 36145 1000 40100 1000 3955 109
Operating income 2259 62 2500 62 241 107
Ordinary income 2189 60 2420 60 211 105
Net income 911 25 1185 30 274 299
Directly-managed outlets 55 60 5
New outlet opening
Franchised outlets 10 20 10
Total 65 80 15
YOY Sales at existing outlets 967 1010
Copyright copy Fujio Food System Co Ltd All rights reserved 18
Transition of consolidated financial results
The net sales is targeted to reach the record levels the operating income ordinary profit and net income increase steadily
Net sales Operating income
Net income Ordinary profit
(in m JPY) (in m JPY)
(in m JPY) (in m JPY)
30486 33324 34900 35938 36145
40100
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2716
2363 2410 2605
2259 2500
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2669
2273 2323 2513
2189
2420
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
1405
1079 1083
1403
911
1185
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
(Target)
(Target) (Target)
(Target)
Copyright copy Fujio Food System Co Ltd All rights reserved 19
FY2019 New domestic outlet open plan
60 new domestic outlets are targeted to open in 2019 mostly the brands with outstanding performance eg Sachifukuya Ebinoya but also other brands eg Katsuma Fujioken and new brands are also considered
FY2018 FY2019
Name of outlet No of new outlet opening (Actual)
No of new outlet opening (Plan)
Directly-managed outlets
Maidoookini Shokudo 6 5
Nakanoshima (Jan) Noda (Feb) Otemon University (Apr) Tamatsukuri Ekimae (Aug) etc
Kushiya Monogatari 4 3
Amagasaki Qs mall (Feb) Terrace Mall Matsudo (Oct) Lalaport Namatsu (Oct)
Tsurumaru 11 1 Noda (Feb)
Sachifukuya 6 16 Namba City (Feb) Kawasaki SolidSquare (Mar) SUINA Muromachi (Mar) AQUA City Odaiba (Mar) Kaihimmakuhari (Apr) Sotetsu Fresa Sannomiya (May) Terrace Mall Matsudo (Oct) etc
Ebinoya 9 9 Keihan Mall Kyobashi (Jan) Wing Kamiooka (Jan) Aeon Mall Uchihara (Mar) Aeon Mall Kobe North (Mar) Le FRONT Kawasaki (Apr) Aeon Mall Kashiwa (Apr) Marui Mizonokuchi (Oct) etc
Fujioken 1 3 Nishishodai (Mar) Aeon Mall Higashiura (Apr) etc
Katsuma 2 6 Tenjinbashisuji4thAvenue (Feb) Aeon Mall Tomio South (Feb) Aeon Mall Gushikawa (May) etc
Others 16 17 Umeinari Minamimorimachi (Jan) Musubiya Kansai Intl Airport (Jan) Sabaroku Seimesho Kyoto Saiin(Feb) Kushi amp Tako Tenjibashisuji 3rdAvenue (May) Sabaroku Seimesho Abeno (May) Kappogi Sotetsu Fresa Namba (Aug) Gekotei Daimaru Shisaibashi (Nov) etc
Total 55 60
Franchised outlets 10 20
Total 65 80
Copyright copy Fujio Food System Co Ltd All rights reserved 20
FY2019 New overseas outlet open plan
12 new overseas outlets are targeted to open in 2019 owning 37 overseas outlets by FY2019
CountryCity
FY2018 FY2019 FY2019
Note No of outlets Forecast No of outlets
Shanghai China 5 2 7
5 Maidoookini Shokudo 2 Uchino Shokudo
US 2 1 3 2 Tsurumaru 1 Ebinoya
Taiwan 15 6 21 14 Maidoookini Shokudo 4 Kushiya Monogatari 3 Sachifukuya
Indonesia 3 0 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 0 3 3 2 Tsurumaru in Philippines 1 Ebinoya in Canada
TOTAL 25 12 37
Copyright copy Fujio Food System Co Ltd All rights reserved 21
Shareholder return
125 15 15
175 20
22
5527
7205
5508 5577
6718
4250
226 208
272
314
298
518
00
100
200
300
400
500
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
(in JPY) Shareholder return Net income per share Payout ratio
2 JPY of commemorative dividend for the transition to 1st Sec TSE is included
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 6
Transition of consolidated financial results per quarter
The sales at new outlets and the recovery of existing business contributed to the sales growth however the profit declined because of a rise in SGA cost including the labour cost
Sales
EBITDA=Operating profit +Depreciation amp Amortization
(in m JPY)
Operating profit (in m JPY)
EBITDA
(in m JPY)
7206 7362 7920 7998 8059 8062
8599 8604 8668 8687 8897 8648 8799 8762 9226 9151 8917 8600 9191 9436
1Q 2Q 3Q 4Q
2014
2015
2016
2017
2018
779
585 678 674
791
314
607 651 790
575 588 457
627 540
715 723 674
503 543 539
1Q 2Q 3Q 4Q
2014
2015
2016
2017
2018
1036 928 962
1042 1120
709
1037 1106 1173 991 1012
881 979
893
1094 1099 989
829 886 903
1Q 2Q 3Q 4Q
2014
2015
2016
2017
2018
Copyright copy Fujio Food System Co Ltd All rights reserved 7
FY2018 YOY Operating profit analysis
uarr2605
uarr2259
uarr204 uarr3 uarr68
uarr108 uarr17
darr233 darr53
darr214
darr122 darr39
500
750
1000
1250
1500
1750
2000
2250
2500
2750
3000
FY2017 (year ended 31st Dec)
Sales (Directly managed outlets)
Sales (Franchised
outlets)
Cost of sales Labour cost Utilities cost Depreciation amp
Amortization
Marketing amp Advertising
cost
Rent Outsourcing cost
Other costs FY2018 (year ended 31st Dec)
(in m JPY)
Copyright copy Fujio Food System Co Ltd All rights reserved 8
FY2018 Actual-to-plan rate
(in m JYP)
FY2018 FY2018 Actual-to-plan rate
Plan Ratio Actual Ratio Variance Progression
rate
Sales 36100 1000 36145 1000 45 1001
Operating profit 2420 67 2259 63 -161 933
Ordinary profit
2360 65 2189 61 -171 927
Net income
1270 35 911 25 -359 717
Sales 1001 Operating profit 933 Ordinary profit 927 Net income 717
Copyright copy Fujio Food System Co Ltd All rights reserved 9
(in m JPY)
FY2017 full-year
FY2018 full-year
YOY FY2018
(Domestic directly-managed outlets)
Sales Proportion Sales Proportion Variance Rate of change
No of new outlet
opening
No of outlets
Maidoookini Shokudo⁽sup1⁾
9775 287 9325 272 -450 -46 8 139
Kushiya Monogatari
11373 334 10614 310 -759 -67 4 88
Kappogi 2281 67 2349 69 68 30 2 36
Tsurumaru 2071 61 2094 61 23 11 11 51
Sachifukuya⁽sup2⁾ 1989 58 2409 70 420 211 6 23
Ebinoya⁽sup2⁾ 1135 33 1658 48 523 460 9 33
Others 5444 160 5826 170 382 70 15 140
Total 34071 1000 34275 1000 204 06 55 510
FY2018 Consolidated Sales at directly-managed outlets by brand
Note (1)Uchino Shokudo amp Gekotei are included
(2)New outlet opening and Sales of Sachifukuya Ebinoya etc are improved
The Sales YOY are up 06 (yen 204 m increased)
The percentage of Sales at existing outlets is 967 55 new outlets contributed to the Sales growth
Copyright copy Fujio Food System Co Ltd All rights reserved 10
Transition of the YOY Sales at Domestic directly-managed outlets
Directly-managed outlets 967 Maidoookini Shokudo 973 Kushiya Monogatari 930
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Directly-managed outlets
1015 962 978 959 948 937 911 977 993 967 980 977
Maidoookini Shokudo 990 950 1004 955 963 958 933 950 986 987 1013 986
Kushiya Monogatari 1019 933 926 913 875 853 816 957 1021 923 947 971
800
850
900
950
1000
1050
1100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Diectly-managed outlets Maidoookini Shokudo Kushiya Monogatari
Copyright copy Fujio Food System Co Ltd All rights reserved 11
FY2018 New domestic outlet openings
55 new outlets opened in 2018 The actual(55 outlets) exceeded the plan(40 outlets)
New brands opened eg Eltana(a bagel cafe) MODENA MAMA(Italian restaurant)
2018 2018
Name of outlet No of new outlets No of new outlets
Forecast Actual
Directly-managed outlets
Maidoookini Shokudo 5 6
Nakaoroshi Kajitsu Kosei Shokudo Osaka Prefectural Police Headquarters Shokudo Himejima Shokudo Harinakano Shokudo Kuzuha Ekimae Shokudo Fukujima Shokudo
Kushiya Monogatari 3 4
Aeon mall Hamamatsuichino Shibuya Gourmet Town Machida MODI CELEO Hachioji
Ebinoya 5 9
Aeon mall Tokoname Osaka ekimae 3rd BLDG Hamamatsuichino Morimomiya EBISTA Nishinomiya CELEO Hachioji NAMBA NANNAN Aeon mall Dainichi Lalaport Tokyo Bay
Sachifukuya 3 6 Grand Emio Tokorozawa Osaka Intl Airport Crysta Nagahori Mikage CLASSE Aeon mall Tokoname Soka VARIE
Eltana 2 2 Higobashi Flight of dreams
Ekimae parlor 2 1 Kitakyuhoji
Uchino Shokudo 2 2 TerraceMall Shonan Lalaport Nagoya Minato AQULS
Others 18 25
Kushi amp Tako Minamimorimachi Circolo Minamimorimachi Sabaroku Seimenjo Minamimorimachi Roman no Teppan Modena Mama Kitahama Modena Mama Osaka Ekimae 3rd BLDG Fujioken Itami Katsuma Tengo etc
TOTAL 40 55
Franchised outlets
20 10
Osaka Chuo Shokudo Kushiya Monogatari Aeon mall Zama Ebinoya Yume Town Tokushima Ebinoya Ario Kurashiki Kushiya MonogatariThe outlets Hiroshima Igahakuho Shokudo Ebinoya Aeon mall Hiroshima Fuchu Don Aeon mall Hiroshima Fuchu Sabaroku Seimenjo Hankyu Umeda Sachifukuya Hiroshima Ekie
Total 60 65
Copyright copy Fujio Food System Co Ltd All rights reserved 12
FY2018 New overseas outlet opening
4 new overseas outlets opened in 2018 25 overseas outlets are owned currently
Country City
FY2017 FY2018 FY2018 FY2018 FY2018
Note No of outlet
Plan Actual Outlet closure
No of outlet
Shanghai China 7 2 0 2 5
3 Maidoookini Shokudo 2 Uchino Shokudo
US 2 0 0 0 2 2 Tsurumaru
Taiwan 12 11 4 1 15 12 Maidoookini Shokudo 2 Kushiya Monogatari 1 Sachifukuya
Indonesia 5 3 0 2 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 1 5 0 1 0
TOTAL 27 21 4 6 25
Copyright copy Fujio Food System Co Ltd All rights reserved 13
FY2018 Consolidated BS Summary
(in m JPY)
FY2017 FY2018 YOY
Actual Proportion Actual Proportion Variance Ratio
Current assets 5299 246 4507 207 -791 -149
Cash and deposits 2963 137 1921 88 -1041 -351
Others 2336 108 2503 115 167 71
Non-current assets 16276 754 17252 792 975 60
Tangible non-current assets 9357 434 10057 462 699 75
Intangible non-current assets 63 03 148 06 85 1338
Investments amp other incomes 6855 318 7045 323 190 28
Deferred Income 0 00 0 00 - -
Total assets 21575 1000 21759 1000 183 09
Current liabilities 6553 304 6556 301 3 00
Accounts payable 1492 104 1559 71 67 44
Current portion of long-term loans payable
2240 104 2045 93 -194 -87
Current portion of convertible bonds
0 00 0 00 - -
Non-current liabilities 5905 274 5738 263 -167 -28
Long-term loans 4609 214 4369 200 -240 -52
Others 1296 219 1369 62 73 56
Capital 2125 98 2135 98 10 04
Capital surplus 2007 93 2017 92 10 04
Net assets 9116 423 9465 434 348 38
Total assets 21575 1000 21759 1000 183 09
Indicators
Total cash and cash equivalents
yen1921 m 1041m JPYdarr
Total debt with interest
yen6414 m
436m JPYdarr
Net debt
yen4493 m
yen 607 muarr YOY
Net assets
yen 9465 m yen 349 muarr
Debt with interest-Cash amp Cash equivalents
YOY
YOY
YOY
Copyright copy Fujio Food System Co Ltd All rights reserved 14
Transition of Net assets
Compare with 2011rsquos the amount of net assets increased by 34 times at a ratio 434
2784 3445
4876
6117 6890 7202
9116 9465
218
242
308
339 343 339
422 434
100
150
200
250
300
350
400
450
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY)
Net assets
Net assets rate
Copyright copy Fujio Food System Co Ltd All rights reserved 15
Debt with interest amp Debt-to-Equity Ratio
6740 6652 6221
6872
8270 8672
6849 6414
24
19
13 11
12 12
08 07
00
05
10
15
20
25
30
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY) Debt with interest
Debt-to-Equity Ratio
Copyright copy Fujio Food System Co Ltd All rights reserved 16
FY2018 Consolidated Cash Flow Summary
(in m JPY) FY2017 FY2018 YOY
Actual Actual Variance
Operating Cash Flow 3344 2651 -693
Net income before taxation 2177 1547 -630
Depreciation amp Amortization 1463 1354 -109
Impairment loss 382 241 -141
Income taxes paid -955 -915 40
Investing Cash Flow -1632 -2876 -1244
Purchase of property plant and equipment
-1164 -2224 -1060
Payments for lease deposits -226 -312 -86
Financing Cash Flow -1218 -803 415
Proceeds from long-term loans payable
1300 2000 700
Repayment of long-term loan payable
-2430 -2435 -5
Redemption of bonds -60 - 60
Cash dividends paid -298 -372 -74
Net increase(decrease) in cash amp cash equivalents 498 -1041 -1539
Cash amp Cash equivalents at beginning of year 2186 2684 498
Cash amp Cash equivalents at end of year 2684 1642 -1041
Factors changed the Cash Flow
Cash amp
Equivalents
at
beginning
of year
2684
Cash amp
Equivalents
at end of
year
1642
Operating
Cash Flow
2651
Investing
cash Flow
2876
Financing
Cash Flow
803
Copyright copy Fujio Food System Co Ltd All rights reserved 17
FY2019 Yearly plan
YOY Sales1109 YOY Operating income1107
YOY Ordinary income1105 YOY Net income1299
(in m JPY) FY2018 FY2019 YOY
Actual Proportion Plan Proportion Variance Ratio
Net sales 36145 1000 40100 1000 3955 109
Operating income 2259 62 2500 62 241 107
Ordinary income 2189 60 2420 60 211 105
Net income 911 25 1185 30 274 299
Directly-managed outlets 55 60 5
New outlet opening
Franchised outlets 10 20 10
Total 65 80 15
YOY Sales at existing outlets 967 1010
Copyright copy Fujio Food System Co Ltd All rights reserved 18
Transition of consolidated financial results
The net sales is targeted to reach the record levels the operating income ordinary profit and net income increase steadily
Net sales Operating income
Net income Ordinary profit
(in m JPY) (in m JPY)
(in m JPY) (in m JPY)
30486 33324 34900 35938 36145
40100
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2716
2363 2410 2605
2259 2500
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2669
2273 2323 2513
2189
2420
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
1405
1079 1083
1403
911
1185
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
(Target)
(Target) (Target)
(Target)
Copyright copy Fujio Food System Co Ltd All rights reserved 19
FY2019 New domestic outlet open plan
60 new domestic outlets are targeted to open in 2019 mostly the brands with outstanding performance eg Sachifukuya Ebinoya but also other brands eg Katsuma Fujioken and new brands are also considered
FY2018 FY2019
Name of outlet No of new outlet opening (Actual)
No of new outlet opening (Plan)
Directly-managed outlets
Maidoookini Shokudo 6 5
Nakanoshima (Jan) Noda (Feb) Otemon University (Apr) Tamatsukuri Ekimae (Aug) etc
Kushiya Monogatari 4 3
Amagasaki Qs mall (Feb) Terrace Mall Matsudo (Oct) Lalaport Namatsu (Oct)
Tsurumaru 11 1 Noda (Feb)
Sachifukuya 6 16 Namba City (Feb) Kawasaki SolidSquare (Mar) SUINA Muromachi (Mar) AQUA City Odaiba (Mar) Kaihimmakuhari (Apr) Sotetsu Fresa Sannomiya (May) Terrace Mall Matsudo (Oct) etc
Ebinoya 9 9 Keihan Mall Kyobashi (Jan) Wing Kamiooka (Jan) Aeon Mall Uchihara (Mar) Aeon Mall Kobe North (Mar) Le FRONT Kawasaki (Apr) Aeon Mall Kashiwa (Apr) Marui Mizonokuchi (Oct) etc
Fujioken 1 3 Nishishodai (Mar) Aeon Mall Higashiura (Apr) etc
Katsuma 2 6 Tenjinbashisuji4thAvenue (Feb) Aeon Mall Tomio South (Feb) Aeon Mall Gushikawa (May) etc
Others 16 17 Umeinari Minamimorimachi (Jan) Musubiya Kansai Intl Airport (Jan) Sabaroku Seimesho Kyoto Saiin(Feb) Kushi amp Tako Tenjibashisuji 3rdAvenue (May) Sabaroku Seimesho Abeno (May) Kappogi Sotetsu Fresa Namba (Aug) Gekotei Daimaru Shisaibashi (Nov) etc
Total 55 60
Franchised outlets 10 20
Total 65 80
Copyright copy Fujio Food System Co Ltd All rights reserved 20
FY2019 New overseas outlet open plan
12 new overseas outlets are targeted to open in 2019 owning 37 overseas outlets by FY2019
CountryCity
FY2018 FY2019 FY2019
Note No of outlets Forecast No of outlets
Shanghai China 5 2 7
5 Maidoookini Shokudo 2 Uchino Shokudo
US 2 1 3 2 Tsurumaru 1 Ebinoya
Taiwan 15 6 21 14 Maidoookini Shokudo 4 Kushiya Monogatari 3 Sachifukuya
Indonesia 3 0 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 0 3 3 2 Tsurumaru in Philippines 1 Ebinoya in Canada
TOTAL 25 12 37
Copyright copy Fujio Food System Co Ltd All rights reserved 21
Shareholder return
125 15 15
175 20
22
5527
7205
5508 5577
6718
4250
226 208
272
314
298
518
00
100
200
300
400
500
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
(in JPY) Shareholder return Net income per share Payout ratio
2 JPY of commemorative dividend for the transition to 1st Sec TSE is included
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 7
FY2018 YOY Operating profit analysis
uarr2605
uarr2259
uarr204 uarr3 uarr68
uarr108 uarr17
darr233 darr53
darr214
darr122 darr39
500
750
1000
1250
1500
1750
2000
2250
2500
2750
3000
FY2017 (year ended 31st Dec)
Sales (Directly managed outlets)
Sales (Franchised
outlets)
Cost of sales Labour cost Utilities cost Depreciation amp
Amortization
Marketing amp Advertising
cost
Rent Outsourcing cost
Other costs FY2018 (year ended 31st Dec)
(in m JPY)
Copyright copy Fujio Food System Co Ltd All rights reserved 8
FY2018 Actual-to-plan rate
(in m JYP)
FY2018 FY2018 Actual-to-plan rate
Plan Ratio Actual Ratio Variance Progression
rate
Sales 36100 1000 36145 1000 45 1001
Operating profit 2420 67 2259 63 -161 933
Ordinary profit
2360 65 2189 61 -171 927
Net income
1270 35 911 25 -359 717
Sales 1001 Operating profit 933 Ordinary profit 927 Net income 717
Copyright copy Fujio Food System Co Ltd All rights reserved 9
(in m JPY)
FY2017 full-year
FY2018 full-year
YOY FY2018
(Domestic directly-managed outlets)
Sales Proportion Sales Proportion Variance Rate of change
No of new outlet
opening
No of outlets
Maidoookini Shokudo⁽sup1⁾
9775 287 9325 272 -450 -46 8 139
Kushiya Monogatari
11373 334 10614 310 -759 -67 4 88
Kappogi 2281 67 2349 69 68 30 2 36
Tsurumaru 2071 61 2094 61 23 11 11 51
Sachifukuya⁽sup2⁾ 1989 58 2409 70 420 211 6 23
Ebinoya⁽sup2⁾ 1135 33 1658 48 523 460 9 33
Others 5444 160 5826 170 382 70 15 140
Total 34071 1000 34275 1000 204 06 55 510
FY2018 Consolidated Sales at directly-managed outlets by brand
Note (1)Uchino Shokudo amp Gekotei are included
(2)New outlet opening and Sales of Sachifukuya Ebinoya etc are improved
The Sales YOY are up 06 (yen 204 m increased)
The percentage of Sales at existing outlets is 967 55 new outlets contributed to the Sales growth
Copyright copy Fujio Food System Co Ltd All rights reserved 10
Transition of the YOY Sales at Domestic directly-managed outlets
Directly-managed outlets 967 Maidoookini Shokudo 973 Kushiya Monogatari 930
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Directly-managed outlets
1015 962 978 959 948 937 911 977 993 967 980 977
Maidoookini Shokudo 990 950 1004 955 963 958 933 950 986 987 1013 986
Kushiya Monogatari 1019 933 926 913 875 853 816 957 1021 923 947 971
800
850
900
950
1000
1050
1100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Diectly-managed outlets Maidoookini Shokudo Kushiya Monogatari
Copyright copy Fujio Food System Co Ltd All rights reserved 11
FY2018 New domestic outlet openings
55 new outlets opened in 2018 The actual(55 outlets) exceeded the plan(40 outlets)
New brands opened eg Eltana(a bagel cafe) MODENA MAMA(Italian restaurant)
2018 2018
Name of outlet No of new outlets No of new outlets
Forecast Actual
Directly-managed outlets
Maidoookini Shokudo 5 6
Nakaoroshi Kajitsu Kosei Shokudo Osaka Prefectural Police Headquarters Shokudo Himejima Shokudo Harinakano Shokudo Kuzuha Ekimae Shokudo Fukujima Shokudo
Kushiya Monogatari 3 4
Aeon mall Hamamatsuichino Shibuya Gourmet Town Machida MODI CELEO Hachioji
Ebinoya 5 9
Aeon mall Tokoname Osaka ekimae 3rd BLDG Hamamatsuichino Morimomiya EBISTA Nishinomiya CELEO Hachioji NAMBA NANNAN Aeon mall Dainichi Lalaport Tokyo Bay
Sachifukuya 3 6 Grand Emio Tokorozawa Osaka Intl Airport Crysta Nagahori Mikage CLASSE Aeon mall Tokoname Soka VARIE
Eltana 2 2 Higobashi Flight of dreams
Ekimae parlor 2 1 Kitakyuhoji
Uchino Shokudo 2 2 TerraceMall Shonan Lalaport Nagoya Minato AQULS
Others 18 25
Kushi amp Tako Minamimorimachi Circolo Minamimorimachi Sabaroku Seimenjo Minamimorimachi Roman no Teppan Modena Mama Kitahama Modena Mama Osaka Ekimae 3rd BLDG Fujioken Itami Katsuma Tengo etc
TOTAL 40 55
Franchised outlets
20 10
Osaka Chuo Shokudo Kushiya Monogatari Aeon mall Zama Ebinoya Yume Town Tokushima Ebinoya Ario Kurashiki Kushiya MonogatariThe outlets Hiroshima Igahakuho Shokudo Ebinoya Aeon mall Hiroshima Fuchu Don Aeon mall Hiroshima Fuchu Sabaroku Seimenjo Hankyu Umeda Sachifukuya Hiroshima Ekie
Total 60 65
Copyright copy Fujio Food System Co Ltd All rights reserved 12
FY2018 New overseas outlet opening
4 new overseas outlets opened in 2018 25 overseas outlets are owned currently
Country City
FY2017 FY2018 FY2018 FY2018 FY2018
Note No of outlet
Plan Actual Outlet closure
No of outlet
Shanghai China 7 2 0 2 5
3 Maidoookini Shokudo 2 Uchino Shokudo
US 2 0 0 0 2 2 Tsurumaru
Taiwan 12 11 4 1 15 12 Maidoookini Shokudo 2 Kushiya Monogatari 1 Sachifukuya
Indonesia 5 3 0 2 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 1 5 0 1 0
TOTAL 27 21 4 6 25
Copyright copy Fujio Food System Co Ltd All rights reserved 13
FY2018 Consolidated BS Summary
(in m JPY)
FY2017 FY2018 YOY
Actual Proportion Actual Proportion Variance Ratio
Current assets 5299 246 4507 207 -791 -149
Cash and deposits 2963 137 1921 88 -1041 -351
Others 2336 108 2503 115 167 71
Non-current assets 16276 754 17252 792 975 60
Tangible non-current assets 9357 434 10057 462 699 75
Intangible non-current assets 63 03 148 06 85 1338
Investments amp other incomes 6855 318 7045 323 190 28
Deferred Income 0 00 0 00 - -
Total assets 21575 1000 21759 1000 183 09
Current liabilities 6553 304 6556 301 3 00
Accounts payable 1492 104 1559 71 67 44
Current portion of long-term loans payable
2240 104 2045 93 -194 -87
Current portion of convertible bonds
0 00 0 00 - -
Non-current liabilities 5905 274 5738 263 -167 -28
Long-term loans 4609 214 4369 200 -240 -52
Others 1296 219 1369 62 73 56
Capital 2125 98 2135 98 10 04
Capital surplus 2007 93 2017 92 10 04
Net assets 9116 423 9465 434 348 38
Total assets 21575 1000 21759 1000 183 09
Indicators
Total cash and cash equivalents
yen1921 m 1041m JPYdarr
Total debt with interest
yen6414 m
436m JPYdarr
Net debt
yen4493 m
yen 607 muarr YOY
Net assets
yen 9465 m yen 349 muarr
Debt with interest-Cash amp Cash equivalents
YOY
YOY
YOY
Copyright copy Fujio Food System Co Ltd All rights reserved 14
Transition of Net assets
Compare with 2011rsquos the amount of net assets increased by 34 times at a ratio 434
2784 3445
4876
6117 6890 7202
9116 9465
218
242
308
339 343 339
422 434
100
150
200
250
300
350
400
450
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY)
Net assets
Net assets rate
Copyright copy Fujio Food System Co Ltd All rights reserved 15
Debt with interest amp Debt-to-Equity Ratio
6740 6652 6221
6872
8270 8672
6849 6414
24
19
13 11
12 12
08 07
00
05
10
15
20
25
30
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY) Debt with interest
Debt-to-Equity Ratio
Copyright copy Fujio Food System Co Ltd All rights reserved 16
FY2018 Consolidated Cash Flow Summary
(in m JPY) FY2017 FY2018 YOY
Actual Actual Variance
Operating Cash Flow 3344 2651 -693
Net income before taxation 2177 1547 -630
Depreciation amp Amortization 1463 1354 -109
Impairment loss 382 241 -141
Income taxes paid -955 -915 40
Investing Cash Flow -1632 -2876 -1244
Purchase of property plant and equipment
-1164 -2224 -1060
Payments for lease deposits -226 -312 -86
Financing Cash Flow -1218 -803 415
Proceeds from long-term loans payable
1300 2000 700
Repayment of long-term loan payable
-2430 -2435 -5
Redemption of bonds -60 - 60
Cash dividends paid -298 -372 -74
Net increase(decrease) in cash amp cash equivalents 498 -1041 -1539
Cash amp Cash equivalents at beginning of year 2186 2684 498
Cash amp Cash equivalents at end of year 2684 1642 -1041
Factors changed the Cash Flow
Cash amp
Equivalents
at
beginning
of year
2684
Cash amp
Equivalents
at end of
year
1642
Operating
Cash Flow
2651
Investing
cash Flow
2876
Financing
Cash Flow
803
Copyright copy Fujio Food System Co Ltd All rights reserved 17
FY2019 Yearly plan
YOY Sales1109 YOY Operating income1107
YOY Ordinary income1105 YOY Net income1299
(in m JPY) FY2018 FY2019 YOY
Actual Proportion Plan Proportion Variance Ratio
Net sales 36145 1000 40100 1000 3955 109
Operating income 2259 62 2500 62 241 107
Ordinary income 2189 60 2420 60 211 105
Net income 911 25 1185 30 274 299
Directly-managed outlets 55 60 5
New outlet opening
Franchised outlets 10 20 10
Total 65 80 15
YOY Sales at existing outlets 967 1010
Copyright copy Fujio Food System Co Ltd All rights reserved 18
Transition of consolidated financial results
The net sales is targeted to reach the record levels the operating income ordinary profit and net income increase steadily
Net sales Operating income
Net income Ordinary profit
(in m JPY) (in m JPY)
(in m JPY) (in m JPY)
30486 33324 34900 35938 36145
40100
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2716
2363 2410 2605
2259 2500
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2669
2273 2323 2513
2189
2420
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
1405
1079 1083
1403
911
1185
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
(Target)
(Target) (Target)
(Target)
Copyright copy Fujio Food System Co Ltd All rights reserved 19
FY2019 New domestic outlet open plan
60 new domestic outlets are targeted to open in 2019 mostly the brands with outstanding performance eg Sachifukuya Ebinoya but also other brands eg Katsuma Fujioken and new brands are also considered
FY2018 FY2019
Name of outlet No of new outlet opening (Actual)
No of new outlet opening (Plan)
Directly-managed outlets
Maidoookini Shokudo 6 5
Nakanoshima (Jan) Noda (Feb) Otemon University (Apr) Tamatsukuri Ekimae (Aug) etc
Kushiya Monogatari 4 3
Amagasaki Qs mall (Feb) Terrace Mall Matsudo (Oct) Lalaport Namatsu (Oct)
Tsurumaru 11 1 Noda (Feb)
Sachifukuya 6 16 Namba City (Feb) Kawasaki SolidSquare (Mar) SUINA Muromachi (Mar) AQUA City Odaiba (Mar) Kaihimmakuhari (Apr) Sotetsu Fresa Sannomiya (May) Terrace Mall Matsudo (Oct) etc
Ebinoya 9 9 Keihan Mall Kyobashi (Jan) Wing Kamiooka (Jan) Aeon Mall Uchihara (Mar) Aeon Mall Kobe North (Mar) Le FRONT Kawasaki (Apr) Aeon Mall Kashiwa (Apr) Marui Mizonokuchi (Oct) etc
Fujioken 1 3 Nishishodai (Mar) Aeon Mall Higashiura (Apr) etc
Katsuma 2 6 Tenjinbashisuji4thAvenue (Feb) Aeon Mall Tomio South (Feb) Aeon Mall Gushikawa (May) etc
Others 16 17 Umeinari Minamimorimachi (Jan) Musubiya Kansai Intl Airport (Jan) Sabaroku Seimesho Kyoto Saiin(Feb) Kushi amp Tako Tenjibashisuji 3rdAvenue (May) Sabaroku Seimesho Abeno (May) Kappogi Sotetsu Fresa Namba (Aug) Gekotei Daimaru Shisaibashi (Nov) etc
Total 55 60
Franchised outlets 10 20
Total 65 80
Copyright copy Fujio Food System Co Ltd All rights reserved 20
FY2019 New overseas outlet open plan
12 new overseas outlets are targeted to open in 2019 owning 37 overseas outlets by FY2019
CountryCity
FY2018 FY2019 FY2019
Note No of outlets Forecast No of outlets
Shanghai China 5 2 7
5 Maidoookini Shokudo 2 Uchino Shokudo
US 2 1 3 2 Tsurumaru 1 Ebinoya
Taiwan 15 6 21 14 Maidoookini Shokudo 4 Kushiya Monogatari 3 Sachifukuya
Indonesia 3 0 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 0 3 3 2 Tsurumaru in Philippines 1 Ebinoya in Canada
TOTAL 25 12 37
Copyright copy Fujio Food System Co Ltd All rights reserved 21
Shareholder return
125 15 15
175 20
22
5527
7205
5508 5577
6718
4250
226 208
272
314
298
518
00
100
200
300
400
500
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
(in JPY) Shareholder return Net income per share Payout ratio
2 JPY of commemorative dividend for the transition to 1st Sec TSE is included
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 8
FY2018 Actual-to-plan rate
(in m JYP)
FY2018 FY2018 Actual-to-plan rate
Plan Ratio Actual Ratio Variance Progression
rate
Sales 36100 1000 36145 1000 45 1001
Operating profit 2420 67 2259 63 -161 933
Ordinary profit
2360 65 2189 61 -171 927
Net income
1270 35 911 25 -359 717
Sales 1001 Operating profit 933 Ordinary profit 927 Net income 717
Copyright copy Fujio Food System Co Ltd All rights reserved 9
(in m JPY)
FY2017 full-year
FY2018 full-year
YOY FY2018
(Domestic directly-managed outlets)
Sales Proportion Sales Proportion Variance Rate of change
No of new outlet
opening
No of outlets
Maidoookini Shokudo⁽sup1⁾
9775 287 9325 272 -450 -46 8 139
Kushiya Monogatari
11373 334 10614 310 -759 -67 4 88
Kappogi 2281 67 2349 69 68 30 2 36
Tsurumaru 2071 61 2094 61 23 11 11 51
Sachifukuya⁽sup2⁾ 1989 58 2409 70 420 211 6 23
Ebinoya⁽sup2⁾ 1135 33 1658 48 523 460 9 33
Others 5444 160 5826 170 382 70 15 140
Total 34071 1000 34275 1000 204 06 55 510
FY2018 Consolidated Sales at directly-managed outlets by brand
Note (1)Uchino Shokudo amp Gekotei are included
(2)New outlet opening and Sales of Sachifukuya Ebinoya etc are improved
The Sales YOY are up 06 (yen 204 m increased)
The percentage of Sales at existing outlets is 967 55 new outlets contributed to the Sales growth
Copyright copy Fujio Food System Co Ltd All rights reserved 10
Transition of the YOY Sales at Domestic directly-managed outlets
Directly-managed outlets 967 Maidoookini Shokudo 973 Kushiya Monogatari 930
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Directly-managed outlets
1015 962 978 959 948 937 911 977 993 967 980 977
Maidoookini Shokudo 990 950 1004 955 963 958 933 950 986 987 1013 986
Kushiya Monogatari 1019 933 926 913 875 853 816 957 1021 923 947 971
800
850
900
950
1000
1050
1100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Diectly-managed outlets Maidoookini Shokudo Kushiya Monogatari
Copyright copy Fujio Food System Co Ltd All rights reserved 11
FY2018 New domestic outlet openings
55 new outlets opened in 2018 The actual(55 outlets) exceeded the plan(40 outlets)
New brands opened eg Eltana(a bagel cafe) MODENA MAMA(Italian restaurant)
2018 2018
Name of outlet No of new outlets No of new outlets
Forecast Actual
Directly-managed outlets
Maidoookini Shokudo 5 6
Nakaoroshi Kajitsu Kosei Shokudo Osaka Prefectural Police Headquarters Shokudo Himejima Shokudo Harinakano Shokudo Kuzuha Ekimae Shokudo Fukujima Shokudo
Kushiya Monogatari 3 4
Aeon mall Hamamatsuichino Shibuya Gourmet Town Machida MODI CELEO Hachioji
Ebinoya 5 9
Aeon mall Tokoname Osaka ekimae 3rd BLDG Hamamatsuichino Morimomiya EBISTA Nishinomiya CELEO Hachioji NAMBA NANNAN Aeon mall Dainichi Lalaport Tokyo Bay
Sachifukuya 3 6 Grand Emio Tokorozawa Osaka Intl Airport Crysta Nagahori Mikage CLASSE Aeon mall Tokoname Soka VARIE
Eltana 2 2 Higobashi Flight of dreams
Ekimae parlor 2 1 Kitakyuhoji
Uchino Shokudo 2 2 TerraceMall Shonan Lalaport Nagoya Minato AQULS
Others 18 25
Kushi amp Tako Minamimorimachi Circolo Minamimorimachi Sabaroku Seimenjo Minamimorimachi Roman no Teppan Modena Mama Kitahama Modena Mama Osaka Ekimae 3rd BLDG Fujioken Itami Katsuma Tengo etc
TOTAL 40 55
Franchised outlets
20 10
Osaka Chuo Shokudo Kushiya Monogatari Aeon mall Zama Ebinoya Yume Town Tokushima Ebinoya Ario Kurashiki Kushiya MonogatariThe outlets Hiroshima Igahakuho Shokudo Ebinoya Aeon mall Hiroshima Fuchu Don Aeon mall Hiroshima Fuchu Sabaroku Seimenjo Hankyu Umeda Sachifukuya Hiroshima Ekie
Total 60 65
Copyright copy Fujio Food System Co Ltd All rights reserved 12
FY2018 New overseas outlet opening
4 new overseas outlets opened in 2018 25 overseas outlets are owned currently
Country City
FY2017 FY2018 FY2018 FY2018 FY2018
Note No of outlet
Plan Actual Outlet closure
No of outlet
Shanghai China 7 2 0 2 5
3 Maidoookini Shokudo 2 Uchino Shokudo
US 2 0 0 0 2 2 Tsurumaru
Taiwan 12 11 4 1 15 12 Maidoookini Shokudo 2 Kushiya Monogatari 1 Sachifukuya
Indonesia 5 3 0 2 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 1 5 0 1 0
TOTAL 27 21 4 6 25
Copyright copy Fujio Food System Co Ltd All rights reserved 13
FY2018 Consolidated BS Summary
(in m JPY)
FY2017 FY2018 YOY
Actual Proportion Actual Proportion Variance Ratio
Current assets 5299 246 4507 207 -791 -149
Cash and deposits 2963 137 1921 88 -1041 -351
Others 2336 108 2503 115 167 71
Non-current assets 16276 754 17252 792 975 60
Tangible non-current assets 9357 434 10057 462 699 75
Intangible non-current assets 63 03 148 06 85 1338
Investments amp other incomes 6855 318 7045 323 190 28
Deferred Income 0 00 0 00 - -
Total assets 21575 1000 21759 1000 183 09
Current liabilities 6553 304 6556 301 3 00
Accounts payable 1492 104 1559 71 67 44
Current portion of long-term loans payable
2240 104 2045 93 -194 -87
Current portion of convertible bonds
0 00 0 00 - -
Non-current liabilities 5905 274 5738 263 -167 -28
Long-term loans 4609 214 4369 200 -240 -52
Others 1296 219 1369 62 73 56
Capital 2125 98 2135 98 10 04
Capital surplus 2007 93 2017 92 10 04
Net assets 9116 423 9465 434 348 38
Total assets 21575 1000 21759 1000 183 09
Indicators
Total cash and cash equivalents
yen1921 m 1041m JPYdarr
Total debt with interest
yen6414 m
436m JPYdarr
Net debt
yen4493 m
yen 607 muarr YOY
Net assets
yen 9465 m yen 349 muarr
Debt with interest-Cash amp Cash equivalents
YOY
YOY
YOY
Copyright copy Fujio Food System Co Ltd All rights reserved 14
Transition of Net assets
Compare with 2011rsquos the amount of net assets increased by 34 times at a ratio 434
2784 3445
4876
6117 6890 7202
9116 9465
218
242
308
339 343 339
422 434
100
150
200
250
300
350
400
450
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY)
Net assets
Net assets rate
Copyright copy Fujio Food System Co Ltd All rights reserved 15
Debt with interest amp Debt-to-Equity Ratio
6740 6652 6221
6872
8270 8672
6849 6414
24
19
13 11
12 12
08 07
00
05
10
15
20
25
30
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY) Debt with interest
Debt-to-Equity Ratio
Copyright copy Fujio Food System Co Ltd All rights reserved 16
FY2018 Consolidated Cash Flow Summary
(in m JPY) FY2017 FY2018 YOY
Actual Actual Variance
Operating Cash Flow 3344 2651 -693
Net income before taxation 2177 1547 -630
Depreciation amp Amortization 1463 1354 -109
Impairment loss 382 241 -141
Income taxes paid -955 -915 40
Investing Cash Flow -1632 -2876 -1244
Purchase of property plant and equipment
-1164 -2224 -1060
Payments for lease deposits -226 -312 -86
Financing Cash Flow -1218 -803 415
Proceeds from long-term loans payable
1300 2000 700
Repayment of long-term loan payable
-2430 -2435 -5
Redemption of bonds -60 - 60
Cash dividends paid -298 -372 -74
Net increase(decrease) in cash amp cash equivalents 498 -1041 -1539
Cash amp Cash equivalents at beginning of year 2186 2684 498
Cash amp Cash equivalents at end of year 2684 1642 -1041
Factors changed the Cash Flow
Cash amp
Equivalents
at
beginning
of year
2684
Cash amp
Equivalents
at end of
year
1642
Operating
Cash Flow
2651
Investing
cash Flow
2876
Financing
Cash Flow
803
Copyright copy Fujio Food System Co Ltd All rights reserved 17
FY2019 Yearly plan
YOY Sales1109 YOY Operating income1107
YOY Ordinary income1105 YOY Net income1299
(in m JPY) FY2018 FY2019 YOY
Actual Proportion Plan Proportion Variance Ratio
Net sales 36145 1000 40100 1000 3955 109
Operating income 2259 62 2500 62 241 107
Ordinary income 2189 60 2420 60 211 105
Net income 911 25 1185 30 274 299
Directly-managed outlets 55 60 5
New outlet opening
Franchised outlets 10 20 10
Total 65 80 15
YOY Sales at existing outlets 967 1010
Copyright copy Fujio Food System Co Ltd All rights reserved 18
Transition of consolidated financial results
The net sales is targeted to reach the record levels the operating income ordinary profit and net income increase steadily
Net sales Operating income
Net income Ordinary profit
(in m JPY) (in m JPY)
(in m JPY) (in m JPY)
30486 33324 34900 35938 36145
40100
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2716
2363 2410 2605
2259 2500
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2669
2273 2323 2513
2189
2420
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
1405
1079 1083
1403
911
1185
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
(Target)
(Target) (Target)
(Target)
Copyright copy Fujio Food System Co Ltd All rights reserved 19
FY2019 New domestic outlet open plan
60 new domestic outlets are targeted to open in 2019 mostly the brands with outstanding performance eg Sachifukuya Ebinoya but also other brands eg Katsuma Fujioken and new brands are also considered
FY2018 FY2019
Name of outlet No of new outlet opening (Actual)
No of new outlet opening (Plan)
Directly-managed outlets
Maidoookini Shokudo 6 5
Nakanoshima (Jan) Noda (Feb) Otemon University (Apr) Tamatsukuri Ekimae (Aug) etc
Kushiya Monogatari 4 3
Amagasaki Qs mall (Feb) Terrace Mall Matsudo (Oct) Lalaport Namatsu (Oct)
Tsurumaru 11 1 Noda (Feb)
Sachifukuya 6 16 Namba City (Feb) Kawasaki SolidSquare (Mar) SUINA Muromachi (Mar) AQUA City Odaiba (Mar) Kaihimmakuhari (Apr) Sotetsu Fresa Sannomiya (May) Terrace Mall Matsudo (Oct) etc
Ebinoya 9 9 Keihan Mall Kyobashi (Jan) Wing Kamiooka (Jan) Aeon Mall Uchihara (Mar) Aeon Mall Kobe North (Mar) Le FRONT Kawasaki (Apr) Aeon Mall Kashiwa (Apr) Marui Mizonokuchi (Oct) etc
Fujioken 1 3 Nishishodai (Mar) Aeon Mall Higashiura (Apr) etc
Katsuma 2 6 Tenjinbashisuji4thAvenue (Feb) Aeon Mall Tomio South (Feb) Aeon Mall Gushikawa (May) etc
Others 16 17 Umeinari Minamimorimachi (Jan) Musubiya Kansai Intl Airport (Jan) Sabaroku Seimesho Kyoto Saiin(Feb) Kushi amp Tako Tenjibashisuji 3rdAvenue (May) Sabaroku Seimesho Abeno (May) Kappogi Sotetsu Fresa Namba (Aug) Gekotei Daimaru Shisaibashi (Nov) etc
Total 55 60
Franchised outlets 10 20
Total 65 80
Copyright copy Fujio Food System Co Ltd All rights reserved 20
FY2019 New overseas outlet open plan
12 new overseas outlets are targeted to open in 2019 owning 37 overseas outlets by FY2019
CountryCity
FY2018 FY2019 FY2019
Note No of outlets Forecast No of outlets
Shanghai China 5 2 7
5 Maidoookini Shokudo 2 Uchino Shokudo
US 2 1 3 2 Tsurumaru 1 Ebinoya
Taiwan 15 6 21 14 Maidoookini Shokudo 4 Kushiya Monogatari 3 Sachifukuya
Indonesia 3 0 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 0 3 3 2 Tsurumaru in Philippines 1 Ebinoya in Canada
TOTAL 25 12 37
Copyright copy Fujio Food System Co Ltd All rights reserved 21
Shareholder return
125 15 15
175 20
22
5527
7205
5508 5577
6718
4250
226 208
272
314
298
518
00
100
200
300
400
500
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
(in JPY) Shareholder return Net income per share Payout ratio
2 JPY of commemorative dividend for the transition to 1st Sec TSE is included
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 9
(in m JPY)
FY2017 full-year
FY2018 full-year
YOY FY2018
(Domestic directly-managed outlets)
Sales Proportion Sales Proportion Variance Rate of change
No of new outlet
opening
No of outlets
Maidoookini Shokudo⁽sup1⁾
9775 287 9325 272 -450 -46 8 139
Kushiya Monogatari
11373 334 10614 310 -759 -67 4 88
Kappogi 2281 67 2349 69 68 30 2 36
Tsurumaru 2071 61 2094 61 23 11 11 51
Sachifukuya⁽sup2⁾ 1989 58 2409 70 420 211 6 23
Ebinoya⁽sup2⁾ 1135 33 1658 48 523 460 9 33
Others 5444 160 5826 170 382 70 15 140
Total 34071 1000 34275 1000 204 06 55 510
FY2018 Consolidated Sales at directly-managed outlets by brand
Note (1)Uchino Shokudo amp Gekotei are included
(2)New outlet opening and Sales of Sachifukuya Ebinoya etc are improved
The Sales YOY are up 06 (yen 204 m increased)
The percentage of Sales at existing outlets is 967 55 new outlets contributed to the Sales growth
Copyright copy Fujio Food System Co Ltd All rights reserved 10
Transition of the YOY Sales at Domestic directly-managed outlets
Directly-managed outlets 967 Maidoookini Shokudo 973 Kushiya Monogatari 930
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Directly-managed outlets
1015 962 978 959 948 937 911 977 993 967 980 977
Maidoookini Shokudo 990 950 1004 955 963 958 933 950 986 987 1013 986
Kushiya Monogatari 1019 933 926 913 875 853 816 957 1021 923 947 971
800
850
900
950
1000
1050
1100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Diectly-managed outlets Maidoookini Shokudo Kushiya Monogatari
Copyright copy Fujio Food System Co Ltd All rights reserved 11
FY2018 New domestic outlet openings
55 new outlets opened in 2018 The actual(55 outlets) exceeded the plan(40 outlets)
New brands opened eg Eltana(a bagel cafe) MODENA MAMA(Italian restaurant)
2018 2018
Name of outlet No of new outlets No of new outlets
Forecast Actual
Directly-managed outlets
Maidoookini Shokudo 5 6
Nakaoroshi Kajitsu Kosei Shokudo Osaka Prefectural Police Headquarters Shokudo Himejima Shokudo Harinakano Shokudo Kuzuha Ekimae Shokudo Fukujima Shokudo
Kushiya Monogatari 3 4
Aeon mall Hamamatsuichino Shibuya Gourmet Town Machida MODI CELEO Hachioji
Ebinoya 5 9
Aeon mall Tokoname Osaka ekimae 3rd BLDG Hamamatsuichino Morimomiya EBISTA Nishinomiya CELEO Hachioji NAMBA NANNAN Aeon mall Dainichi Lalaport Tokyo Bay
Sachifukuya 3 6 Grand Emio Tokorozawa Osaka Intl Airport Crysta Nagahori Mikage CLASSE Aeon mall Tokoname Soka VARIE
Eltana 2 2 Higobashi Flight of dreams
Ekimae parlor 2 1 Kitakyuhoji
Uchino Shokudo 2 2 TerraceMall Shonan Lalaport Nagoya Minato AQULS
Others 18 25
Kushi amp Tako Minamimorimachi Circolo Minamimorimachi Sabaroku Seimenjo Minamimorimachi Roman no Teppan Modena Mama Kitahama Modena Mama Osaka Ekimae 3rd BLDG Fujioken Itami Katsuma Tengo etc
TOTAL 40 55
Franchised outlets
20 10
Osaka Chuo Shokudo Kushiya Monogatari Aeon mall Zama Ebinoya Yume Town Tokushima Ebinoya Ario Kurashiki Kushiya MonogatariThe outlets Hiroshima Igahakuho Shokudo Ebinoya Aeon mall Hiroshima Fuchu Don Aeon mall Hiroshima Fuchu Sabaroku Seimenjo Hankyu Umeda Sachifukuya Hiroshima Ekie
Total 60 65
Copyright copy Fujio Food System Co Ltd All rights reserved 12
FY2018 New overseas outlet opening
4 new overseas outlets opened in 2018 25 overseas outlets are owned currently
Country City
FY2017 FY2018 FY2018 FY2018 FY2018
Note No of outlet
Plan Actual Outlet closure
No of outlet
Shanghai China 7 2 0 2 5
3 Maidoookini Shokudo 2 Uchino Shokudo
US 2 0 0 0 2 2 Tsurumaru
Taiwan 12 11 4 1 15 12 Maidoookini Shokudo 2 Kushiya Monogatari 1 Sachifukuya
Indonesia 5 3 0 2 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 1 5 0 1 0
TOTAL 27 21 4 6 25
Copyright copy Fujio Food System Co Ltd All rights reserved 13
FY2018 Consolidated BS Summary
(in m JPY)
FY2017 FY2018 YOY
Actual Proportion Actual Proportion Variance Ratio
Current assets 5299 246 4507 207 -791 -149
Cash and deposits 2963 137 1921 88 -1041 -351
Others 2336 108 2503 115 167 71
Non-current assets 16276 754 17252 792 975 60
Tangible non-current assets 9357 434 10057 462 699 75
Intangible non-current assets 63 03 148 06 85 1338
Investments amp other incomes 6855 318 7045 323 190 28
Deferred Income 0 00 0 00 - -
Total assets 21575 1000 21759 1000 183 09
Current liabilities 6553 304 6556 301 3 00
Accounts payable 1492 104 1559 71 67 44
Current portion of long-term loans payable
2240 104 2045 93 -194 -87
Current portion of convertible bonds
0 00 0 00 - -
Non-current liabilities 5905 274 5738 263 -167 -28
Long-term loans 4609 214 4369 200 -240 -52
Others 1296 219 1369 62 73 56
Capital 2125 98 2135 98 10 04
Capital surplus 2007 93 2017 92 10 04
Net assets 9116 423 9465 434 348 38
Total assets 21575 1000 21759 1000 183 09
Indicators
Total cash and cash equivalents
yen1921 m 1041m JPYdarr
Total debt with interest
yen6414 m
436m JPYdarr
Net debt
yen4493 m
yen 607 muarr YOY
Net assets
yen 9465 m yen 349 muarr
Debt with interest-Cash amp Cash equivalents
YOY
YOY
YOY
Copyright copy Fujio Food System Co Ltd All rights reserved 14
Transition of Net assets
Compare with 2011rsquos the amount of net assets increased by 34 times at a ratio 434
2784 3445
4876
6117 6890 7202
9116 9465
218
242
308
339 343 339
422 434
100
150
200
250
300
350
400
450
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY)
Net assets
Net assets rate
Copyright copy Fujio Food System Co Ltd All rights reserved 15
Debt with interest amp Debt-to-Equity Ratio
6740 6652 6221
6872
8270 8672
6849 6414
24
19
13 11
12 12
08 07
00
05
10
15
20
25
30
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY) Debt with interest
Debt-to-Equity Ratio
Copyright copy Fujio Food System Co Ltd All rights reserved 16
FY2018 Consolidated Cash Flow Summary
(in m JPY) FY2017 FY2018 YOY
Actual Actual Variance
Operating Cash Flow 3344 2651 -693
Net income before taxation 2177 1547 -630
Depreciation amp Amortization 1463 1354 -109
Impairment loss 382 241 -141
Income taxes paid -955 -915 40
Investing Cash Flow -1632 -2876 -1244
Purchase of property plant and equipment
-1164 -2224 -1060
Payments for lease deposits -226 -312 -86
Financing Cash Flow -1218 -803 415
Proceeds from long-term loans payable
1300 2000 700
Repayment of long-term loan payable
-2430 -2435 -5
Redemption of bonds -60 - 60
Cash dividends paid -298 -372 -74
Net increase(decrease) in cash amp cash equivalents 498 -1041 -1539
Cash amp Cash equivalents at beginning of year 2186 2684 498
Cash amp Cash equivalents at end of year 2684 1642 -1041
Factors changed the Cash Flow
Cash amp
Equivalents
at
beginning
of year
2684
Cash amp
Equivalents
at end of
year
1642
Operating
Cash Flow
2651
Investing
cash Flow
2876
Financing
Cash Flow
803
Copyright copy Fujio Food System Co Ltd All rights reserved 17
FY2019 Yearly plan
YOY Sales1109 YOY Operating income1107
YOY Ordinary income1105 YOY Net income1299
(in m JPY) FY2018 FY2019 YOY
Actual Proportion Plan Proportion Variance Ratio
Net sales 36145 1000 40100 1000 3955 109
Operating income 2259 62 2500 62 241 107
Ordinary income 2189 60 2420 60 211 105
Net income 911 25 1185 30 274 299
Directly-managed outlets 55 60 5
New outlet opening
Franchised outlets 10 20 10
Total 65 80 15
YOY Sales at existing outlets 967 1010
Copyright copy Fujio Food System Co Ltd All rights reserved 18
Transition of consolidated financial results
The net sales is targeted to reach the record levels the operating income ordinary profit and net income increase steadily
Net sales Operating income
Net income Ordinary profit
(in m JPY) (in m JPY)
(in m JPY) (in m JPY)
30486 33324 34900 35938 36145
40100
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2716
2363 2410 2605
2259 2500
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2669
2273 2323 2513
2189
2420
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
1405
1079 1083
1403
911
1185
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
(Target)
(Target) (Target)
(Target)
Copyright copy Fujio Food System Co Ltd All rights reserved 19
FY2019 New domestic outlet open plan
60 new domestic outlets are targeted to open in 2019 mostly the brands with outstanding performance eg Sachifukuya Ebinoya but also other brands eg Katsuma Fujioken and new brands are also considered
FY2018 FY2019
Name of outlet No of new outlet opening (Actual)
No of new outlet opening (Plan)
Directly-managed outlets
Maidoookini Shokudo 6 5
Nakanoshima (Jan) Noda (Feb) Otemon University (Apr) Tamatsukuri Ekimae (Aug) etc
Kushiya Monogatari 4 3
Amagasaki Qs mall (Feb) Terrace Mall Matsudo (Oct) Lalaport Namatsu (Oct)
Tsurumaru 11 1 Noda (Feb)
Sachifukuya 6 16 Namba City (Feb) Kawasaki SolidSquare (Mar) SUINA Muromachi (Mar) AQUA City Odaiba (Mar) Kaihimmakuhari (Apr) Sotetsu Fresa Sannomiya (May) Terrace Mall Matsudo (Oct) etc
Ebinoya 9 9 Keihan Mall Kyobashi (Jan) Wing Kamiooka (Jan) Aeon Mall Uchihara (Mar) Aeon Mall Kobe North (Mar) Le FRONT Kawasaki (Apr) Aeon Mall Kashiwa (Apr) Marui Mizonokuchi (Oct) etc
Fujioken 1 3 Nishishodai (Mar) Aeon Mall Higashiura (Apr) etc
Katsuma 2 6 Tenjinbashisuji4thAvenue (Feb) Aeon Mall Tomio South (Feb) Aeon Mall Gushikawa (May) etc
Others 16 17 Umeinari Minamimorimachi (Jan) Musubiya Kansai Intl Airport (Jan) Sabaroku Seimesho Kyoto Saiin(Feb) Kushi amp Tako Tenjibashisuji 3rdAvenue (May) Sabaroku Seimesho Abeno (May) Kappogi Sotetsu Fresa Namba (Aug) Gekotei Daimaru Shisaibashi (Nov) etc
Total 55 60
Franchised outlets 10 20
Total 65 80
Copyright copy Fujio Food System Co Ltd All rights reserved 20
FY2019 New overseas outlet open plan
12 new overseas outlets are targeted to open in 2019 owning 37 overseas outlets by FY2019
CountryCity
FY2018 FY2019 FY2019
Note No of outlets Forecast No of outlets
Shanghai China 5 2 7
5 Maidoookini Shokudo 2 Uchino Shokudo
US 2 1 3 2 Tsurumaru 1 Ebinoya
Taiwan 15 6 21 14 Maidoookini Shokudo 4 Kushiya Monogatari 3 Sachifukuya
Indonesia 3 0 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 0 3 3 2 Tsurumaru in Philippines 1 Ebinoya in Canada
TOTAL 25 12 37
Copyright copy Fujio Food System Co Ltd All rights reserved 21
Shareholder return
125 15 15
175 20
22
5527
7205
5508 5577
6718
4250
226 208
272
314
298
518
00
100
200
300
400
500
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
(in JPY) Shareholder return Net income per share Payout ratio
2 JPY of commemorative dividend for the transition to 1st Sec TSE is included
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 10
Transition of the YOY Sales at Domestic directly-managed outlets
Directly-managed outlets 967 Maidoookini Shokudo 973 Kushiya Monogatari 930
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Directly-managed outlets
1015 962 978 959 948 937 911 977 993 967 980 977
Maidoookini Shokudo 990 950 1004 955 963 958 933 950 986 987 1013 986
Kushiya Monogatari 1019 933 926 913 875 853 816 957 1021 923 947 971
800
850
900
950
1000
1050
1100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Diectly-managed outlets Maidoookini Shokudo Kushiya Monogatari
Copyright copy Fujio Food System Co Ltd All rights reserved 11
FY2018 New domestic outlet openings
55 new outlets opened in 2018 The actual(55 outlets) exceeded the plan(40 outlets)
New brands opened eg Eltana(a bagel cafe) MODENA MAMA(Italian restaurant)
2018 2018
Name of outlet No of new outlets No of new outlets
Forecast Actual
Directly-managed outlets
Maidoookini Shokudo 5 6
Nakaoroshi Kajitsu Kosei Shokudo Osaka Prefectural Police Headquarters Shokudo Himejima Shokudo Harinakano Shokudo Kuzuha Ekimae Shokudo Fukujima Shokudo
Kushiya Monogatari 3 4
Aeon mall Hamamatsuichino Shibuya Gourmet Town Machida MODI CELEO Hachioji
Ebinoya 5 9
Aeon mall Tokoname Osaka ekimae 3rd BLDG Hamamatsuichino Morimomiya EBISTA Nishinomiya CELEO Hachioji NAMBA NANNAN Aeon mall Dainichi Lalaport Tokyo Bay
Sachifukuya 3 6 Grand Emio Tokorozawa Osaka Intl Airport Crysta Nagahori Mikage CLASSE Aeon mall Tokoname Soka VARIE
Eltana 2 2 Higobashi Flight of dreams
Ekimae parlor 2 1 Kitakyuhoji
Uchino Shokudo 2 2 TerraceMall Shonan Lalaport Nagoya Minato AQULS
Others 18 25
Kushi amp Tako Minamimorimachi Circolo Minamimorimachi Sabaroku Seimenjo Minamimorimachi Roman no Teppan Modena Mama Kitahama Modena Mama Osaka Ekimae 3rd BLDG Fujioken Itami Katsuma Tengo etc
TOTAL 40 55
Franchised outlets
20 10
Osaka Chuo Shokudo Kushiya Monogatari Aeon mall Zama Ebinoya Yume Town Tokushima Ebinoya Ario Kurashiki Kushiya MonogatariThe outlets Hiroshima Igahakuho Shokudo Ebinoya Aeon mall Hiroshima Fuchu Don Aeon mall Hiroshima Fuchu Sabaroku Seimenjo Hankyu Umeda Sachifukuya Hiroshima Ekie
Total 60 65
Copyright copy Fujio Food System Co Ltd All rights reserved 12
FY2018 New overseas outlet opening
4 new overseas outlets opened in 2018 25 overseas outlets are owned currently
Country City
FY2017 FY2018 FY2018 FY2018 FY2018
Note No of outlet
Plan Actual Outlet closure
No of outlet
Shanghai China 7 2 0 2 5
3 Maidoookini Shokudo 2 Uchino Shokudo
US 2 0 0 0 2 2 Tsurumaru
Taiwan 12 11 4 1 15 12 Maidoookini Shokudo 2 Kushiya Monogatari 1 Sachifukuya
Indonesia 5 3 0 2 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 1 5 0 1 0
TOTAL 27 21 4 6 25
Copyright copy Fujio Food System Co Ltd All rights reserved 13
FY2018 Consolidated BS Summary
(in m JPY)
FY2017 FY2018 YOY
Actual Proportion Actual Proportion Variance Ratio
Current assets 5299 246 4507 207 -791 -149
Cash and deposits 2963 137 1921 88 -1041 -351
Others 2336 108 2503 115 167 71
Non-current assets 16276 754 17252 792 975 60
Tangible non-current assets 9357 434 10057 462 699 75
Intangible non-current assets 63 03 148 06 85 1338
Investments amp other incomes 6855 318 7045 323 190 28
Deferred Income 0 00 0 00 - -
Total assets 21575 1000 21759 1000 183 09
Current liabilities 6553 304 6556 301 3 00
Accounts payable 1492 104 1559 71 67 44
Current portion of long-term loans payable
2240 104 2045 93 -194 -87
Current portion of convertible bonds
0 00 0 00 - -
Non-current liabilities 5905 274 5738 263 -167 -28
Long-term loans 4609 214 4369 200 -240 -52
Others 1296 219 1369 62 73 56
Capital 2125 98 2135 98 10 04
Capital surplus 2007 93 2017 92 10 04
Net assets 9116 423 9465 434 348 38
Total assets 21575 1000 21759 1000 183 09
Indicators
Total cash and cash equivalents
yen1921 m 1041m JPYdarr
Total debt with interest
yen6414 m
436m JPYdarr
Net debt
yen4493 m
yen 607 muarr YOY
Net assets
yen 9465 m yen 349 muarr
Debt with interest-Cash amp Cash equivalents
YOY
YOY
YOY
Copyright copy Fujio Food System Co Ltd All rights reserved 14
Transition of Net assets
Compare with 2011rsquos the amount of net assets increased by 34 times at a ratio 434
2784 3445
4876
6117 6890 7202
9116 9465
218
242
308
339 343 339
422 434
100
150
200
250
300
350
400
450
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY)
Net assets
Net assets rate
Copyright copy Fujio Food System Co Ltd All rights reserved 15
Debt with interest amp Debt-to-Equity Ratio
6740 6652 6221
6872
8270 8672
6849 6414
24
19
13 11
12 12
08 07
00
05
10
15
20
25
30
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY) Debt with interest
Debt-to-Equity Ratio
Copyright copy Fujio Food System Co Ltd All rights reserved 16
FY2018 Consolidated Cash Flow Summary
(in m JPY) FY2017 FY2018 YOY
Actual Actual Variance
Operating Cash Flow 3344 2651 -693
Net income before taxation 2177 1547 -630
Depreciation amp Amortization 1463 1354 -109
Impairment loss 382 241 -141
Income taxes paid -955 -915 40
Investing Cash Flow -1632 -2876 -1244
Purchase of property plant and equipment
-1164 -2224 -1060
Payments for lease deposits -226 -312 -86
Financing Cash Flow -1218 -803 415
Proceeds from long-term loans payable
1300 2000 700
Repayment of long-term loan payable
-2430 -2435 -5
Redemption of bonds -60 - 60
Cash dividends paid -298 -372 -74
Net increase(decrease) in cash amp cash equivalents 498 -1041 -1539
Cash amp Cash equivalents at beginning of year 2186 2684 498
Cash amp Cash equivalents at end of year 2684 1642 -1041
Factors changed the Cash Flow
Cash amp
Equivalents
at
beginning
of year
2684
Cash amp
Equivalents
at end of
year
1642
Operating
Cash Flow
2651
Investing
cash Flow
2876
Financing
Cash Flow
803
Copyright copy Fujio Food System Co Ltd All rights reserved 17
FY2019 Yearly plan
YOY Sales1109 YOY Operating income1107
YOY Ordinary income1105 YOY Net income1299
(in m JPY) FY2018 FY2019 YOY
Actual Proportion Plan Proportion Variance Ratio
Net sales 36145 1000 40100 1000 3955 109
Operating income 2259 62 2500 62 241 107
Ordinary income 2189 60 2420 60 211 105
Net income 911 25 1185 30 274 299
Directly-managed outlets 55 60 5
New outlet opening
Franchised outlets 10 20 10
Total 65 80 15
YOY Sales at existing outlets 967 1010
Copyright copy Fujio Food System Co Ltd All rights reserved 18
Transition of consolidated financial results
The net sales is targeted to reach the record levels the operating income ordinary profit and net income increase steadily
Net sales Operating income
Net income Ordinary profit
(in m JPY) (in m JPY)
(in m JPY) (in m JPY)
30486 33324 34900 35938 36145
40100
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2716
2363 2410 2605
2259 2500
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2669
2273 2323 2513
2189
2420
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
1405
1079 1083
1403
911
1185
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
(Target)
(Target) (Target)
(Target)
Copyright copy Fujio Food System Co Ltd All rights reserved 19
FY2019 New domestic outlet open plan
60 new domestic outlets are targeted to open in 2019 mostly the brands with outstanding performance eg Sachifukuya Ebinoya but also other brands eg Katsuma Fujioken and new brands are also considered
FY2018 FY2019
Name of outlet No of new outlet opening (Actual)
No of new outlet opening (Plan)
Directly-managed outlets
Maidoookini Shokudo 6 5
Nakanoshima (Jan) Noda (Feb) Otemon University (Apr) Tamatsukuri Ekimae (Aug) etc
Kushiya Monogatari 4 3
Amagasaki Qs mall (Feb) Terrace Mall Matsudo (Oct) Lalaport Namatsu (Oct)
Tsurumaru 11 1 Noda (Feb)
Sachifukuya 6 16 Namba City (Feb) Kawasaki SolidSquare (Mar) SUINA Muromachi (Mar) AQUA City Odaiba (Mar) Kaihimmakuhari (Apr) Sotetsu Fresa Sannomiya (May) Terrace Mall Matsudo (Oct) etc
Ebinoya 9 9 Keihan Mall Kyobashi (Jan) Wing Kamiooka (Jan) Aeon Mall Uchihara (Mar) Aeon Mall Kobe North (Mar) Le FRONT Kawasaki (Apr) Aeon Mall Kashiwa (Apr) Marui Mizonokuchi (Oct) etc
Fujioken 1 3 Nishishodai (Mar) Aeon Mall Higashiura (Apr) etc
Katsuma 2 6 Tenjinbashisuji4thAvenue (Feb) Aeon Mall Tomio South (Feb) Aeon Mall Gushikawa (May) etc
Others 16 17 Umeinari Minamimorimachi (Jan) Musubiya Kansai Intl Airport (Jan) Sabaroku Seimesho Kyoto Saiin(Feb) Kushi amp Tako Tenjibashisuji 3rdAvenue (May) Sabaroku Seimesho Abeno (May) Kappogi Sotetsu Fresa Namba (Aug) Gekotei Daimaru Shisaibashi (Nov) etc
Total 55 60
Franchised outlets 10 20
Total 65 80
Copyright copy Fujio Food System Co Ltd All rights reserved 20
FY2019 New overseas outlet open plan
12 new overseas outlets are targeted to open in 2019 owning 37 overseas outlets by FY2019
CountryCity
FY2018 FY2019 FY2019
Note No of outlets Forecast No of outlets
Shanghai China 5 2 7
5 Maidoookini Shokudo 2 Uchino Shokudo
US 2 1 3 2 Tsurumaru 1 Ebinoya
Taiwan 15 6 21 14 Maidoookini Shokudo 4 Kushiya Monogatari 3 Sachifukuya
Indonesia 3 0 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 0 3 3 2 Tsurumaru in Philippines 1 Ebinoya in Canada
TOTAL 25 12 37
Copyright copy Fujio Food System Co Ltd All rights reserved 21
Shareholder return
125 15 15
175 20
22
5527
7205
5508 5577
6718
4250
226 208
272
314
298
518
00
100
200
300
400
500
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
(in JPY) Shareholder return Net income per share Payout ratio
2 JPY of commemorative dividend for the transition to 1st Sec TSE is included
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 11
FY2018 New domestic outlet openings
55 new outlets opened in 2018 The actual(55 outlets) exceeded the plan(40 outlets)
New brands opened eg Eltana(a bagel cafe) MODENA MAMA(Italian restaurant)
2018 2018
Name of outlet No of new outlets No of new outlets
Forecast Actual
Directly-managed outlets
Maidoookini Shokudo 5 6
Nakaoroshi Kajitsu Kosei Shokudo Osaka Prefectural Police Headquarters Shokudo Himejima Shokudo Harinakano Shokudo Kuzuha Ekimae Shokudo Fukujima Shokudo
Kushiya Monogatari 3 4
Aeon mall Hamamatsuichino Shibuya Gourmet Town Machida MODI CELEO Hachioji
Ebinoya 5 9
Aeon mall Tokoname Osaka ekimae 3rd BLDG Hamamatsuichino Morimomiya EBISTA Nishinomiya CELEO Hachioji NAMBA NANNAN Aeon mall Dainichi Lalaport Tokyo Bay
Sachifukuya 3 6 Grand Emio Tokorozawa Osaka Intl Airport Crysta Nagahori Mikage CLASSE Aeon mall Tokoname Soka VARIE
Eltana 2 2 Higobashi Flight of dreams
Ekimae parlor 2 1 Kitakyuhoji
Uchino Shokudo 2 2 TerraceMall Shonan Lalaport Nagoya Minato AQULS
Others 18 25
Kushi amp Tako Minamimorimachi Circolo Minamimorimachi Sabaroku Seimenjo Minamimorimachi Roman no Teppan Modena Mama Kitahama Modena Mama Osaka Ekimae 3rd BLDG Fujioken Itami Katsuma Tengo etc
TOTAL 40 55
Franchised outlets
20 10
Osaka Chuo Shokudo Kushiya Monogatari Aeon mall Zama Ebinoya Yume Town Tokushima Ebinoya Ario Kurashiki Kushiya MonogatariThe outlets Hiroshima Igahakuho Shokudo Ebinoya Aeon mall Hiroshima Fuchu Don Aeon mall Hiroshima Fuchu Sabaroku Seimenjo Hankyu Umeda Sachifukuya Hiroshima Ekie
Total 60 65
Copyright copy Fujio Food System Co Ltd All rights reserved 12
FY2018 New overseas outlet opening
4 new overseas outlets opened in 2018 25 overseas outlets are owned currently
Country City
FY2017 FY2018 FY2018 FY2018 FY2018
Note No of outlet
Plan Actual Outlet closure
No of outlet
Shanghai China 7 2 0 2 5
3 Maidoookini Shokudo 2 Uchino Shokudo
US 2 0 0 0 2 2 Tsurumaru
Taiwan 12 11 4 1 15 12 Maidoookini Shokudo 2 Kushiya Monogatari 1 Sachifukuya
Indonesia 5 3 0 2 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 1 5 0 1 0
TOTAL 27 21 4 6 25
Copyright copy Fujio Food System Co Ltd All rights reserved 13
FY2018 Consolidated BS Summary
(in m JPY)
FY2017 FY2018 YOY
Actual Proportion Actual Proportion Variance Ratio
Current assets 5299 246 4507 207 -791 -149
Cash and deposits 2963 137 1921 88 -1041 -351
Others 2336 108 2503 115 167 71
Non-current assets 16276 754 17252 792 975 60
Tangible non-current assets 9357 434 10057 462 699 75
Intangible non-current assets 63 03 148 06 85 1338
Investments amp other incomes 6855 318 7045 323 190 28
Deferred Income 0 00 0 00 - -
Total assets 21575 1000 21759 1000 183 09
Current liabilities 6553 304 6556 301 3 00
Accounts payable 1492 104 1559 71 67 44
Current portion of long-term loans payable
2240 104 2045 93 -194 -87
Current portion of convertible bonds
0 00 0 00 - -
Non-current liabilities 5905 274 5738 263 -167 -28
Long-term loans 4609 214 4369 200 -240 -52
Others 1296 219 1369 62 73 56
Capital 2125 98 2135 98 10 04
Capital surplus 2007 93 2017 92 10 04
Net assets 9116 423 9465 434 348 38
Total assets 21575 1000 21759 1000 183 09
Indicators
Total cash and cash equivalents
yen1921 m 1041m JPYdarr
Total debt with interest
yen6414 m
436m JPYdarr
Net debt
yen4493 m
yen 607 muarr YOY
Net assets
yen 9465 m yen 349 muarr
Debt with interest-Cash amp Cash equivalents
YOY
YOY
YOY
Copyright copy Fujio Food System Co Ltd All rights reserved 14
Transition of Net assets
Compare with 2011rsquos the amount of net assets increased by 34 times at a ratio 434
2784 3445
4876
6117 6890 7202
9116 9465
218
242
308
339 343 339
422 434
100
150
200
250
300
350
400
450
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY)
Net assets
Net assets rate
Copyright copy Fujio Food System Co Ltd All rights reserved 15
Debt with interest amp Debt-to-Equity Ratio
6740 6652 6221
6872
8270 8672
6849 6414
24
19
13 11
12 12
08 07
00
05
10
15
20
25
30
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY) Debt with interest
Debt-to-Equity Ratio
Copyright copy Fujio Food System Co Ltd All rights reserved 16
FY2018 Consolidated Cash Flow Summary
(in m JPY) FY2017 FY2018 YOY
Actual Actual Variance
Operating Cash Flow 3344 2651 -693
Net income before taxation 2177 1547 -630
Depreciation amp Amortization 1463 1354 -109
Impairment loss 382 241 -141
Income taxes paid -955 -915 40
Investing Cash Flow -1632 -2876 -1244
Purchase of property plant and equipment
-1164 -2224 -1060
Payments for lease deposits -226 -312 -86
Financing Cash Flow -1218 -803 415
Proceeds from long-term loans payable
1300 2000 700
Repayment of long-term loan payable
-2430 -2435 -5
Redemption of bonds -60 - 60
Cash dividends paid -298 -372 -74
Net increase(decrease) in cash amp cash equivalents 498 -1041 -1539
Cash amp Cash equivalents at beginning of year 2186 2684 498
Cash amp Cash equivalents at end of year 2684 1642 -1041
Factors changed the Cash Flow
Cash amp
Equivalents
at
beginning
of year
2684
Cash amp
Equivalents
at end of
year
1642
Operating
Cash Flow
2651
Investing
cash Flow
2876
Financing
Cash Flow
803
Copyright copy Fujio Food System Co Ltd All rights reserved 17
FY2019 Yearly plan
YOY Sales1109 YOY Operating income1107
YOY Ordinary income1105 YOY Net income1299
(in m JPY) FY2018 FY2019 YOY
Actual Proportion Plan Proportion Variance Ratio
Net sales 36145 1000 40100 1000 3955 109
Operating income 2259 62 2500 62 241 107
Ordinary income 2189 60 2420 60 211 105
Net income 911 25 1185 30 274 299
Directly-managed outlets 55 60 5
New outlet opening
Franchised outlets 10 20 10
Total 65 80 15
YOY Sales at existing outlets 967 1010
Copyright copy Fujio Food System Co Ltd All rights reserved 18
Transition of consolidated financial results
The net sales is targeted to reach the record levels the operating income ordinary profit and net income increase steadily
Net sales Operating income
Net income Ordinary profit
(in m JPY) (in m JPY)
(in m JPY) (in m JPY)
30486 33324 34900 35938 36145
40100
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2716
2363 2410 2605
2259 2500
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2669
2273 2323 2513
2189
2420
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
1405
1079 1083
1403
911
1185
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
(Target)
(Target) (Target)
(Target)
Copyright copy Fujio Food System Co Ltd All rights reserved 19
FY2019 New domestic outlet open plan
60 new domestic outlets are targeted to open in 2019 mostly the brands with outstanding performance eg Sachifukuya Ebinoya but also other brands eg Katsuma Fujioken and new brands are also considered
FY2018 FY2019
Name of outlet No of new outlet opening (Actual)
No of new outlet opening (Plan)
Directly-managed outlets
Maidoookini Shokudo 6 5
Nakanoshima (Jan) Noda (Feb) Otemon University (Apr) Tamatsukuri Ekimae (Aug) etc
Kushiya Monogatari 4 3
Amagasaki Qs mall (Feb) Terrace Mall Matsudo (Oct) Lalaport Namatsu (Oct)
Tsurumaru 11 1 Noda (Feb)
Sachifukuya 6 16 Namba City (Feb) Kawasaki SolidSquare (Mar) SUINA Muromachi (Mar) AQUA City Odaiba (Mar) Kaihimmakuhari (Apr) Sotetsu Fresa Sannomiya (May) Terrace Mall Matsudo (Oct) etc
Ebinoya 9 9 Keihan Mall Kyobashi (Jan) Wing Kamiooka (Jan) Aeon Mall Uchihara (Mar) Aeon Mall Kobe North (Mar) Le FRONT Kawasaki (Apr) Aeon Mall Kashiwa (Apr) Marui Mizonokuchi (Oct) etc
Fujioken 1 3 Nishishodai (Mar) Aeon Mall Higashiura (Apr) etc
Katsuma 2 6 Tenjinbashisuji4thAvenue (Feb) Aeon Mall Tomio South (Feb) Aeon Mall Gushikawa (May) etc
Others 16 17 Umeinari Minamimorimachi (Jan) Musubiya Kansai Intl Airport (Jan) Sabaroku Seimesho Kyoto Saiin(Feb) Kushi amp Tako Tenjibashisuji 3rdAvenue (May) Sabaroku Seimesho Abeno (May) Kappogi Sotetsu Fresa Namba (Aug) Gekotei Daimaru Shisaibashi (Nov) etc
Total 55 60
Franchised outlets 10 20
Total 65 80
Copyright copy Fujio Food System Co Ltd All rights reserved 20
FY2019 New overseas outlet open plan
12 new overseas outlets are targeted to open in 2019 owning 37 overseas outlets by FY2019
CountryCity
FY2018 FY2019 FY2019
Note No of outlets Forecast No of outlets
Shanghai China 5 2 7
5 Maidoookini Shokudo 2 Uchino Shokudo
US 2 1 3 2 Tsurumaru 1 Ebinoya
Taiwan 15 6 21 14 Maidoookini Shokudo 4 Kushiya Monogatari 3 Sachifukuya
Indonesia 3 0 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 0 3 3 2 Tsurumaru in Philippines 1 Ebinoya in Canada
TOTAL 25 12 37
Copyright copy Fujio Food System Co Ltd All rights reserved 21
Shareholder return
125 15 15
175 20
22
5527
7205
5508 5577
6718
4250
226 208
272
314
298
518
00
100
200
300
400
500
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
(in JPY) Shareholder return Net income per share Payout ratio
2 JPY of commemorative dividend for the transition to 1st Sec TSE is included
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 12
FY2018 New overseas outlet opening
4 new overseas outlets opened in 2018 25 overseas outlets are owned currently
Country City
FY2017 FY2018 FY2018 FY2018 FY2018
Note No of outlet
Plan Actual Outlet closure
No of outlet
Shanghai China 7 2 0 2 5
3 Maidoookini Shokudo 2 Uchino Shokudo
US 2 0 0 0 2 2 Tsurumaru
Taiwan 12 11 4 1 15 12 Maidoookini Shokudo 2 Kushiya Monogatari 1 Sachifukuya
Indonesia 5 3 0 2 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 1 5 0 1 0
TOTAL 27 21 4 6 25
Copyright copy Fujio Food System Co Ltd All rights reserved 13
FY2018 Consolidated BS Summary
(in m JPY)
FY2017 FY2018 YOY
Actual Proportion Actual Proportion Variance Ratio
Current assets 5299 246 4507 207 -791 -149
Cash and deposits 2963 137 1921 88 -1041 -351
Others 2336 108 2503 115 167 71
Non-current assets 16276 754 17252 792 975 60
Tangible non-current assets 9357 434 10057 462 699 75
Intangible non-current assets 63 03 148 06 85 1338
Investments amp other incomes 6855 318 7045 323 190 28
Deferred Income 0 00 0 00 - -
Total assets 21575 1000 21759 1000 183 09
Current liabilities 6553 304 6556 301 3 00
Accounts payable 1492 104 1559 71 67 44
Current portion of long-term loans payable
2240 104 2045 93 -194 -87
Current portion of convertible bonds
0 00 0 00 - -
Non-current liabilities 5905 274 5738 263 -167 -28
Long-term loans 4609 214 4369 200 -240 -52
Others 1296 219 1369 62 73 56
Capital 2125 98 2135 98 10 04
Capital surplus 2007 93 2017 92 10 04
Net assets 9116 423 9465 434 348 38
Total assets 21575 1000 21759 1000 183 09
Indicators
Total cash and cash equivalents
yen1921 m 1041m JPYdarr
Total debt with interest
yen6414 m
436m JPYdarr
Net debt
yen4493 m
yen 607 muarr YOY
Net assets
yen 9465 m yen 349 muarr
Debt with interest-Cash amp Cash equivalents
YOY
YOY
YOY
Copyright copy Fujio Food System Co Ltd All rights reserved 14
Transition of Net assets
Compare with 2011rsquos the amount of net assets increased by 34 times at a ratio 434
2784 3445
4876
6117 6890 7202
9116 9465
218
242
308
339 343 339
422 434
100
150
200
250
300
350
400
450
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY)
Net assets
Net assets rate
Copyright copy Fujio Food System Co Ltd All rights reserved 15
Debt with interest amp Debt-to-Equity Ratio
6740 6652 6221
6872
8270 8672
6849 6414
24
19
13 11
12 12
08 07
00
05
10
15
20
25
30
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY) Debt with interest
Debt-to-Equity Ratio
Copyright copy Fujio Food System Co Ltd All rights reserved 16
FY2018 Consolidated Cash Flow Summary
(in m JPY) FY2017 FY2018 YOY
Actual Actual Variance
Operating Cash Flow 3344 2651 -693
Net income before taxation 2177 1547 -630
Depreciation amp Amortization 1463 1354 -109
Impairment loss 382 241 -141
Income taxes paid -955 -915 40
Investing Cash Flow -1632 -2876 -1244
Purchase of property plant and equipment
-1164 -2224 -1060
Payments for lease deposits -226 -312 -86
Financing Cash Flow -1218 -803 415
Proceeds from long-term loans payable
1300 2000 700
Repayment of long-term loan payable
-2430 -2435 -5
Redemption of bonds -60 - 60
Cash dividends paid -298 -372 -74
Net increase(decrease) in cash amp cash equivalents 498 -1041 -1539
Cash amp Cash equivalents at beginning of year 2186 2684 498
Cash amp Cash equivalents at end of year 2684 1642 -1041
Factors changed the Cash Flow
Cash amp
Equivalents
at
beginning
of year
2684
Cash amp
Equivalents
at end of
year
1642
Operating
Cash Flow
2651
Investing
cash Flow
2876
Financing
Cash Flow
803
Copyright copy Fujio Food System Co Ltd All rights reserved 17
FY2019 Yearly plan
YOY Sales1109 YOY Operating income1107
YOY Ordinary income1105 YOY Net income1299
(in m JPY) FY2018 FY2019 YOY
Actual Proportion Plan Proportion Variance Ratio
Net sales 36145 1000 40100 1000 3955 109
Operating income 2259 62 2500 62 241 107
Ordinary income 2189 60 2420 60 211 105
Net income 911 25 1185 30 274 299
Directly-managed outlets 55 60 5
New outlet opening
Franchised outlets 10 20 10
Total 65 80 15
YOY Sales at existing outlets 967 1010
Copyright copy Fujio Food System Co Ltd All rights reserved 18
Transition of consolidated financial results
The net sales is targeted to reach the record levels the operating income ordinary profit and net income increase steadily
Net sales Operating income
Net income Ordinary profit
(in m JPY) (in m JPY)
(in m JPY) (in m JPY)
30486 33324 34900 35938 36145
40100
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2716
2363 2410 2605
2259 2500
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2669
2273 2323 2513
2189
2420
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
1405
1079 1083
1403
911
1185
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
(Target)
(Target) (Target)
(Target)
Copyright copy Fujio Food System Co Ltd All rights reserved 19
FY2019 New domestic outlet open plan
60 new domestic outlets are targeted to open in 2019 mostly the brands with outstanding performance eg Sachifukuya Ebinoya but also other brands eg Katsuma Fujioken and new brands are also considered
FY2018 FY2019
Name of outlet No of new outlet opening (Actual)
No of new outlet opening (Plan)
Directly-managed outlets
Maidoookini Shokudo 6 5
Nakanoshima (Jan) Noda (Feb) Otemon University (Apr) Tamatsukuri Ekimae (Aug) etc
Kushiya Monogatari 4 3
Amagasaki Qs mall (Feb) Terrace Mall Matsudo (Oct) Lalaport Namatsu (Oct)
Tsurumaru 11 1 Noda (Feb)
Sachifukuya 6 16 Namba City (Feb) Kawasaki SolidSquare (Mar) SUINA Muromachi (Mar) AQUA City Odaiba (Mar) Kaihimmakuhari (Apr) Sotetsu Fresa Sannomiya (May) Terrace Mall Matsudo (Oct) etc
Ebinoya 9 9 Keihan Mall Kyobashi (Jan) Wing Kamiooka (Jan) Aeon Mall Uchihara (Mar) Aeon Mall Kobe North (Mar) Le FRONT Kawasaki (Apr) Aeon Mall Kashiwa (Apr) Marui Mizonokuchi (Oct) etc
Fujioken 1 3 Nishishodai (Mar) Aeon Mall Higashiura (Apr) etc
Katsuma 2 6 Tenjinbashisuji4thAvenue (Feb) Aeon Mall Tomio South (Feb) Aeon Mall Gushikawa (May) etc
Others 16 17 Umeinari Minamimorimachi (Jan) Musubiya Kansai Intl Airport (Jan) Sabaroku Seimesho Kyoto Saiin(Feb) Kushi amp Tako Tenjibashisuji 3rdAvenue (May) Sabaroku Seimesho Abeno (May) Kappogi Sotetsu Fresa Namba (Aug) Gekotei Daimaru Shisaibashi (Nov) etc
Total 55 60
Franchised outlets 10 20
Total 65 80
Copyright copy Fujio Food System Co Ltd All rights reserved 20
FY2019 New overseas outlet open plan
12 new overseas outlets are targeted to open in 2019 owning 37 overseas outlets by FY2019
CountryCity
FY2018 FY2019 FY2019
Note No of outlets Forecast No of outlets
Shanghai China 5 2 7
5 Maidoookini Shokudo 2 Uchino Shokudo
US 2 1 3 2 Tsurumaru 1 Ebinoya
Taiwan 15 6 21 14 Maidoookini Shokudo 4 Kushiya Monogatari 3 Sachifukuya
Indonesia 3 0 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 0 3 3 2 Tsurumaru in Philippines 1 Ebinoya in Canada
TOTAL 25 12 37
Copyright copy Fujio Food System Co Ltd All rights reserved 21
Shareholder return
125 15 15
175 20
22
5527
7205
5508 5577
6718
4250
226 208
272
314
298
518
00
100
200
300
400
500
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
(in JPY) Shareholder return Net income per share Payout ratio
2 JPY of commemorative dividend for the transition to 1st Sec TSE is included
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 13
FY2018 Consolidated BS Summary
(in m JPY)
FY2017 FY2018 YOY
Actual Proportion Actual Proportion Variance Ratio
Current assets 5299 246 4507 207 -791 -149
Cash and deposits 2963 137 1921 88 -1041 -351
Others 2336 108 2503 115 167 71
Non-current assets 16276 754 17252 792 975 60
Tangible non-current assets 9357 434 10057 462 699 75
Intangible non-current assets 63 03 148 06 85 1338
Investments amp other incomes 6855 318 7045 323 190 28
Deferred Income 0 00 0 00 - -
Total assets 21575 1000 21759 1000 183 09
Current liabilities 6553 304 6556 301 3 00
Accounts payable 1492 104 1559 71 67 44
Current portion of long-term loans payable
2240 104 2045 93 -194 -87
Current portion of convertible bonds
0 00 0 00 - -
Non-current liabilities 5905 274 5738 263 -167 -28
Long-term loans 4609 214 4369 200 -240 -52
Others 1296 219 1369 62 73 56
Capital 2125 98 2135 98 10 04
Capital surplus 2007 93 2017 92 10 04
Net assets 9116 423 9465 434 348 38
Total assets 21575 1000 21759 1000 183 09
Indicators
Total cash and cash equivalents
yen1921 m 1041m JPYdarr
Total debt with interest
yen6414 m
436m JPYdarr
Net debt
yen4493 m
yen 607 muarr YOY
Net assets
yen 9465 m yen 349 muarr
Debt with interest-Cash amp Cash equivalents
YOY
YOY
YOY
Copyright copy Fujio Food System Co Ltd All rights reserved 14
Transition of Net assets
Compare with 2011rsquos the amount of net assets increased by 34 times at a ratio 434
2784 3445
4876
6117 6890 7202
9116 9465
218
242
308
339 343 339
422 434
100
150
200
250
300
350
400
450
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY)
Net assets
Net assets rate
Copyright copy Fujio Food System Co Ltd All rights reserved 15
Debt with interest amp Debt-to-Equity Ratio
6740 6652 6221
6872
8270 8672
6849 6414
24
19
13 11
12 12
08 07
00
05
10
15
20
25
30
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY) Debt with interest
Debt-to-Equity Ratio
Copyright copy Fujio Food System Co Ltd All rights reserved 16
FY2018 Consolidated Cash Flow Summary
(in m JPY) FY2017 FY2018 YOY
Actual Actual Variance
Operating Cash Flow 3344 2651 -693
Net income before taxation 2177 1547 -630
Depreciation amp Amortization 1463 1354 -109
Impairment loss 382 241 -141
Income taxes paid -955 -915 40
Investing Cash Flow -1632 -2876 -1244
Purchase of property plant and equipment
-1164 -2224 -1060
Payments for lease deposits -226 -312 -86
Financing Cash Flow -1218 -803 415
Proceeds from long-term loans payable
1300 2000 700
Repayment of long-term loan payable
-2430 -2435 -5
Redemption of bonds -60 - 60
Cash dividends paid -298 -372 -74
Net increase(decrease) in cash amp cash equivalents 498 -1041 -1539
Cash amp Cash equivalents at beginning of year 2186 2684 498
Cash amp Cash equivalents at end of year 2684 1642 -1041
Factors changed the Cash Flow
Cash amp
Equivalents
at
beginning
of year
2684
Cash amp
Equivalents
at end of
year
1642
Operating
Cash Flow
2651
Investing
cash Flow
2876
Financing
Cash Flow
803
Copyright copy Fujio Food System Co Ltd All rights reserved 17
FY2019 Yearly plan
YOY Sales1109 YOY Operating income1107
YOY Ordinary income1105 YOY Net income1299
(in m JPY) FY2018 FY2019 YOY
Actual Proportion Plan Proportion Variance Ratio
Net sales 36145 1000 40100 1000 3955 109
Operating income 2259 62 2500 62 241 107
Ordinary income 2189 60 2420 60 211 105
Net income 911 25 1185 30 274 299
Directly-managed outlets 55 60 5
New outlet opening
Franchised outlets 10 20 10
Total 65 80 15
YOY Sales at existing outlets 967 1010
Copyright copy Fujio Food System Co Ltd All rights reserved 18
Transition of consolidated financial results
The net sales is targeted to reach the record levels the operating income ordinary profit and net income increase steadily
Net sales Operating income
Net income Ordinary profit
(in m JPY) (in m JPY)
(in m JPY) (in m JPY)
30486 33324 34900 35938 36145
40100
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2716
2363 2410 2605
2259 2500
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2669
2273 2323 2513
2189
2420
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
1405
1079 1083
1403
911
1185
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
(Target)
(Target) (Target)
(Target)
Copyright copy Fujio Food System Co Ltd All rights reserved 19
FY2019 New domestic outlet open plan
60 new domestic outlets are targeted to open in 2019 mostly the brands with outstanding performance eg Sachifukuya Ebinoya but also other brands eg Katsuma Fujioken and new brands are also considered
FY2018 FY2019
Name of outlet No of new outlet opening (Actual)
No of new outlet opening (Plan)
Directly-managed outlets
Maidoookini Shokudo 6 5
Nakanoshima (Jan) Noda (Feb) Otemon University (Apr) Tamatsukuri Ekimae (Aug) etc
Kushiya Monogatari 4 3
Amagasaki Qs mall (Feb) Terrace Mall Matsudo (Oct) Lalaport Namatsu (Oct)
Tsurumaru 11 1 Noda (Feb)
Sachifukuya 6 16 Namba City (Feb) Kawasaki SolidSquare (Mar) SUINA Muromachi (Mar) AQUA City Odaiba (Mar) Kaihimmakuhari (Apr) Sotetsu Fresa Sannomiya (May) Terrace Mall Matsudo (Oct) etc
Ebinoya 9 9 Keihan Mall Kyobashi (Jan) Wing Kamiooka (Jan) Aeon Mall Uchihara (Mar) Aeon Mall Kobe North (Mar) Le FRONT Kawasaki (Apr) Aeon Mall Kashiwa (Apr) Marui Mizonokuchi (Oct) etc
Fujioken 1 3 Nishishodai (Mar) Aeon Mall Higashiura (Apr) etc
Katsuma 2 6 Tenjinbashisuji4thAvenue (Feb) Aeon Mall Tomio South (Feb) Aeon Mall Gushikawa (May) etc
Others 16 17 Umeinari Minamimorimachi (Jan) Musubiya Kansai Intl Airport (Jan) Sabaroku Seimesho Kyoto Saiin(Feb) Kushi amp Tako Tenjibashisuji 3rdAvenue (May) Sabaroku Seimesho Abeno (May) Kappogi Sotetsu Fresa Namba (Aug) Gekotei Daimaru Shisaibashi (Nov) etc
Total 55 60
Franchised outlets 10 20
Total 65 80
Copyright copy Fujio Food System Co Ltd All rights reserved 20
FY2019 New overseas outlet open plan
12 new overseas outlets are targeted to open in 2019 owning 37 overseas outlets by FY2019
CountryCity
FY2018 FY2019 FY2019
Note No of outlets Forecast No of outlets
Shanghai China 5 2 7
5 Maidoookini Shokudo 2 Uchino Shokudo
US 2 1 3 2 Tsurumaru 1 Ebinoya
Taiwan 15 6 21 14 Maidoookini Shokudo 4 Kushiya Monogatari 3 Sachifukuya
Indonesia 3 0 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 0 3 3 2 Tsurumaru in Philippines 1 Ebinoya in Canada
TOTAL 25 12 37
Copyright copy Fujio Food System Co Ltd All rights reserved 21
Shareholder return
125 15 15
175 20
22
5527
7205
5508 5577
6718
4250
226 208
272
314
298
518
00
100
200
300
400
500
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
(in JPY) Shareholder return Net income per share Payout ratio
2 JPY of commemorative dividend for the transition to 1st Sec TSE is included
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 14
Transition of Net assets
Compare with 2011rsquos the amount of net assets increased by 34 times at a ratio 434
2784 3445
4876
6117 6890 7202
9116 9465
218
242
308
339 343 339
422 434
100
150
200
250
300
350
400
450
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY)
Net assets
Net assets rate
Copyright copy Fujio Food System Co Ltd All rights reserved 15
Debt with interest amp Debt-to-Equity Ratio
6740 6652 6221
6872
8270 8672
6849 6414
24
19
13 11
12 12
08 07
00
05
10
15
20
25
30
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY) Debt with interest
Debt-to-Equity Ratio
Copyright copy Fujio Food System Co Ltd All rights reserved 16
FY2018 Consolidated Cash Flow Summary
(in m JPY) FY2017 FY2018 YOY
Actual Actual Variance
Operating Cash Flow 3344 2651 -693
Net income before taxation 2177 1547 -630
Depreciation amp Amortization 1463 1354 -109
Impairment loss 382 241 -141
Income taxes paid -955 -915 40
Investing Cash Flow -1632 -2876 -1244
Purchase of property plant and equipment
-1164 -2224 -1060
Payments for lease deposits -226 -312 -86
Financing Cash Flow -1218 -803 415
Proceeds from long-term loans payable
1300 2000 700
Repayment of long-term loan payable
-2430 -2435 -5
Redemption of bonds -60 - 60
Cash dividends paid -298 -372 -74
Net increase(decrease) in cash amp cash equivalents 498 -1041 -1539
Cash amp Cash equivalents at beginning of year 2186 2684 498
Cash amp Cash equivalents at end of year 2684 1642 -1041
Factors changed the Cash Flow
Cash amp
Equivalents
at
beginning
of year
2684
Cash amp
Equivalents
at end of
year
1642
Operating
Cash Flow
2651
Investing
cash Flow
2876
Financing
Cash Flow
803
Copyright copy Fujio Food System Co Ltd All rights reserved 17
FY2019 Yearly plan
YOY Sales1109 YOY Operating income1107
YOY Ordinary income1105 YOY Net income1299
(in m JPY) FY2018 FY2019 YOY
Actual Proportion Plan Proportion Variance Ratio
Net sales 36145 1000 40100 1000 3955 109
Operating income 2259 62 2500 62 241 107
Ordinary income 2189 60 2420 60 211 105
Net income 911 25 1185 30 274 299
Directly-managed outlets 55 60 5
New outlet opening
Franchised outlets 10 20 10
Total 65 80 15
YOY Sales at existing outlets 967 1010
Copyright copy Fujio Food System Co Ltd All rights reserved 18
Transition of consolidated financial results
The net sales is targeted to reach the record levels the operating income ordinary profit and net income increase steadily
Net sales Operating income
Net income Ordinary profit
(in m JPY) (in m JPY)
(in m JPY) (in m JPY)
30486 33324 34900 35938 36145
40100
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2716
2363 2410 2605
2259 2500
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2669
2273 2323 2513
2189
2420
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
1405
1079 1083
1403
911
1185
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
(Target)
(Target) (Target)
(Target)
Copyright copy Fujio Food System Co Ltd All rights reserved 19
FY2019 New domestic outlet open plan
60 new domestic outlets are targeted to open in 2019 mostly the brands with outstanding performance eg Sachifukuya Ebinoya but also other brands eg Katsuma Fujioken and new brands are also considered
FY2018 FY2019
Name of outlet No of new outlet opening (Actual)
No of new outlet opening (Plan)
Directly-managed outlets
Maidoookini Shokudo 6 5
Nakanoshima (Jan) Noda (Feb) Otemon University (Apr) Tamatsukuri Ekimae (Aug) etc
Kushiya Monogatari 4 3
Amagasaki Qs mall (Feb) Terrace Mall Matsudo (Oct) Lalaport Namatsu (Oct)
Tsurumaru 11 1 Noda (Feb)
Sachifukuya 6 16 Namba City (Feb) Kawasaki SolidSquare (Mar) SUINA Muromachi (Mar) AQUA City Odaiba (Mar) Kaihimmakuhari (Apr) Sotetsu Fresa Sannomiya (May) Terrace Mall Matsudo (Oct) etc
Ebinoya 9 9 Keihan Mall Kyobashi (Jan) Wing Kamiooka (Jan) Aeon Mall Uchihara (Mar) Aeon Mall Kobe North (Mar) Le FRONT Kawasaki (Apr) Aeon Mall Kashiwa (Apr) Marui Mizonokuchi (Oct) etc
Fujioken 1 3 Nishishodai (Mar) Aeon Mall Higashiura (Apr) etc
Katsuma 2 6 Tenjinbashisuji4thAvenue (Feb) Aeon Mall Tomio South (Feb) Aeon Mall Gushikawa (May) etc
Others 16 17 Umeinari Minamimorimachi (Jan) Musubiya Kansai Intl Airport (Jan) Sabaroku Seimesho Kyoto Saiin(Feb) Kushi amp Tako Tenjibashisuji 3rdAvenue (May) Sabaroku Seimesho Abeno (May) Kappogi Sotetsu Fresa Namba (Aug) Gekotei Daimaru Shisaibashi (Nov) etc
Total 55 60
Franchised outlets 10 20
Total 65 80
Copyright copy Fujio Food System Co Ltd All rights reserved 20
FY2019 New overseas outlet open plan
12 new overseas outlets are targeted to open in 2019 owning 37 overseas outlets by FY2019
CountryCity
FY2018 FY2019 FY2019
Note No of outlets Forecast No of outlets
Shanghai China 5 2 7
5 Maidoookini Shokudo 2 Uchino Shokudo
US 2 1 3 2 Tsurumaru 1 Ebinoya
Taiwan 15 6 21 14 Maidoookini Shokudo 4 Kushiya Monogatari 3 Sachifukuya
Indonesia 3 0 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 0 3 3 2 Tsurumaru in Philippines 1 Ebinoya in Canada
TOTAL 25 12 37
Copyright copy Fujio Food System Co Ltd All rights reserved 21
Shareholder return
125 15 15
175 20
22
5527
7205
5508 5577
6718
4250
226 208
272
314
298
518
00
100
200
300
400
500
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
(in JPY) Shareholder return Net income per share Payout ratio
2 JPY of commemorative dividend for the transition to 1st Sec TSE is included
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 15
Debt with interest amp Debt-to-Equity Ratio
6740 6652 6221
6872
8270 8672
6849 6414
24
19
13 11
12 12
08 07
00
05
10
15
20
25
30
0
2000
4000
6000
8000
10000
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 FY2018
(in m JPY) Debt with interest
Debt-to-Equity Ratio
Copyright copy Fujio Food System Co Ltd All rights reserved 16
FY2018 Consolidated Cash Flow Summary
(in m JPY) FY2017 FY2018 YOY
Actual Actual Variance
Operating Cash Flow 3344 2651 -693
Net income before taxation 2177 1547 -630
Depreciation amp Amortization 1463 1354 -109
Impairment loss 382 241 -141
Income taxes paid -955 -915 40
Investing Cash Flow -1632 -2876 -1244
Purchase of property plant and equipment
-1164 -2224 -1060
Payments for lease deposits -226 -312 -86
Financing Cash Flow -1218 -803 415
Proceeds from long-term loans payable
1300 2000 700
Repayment of long-term loan payable
-2430 -2435 -5
Redemption of bonds -60 - 60
Cash dividends paid -298 -372 -74
Net increase(decrease) in cash amp cash equivalents 498 -1041 -1539
Cash amp Cash equivalents at beginning of year 2186 2684 498
Cash amp Cash equivalents at end of year 2684 1642 -1041
Factors changed the Cash Flow
Cash amp
Equivalents
at
beginning
of year
2684
Cash amp
Equivalents
at end of
year
1642
Operating
Cash Flow
2651
Investing
cash Flow
2876
Financing
Cash Flow
803
Copyright copy Fujio Food System Co Ltd All rights reserved 17
FY2019 Yearly plan
YOY Sales1109 YOY Operating income1107
YOY Ordinary income1105 YOY Net income1299
(in m JPY) FY2018 FY2019 YOY
Actual Proportion Plan Proportion Variance Ratio
Net sales 36145 1000 40100 1000 3955 109
Operating income 2259 62 2500 62 241 107
Ordinary income 2189 60 2420 60 211 105
Net income 911 25 1185 30 274 299
Directly-managed outlets 55 60 5
New outlet opening
Franchised outlets 10 20 10
Total 65 80 15
YOY Sales at existing outlets 967 1010
Copyright copy Fujio Food System Co Ltd All rights reserved 18
Transition of consolidated financial results
The net sales is targeted to reach the record levels the operating income ordinary profit and net income increase steadily
Net sales Operating income
Net income Ordinary profit
(in m JPY) (in m JPY)
(in m JPY) (in m JPY)
30486 33324 34900 35938 36145
40100
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2716
2363 2410 2605
2259 2500
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2669
2273 2323 2513
2189
2420
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
1405
1079 1083
1403
911
1185
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
(Target)
(Target) (Target)
(Target)
Copyright copy Fujio Food System Co Ltd All rights reserved 19
FY2019 New domestic outlet open plan
60 new domestic outlets are targeted to open in 2019 mostly the brands with outstanding performance eg Sachifukuya Ebinoya but also other brands eg Katsuma Fujioken and new brands are also considered
FY2018 FY2019
Name of outlet No of new outlet opening (Actual)
No of new outlet opening (Plan)
Directly-managed outlets
Maidoookini Shokudo 6 5
Nakanoshima (Jan) Noda (Feb) Otemon University (Apr) Tamatsukuri Ekimae (Aug) etc
Kushiya Monogatari 4 3
Amagasaki Qs mall (Feb) Terrace Mall Matsudo (Oct) Lalaport Namatsu (Oct)
Tsurumaru 11 1 Noda (Feb)
Sachifukuya 6 16 Namba City (Feb) Kawasaki SolidSquare (Mar) SUINA Muromachi (Mar) AQUA City Odaiba (Mar) Kaihimmakuhari (Apr) Sotetsu Fresa Sannomiya (May) Terrace Mall Matsudo (Oct) etc
Ebinoya 9 9 Keihan Mall Kyobashi (Jan) Wing Kamiooka (Jan) Aeon Mall Uchihara (Mar) Aeon Mall Kobe North (Mar) Le FRONT Kawasaki (Apr) Aeon Mall Kashiwa (Apr) Marui Mizonokuchi (Oct) etc
Fujioken 1 3 Nishishodai (Mar) Aeon Mall Higashiura (Apr) etc
Katsuma 2 6 Tenjinbashisuji4thAvenue (Feb) Aeon Mall Tomio South (Feb) Aeon Mall Gushikawa (May) etc
Others 16 17 Umeinari Minamimorimachi (Jan) Musubiya Kansai Intl Airport (Jan) Sabaroku Seimesho Kyoto Saiin(Feb) Kushi amp Tako Tenjibashisuji 3rdAvenue (May) Sabaroku Seimesho Abeno (May) Kappogi Sotetsu Fresa Namba (Aug) Gekotei Daimaru Shisaibashi (Nov) etc
Total 55 60
Franchised outlets 10 20
Total 65 80
Copyright copy Fujio Food System Co Ltd All rights reserved 20
FY2019 New overseas outlet open plan
12 new overseas outlets are targeted to open in 2019 owning 37 overseas outlets by FY2019
CountryCity
FY2018 FY2019 FY2019
Note No of outlets Forecast No of outlets
Shanghai China 5 2 7
5 Maidoookini Shokudo 2 Uchino Shokudo
US 2 1 3 2 Tsurumaru 1 Ebinoya
Taiwan 15 6 21 14 Maidoookini Shokudo 4 Kushiya Monogatari 3 Sachifukuya
Indonesia 3 0 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 0 3 3 2 Tsurumaru in Philippines 1 Ebinoya in Canada
TOTAL 25 12 37
Copyright copy Fujio Food System Co Ltd All rights reserved 21
Shareholder return
125 15 15
175 20
22
5527
7205
5508 5577
6718
4250
226 208
272
314
298
518
00
100
200
300
400
500
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
(in JPY) Shareholder return Net income per share Payout ratio
2 JPY of commemorative dividend for the transition to 1st Sec TSE is included
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 16
FY2018 Consolidated Cash Flow Summary
(in m JPY) FY2017 FY2018 YOY
Actual Actual Variance
Operating Cash Flow 3344 2651 -693
Net income before taxation 2177 1547 -630
Depreciation amp Amortization 1463 1354 -109
Impairment loss 382 241 -141
Income taxes paid -955 -915 40
Investing Cash Flow -1632 -2876 -1244
Purchase of property plant and equipment
-1164 -2224 -1060
Payments for lease deposits -226 -312 -86
Financing Cash Flow -1218 -803 415
Proceeds from long-term loans payable
1300 2000 700
Repayment of long-term loan payable
-2430 -2435 -5
Redemption of bonds -60 - 60
Cash dividends paid -298 -372 -74
Net increase(decrease) in cash amp cash equivalents 498 -1041 -1539
Cash amp Cash equivalents at beginning of year 2186 2684 498
Cash amp Cash equivalents at end of year 2684 1642 -1041
Factors changed the Cash Flow
Cash amp
Equivalents
at
beginning
of year
2684
Cash amp
Equivalents
at end of
year
1642
Operating
Cash Flow
2651
Investing
cash Flow
2876
Financing
Cash Flow
803
Copyright copy Fujio Food System Co Ltd All rights reserved 17
FY2019 Yearly plan
YOY Sales1109 YOY Operating income1107
YOY Ordinary income1105 YOY Net income1299
(in m JPY) FY2018 FY2019 YOY
Actual Proportion Plan Proportion Variance Ratio
Net sales 36145 1000 40100 1000 3955 109
Operating income 2259 62 2500 62 241 107
Ordinary income 2189 60 2420 60 211 105
Net income 911 25 1185 30 274 299
Directly-managed outlets 55 60 5
New outlet opening
Franchised outlets 10 20 10
Total 65 80 15
YOY Sales at existing outlets 967 1010
Copyright copy Fujio Food System Co Ltd All rights reserved 18
Transition of consolidated financial results
The net sales is targeted to reach the record levels the operating income ordinary profit and net income increase steadily
Net sales Operating income
Net income Ordinary profit
(in m JPY) (in m JPY)
(in m JPY) (in m JPY)
30486 33324 34900 35938 36145
40100
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2716
2363 2410 2605
2259 2500
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2669
2273 2323 2513
2189
2420
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
1405
1079 1083
1403
911
1185
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
(Target)
(Target) (Target)
(Target)
Copyright copy Fujio Food System Co Ltd All rights reserved 19
FY2019 New domestic outlet open plan
60 new domestic outlets are targeted to open in 2019 mostly the brands with outstanding performance eg Sachifukuya Ebinoya but also other brands eg Katsuma Fujioken and new brands are also considered
FY2018 FY2019
Name of outlet No of new outlet opening (Actual)
No of new outlet opening (Plan)
Directly-managed outlets
Maidoookini Shokudo 6 5
Nakanoshima (Jan) Noda (Feb) Otemon University (Apr) Tamatsukuri Ekimae (Aug) etc
Kushiya Monogatari 4 3
Amagasaki Qs mall (Feb) Terrace Mall Matsudo (Oct) Lalaport Namatsu (Oct)
Tsurumaru 11 1 Noda (Feb)
Sachifukuya 6 16 Namba City (Feb) Kawasaki SolidSquare (Mar) SUINA Muromachi (Mar) AQUA City Odaiba (Mar) Kaihimmakuhari (Apr) Sotetsu Fresa Sannomiya (May) Terrace Mall Matsudo (Oct) etc
Ebinoya 9 9 Keihan Mall Kyobashi (Jan) Wing Kamiooka (Jan) Aeon Mall Uchihara (Mar) Aeon Mall Kobe North (Mar) Le FRONT Kawasaki (Apr) Aeon Mall Kashiwa (Apr) Marui Mizonokuchi (Oct) etc
Fujioken 1 3 Nishishodai (Mar) Aeon Mall Higashiura (Apr) etc
Katsuma 2 6 Tenjinbashisuji4thAvenue (Feb) Aeon Mall Tomio South (Feb) Aeon Mall Gushikawa (May) etc
Others 16 17 Umeinari Minamimorimachi (Jan) Musubiya Kansai Intl Airport (Jan) Sabaroku Seimesho Kyoto Saiin(Feb) Kushi amp Tako Tenjibashisuji 3rdAvenue (May) Sabaroku Seimesho Abeno (May) Kappogi Sotetsu Fresa Namba (Aug) Gekotei Daimaru Shisaibashi (Nov) etc
Total 55 60
Franchised outlets 10 20
Total 65 80
Copyright copy Fujio Food System Co Ltd All rights reserved 20
FY2019 New overseas outlet open plan
12 new overseas outlets are targeted to open in 2019 owning 37 overseas outlets by FY2019
CountryCity
FY2018 FY2019 FY2019
Note No of outlets Forecast No of outlets
Shanghai China 5 2 7
5 Maidoookini Shokudo 2 Uchino Shokudo
US 2 1 3 2 Tsurumaru 1 Ebinoya
Taiwan 15 6 21 14 Maidoookini Shokudo 4 Kushiya Monogatari 3 Sachifukuya
Indonesia 3 0 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 0 3 3 2 Tsurumaru in Philippines 1 Ebinoya in Canada
TOTAL 25 12 37
Copyright copy Fujio Food System Co Ltd All rights reserved 21
Shareholder return
125 15 15
175 20
22
5527
7205
5508 5577
6718
4250
226 208
272
314
298
518
00
100
200
300
400
500
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
(in JPY) Shareholder return Net income per share Payout ratio
2 JPY of commemorative dividend for the transition to 1st Sec TSE is included
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 17
FY2019 Yearly plan
YOY Sales1109 YOY Operating income1107
YOY Ordinary income1105 YOY Net income1299
(in m JPY) FY2018 FY2019 YOY
Actual Proportion Plan Proportion Variance Ratio
Net sales 36145 1000 40100 1000 3955 109
Operating income 2259 62 2500 62 241 107
Ordinary income 2189 60 2420 60 211 105
Net income 911 25 1185 30 274 299
Directly-managed outlets 55 60 5
New outlet opening
Franchised outlets 10 20 10
Total 65 80 15
YOY Sales at existing outlets 967 1010
Copyright copy Fujio Food System Co Ltd All rights reserved 18
Transition of consolidated financial results
The net sales is targeted to reach the record levels the operating income ordinary profit and net income increase steadily
Net sales Operating income
Net income Ordinary profit
(in m JPY) (in m JPY)
(in m JPY) (in m JPY)
30486 33324 34900 35938 36145
40100
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2716
2363 2410 2605
2259 2500
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2669
2273 2323 2513
2189
2420
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
1405
1079 1083
1403
911
1185
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
(Target)
(Target) (Target)
(Target)
Copyright copy Fujio Food System Co Ltd All rights reserved 19
FY2019 New domestic outlet open plan
60 new domestic outlets are targeted to open in 2019 mostly the brands with outstanding performance eg Sachifukuya Ebinoya but also other brands eg Katsuma Fujioken and new brands are also considered
FY2018 FY2019
Name of outlet No of new outlet opening (Actual)
No of new outlet opening (Plan)
Directly-managed outlets
Maidoookini Shokudo 6 5
Nakanoshima (Jan) Noda (Feb) Otemon University (Apr) Tamatsukuri Ekimae (Aug) etc
Kushiya Monogatari 4 3
Amagasaki Qs mall (Feb) Terrace Mall Matsudo (Oct) Lalaport Namatsu (Oct)
Tsurumaru 11 1 Noda (Feb)
Sachifukuya 6 16 Namba City (Feb) Kawasaki SolidSquare (Mar) SUINA Muromachi (Mar) AQUA City Odaiba (Mar) Kaihimmakuhari (Apr) Sotetsu Fresa Sannomiya (May) Terrace Mall Matsudo (Oct) etc
Ebinoya 9 9 Keihan Mall Kyobashi (Jan) Wing Kamiooka (Jan) Aeon Mall Uchihara (Mar) Aeon Mall Kobe North (Mar) Le FRONT Kawasaki (Apr) Aeon Mall Kashiwa (Apr) Marui Mizonokuchi (Oct) etc
Fujioken 1 3 Nishishodai (Mar) Aeon Mall Higashiura (Apr) etc
Katsuma 2 6 Tenjinbashisuji4thAvenue (Feb) Aeon Mall Tomio South (Feb) Aeon Mall Gushikawa (May) etc
Others 16 17 Umeinari Minamimorimachi (Jan) Musubiya Kansai Intl Airport (Jan) Sabaroku Seimesho Kyoto Saiin(Feb) Kushi amp Tako Tenjibashisuji 3rdAvenue (May) Sabaroku Seimesho Abeno (May) Kappogi Sotetsu Fresa Namba (Aug) Gekotei Daimaru Shisaibashi (Nov) etc
Total 55 60
Franchised outlets 10 20
Total 65 80
Copyright copy Fujio Food System Co Ltd All rights reserved 20
FY2019 New overseas outlet open plan
12 new overseas outlets are targeted to open in 2019 owning 37 overseas outlets by FY2019
CountryCity
FY2018 FY2019 FY2019
Note No of outlets Forecast No of outlets
Shanghai China 5 2 7
5 Maidoookini Shokudo 2 Uchino Shokudo
US 2 1 3 2 Tsurumaru 1 Ebinoya
Taiwan 15 6 21 14 Maidoookini Shokudo 4 Kushiya Monogatari 3 Sachifukuya
Indonesia 3 0 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 0 3 3 2 Tsurumaru in Philippines 1 Ebinoya in Canada
TOTAL 25 12 37
Copyright copy Fujio Food System Co Ltd All rights reserved 21
Shareholder return
125 15 15
175 20
22
5527
7205
5508 5577
6718
4250
226 208
272
314
298
518
00
100
200
300
400
500
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
(in JPY) Shareholder return Net income per share Payout ratio
2 JPY of commemorative dividend for the transition to 1st Sec TSE is included
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 18
Transition of consolidated financial results
The net sales is targeted to reach the record levels the operating income ordinary profit and net income increase steadily
Net sales Operating income
Net income Ordinary profit
(in m JPY) (in m JPY)
(in m JPY) (in m JPY)
30486 33324 34900 35938 36145
40100
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2716
2363 2410 2605
2259 2500
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
2669
2273 2323 2513
2189
2420
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
1405
1079 1083
1403
911
1185
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
(Target)
(Target) (Target)
(Target)
Copyright copy Fujio Food System Co Ltd All rights reserved 19
FY2019 New domestic outlet open plan
60 new domestic outlets are targeted to open in 2019 mostly the brands with outstanding performance eg Sachifukuya Ebinoya but also other brands eg Katsuma Fujioken and new brands are also considered
FY2018 FY2019
Name of outlet No of new outlet opening (Actual)
No of new outlet opening (Plan)
Directly-managed outlets
Maidoookini Shokudo 6 5
Nakanoshima (Jan) Noda (Feb) Otemon University (Apr) Tamatsukuri Ekimae (Aug) etc
Kushiya Monogatari 4 3
Amagasaki Qs mall (Feb) Terrace Mall Matsudo (Oct) Lalaport Namatsu (Oct)
Tsurumaru 11 1 Noda (Feb)
Sachifukuya 6 16 Namba City (Feb) Kawasaki SolidSquare (Mar) SUINA Muromachi (Mar) AQUA City Odaiba (Mar) Kaihimmakuhari (Apr) Sotetsu Fresa Sannomiya (May) Terrace Mall Matsudo (Oct) etc
Ebinoya 9 9 Keihan Mall Kyobashi (Jan) Wing Kamiooka (Jan) Aeon Mall Uchihara (Mar) Aeon Mall Kobe North (Mar) Le FRONT Kawasaki (Apr) Aeon Mall Kashiwa (Apr) Marui Mizonokuchi (Oct) etc
Fujioken 1 3 Nishishodai (Mar) Aeon Mall Higashiura (Apr) etc
Katsuma 2 6 Tenjinbashisuji4thAvenue (Feb) Aeon Mall Tomio South (Feb) Aeon Mall Gushikawa (May) etc
Others 16 17 Umeinari Minamimorimachi (Jan) Musubiya Kansai Intl Airport (Jan) Sabaroku Seimesho Kyoto Saiin(Feb) Kushi amp Tako Tenjibashisuji 3rdAvenue (May) Sabaroku Seimesho Abeno (May) Kappogi Sotetsu Fresa Namba (Aug) Gekotei Daimaru Shisaibashi (Nov) etc
Total 55 60
Franchised outlets 10 20
Total 65 80
Copyright copy Fujio Food System Co Ltd All rights reserved 20
FY2019 New overseas outlet open plan
12 new overseas outlets are targeted to open in 2019 owning 37 overseas outlets by FY2019
CountryCity
FY2018 FY2019 FY2019
Note No of outlets Forecast No of outlets
Shanghai China 5 2 7
5 Maidoookini Shokudo 2 Uchino Shokudo
US 2 1 3 2 Tsurumaru 1 Ebinoya
Taiwan 15 6 21 14 Maidoookini Shokudo 4 Kushiya Monogatari 3 Sachifukuya
Indonesia 3 0 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 0 3 3 2 Tsurumaru in Philippines 1 Ebinoya in Canada
TOTAL 25 12 37
Copyright copy Fujio Food System Co Ltd All rights reserved 21
Shareholder return
125 15 15
175 20
22
5527
7205
5508 5577
6718
4250
226 208
272
314
298
518
00
100
200
300
400
500
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
(in JPY) Shareholder return Net income per share Payout ratio
2 JPY of commemorative dividend for the transition to 1st Sec TSE is included
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 19
FY2019 New domestic outlet open plan
60 new domestic outlets are targeted to open in 2019 mostly the brands with outstanding performance eg Sachifukuya Ebinoya but also other brands eg Katsuma Fujioken and new brands are also considered
FY2018 FY2019
Name of outlet No of new outlet opening (Actual)
No of new outlet opening (Plan)
Directly-managed outlets
Maidoookini Shokudo 6 5
Nakanoshima (Jan) Noda (Feb) Otemon University (Apr) Tamatsukuri Ekimae (Aug) etc
Kushiya Monogatari 4 3
Amagasaki Qs mall (Feb) Terrace Mall Matsudo (Oct) Lalaport Namatsu (Oct)
Tsurumaru 11 1 Noda (Feb)
Sachifukuya 6 16 Namba City (Feb) Kawasaki SolidSquare (Mar) SUINA Muromachi (Mar) AQUA City Odaiba (Mar) Kaihimmakuhari (Apr) Sotetsu Fresa Sannomiya (May) Terrace Mall Matsudo (Oct) etc
Ebinoya 9 9 Keihan Mall Kyobashi (Jan) Wing Kamiooka (Jan) Aeon Mall Uchihara (Mar) Aeon Mall Kobe North (Mar) Le FRONT Kawasaki (Apr) Aeon Mall Kashiwa (Apr) Marui Mizonokuchi (Oct) etc
Fujioken 1 3 Nishishodai (Mar) Aeon Mall Higashiura (Apr) etc
Katsuma 2 6 Tenjinbashisuji4thAvenue (Feb) Aeon Mall Tomio South (Feb) Aeon Mall Gushikawa (May) etc
Others 16 17 Umeinari Minamimorimachi (Jan) Musubiya Kansai Intl Airport (Jan) Sabaroku Seimesho Kyoto Saiin(Feb) Kushi amp Tako Tenjibashisuji 3rdAvenue (May) Sabaroku Seimesho Abeno (May) Kappogi Sotetsu Fresa Namba (Aug) Gekotei Daimaru Shisaibashi (Nov) etc
Total 55 60
Franchised outlets 10 20
Total 65 80
Copyright copy Fujio Food System Co Ltd All rights reserved 20
FY2019 New overseas outlet open plan
12 new overseas outlets are targeted to open in 2019 owning 37 overseas outlets by FY2019
CountryCity
FY2018 FY2019 FY2019
Note No of outlets Forecast No of outlets
Shanghai China 5 2 7
5 Maidoookini Shokudo 2 Uchino Shokudo
US 2 1 3 2 Tsurumaru 1 Ebinoya
Taiwan 15 6 21 14 Maidoookini Shokudo 4 Kushiya Monogatari 3 Sachifukuya
Indonesia 3 0 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 0 3 3 2 Tsurumaru in Philippines 1 Ebinoya in Canada
TOTAL 25 12 37
Copyright copy Fujio Food System Co Ltd All rights reserved 21
Shareholder return
125 15 15
175 20
22
5527
7205
5508 5577
6718
4250
226 208
272
314
298
518
00
100
200
300
400
500
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
(in JPY) Shareholder return Net income per share Payout ratio
2 JPY of commemorative dividend for the transition to 1st Sec TSE is included
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 20
FY2019 New overseas outlet open plan
12 new overseas outlets are targeted to open in 2019 owning 37 overseas outlets by FY2019
CountryCity
FY2018 FY2019 FY2019
Note No of outlets Forecast No of outlets
Shanghai China 5 2 7
5 Maidoookini Shokudo 2 Uchino Shokudo
US 2 1 3 2 Tsurumaru 1 Ebinoya
Taiwan 15 6 21 14 Maidoookini Shokudo 4 Kushiya Monogatari 3 Sachifukuya
Indonesia 3 0 3 1 Kushiya Monogatari 2 Uchino Shokudo
Others 0 3 3 2 Tsurumaru in Philippines 1 Ebinoya in Canada
TOTAL 25 12 37
Copyright copy Fujio Food System Co Ltd All rights reserved 21
Shareholder return
125 15 15
175 20
22
5527
7205
5508 5577
6718
4250
226 208
272
314
298
518
00
100
200
300
400
500
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
(in JPY) Shareholder return Net income per share Payout ratio
2 JPY of commemorative dividend for the transition to 1st Sec TSE is included
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 21
Shareholder return
125 15 15
175 20
22
5527
7205
5508 5577
6718
4250
226 208
272
314
298
518
00
100
200
300
400
500
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
(in JPY) Shareholder return Net income per share Payout ratio
2 JPY of commemorative dividend for the transition to 1st Sec TSE is included
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 22
FY2019 Business Strategy
PhotoRose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 23
Improvement of Existing Domestic Outlets 1
Accelerated Expansion (Directly-managedFranchised) 2
Overseas Business Strategy 3
Strategy for MampA Capital amp Business Alliance 4
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo 5
FY2019 Business strategy amp its progression
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 24
Improvement of Existing Domestic Outlets 1
FY2019 Business strategy amp its progression
Accelerated Expansion (Directly-managedFranchised)
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
3
4
5
2
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 25
FY2019 Business strategy amp its progression
1 Improvement of Existing Domestic Outlets
Strategy
Improving the performance of domestic outlets 1
Media strategy
TV Commercial of Kushiya Monogatari and Maidoookini Shokudo broadcasted in Aug and Nov
Coupons through mobile application eg ldquoSmart Newsrdquo ldquoGunosyrdquo
To introduce Rakuten point card service
To enhance the strategy to attract more foreign tourists
To reform the existing outlets and refine the menus pricing etc
To enhance the attractiveness of products in Shokudo by developing new types of Shokudo (eg Himeji Shokudo Harinakano)
To enhance the promotion for seasonal campaigns and products
To attract more customers through productive merchandising planning (eg Shokudorsquos day Coupons)
2
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 26
Improvement to the existing Maidoookini Shokudo performance
To enhance the promotion for seasonal rice to improve customer satisfaction
To diversify the toppings (green onion ginger cheese dried sardine) for the Tamagoyaki one of the well-known menu items thereby making it a value-added side dish that attracts more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 27
FY2019 Business Strategy amp its progression
Improvement to the existing Maidoookini Shokudo performance
Seasonal limited edition menus and ldquoShokudorsquos dayrdquo a promotion on every Tuesday should attract more customers
Continue offering Rakuten point card service and providing coupons through mobile apps (eg ldquoSmart NewsrdquoldquoGunosyrdquo)
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 28
Improvement to the existing Kushiya Monogatari performance
FY2019 Business Strategy amp its progression
To discuss merchandise planning every 3 months to enhance seasonal campaigns and its products
TV commercial broadcasted from Aug 2018 to advertise the brand
To provide coupons
1 Improvement of Existing Domestic Outlets-1
Oct ~ the middle of Dec The middle of Dec ~ Mar
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 29
Improvement to the existing Ebinoya performance
9 new outlets including franchised outlets of Ebinoya a brand with an established business model and outstanding performance are targeted to open by FY2019
Total of 46 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
To continue the popular all-you-can-eat Mentaiko
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 30
Improvement to the existing Sachifukuya performance
16 new outlets of Sachifukuya a brand with outstanding performance are targeted to open by FY2019
Total of 43 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
Cater to the needs of customers based on the location where the store is developed (eg Kyoto-style cuisine serving food in Ohitsu Cafeacute type)
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Sep ~ Nov Dec ~ Feb
Sachifukuya in Piole Himeji
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 31
Improvement to the existing Katsuma performance
6 new outlets of Katsuma a brand with outstanding performance are targeted to open by FY2019 totalling 12 outlets beyond FY2019
To advertise the seasonal campaigns and its products to attract more customers
FY2019 Business Strategy amp its progression
1 Improvement of Existing Domestic Outlets-1
Katsuma in Maya Kobe
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 32
To provide coupons through mobile app eg ldquoSmart Newsrdquo ldquoGunosyrdquo
The Rakuten point card service was introduced in July
New TV commercial of Kushiya Monogatari was broadcasted in Aug
TV commercial of Maidoookini Shokudo was broadcasted in the Kansai area in Nov Mr Yutaka Matsushige a famous Japanese actor was selected to act in the commercial
FY2019 Business Strategy amp its progression
To improve the awareness of brands through pursuing the media strategy actively
1 Improvement of Existing Domestic Outlets‐2
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 33
Ebinoya in Kuromon ichiba market was awarded the ldquoCertificate of excellence 2018rdquo by Tripadvisor
Ebinoya in Shinsabashi was awarded the ldquoExcellent restaurant of the year 2018rdquo by Dazhong Dianping a popular review app in China
FY2019 Business Strategy amp its progression
To enhance the strategy to attract foreign tourists
1 Improvement of Existing Domestic Outlets-2
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 34
2
FY2019 Business Strategy amp its progression
Overseas Business Strategy
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedfranchised)
1
4
5
3
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 35
FY2019 Business strategy amp its progression
2 Accelerated Expansion(Directly-managedfranchised)
Strategy
60 new domestic directly-managed outlets are targeted to open by FY2019
1
20 new domestic franchised outlets are targeted to open by FY2019
Refine the new brands opened after 2018 (eg ldquoModena mamardquo ldquoMusubiya Hinone Mizunonerdquo )
Speed up the new outlet opening schedule especially for those brands with outstanding performance eg ldquoSachifukuyardquo ldquoEbinoyardquo
Speed up the franchised outlet opening (Mainly ldquoMaidoookini Shokudordquo ldquoKushiya Monogatarirdquo )
Accelerate the franchising of brands with outstanding performance in directly-managed business (eg ldquoSachifukiyardquo ldquoEbinoyardquo)
New brand development amp Structure enhancement
2
3
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 36
FY2019 Business Strategy amp its progression
New brand ldquoModena Mamardquo serving stone oven pizza opened on 24th Oct 2018 in Kitahama
Customers can casually stop by for authentic Italian food during lunch or after work
Modena Mama in Osaka Temmangu mae
Stone oven pizza
New brand development amp Structure enhancement-3 2
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 37
FY2019 Business strategy amp its progression
New brand ldquoMusubiya Hinone Mizunonerdquo serving Misubi (rice ball) a well-known Japanese food overseas opened in Kansai International Airport on 31st Jan 2019
To select a suitable location for store development
New brand development amp Structure enhancement-3 2
Musubiya Hinone Mizunone in Kansai International Airport
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 38
3
FY2019 Business Strategy amp its progression
Strategy for MampA Capital amp Business Alliance
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
4
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 39
Existing business in Taiwan China (Shanghai) Indonesia and United States (Los Angeles)
25 overseas outlets are owned as of the end of 2018
1
FY2019 Business Strategy amp its progression
Master License Agreement with Cabalen Management Co Inc (Philippines)
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
3
Master License Agreement with New One Dining Ltd (Canada)
To start a full-scale expansion of Tempura Ebinoya in Canada
2
To select the suitable brands for overseas expansion
Ebinoya Katsuma Musubiya Hinone Mitsunone
4
3 Overseas Business Strategy
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 40
3 Overseas Business Strategy‐1
FY2019 Business Strategy amp its progression
Existing overseas business in Taiwan Shanghai China Indonesia Los Angeles US
Kushiya Monogatari in Port of Taichung Sachifukuya in Taipei Taiwan
Since the opening of Daan Forest Shokudo the 1st Maidoookini Shokudo opened in 2014 in Taiwain Fujio has grown to operate 15 outlets (12 Maidoookini Shokudo 2 Kushiyamonogatari 1 Sachifukuya)
Advance menu and location development to cater to local preferences in the existing market together with business partners in Taiwan
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 41
3 Overseas Business Strategy‐3
FY2019 Business Strategy amp its progression
MLA with Cabalen Management Inc (Philippines)
Tsurumaru Udon x Tempura in Robinsons Place Manila
To start a full-scale expansion of Tsurumaru Udon Honpo in the Philippines
The 1st Tsurumaru opened in Robinsons Place Manila on 20th Feb 2019
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 42
FY2019 Business Strategy amp its progression
Tempura ldquoEbinoyardquo Tonkatsu ldquoKatsumardquo ldquoMusubiya Hinone Mitsunonerdquo
3 Overseas Business Strategy‐4 Select the suitable brands for overseas expansion
Tempura is also popular overseas and well-accepted by foreigners as a quick and easy Japanese food
To select a suitable location for overseas expansion of Musubiya Using some favourite ingredients among foreigners inside the Musubi (rice ball) eg spam
Variation on Tonkatsu (Deep-fried pork cutlet) and menu development to cater to foreignersrsquo preferences
Ebinoya in Bakuromachi Katsuma in Tenjinbashisuji 4th Avenue
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 43
FY2019 Business Strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
5
4
3
Strategy for MampA Capital amp Business Alliance
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 44
4
4
Improvement for Hara Donut The Don and Sabaroku Seimensho 1
Mamp
A
Cap
ital amp
Bu
sin
ess A
llia
nce
FY2019 Business strategy amp its progression
23 26 and 23 outlets respectively 72 existing outlets of which half is directly managed and the other half is franchised 2 new outlets are expected to open in 2019 To refine the menu and location strategy to cater to consumer trends
Seeking MampA of New Brands amp Opportunities for Capital amp Business Alliance
2 Grouping the Business of Rose Garden
To reform Rose Garden a booming restaurant in Okinawa while operating To capitalize on the know-how for store development
To ensure continuous growth to become a brand for the masses that can operate multiple stores
To access the new market efficiently to speed up growth To capitalize on our know-how for store development from our existing businesses
To franchise SAMrsquoS a thriving steak house with a 50 year history in Okinawa To refine the existing manual and system To capitalize on the know-how for store development To consider overseas expansion
3 Grouping the business of SAMrsquoS
MampACapital amp Business Alliance
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 45
Ownership of Sabaroku Seimensho Co Ltd acquired in July 2018 Ramen noodle flavor augmented by dried smoked mackerel shavings
4 MampACapital amp Business Alliance‐1
FY2019 Business strategy amp its progression
Sabaroku Seimesho
Shredded dried-mackerel Sabaroku Seimensho in Settsu-Tonda Mae
Mackerel sushi amp Mackerel Soy-sauce Soba noodle
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 46
Ownership of Rose Garden and American Kitchen acquired in Dec 2018 Both located in Okinawa well known for American style breakfast and dinner
4
FY2019 Business strategy amp its progression
Rose Garden amp American Kitchen MampACapital amp Business Alliance‐2
Rose Garden in Okinawa
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 47
Ownership of Great Eastern Co Ltd which operates SAMrsquoS is forecasted to be acquired in April 2019 Dishes are cooked in front of customers A well known steak house among tourists for superb cooking performance
4 MampACapital amp Business Alliance‐3
FY2019 Business strategy amp its progression
SAMrsquoS
SAMS Anchor Inn Ginowan
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 48
FY2019 Business strategy amp its progression
Improvement of Existing Domestic Outlets
Accelerated Expansion (Directly-managedFranchised)
1
2
3
4 Strategy for MampA Capital amp Business Alliance
5
Overseas Business Strategy
Productive Community Service Through ldquoFujio Farmrdquo amp ldquoFujio Childrdquo
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 49
To expand the employment of persons with disabilities 16 disabled individuals are planned to be employed in 2019
To provide tomato berry baby spinach leaf lettuce etc to our existing outlets
To start the culture of wine grape and cucumber in Spring
To promote the regional agricultural and economic development through agricultural welfare collaboration
To offer safe and reliable ingredients to our customers through in-house production
FY2019 Business strategy amp its progression
Special subsidiary company means a company that has special accommodations for persons with disabilities The employment rate of persons with disabilities is calculated in the parent companyrsquos employment rate
5 Fujio Farm Co Ltd Approval of Special Subsidiary Company acquired
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 50
FY2019 Business strategy amp its progression
5 Fujio Child Co Ltd
School event in Halloween School event in Setsubun School meals are cooked with the seasonal vegetables grown by the students
We also let them peel the vegetables to make them enjoy the progressionion
Fujio Child Co Ltd was established in June 2016
Fujio Himawari day care center opened afterwards to support and ensure the working mother can balance work and family
The concept of our day care is to raise independent minded sensitive and caring children
Three day care centers exist
As a day care center operated by our subsidiary company a lot of effort is put in the school meal Food safety is prioritized through the prevention of food allergy
Students are able to view the cooking process through a window to increase anticipation
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 51
No of outlets by Directly-managedFranchised and brand
Total 893 outlets as of the end of 2018
Honolulu Coffee (21 outlets) Hara Donut (23 outlets) The Don (26 outlets) Sabaroku Seimenjo (23 outlets) are included
Directly-managed Franchised Total JV outlets overseas are included JV outlets overseas are included
Maidoookini Shokudo 149 274 423
Kushiya Monogatari 91 26 117
Kappogi 36 8 44
Tsurumaru 51 9 60
Sachifukuya 24 3 27
Ebinoya 33 4 37
Others 149 36 185
Total 533 360 893
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 52
No of outlets by brands (as of FY2018)
Other Brand
Maidoookini Shokudo Kushiya Monogatari Tsurumaru Kappogi Sachifukuya
423 outlets 117 outlets 60 outlets 44 outlets 27 outlets
Ebinoya Delices Fujioken Uchino Shokudo Katsuma
37 outlets 13 outlets 12 outlets 7 outlets 6 outlets
The Don Sabaroku Seimenjo Hara Donut Honolulu Coffee Others
26 outlets 23 outlets 23 outlets 21 outlets 54 outlets
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 53
Distribution map of domestic outlets (as of FY2018)
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 54
Market section transition to the 1st Sec of TSE
Fujio Food System Co Ltd (ldquoFujiordquo) is pleased to announce that the market division
has transitioned from Tokyo Stock Exchangersquos JASDAQ Standard to the 1st Section
from 30th January 2019 Meanwhile Fujio is delighted to celebrate the 40th
anniversary of the establishment of Fujio
Thank you to all stakeholders for your support
Since the companyrsquos foundation our ultimate goal of ldquobeing the top restaurant company for the
masses in Japanrdquo has served as a basic outline for our business strategy We cater to our
stakeholders by striving for consistent growth in business and through our contributions to
society
Your continued support is highly appreciated
Fujio Food System Co Ltd
(A brand new start)
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice
Copyright copy Fujio Food System Co Ltd All rights reserved 55
Photo Maruten Shokudo (Photo was taken in 1955 the model of Maidoookini Shokudo which was operated by Mr Masahiro Fujiorsquos Family)
The purpose of this presentation is to share the financial results and the information related to business strategy of Fujio Food System Co Ltd
The information contained here is not meant to be a solicitation to purchase our shares The opinions forecasts etc are based on the information when creating this
presentation We do not promise nor guarantee the accuracy and security of such information provided here Moreover changes may happen without any notice