forthcoming books - Himalaya Publishing House

www.himpub.comJAN 20191

FORTHCOMING BOOKS

Foreign Institutional Investors and Indian Capital Market– Mohammad Noor Alam

Software Testing Handbook – My Testing Days of Modern Arena– Arupratan Santra

Economics for Engineering and Management Students– Sumana Chatterjee

Creativity Does Not Happen within Captivity– Sunila Banerjee Mitra

Financial Mangement Practices of India Inc– Smita Sudhir Jape

Financial Performance and Efficiency of Meghalaya Cooperative Apex Bank Ltd.– Joyeeta Deb

Recent Advances in Plant Molecular Biology– Sameer S. Bhagyawant & Nidhi Srivastava

Actuarial Analysis in Banking and Insurance– O.P. Agarwal

Demystifying Mind and Inner Journey– Pravin Suresh Mutange

A Comparative Study On HRD Climate of Public and Private Sector Banks– Sasmita Nayak

R for Business and Economics– Bidyut Kumar Ghosh

Impact of New Generation Private Sector Banks On The Performance of Public SectorBanks in India– D. Sreenivasa Chary

Cultural Tourism Resources of India– Annamalai Murugan

UGC-NET Electronics Science– Sonal Saxena

Values and Ethics of Business and Profession– S.K. Sarangi

Agribusiness Management– Anjan Mishra, Debasish Biswas & Arunangshu Giri

Data and Business Analytics– C.S.V. Murthy

Contribution of the Jains to the Economic and Socio-cultural Development of the City ofBombay (1860-1960)– Hemali Suresh Sanghavi

Hindu Society-Entropy and Chaos– Varagur Swaminathan Muralidharan

www.himpub.com JAN 20192

AGRICULTURE AND RURAL DEVELOPMENTAQUACULTURE FARMING IN TROPICAL COUNTRIESD.K. Belsare & R.K. Singh

ISBN: 978-93-5273-073-5 Edn: 2019 In press

Introduction1. Aquaculture Farming System2. Major Categories of Fish Farms Used in Aquaculture3. Aquaculture Technologies4. Feed and Feeding Technology in Aquaculture5. Trade and Economy6. Management of Aquaculture7. Some Issues of 21st Century8. Disaster Risk Management9. Legal Aspects of Aquaculture Sector

10. Aquaculture and Livelihoods of the Rural Poor of the TropicalCountries

11. Analytical Methods in AquacultureReferences

RURAL DEVELOPMENT IN INDIAVasant DesaiSection 1: Rural IndiaSection 2: Rural DevelopmentSection 3: Present Rural Development ProgrammesSection 4: Approach to Rural DevelopmentSection 5: Financing Rural DevelopmentSection 6: Rural ManagementSection 7: Future of Rural DevelopmentSection 8: Experiments in Rural DevelopmentSection 9: Select Bibliography

ISBN: 978-93-5097-643-2 Edn: 2018 Price: ` 1595 (US $ 64)

AGRICULTURE AND RURALDEVELOPMENTK. Venkata ReddyPart - 1 : IntroductionPart - 2 : Rural Development: Theoretical BackgroundPart - 3 : Resources and Planning for DevelopmentPart - 4 : Schemes in DevelopmentPart - 5 : Concerns in the Process of DevelopmentPart - 6 : Era of New Economic Policy

ISBN: 978-93-5051-793-2 Edn: 2018 Price: ` 1250 (US $ 50)

RURAL AND FARM CREDITK.V. Nagaraj, P. Jyothsna & D.M. Latha

ISBN: 978-93-5273-553-2 Edn: 2017 Price: ` 895 (US $ 36)

1. Rural Credit2. Rural Credit Agencies3. Farm Credit4. Sources of Farm Credit5. Farm Credit Analysis

Case StudyAnnexure

RURAL POVERTY ANDHUMAN DEVELOPMENTLINKAGES AND IMPLICATIONSVeena Kumari

1. Introduction2. Review of Literature3. Methodology4. Agro-economic Situation of Project Area5. Findings and Discussion6. Summary and Conclusions

BibliographyAppendices

ISBN: 978-93-5024-943-7 Edn: 2016 Price: ` 442 (US $ 18)

RURAL DEVELOPMENTI. Satya Sundaram

ISBN: 978-81-8488-089-2 Edn: 2015 Price: ` 1500 (US $ 60)

Part I : Rural Development: An OverviewPart II : Agriculture and Allied ProgrammesPart III: Rural Power StructurePart IV: Special SchemesPart V: Rural Banking in IndiaPart VI: Rural Delivery SystemPart VII: Rural Development: Experiences of Select

Countries

RURAL AND MICRO FINANCEM.K. Sarma

ISBN: 978-93-5097-345-5 Edn: 2013 Price: ` 450 (US $ 18)

1. Rural Environment2. Rural Industries3. Rural Finance4. Co-operation

CURRENT STATUS OF INDIANFRUIT PROCESSING INDUSTRYVIS-A-VIS BRAZIL(A CASE STUDY OF MANGO)Purushottam Bung

ISBN: 978-93-5142-464-2 Edn: 2014 Price: ` 850 (US $ 34)

1. Introduction2. Review of Literature3. Research Design and Methodology4. Secondary Research5. Primary Research Pertaining to Farmers Cultivators6. Primary Research Pertaining to Processors7. Conclusion and Recommendations

8. Limitations ofthe Study andScope forFurther StudiesAppendicesReferences


AGRICULTURE AND RURAL DEVELOPMENTIRRIGATION DEVELOPMENTPOLICY AND AGRICULTURE ININDIA SINCE INDEPENDENCEP. Chiranjeevulu & M. Chandraiah

ISBN: 978-93-5097-134-5 Edn: 2012 Price: ` 950 (US $ 38)

Technical Session – ITechnical Session – IITechnical Session – IIITechnical Session – IV

AGRICULTURAL BUSINESSMANAGEMENTH.L. Nagaraja MurthyUnit 1: 1. Introduction the Indian Agricultural Economy: Characteristics,Importance and Economic Planning, 2. Relevance of AgribusinessManagement, 3. Agribusiness: Meaning, Nature and Importance,4. Structure and Forms of Agribusiness and Role of WTO, 5. BasicInfrastructural Facilities for Agribusiness, Unit 2: 6. Role of CorporateSector and Agri Export, 7. Farm Business Management, 8. Indian Agriculture

ISBN: 978-93-5142-163-4 Edn: 2013 Price: ` 950 (US $ 38)

in Historical Context, Unit 3: 9. Food Processing Units – Agro-based Industries, 10. GovernmentSchemes/Programmes in the Agriculture Sector, 11. Marketing – Agriculture Marketing, 12. Role ofGovernment in Promoting Agricultural Marketing, 13. Outlook – Challenges in Indian Agriculture Marketing,14. Governmental Programmes for Rural Development, Unit 4: 15. Linkages of Agro Industries to IndianEconomy, 16. National Food Processing Policy (NFP), 17. Various Agro-processing Industries,18. Scope for Agribusinesses in India, Unit 5: 19. Role of Banks in Agriculture Sector, 20. CreditFacilities to Agribusiness Units, 21. Cooperative Marketing Agencies, 22. Major Players in Marketingof Processed Foods, 23. Major Players in the Food Industry

BT COTTON CULTIVATIONIN INDIA:ADOPTION, IMPACT, ECONOMICSA. Narayanamoorthy & S.S. Kalamkar

1. Introduction2. Cotton Cultivation in Maharashtra: An Overview3. Economics of Bt Cotton Cultivation: An Analysis

Based on Field Data4. Findings and Policy Recommendations

References

ISBN: 978-93-5024-746-4 Edn: 2011 Price: ` 350 (US $ 14)

POVERTY, INEQUALITY ANDNATURAL RESOURCEDEGRADATIONR. Mahesh1. Introduction, 2. Poverty Inequality and Natural ResourceDegradation in the Commons – An Overview,3. Methodology of the Study, 4. The Kerala Marine FisherySector, 5. Determinants of Income Differentials amongFishing Units, 6. Socio-economic Condition of theCommunity in the Study Village, 7. Poverty and Inequalityamong Fisherfolk in the Study Village, 8. HouseholdIncome and Resource Dependence of Fishery Households,9. Summary and Conclusion, Bibliography.

ISBN: 978-81-8488-533-0 Edn: 2010 Price: ` 450 (US $ 18)

ENVIRONMENT, AGRICULTUREAND COMMUNITY INHIMACHAL PRADESHRicha

1. Environmental Issues in Agriculture: The Case2. Biophysical Environment3. Land-use and Cropping Pattern4. Livestock Farming5. Demographic Trends and Socio-economic Characteristics6. Community and Community Participations in Himachal Pradesh7. The March Ahead, List of Tables, List of Maps, List of Plates

ISBN: 978-81-8488-134-9 Edn: 2008 Price: ` 600 (US $ 24)

MICRO AND MACRO ECONOMICS AND GENERAL ECONOMICSMANAGERIAL ECONOMICS(Theory & Applications)D.M. Mithani

ISBN: 978-81-8488-257-5 Edn: 2018 Price: ` 1895 (US $ 76)

1. The Nature and Significance of Managerial Economics2. Basic Concepts, Tools and Techniques of Analysis3. Market Demand Analysis 4. Theory of Consumer Demand5. Elasticity of Demand 6. Demand Estimation 7. DemandForecast ing and Demand-led Business Strategy8. Production Analysis 9. Supply Analysis 10. Cost Analysis11. Economies of Scale and Scope 12. Revenue Analysis13. Market Morphology 14. Competitive Equilibrium Price 15. Objectives of theFirm 16. Break-even Analysis and Cost Control 17. Theory of Profit Maximisation:Conditions for Equilibrium of a Firm 18. Equilibrium of the Firm and Industryunder Perfect Competition 19. Monopolistic Competition 20. Price Discrimination(Discriminating Monopoly) 21. Monopolistic Competition 22. Oligopoly Market23. Pricing Policy and Methods 24. Profit Policy and Profit Planning.... (Contd.)

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ISBN: 978-81-8488-119-6 Edn: 2009 Price: ` 550 (US $ 22)

INDIA’S SPECIAL ECONOMICZONESK.N. Ghorude1. Introduction, 2. Review of Literature, 3. TheoreticalFramework of Special Economic Zones, 4. India’s SpecialEconomic Zones: A Profile, 5. Santacruz Special EconomicZone: Export Growth, 6. Santacruz Special Economic Zone:Employment Generation, 7. Santacruz Special Economic

Zone: Technology Transfer, 8. India’s Special Economic Zones: Linkages andCritical Success Factors. 9. India’s Special Economic Zones: Problems and PolicyIssues 10. Conclusion Annexures I-VI Bibliography

MANAGERIAL ECONOMICST. Naga Lakshmi, K. Hemalatha Reddy& K. Samuel Sudhir

ISBN: 978-93-5273-643-0 Edn: 2017 Price: ` 1095 (US $ 44)

1. Nature and Scope of Managerial Economics2. Demand Analysis3. Production Analysis4. Cost Analysis5. Market Structure

Practical Problems


ADVANCED MICROECONOMICSJ. Cyril Kanmony

ISBN: 978-93-5273-104-6 Edn: 2017 Price: ` 1250 (US $ 50)

1. Introduction and Basic Concepts2. Theory of Demand3. Theory of Production and Costs4. Price and Output Determination5. Alternative Theories of Firms6. Distribution7. Welfare Economics8. General Equilibrium9. Economics of Uncertainty References List of Books for Further Reading

MICRO AND MACRO ECONOMICS AND GENERAL ECONOMICSPRINCIPLES OF ECONOMICSD.M. Mithani

ISBN: 978-93-5202-967-9 Edn: 2017 Price: ` 1295 (US $ 52)

1. Nature of Economic Analysis, 2. Wants and Consumption,3. Consumer's Behaviour (Marginal Utility Analysis CardinalApproach), 4. Indifference Curve Analysis, 5. Elasticity ofDemand, 6. Elasticity of Supply 7. Factors of Production,8. Theory of Production, 9. Cost of Production, 10. Formsof Market, 11. Pricing : Perfect Competition, 12. Equilibriumof the Firm and Industry, 13. Monopoly, 14. MonopolisticCompetition, 15. Theory of Distribution, 16. Rent,

17. Wages, 18. Interest, 19. Profit, 20. National Income and Inequality, 21. PublicFinance (Nature, Significance and Principles), 22. Public Revenue, 23. PublicExpenditure, 24. Budgetary Policy and Deficit Financing, 25. Economic Systems

ISBN: 978-93-5202-548-0 Edn: 2017 Price: ` 1250 (US $ 50)

ECONOMICS FOR MANAGERSR.S. Ramesh & Manjunatha H.S.

1. Managerial Economics2. Production Analysis3. Cost and Revenue Profit Functions4. Market Structure5. Indian Economic Development6. Industrial Policies and Structure7. Economic Policies

Case Study and Practical Problems

ISBN: 978-93-5024-446-3 Edn: 2017 Price: ` 950 (US $ 38)

Consumption Function Rational Expectations Supply Side Economics Indian Economy – PlanningEra Characteristics of Indian Economy Development of Indian Economy (Sector Wise Analysis) Highlights of Developmental Activities of Indian Economy (2002-2003) Review of Recent Developmentsin Indian Economy 2002-2003 and 2003-2004 Recent Policies of Government of India Case Studies Bibliography and References Objective Questions.

ECONOMICS FOR BUSINESSAppannaiah, Reddy & Shanthi Economics for Business Economics and Econometric Models TheTheory of Consumer Behaviour Demand Analysis Demand Forecasting Revenue Analysis and Linear Programming Production Analysis CostAnalysis Market Structure Equilibrium of a Firm under Perfect Competition Pricing under Monopoly and Monopolistic Competition Pricing underOligopoly Neoclassical Theory of Firm Pricing Theories – VariousModels Management Theories of a Firm Pricing Methods, Policies andPractices Circular Flow of Income National Income Analysis MacroEconomic Policies and Balance of Payments Inflation Unemployment

ECONOMICS FOR MANAGERSD.M. Mithani

Module I : IntroductoryModule II : Firms in Competitive MarketsModule III : OligopolyModule IV : Production and GrowthModule V : Aggregate Demand and Aggregate Supply

ISBN: 978-81-8488-781-5 Edn: 2017 Price: ` 1295 (US $ 52) ISBN: 978-93-5024-158-5 Edn: 2017 Price: ` 995 (US $ 40)

ECONOMICS FOR MANAGEMENT(Text & Cases)S.K. SarangiEconomics - I : Micro EconomicsEconomics - II : Macro EconomicsEconomics - III : Business Economics

MACROECONOMICS FORBUSINESS DECISIONSM. Muniraju & S.K. Podder

ISBN: 978-93-5051-570-9 Edn: 2017 Price: ` 950 (US $ 38)

1. Introduction to Macroeconomics2. National Income3. Consumption4. Savings5. Investments6. Money7. Monetary System8. Fiscal Policy9. Economic Growth

ECONOMIC ANALYSIS FORBUSINESSP. Saravanavel & G. Kavitha

ISBN: 978-93-5273-689-3 Edn: 2017 Price: ` 1095 (US $ 44)

1. Introduction to Economics: The Themes of Economics,2. Economic Problems and Production Possibility Frontier, 3. ConsumerBehaviour, 4. Law of Demand and Demand Analysis, 5. Elasticity of Demand,6. Indifference Curve Analysis and Revealed Preference Theory, 7. Supplyand Elasticity of Supply, 8. Returns to Scale, 9. Analysis of Cost OutputRelationship (Cost Function), 10. Economies and Diseconomies of Scale,11. Market Structure – Perfect and Imperfect Competit ion,

12. Pricing under Different Market Structure/Equilibrium of Firm, 13. Factors of Production and FactorPricing, 14. Circular Flow of Income and Expenditure, 15. National Income, 16. Classical Approach ofIncome and Employment, 17. Keynesian Approach of Savings and Investments, 18. Multiplier Effect,19. Demand and Supply of Money, 20. General Equilibrium: An Integration of Product and Money Markets,21. Inflation, Deflation and Stagflation, 22. Inflation and Unemployment: Phillip’s Curve and Okun’s Law,23. Macroeconomic Policies – Monetary Policy, 24. Macroeconomic Policies – Fiscal Policy, 25. Supply–side Policy and Management, 26. Market Failures, Externalities and Government Regulation,Suggested Readings


MICRO FINANCE: ISSUES ANDCHALLENGES IN NEW ERAK.C. Biswal

ISBN: 978-93-5273-319-4 Edn: 2017 Price: ` 1250 (US $ 50)

1. Micro Finance through Self-Help Groups – A Tool forSocio-economic Development: An Empirical Evaluation,2. A Study on Micro Finance: When Women are the MainTarget Group of Micro Finance and Micro Finance is anInstrument to Reinforcement of Women’s Economic Status,3. Problems and Prospects of Self-help Groups: AnEmpirical Study, 4. Role of Self-help Groups in Capacity

Building of Women: An Empirical Assessment, 5. Women Empowerment throughSelf-Help Groups in Salem District: An Empirical Assessment, 6. EconomicEmpowerment through SHG in East Garo Hills District of Meghalaya – A CaseStudy of Songsak Block, 7. Increasing Responsibility towards Self-esteem andSelf-confidence of Women: Micro Credit Impact, 8. Status of Micro Finance inMeghalaya and its Impact on Sustainable Development, 9. Micro Finance throughSHG-Bank Linkage Programme: An Assessment on North-east of India... (Contd.)

MICRO FINANCE:THEORY AND PRACTICESK.C. Biswal

ISBN: 978-93-5273-568-6 Edn: 2017 Price: ` 895 (US $ 36)

1. The Study of Challenges in Micro Finance and Growth Opportunities forFinancial Institutions, 2. A Review on Micro Finance: Concepts andDevelopments, 3. A Study on Role of Self Help Groups in EmploymentGeneration with Special Reference to Government of Andhra Pradesh,4. A Study on Gossaigaon Brahma Sewa Ashram and Its Contributions inRural Development, 5. Issues of Multiple Borrowings in Micro Finance,6. Micro Finance: A Tool of Rural Development, 7. Micro Finance: A “Rayof Hope” in the Life of Marginalised People, (An Opportunity and ChallengesPerspective), 8. Role of Micro Finance in North-Eastern Region for theUpliftment of the People, 9. Demonetization is the Going Process for IndianEconomy, 10. A Cashless Economy in India, 11. Pain and Gain for India’sEconomy after Drastic Withdrawal of Cash Supplies, 12. Evolution andGrowth of Micro Finance in India, 13. Evolution and Challenges of MicroFinance in India... (Contd.)

VEHICULAR AIR POLLUTIONAND SOCIO-ECONOMICCHARACTERISTICS OF VEHICLEOPERATORS(WITH A CASE STUDY OF KANPUR CITY)K.M. Mohapatra

ISBN: 978-93-5262-333-4 Edn: 2016 Price: ` 950 (US $ 38)

1. Introduction, 2. Economics of Air and Air Pollution, 3. Vehicular Air Pollution andRelated Economic Theories, 4. Air Quality and Vehicular Emissions: A ComparativeStudy between India and Uttar Pradesh, 5. Review of Literature, Objectives,Methodology and Hypotheses, 6. Overall Scenario of Air Quality, Vehicles, Roads,Traffic Systems and Vehicular Pollution in Kanpur City... (Contd.)

MACROECONOMICSSuman Kalyan ChakrabortyPart I : IntroductionPart II : Classical and Keynesian Approach of Aggregate Demand

and Supply FunctionPart III : Behavioural FoundationPart IV : Aggregate Demand, Aggregate Supply and

Supermultiplier ModelPart V : National Income, Capital Formation, Government

Expenditure Tax and Transfer Multiplier

ISBN: 978-81-8488-986-4 Edn: 2017 Price: ` 1275 (US $ 51)

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Part VI : Anatomy of Unemployment and InflationPart VII : Money and BankingPart VIII : Trade Cycle Models and International TradePart IX : Income, Money, Interest and Output-Price DeterminationPart X : Advanced Topics of Policy Formulation

GlossaryIndex

ISBN: 978-93-5273-066-7 Edn: 2016 Price: ` 1250 (US $ 50)

AN INTRODUCTION TOMICRO ECONOMICSD. Bose & A. Marimuthu1. Introduction, 2. Cardinal Analysis, 3. Ordinal Analysis,4. Revealed Preference Theory, 5. Factors of Production,6. Theory of Production, 7. Value, 8. Cost and Curves,9. Revenue and Revenue Curves, 10. Perfect Competition,11. Imperfect Competition, 12. Monopoly, 13. DiscriminatingMonopoly, 14. Bi lateral Monopoly, 15. Monopsony,

16. Duopoly, 17. Oligopoly, 18. Monopolistic Competition, 19. Distribution,20. Rent, 21. W age, 22. Interest, 23. Profi t, 24. Concept of Equilibrium,25. Individual Behaviour under Situations Involving Risk and Uncertainty,26. Production Functions, 27. Supply Analysis, 28. Non-collusive Oligopoly orClassical Models of Oligopoly, 29. Theories of Oligopoly Pricing

ISBN: 978-93-5202-885-6 Edn: 2015 Price: ` 850 (US $ 34)

INTRODUCTORY ECONOMICSFOR ENGINEERSMoon Moon Hussain

1. Introduction,2. National Income Determination,3. Money and Banking,4. Industry, Market and Trade,5. Budget, Policies, and Indicators,6. Economic Growth and the Role of Engineers,

ReferencesGlossary of Economic Terms and Concepts

ISBN: 978-81-8488-408-1 Edn: 2015 Price: ` 1295 (US $ 52)

ECONOMICS FOR MANAGEMENT(Text & Cases)Misra & PuriModule 1 : IntroductionModule 2 : Theory of Production and CostsModule 3 : Theory of FirmModule 4 : Macroeconomic AnalysisModule 5 : Indian Economy

Cases

JUTE CULTIVATION IN NORTHBENGAL – ITS PROBLEMSAND PROSPECTSSatyabrata Sengupta

1. Introduction2. History of the Jute Industry3. Crisis in Jute Industry4. Jute Cultivation in North Bengal5. Marketing of Raw Jute6. Role of Government Agencies in Jute Cultivation of

North Bengal7. Jute Cultivation in North Bengal - Its Prospects

ISBN: 978-93-5142-537-3 Edn: 2014 Price: ` 750 (US $ 30)

8. Summary andConclusionAppendicesBibliography

MICRO AND MACRO ECONOMICS AND GENERAL ECONOMICS


ECONOMICS FOR MANAGERSGeetha M. Rajaram, Akhila R. Udupa& S. Shalini

ISBN: 978-93-5202-340-0 Edn: 2014 Price: ` 950 (US $ 38)

1. Introduction to Macroeconomics2. Demand Analysis and Consumer Behaviour3. Theory of Production and Analysis of Cost4. Determination of Price and Output5. Factor Market and Pricing6. Macroeconomic Analysis and Policy

INTRODUCTORY MICROAND MACRO ECONOMICSAbhijit Das & Kalyan Basu

Part A: Introductory Micro EconomicsUnit I: IntroductionUnit II: Consumer’s Equilibrium and DemandUnit III: Producer Behaviour and SupplyUnit IV: Forms of Market and Price DeterminationUnit V: Simple Applications of Tools of Demand and Supply

Part B: Introductory Macro EconomicsUnit VI: National Income and Related AggregatesUnit VII: Money and BankingUnit VIII: Determination of Income and EmploymentUnit IX: Government Budget and the EconomyUnit X: Balance of Payments

ISBN: 978-93-5202-690-6 Edn: 2014 Price: ` 1450 (US $ 58)

ISBN: 978-93-5142-482-6 Edn: 2014 Price: ` 550 (US $ 22)

AARTHIK SIDDHANT – PAPER IGorakhnath Shikhare, Avinash Shendre& Sanjay Dayre

1. Concepts of Revenue2. Objectives of a Firm3. Break-even Analysis4. Market Structure5. Monopoly6. Monopolistic Competition7. Oligopoly8. Pricing Methods9. Capital Budgeting

ECONOMIC ANALYSIS FORBUSINESS DECISIONSB. Meghe, D. Kumar & V. NakhatePart I: 1. Introduction to Managerial Economics, 2. Theory of ConsumerBehaviour and Utility Analysis of Demand, 3. Theory of Demand, 4. Theoryof Production, 5. Theory of Supply, 6. Costs of Production, 7. Revenue andBreak-even Analysis, 8. Risk Analysis and Capital Budgeting, 9. MarketStructures: Price and Output Determination Part II: 10. Introduction toMacroeconomics, 11. Circular Flow of Income, 12. MacroeconomicsAggregates and Measurement of National Income, 13. Aggregate Demand,

ISBN: 978-93-5202-550-3 Edn: 2014 Price: ` 950 (US $ 38)

Supply and Related Concepts, 14. Determination of Equilibrium Level of Income and Output, 15. Demandand Supply of Money and Money Market Equilibrium, 16. The IS-LM Curve Model: Blend of Monetary andReal Factors, 17. Central Bank and the Monetary Policy, 18. Price Stability, 19. Tools of EconomicStabilization: Public Finance (Fiscal Policy), 20. Business Cycle, 21. Money and Capital Market in India,22. Balance of Payment, 23. Foreign Exchange Rate and Determination, 24. International InstitutionsPart III: Case Studies, Multiple Choice Questions, Bibliography


ENGINEERING ECONOMICSAND FINANCIAL ACCOUNTINGE. Gnanasekaran

ISBN: 978-93-5142-164-1 Edn: 2013 Price: ` 950 (US $ 38)

1. Marginal Costing2. Demand3. Production Cost Analysis4. Pricing5. Financial Accounting

Two Marks Questions and AnswersAnna University Questions and AnswersIndexReferencesSample Question Papers

EMERGING MARKET ECONOMIESAditi Abhyankar1. The Fourth Dimension 2. How Sinful is the ‘Original Sin’? Emerging MarketEconomies and External Vulnerability 3. BRICS Trade – Triumph in Turmoil4. Emerging Concerns in Emerging Market Economies – A Case for InclusiveGrowth 5. Three Conflic ts in India’s Emerging Market Economy6. Competitiveness of BRIC Countries in Merchandise Trade 7. Social SectorInvestment: India vs. BRIC Club 8. Performance and Prospects of Growth ofBRIC Countries with Special Reference to India 9. Canada’s Increasing TradeRelations with Emerging Market Economies: With Special Reference to Indiaand China 10. Macroeconomic Performance and Public Policy: Brazilian’sEfforts for Sustainable Development 11. Emerging Market Economies: A Decadeof Macroeconomic Performance and Policy Measures 12. Emerging MarketEconomies for Efficiency and Inclusiveness 13. External Vulnerabilities andIts Impact on Indian Economy 14. Role of Venture Capital and Private Equity

in India’s Economic Growth 15. FII Runs the Index 16. Status of Emerging Market Economies – AnAssessment 17. Musings on Poverty: Is Conserving Nature, A Natural Way Out? 18. Interstate Disparitiesin Economic Development in India: A Factor Analysis Approach 19. FDI in Multi-brand Retail in India: Prosand Cons 20. Developments in Indian Money Market 21. Asia – Potential for Green Economy 22. A Study onMarine Fisheries in Kanyakumari District – With Special Reference to Marketing and Socio-economicConditions of Fishermen 23. India’s Foreign Trade – A Key Factor in the Development of India’s Economy24. Rural Development: The Role of Banking Sector 25. Impact of NREGA on the Livelihood of Rural Poorwith Reference to Selected States 26. Migrants’ Remittances in India: Regional Impacts and Policy Issues27. An Assessment of the Restructuring of Public Finances at the National and Sub-national Finances inIndia in Post-liberalization Period 28. National Income versus Natural Resource Accounting:... (Contd.)

ISBN: 978-93-5097-047-8 Edn: 2012 Price: ` 650 (US $ 26)

MANAGERIAL ECONOMICSAND FINANCIAL ANALYSISP. Premchand Babu &M. Madana MohanUnit 1 : Introduction to Managerial EconomicsUnit 2 : Elasticity of DemandUnit 3 : Theory of Production Functions and

Cost AnalysisUnit 4 : Introduction to Markets and PoliciesUnit 5 : Business OrganizationUnit 6 : Capital and SignificanceUnit 7 : Introduction to Financial AccountingUnit 8 : Financial Analysis through Ratios

ISBN: 978-93-5051-017-9 Edn: 2011 Price: ` 850 (US $ 34)

ENGINEERING ECONOMICSAND COSTINGD.M. Mithani & Suresh Chandra Das1. Introduction to Engineering Economics, 2. Market DemandAnalysis, 3. Elasticity of Demand, 4. Supply Analysis,5. Elasticity of Supply, 6. Market Morphology,7. Competitive Equilibrium Price, 8. Production Analysis,9. The Cost Concept and Classification, 10. Time Value of

ISBN: 978-93-5051-935-6 Edn: 2011 Price: ` 850 (US $ 34)

Money, 11. Evaluation of Engineering Projects, 12. Analysis of Public Project,13. Depreciation Accounting, 14. Cost Concept and Elements of Cost, 15. CostSheet, 16. Break-even Analysis, 17. Commercial Banks, 18. Reserve Bank ofIndia, 19. The Financial System in India.



ISBN: 978-93-5024-993-2 Edn: 2011 Price: ` 1250 (US $ 50)

ENGINEERING ECONOMY ANDFINANCIAL MANAGEMENTSeikh Salim & Partha ChatterjeePart - I: Engineering Economy1. Economics: An Introduction, 2. Demand and Supply Analysis, 3. Theoryof Consumer Behaviour, 4. Theory of Production, 5. Theory of Cost,6. Perfect Competition and Monopoly Markets, 7. Some Aspects of Theoryof Product Pricing.Part - II: Financial Management8. Financial Management: Basic Concept, 9. Financial Statement,

10. Working Capital Management, 11. Leverage, 12. Capital Budgeting, 13. Introduction to CostAccounting, 14. Accounting for Material, 15. Pricing of Material Issue, 16. Accounting for Labour,17. Accounting for Overhead, 18. Process Costing, 19. Marginal Costing and Absorption Costing,20. Standard Costing.Appendix 1: Problems and their Solutions on Theory of Demand and Supply, Appendix 2: Problems andtheir Solutions on Theory of Production and Cost, Appendix 3: Problems and their Solutions on PerfectCompetition and Monopoly Select Bibliography on Engineering Economy (Part I)

ISBN: 978-93-5024-734-1 Edn: 2011 Price: ` 650 (US $ 26)

Introduction1. Rethinking on Micro Finance in the Current Scenario*2.Macroeconomic Policy Mix and Micro Finance Institutions 3. SHF –Bank Linkage Programme: Practices and Lessons for Future 4. MicroFinance in India: Past, Present and Future* 5. Micro Finance in India —An Imbalanced Growth 6. The Looming Micro Finance Crisis and ItsImplications for the Rural Sector 7. Micro Finance: Practice and Lessonsfor the Future 8. Micro Finance: Some Basics 9 . Malegam Subcommittee:Need for Microinspection and Regulation

RETHINKING ON MICROFINANCEN.A. Mujumdar & M.G. Shirahatti

Case Studies1. Bank of India Approach to Micro Finance 2. An Overview of Micro Finance Delivery Models in theCity of Mumbai 3. Micro Finance Plus Services — Need of the Day 4. Hindusthan Micro FinancePrivate Limited 5. Micro Finance: Issues and Relevance 6. Micro Finance: Maharashtra StateCooperative Bank Ltd., Experience 7. Micro Finance: Myths and RealitiesAppendix1. Andhra Governments’ Ordinance on Micro 2.Finance Institutions

ISBN: 978-93-5051-208-1 Edn: 2011 Price: ` 950 (US $ 38)

ECONOMICS, BUSINESS ANDINDUSTRIAL MANAGEMENTS.K. Sarangi1. Economics 2. Business Economics 3. Macro-Economics 4. Business5. Economic Development of India 6. Policies and International Trade7. Nature and Importance of Management 8. Evolution of Management9. Management — Society and Environment 10. Functions of Management11. Organising Function of Management 12. Staffing Function13. Direction and Leadership 14. Controlling Function 15. Communication16. Organisational Behaviour 17. Production Management 18. Production Planning 19. ProductionControl 20. Materials Handling, Plant Maintenance and Quality Control 21 Materials Management22. Factory Location and Layout 23. Work Study and Work Measurement 24. Human ResourceManagement 25. Wage and Salary Administration 26.Grievance, Discipline and Trade Unions27. Industrial Laws 28. Management Information System 29. Management and Electronic Commerce30. Safety and Environment Management 31.Marketing Management 32. Financial Management33. Entrepreneurship 34. International Management Question Bank References

1. Nature and Scope of Managerial Economics, 2. BusinessObjective Models and Concepts, 3. Mathematical Tools forDecision Making, 4. Demand Analysis: Determinants andDistinctions, 5. Demand Elast icity: Measurements andDegrees, 6. Demand Forecasting, 7. Production Functionand Optimal Input Mix, 8. Cost and Volume Relations,9. Cost Control, 10. Product Pricing under DifferentMarkets: Perfect Competition and Monopoly, 11. Product Pricing under DifferentMarkets: Duopoly, Oligopoly and Monopolistic Competition, 12. Pricing Policies,13. Pricing Methods: Cost Plus, Incremental, Pioneer and Cyclical Pricing,14. Pricing Methods: Product-Line and Differential Pricing and Price Forecasting,15. Advertising and Sales, 16. Capital Budgeting, 17. Capital Investment Appraisal,18. Cost of Capital, 19. Profit: Determinants and Policies, 20. Profit Planning:CVP Analysis, 21. Linear Programming, Selected ReferencesISBN: 978-93-5024-488-3 Edn: 2010 Price: ` 850 (US $ 34)

ECONOMICS FORMANAGERIAL DECISIONSK.M. Pandey & Manas Pandey

INDIAN ECONOMY

ISBN: 978-93-5299-302-4 Edn: 2018 Price: ` 2095 (US $ 84)

BHARATIYA ARTHAVYAVASTHA V.K. Puri & S.K. Misra

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INDIAN ECONOMYV.K. Puri & S.K. MisraPart I : Economic Development: A Theoretical

BackgroundPart II : Structure of the Indian EconomyPart III : Basic Issues in AgriculturePart IV : The Industrial Sector and Services in Indian

EconomyPart V : Foreign Trade and Foreign CapitalPart VI : Money and BankingPart VII : Public FinancePart VIII : Economic Planning and Policy

ISBN: 978-93-5299-247-8 Edn: 2018 Price: ` 2095 (US $ 84)

ECONOMICS OF DEVELOPMENTAND PLANNING(Theory and Practice)V.K. Puri & S.K. Misra

ISBN: 978-93-5299-404-5 Edn: 2019 Price : ` 1995 (US $ 80)

1. Basic Concepts and Issues in EconomicDevelopment

2. General Theories of Economic Growth andDevelopment

3. Partial Theories of Development4. Problems and Policies – Domestic5. Problems and Policies – International6. Financing Economic Development7. Development Planning: Issues and Techniques8. Development and Planning in India

SUSTAINABLE DEVELOPMENT:FUTURE TRAJECTORYNilam Panchal

ISBN: 978-93-5273-900-4 Edn: 2018 Price: ` 1295 (US $ 52)

Section 1: Education: A Paradigm Shift to FosterSustainability

Section 2: Economic Reforms: Road Map toSustainable Development

Section 3: Ecological Pursuits towards SustainableDevelopment

Section 4: Technology: Drivers of Sustainable MeasuresSection 5: Management Practices: Catalyst to

SustainabilitySection 6: Women, Youth, Evolved Workforce: Key

Participants


INDIAN ECONOMY

ISBN: 978-93-5202-689-0 Edn: 2016 Price: ` 1000 (US $ 40)

INTRODUCTORY STATISTICSFOR ECONOMICS AND INDIANECONOMIC DEVELOPMENTAbhijit Das & Kalyan Basu1. Introduction to Economics and Statistics, 2. Collection of Data,3. Organisation of Data: Classification, 4. Presentation of Data,5. Measures of Central Tendency or Averages, 6. Measures ofDispersion, 7. Correlation, 8. Index Number, 9. Mathematical Tools Used

in Economics: Some Basic Concepts, 10. Steps of Preparing Project in Economics, 11. IndianEconomy on the Eve of Independence, 12. Goals of Five Year Plans, 13. Features, Problems andPolicies of Agriculture, Industry and Foreign Trade, 14. New Economic Policy – Liberalisation,Privatisation and Globalisation, 15. Problem of Poverty, 16. Rural Development, 17. Human CapitalFormation, 18. Employment and Problem of Unemployment, 19. Inflation: Problems and Policies inIndia, 20. Infrastructure, 21. Environment and Sustainable Economic Development, 22. A ComparativeStudy between India, China and Pakistan, Model Test Paper - 1 & 2

INDIAN ECONOMY DURINGREFORMS OF THIRD WORLDV.V.N. Somayajulu & B. Nagarjuna

ISBN: 978-93-5202-334-9 Edn: 2015 Price: ` 850 (US $ 34)

1. Determinants of Exchange Rate in India, 2. Issues and Evidences in theForeign Exchange Market Intervention, 3. Determinant Factors for ForeignDirect Investment: An Evidence of Transition Economies in India and China,4. Factor Endowment, Production Structure and Trade Pattern: An Inter-country Study of Key Sectors, 5. Input-Output Modeling of Growth Effect ofIndo-East African Trade, 6. Analysis of Impact of India-Sri Lanka BilateralTrade Liberalization using CGE Modeling, 7. Environmental Impacts of Thailand’s Trade with OECDCountries, 8. Structural Changes in the Iranian Economy (1991-2006) with Special Focus upon its OilEconomy: A Structural Decomposition Analysis, 9. An Integrated Macro-econometric and Input-OutputModel for Sri Lanka, 10. Economic Planning and Policy in Cobweb Models of Four Markets in ThreeEconomic Systems of Mixed Market-friendly Developed and Developing Countries – Why and How TheyDiffer?

ECONOMIC SLOWDOWN ANDCHALLENGES BEFORE INDIANECONOMYS.V. Sant & Others

ISBN: 978-93-5142-628-8 Edn: 2014 Price: ` 850 (US $ 34)

1. Recession of 2008-09 and the Keynesian Theory, 2. Economic Slowdownand Challenges before Indian Economy, 3. Impact of the Recession on theFinancial Sector of the Indian Economy, 4. Global Meltdown: Impact on IndianEconomy, 5. The Global Economic Crisis Impact on Stock Market in India,

6. Global Financial Crises and its Impact on Industrial Production Sector in India, 7. Impact of EconomicSlowdown on Indian Business Sector, 8. Global Economic Slowdown and its Impact on Indian Economy,9. Impact of Economic Slowdown on Tourism Industry, 10. The Global Economic Crisis and Indian Economy,11. Global Economic Slowdown and Indian Economy, 12. Impact of Global Financial Crisis on IndianEconomy, 12. Global Economic Crisis and its Impact on Indian Industrial Sector, 13. Impact of GlobalEconomic Crisis 2007-2010 on India’s Trade, 14. Global Economic Slowdown and its Effects on IndianEconomy, 15. Global Financial Crises and its Impact on Indian Economy, 16. Economic Slowdown and(...Contd.)

ECONOMIC REFORM POLICIES(ERP) FOR SUSTAINABLEDEVELOPMENTAvinash B. Shendre1. Operationalizing Sustainable Development: Issues and Evidence forIndia, 2. Is Food Processing Industry a Promise to the Growth andSustainability of New Entrepreneurs in India? An Account of Evidence fromthe Existing Realities, 3. Sacred Groves – Sustainability to Uncertainty,

ISBN: 978-93-5097-398-1 Edn: 2013 Price: ` 1250 (US $ 50)

4. Sustainability of Wind Power, 5. Sustainable Agriculture: Transformation towards Economic Development,6. Empowering Women for Sustainable Livelihoods through Joint Forest Management Programs inAndhra Pradesh: Some Empirical Evidence, 7. Sustainable Development – Is it a Need or Luxury for thePoor: Some Grassroots Level Reflections, 8. Financial Inclusion and Sustainable Economic Development,9. Policies, Prospects and Problems of Sustainable Development, 10. A Study of South Indian Fast FoodRestaurant: Entrepreneurial Opportunities with Special Reference to Areas of Kalyan and Dombivli,11. Regional Development: Empowering Communities through Sustainable Livelihoods with SpecialReference to the North-eastern States, 12. Role of Agriculture in Sustainable Development of India,13. The Organic Agriculture: A Sustainable Development Path in India... (Contd.)

ECONOMIC REFORMS:PROBLEMS AND PROSPECTSBEFORE INDIAN INDUSTRIESSharad N. Inamdar, Manoj W. Meghrajani &Ganesh S. Lande

I . General ManagementII. Finance

III. Human Resource ManagementIV. Marketing ManagementV. Operation/Production

VI. Information Technology

ISBN: 978-93-5097-391-2 Edn: 2013 Price: ` 950 (US $ 38)

INDIAN ECONOMY ANDECONOMIC REFORMS:ECONOMY-WIDE STUDIES ININTER-INDUSTRY FRAMEWORKSV.V.N. Somayajulu

ISBN: 978-93-5142-659-2 Edn: 2014 Price: ` 950 (US $ 38)

Economy: An Input-Output Approach, 3. The Maximum Possible Rate of Balanced Growth of the IndianEconomy, 4. Input-Output Modelling of Labour Productivity and its Human Capital and Technology in IndianEconomy, 5. Liberalisation and Net Resource Saving (Dissaving), 6. Some Further Evidence on the FactorContent of India's Foreign Trade, 7. Factor Endowment and Trade Pattern in Reform: Hecksher-OhlinTheorem Still Holds Good for India?, 8. A Multiplier Decomposition Method to Analyse Poverty Alleviationin a Social Accounting Matrix Framework for India, 9. Methodology of Construction of Input-Output Tables2003-04, 10. Development Strategy using Input-Output Statistics, 11. Trends in Technical Progress in IndiaAnalysis of Input-Output Tables from 1968 to 2003, 12. Use of Generalized Inverse to Regionalize theNational Input-Output... (Contd.)

1. Structural Analysis of the Indian Economy during Pre-reform and ReformPeriods (1983-84 to 2006-07), 2. Identification of Key Sectors of the Odisha

MULTIDIMENSIONAL GROWTHFOR ECONOMIC DEVELOPMENT– A DREAMM.S. Somani & Others

ISBN: 978-93-5262-022-7 Edn: 2016 Price: ` 750 (US $ 30)

Theme 1: Corporate Governance, Business Ethics andCyber Crimes

Theme 2: Marketing, Retail, Logistics and HRMTheme 3: Banking, Finance, Accountancy and

E-GovernanceTheme 4: Inclusive Growth, Infrastructural Development

and Economic Indicators

BUSINESS AND INDUSTRYBhavani M.R., Ranji J.J. & Mahesh M.C.

ISBN: 978-93-5262-359-4 Edn: 2017 Price: ` 950 (US $ 38)

1. An Overview of Indian Economy2. Essentials of Business and Industry3. Evolution of Business and Industry in India4. Structure and Status of Business and Industry in

India5. Growth of Business and Industry6. Interface with Voluntary Organizations


INDIAN ECONOMY

ISBN: 978-93-5097-048-5 Edn: 2012 Price: ` 550 (US $ 22)

1. Revitalization of Rural India through Focus on Horticulture 2. EconomicReforms in India: Edging Agriculture Out 3. New Economic Reforms andGolden Agrarian Transition 4. The Other Side of the Coin…… Side-effects ofIndia’s Economic Reform 5. The Road Less Travelled: Industrial SectorReforms for Labour Market 6. The Impact of Industrial Reforms on Labour inIndia 7. Economic Reforms and the Issue of Employment 8. Special EconomicZones and Internally Displaced Persons in India: A Case Study of Gorai-Manori-Uttan Region 9. Impact Assessment of National Rural Employment

ECONOMIC REFORMS“A Pathway to Golden Era”Pradnya U. Garad, Vaishali P. Garkal& Madhavi A. Khot

Guarantee Act 10. Banking in India: Changing with Time 11. Women Entrepreneurs: Path Makers of GoldenEra 12. Impact of Economic Policy on Service Sector 13. A Banking Reform towards Environment Sustainabilitythrough Green Banking 14. E-Tourism in India with Reference to Small and Medium Tourist Enterprise 15.Medical Tourism: An Emerging Industry 16. Financial Sector Reforms in India: An Overview in the CurrentScenario 17. Foreign Direct Investment in Infrastructure Development in India: Its Role and Relevance18. Economic Reforms in Service Sector (Indian Insurance Sector) 19. Economic Reforms – A Pathway toService-led Growth 20. Indian Aviation Industry: Flying through Reforms 21. Globalization and Its Impact onEducation and Culture: A Study on Indian Context 22. The Rise and Regulation of the “For-profit” EducationSector in India 23. Private Participation – A Solution for Higher Education in India 24. Information Technology,Globalization and Social Development 25. Comparative Study of Economic Reforms with Reference toPublic Healthcare in Maharashtra 26. The Challenges for the Challenges... (Contd.)

GLOBAL ECONOMIC CRISISAND ITS IMPACT ON INDIANCORPORATES & GOVERNMENTM.S. Bhagyashekar, Maya Salimath G.,Dinakar G., & Buvaneswari P.

Theme 1: Human Resource ManagementTheme 2: FinanceTheme 3: MarketingTheme 4: Others

ISBN: 978-93-5097-187-1 Edn: 2012 Price: ` 950 (US $ 38)

ECONOMIC ENVIRONMENT OFBUSINESSSuman Kalyan ChakrabortyPart A : OverviewPart B : Fundamental Concept of Economic

Environment of BusinessPart C : Economic MarketPart D : Federal BudgetPart E : India and the World

ISBN: 978-93-5051-384-2 Edn: 2011 Price: ` 700 (US $ 28)

POLICY CHANGES THROUGHBUDGETS AND ECONOMICGROWTHSuresh R. Desai & Sunita Anand1. Policy Framework of Indian Economy – EconomicDevelopment with Human Face, 2. Outlook and Perspective– Larger Investment Needed, 3. Innovative Approach –Second Reformist Budget Efforts, 4. Scenario of BudgetProposals, 5. Implications of Changing Economic Policies on Economic Growth,6. Budgets as Instruments of Policy Changes, 7. Overall Union Budget PublicPolicy Observations, 8. Fiscal Deficit – Villain of Tranquility, 9. Indian Budgets inNew Millennium, 10. 2010-11 Union Budget – Utter Disappointment, 11. PolicyChanges Beneficial through Budgets, 12. Summarisation of Economic Policies –Cautions and Precautions, 13. Budgetary Process, Commendable Efforts and Needto Sustain, 14. Indian Budgets in New Millennium and Economic Growth, 15. Database ofIndian Economy – Performance of the Real Sector.ISBN: 978-93-5024-635-1 Edn: 2010 Price: ` 550 (US $ 22)

ECONOMIC TURBULENCE:SHIFTS IN BUSINESSSTRATEGIES AND PRACTICESP. Subba Rao, K. Siva Rama Krishna &B. Anita KumarSection 1: Macro-economic ImpactsSection 2: Strategy ImplicationsSection 3: Human Resource StrategiesSection 4: Women in ManagementSection 5: Cultural IssuesSection 6: Information Systems

ISBN: 978-93-5024-823-2 Edn: 2011 Price: ` 750 (US $ 30)

NURTURING SERVICE INDUSTRYFOR ECONOMIC DEVELOPMENTSeema Joshi, Anil Dongre & R.R. Chavan

ISBN: 978-93-5024-784-6 Edn: 2011 Price: ` 950 (US $ 38)

1. Importance of Service Quality in Retailing, 2. Need for Transparency inGoverning Services for Planned Economic Growth, 3. Attracting TalentPool, 4. Winning Strategies in the Hyper-competitive Indian InsuranceSector, 5. CRM in Entertainment Services, 6. Customer Service Deliveryin Airline Industry, 7. Medical Tourism in India, 8. Applying SERVQUAL toMeasure Customer Satisfaction, 9. Contribution of Agro..., 10. ServiceFailures, 11. Challenges of Developing Human Resources for HospitalityIndustry, 12. Value Added Services for Rural Development, 13. Globalization,

14. Challenges to Hotel Industry in India, 15. Application of Optical Character Recognition in Service,16. Challenges of Indian ..., 17. Public Healthcare Services in India,18. Economic Growth, 19. Co-operative Banking Sector, 20. 7P’s and Ethics..., 21. Banking Technology beyond Core Banking Solution,22. E-commerce – An Aid to Rural Development, 23. Managing Customer Services in Power Sector,24. Foreign Direct Investments, 25. Global Happenings, 26. The Impact of Extension of..., 27. Challengesfor Indian Service Sector with Special Reference to BPO Industry, 28. Employee Retention in ServiceSector, 29. Medical Tourism, 30. New Dimensions of Service Quality, 31. Globalization, 32. DevelopingMarketing Strategies for Financial Products to Enhance, 33. Service Quality.

ISBN: 978-93-5142-478-9 Edn: 2012 Price: ` 325 (US $ 13)

THE STATE OF MAHARASHTRAAND ITS ECONOMY(A Critical Review)Ranjan Kumar Patra

1. Background of the Study2. Overview of Maharashtra3. Economic Profile of Maharashtra at a Glance4. Population5. Income6. Public Finance7. Infrastructure8. Agriculture and Allied Activities

9. Industry10. Summary &

ConclusionBibliography

LIBERALIZATION AND ECONOMYIN INDIAVijay Kumar KaushalPart I : Challenges of GlobalizationPart II : Globalization and Higher EducationPart III : Implications for Media and LiteraturePart IV : Impact on Small and Medium EnterprisesPart V : Capital Market and ReformsPart VI : Tourism SectorPart VII : Political Economy and Globalization

ISBN: 978-93-5051-572-3 Edn: 2012 Price: ` 950 (US $ 38)


INTERNATIONAL AND PUBLIC SECTOR ECONOMICS

ISBN: 978-93-5273-174-9 Edn: 2019 Price: ` 1995 (US $ 80)

ECONOMIC ENVIRONMENTOF BUSINESS(With Case Studies)V.K. Puri & S.K. MisraPart I : An Overview of Business EnvironmentUnit 1: Economic Environment: An Introduction,Unit 2: Non-economic Environment of Business,Unit 3: Anatomy and Functioning of an Economy,

Part II: Environment of Business in IndiaUnit 4: Indian Economic Environment, Unit 5: Business and Government —Indian Perspective, Unit 6: Indian Industrial and Trade Environment,Unit 7: Labour Environment in India, Unit 8: Financial Environment of Business,Subject Index.

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MONEY, BANKING,INTERNATIONAL TRADE ANDPUBLIC FINANCED.M. MithaniPart I : Money and BankingPart II : The Theory of Income and EmploymentPart III : International Trade: Theory, Policy and

FinancePart IV : Principles of Public Finance

Appendix

ISBN: 978-81-8488-105-9 Edn: 2018 Price: ` 1500 (US $ 60)

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MODERN PUBLIC FINANCE: THEORY AND POLICY(Under Indian Perspective)D.M. Mithani

ISBN: 978-93-5142-444-4 Edn: 2018 Price: ` 1250 (US $ 50)

1. Meaning and Scope of Public Finance, 2. The Role ofGovernment in a Market-Driven Economy, 3. Government'sRole and Performance in India's Mixed Economy,4. Pedagogy of Public Finance, 5. Sources of PublicRevenue, 6. Canons and Characteristics of a Good TaxSystem, 7. Principles of Equity in Taxation, 8. Taxonomyof Taxable Capacity, 9. The Tax Rate Structure,10. Direct and Indirect Taxation, 11. Theories of Shiftingand Incidence of Taxation, 12. Effects of Taxation,13. Public Expenditure, 14. Public Debt, 15. Analytics of

INTERNATIONAL ECONOMICSD.M. Mithani 1. Importance of International Economics, 2. The Classical Theory ofInternational Trade, 3. Generalised Ricardian Trade Theory, 4. Opportunity-Cost Version of Comparative Advantage Principle, 5. Heckscher-OhlinTheorem: Modern Theory of International Trade, 6. Factor EndowmentsTheory: Revisited, 7. Recent Development in Theories of InternationalTrade: An Overview, 8. The Gravity Model, 9. Gains from InternationalTrade, 10. Terms of Trade, 11. Technical Progress and InternationalTrade, 12. The Rate of Exchange, 13. The Real Exchange Rate, 14. TheBalance of Payments, 15. International Capital Movements, 16. Free Trade

ISBN: 978-93-5299-365-9 Edn: 2018 Price: ` 1495 (US $ 60)

versus Protection, 17. Tariffs, 18. Import Quotas, 19. Exchange Control, 20. Miscellaneous ProtectionTechniques, 21. State Trading, 22. International Gold Standard, 23. International Monetary Fund,24. International Financial Institutions, 25. Major Issues of The International Monetary System: TheProblem of International Liquidity, 26. The Theory of Customs Union, 27. The European EconomicCommunity (European Union), 28. General Agreement on Tariffs and Trade (GATT), 29. The WorldTrade Organisation (WTO), 30. United Nations Conference on Trade and Development (UNCTAD)...(Contd.)

ISBN: 978-81-8488-303-9 Edn: 2019 In press

INTERNATIONAL ECONOMICSS.S.M. Desai & Nirmala BhaleraoSection I : Theory of International TradeSection II : International FinanceSection III : Trade and DevelopmentSection IV : The World EconomySection V : India's International Trade

Public Debt in India – I, 16. Public Debt in India – II, 17. Theory of Fiscal Policy,18. The Long-term Fiscal Policy of the Government of India: A Critical Review,19. Government Deficits and Financing, 20. Fiscal Deficits in India,21. Development Finance: An Understanding, 22. Fiscal Federation: Centre-StateFinancial Relations, 23. Supply-side Economics: New Dimension to Public Finance,24. The Problem of Black Money in India: An Unsolved Riddle, 25. Public Sector,Public Utilities and Pricing Problem, 26. The Rudiments of Social Cost-benefitAnalysis, 27. A Framework of Public Policy towards Disaster Management,Appendix, References.

BANKING AND MONETARY SYSTEMCORPORATE BANKINGG. Vijayaragavan Iyengar1. Indian Banking System, 2. Concept of Corporate Banking and FinancialInnovations, 3. Loan Policy and Principles of Lending, 4. Identifying theBorrowers and Projects, 5. How the Credit Proposals are to be Presentedby the Corporate Banking Branch?, 6. Various Methods of Creating ChargeOver Securities, 7. An Understanding of the Types of Advances Dealt withby the Corporate Banking Branch, 8. Project Appraisal and Credit Decisionsby the Corporate Banking Branch, 9. How the Corporate Banking BranchUnderstands–Financial Statements, Balance Sheet and Ratios?,10. Parameters of Assessment of Working Capital of an Unit by the CorporateBanking Branch, 11. What in the Opinion of the Bank is the Attributes of a

ISBN: 978-93-5299-305-5 Edn: 2018 Price: ` 1995 (US $ 80)

Good Tangible Security, 12. Export Finance Done by the Corporate Banking Branch, 13. Non-fund BasedFinance – Letter of Credit Extended by the Corporate Banking Branch, 14. Types of Letter of Credit,15. Few International Commercial, Financial and Regulatory Terms Which Corporate Banking BranchNeed to Understand – INCO Terms 2000, UCP 600, URR 525, 16. Documentation Done by the CorporateBanking Branch on Corporate Credit, 17. An Understanding of the Capital Budgeting TechniquesInvolved in Corporate Financing Done by the Corporate Banking Branch, 18. Loan Pricing, 19. Insuranceon Corporate Credit, 20. Technology as Aid to Corporate Banking, 21. Recovery Measures Adopted bythe Corporate Banking Branch, Case Studies, References, Subject Index

BANKING THEORY, LAW ANDPRACTICEE. Gordon & K. Natarajan1. Banker and Customer 2. Deposits 3. Pass Book 4. Bank CustomersSpecial Types 5. Negotiable Instruments 6. Cheques 7. Material Alteration8. Crossing 9. Endorsement 10. Marking 11. Paying Banker 12. CollectingBanker 13. Rights of a Banker 14. Loans and Advances 15. Modes ofCharging Security 16. Unsecured Advances 17. Securities for Advances18. Credit Appraisal 19. Advances against Goods 20. Advances againstDocuments of Title to Goods 21. Advances against Stock ExchangeSecurities 22. Miscellaneous Securities 23. Subsidiary Services 24. Classifications of Banks 25.Investment Policy and the Balance Sheet of a Bank 26. Credit Creation 27. Banks Failures and DepositInsurance and Credit Guarantee Corporation 28. Money Market 29. The Banking System in India 30.Commercial Bank and Economic Development 31. State Bank of India 32. Banking Regulations Act, 194933. Central Banking 34. Reserve Bank of India 35. Non-Banking Financial Institutions 36. Privatisationsof Banks 37. The Banking Ombudsman Scheme,1985 38. Electronic Banking (E-Banking) 39. Managementof Non-Performing Assets (NPAs)

ISBN: 978-81-8488-192-9 Edn: 2019 Price: ` 1295 (US $ 52)


BANKING AND MONETARY SYSTEM

ISBN: 81-8318-591-6 Edn: 2018 Price: ` 1495 (US $ 60)

BASICS OF BANKING ANDFINANCEK.M. Bhattacharya & O.P. Agarwal1. Banking, Banker and Customer2. Modern Banking Functions3. Cross Border Banking4. Prudential Norms5. Emergence of E-banking and E-commerce6. Essentials of Finance (Financial Management)7. Financial Statement Analysis8. Sources of Financial Information

MONETARY SYSTEMM. Ramchandra Gowda, T. AswathaNarayana & Srinivas K.T.

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1. Money2. Introduction to Monetary System3. International Monetary System4. International Financial System5. Balance of Payment

MODERN BANKING OF INDIAO.P. Agarwal1. An Overview of History of Banking 2. Functions ofCommercial Banks 3. Financing Small and MediumEnterprises 4. Development in Corporate Banking 5. CreditManagement – Fund-based 6. Credit Management – Non-fund-based 7. Non-fund-based Services 8. Non-performingAssets and their Classificat ion 9. Non-resident Indians(NRIs) Deposit Schemes 10. Small-scale Industries –Appraisal Methods 11. Capital Management in Banks and

ISBN: 978-81-8318-918-7 Edn: 2019 Price: ` 1500 (US $ 60)

Information Technology 12. Electronic Business and E-banking 13. E-payment,Settlements and Data Communication 14. Anytime Banking/Anywhere Bankingand Cyber Law 15. ECGC – Export Credit Insurance 16. Import/Export Control17. Treasury and Funds Management in Banks 18. W ealth Management19. Uniform Customs and Practice for Documentary Credit - 600 20. DocumentaryCredits for E-presentation E-UCPDC – 600 Bibliography

STRESSED ASSET MANAGEMENTFOR BANKS IN INDIASuresh Chandra Bihari

ISBN: 978-93-5273-065-0 Edn: 2017 Price: ` 950 (US $ 38)

1. Introduction2. Asset Quality of Indian Banks3. RBI Guidelines on Stressed Assets4. A Study of Asset Quality in Banking Sector5. Compromise Settlement - Ways and Means6. Securitization and SARFAESI Act7. DRT - Recovery Process8. Corporate Debt Restructuring

BASICS OF BANKING FORFRESHERSBijoy Bhusan Bhattacharyya

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1. Retail Banking2. Corporate Loans3. Priority Sector Lending4. Non-performing Assets5. Treasury and Asset-Liability Management6. Foreign Exchange Basics7. Capital Adequacy Norms

Some QuestionsAnnexuresAppendices

SME BANKINGSuresh Chandra Bihari

ISBN: 978-93-5273-498-6 Edn: 2017 Price: ` 850 (US $ 34)

1. Introduction, 2. Products Offered and their ProcessMapping, 3. Why Banks are Not Interested in FinancingSME?, 4. Interaction with SME Clients Covering their Needsand Expectations in Accessing Finance from the Banks,5. Micro, Small and Medium Enterprises (MSME), 6. RiskManagement in SME with Special Context to CGFT, 7. OneApproach to Risk Management in SMEs Banking,8. Conclusion and Recommendations. (For Process as wellas the Survey Undertaken), RBI Guidelines on PrioritySector Lending

MODERN BANKING ANDWORKING CAPITALMANAGEMENT (TEXT AND CASES)Dhiraj Sharma

ISBN: 978-93-5202-269-4 Edn: 2017 Price: ` 1395 (US $ 56)

1. Basics of Finance, 2. Working Capital Management: AnIntroduction, 3. Financing Working Capital, 4. BankingSystem in India, 5. Reserve Bank of India (RBI) - CentralBanking, 6. Money and Banking: Concepts and Definitions,7. Working Capital Assessment and Banking Policy,8. Cash Management, 9. Cash Forecasting, 10. ReceivableManagement, 11. Process Reengineering and ReceivableManagement, 12. Inventory Management, 13. BankingPerformance and Analysis, 14. W orking CapitalPerformance Analysis, 15. Glossary of Key Terms

BANKING THEORY ANDPRACTICEP.K. Srivastava

ISBN: 978-93-5097-556-5 Edn: 2018 Price: ` 1250 (US $ 50)

Part I : Indian Banking SystemPart II : Banker and CustomerPart III : Negotiable InstrumentsPart IV : Lending by BanksPart V : Important Terms, Short Notes and Practical

Problems


BANKING AND MONETARY SYSTEMRETAIL BANKING CHALLENGESAND LATEST TRENDS IN INDIAS.C. Bihari

Edn: 2017 Price: ` 950 (US $ 38)

1. Introduction to Retail Banking, 2. Retail Banking Strategies,3. New Distribution Channels for Retail Banking, 4. ServiceDesign and Delivery Strategies in Retail Banking, 5. FrontOffice and Back Office Operations, 6. Introduction toElectronic Banking, 7. Recent Trends of IT in Retail Banking,8. New Product Development, Pricing and Launching,9. Payment and Settlement Systems, RTGS and ClearingHouse, 10. Customer Relationship Management in Bank

ISBN: 978-81-8488-574-3 Edn: 2017 Price: ` 1295 (US $ 52)

BANK LENDINGPrasad S. Vipradas & J.K. Syan

1. Introduction, 2. Employment of Bank’s Funds, 3. TheBasic Principles of Lending, 4. The Study of the Borrower,5. Types of Borrowers, 6. Forms of Advances (Fund-based), 7. Forms of Advances (Non-fund-based),8. Security for Advance, 9. Modes of Charging Securities,10. Advance against Various Securities, 11. Study ofFinancial Statement (Ratio Analysis), 12. Study of FinancialStatement (Flow Analysis), 13. Working Capital Finance – Assessment of CreditRequirements, 14. Working Capital Finance – Recommendations of VariousCommittees, 15. Documentation, 16. Credit Monitoring, 17. Recovery Mechanism,18. Industrial Sickness, 19. Non-performing Assets, 20. Securitisation,21. Bibliography.

BANK MANAGEMENTVasant DesaiPreface, Evolution of Commercial Banking in India, BankGroup-wise Averages from2005-06 and 2006-07, The Bestand the Biggest, 1. Introduction, 2. The Banking System inIndia, 3. Commercial Banking: Structure and Evolution,4. Functions of Commercial Banks, 5. Liabilities and Assetsof Banks, 6. Merchant Banking, 7. Banking Innovations,8. Non-banking Finance Institutions, 9. Major Issues ofBanking, 10. Management in Banks, 11. Management byObjectives, 12. Credit Management, 13. Marketing of Banking Services,14. Customer Service in Banks, 15. Public Relations in Banks, 16. Organisation ofBanks, 17. Human Capital Management, 18. Manpower Planning in Banks,19. Quali ty Circles in Banks, 20. Management Information System,21. Management Audit in Banking, 22. Efficiency Audit in Banks, 23. Decision-making in Banks, 24. The Future of Indian Banking, 25. Indian Banking in 2010:Three Scenarios.ISBN: 978-81-8488-224-7 Edn: 2017 Price: ` 1395 (US $ 56)

ISBN: 978-93-5097-132-1 Edn: 2017 Price: ` 1295 (US $ 52)

BANK CREDIT MANAGEMENTS. Murali & K.R. Subbakrishna1. Overview of Lending Activity2. Principles and Objectives of Credit Management3. Credit Policy in Banks4. Policy Rates and RBI Guidelines5. Prudential Norms on Capital Adequacy and Credit Risk Management6. Income Regulation, Asset Classification (IRAC) and Provisioning Norms7. Types of Borrowers

8. Analysis of Financial Statements9. Credit Evaluation — Working

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up

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MANAGEMENT OF BANKS P.K. Khanna

ISBN: 978-93-5051-997-4 Edn: 2017 Price: ` 1250 (US $ 50)

1. Structure of Indian Banking 2. Commercial Bank3. Central Bank – Reserve Bank of India 4. FinancialInstitutions 5. Negotiable Instruments 6. Banker CustomerRelationship 7. Accounts of Different Types of Customers8. Deposits 9. Non-resident Deposits 10. Other BankingServices 11. Technology Based Services 12. Loans,Advances and Charging of Security 13. Letters of Credit14. Customer Service 15. Non-performing Assets and

Prudential Accounting Norms 16. Audit and Inspection 17. Prevention of Frauds18. Fundamentals of Risk Management 19. Performance Budgeting 20. Processof Management 21. Human Resource Management 22. Performance Appraisal23. Training 24. Promotion 25. Motivation

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INVESTMENT BANKING– TEXT AND CASESNaliniprava Tripathy

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1. Investment Banking2. Equity Markets, Bond

Market and PrivatePlacements

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4. Stock Valuations5. Mergers, Acquisitions

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BANK MARKETINGS.M. Jha1. The Foundation of Bank Marketing, 2. Behavioural Profileof Bank Customers, 3. Market Segmentation for Banks,4. Marketing Information System for Banks, 5. MarketingPlanning for Banks, 6. Marketing Strategy, 7. MarketingMix for Banks, 8. Product Strategy, 9. Promotion Strategy,10. Pricing Strategy, 11. Place Strategy, 12. StrategicDecisions for Expanded Ps, 13. E-Banking, 14. MarketingInternational Services, 15. Future Marketing, Bibliography,Index.

CENTRAL BANKINGM. Padala, H. Pedada, V.P. Jakkala& S. Prabhakar

ISBN: 978-93-5273-552-4 Edn: 2017 Price: ` 895 (US $ 36)

1. Introduction2. Central Banking in India3. Monetary and Credit Policies4. Inflation and Price Control by RBI5. Supervision and Regulation


BANKING AND MONETARY SYSTEMPRINCIPLES ANDPRACTICE OF BANKMANAGEMENTP. Subba Rao & P.K. Khanna

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1. Moving Down the Memory Lane, 2. Nationalisation ofBanks, 3. Other Important Banking Insti tutions,4. Introduction to Modern Management, 5. CorporatePlanning, 6. Organising, 7. Directing, 8. Controlling,9. Management of Credit and Investment, 10. MarketingManagement in Banks, 11. Human Resources Managementin Banks.

DEVELOPMENT BANKING ANDFINANCIAL INTERMEDIARIESVasant Desai

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Section I : Development BankingSection II : Capital MarketSection III : Development FinanceSection IV : PlanningSection V : Development Financial InstitutionsSection VI : Looking Ahead

A TO Z OF BANKING ANDFINANCEKishore C. Padhy &Rakesh Roshan Mishra1. Banking2. Mutual Fund3. Insurance4. Micro Finance5. Financial System6. Merchant Banking

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BANKING AND INSURANCEN.K. Satya Pal Sharma, R. Antony &S.K. Podder

1. Financial System2. Commercial Banks3. Risk and Insurance4. Essentials of Contract5. Growth and Development of Insurance

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BANKS AND INSTITUTIONALMANAGEMENTA New OrientationVasant DesaiModule 1: The Nature and Role of Financial SystemModule 2: Banking InstitutionsModule 3: Non-bank Financial Intermediaries and

Statutory Financial OrganisationsModule 4: Investment and Brokerage IntermediariesModule 5: Markets

ISBN: 978-93-5024-095-3 Edn: 2017 Price: ` 1500 (US $ 50)

Free Online Instructor &

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BANKING AND INSURANCEO.P. Agarwal

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1. Evolution of Banking, 2. Role of Commercial Banking, 3. Structure, Growthand Development of Banking, 4. Study of Commercial Banks’ Balance Sheetand Profit and Loss Account, 5. Treasury and Funds Management in Banks,6. Risk Management in Banks, 7. Assets Liabilities Management, 8. Roleof Reserve Bank of India, 9. Cooperative Banks/RRBs and Rural Banking,10. Narsimham Committee: Banking Sector Reforms, 11. Basel-II and Basel-III Implications for Indian Banks, 12. Asset Reconstruction Company,13. Securitisation Act, 2002, 14. Project Financing and Working CapitalFinance, 15. Banking through Information Technology, 16. Priority Sector Advances, 17. BankingLegislation, 18. Introduction to Insurance, 19. Growth and Development of Insurance in India, 20. Rangeof Products and Services of Insurance, 21. Funds Management in Insurance Sector, 22. InsuranceRegulatory and Development Authority (IRDA), 23. Policy Values, 24. Methods of Valuation, 25. Data forValuation, 26. Underwriting of Life Insurance, 27. Insurance Marketing, 28. Underwriting of GeneralInsurance, 29. Laws Relating to Insurance Business, Bibliography

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RISK MANAGEMENT ININDIAN BANKSK.M. Bhattacharya & O.P. Agarwal1. Introduction2. Concept of Risks in Banks3. Risk Management4. Quantitative Risk Management5. Credit Risk6. Market Risk7. Operational Risk8. Solvency Risk — Concept of Capital Adequacy and

Risk-based Capital9. Risk-based Supervision of Banks

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EMPLOYEE TURNOVER INBANKING SECTOR – ACOMPARATIVE STUDYNidhi Singhvi

ISBN: 978-93-5262-314-3 Edn: 2016 Price: ` 850 (US $ 34)

1. Introduction, 2. Theoretical Framework of EmployeeTurnover, 3. Review of Literature, 4. Research Methodology,5. Factors Contributing to Turnover and Retention,6. Comparison of Factors Causing Employee Turnoveracross Public Sector and Private Sector Banks,7. Conclusion and Suggestions Bibl iography, Questionnaire for Employees



ISBN: 978-93-5202-963-1 Edn: 2015 Price: ` 1595 (US $ 64)

BANKING AND FINANCIALSERVICESMukund Sharma1. An Overview of Indian Financial System,2. Central Banking, 3. Commercial Banking – I,4. Commercial Banking – II, 5. The Securities and ExchangeBoard of India (SEBI), 6. Merchant Banking, 7. MutualFunds, 8. Venture Capital Financing, 9. Housing Finance,10. Depository and Stockbroking Services, 11. Securitizationand Factoring Services, 12. Leasing and Hire PurchaseFinance, 13. Credit Rating, 14. Insurance Services

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EMERGING TRENDS INBANKING INDUSTRYSuhasini V. Sant, R.P. Deshpande,K.R. Thaker, Rakhi Pitkar &S.R. Uchale

ISBN: 978-93-5051-675-1 Edn: 2015 Price: ` 550 (US $ 22)

Section-I: Banking Sector Reforms: Policies and ImpactSection-II: Banking Products vis-a-vis ConsumersSection-III: Technology Trends in BankingSection-IV: Rural Banking and Financial Inclusion in IndiaSection-V: Role of Educational Institutions in Developing

Human Resources for Banking Industry

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CAPITAL ADEQUACYREQUIREMENTS AND INDIANCOMMERCIAL BANKSManiram K. Dekate & Crompton Anto T.1. Introduction, 2. Commercial Banks – Structure, Rolesand Functions, 3. Requirements of Capital Adequacy andImplementation, 4. Capital Funds for Capital AdequacyRequirement, 5. Risks and Risk Weights on Assets,6. Operational and Managerial Constraints, 7. Impact andImplications of Capital Adequacy Requirements AppendixTables Index

ISBN: 978-93-5097-669-2 Edn: 2013 Price: ` 578 (US $ 23)

TRAINING OF BANK EMPLOYEESChackochan J. Njavallil

1. Introduction2. The Indian Banking System — An Overview3. Training in Indian Banks4. Analysis and Findings5. Summary of the Findings and Suggestions

BibliographyAppendix

ISBN: 978-93-5142-809-1 Edn: 2014 Price: ` 950 (US $ 38)

QUALITY OF WORK LIFE ININDIAN BANKSM. Lokanadha Reddy & P. Mohan Reddy

1. Quality of Work Life: An Overview2. Research Design and Methodology3. Select Banks: A Profile4. Sample Respondents: Demographic and Work Life

Characteristics5. Demographic Characteristics and Quality of Work Life6. Work Life Characteristics and Quality of Work Life7. Sectoral Analysis of Quality of Work Life8. Summary of Conclusions and Suggestions

Bibliography l Journals l Schedule

BANK CREDIT MANAGEMENTText & CasesG. VijayaragavanUnit I : Loan Policy and Principles of Bank LendingUnit II : Priority SectorUnit III : Non-fund-based Finance – Letter of CreditUnit IV : Reserve Bank of India’s Observations on

Banks’ Credit Sanctions

ISBN: 978-93-5051-501-3 Edn: 2013 Price: ` 1595 (US $ 64)

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QUIZZING ON BANKING ANDFINANCEGautam Majumdar

ISBN: 978-93-5097-931-0 Edn: 2013 Price: ` 750 (US $ 30)

1. Financial History – India2. Financial History – International3. Money, Finance and Banking - I4. Money, Finance and Banking - II5. Capital Markets6. Institutions: Character and Features7. Currencies, Coins and History8. Finance, Accounts and Practices9. Personalities and Happenings

10. Contemporaryand SundryIssuesReferences

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1. Financial Services2. Merchant Banking3. Mutual Funds4. Lease Financing5. Hire Purchase6. Factoring7. Capital Market8. Venture Capital

MERCHANT BANKING ANDFINANCIAL SERVICESK. Ravichandran

9. Insurance10. Housing Finance11. Securitisation12. Credit Rating13. Consumer Finance14. Credit Card15. Micro Finance

ISBN: 978-81-8488-233-9 Edn: 2016 Price: ` 1250 (US $ 50)


FINANCIAL FRAUD IN BANKINGSECTOR AND ITS CONSEQUENTIALIMPACT ON BANKING SYSTEMRadhakrishna A. Kini

1. Theoretical Background2. Anatomy of Frauds in Banks and their Prevention3. Major Financial Frauds/Scams and their Analysis4. Computer Crime and Frauds in Banks5. The Role of Reserve Bank of India in the

Prevention of Frauds6. Central Vigilance Commission vs. Bank Frauds7. Frauds and Its Legal Control8. Major Suggestions and Conclusions

ISBN: 978-93-5051-282-1 Edn: 2012 Price: ` 955 (US $ 39)

ISBN: 978-93-5024-903-1 Edn: 2011 Price: ` 750 (US $ 30)

MERGERS AND ACQUISITIONSIN INDIAN BANKING SECTOR– A STUDY OF SELECTED BANKSKamatam SrinivasI . Introduction to M&AsII. Legal Framework for M&As in IndiaIII. Trends and Progress of M&As in IndiaIV. Profile of Merged BanksV. Impact of M&As on Physical Performance of Merged

BanksVI. Impact of M&As on Financial Performance of Merged

BanksVII. Summary of Findings, Conclusions, Suggestions

Bibliography


1. Introduction 2. Historical Evolution and Theoretical Background ofScheduled Commercial Banks 3. An Analysis of Growth and Compositionof Scheduled Commercial Banks Deposit in Nagaland and in India 4. An

ROLE OF SCHEDULED COMMERCIALBANKS IN THE SOCIO-ECONOMICDEVELOPMENT OF NAGALAND:AN ANALYTICAL STUDYSanjay K. Chhabra

Evaluation of the Composition and Growth of Scheduled Commercial Banks Credit in Nagaland andin India 5. A Performance Evaluation in Terms of Credit Deposit Ratio of Scheduled CommercialBanks in Nagaland 6. Organisational Pattern of Management and Operational Activities of ScheduledCommercial Banks in Nagaland 7. Performance of Scheduled Commercial Banks vis-à-vis Socio-economic Development of Nagaland (With the Help of Socio-economic Indicators) 8.Self Help Group9. Summary of Findings, Recommendations and Conclusions

ISBN: 978-93-5024-905-5 Edn: 2011 Price: ` 409 (US $ 16)

SERVICE QUALITY ANDCUSTOMER RELATIONSHIPS ININDIAN BANKINGMeenakshi Gandhi

ISBN: 978-93-5024-921-5 Edn: 2011 Price: ` 341 (US $ 14)

1. Introduction2. Review of Literature3. Research Study: Relevance & Hypothesis Development4. Methodology5. Results6. Discussions

BibliographyCustomers QuestionnaireEmployees Questionnaire

FUNDAMENTALS OFRETAIL BANKINGO.P. Agarwal

ISBN: 978-93-5051-363-7 Edn: 2012 Price: ` 850 (US $ 34)

1. Retail Banking, 2. Role of Retail Banking, 3. Applicabilityof Retail Banking Concepts, 4. Customer Requirements5. Product Development Process, 6. Credit Scoring andRisks, 7. Important Retail Asset Products, 8. Credit andDebit Cards, 9. Remittance Products, 10. Marketing of

Retail Banking Services, 11. Delivery Channels in Retail Banking, 12. DeliveryModels in Banks, 13. Customer Relationship Management, 14. Banking Codes andStandard Board of India, 15. Technology in Retail Banking, 16. Non-performingAssets/Registration of Documents, 17. Securitisation — Mortgage BackedSecurities, 18. Cross-selling Opportunities and Other Services, 19. Lender’sAppraisal Procedure, Answers to Multiple Choice Questions.

ISBN: 978-93-5024-745-7 Edn: 2011 Price: ` 378 (US $ 15)

CORPORATE GOVERNANCE INTHE INDIAN BANKING ANDFINANCIAL SECTORM. Sakthivel Murugan1. Introduction, 2. Review of Literature, 3. CorporateGovernance – An Overview, 4. Analysis and Evaluation ofthe Process of Corporate Governance in the SelectedBanks, 5. Chartered Accountants and CorporateGovernance – An Overview, 6. Impact of CorporateGovernance on Financial Performance of Public and PrivateSector Banks and Financial Institutions, 7. Summary ofFindings, Policy Implications and Conclusions, 8. Annexure,9. Bibliography.

BALANCED SCORECARD: EXPERIMENTINGWITH INDIAN BANKSSagar R. Dave

1. Performance Evaluation of an Organization2. Evolution of Performance Evaluation Systems for Banks3. Balanced Scorecard Model for Indian Banking Sector4. Efficacy of Balanced Scorecard Technique for Indian Banks5. Comparative Robustness of Balanced Scorecard Model6. Issues in Balanced Scorecard Designing7. Scope of Balanced Scorecard Model in Banking Sector

ISBN: 978-93-5051-422-1 Edn: 2011 Price: ` 850 (US $ 34)

Annexure – 1 Annexure – 2 Annexure – 3 Annexure – 4 Bibliography


1. A Banking – An Overview2. E-Banking3. Internet Banking4. Mobile Banking5. Telephone Banking6. ATM-Cash Machine7. Electronic Money8. Indian Financial Network9. Indian Banking

10. Negotiable Instruments11. Paying Banker12. Collecting Banker

MODERN BANKING MANAGEMENTP. Chellasamy

ISBN: 978-93-5024-095-3 Edn: 2010 Price: ` 650 (US $ 26)

MONEY, INCOME, PRICES IN19TH CENTURY INDIAP.R. Brahmananda

ISBN: 81-7866-200-0 Edn: 2001 Price: ` 1800 (US $ 72)

1. Introduction, Part-I: 2. Gaps in Historical Statistics,3. Net Domestic Product of the Indian Sub-continent forthe Period 1861-62 to 1899-1900, 4. Estimation of MoneyStock Series, 5. The Rupee Census, 6. Time Series ofMacro Economic Variables, Part-II: 7. The Indian Economyaround the Early 1860s, 8. The Changing Profile of theIndian Economy during 1861-62 to 1899-1900, 9. A Chronological Currency Historyof India: 1835-36 to 1900, 10. Monetary Evolution During the Period: 1861-62 to1899-1900, 11. Theoretical Backdrop and Different Angles on the Currency History,12. The Herschell Committee and its Report, 13. The Fowler Committee and itsReport, 14. The Time-course of Key Variables in the Indian Sub-continent during1861-62 to 1899-1900, 15. The Economy during the Period Prior to the FallingExchange Rate (1861-62 to 1871-72)... (Contd.)

FUNDAMENTALS OF MONEY ANDBANKINGV. A. Avadhani1. Supply of Money, 2. Components and Sources of Money,3. Theory of Demand for Money, 4. Domestic Value ofMoney, 5. Quantity Theory of Money, 6. Changes in Valueof Money, 7. Role of Money in the Economy, 8. ReserveBank of India as Note Issue Authority, 9. The Mother ofMoney (Reserve Money), 10. Theory of Monetary and

Banking Control, 11. The Father of Money (Regulation and Control), 12. CommercialBanking, 13. Principles of Banking, 14. Credit Creation by Banks, 15. CreditControls, 16. Money and Interest Rates, 17. The Colour of Money (External Valueof Monies), 18. Banks as Intermediaries, 19. Credit Cards and Banks (PlasticMoney), 20. Retail Banking and Banking Reforms.

ISBN: 978-81-8488-213-1 Edn: 2009 Price: ` 550 (US $ 22)

BANKING AND MONETARY SYSTEM AND INSURANCE

LEGAL ASPECTS OFINSURANCEP.K. GuptaModule 1: 1. Legal Framework of Insurance Business,2. Insurance Act, 1938, 3. Life Insurance Corporation Act,1956, 4. General Insurance Business (Nationalisation) Act,1972, 5. Insurance Regulatory and Development AuthorityAct, 1999, 6. Motor Vehicle Act, 1939 and 1988,Module 2: 7. Marine Insurance Act, 1963,Module 3: 8. Insurance and Various Transportation Law,Module 4: 9. Liability Laws and Insurance,10. Miscellaneous Laws Concerning Insurance.

ISBN: 81-8318-518-5 Edn: 2019 in press

RISK MANAGEMENTINSURANCE AND DERIVATIVESG. Kotreshwar

ISBN: 978-93-5273-881-6 Edn: 2018 Price: ` 1295 (US $ 52)

1. Risk Management2. Risk Measurement3. Management of Pure Risk4. Fundamentals of Insurance5. Insurance Industry — Regulation and Development6. Insurance Products7. Insurance Claims Management8. Financial Derivatives – An Introduction9. Forwards and Futures

10. Forward Rate Agreements (FRAs)11. Hedging Strategies using Futures12. Fundamentals of Options

13. HedgingStrategies usingOptions

14. SWAPS

1. Understanding Risk, 2. Risk Management and Control, 3. EnterpriseRisk Management, 4. Introduction to Insurance, 5. Principles of Insurance,6. Mathematical Basis of Insurance, 7. Insurance Contracts and Provisions,8. Primary Insurance Laws, 9. Special Purpose Insurance Laws,10. Miscellaneous Laws Concerning Insurance, 11. Insurance and Economy,12. Insurance Industry in India, 13. Accounting and Taxation for Insurance,14. Insurance in Global Perspective, 15. Introduction to Life Insurance,

INSURANCE AND RISKMANAGEMENTP.K. Gupta

ISBN: 978-93-5024-865-2 Edn: 2018 Price: ` 1895 (US $ 76)

16. Life Insurance Contracts & Policy Provisions, 17. Life Insurance Products, 18. Life InsuranceUnderwriting and Rating, 19. Life Insurance Claims Management, 20. Group Insurance, 21. Life AssuranceManagement, 22. Introduction to General Insurance, 23. Practice of Non-Life Insurance, 24. Fire Insurance,25. Marine Insurance, 26. Automobile Insurance, 27. Health Insurance, 28. Rural Insurance, 29. SocialInsurance, 30. Project and Engineering Insurance, 31. Liability Insurance, 32. Miscellaneous Insurance,33. Functions and Organization of Insurers, 34. Product Design and Development, 35. Underwriting,36. Insurance Pricing, 37. Marketing of Insurance Products, 38. Claims Management,... (Contd.)

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FUNDAMENTALS OFINSURANCEP.K. GuptaUNIT I : Risk BasicsUNIT II : Insurance ManagementUNIT III : Life InsuranceUNIT IV : Non-life Insurance

ISBN: 978-93-5051-207-4 Edn: 2017 Price: ` 950 (US $ 38)ISBN: 978-93-5024-411-1 Edn: 2017 Price: ` 995 (US $ 40)

PRINCIPLES OF INSURANCEP.K. Gupta & Anil Kumar MeenaModule I: 1. Introduction to Insurance

2. Principles of Insurance3. Basic Insurance Law

Module II: 4. Introduction to Life Insurance5. Product Development6. Life Insurance — Risk7. Assignment of Life Policies

Module III: 8. Life Insurance ClaimsModule IV: 9. Maritime Losses and Claims InsuranceModule V: 10. Fire Insurance

11. Reinsurance12. Health Insurance13. Motor Miscellaneous Insurance


INSURANCEINSURANCE SECTOR IN INDIAPROBLEMS, POSSIBILITIES ANDPROSPECTSK.K. Das, S.K. Dey & S.K. Nanda

ISBN: 978-93-5262-057-9 Edn: 2016 Price: ` 850 (US $ 34)

1. Islamic Finance in Emerging Markets, 2. Health InsurancePractices in India: Issues and Challenges, 3. HRD Climatein Insurance Sector: A Study with Special Reference toLife Insurance Corporation of India, 4. The Non-li feInsurance Sector in India: Trends and Opportunities,5. Employee Motivation in Insurance Sector Industries inIndia: A Tool for Organizational Excellence, 6. Recent Trendsin Training and Development Systems in InsuranceIndustries in India: A New Way of Journey for CorporateSustainability... (Contd.)

DEPOSIT INSURANCE IN INDIAM.R. Das

ISBN: 978-81-8488-671-9 Edn: 2010 Price: ` 425 (US $ 17)

1. Objectives and Scope of Deposit Insurance2. The Global Scene3. Deposit Insurance in India4. Deposit Insurance Reform in India5. Core Principles for Effective Deposit Insurance

Systems and India’s PositionIndexSelect Bibliography

MODERN MANAGEMENT

ISBN: 978-93-5273-654-6 Edn: 2018 Price: ` 625 (US $ 25)

MAKING MANAGEMENTSTUDIES MATTER - TOWARDSPHRONESIS 2.0 IN BUSINESSSCHOOLS AND COMPANIESWolfgang Amann, Shiv Tripathi, ShibanKhan & K. Janardhanam1. Introduction - Why Should Management Studies Matter More?, 2. From Phronesis1.0 to 2.0, 3. Phronesis in Strategizing, 4. Phronesis and International Management,5. Phronesis, Sustainability and Global Development, 6. Phronesis in Soft SkillsCurricula, 7. Phronetic Management Research, 8. Phronesis in Undergraduate,Graduate, and Executive Education, 9. Conclusions and the Way Forward

ISBN: 978-93-5273-695-9 Edn: 2018 Price: ` 850 (US $ 34)

GLIMPSES OF INDIANMANAGEMENT:A HOLISTIC APPROACHArvind A. Kulkarni

1. Introduction2. Indian Ethos for Management3. Indian Values for Management4. Indian Culture for Management5. Vedantic Management in Global Perspective6. Indian Management through Ages - I7. Indian Management through Ages - II8. Management of Human Life in Indian Perspective9. Indian Leadership

10. Indian Management in Technocracy11. Indian Management Today

12. Status and Role ofIndian Managementin Developing India

13. Indian Managementin FutureBibliographySubject Index

INSURANCE MANAGEMENT(Text & Cases)S.C. Sahoo & S.C. DasUnit 1 : Introduction to Risk and InsuranceUnit 2 : Life InsuranceUnit 3 : General InsuranceUnit 4 : Insurance and Regulatory BodiesUnit 5 : Miscellaneous

AnnexureCasesSpecimen Copies of Forms and PoliciesSelect BibliographyGlossary on InsuranceSubject Index

ISBN: 978-93-5142-061-3 Edn: 2017 Price: ` 1500 (US $ 60)

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Edn: 2018 Price: ` 895 (US $ 36)

DISASTER MANAGEMENTM. Saravana Kumar

1. Introduction to Organizational Behaviour2. Constituents of Individual Behaviour3. Personality4. Group Dynamics5. Team Building6. Change Management7. Conflict Management8. Leadership and Motivation9. Stress Management

10. Organizational Development.

ISBN: 978-93-5299-086-3 Edn: 2018 Price: ` 644 (US $ 26)

LANDSLIDE PROBLEMS ANDMANAGEMENT IN HIMALAYARavinder Singh

1. Introduction2. Geology of the Area3. Geomorphology of the Area4. Soil of the Area5. Land Use/Land Cover of the Area6. Landslide Hazard Zonation

Conclusion and RecommendationBibliographyAnnexures

ISBN: 978-81-8488-458-6 Edn: 2015 Price: ` 850 (US $ 34)

PRINCIPLES AND PRACTICEOF INSURANCEP. Periasamy1. Nature and Scope of Risk Management, 2. Method of Handling Risks,3. Management of Risks, 4. Nature of Insurance Business, 5. Reinsurance,6. Privatisation of Insurance Business in India, 7. Classification of Insurance,8. Principles of Contract of Insurance, 9. Insurance Documents, 10. LifeInsurance, 11. Classification of Life Insurance Policies, 12. Assignment ofLife Policies, 13. Life Insurance Corporation of India (LIC), 14. Marketing ofLife Insurance, 15. World Life Insurance Market, 16. LIC Financial Services,17. Role of the Development Officer, 18. Role of Insurance Agents, 19. GeneralInsurance Business and Role of GIC, 20. Nature of Marine Insurance Contract, 21. Kinds of Marine InsurancePolicies, 22. Important Clauses in Marine Policy, 23. Marine Losses and Abandonment, 24. Nature of FireInsurance Contract, 25. Types of Fire Policies, 26. Fire Insurance Claims, 27. Miscellaneous Insurance,28. National Agricultural Insurance Schemes, 29. Fidelity Guarantee Insurance, 30. Property Insurance,31. Motor Vehicle Insurance, 32. Health Insurance, 33. Cattle Insurance and Engineering Insurance,34. Public Liability Insurance, 35. Insurance Regulatory and Development Authority (IRDA), Annexures.


MODERN MANAGEMENT

ISBN: 978-93-5299-480-9 Edn: 2018 Price: ` 895 (US $ 36)

THE LAST SALAR JUNGPerumallapally Suresh

1. Ancestry of Salar Jungs2. Salar Jung-I3. Salar Jung-II4. Salar Jung-III5. Salar Jung-III’s Personality6. The Prime Ministership of Salar Jung7. Palaces of Salar Jung8. Tours and Travels of Salar Jung9. Collector of Artifacts and Curios

10. The Salar Jung’s Jagir11. The Last Journey of Salar Jung

GlossaryReferences

Edn: 2018 in press

PARADIGM SHIFT IN GLOBALECONOMIC SCENARIO: ROLE OFMANAGEMENT ANDTECHNOLOGYSwati Padoshi1. Study of Impact of Stress on Work Life among Information TechnologyEmployees in and around Mumbai, 2. Neural Networks for Intrusion

Detection System, 3. A Study on Number of MFIs Operating in India, 4. Smart Cities by Internet of Things,5. Green Human Resource Management: A Conceptual Study, 6. Foreign Direct Investment (FDI) inService Sector Since 1991, 7. Review Article of Data Mining and Classification Technique for WaterQuality Assurance, 8. Retailers – Strong Inclination towards the Development and Growth of PLBs’Perception of Consumers and Retailers in the FMCG Segment, 9. Good Perspective in Secure Duplicationof Data for Cloud Storage, 10. An Analysis on Educational Background of Parents of First GenerationGraduates with Reference to Mumbai Region and their Awareness on National Institute of Open Schooling(NIOS), 11. The Advancement in Wireless Communication from First Generation to Fifth GenerationWireless Technology, 12. GST: Impact on FMCG Products in India... (Contd)

Edn: 2018 in press

1. Introduction to Management of Research andDevelopment

2. Managing R & D Projects3. Effective Research and Development Management4. Innovation Management5. Managing Innovation within Organisation6. R & D Management Current Trends7. Cases of Indian Innovation

Bibliography

INNOVATION AND R & DMANAGEMENT —CONCEPT AND CASESS.T. Rao Deshmukh, I. Gopinath & Ch.Chandra Shekar

DIGITAL BUSINESSMANAGEMENTNitin C. Kamat & Chinmay Nitin Kamat

ISBN: 978-93-5299-287-4 Edn: 2018 Price: ` 1395 (US $ 56)

Part 1: Digital Transformation and GovernmentPart 2: E-Business and E-Commerce EnvironmentPart 3: Digital Marketing EnvironmentPart 4: Human Resource EnvironmentPart 5: Operations EnvironmentPart 6: Case Studies and Success Stories of E-BusinessAppendixA to Z Index

PRINCIPLES OF MANAGEMENTT. Ramasamy1. Nature of Management, 2. Development of ManagementThought, 3. Approaches to Management, 4. Policy,Procedures, Methods and Rule, 5. Planning, 6. Forecasting,7. Objectives of MBO, 8. Decision-making, 9. Organisation,10. Delegation of Authority and Decentral isation,11. Departmentation, 12. Span of Management, 13. Typesof Organisation, 14. Organisation Charts and Manuals,15. Staffing, 16. Performance Appraisal, 17. Training and

ISBN: 978-81-8488-559-0 Edn: 2018 Price: ` 1295 (US $ 52)

FAMILY BUSINESS: ROOTS TOROUTES (With Cases)Hitesh Shukla

ISBN: 978-93-5142-295-2 Edn: 2018 Price: ` 995 (US $ 40)

Management Cases: 1. Who Will be the Next Leader? - SuccessionPlanning, 2. Rameshbhai and His Family in Business, 3. Arvindbhai’s Faith,4. Sundarrajan: Chase Dream Job or Lead Family Business, 5. Progressof Gattani: Everything Yet Nothing, 6. Babatosh’s Dilemma by Heart or byMind, 7. G. Raju & Co., 8. Dennis: Finding a New Leader, 9. Manish andApurva Computer Technologies Pvt. Ltd., 10. Amathalal's Family Business

or Business Family, 11. Blueberry and Technology Upgradation, 12. Ramalinga Raju and Satyam,13. Mohan's Partnership with Asutosh, 14. Rakesh,Vikas and Basant Textiles, 15. The Will of KusumFamily Business: Indian Success Stories: 16. Dabur Limited, 17. Godrej Group, 18. Birla Group,19. Wipro Limited, 20. Hero Motocorp, 21. Conclusion, Annexure - I.

BUSINESS EXCELLENCE INTURBULENT TIMESNeena Nanda & Others

Edn: 2018 in Press

1. “Quantifying Human Resource Asset and its Effectiveness”– EvaluatingHuman Resource Value of Indian Organisations, 2. A Detailed StudyDeciphering Architecture of Big Data Ecosystem, 3. An Empirical Study ofEffect of NPA on Profitability and Liquidity of Banks, 4. Using Moodle Reportsas Learning Analytic (LA) Tool to Enhance Quality of e-Learning Courses,5. Brand Personality Studies in India: A Literature Review,6. Transformational Leadership, Organisational Justice and Gender: A Study of Public Sector Banks inIndia, 7. Determining the Relationship between Occupational Stress and Organizational Commitment,8. Brand Preferences in FMCG (Fast Moving Consumer Goods) Products among Youth, 9. Impact ofFrequent Changes in Technology in Telecom Sector in India, 10. Development of Weaker Section andWomen Empowerment through CSR: A Novel Initiative by ONGC Uran Plant, 11. Businesses Respondingto and Preparing for ‘Terrorism VUCA’ (T-VUCA)© Environment: The Case Study of German Bakery,2010, 12. Green HRM: An Innovative Approach, 13. Corporate Bond Market – Policy Recommendationson Current Scenario of India ... ( Contd.)

OFFICE ORGANISATION ANDMANAGEMENTR.K. Chopra1. Modern Office and its Functions 2. Office Management,3. Office Organisation, 4. Office Administration 5. OfficeSpace Management, 6. Environment Management,7. Office Systems and Procedures, 8. Office Services,9. Office Machines and Equipment, 10. Office Form-Design, Management and Control , 11. Records

ISBN: 978-81-8488-410-4 Edn: 2018 Price: ` 1595 (US $ 64)

Management, 12. Office Stationery and Supplies, 13. CommunicationManagement, 14. Office Correspondence and Mail Service, 15. ManagementReporting, 16. Human Resource Management, 17. Work Improvement andW ork Measurement, 18. Secretarial, Clerical and Reception Services,19. Collection of Data, 20. Control of Office Costs Appendices Syllabi ofOffice Management Bibliography Index


CUSTOMER RELATIONSHIPMANAGEMENTShamsher Singh

ISBN: 978-93-5273-685 Edn: 2018 Price: ` 1295 (US $ 52)

1. Introduction: Customer Relationship Management, 2. CRM ApplicationsDecisions and Myths, 3. The Customer Relationship ManagementFrameworks/Models, 4. Principles of Customer Relationship Management,5. Customer Relationship Building and Customer Retention, 6. The CRMProcess, 7. Electronic Customer Relationship Management (e-CRM),8. CRM Cycle and Customer Life Cycle, 9. CRM Architecture, 10. DataWarehouse, 11. Data Mining, 12. Benefits of CRM Architecture, 13. SalesForce Automation (SFA), 14. Enterprise Marketing Automation (EMA), 15. Call Center, 16. CRMImplementation, 17. Developing CRM Strategy, 18. Keys to CRM Successful Implementation,19. Integration of CRM with ERP System, 20. Service Quality and Its Dimensions, 21. Managing CustomerCommunication, 22. Impact of CRM on Marketing Channels and Supply Chain, 23. Emerging Trendsof Marketing Channels and Supply Chain Management, 24. Managing Unprofitable Customer usingCRM Knowledge, 25. Future Developments in CRM, Case Studies, Selected References

UNDERSTANDING ANDMANAGING PEOPLEUma Warrier

ISBN: 978-93-5273-709-3 Edn: 2018 Price: ` 1295 (US $ 52)

Section A: Organisational Behaviour1a. Essentials of Organizational Behaviour1b. Personality

2. Learning, Attitudes, Values, Job Satisfaction andPerception

3. Motivation and Group BehaviourSection B: Human Resource Management

4. Introduction to Human Resource Management,Recruitment, Selection and Onboarding

5. Training & Development and PerformanceManagement Systems

6. Compensation Management And IndustrialRelations

Edn: 2017 Price: ` 550 (US $ 22)

EVENT MANAGEMENTAnnie Stephen & Hariharan

1. Introduction to Event Management2. Events as a Marketing Tool3. Event Organizers4. Activities in Event Management5. Events – Examples

ISBN: 978-93-5097-294-6 Edn: 2017 Price: ` 1500 (US $ 60)

EXPLORING CUSTOMERDYNAMICSAlok Kumar Rai, Usha Kiran Rai &S.K. Singh

Section A: Customer Relationship ManagementCustomer Relationship Management: A PreambleCustomer Relationship Management PerspectivesSection B: Consumer BehaviourConsumer Behaviour: A PreambleConsumer Behaviour Perspectives

ISBN: 81-7866-883-1 Edn: 2018 Price: ` 650 (US $ 26)

Market Economy and Corporate Form of Organization Nature and Systems of Corporate Governance The Three Anchors of Corporate Governance Central Role of Board in Corporate Governance Board Committees: Audit Committee Board Committees: Remuneration and Nomination

Committees Management Shareholders Corporate Social Responsibility Rating Corporate Governance Reform of Corporate Governance Index

CORPORATE GOVERNANCEH.R. Machiraju

MAKE EVERY DROP COUNTBEFORE IT REACHES THE OCEANA.N. Damodar Rao

ISBN: 978-93-5273-572-3 Edn: 2018 Price: ` 1600 (US $ 64)

1. Water, 2. Water Foot Print, 3. Water Intake of Individual,4. W ater and Population Growth, 5. W ater SupplyRequirement – As Per Indian Standard, 6. W aterRequirement of Animals, 7. Relationship between Waterand Health, 8. Relationship between Poverty and WaterSecurity, 9. What is Agriculture?, 10. Water Use in Industry,

THE NAVRATNAS OF 21ST

CENTURYAvinash Joshi1. Brief about Navratna Status Conferred by Departmentof Public Enterprises, 2. Bharat Heavy Electricals Limited,3. Hindustan Aeronautics Limited, 4. National MineralDevelopment Corporation 5. Shipping Corporation of India,6. Gas Authority of India Limited, 7. Mahanagar TelephoneNigam Limited, 8. Bharat Electronics Limited, 9. PowerFinance Corporation, 10. Hindustan Petroleum Corporation Limited, 11. NationalAluminium Company Limited, 12. Indian Oil Corporation, 13. Power Grid Corporationlimited, 14. National Thermal Power Corporation, 15. Steel Authority of IndiaLimited, 16. Coal India Limited, 17. Bharat Petroleum Corporation Limited,18. Rural Electrification Corporation, 19. Oil India Limited, 20. Oil and Natural GasCorporation, 21. References, 22. Abbreviations.

ISBN: 978-93-5051-399-6 Edn: 2017 Price: ` 450 (US $ 18)

MODERN MANAGEMENT

ISBN: 978-93-5273-906-6 Edn: 2018 Price: ` 895 (US $ 36)

A BEACON ACROSSECONOMICS, FINANCE,GOVERNANCE AND LEADERSHIPIN RECENT ERANilam Panchal, Moirangthem Shanti Devi &W.C. SinghSection I: Contemporary Issues in Economics, Banking

and FinanceSection II: Contemporary Issues in Education,

Healthcare, Entrepreneurship and DevelopmentSection III:Contemporary Issues in Leadership, Youth

and Governance

11. National Water Policy – 2012, 12. Maharashtra State Water Supply Policy,13. Relation between Drought, Water and Rainfall, 14. Wastage of Foodgrains inGovernment Godowns, 15. Drinking Water, 16. Availability of Drinking Water inMumbai, 17. Availability of Drinking Water in Thane, 18. Availability of DrinkingWater in Navi Mumbai, 19. Water Pollution, 20. Power Plants in Maharashtra,21. Water Football Match


MODERN MANAGEMENT

PRINCIPLES OF MANAGEMENT(TEXT & CASES)T. A. Tamilselvi, A. Nirmal Raj, S. Sankar& K. Ramya

ISBN: 978-93-5273-647-8 Edn: 2017 Price: ` 995 (US $ 40)

1. Introduction to Management2. Planning3. Organising4. Directing5. Controlling

Case Study

MANAGEMENT PRINCIPLES ANDPRACTICER. Srinivasan & S.A. Chunawalla

ISBN: 978-93-5273-682-9 Edn: 2017 Price: ` 1295 (US $ 52)

1. Nature and Scope of Management Process,2. Professionalisation of Management in India, 3. ManagementTheory, 4. Management Thinkers: Pre-1939, 5. ManagementThinkers: Post-1939, 6. Planning, 7. Corporate Planning,8. Objectives, 9. Decision Making, 10. Decision Making:The Quantitative Way, 11. Organisation: Elements andPrinciples, 12. Organisation: Approaches and Processes,

SERVICE MANAGEMENT THEORYAND PRACTICESKailash Chandra Biswal & G. Singaiah

ISBN: 978-93-5273-020-9 Edn: 2017 Price: ` 995 (US $ 40)

Section I : Service Sector, HR and MarketingSection II : Banking and InsuranceSection III: Financial InclusionSection IV: Capital Market and Stock Market

CORPORATE MAGICVijay Rodrigues

ISBN: 978-93-5262-394-5 Edn: 2017 Price: ` 995 (US $ 40)

1. Introductory, 2. Corporate Etiquettes in Detail, 3. Private Email Monitoring,4. Tips for Managing the Office Holiday Party, 5. Proxemics, 6. ShouldHugging be Part of Your Corporate Culture?, 7. Are Unpaid InternshipsEthical?, 8. Organisational Conflicts: Real-life Instances, 9. Friendships atWorkplace, 10. Romantic Liaisons and Office Flings: Dos and Don’ts,11. Real-life Instances: Romantic Affairs, Harassments and Victimisation,12. Sexual Harassment: How to Deal with it?, 13. Stress at Workplace andHow to Deal with it?, 14. Employee Life Cycle, 15. How to Make it to theInterview Stage?, 16. Psychometric Testing, 17. Psychological Tests,18. Trainings and Talent Management, 19. Employee Engagement, 20. Dos

and Don’ts in a Job Interview, 21. How to Succeed Once You Start as a Member of the Organization?,22. How Do You Deal with an Unethical, Productive Employee?, 23. Enthuse Your Way to Employee Buy-in, 24. How to Tackle Negative Feedback and Still Feel Great?, 25. Organisational Politics, 26. You LostYour Job, 27. Tips for Employers, 28. How to Treat Your Customer?, 29. Negotiating Skills, 30. Probationand Confirmation, 31. Grievances, 32. Resignation Letter, 33. Termination Letters, 34. References,35. Avoiding Legal Liability When Providing References, 36. Tips for Employers Checking References,37. Layoffs, 38. Corporate Gender Gap, 39. Corporate Social Responsibility (CSR), 40. Business Ethics,41. Current State of CSR in India, 42. Leadership, 43. How to be a CEO?, 44. Be the Boss, Not a Friend,45. Management is an Art, 46. Corporate Suicides and Methods to Stop Them

ISBN: 978-93-5097-444-5 Edn: 2017 Price: ` 950 (US $ 38)

DYNAMIC GLOBALMANAGEMENTM.N. Rudrabasavaraj

1. Glimpses of Global Management2. Philosophy of Global Management3. Strategy of Global Management4. Leadership of Global Management5. Planning6. Organising7. Staffing8. Directing9. Controlling and Evaluating

10. Motivation11. Developing Future Management12. Managing Diverse People and Culture

13. Global HumanGrowth Model

14. Dynamics of GlobalManagement

THE MANAGEMENTAND THEIR EXPECTATIONSKashinath Jha

1. Introduction, 2. A Brief Note on the Management, 3. TheOrganisation, 4. A Brief Note on the Practical Management,5. Manager and their Types, 6. A Brief Note on the Behaviourof the Management Towards their Workers/Employees,7. Workers and their Behaviour, 8. Responsibility and

Behaviour of the Middle Management, 9. Expectations of Management from theirWorkforce, 10. Expectation of Workers from the Management, 11. Lessons andInspirations, 12. Progress of Employees or Workers References Questionnaire

ISBN: 978-93-5024-724-2 Edn: 2017 Price: ` 650 (US $ 26)

KNOWLEDGE MANAGEMENTB. Rathan Reddy

1. Knowledge Management2. Drivers of Knowledge Management3. Technology and Knowledge Management4. Human Resource and Knowledge Management5. Learning Organizations6. Cross-functional Areas and Knowledge Management

Case StudiesKnowledge Management in India: Case StudiesAnnexuresReferencesGlossary

ISBN: 81-8318-689-0 Edn: 2017 Price: ` 1250 (US $ 50)

IMPROVING MANAGERIALEFFECTIVENESSSantosh Ranganekar & Upinder Dhar

ISBN: 978-81-8318-888-3 Edn: 2017 Price: ` 850 (US $ 34)

1. Locus of Control2. Learned Helplessness3. Managerial Effectiveness4. Method5. The Results6. The Discussion7. Epilogue

ReferencesSubject IndexAuthor Index

13. Types of Organisation, 14. Organisational Relationships, 15. Design of anIdeal Organisational Structure, 16. Staffing, 17. Manpower Planning and CareerDevelopment Planning, 18. Job Analysis, Job Description and Job Specification,19. Managerial Selection, 20. Managerial Appraisal, 21. Training and Developmentof Managers, 22. Direct ing — Nature and Purpose, 23. Communicat ion,24. Motivat ion, 25. Leadership, 26. Controlling: Meaning and Importance,27. Control Techniques – I, 28. Control Techniques – II, 29. Control Techniques –III, 30. Control Techniques – IV... (Contd.)


MODERN MANAGEMENTFUNCTIONAL MANAGEMENTParimal H. Vyas, Priti V. Nigam,Madhusudan N. Pandya & Others

ISBN: 978-93-5142-211-2 Edn: 2017 Price: ` 1250 (US $ 50)

PART I : Personnel ManagementPART II : Marketing and Production ManagementPART III : Portfolio ManagementPART IV : Office ManagementPART V : Banking and Negotiable InstrumentPART VI : Insurance and ISO 9000

INNOVATION MANAGEMENTC.G.S. Krishnamacharyulu & R. LalithaPart I : Innovation Management BasicsPart II : Managerial Aspects of Innovation FunctionPart III : Managing Innovation ProjectsPart IV : Promoting Innovation CompetenciesPart V : Thinking Tools for InnovationsPart VI : Managing Innovations

ISBN: 978-81-8488-302-2 Edn: 2017 Price: ` 1250 (US $ 50)

ISBN: 978-93-5097-634-0 Edn: 2017 Price: ` 750 (US $ 30)

SUSTAINING ORGANIZATIONALEXCELLENCE IN TURBULENTTIMESPrachi Pargaonkar, Hemant Patil,Ashutosh Gadekar & K.B. RamanandoTrack 1: FinanceTrack 2: Human ResourceTrack 3: MarketingTrack 4: Information TechnologyTrack 5: OperationTrack 6: General Management

ISBN: 978-93-5097-534-3 Edn: 2017 Price: ` 950 (US $ 38)

NEW PARADIGMS IN BUSINESSMANAGEMENTV.V. Karjinni, Abid Y. Salti,Prajakta S. Kalamkar & Arjun N. Patil

1. Marketing Management2. Finance Management3. Human Resource Management4. IT and Systems Management5. Production Management6. Agri Business Management

ISBN: 978-81-8488-360-2 Edn: 2017 Price: ` 950 (US $ 38)

MANAGEMENTS.A. Sherlekar1. What is Management?, 2. Management Process (TheFunctions of Management), 3. Indian Ethos for Management,4. Value-oriented Holistic Management, 5. Evolution ofManagement Thought, 6. Total Quality Management (TQM),7. Organisational Changes, 8. Globalisation and InformationTechnology (IT), 9. Management in the Future,10. New PeopleManagement (NPW), 11. Social Responsibility, 12. Decision-making Process, 13. Planning Function, 14. Types of

Plans - I, 15. Types of Plan - II, 16. Planning Process, 17. The Organisation,18. The Organising Process, 19. Delegation and Decentralisation, 20. Forms ofInternal Organisation, 21. Staffing and Management Development, 22. Leadership,23. Motivation, 24. Communication and Co-ordination, 25. Conflict Management inOrganisation, 26. Supervision and Controlling, 27. Management Controls (Part - I),28. Management Controls (Part - II), Appendix I, Bibliography, Index

Edn: 2017 Price: ` 550 (US $ 22)

INDIAN MANAGEMENT(Thoughts and Practices)V.N. Saxena1. Indian Ethos – Introduction and Overview, 2. Focus onUltimate Principles of Intelligence to Whom (Which) ManSeeks Recourse, 3. Personality Development, 4. TheThree Gunas – Determinants of Personality, 5. IndividualsBeing an Infinite Capabilities and Potential is a Result ofOwn Act ions, 6. Koshas – T he Concept of Man,7. Meditation, 8. Leadership, 9. Motivation, 10. Societyand Social Groups, 11. Festivals and their Significance,12. Learning, 13. Spiri tuali ty, 14. Concept of Maya(Illusion), 15. Varna Ashram and Dharma, 16. Case Studies,Annexure

ISBN: 978-93-5051-476-4 Edn: 2017 Price: ` 1000 (US $ 40)

“YUGANTAR” THE ROUSINGCHALLENGES OF MANAGEMENT SYSTEMAND PRACTICES IN 21ST CENTURYE.B. Khedkar & O.P. Haldar1. A Study of Consumer Buying Behaviour on Lokmat Daily MarathiNewspaper at PCMC Area, 2. Empirical Analysis of Investment in SupplyChain for Organized Retailers and its Cost Competitiveness with Respectto Unorganized Retailers: A Case Study on Perishable Supply Chain inPune, 3. Impact of Education on Performance (With Reference to SSIUnits), 4. A Case Study on Procedure for Recruitment of Life Advisors in Bharati Axa Insurance Co. Ltd.in PCMC Area, 5. Reverse Mortgage: A True Stick of Old Age, 6. The Rousing Challenges of ManagementSystems and Practices in 21st Century, 7. Case Study on Industrial Relations Policies in Mubea SuspensionIndia Limited, Pune, 8. E-Commerce — Legal Infrastructure and Merchant Accounts, 9. E-Marketing in 21stCentury: Competition of Lenovo in Social Networking Sites, 10. Leadership in Various Hues and Dimensions,11. Estimating Risk of Failure of Systems with Positively Dependent Component Failures, 12. The Roleof Employee Involvement in Organization Development in Selected Electronic Manufacturing Industry...(Contd.)

CONTEMPORARY MANAGEMENTI. Anand Pawar & R. Nageswar Rao

ISBN: 978-93-5051-341-5 Edn: 2017 Price: ` 950 (US $ 38)

Section – AGeneral ManagementSection – BLeadership and HRMSection – CManagement of Finance and BankingSection – DMarketing Management


ISBN: 978-93-5024-918-5 Edn: 2017 Price: ` 1250 (US $ 50)

KALEIDOSCOPIC PERSPECTIVESOF RESEARCH IN THE GLOBALIZEDERAH.S. Cheema & Kashinath Jadhav

Part A: Emerging Market ScenarioPart B: Implication and Financial AspectsPart C: Development and Trends in EducationPart D: Industrial and Environmental Issues

ISBN: 978-93-5024-884-3 Edn: 2017 Price: ` 1250 (US $ 50)

MANAGEMENT STRUCTURE ANDPROCESSA.K. Samantary

1. Introduction2. Evolution of Managerial Theory3. Managers and their Environment4. Planning5. Decision Making6. Organising7. Organisation Design8. Forms of Organisation Structure9. Forms of Business Organisation

10. Organisational Politics and Culture11. Organisational Change12. Organisational Conflict and Coordination

13. Motivation14. Leadership15. Communication16. Controlling

ISBN: 978-81-8488-816-4 Edn: 2017 Price: ` 725 (US $ 29)

MANAGING THE KNOWLEDGEECONOMY FOR REGIONALDEVELOPMENTAnjali Kulkarni, Shyam Shukla, YogitaSure, K.L. Ghosh, Ajay Talwekar, AnupSuchak & Sagar KhursungePart 1 : Regional Economic Development through Knowledge

EconomyPart 2 : SME and Knowledge EconomyPart 3 : Human Resources Development for Knowledge EconomyPart 4 : Knowledge Management in Manufacturing OrganizationPart 5 : Knowledge Economy for Wealth ManagementPart 6 : International Networking for Knowledge ManagementPart 7 : New Approaches to Management Research in Knowledge

Economy

Part 8 : Role ofInformationTechnology inKnowledgeEconomy

Part 9 : Education andKnowledgeEconomy

MODERN MANAGEMENT

ISBN: 978-93-5051-508-2 Edn: 2017 Price: ` 1050 (US $ 42)

A TEXT BOOK OFBUSINESS MANAGEMENTRitwik Haldar1. Introduction to Management, 2. Different School ofManagement Thought; and Modern Approaches ofManagement, 3. Planning, 4. Management by Objectives(MBO) and Management by Exceptions (MBE) Introduction,Concept and Evolution of Management by Objectives(MBO), 5. Organisation, 6. Departmentation as a StructuralFramework of the Organisation; Authority, Delegation,Central isation and Decentral i sat ion and Span ofManagement, 7. Motivation, 8. Leadership, 9. Co-ordination, 10. Control, Short Type Questions and Answers,Question Paper

MANAGERIAL LESSONS FROMRAMCHARITMANASN.M. Khandelwal1. Lord Rama as Role Model of Ethical Leadership2. Ram Rajya as Role Model of State Governance3. Hanumanji as Role Model of Executive4. Ethics and Human Values5. Values for Managers/Leaders6. Values for Subordinates7. Lord Shiva as Role Model of Benevolent Leader8. Family Management

Cases

ISBN: 978-93-5024-902-4 Edn: 2017 Price: ` 750 (US $ 30)

COLLABORATIVE COMPETITIONAND OTHER READINGSAmishi Arora

ISBN: 978-81-8488-690-0 Edn: 2017 Price: ` 950 (US $ 38)

1. Changing Face of Indian Pharmaceutical Industry through Col laborativeCompet ition 2. Analysis of Intellectual Property in a Col laborative Environment3. Col laborative Competition in Healthcare Sector 4. A Case Study on Nokia-Siemens Col laborative 5. Collaborat ion through Mobi le Computing with StateAgriculture Department 6. Collaborative In itia tive for Strategic Alliance inBusiness — Education Sector 7. Dimension of HRM in Col laborativeCompeti tion 8. Knowledge Sharing through Collaborat ion: Source ofCompeti tive Advantage in SMEs 9. Collaborat ive Competit ion (Are You Readyto Share Your Bread to Earn But ter?) 10. Strategic Alliances in Indian

Pharmaceut ical Industry: A Competi tive Col laborative Advantage 11. Col laborative Information Management:A Chal lenge in Today’s Wor ld 12. Collaborative Innovation through Social Competit ion 13. Chal lengesbetween Compet ition and Collaborat ion 14. Collaborative Competition Concept — Application Within anOrganization 15. Empowering Women in a Col laborative Way through Micro-Finance 16. A New Perspective– Cross-cul tura l HR Issues 17. Effect of Culture, Society and Values in International Business 18. Role ofMergers and Acquisi tions in Growth: Special Reference Maharashtra’s Pharmaceutical Industry 19. Rura lMarket ing in India: Issues and Challenges 20. Aligning HR Strategy — The Nuts and Bolts of Col labora tiveCompet ition 21. Collaborat ive Appl icat ion Integrat ion, Extension, and Migration With CASAHL ecKnowledge22. Collaborat ion Merger — A New Corporate Mantra for India.. . (Contd.)

ISBN: 978-93-5024-724-2 Edn: 2017 Price: ` 1250 (US $ 50)

MODERN BUSINESSORGANISATION ANDMANAGEMENTS.A. Sherlekar & V.S. SherlekarPart I: The Business SystemPart II: The Business StructurePart III: Pre-promotion ProblemsPart IV: General ManagementPart V: Production Management SystemPart VI: Marketing Management SystemPart VII: Financial Management SystemPart VIII: Human Resources Management SystemPart IX: Business and Government

BUSINESS ORGANISATIONKhuspat S. Jain

ISBN: 978-93-5024-741-9 Edn: 2017 Price: ` 650 (US $ 26)

1. Business Organisation – Nature, Scope andSignificance

2. Business Objectives – Nature, Significance andClassification

3. Social Responsibilities of Business4. Promotion of Business5. Forms of Business Organisations6. Sole Trading Concern7. Partnership Firm – I8. Partnership Firm – II9. Joint Stock Company

10. Co-operative Organisation

11. Public Enterprises12. Business Size,

Location and PlantLayout

13. Business Combination


RENT-SEEKING AND VALUEMAXIMIZATION:AN EXPLORATORY STUDY OF SELECTED LISTEDINDIAN COMPANIESM. Ganeshan

ISBN: 978-93-5273-048-3 Edn: 2017 Price: ` 850 (US $ 34)

1. Introduction2. Literature Review3. Research Methodology4. Data Analysis and Findings5. Conclusions

Bibliography

CASES IN INDIAN MANAGEMENT(VOLUME IV)Bal Chansarkar

ISBN: 978-93-5273-080-3 Edn: 2017 Price: ` 850 (US $ 34)

1. Increasing Blood Supplies2. Patanjali Ayurveda – Spiritual Commerce3. Luxury in the Air – A Case of Air India4. Flipkart and Myntra Merger5. Rechargeable Hunter6. OYO Rooms – Disruptive Innovation in the Hotel

Industry?7. Neptune Steel – The Director’s Cut8. SABORO – Fruits Passionately Grown and

Thoughtfully Picked

9. Gillette Guard –Indo-vation

10. Gopal Snacks –A Success Story

CASE STUDIES IN BUSINESSAND INDUSTRY MANAGEMENT :INDIAN CONTEXTR. Gopal, P. Manjrekar & R. Gopinathan

ISBN: 978-93-5273-071-1 Edn: 2017 Price: ` 850 (US $ 34)

1. Grihasti Pvt. Ltd., 2. Javed Decorators, 3. Genesis,4. Indra Tex, 5. Synage, 6. Dharya Information Pvt. Ltd.,7. Shree Datta Jaggery Factory, 8. SVS Group of Company,9. Animal Angle Foundation, 10. GCCPL Shipping Company,11. Infovision Technical Services, 12. FledgelingsConsultancy Services, 13. Take A Break, 14. Let’s Speak– Call Centre and English Speaking Training Centre, 15.Kool-Fun Enterprise, 16. A Look Back at Time, 17. GokulNursing Home and ICCU, 18. Mahakali Constructions(Contd.)

ISBN: 978-93-5142-639-4 Edn: 2017 Price: ` 1050 (US $ 42)

APPLIED CASE STUDIES INMANAGEMENTP.K. Biswas, G.L. Sharma, Rashmi Sharma& Meghna RishiPART A : General ManagementPART B : Finance and AccountingPART C : Marketing ManagementPART D : Strategic ManagementPART E : Supply Chain ManagementPART F : Organisation Behaviour and Human Resource

ManagementPART G : Information Technology

MANAGING DISASTERSM.K. Hariharan & R. Rajeswari

ISBN: 978-93-5142-677-6 Edn: 2017 Price: ` 1250 (US $ 50)

1. Introduction to Disaster Management2. Natural Disasters – Mitigation Efforts3. Man-made Disasters4. Disaster Operations Management5. Institutional Awareness and Safety Programmes6. Psychological and Social Dimensions in Disasters7. Applications in Disaster Management8. Disaster Management in India

Case StudiesAnnexuresReferences

A PRACTICAL APPROACH TOAIRPORT MANAGEMENTR. Karuppasamy & R. Saravana1. Airport Operations, 2. Airport Policies in India, 3. AirportSecurity, 4. Indian Airports, 5. Role of Government inDeveloping and Maintaining Civil Aviation Industry, 6. AirTraffic Control, 7. Aircraft Identification and Lighting,8. Aircraft Maintenance, 9. Aircraft Ground Handling,10. Aircrew Members, 11. Airspace Management, 12. FlightOperations, 13. Air Ticketing, 14. Luggages Management,15. Air Cargo.

ISBN: 978-93-5051-529-7 Edn: 2017 Price: ` 750 (US $ 30)

MODERN MANAGEMENT

ISBN: 978-93-5097-456-8 Edn: 2017 Price: ` 1550 (US $ 62)

OFFICE MANAGEMENTR.K. Chopra & Priyanka Gauri

1. Modern Office and its Functions2. Office Management3. Office Organisation4. Office Administration5. Office Space Management6. Environment Management7. Office Systems and Procedures8. Office Services9. Office Machines and Equipment

10. Office Forms - Design, Management and Control11. Records Management12. Office Stationery and Supplies13. Communication Management14. Office Correspondence and Mail Service15. Management Reporting16. Human Resource Management

Appendices Syllabi of Office Management Bibliography Index

MANAGEMENT THEORY ANDPRACTICE (Text and Cases)P. Subba Rao & C. Hima Bindu

ISBN: 978-81-8488-791-4 Edn: 2017 Price: ` 1595 (US $ 64)

Nature and Functions of Management Development ofManagement Thought Social Responsibilities of Business Business Ethics and Value-based Management The PlanningProcess Objectives of Business The Strategic ManagementProcess Decision-making Organisation TheoryOrganisational Structure Delegation, Decentralisationand Span of Management Organisational Culture and Effectiveness OrganisationalChange and Development Human Resource Management: Organisational Context Human Resource Development Performance Appraisal and Development EmployeeTraining Directing (Morale, Committees and Coordinating) Motivation: Concepts andTheories Communication Leadership Foundations of Group Behaviour Controlling Operations Management Recent Trends and Paradigm Shifts Methods of CaseAnalysis Index.

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MANAGEMENT SCIENCEP.G. Ramanujam, B.V. R. Naidu& P.V. Rama Sastry

ISBN: 978-93-5142-540-3 Edn: 2017 Price: ` 1250 (US $ 50)

1. Introduction to Management2. Operations Management3. Functional Management4. Project Management5. Strategic Management6. Management Ethics7. Business Communication8. Contemporary Management Practices

ISBN: 978-93-5051-520-4 Edn: 2017 Price: ` 1500 (US $ 60)

CASE STUDIES IN MANAGEMENTS.S. Vernekar, K. Venkatasubramanian &P. WadhwaPART I : General ManagementPART II : Human Resources ManagementPART III : International BusinessPART IV : Marketing CasesPART V : Finance Cases

MODERN MANAGEMENT

ISBN: 81-7040-012-0 Edn: 2017 Price: ` 895 (US $ 36)

FOUNDATIONS OF MANAGERIALWORKS.K. Chakraborty

Value Perspectives and Transformational Psychologyfor Management

Work and Quality of Work-life through TransformationalPsychology

Transformation Psychology in Action Index Glossary

ADMINISTRATIVE OFFICEMANAGEMENTR.K. Chopra1. Modern Office and its Functions, 2. Office Management,3. Office Organisation, 4. Office Administration, 5. OfficeSpace Management, 6. Environment Management,7. Office Systems and Procedure, 8. Office Services,9. Office Machines and Equipment, 10. Office Forms –Design, Management and Control, 11. Records

Management, 12. Office Stationery and Supplies, 13. Communication Management,14. Office Correspondence and Mail Service, 15. Management Reporting,16. Human Resource Management, 17. W ork Improvement and W orkMeasurement,18. Secretarial, Clerical and Reception Services, 19. Collection ofData, 20. Control of Office Costs, 21. Miscellaneous Topics Appendices Syllabi of Office Management Bibliography Index.ISBN: 978-81-8488-433-3 Edn: 2017 Price: ` 1500 (US $ 60)

BUSINESS ANALYSISAmit Johri

1. Business Analysis for Business Design2. Enterprise Analysis3. Requirements Planning and Management4. Requirements Elicitation5. Requirements Analysis and Documentation6. Requirements Communication7. Solution Assessment and Validation8. Software Development Techniques9. Software Project Management

Annexure

ISBN: 978-81-8488-506-4 Edn: 2017 Price: ` 950 (US $ 38)

CASES IN INDIAN MANAGEMENTB.A. ChansarkarAn Essential Part of Case Study Approach

1. Information and Library Services – A Problem ofResource Allocation

2. Demand Forecasting3. The Indian Aviation Sector4. Jagrut Grahak Mandal, Patan5. Succession Planning in Family Business – The

Gender Angle: The Case of Mehta Steel6. New Corporate Initiatives in Indian Agriculture7. MTNL at a Crossroad8. The Dabbawallas of Mumbai

ISBN: 978-81-8488-194-3 Edn: 2017 Price: ` 550 (US $ 22)

ISBN: 978-81-8488-328-2 Edn: 2017 Price: ` 750 (US $ 30)

BUSINESS PERSPECTIVES(TEXT & CASES)K. Aswathappa Nature of Business Business Environment PoliticalInstitutions Rationale and Extent of State Intervention End of Government in Business Economic Environment Industria l Pol icy Publ ic Sector Enterprises Privatisation Small-scale Industries Entrepreneurship Infrastructure Industrial Sickness Monetary andFiscal Policies External Sector TechnologicalEnvironment Meaning and Rationale of Globalisation Social Responsibility of Business Business Ethics Corporate Governance

MARKETING OF SERVICE INGLOBALIZED WORLDSanjeev Chaturvedi

Edn: 2017 Price: ` 995 (US $ 40)

1. Introduction, 2. Consumer Behaviour in Services,3. Product and Pricing Decisions, 4. Place and PromotionDecisions, 5. Extended Service Marketing Mix for Services,6. Service Quality, 7. Managing Demand and Capacity,8. Customer Retention, 9. Financial Services, 10. Tourismand Hospital i ty Services, 11. Health Services,12. Educational Services, 13. Professional SupportServices: Advertising Agencies, 14. Product SupportServices


MODERN MANAGEMENT

EMERGING TRENDS INBUSINESS: ISSUES, OPPORTUNITIESAND CHALLENGESPadmaja Arvind

ISBN: 978-93-5262-016-6 Edn: 2016 Price: ` 850 (US $ 34)

Section A: Accounting, Banking and Finance

Section B: Business Management

Section C: Marketing Management

RECENT CHALLENGES ANDPRACTICES IN COMMERCE ANDMANAGEMENT DISCIPLINEUma Sharma

ISBN: 978-93-5202-140-6 Edn: 2016 Price: ` 750 (US $ 30)

1. Corporate Social Responsibility of Public Undertaking: ACase Study of NTPC, 2. Capital Structure Analysis ofPublic Sector Undertaking: A Case Study of GAIL (India)Ltd., 3. An Assessment of the Profitability Potential ofWarehousing and Logistic Business: A Madhya PradeshWarehousing and Logistics Corporation, Bhopal Case Study,4. Impact of Emergence of Retail Banking on Indian BankingSector, 5. Critical Assessment of Trade Policy of India,6. Growth and Performance of Micro, Small and Medium...(Contd.)

ISSUES AND CHALLENGES INBUSINESS MANAGEMENTAnup Kumar Samantaray

ISBN: 978-93-5262-061-6 Edn: 2016 Price: ` 1250 (US $ 50)

1. Cloud Computing Model in Health Care Industry,2. Benefits of Employer Brand Practices in IT Firms: ADiscriminant Analysis, 3. Inclusion of Tribes inComprehensive Growth: A Special Reference to CSR asan Intervention, 4. Issues and Challenges in BusinessManagement, 5. Role of Information Technology in theManagement of Globalized Banking Sector, 6. A Study ofCorporate Reporting and its Determinants, 7. Ski l lAssessment and Development with Reference to "Make inIndia", 8. The Medical Trash, 9. Endowing MSME in ElectricalEquipment Industry to Meet International Competition...(Contd.)

CONTEMPORARY CASES INMANAGEMENTNeeta Baporikar

ISBN: 978-93-5262-040-1 Edn: 2016 Price: ` 990 (US $ 40)

1. Air Conditioning the Restroom, 2. Employees' Indiscipline,3. Demotivated Sales Force, 4. Personality, 5. Motivationat Work, 6. Retaining a Performer, 7. Beauty Products,8. The Incident of Poison, 9. Stores Catches Fire,10. Organizational Communication, 11. Appraisal Systems,12. Budgeting vs. Organizational Change, 13. CulturalIssues/Concepts, 14. Delayed Deadlines, 15. EmployeeSatisfaction Survey, 16. Future Strategy, 17. Global Gambit,18. Harvesting Training, 19. Inflation Accounting,20. Judicious Strategy and Structure... (Contd.)

MANAGEMENT WISDOM INTAMIL ETHICAL LITERATUREV. Kulandaiswamy & Rupa Gunaseelan

ISBN: 978-93-5202-240-3 Edn: 2016 Price: ` 450 (US $ 18)

1. Management Wisdom in Ancient Times, 2. Planning andDecision Making, 3. Effective Implementation of Decisions,4. Leadership, 5. Delegation, 6. Cultivating the Self,7. Human Resource Management, 8. Financial Management,9. Entrepreneurship, 10. Communication, 11. Goal Setting,12. Avoiding Conflict, 13. Managerial Values – Personal,14. Managerial Values – Functional, 15. Social Responsibility

ISBN: 978-93-5202-192-5 Edn: 2016 Price: ` 1250 (US $ 50)

PRINCIPLES OF MANAGEMENTMeena SharmaPart I: The Basis of Management and Managerial

FunctionsPart II: Recent Developments in ManagementPart III: CaseletsPart IV: Management Gurus

PRODUCTIVITY IN THE INDIANTEXTILE INDUSTRYChandra Purkayastha

ISBN: 978-93-5202-174-1 Edn: 2016 Price: ` 850 (US $ 34)

1. The Textile Industry2. Overview of Productivity Measures3. Data Envelopment Analysis4. Technical Efficiency and Total Factor Productivity

Analysis in the Textile Industry in India Appendix IV Conclusion Policy Suggestions Bibliography

MANAGEMENT KNOWLEDGEAND SKILLS FOR GOODGOVERNANCES. Ravishankar

ISBN: 978-93-5202-969-3 Edn: 2016 Price: ` 650 (US $ 26)

1. Awareness of Green HRM: The Emerging Concept,2. Coping with Stress for Healthy Well-being, 3. CorporateManagement with Good Governance: A ConceptualPerspective, 4. E-Business and its Significance in EmergingCompetitive Markets, 5. Employee Empowerment,6. Improving the Performance of Bottomline, 7. ManagerialDecision-making, 8. Managing Absenteeism at Workplace,9. Managing Conflicts in Organizations, 10. Quali tyManagement in Hospitals in Oman: An Overview....(Contd.)


INDIA 2020 – CHALLENGESAND OPPORTUNITIESK.S. Cheema

ISBN: 978-93-5262-018-0 Edn: 2016 Price: ` 950 (US $ 38)

1. Quality Education – The Indian Struggle, 2. Air Pollutionand its Impact on Health, 3. Disaster Management andAwareness, 4. Gender Divergence of Risky Behaviorsamong Youths in Mumbai Metropolitan Region, 5. CorporateSocial Responsibility, 6. Corporate Governance, CSR andSocio-economic Constitutionality of Stakeholders Rightsfor Vision – India 2020, 7. Adequacy of Legal Measures forPrevention of Corporate Crime, 8. Women Empowermentin India in a True Sense – The Need of the Hour, 9. Womenand Glass Ceiling Effect in Indian Corporate House,10. Infrastructure Development in India: Specific Study onRailways... (Contd.)

Edn: 2016 Price: ` 425 (US $ 17)

TIME MANAGEMENTReuben Ray

1. Effective Use of Time2. Utilization of Time Resource3. Manager’s Responsibility for Communication4. Oral Communication Activities5. Managing Information6. Technical Obsolescence7. Standards – Labour and Material8. Your Road Best Travelled – Self-leadership9. Mastering Your Life

DISASTER MANAGEMENTGautam Bandyopadhyay

1. Introduction to Disaster2. Risk and Vulnerability Analysis3. Disaster Preparedness and Response4. Rehabilitation, Reconstruction and Recovery

Edn: 2016 Price: ` 595 (US $ 24)

CONTEMPORARY ISSUES INBUSINESS AND MANAGEMENTAjay Wagh & Shailendra Singh Bhadouria

ISBN: 978-93-5202-508-4 Edn: 2015 Price: ` 750 (US $ 30)

1. Mobile Number Portability in Indian Perspective, 2. Derivatives as ABoon or Curse for India, 3. Contingency Approach to Management inDifferent Types of Environment, 4. Efficiency and Effectiveness ofManagement Practices in Mahabharata: A Study, 5. Mergers andAcquisitions in Indian Banking Sector: Past and Future, 6. CustomerRelationship Management Practices in Multiplexes: A Comparative Studybetween INOX and PVR in Raipur City, 7. Opportunities and Challenges in Marketing of ProductsManufactured by Tribals, 8. A Financial Services and Customers’ Satisfaction of Western UnionMoney Transfer through Paul Merchants Limited in Azamgarh City, 9. Women Entrepreneurship inIndia – Problems and Prospects, 10. Performance Appraisal Correlate with Job Performance – AStudy of Manufacturing and Service Organizations of Gwalior Region, 11. The Effect of Globalizationon Higher Education, 12. Contemporary Issues in Management, 13. Google versus Gurus

MODERN MANAGEMENT

CASE STUDIES IN MANAGEMENTVilas Kulkarni & Sarla Achuthan

ISBN: 978-93-5262-262-7 Edn: 2016 Price: ` 850 (US $ 34)

1. Luxture Surface Coatings Pvt. Ltd., 2. Sailani Agro TechIndustries Ltd., 3. Gujarat's Own Tour Company – AksharTravels Pvt. Ltd., 4. Eminent Electricals Pvt. Ltd., 5. TapanHospital Pvt. Ltd., 6. Serving a Niche Market – A Case ofForesight School, 7. N Ten Consultancy Pvt. Ltd.,8. Maqsud's Max Kitchen – Indulge in Food, 9. SEWA Bank(Shri Mahila SEWA Sahakari Bank Ltd.): The Genesis, 10.Uttam Dairy: Logistics Practices, 11. Siddhi Group: TheFighting Spirit of Entrepreneurship, 12. Indequip Ltd.,13. Building a Brand: Gangotri, 14. Ark Golden India Pvt.Ltd., 15. Sadguru Websoft Services Pvt. Ltd.

MANAGEMENT(MULTI-DIMENSIONAL APPROACH)Appannaiah & Others

ISBN: 978-93-5202-117-8 Edn: 2016 Price: ` 1995 (US $ 80)

Section A: General Management

Section B: Functional Management

Section C: Applied Management

ISBN: 978-93-5202-506-0 Edn: 2015 Price: ` 850 (US $ 34)

CONTEMPORARY ISSUES INMANAGEMENTAjay Wagh & Shailendra Singh Bhadouria1. Performance of Mutual Funds: A Study of SelectedEquity and Debt Schemes, 2. Impact of Stock Inclusionor Exclusion on Stock Returns: A Study of CNX Nifty,3. Revenue Potentials in Medical Tourism: A Case Studyof Gujarat, 4. Talent Retention Strategies for IndianBanking Sector, 5. A Study of the Literature Review inthe Area of Mergers and Acquisit ions, 6. InvestmentDecisions in Commodity Market: A Study of Retail Investors, 7. A Study ofEmployee Satisfaction and Organizational Commitment of the Teaching andNon-teaching Staff, 8. Role of e-Banking Services in Improving Bank ServiceQuality at Aizawl, 9. Effective Rural Marketing in India: A Changing Paradigm,10. A Systematic Profiling of Small-scale Industries in India: Unlocking Potentialfor Growth, 11. Earn by Your Home a Reverse Mortgage Scheme, 12. Impact ofSocial Media on Consumer Behavior

PRINCIPLES OF MANAGEMENTK. Natarajan & K.P. Ganesan

1. Management – An Introduction 2. Different Approachesto the Study of Management 3. Management Thinkers4. Planning 5. Decision Making 6. Organisation – Natureand Purpose 7. Departmentation 8. Delegation of Authority9. Centralisation and Decentralisation 10. Span of AuthorityRelationship 11. Forms of Authority 12. Staffing

13. Direction 14. Supervision 15. Motivation 16. Leadership 17. Communication18. Controlling 19. Control Techniques 20. Co-ordination 21. Functional Management22. Social Responsibility of Business 23. Modern Management Thinker 24. ModernTechniques in Functional Management 25. Case Studies

Edn: 2016 Price: ` 475 (US $ 19)


ISBN: 978-93-5202-197-0 Edn: 2015 Price: ` 650 (US $ 26)

CASES IN INDIAN MANAGEMENT(Vol. III)B.A. Chansarkar1. Alhuwalia’s Distribution Problem, 2. Visibly a WrongAcquisition?, 3. Sun Pharma – Strategies that Shine,4. Ingredients of a Successful Innovation, 5. Car Recall byGeneral Motors in India, 6. Valuable Shirtings Ltd. (VSL) –Financing of a Business, 7. E-tail in India – Fast Forward,8. Doorstep School: Education Moves on to EveryDOORSTEP, 9. OLX – The Game Changer, 10. Genesisand Growth of IndiGo Airline – As an Aviation Leader,11. Barefoot Entrepreneuer

TURN AROUND INDIA“Thru Inclusive Governance &Team Spirit”R.P. Gupta

ISBN: 978-93-5097-616-6 Edn: 2015 Price: ` 1295 (US $ 52)

1. Indian Economy – History (Fast Forward-Pause-Rewind),2. Gross Domestic Product (Source of Public Income andDevelopment), 3. Inclusive Governance (Key to EconomicGrowth), 4. Global Crisis (A Missed Opportunity), 5. NaturalResources (Need Logical Approach for Productive Use),

6. Environment (A Political Overtone), 7. Energy Policy (Needs an IntegratedApproach), 8. Transportation (A Great Challenge), 9. Manufacturing Sector (UnderStress), 10. External Sector (Handle with Care), 11. Black Money (Prevention isBetter than Cure), 12. Inflation (Actual Control is Missing), 13. Public Finances(Needs Judicious Approach), 14. Subsidy Model (Needs Fresh Look), 15. SavingsChannelization (For Productive Investments), 16. Inclusive Growth (Prime Dutyof States), Bibliography, Table Index, Abbreviations

MODERN MANAGEMENT

ISBN: 978-93-5202-430-8 Edn: 2015 Price: ` 675 (US $ 27)

CASE STUDIES INMANAGEMENT: AN INDIANPERSPECTIVEDr. Pranav Saraswat1. Pizza Joints: A New Avenue to Earn, 2. Employee Relations: A CriticalApproach, 3. Honest: Good Food Cooked with Love and Simplicity,4. Induben Khakhrawala: “Story of Rags to Riches” – How to Make it Big inBusiness World?, 5. Insurance as a “Paradigm” for Benefit, 6. NavneetEducation Ltd.: A Persistent Growth in Stationary Sector, 7. Role of a Manager

in the Growth of the Companies: A Success Story, 8. From a Larry to a Brand: Shambhu’s Café, 9. ShivaCafe: ‘20 Years in the Making’, 10. The Grand Bhagwati Hotel: Growth through Customer Feedback,11. TMT Vinayak: Problems of A New Entrant, 12. Virtual Gaming: A Pathway to Rehabilitation,13. Journey from Square One to Udyog Patra, 14. Innovations with Sustainability: A Case Study ofTalwalkars, 15. Amul – “The Creators of Milk Revolution”, 16. An Exceptional Eatery: A Case Study ofSatkar Café, 17. Birthing the World: A Case Study on the Medical Institute, 18. Tamso Maa Jyotirgamay:A Case Study on Mad, 19. Case Study on Sarthav Infrastructure, 20. Entrepreneurial Problems: A CaseStudy of JARUN Pharmaceuticals, 22. Classic Vadakkam: Expanding the Taste of Southern India,23. Sun Point Novelties: The Quest to Success, 24. Brewberrys Café – A Place for Common Man

ISBN: 978-81-8318-917-0 Edn: 2015 Price: ` 1595 (US $ 64)

MANAGEMENT CONCEPTS &PRACTICESManmohan PrasadPart I : Management Principles

Part II : Planning and Business Forecasting

Part III : Organisation

Part IV : Controlling

Part V : Miscellaneous Chapters

Part VI : Cases and their Discussions

Bibliography

ISBN: 978-93-5202-241-0 Edn: 2015 Price: ` 950 (US $ 38)

NEW PERSPECTIVES ININDIAN MANAGEMENTB. Janakiram & Others

Theme 1 : Finance

Theme 2 : Human Resources

Theme 3 : Marketing

Theme 4 : General

Theme 5 : Indian Innovative Practices

PRINCIPLES OF MANAGEMENTV. S. P. Rao1. Concept and Nature of Management, 2. Process andSignificance of Management, 3. Development ofManagement Thought, 4. Coordination, 5. Nature, Scopeand Importance of Planning, 6. Business Forecasting,7. Objective and Management by Objectives, 8. Types ofPlans, 9. Decision Making, 10. Corporate Planning andEnvironmental Analysis, 11. Nature and Process ofOrganising, 12. Departmentation, 13. Span of Control,

14. Authority and Responsibility Relationships, 15. Delegation and Decentralisation,16. Types of Organization, 17. Formal and Informal Organizations, 18. Fundamentalsof Staffing, 19. Direction and Supervision, 20. Motivation and Morale, 21. Leadership,22. Communication, 23. Nature and Process of Controlling, 24. Techniques ofControlling,Case Studies with Solutions, Question Papers

ISBN: 978-93-5051-395-8 Edn: 2015 Price: ` 950 (US $ 38)

ISBN: 978-93-5202-510-7 Edn: 2015 Price: ` 750 (US $ 30)

CONTEMPORARY ISSUES INCOMMERCES.S. Bhadouria & Ajay Wagh1. Impacts of Stock Splitting on Volatility and Returns: A Study of IndianStock Market, 2. Impact of Sensex and Mutual Fund Investments onInvestment Decisions of Foreign Institutional Investors in India: AnAnalysis, 3. Genesis and Developments of Corporate GovernancePractices in India, 4. Impact of Stress on Employee Turnover with SpecialReference to JK Tyre Limited, 5. A Study of Consumer Impulse BuyingBehavior in Local Markets, 6. Service Marketing Triangle and GAP Model in Hospital Industry,7. Impact of Emotional Intelligence on Team Effectiveness among IT Professionals of Indore, 8. AnAnalytical Study of Indian Private Sector Banks through CAMEL Approach, 9. A Study of CustomerSatisfaction on the Services Provided by LIC of India, 10. e-Banking Security – Issues, Opportunitiesand Challenges in India, 11. A CAMEL Model Analysis of Nationalized Banks in India, 12. Towardsa New Global Society

CONTEMPORARY ISSUES INBUSINESS AND MANAGEMENTPavnesh KumarGeneral Management: 1. Innovative Techniques for Indian Economy inGlobal..., 2. Impact of Development Mechanism on SustainableDevelopment..., 3. Corporate Social Responsibility..., 4. SustainableDevelopment in Women Entrepreneurship in India..., 5. A Study ofGlobalization to Glocalization of India and its Future Outlook, 6. ProjectManagement – Systematic Approach from Planning to Handover of theProject, Human Resource Management: 7. A Study of ResponsibleManagement Education..., 8. Emotional Intelligence – A Key to Effective..., 9. Role of Ethics andValues in..., 10. Social Media and HR Practices, 11. Issues in Human Resource Development inIndian Banks (An Empirical Evaluation), Financial Management: 12. Profitable Models for FinancialInclusion, 13. Role of Capital Market Development in the Economic Growth of India, 14. FinancialInclusion and the Role of the Post Office, 15. Micro-credit Development in India with Special Referenceto BASIX, 16. Taking Banking Services to Common Men, 17. Role of Financial Inclusion in theEconomic Growth of Odisha, 18. A Theoretical Assessment of Financial Inclusion in India

ISBN: 978-93-5202-538-1 Edn: 2015 Price: ` 850 (US $ 34)


ISBN: 978-93-5142-472-7 Edn: 2014 Price: ` 850 (US $ 34)

MANAGING DEVELOPMENTS INDEVELOPING COUNTRIESKartick Chandra Paul1. Ethical Accounting: Primacy of Honesty and Integrity of the Accountant,2. Survival Potentiality of Small Scale Sector in the Era of Globalization:A Case of Bishnupur-Sonamukhi Silk Industry, Bankura, West Bengal,India, 3. Recent Trends on Utilizing the Content Management System(CMS) in the Academic Institutions and Organizations in DevelopingCountries, 4. Managing Employee Diversity in Tourism Industry of India,5. Human Skills in Development: A Review of Indian Construction Industry,6. Nanoconjugated Vancomycin – A New Approach to Kill Drug Resistant Bacteria, 7. A Note onPopulation Dynamics of Interacting Population, 8. Recent Global Meltdown and Lessons for India,9. Tourism and Coastal Environment Conflicts: An Attempt to Minimize Them by EnvironmentalManagement, 10. A Hydrological Catchment Area Analysis and Management Strategy usingGeoinformatics – A Case Study of Dwarakeswar Upper Catchment in West Bengal, India,11. Understanding Ecology through Mathematics, 12. Promoter Prediction using Neural Network,13. Assessing Risk to Climate Change: Indian Scenario, ...(Contd.)

SUSTAINING GROWTH IN THE ERAOF GLOBAL COMPETITIOND. Henry, Arjita Jain, S. Laddha& R.K. Ranjan

ISBN: 978-93-5142-629-5 Edn: 2014 Price: ` 950 (US $ 38)

Section I: Marketing

Section II: Finance

Section III: Human Resource

Section IV: Technology & Information Management

DEVELOPING SOUTH ASIA AS A GLOBALHUB OF MANAGEMENT PROFESSIONALS– ROLE OF MANAGEMENT EDUCATIONAshok Joshi & Others

ISBN: 978-93-5097-998-3 Edn: 2014 Price: ` 1250 (US $ 50)

1. The Growth of Global Business and the Role of BusinessDiplomacy, 2. Corporate Governance and the Role ofIndependent Directors in China and India: An Assessmentof the Evidence, 3. Family Business: Components ofArchitecture, 4. India Refined: W e Need a Face-lift ,

5. Governance Practices in Management Education Institutions in South Asia,6. Towards a Cultural Theory of Management Communication, 7. A Study ofExisting Management Education Models across South Asian Region and itsDevelopment by Focusing on Partnerships, 8. Exploring the Relationships amongTransformational Leadersh ip, Deviant W orkplace Behavior, and JobPerformance: An Empirical Study, 9. Management Education for Engineers:A Study on Joint MBA Program of USTC and IEB... (Contd.)

MODERN MANAGEMENT

SERVICE QUALITY AND PILGRIMSATISFACTION IN TIRUMALATIRUPATI DEVASTHANAMSG. Vamshi

ISBN: 978-93-5142-977-7 Edn: 2014 Price: ` 950 (US $ 38)

1. Introduction2. Pilgrim Services of TTD3. Demographic, Economic and Travel Behaviour

Profiles of Pilgrims4. Pilgrim Utilisation of TTD Services5. Pilgrim Perceptions of TTD Services6. Pilgrim Satisfaction with Individual and Overall Services of TTD7. Summary of Findings, Conclusions and Recommendations

Appendix: Interview ScheduleBibliography

ISBN: 978-93-5142-617-2 Edn: 2014 Price: ` 850 (US $ 34)

EMERGING ISSUES ANDCHALLENGES IN MANAGEMENTPavnesh KumarPart I: Marketing Management

Part II: Financial Management

Part III: General Management

PRINCIPLES OF MANAGEMENT(CONCEPTS & CASES)Rajeesh Viswanathan1. Introduction to Management, 2. Evolution of Management Thought,3. Social and Ethical Responsibilities of Management, 4. Fundamentalsof Planning, 5. Objectives and Process of Planning, 6. Strategies, Policiesand Planning, 7. Managerial Decision-making, 8. Fundamentals ofOrganizing, 9. Strategic Organization Structure, 10. Line and StaffAuthority and Decentralization, 11. Effective Organizing and

ISBN: 978-81-8488-793-8 Edn: 2015 Price: ` 1250 (US $ 50)

Organizational Culture, 12. Human Resource Management and Staffing, 13. Performance Appraisaland Career Strategy, 14. Organizational Change and Organization Development, 15. Managing andthe Human Factor, 16. Motivating Employees for Job Performance, 17. Leadership,18. Managing Communication, 19. The Control Function, 20. Control Techniques, 21. Productivityand Operations Management, 22. Direct Control versus Preventive Control, 23. ManagementInformation Systems, 24. International Management References Index.

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CURRENT TRENDS INMANAGEMENTV.S. Mangnale &Bharatbhushan Sankaye

1. Knowledge Management2. Six Sigma3. Mergers and Acquisitions4. IT Enabled Services5. World Class Manufacturing6. Corporate Governance

ISBN: 978-93-5051-396-5 Edn: 2013 Price: ` 750 (US $ 30)

PERCEPTION MANAGEMENTAdarsh MishraIntroduction to Print MediaAbstractPre 1991 Scenario of Newspaper in Mumbai andNeighbouring CitiesPre and Post 1991 Strategy ComparisonChallenges before Print IndustryPart I - BackgroundPart II - Research FindingsPart III - What is News?Part IV - Motivators and InfluencersPart V - Decision MakingPart VI - PerceptionsPart VII - PerceptionsPart VIII - Research Observations

ISBN: 978-93-5142-493-2 Edn: 2014 Price: ` 950 (US $ 38)


PERSPECTIVE MANAGEMENTH.R. Appannaiah & H.R. Ramanath

1. Management — An Overview2. Management: Process and Principles3. Social Responsibility of Management and Ethics4. Planning5. Organisation6. Delegation of Authority7. Leadership8. Decision-making9. Communication

10. Controlling11. Techniques of Controlling12. Management of Change

ISBN: 978-81-8488-694-8 Edn: 2009 Price: ` 650 (US $ 26)

SRI BHAGVADGITA FORMANAGERSN.M. Khandelwal

ISBN: 978-93-5024-840-9 Edn: 2011 Price: ` 850 (US $ 34)

Introductory Essay, 1. Dilemma and Strategic Management,2. Buddhi Yoga, 3. Karma Yoga, 4. The Path of Knowledge–Janana Yoga, 5. The Yoga of Renunciation of Action,6. The True Yoga of Meditation, 7. God and His Creation,8. The Course of Cosmic Evolution, 9. Supremacy of the

Lord, 10. Excellence is Reflection of God, 11. Three Forms of God (Three Tiers ofManagement), 12. Devotion or Bhakti Yoga, 13. Field and its Knower, 14. ThreeModes of Nature, 15. The Yoga of Supreme Person (The Most Secret Doctrine),16. About Divine and Demonaic Persons, 17. Detailed Applications of ThreeModes of Nature, 18. Conclusion (The Yoga of Release by Renunciation),Appendices.

MODERN MANAGEMENT

CASE METHOD: CASES INMANAGEMENTNeeta BaporikarPart One: Case Method:1. Introduction to Case Method, 2. Principles UnderlyingCase Method, 3. Approaches to Learning, 4. Case Methodof Instruction, 5. Case Technology, 6. Case Writing,7. Case Method and Roles, 8. Perspectives to Doing CaseResearch, 9. Critical Thinking and Co-operative Learning,10. Difficult Teaching Situations and Case Method,11. Case Method of Instruction and Development.Part Two: Cases in Management

ISBN: 81-8318-111-2 Edn: 2009 Price: ` 850 (US $ 34)

GLOBAL MELTDOWNOpportunities & ChallengesB.V. Sangvikar & Praful PawarTrack A : Global Meltdown – Challenges Before

CorporatesTrack B : Retailing, Rural Markets and MarketingTrack C : Finance, Insurance and BankingTrack D : Business Education – Expectations of

CorporatesTrack E : Human Resource ManagementTrack F : IT/ITES and IPR Management

ISBN: 978-81-8488-281-0 Edn: 2009 Price: ` 1250 (US $ 50)

ISBN: 978-93-5051-656-0 Edn: 2012 Price: ` 650 (US $ 26)

INNOVATION FORORGANISATIONAL EXCELLENCELEARN.... TO LEADM.W. Meghrajani

Part 1 : General ManagementPart 2 : FinancePart 3 : MarketingPart 4 : Information TechnologyPart 5 : Human Resource

ISBN: 978-93-5024-785-3 Edn: 2011 Price: ` 1250 (US $ 50)

‘MANTHAN’ “NOT JUST EFFECTIVE BUT EFFICIENT:A NEW BLUEPRINT FOR MANAGEMENT IN 21ST CENTURY”S.H. Gawhane & Omprakash Haldar1. CSR..., 2. Evaluation of Training..., 3. Deposits Repayable by Banks...,4. New Criteria for Marketing..., 5. Disclosure of Corporate..., 6. ConsumerSatisfaction..., 7. A Study on Master..., 8. A Critical Study of Implementation...,9. A Comparative Study on Effective..., 10. Customer Relationship...,11. Risk of System Failure..., 12. A Study of Impact of Tax..., 13. The Role ofTechnology in Improving..., 14. CRM: A Tool for Gaining...,15. Understanding the Rural..., 16. Identifying the HR Functions...,17. E-Banking: Technological..., 18. Work-life Balance – HR...,19. Competencies of Successful HR..., 20. Information & Communication...,21. Efficient Leadership..., 22. KPO Opportunities in India – Current...,23. 4G – A Real Time Technology, 24. Efficiency and Effectiveness..., 25. Business Ethics: An Essential...,26. Nano Computing — Advancement..., 27. Smart Phone Banking: Threats..., 28. Financial Stability: TheChallenge..., 29. Theme – Great Managers have Different..., 30. Training and Development...,31. Effectiveness of Differential Pricing..., 32. The Pyramid of Corporate..., 33. Data Mining for Churn...,34. Role of Technology in Banking..., 35. Strategic Competitive Advantage..., 36. CRM: A Tool forGaining..., 37. Customers Value in Marketing: Customer..., 38. An Article on: Competencies ofSuccessful..., 39. Financial Leverage and Effective..., 40. HR Competencies Required..., 41. HRCompetencies — Key to Become..., 42. A Case Study on Competency...

RECENT TRENDS IN BUSINESSAND TECHNOLOGYMANAGEMENTA. Jain, N. Baveja, S. Laddha &Jayalekshmi K.R.

ISBN: 978-93-5097-396-7 Edn: 2013 Price: ` 950 (US $ 38)

Section – I : Human Resource ManagementSection – II : Marketing ManagementSection – III : Financial ManagementSection – IV : Information Technology and Operations

Management

MANAGING TWENTY FIRSTCENTURY ORGANISATIONS.G. Bhanushali

1. Development of the Concept of Management2. Total Quality Management3. Supply Chain Management4. Six Sigma Management5. Benchmarking6. Relationship Marketing7. Knowledge Management8. Intellectual Capital9. Core Competence

10. Corporate Governance11. We Will Manage This Way

ISBN: 81-8318-410-3 Edn: 2011 Price: ` 850 (US $ 34)


INSTITUTION BUILDING IN INDIAJ. Philip The Tragedy that Changed My Life Something Prophetic Days of Reflection and Resolution Accidents,Accidents and Accidents My Life at XLRI, Jamshedpur Enriching SAIL Experience The Oberoi – The Five StarDeluxe Culture and Matching Performance My Yearswith IIM-Bangalore Founding of AIMS A SmallExperiment with the Social Sector XIME – My Tryst withDestiny Looking Back Epilogue Appendix

ISBN: 81-8318-673-4 Edn: 2007 Price: ` 650 (US $ 26)

MODERN MANAGEMENT

ADMINISTRATION OF PUBLICENTERPRISES IN INDIAJ. Prakash, N. Rao & M.B. ShuklaPart 1: Rationale and GrowthPart 2: Organisation and ManagementPart 3: Leading IssuesPart 4: Accountability and ControlPart 5: Emerging DimensionsPart 6: Miscellaneous Issues

Appendices

ISBN: 81-7866-528-x Edn: 2015 Price: ` 1350 (US $ 54)

STUDIES ON THE POINT-IMAGEQUALITY-ASSESSMENTPARAMETERS OF OPTICALSYSTEMS WITH AMPLITUDEAPODISATIONAlety Srisailam

ISBN: 978-93-5097-195-6 Edn: 2017 Price: ` 450 (US $ 18)

1. Introduction2. Mathematical Formulation of the

Problem3. Point Spread Function4. Encircled Energy Factor

5. Other Important Corollariesof Point Spread Function

6. Summary and ConclusionsBibliography

ISBN: 978-93-5024-713-6 Edn: 2011 Price: ` 850 (US $ 34)

TRANSFORM TO PERFORMV.R. Katkhede1. In Search of Confirmation, 2. Introduction, 3. HumanSide of an Enterprise, 4. Performance Management,5. Basics of Business Objectives - I, 6. PerformanceMeasurement, 7. Performance Development, 8. WorkplacePerformance Improvements, 9. Reward Management andPerformance, 10. Supplementary Readings.

ISBN: 978-93-5024-063-2 Edn: 2010 Price: ` 975 (US $ 39)

INTERNATIONAL COMMERCEAND BUSINESSD. Chennappa & H. Venkateshwarlu

Part 1: International MarketingPart 2: International Finance/Accounting/TaxationPart 3: Information Technology E-commerce,

E-governancePart 4: International Insurance and Banking

ISBN: 81-8318-891-3 Edn: 2007 Price: ` 950 (US $ 38)

GLIMPSES OF EMERGING TRENDSIN TRADE AND DEVELOPMENTAngadi, Cheema, Raina & KulkarniPart I : Industrial Labour in IndiaPart II : Trade UnionismPart III : Industrial RelationsPart IV : Resolution of Industrial

Confl ictsPart V : Settlement MachineryPart VI : Industrial Relations

LegislationPart VII : Labour WelfarePart VIII : Industrial Relations

and Related Legislation

Part IX : Industrial Relations—Legal Implication,Modern andInternationalScenario

ISBN: 978-93-5142-473-4 Edn: 2012 Price: ` 325 (US $ 13)

REVIEW OF LIFE INSURANCESECTOR IN INDIARanjan Kumar Patra

1. Introduction to Life Insurance2. Origin of Life Insurance Industry3. Life Insurance – Types and Procedures4. Liberalisation of Life Insurance Sector5. Insurance Regulatory and Development Authority6. Innovations in Insurance Sector in India

MANAGEMENT ANDBEHAVIOURAL PROCESSES[TEXT AND CASES)K. Shridhara Bhat

ISBN: 978-93-5273-085-8 Edn: 2017 Price: ` 1595 (US $ 64)

1. Management – An Overview, 2. Behavioural Processes – An Overview,3. History and Development of Management and Organisational Behaviour,4. The Managers and their Environments, 5. Managerial Decision Making,6. The Planning Process, 7. The Organising Process, 8. OrganisationalStructure and Design, 9. Human Resource Management and Staffing,10. Foundations of Individual Behaviour, 11. Perception and Individual Decision Making, 12. Values,Attitudes and Job Satisfaction, 13. Directing (Influencing), 14. Motivation and Behavioural Processes,15. Foundations of Group Behaviour, 16. Leadership, 17. Communication and Interpersonal Skills,18. Corporate Culture, Innovation, Change and Development, 19. The Controlling Process, 20. ControllingTechniques, 21. Strategic Management, Managerial Ethics and Social Responsibility, 22. SpecialAreas of Management Appendices /References l Index


BUSINESS ENVIRONMENT POLICY AND STRATEGIC MANAGEMENT

ISBN: 978-93-5299-286-7 Edn: 2018 Price: ` 995 (US $ 40)

STRATEGIC MANAGEMENTRajiv M. Gupte & Anand N. Limaye1. Introduction to Strategic Management (Formulation,Implementation and Strategic Management Process),2. External Environment Analysis (SWOT and PESTEL asTools for Strategic Formulation), 3. Corporate LevelStrategy (ANSOFF Model and GRAND Strategy),4. Product Portfolio Matrix (BCG, GEMckinsey, 7S),5. Business Level Strategy (Porter’s Generic Strategy andPorter ’s Value Chain), 6. Core Competence of theCorporation (Internal Competence and Vrio Framework),7. Red, Blue and Purple Ocean Strategy, 8. Competing inGlobal Market, 9. Mergers and Acquisition, 10. ChangeManagement and Turnaround Strategies, 11. ComplexityManagement and Globalization, 12. Strategy FormulationSchools, 13. Strategy Implementation and Control,14. Case Studies, 15. Epilogue

ESSENTIALS OF BUSINESSENVIRONMENTK. AswathappaPart A: 1. Business and its Environment — An Introduction,2. Meaning and Rationale for Globalisation, 3. Strategies for Going Global,4. Foreign Direct Investment, 5. India, WTO and the Trading Blocks,Part B: 6. Technological Environment, Part C: 7. Political Institutions,8. The Constitution of India, 9. Rationale and Extent of State Intervention,10. End of Government in Business?, Part D: 11. Economic Environment,12. Industrial Policy, 13. Industrial Licensing, 14. Competition Law andForeign Exchange Management Act, 15. Companies Act, 1956, 16. Public Sector Enterprises,17. Privatisation, 18. Micro, Small and Medium Enterprises, 19. Industrial Labour, 20. Industrial Sickness,21. Exit Policy, 22. Infrastructure, 23. Development Banks, 24. Stock Exchanges, 25. Financial System,26. Fiscal System, 27. Agriculture, 28. Balanced Regional Development, 29. Human Development,30. External Sector, 31. New Economic Policy, Part E: 32. Cultural Environment, 33. Social Responsibilityof Business, 34. Business and Society, 35. Social Audit, 36. Business Ethics, 37. Corporate Governance,Part F: 38. Natural Environment, Index

ISBN: 978-93-5142-625-7 Edn: 2018 Price: ` 1895 (US $ 76)


Student Manual

ISBN: 978-93-5202-803-0 Edn: 2019 Price: ` 1895 (US $ 76)

BUSINESS ENVIRONMENT(Text & Cases)Francis CherunilamPart 1 : An Overview of Business EnvironmentPart 2 : Business and SocietyPart 3 : Industrial Policies and RegulationsPart 4 : The Financial SystemPart 5 : Labour EnvironmentPart 6 : Economic Planning and DevelopmentPart 7 : Global EnvironmentPart 8 : Cases

STRATEGIC MANAGEMENTAND MARKETINGNarendra Singh

ISBN: 978-93-5051-526-6 Edn: 2019 in press

Part I – Basics of Management in PracticePart II – Strategic ManagementPart III – Sales and Marketing ManagementPart IV – Glossary of Management

INTERNATIONAL STRATEGICMANAGEMENTR.M. SrivastavaSection I : IntroductionSection II : Environmental ScanningSection III : Strategic Making ProcessSection IV : Making Strategic DecisionsSection V : Formulating Functional StrategiesSection VI : Implementation of Strategy

ISBN: 978-93-5299-316-6 Edn: 2018 Price: ` 1995 (US $ 80)

ISBN: 978-93-5273-901-1 Edn: 2018 Price: ` 1295 (US $ 52)

BUSINESS ECOSYSTEM:INTERPLAY OF KEY DIMENSIONSNilam PanchalSection I: Government, Policies and Goals: The Support

MechanismSection II: Entrepreneurial Development: The Real Game

ChangerSection III: Corporate Corridor: Sustainable Business

ModelsSection IV: Augmentors of Sustainability: Environment,

Education and Health

Edn: 2019 in press

ANALYSING STRATEGICMANAGEMENTVidya Hattangadi

1. Basics of Strategy2. Strategic Planning Process3. Strategic Analysis4. Organizational Structure and Leadership5. Strategic Control and Corporate Governance6. Innovation is Key to Business Success7. Marketing Plays Key Role in Business Strategy

References

ISBN: 978-93-5262-037-1 Edn: 2018 Price: ` 1250 (US $ 50)

RevisedSTRATEGIC MANAGEMENTFrancis Cherunilam

Strategic Management: An Introduction Mission,Objectives and Social Responsibi li ties BusinessEnvironment SWOT Analysis and Strategy Formulation Strategy Implementation Strategy and Structure Strategy Evaluation and Control Portfolio Strategy Competitive Analysis and Strategies Corporate LevelGeneric Strategies Business Growth Mergers andAcquisitions Globalisation Turnaround Management andRestructuring Management of Change CorporateGovernance



ISBN: 978-93-5299-040-5 Edn: 2018 Price: ` 995 (US $ 40)

1. Technical Session I: Theme: Contract Labour andLegal Compliance

2. Technical Session II: Theme: Women Employmentand Contract LabourTheme: Concept of Welfare State and ContractLabour

3. Technical Session III: Theme: Unorganized Labourand Contract Labour

4. Technical Session IV: Theme: Advantages VsDisadvantages In Employing Contract Labour

5. Technical Session V: Theme: Human ResourcesFunctions Outsourcing

6. Abstracts

COMPLIANCE MANAGEMENT OFCONTRACT LABOURK. John

ISBN: 978-93-5051-732-1 Edn: 2017 Price: ` 1250 (US $ 50)

BUSINESS AND GOVERNMENTFrancis Cherunilam Business and Government – An Introduction Businessand Government in India Industrial Policy IDRA andIndustrial Licensing Public, Private, Joint and CooperativeSectors Privatisation and Disinvestment Village, Smalland Ancillary Industries Industrial Sickness Monetaryand Fiscal Policies Money and Capital Markets StockExchange and its Regulation Industrial Finance IndustrialFinancial Institutions Indian Company Law Patents andTrade Marks Competition Policy and Law Price and Distribution Controls Consumer Rights, Consumerism and Business Labour Legislation LabourWelfare and Social Security Industrial Relations Trade Unions Workers’Participation in Management Exit Policy Planning in India GATT/WTO andGlobal Liberalisation Foreign Investment Development and Regulation ofForeign Trade Foreign Exchange Management Act

BUSINESS ENVIRONMENTRavindranath V. Badi

ISBN: 978-93-5051-350-7 Edn: 2017 Price: ` 950 (US $ 38)

1. Introduction to Business Environment2. Political Environment3. Economic Environment4. Technological Environment5. Socio-cultural Environment6. Natural Environment7. Global Environment8. Business Ownership

Skill Development Exercises

ISBN: 81-8318-375-1 Edn: 2017 Price: ` 995 (US $ 40)

AN INTRODUCTION TOENVIRONMENTAL MANAGEMENTAnand S. Bal1. Environment, Ecology and Biosphere, 2. NaturalResources, Limitations and Conservation, 3. Elements ofEnvironmental Resources Management, 4. Principles ofEnvironmental Pollution, 5. Pollution of Atmosphere,6. Pollution of Earth Surface Water and Land Pollution,7. Environmental Management, 8. Sustainable Development, 9. Environmental ImpactAssessment (EIA), 10. Risk Assessment and Applications in EnvironmentalManagement, 11. Environmental Audit – A Support Tool for EnvironmentalManagement Systems, 12. Global Environmental Policies and National Strategicfor Protection of Environmental Quality.

STRATEGIC MANAGEMENTG. Sudarsana Reddy Business Policy – An Overview Strategic Management Strategic Intent Analysis of External Environment Analysis of Internal Environment Corporate LevelStrategy Mergers and Acquisitions Stability andRetrenchment Strategies Corporate RestructuringBusiness Level Strategies Strategy Implementation Structural Implementation Organisational Change Behavioural Implementation Organisational Conflict Functional and Operational Implementation StrategyEvaluation and Control Social Responsibility SocialAudit Index

ISBN: 978-81-8488-123-3 Edn: 2017 Price: ` 1250 (US $ 50)

ISBN: 978-93-5142-606-6 Edn: 2017 Price: ` 850 (US $ 34)

ADVANCED ENVIRONMENTALMANAGEMENTH.V. Jadhav & S.H. Purohit1. A Preliminary Approach, 2. Significance of EnvironmentalManagement, 3. Management Concept, 4. Need forManagement, 5. Fundamentals of Management andPolic ies, 6. Status and Issues of EnvironmentalManagement Relevant to India, 7. Global Issues ofManagement, 8. National and International Strategies for

Protection of Environment, 9. Preventive Environmental Policies (PEP) andSustainability, 10. Implementation of Agenda – 21 Fundamental Rights Protectionof Environment, 11. Boards and Monitoring of Pollution, 12. EMS: ISO – 14000,13. TQEM: Total Quality Environmental Management, 14. Urban Environment(Mumbai), 15. National Population Policy 2000 (NPP) and Rural Health,16. Environmental Legislations, 17. Abatement of Pollution and Industrial PollutionPrevention Projects (IPPP), 18. Environmental Audit, 19. Case Studies onEnvironmental Management

ISBN: 978-93-5024-746-4 Edn: 2017 Price: ` 750 (US $ 30)

ENVIRONMENT ANDMANAGEMENTH.V. Jadhav & S.H. Purohit1. Introduction: Need for Management, 2. Managementand Environment, 3. Pathways for Management,4. Environment and Business School, 5. Basic Conceptsof Environmental Management, 6. Impact of Populationon Environment, 7. Energy Conservation and Trade,8. Management of Water, Forests and Biodiversity,9. Development of Industries – Case Studies, 10. Energy

Conservation – Case Studies, 11. E.M.S. – Environment Management Systems,12. Green Rating and Industrialization – Case Studies, 13. Eco-friendly BusinessEnvironment, 14. Eco-marketing, 15. Environmental Accounting, 16. Patentsand Intellectual Property Rights – I.P.R. – Case Studies, 17. EnvironmentalAudit, 18. Environmental Legislations, 19. Abatement of Pollution, 20. CaseStudies on Environmental Management

A TEXTBOOK OFENVIRONMENTAL STUDIESVijay Kumar Tiwari1. The Multidisciplinary Nature of Environment Studies,2. Natural Resources, 3. Forest Resources, 4. WaterResources, 5. Mineral Resources, 6. Food Resources,7. Energy Resources, 8. Land Resources, 9. Ecosystem,10. Biodiversity and its Conservation, 11. EnvironmentalPollution, 12. Solid Waste Management, 13. Disaster Management, 14. HumanPopulation and Environment, 15. Sustainable Development and Environment,16. Climatic Change, Global W arming, 17. W asteland Reclamation andConsumerism and Waste Products, 18. Environmental Protection Act ,19. SocialIssues of the Environment Selected Bibliography Multiple Choice Questions

ISBN: 978-81-8488-640-5 Edn: 2017 Price: ` 950 (US $ 38)


STRATEGIC MANAGEMENTAND ENTREPRENEURSHIPDebidutta Acharya & Amitabh Nanda1. Corporate Strategy: An Overview, 2. Mission andObjec ti ves , 3. Strategic Management Process,4. Environmental Analysis and Environmental Scanning,5. Internal Analysis, 6. Competitive Analysis, 7. BusinessPort fol io Analysis, 8. Mergers and Acquis iti ons,9. Strategic Alliances, Joint Ventures and Divestment,10. Diversification Strategies, 11. Strategic Alternatives,12. Entrepreneurship Development, 13. StrategyEvaluation and Control, 14. Case Study, 15. References.

ISBN: 978-81-8488-916-1 Edn: 2017 Price: ` 795 (US $ 32)

STRATEGIC MANAGEMENTK.G. Bhatt

ISBN: 978-81-8488-644-3 Edn: 2017 Price: ` 550 (US $ 22)

Strategic Management – An Introduction TheEnvironment of Strategic Management The SocialEnvironment and Social Responsibi lity of Business The Political and Legal Environment TechnologicalEnvironment The Economic Environment Missionand Goals and Organisational Assessment Tools ofStrategic Management Strategies – Integration,

Diversification, Disinvestment, Downsizing Organisational Structure Resource Mobilization – Money, Markets, Machine, Material, Men (HumanResource) Role of Leadership and Motivation Role of Creativity andInnovation Evaluation and Control of Strategies Summary of theBook Bibliography Question Paper

BUSINESS POLICY ANDSTRATEGIC MANAGEMENT(Text and Cases)P. Subba Rao1. The Strategic Management Process, 2. The Strategistand Strategic Decision-making, 3. Establishing CorporateDirection, 4. External Environment Scanning and IndustryAnalysis, 5. Internal Environment, 6. Global StrategicManagement, 7. Corporate Level Strategic Alternatives, 8. Business Unit LevelStrategies, 9. Functional Level Strategies, 10. Strategic Analysis and Choice,11. Structural Implementation, 12. Behavioural Implementation, 13. FunctionalImplementat ion: Funct ional Issues, 14. Strategic Evaluat ion and Control,15. Strategic Management in Non-profit Organisations, 16. Social Responsibilitiesand Ethics of Business, 17. Corporate Governance, 18. Corporate StrategicFailures Game and Cases Subject Index

ISBN: 978-81-8488-645-0 Edn: 2017 Price: ` 1350 (US $ 54)


Student Manual

STRATEGIC MANAGEMENTP. Subba Rao

1. Concepts in Strategic Management2. Environmental Scanning3. Strategic Analysis and Choice4. Strategy Formulation5. Strategy Implementation6. Change and Different Strategies7. Diversification Strategy8. Strategy Evaluation and Control

ISBN: 978-93-5097-152-9 Edn: 2017 Price: ` 1250 (US $ 50)


ISBN: 978-93-5142-142-9 Edn: 2016 Price: ` 950 (US $ 38)

BUSINESS, GOVERNMENT ANDSOCIETYN. Mohan, Priyadarshini Pillai& Archana B.S.

1. The Study of Business, Government and Society2. The Dynamic Environment3. Corporate Governance4. Public Policies5. Environmental Concerns and Corporations6. Business Ethics7. Corporate Social Responsibility8. Business Law

Case Studies

BUSINESS ENVIRONMENT FORSTRATEGIC MANAGEMENTK. Aswathappa & G. Sudarsana Reddy1. Nature of Business, 2. Business Environment, 3. Meaning and Rationalefor Globalisation, 4. Strategies for Going Global, 5. From Domestic Marketto Global Markets, 6. India, WTO and the Trading Blocks, 7. TechnologicalEnvironment, 8. Political Institutions, 9. The Constitution of India,10. Rationale and Extent of State Intervention, 11. End of Government inBusiness?, 12. Economic Environment, 13. Industrial Policy, 14. IndustrialLicensing, 15. From the MRTP Act, 1969 to the Competition Act, 2003,16. From Foreign Exchange Regulation Act to Foreign Exchange Management

Act ,17. The Companies Act, 1956, 18. Public Sector Enterprises, 19. Privatisation 20. Small Scale Industries,21. Industrial Labour, 22. Industrial Sickness, 23. Exit Policy, 24. Infrastructure, 25. Development Banks,26. Stock Exchanges, 27. Monetary and Fiscal Policies, 28. Agriculture, 29. Balanced RegionalDevelopment, 30. Price and Distribution Controls, 31. External Sector, 32. New Economic Policy,33. Cultural Environment, 34. Social Responsibility of Business, 35. Business and Society, 36. BusinessEthics, 37. Corporate Governance, 38. Natural Environment, 39. Integrating Environment and StrategicManagement.

ISBN: 978-81-7493-217-8 Edn: 2018 Price: ` 1595 (US $ 80)

ISBN: 978-81-8488-159-2 Edn: 2015 Price: ` 1250 (US $ 50)

STRATEGIC MANAGEMENTM. Jeyarathnam1. The Strategic Management Process, 2. Mission and Goals,3. Corporate Governance and Social Responsibility,4. External Environment, 5. Porter’s Five Forces Modeland Strategic Groups, 6. Competitive Advantage, 7. InternalScanning, 8. Strategy Formulation, 9. Strategy Formulation:Corporate Strategy, 10. Strategy Formulat ion: At theBusiness Level, 11. Strategy Formulat ion: Funct ionalStrategy, 12. Strategy in Global Environment, 13. Buildingand Restructuring the Corporation, 14. Choice of Strategiesand Balanced Scorecard, 15. Implementation of Strategy, 16. Designing StrategicControl Systems, 17. Matching Structure and Control to Strategy,18. Implementation of Strategic Change, 19. Evaluation and Control of Strategy,20. Strategic Issues in Managing Technology and Innovation, 21. Strategic Issuesin Entrepreneurial Ventures and Small Business, 22. Strategic Issues in Not-for-profit Organizat ions, 23. Role of Technology and Knowledge Management,24. New Business Models and Strategies for Internet Economy Cases References Syllabus/University Questions.

BUSINESS POLICY ANDSTRATEGIC MANAGEMENT(TEXT & CASES)Francis Cherunilam

ISBN: 978-93-5202-167-3 Edn: 2015 Price: ` 950 (US $ 38)

Strategic Management: An Introduction Mission,Objectives and Social Responsibil i ties BusinessEnvironment SWOT Analysis and Strategy Formulation Strategy Implementation Strategy and Structure Strategy Evaluation and Control Portfolio StrategyCompetitive Analysis and Strategies Corporate LevelGeneric Strategies Business Growth Mergers andAcquisitions Globalisation Turnaround Managementand Restructuring Management of Change Cases


ABHYUDAY – ENABLING IT FORBUSINESS STRATEGIESRishikesh Kumar

ISBN: 978-93-5142-459-8 Edn: 2014 Price: ` 850 (US $ 34)

1. Bridging the Gap between Academia and Industry, 2. Automation in Army’sLogistics for Efficiency Enhancement, 3. Effective Marketing: A Strategy forSuccess, 4. Emergence of Cloud Based Technology in Higher Education:A New Revolution, 5. Threshold in Face Detection, 6. E-CRM – A Tool forCommunication Sector, 7. Cloud Computing: Security and Privacy Issuesand Algorithms, 8. The Impact of Information Technology on HR Managementis an Opportunity, 9. A Study of Approaches to International Human ResourceManagement, 10. Impact of IT in Risk Management and Corporate Governance

– Paving the Vision to Future, 11. Spatial Data Warehouse: With a Conceptual Meta Data Framework,12. Horizontal Aggregation Approach in SQL to Prepare Datasets in Data Mining Analysis and DecisionTree, 13. Location Privacy Protection against Location-dependent Attacks in Mobile Services, 14. Viewson the Payment of Gratuity Act 1972 – Administration and Unfair Practices Carried by Many Employerswith Regards to the Act, 15. The Impact of Green Cloud on Economic Growth, 16. Social Entrepreneurshipin India, 17. Work-Life Balance and Stress Management, 18. Controlling Productivity in Software,19. Impact of Motivation and Organizational Behaviour on Day-to-day’s Work Culture, 20. Data Protectionas a Service in Cloud, 21. A Survey on Detection of Gray Hole and Black Hole Attacks in MANET... (Contd.)

ISBN: 978-93-5097-925-9 Edn: 2013 Price: ` 950 (US $ 38)

GLOBAL ECONOMY ANDBUSINESS ENVIRONMENTFrancis Cherunilam Global Economy, Characteristics and Issues AnOverview of Business Environment EnvironmentalAnalysis and Forecast ing International TradingEnvironment Economic Integration and Cooperation GATT/WTO and Global Liberalisation Global Trade

International Investments Multinational Corporations Globalisation GlobalCompetitiveness Political and Regulatory Environment Social/Cultural andDemographic Environment Technological and Natural Environment SomeSocial Issues in International Business International Organisations Cases

STRATEGIC MANAGEMENT INORGANISATIONAL BEHAVIOURAND DEVELOPMENTSanjay Bhattacharya

1. Strategic Management2. Management by Objectives3. Human Behaviour in Organisation4. Organisational Development5. Change Management6. Organisational Culture and Climate7. Conflict Management8. Team Building9. Organisational Effectiveness

10. Organisational Stress Management

ISBN: 978-93-5142-213-6 Edn: 2013 Price: ` 850 (US $ 34)

11. Learning Organisation12. SWOT Analysis

Case StudiesBibliographyIndex


STRATEGIC MANAGEMENT:EMERGING ECONOMIES’PERSPECTIVERoshny Unnikrishnan & Lakshmypriya K.

Edn: 2014 Price: ` 750 (US $ 30)

1. Business Strategies in a Global Context2. Strategic HRM3. Strategic Finance4. Strategic Marketing5. Contemporary Practices in Emerging

Economies

MANAGEMENT POLICY ANDSTRATEGIC MANAGEMENTR.M. SrivastavaSection I : IntroductionSection II : Environmental ScanningSection III : Making Strategic DecisionsSection IV : Functional StrategiesSection V : Implementation of StrategySection VI : Case Studies

ISBN: 978-93-5142-687-5 Edn: 2014 Price: ` 1595 (US $ 64)


Student Manual

ISBN: 978-93-5202-971-6 Edn: 2015 Price: ` 950 (US $ 38)

BUSINESS POLICY ANDSTRATEGIC MANAGEMENTM. Jeyarathnam1. The Strategic Management Process, 2. Mission and Goals,3. Corporate Governance and Social Responsibility, 4. ExternalEnvironment, 5. Porter’s Five Forces Model and Strategic Groups,6. Competitive Advantage: Resource, Capabil ities and CoreCompetencies, 7. Internal Scanning: Organizational Analysis, 8. StrategyFormulation: Situation Analysis, 9. Strategy Formulation: CorporateStrategy, 10. Strategy Formulation: At the Business Level, 11. Strategy

Formulation: Functional Strategy, 12. Strategy in Global Environment, 13. Building and Restructuringthe Corporation, 14. Strategic Choice and Balanced Scorecard, 15. Implementation of Strategy:Designing Organizational Structure, 16. Designing Strategic Control Systems: Matching Controland Structure to Strategy, 17. Matching Structure and Control to Strategy, 18. Implementation ofStrategic Change: Politics, Power and Change, 19. Techniques of Strategic Evaluation and Control,20. Strategic Issues in Managing Technology and Innovation, 21. Strategic Issues in EntrepreneurialVentures and Small Businesses, 22. Strategic Issues in Not-for-profit Organization, Cases,References

BUSINESS PLANNING ANDPOLICYMamoria, Mamoria & Subba Rao

ISBN: 81-7866-180-2 Edn: 2013 Price: ` 1500 (US $ 60)

Business System Business Planning BusinessPolicy Business Policy Related Aspects Objectivesof Business New Economic Policy Major Macro Policies Organisational Structural Issues Behavioural Policies Personnel Policies Marketing Policies Production/Operations Pol icies Finance Polic ies SocialRespons ibi l i ties of Bus iness Social Accounting and Social Audit Business Ethics Corporate Strategy The Strategist Environmental Analysis Analysis of Organisational Resources Selection of Strategic Alternatives Total Quality Management Business Process Re-engineering and ERP E-Commerce Multinational Corporations Strategy Formulation StrategyImplementation Strategy Evaluation Managing Strategic Change StrategicManagement in Non-profit Organisations Index

GLIMPSES OF MANAGERIALCHALLENGES AND STRATEGIESIN THE NEW MILLENNIUMDr. H.S. Cheema & Prof. Kashinath JadhavPart A – Effect of Globalization and its ImpactPart B – Education and its Role SocietyPart C – Financial Integration, Investment and

Economic GrowthPart D – HR Challenges in the New Era

ISBN: 978-93-5097-264-9 Edn: 2013 Price: ` 1550 (US $ 62)


1. Introduction2. Review of Literature3. Methodology4. Secondary Data Collection and Analysis5. Primary Data Analysis6. Findings of Research7. Conclusion and Recommendation8. Bibliography and Glossary9. Annexures

IndexISBN: 978-93-5051-650-8 Edn: 2012 Price: ` 950 (US $ 38)

BUSINESS MODEL FORTELECOM INDUSTRY INCOMPETITIVE ENVIRONMENTR.M. Chaturvedi

ENVIRONMENTAL MANAGEMENTH.P. Behera & M.S. Khan1. Environmental Management – A Critical Approach,2. Energy Management, 3. Energy Production and Trade,4. Climate Change, 5. The Methane Threat from IndianDams, 6. Ecosystem Concepts, 7. EnvironmentalStandards, 8. Audit Procedure, 9. Environmental Laws,10. Environmental Clearance, 11. The Patents andIntel lectual Property Right (IPR), 12. EnvironmentalManagement and Valuation, 13. Green Marketing,

14. Environmental Accounting/Green Accounting, 15. Environmental Ethics,16. Business and Environment, 17. Forest and Biodiversity Management,18. Environmental Pollution, 19. Disaster Management, 20. Human Population andthe Environment, 21. Social Issues and Environment.

ISBN: 978-81-8488-351-0 Edn: 2011 Price: ` 550 (US $ 22)

ISBN: 978-93-5051-664-5 Edn: 2012 Price: ` 950 (US $ 38)

STRATEGIC MANAGEMENT:A GLOBAL CHALLENGEV.S. Mangnale, Prachi Pargaonkar,K.B. Ramanando & Ashutosh Gadekar

Track 1: MarketingTrack 2: Human ResourceTrack 3: FinanceTrack 4: Information TechnologyTrack 5: General ManagementTrack 6: Operations

GLOBAL STRATEGICMANAGEMENTNeeta Baporikar1. Global Economy, 2. G lobal isation and W or ldDevelopments , 3. Managing Global Environment,4. Cultural Context of Global Management, 5. InternationalStrategic Management, 6. Implementation of Strategy,7. Leadership and Group Behaviour, 8. Motivation,

ISBN: 978-81-8488-050-2 Edn: 2011 Price: ` 1500 (US $ 60)

9. Strategic Human Resource Management, 10. Developing a Global ManagementCadre,11. Challenges of Global Management, 12. Innovation and GlobalOrganisations, 13. Global Strategic Management in a New World, 14. CaseStudies, Key Questions, Glossary, Further Readings

ISBN: 978-93-5024-792-1 Edn: 2011 Price: ` 950 (US $ 38)

BUSINESS STRATEGIES FOREMERGING MARKETSSibacaTrack I : FinanceTrack II : HRTrack III : MarketingTrack IV : Operation ProductionTrack V : ITTrack VI : General Management

GLOBAL BUSINESSENVIRONMENT AND ITS IMPACTON MANAGEMENT EDUCATIONN. Rajendhiran & V.R. Palanivelu

ISBN: 978-93-5097-056-0 Edn: 2012 Price: ` 1250 (US $ 50)

1. Impact of Globalization on Corporate Cultures, 2. Impact of Globalizationin Knowledge, Education and Training in the Information Age, 3. EmpiricalAnalysis of Factoring Services – With a Special Reference to SSI Units inTamilnadu, 4. A Study on the Relationship between I-R Locus of Control and

Emotional Intelligence, 5. Nothing is Permanent; Only Change is Permanent – A View on Globalizationand Management Education in India, 6. Impact of HR Practices and Challenges Globally, 7. Global RetailRevolution with the Evolution of Malls: A Study with Special Reference to Chennai, 8. Impact of Globalizationon Human Resource Management, 9. Role of Management Education and Training in the Era of PostGlobalization, 10. Employee Branding – A New Mantra of Employee Retention in the Indian Corporate,11. Impact of Retailing Industry in India, 12. Management Education – Current Issues and EmergingTrends…(Contd.)


GLOBAL BUSINESSENVIRONMENT AND ITS IMPACTON MANAGEMENT EDUCATIONN. Rajendhiran & V.R. Palanivelu

ISBN: 978-93-5097-056-0 Edn: 2012 Price: ` 1250 (US $ 50)

1. Impact of Globalization on Corporate Cultures, 2. Impact of Globalizationin Knowledge, Education and Training in the Information Age, 3. EmpiricalAnalysis of Factoring Services – With a Special Reference to SSI Units inTamilnadu, 4. A Study on the Relationship between I-R Locus of Control andEmotional Intelligence, 5. Nothing is Permanent; Only Change is Permanent – A View on Globalizationand Management Education in India, 6. Impact of HR Practices and Challenges Globally, 7. Global RetailRevolution with the Evolution of Malls: A Study with Special Reference to Chennai, 8. Impact of Globalizationon Human Resource Management, 9. Role of Management Education and Training in the Era of PostGlobalization, 10. Employee Branding – A New Mantra of Employee Retention in the Indian Corporate,11. Impact of Retailing Industry in India, 12. Management Education – Current Issues and EmergingTrends…(Contd.)

Business Environment:Business and Government – Indian PerspectiveManaging Environmental Issues and SustainableDevelopmentCase Analysis Compulsory

ISBN: 978-93-5051-350-7 Edn: 2011 Price: ` 950 (US $ 38)

BUSINESS ENVIRONMENT ANDSUSTAINABLE DEVELOPMENTFrancis Cherunilam


ETHICS AND VALUES

Edn: 2018 in press

ETHICS, INTEGRITY ANDAPTITUDES.S. Khanka

1. Ethics and Human Interface2. Lessons from the Lives and Teachings of Great

Leaders, Reformers and Administrators3. Attitude4. Aptitude and Foundational Values for Civil Service5. Emotional Intelligence (EI)6. Contributions of Moral Thinkers and Philosophers

from India and World7. Ethical Dilemma8. Public/Civil Service Values and Ethics in Public

Administration9. Probity in Governance

INDIAN CORPORATECITIZENSHIP (CASE STUDY ON CSR)CA. Bimal R. Bhatt

ISBN: 978-93-5262-282-5 Edn: 2018 Price: ` 850 (US $ 34)

1. Voice of Leader2. Philosophy3. Education4. Employee Engagement5. Energy Conservation6. Environment7. Health and Safety8. Human Rights

9. Policy Advocacy10. Product

Responsibility11. Sustainable

Livelihoods12. Waste Management13. Water Management Annexures

BUSINESS ETHICS(CONCEPTS, APPLICATIONS,FRAMEWORK AND CULTURAL IMPACT)K. Aswathappa, J. Usha Rani& S. GundavajhalaPart - I: Introduces the Basic Concept of the SubjectPart - II: Focuses on Ethics in Various DisciplinesPart - III: Covers Regulatory FrameworkPart - IV: Includes Compliances and the Essence of

Ancient Scripts, Vedas and Upanishads in IndianContext

ISBN: 978-93-5273-162-6 Edn: 2017 Price: ` 1450 (US $ 58)

ISBN: 978-93-5097-542-8 Edn: 2017 Price: ` 750 (US $ 30)

INDIAN ETHOS –Modern Management MantraKumardatt A. Ganjre, Prafulla A. Pawar &Laxman N. Renapure1. Bases of Indian Ethos, 2. Modern Approach towardsIndian Ethos, 3. Indian Ethos Managements – Thoughtsand Practices, 4. Ethos in Indian Context, 5. ManagerialPerformance – Indian Context, 6. Era in KnowledgeEconomy, 7. Learning and Education System in India,8. Human Values and its Implications, 9. Work Ethics andMotivation, 10. Value-oriented Holistic Management,11. Indian Styles of Leadership, 12. Top Leaders as RoleModels, 13. Value-based Leadership – In Consciousness,14. Social Harmony and Social Mortality, 15. Case Studies,Selective Readings, Websites

ISBN: 978-93-5202-543-5 Edn: 2017 Price: ` 850 (US $ 34)

HUMAN VALUES AND ETHICS:IN SEARCH OF ORGANIZATIONALINTEGRITYS.K. Chakraborty & D. ChakrabortyPart - A: Concepts and PrinciplesPart - B: VignettesPart - C: Case StudiesPart - D: Autobiographical Notes and Milestone LettersPart - E: DialoguesPart - F: Bibliography

ISBN: 81-8318-148-1 Edn: 2018 Price: ` 1295 (US $ 52)

BUSINESS ETHICSC.S.V. Murthy1. Introduction to Business Ethics, 2. Values, Norms, Beliefsand Standards, 3. Normative Ethics in Management,4. Ethics Mentioned by Some Great People, 5. ManagingEthics, 6. Intellectual Property Rights, Designs, Patents,Trademark, Copyrights, 7. Ethics and the Organisat ion,8. Broader Ethical Issues in Society — Corruption andBribery, 9. Ethical Aspects in Marketing, 10. Ethics in HRM,11. Ethics in Production and Operat ions Management,

12. Ethics in Finance, 13. Ethics in Social Responsibility and Corporate SocialResponsibility, 14. Broader Ethical Issues in Society – Ecological Concerns,15. Discrimination on the Basis of Gender, Caste or Race, 16. Ethical Decision-making,17. Global Business, 18. Ethics and Information Technology, 19. Indianism and IndianManagement, 20. Ethical Dilemma, 21. Euthanasia and Abortion, 22. MiscellaneousTopics, 23. Student’s Presentation of Projects, 24. Case Studies Glossary References Index.

BUSINESS ETHICSNiraj Kumar & Paras Tripathi

ISBN: 978-93-5142-960-9 Edn: 2017 Price: ` 1050 (US $ 42)

1. Ethics, 2. Business Ethics, 3. Business Ethics in India,4. Corporate Social Responsibility, 5. Culture and Ethics,6. Ethical and Unethical Business Practices, 7. Ethics andReligion, 8. Ethics and Hinduism, 9. Ethics and Action, 10.Ethics and Buddhism, 11. Ethics and Jainism,12. Ethics and Sikhism, 13. Islam and Ethics, 14. HolisticDecision-making, 15. Indian Socio-political EnvironmentWork Ethos, 16. Management of Ethics, 17. Modern IndianEthics, 18. Personal Growth and Human Values, 19. Value,20. Professional Ethics, 21. Relevance of Values inManagement, 22. Stress in Corporate Management – IndianPerspective

BUSINESS ETHICS ANDCORPORATE GOVERNANCEC.S.V. MurthyModule 1 : An Overview of Business EthicsModule 2 : Individual and Organisational FactorsModule 3 : External Context EcologyModule 4 : Internal Context – EmployeeModule 5 : Business Ethics in a Global EconomyModule 6 : Corporate Governance

Index

ISBN: 978-81-8488-308-4 Edn: 2017 Price: ` 950 (US $ 38)


ETHICS AND VALUES

ISBN: 978-93-5142-987-6 Edn: 2017 Price: ` 750 (US $ 30)

BUSINESS VALUATIONMANAGEMENT – CORPORATE VALUATIONP.K. Bandgar

1. Business Valuation2. Approaches to Valuation3. Discounted Cash Flow Valuation4. Relative Valuation5. Brand Valuations6. Valuing Private Companies7. Option Pricing Application in Valuation8. Valuation in Acquisitions9. Value Enhancement

ISBN: 978-93-5142-380-5 Edn: 2017 Price: 1195 (US $ 48)

BUSINESS ETHICS ANDCORPORATE GOVERNANCEK. Nirmala, B.A. Karunakara Reddy &N. Aruna Rani

1. Introduction to Ethics2. Ethics in Business3. Ethical Theories4. Corporate Social Responsibility5. Ethics in Marketing6. Ethics in Finance7. Ethics in Human Resource Management8. Ethics and Information Technology9. Corporate Governance

10. Reforming Board of Director

ISBN: 978-93-5142-661-5 Edn: 2017 Price: ` 950 (US $ 38)

ETHICS AND VALUES FORENGINEERS AND MANAGERSSubrata Chattopadhyay & Saumya Singh

1. Introduction2. Effect of Technology Growth3. Ethical, Societal and Global Issues in Information

Systems4. Technologies for Freedom: Collective Agency-

oriented Technology for Development Processes5. Value and Ethics6. Question PapersFr

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BUSINESS ETHICS AND INDIANVALUE SYSTEM(Text & Cases)Anand Singh

ISBN: 978-93-5024-586-6 Edn: 2017 Price: ` 850 (US $ 34)

1. Renaissance and Emergence of Modern W orld,2. Western Ethical, the Other Approaches and itsContribution in Management, 3. Role of Indian Ethics inManagement, 4. Corporate Social Responsibility andCorporate Governance, 5. Ethical Managerial Practices,6. Stress, 7. Globalization and its Impact, 8. Indian SocialSystem as a Source of Ethics, 9. Modern SocialInsti tutions in India, 10. Overview of Cross-culturalManagement Exhibits and Case Studies

ISBN: 978-81-8488-096-0 Edn: 2016 Price: ` 750 (US $ 30)

A STUDY IN BUSINESS ETHICSRituparna Raj

1. An Overview of Business Ethics2. Work-life in Indian Philosophy3. Attitudes, Beliefs and Life Positions4. Part I – Overview of the Ethical Value System5. Part II – Culture and Ethics6. Role of Legislation and Other Bodies in Enforcing

Ethical Business Behaviour7. Relationship between Ethics and Corporate

Excellence8. Ethics and Individual Behaviour9. Gandhian Philosophy of Wealth Management

10. Social and Economic Responsibilities of Business

ISBN: 978-93-5273-069-8 Edn: 2016 Price: ` 950 (US $ 38)

INDIAN ETHOS AND VALUES FORMANAGERSN.M. Khandelwal1. Model of Management in Indian Socio-poli ticalEnvironment, 2. Indian Work Ethos, 3. Indian Heritage inProduction and Consumption, 4. Indian Insight into TotalQuality of Mind (TQM),5. Stress Management – Causesand Remedies – Indian Approach, 6. Management – IndianPerspective on Functions of Management, 7. Management – Indian Perspectiveon General and Functional Management, 8. Teaching Ethics, 9. Values for Managers,10. Personal Growth and Lessons from Ancient Indian Education System Cases.

ISBN: 978-93-5262-031-9 Edn: 2016 Price: ` 850 (US $ 34)

ETHICS IN MANAGEMENTS.A. Sherlekar & K.G. Bhat

1. Management and Ethics2. Introduction to Business Ethics3. Ethics Theory and Beyond4. Legal Aspects of Ethics5. Indian Culture and Values6. Environmental Ethics7. Corporate Social Responsibility8. Corporate Governance

ISBN: 978-81-8488-636-8 Edn: 2016 Price: ` 450 (US $ 18)

BUSINESS ETHICS AND VALUESD. Senthil Kumar & A. Senthil Rajan

1. Introduction to Business Ethics2. Ethical Decision-making and Role of CEO3. Ethical Issues in Society4. Human Resources Management Ethics5. Marketing Ethics6. Environmental Ethics7. Indian Ethos for Management8. Social Responsibility of Business9. Social Accounting and Social Audit


ETHICS AND VALUES AND ORGANISATIONAL BEHAVIOUR

ISBN: 978-93-5273-708-6 Edn: 2017 Price: ` 995 (US $ 40)

MANAGEMENT ANDORGANISATIONAL BEHAVIOURBinoy Mathew & Others

1. Introduction to Management2. Planning and Organising3. Controlling4. Introduction to Organisational Behaviour5. Foundation of Individual Behaviour, Personality,

Attitude and Perception6 Motivation and Leadership

Case Studies

ORGANISATION THEORY ANDBEHAVIOURB.R. Rathnam, K.V.J. Rao, K. Swapna& A. Parameshwar

ISBN: 978-93-5273-644-7 Edn: 2017 Price: ` 995 (US $ 40)

1. Introduction to Organizational Behaviour2. Understanding Individual and Group Behaviour3. Motivation, Morale and Culture4. Organisational Power and Politics, Conflict,

Communication5. Leadership and Change

ETHICS AND HUMAN VALUESHarjeet Singh

ISBN: 978-93-5142-466-6 Edn: 2014 Price: ` 850 (US $ 34)

1. Impact of Ethical Leadership on Employees’ Innovative Work Behaviour:A Perspective of Intr ins ic Motivation, 2. Business Ethics (EthicalProduction), 3. The Reflection of Human Values and Ethics in Gandhi’sAutobiography [The Story of My Experiments with Truth], 4. Ethics andHuman Values in English Literature, 5. Mahatma Gandhi: A Test-case forHuman Values in His Attitudes towards the English Language, 6. OptimumReplacement Policy under Linear Cost Structure: A Case of T.V. ComponentReplacement Problem, 7. Evolution and Practice of Ethics in MarketingArea by Various Companies in India, 8. Cricket – The Way of Life, 9. ValuesEducation, 10. Ethics and Human Values in Business, 11. Ethics inRamayana – An Overview, 12. Values Education and Teachers’ Work:A Quality Teaching Perspective, 13. Failures of Feelings – The Blackness of Human Heart [The Novelsof Toni Morrison], 14. Relation between Ethics, Moral Leadership and Organizational Culture, 15. Socio-economic Status as Determinant of Values, 16. Nurturing Human Values in the Education System ofPrevent Society, 17. Ethics and Human Values in Education through RTE-2009, 18. Ethical Organisationsand Stakeholders – A Distant Dream, 19. Ethics and Human Values in Education, 20, Being Ethicaltowards Nurture of Life, 21. Ethical Leadership – A Key Factor of a Successful Mission, 22. Comparisonof Iris Recognition Algorithms, 23. Identifying Unethical Language Use in Pedagogical Tools of BusinessWriting, 24. Historical Development of Ethics in Language Testing, 25. Back to Vedas for Restoring theEthics and Human Values....

ISBN: 81-7866-035-0 Edn: 2015 Price: ` 650 (US $ 26)

ETHICS IN BUSINESS ANDMANAGEMENTR.P. BanerjeeSection I: Ethics: Definition, Scope and Relevance Mathematics for Ethics Philosophical Foundations ofEthics – The Normative Ethics Ethics Values of BhagwatGita Ethics Consciousness of the Markets EmpiricalEthics vs. Eternal Ethics Technological Ethics Denotological Ethics Kan’s Universalism and Categorical

Imperative Ethics of Spinoza Ethics Principles of Aristotle Ethics Views ofPlato Rawl’s Theory of Justice Kautilyan Ethics Ethics Dimensions ofGandhi Ethics in Buddhism Ethics Dimensions in Sufism Environmental.Section II: Applied Ethics Ethics in HR – Functions Ethics Issues in Mergersand Acquisitions Ethics in Marketing vs. Social Darwinism Ethics in Finance Ethics Cases.Section III: Ethics in Practice in Selected Organisations in India. Case Studies

ISBN: 978-81-8318-962-0 Edn: 2016 Price: ` 950 (US $ 38)

BUSINESS ETHICSA.K. Gavai

1. Business Ethics – A Conceptual Framework2. Philosophical Foundation of Ethics - I3. Philosophical Foundation of Ethics - II4. Moral Duty, Rights and Justice5. Business and Society6. Values and Work7. Ethics at Workplace - I8. Ethics at Workplace - II9. Institutionalising the Ethics

Bibliography

ISBN: 978-93-5262-024-1 Edn: 2018 Price: ` 1895 (US $ 76)

ORGANISATIONAL BEHAVIOURK. Aswathappa1. A Prelude to Organisational Behaviour, 2. Management and Managers,3. OB — The Emerging Challenges, 4. Ethics and Social Responsibility,5. Foundations of Individual Behaviour, 6. Intelligence, 7. Personality,8. Perception and Attribution, 9. Learning, 10. Attitudes and Values,11. Motivation — Theories and Principles, 12. Applied Motivational Practices,13. Work Stress, 14. Group Dynamics, 15. Team Dynamics, 16. Power andPolitical Behaviour, 17. Workplace Behaviour – Conflict, Negotiation, Trust,Psychological Contract and Deviance, 18. Leadership — Influencing Others,19. Communication, 20. Organisations, 21. Organisational Culture,Creativity and Innovation, 22. Organisational Change and Development,23. Decision Making, 24. Human Resource Policies and Practices,25. International Organisational Behaviour Index


Student Manual

MANAGEMENT ANDORGANISATIONAL BEHAVIOURJ.P. Reddy

ISBN: 978-81-8488-634-4 Edn: 2017 Price: ` 750 (US $ 30)

1. Nature and Significance of Management, 2. SocialResponsibility of Business and Business Ethics, 3. Planning,4. Organising, 5. Staffing, 6. Directing – Supervision,7. Controlling, 8. Decision-making, 9. Introduction toOrganisational Behaviour, 10. Personality, 11. Perception,12. Learning, 13. Motivation: Concepts, 14. Leadership,15. Organisational Conflicts, 16. Organisational Culture,17. Organisational Change and Development, References.

ISBN: 978-81-8488-321-3 Edn: 2017 Price: ` 1250 (US $ 40)

ORGANISATIONAL SYSTEMS,DESIGN, STRUCTURE ANDMANAGEMENTD.K. Bhattacharya1. Introduction to Organisational Systems, Structure andDesign, 2. Introduction: Concepts, 3. Evolution ofManagement Thought, 4. Forms of Organisation,5. Organisational Planning, 6. Organisational Structure and

System, 7. Staffing in Organisation, 8. Directing in Organisation – EmployeeMotivation, 9. Directing in Organisation – Leadership, 10. Directing in Organisation– Communication and Negotiation, 11. Co-ordination, 12. Organisation Control,13. Technology Management in Organisation, 14. Technology and Culture inOrganisation, 15. Globalisation and Business Organisations, 16. OrganisationDevelopment and Culture, 17. Introduction to Case Study, 18. Final Questions,19. Index.


ORGANISATIONAL BEHAVIOUR(TEXT & CASES)P. Priyadarshini, P.S. Manjula,S.S. Sundari & L. Sujatha

ISBN: 978-93-5273-646-1 Edn: 2017 Price: ` 995 (US $ 40)

ORGANISATIONAL BEHAVIOUR(TEXT & CASES)C.J. Lad, T. Trivedi & H.K. Meman

ISBN: 978-93-5273-645-4 Edn: 2017 Price: ` 995 (US $ 40)

1. Basic Understanding of the Context of OB2. Understanding Dynamics of Individual Behaviour3. Understanding Organisational Dynamics of

Behaviour4. Basic Theories of Leadership

Case Studies

1. Focus and Purpose2. Individual Behaviour3. Group Behaviour4. Leadership and Power5. Dynamics of Organisational Behaviour

Case Study

ORGANISATIONAL BEHAVIOUR

ISBN: 978-93-5202-544-2 Edn: 2017 Price: ` 1650 (US $ 66)

ORGANISATION THEORY ANDBEHAVIOURN.S. GuptaBook I: Organisation Theory – 1. Organisation: Nature and Structure,2. Understanding Organisation Structure, 3. Theories of Organisationand Span of Control, 4. Authority Relationship, 5. The Manager,6. Decision Making, 7. Communication, Book II: OrganisationalBehaviour – Part-I: Introductory: 8. Organisational Behaviour: AConceptual Analysis, 9. Historical Development of OrganisationalBehaviour, 10. Environmental Analysis, 11. Foundation of OrganisationalBehaviour, 12. Globalisation and Organisational Behaviour, 13. Development of Human Relations,Part-II: Individual Behaviour: 14. Foundations of Individual Behaviour, 15. Understanding HumanBehaviour, 16. Variables of Human Behaviour, 17. Individual and Personality, 18. Individual Differenceand Work..., 19. Perception, 20. Learning, 21. Motivation, 22. Interpersonal Behaviour, 23. Team andTeam Building, Part-III: The Group Dynamics: 24. Group Dynamics, 25. Leadership: Approachesand Style, 26. Theories and Mechanism of..., 27. Enclave Leadership Style, 28. Power and Politics,29. Conflict Management, Part-IV: Organisational Change and Development: 30. Managementof Change, 31. Organisation Development, 32. Organisational Effectiveness, 33. Stress Management,34. Cultural Basis of Management..., 35. Cultural Dynamics and Management... Cases Index

ORGANISATIONAL BEHAVIOUR(Text & Cases)Suja R. NairPart I : IntroductionPart II : Individual Determinants of Organisational

BehaviourPart III : Group Interactions and Organisational

BehaviourPart IV : Organisation System IssuesPart V : International Organisational Behaviour and

Knowledge ManagementPart VI : Cases

ISBN: 81-7866-750-9 Edn: 2017 Price: ` 1395 (US $ 56)

ORGANISATIONAL BEHAVIOUR(Text, Cases and Games)P. Subba Rao1. Introduction to Organisational Behaviour, 2. OrganisationalBehaviour: Challenges and Opportunities, 3. Values,Atti tudes, Emotions, Moods and Job Satisfaction,4. Personality, 5. Perception and Learning, 6. Job Designand Flexible Job Environment, 7. Motivation: Conceptsand Theories, 8. Motivation: Applications, 9. Foundations

of Group Behaviour, 10. Team Work and Team Building, 11. Group Conflicts andNegotiations, 12. Communication, 13. Counselling and Mentoring, 14. Individualand Group Decision-Making, 15. Leadership and Followership, 16. Power andPolitics, 17. Organisational Theory, 18. Organisational Design and Structure,19. Organisational Culture and Effectiveness, 20. Organisational Change andDevelopment, 21. Stress Management, 22. Strategic Organisational Behaviour,23. International Organisational Behaviour, 24. Cases and Games, Index.

ISBN: 978-93-5024-744-0 Edn: 2017 Price: ` 1500 (US $ 60)

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ISBN: 978-93-5097-237-3 Edn: 2017 Price: ` 950 (US $ 38)

MANAGING ORGANISATIONSH.R. Appannaiah & G. Dinakar1. Management – Overview2. Manager3. Evolution of Management

Thought4. Planning5. Decision-making6. Organising – I7. Organising – II — Recent

Trends8. Organising – III — Internal

Practices9. Controlling

10. Behavioural Process-AnOverview

11. Individual Behaviour12. Personality13. Attitude14. Perception15. Emotion16. Motivation17. Leadership18. Group Behaviour19. Conflict Management20. Power and Politics21. Organisational Culture22. Stress ManagementReferences

FOOD AND BEVERAGEMANAGEMENTJagmohan Negi & Gaurav Manohar

ISBN: 978-93-5024-828-7 Edn: 2017 Price: ` 550 (US $ 22)

1. Food and Beverage Industry2. Developing Operational and Basic Management

Skills3. Food and Beverage Administration4. Food and Beverage Sales5. Marketing of Food and Beverage Products6. Control of Food and Beverages

BibliographyIndex

ISBN: 978-93-5051-982-0 Edn: 2017 Price: ` 800 (US $ 32)

BUSINESS ORGANISATION ANDMANAGEMENTV.S.P. Rao

1. Business System and Contemporary BusinessEnvironment, 2. Forms of Business Organisation,3. Entrepreneurial Process, 4. Emerging Trends in Business,5. Planning and Strategy Formulation, 6. Decision Making,7. Organising, 8. Departmentation, 9. Types of Organisation

Structures, 10. Delegation and Decentralisation of Authority, 11. Dynamics ofGroup Behaviour, 12. Leadership, 13. Motivation, 14. Control, 15. MarketingManagement, 16. Financial Management, 17. Human Resource Management,18. Management of Change, 19. Management of Conflict, Question Papers


ISBN: 978-93-5051-294-4 Edn: 2017 Price: ` 850 (US $ 34)

ORGANISATIONAL INTELLIGENCER.H. Tupkary1. Introduction, 2. Evolution, 3. Organisationali ty,4. Varieties, 5. Origin, 6. Characteristics, 7. Requirements,8. Models, 9. Freedom, 10. Psychology, 11. Process,12. Leadership, 13. Structural – types, 14. Formation,15. Religious Organisations, 16. Disciple – Syndrome,17. Hindu Social Syndrome, 18. Neo-religious Syndrome,19. Growth, 20. Inspiration, 21. Perception, Judgment,Decision and Implementation, 22. Decay and Decimation,23. Consultants and Advisors, 24. Visioning, Forecastingand Futuring, 25. Reform Trends, 26. Fourth WaveEvolution, 27. Corporate Social Responsibility, Appendix,Subject Index, Person Index, Sanskrit in Devnagari Script

ISBN: 978-93-5097-064-5 Edn: 2017 Price: ` 1250 (US $ 50)

MANAGEMENT AND ORGANISATIONALBEHAVIOUR (Text, Cases & Games)P. Subba RaoPart A: Principles of Management – 1. Nature and Functionsof Management, 2. Development of Management Thought,3. Social Responsibilities of Business, 4. The Planning Process,5. Objectives of Business, 6. Decision Making, 7. Delegation,Decentralisation and Span of Management, 8. Directing (Morale,Committees and Coordinating), 9. Controlling, 10. Recent Trendsand Paradigm Shifts in Management Principles.

Part B: Organisational Behaviour – 11. Introduction to Organisational Behaviour,12. Values, Attitudes, Emotions, Moods and Job Satisfaction, 13. Personality, 14. Perceptionand Learning, 15. Motivation: Concepts and Theories, 16. Motivation: Application,17. Foundations of Group and Team Behaviour, 18. Group Conflicts and Negotiations,19. Communication, 20. Leadership and Followership, 21. Power and Politics, 22. OrganisationalTheory, 23. Organisational Design and Structure, 24. Organisational Culture and Effectiveness,25. Organisational Change and Development, 26. Stress Management.

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MARKETING, SALES AND ADVERTISINGSERVICES MARKETINGSuseela Kanduri & Others

ISBN: 978-93-5299-503-5 Edn: 2019 Price: ` 895 (US $ 36)

1. Nature and Scope of Services2. Segmenting and Targeting of Services3. Positioning of Services4. Consumer Experience in Services Marketing5. Emerging Issues in Services Marketing

ORGANIZATIONAL BEHAVIOURMohini Sukhapure & Uday N. Limaye

1. Introduction to Organizational Behaviour2. Constituents of Individual Behaviour3. Personality4. Group Dynamics5. Team Building6. Change Management7. Conflict Management8. Leadership and Motivation9. Stress Management

10. Organizational Development


ORGANISATION CLIMATE ANDMANAGERIAL EFFECTIVENESSArun Sacher

1. Introduction2. Objectives3. Conceptual Framework and Research Methodology4. Profile of Pharmaceutical Industry5. Results and Discussions6. Conclusions and Recommendations

AnnexuresBibliographyWebsites

RETAIL MANAGEMENTSuseela Kanduri, G. Chamundeshwari& Sameera

ISBN: 978-93-5299-502-8 Edn: 2019 Price: ` 895 (US $ 36)

1. Introduction to Retail Management2. Retail Formats and Theories3. Merchandise Management4. Retail Store Design5. Distribution Management

FOUNDATIONS OF ADVERTISING(Theory & Practice)S.A. Chunawalla & K.C. Sethia1. Advertising: An Introduction, 2. Advertising and Marketing, 3. MarketSegmentation, 4. Fundamentals of Advertising Fundamentals, 5. Types ofAdvertising Types of Advertising, 6. Advertising as a Career, 7. AdvertisingBusiness, 8. Campaign Planning and Creativity in Advertising, 9. AdvertisingBudget, 10. Media Selection, Planning, Scheduling & Strategy, 11. Print Media:Newspapers and Magazines, 12. Electronic Media: TV: The New Golden Goose

ISBN: 978-93-5202-984-6 Edn: 2019 Price: ` 1795 (US $ 72)

13. Electronic Media: Radio, 14. Media of the New Millennium – Internet, 15. Outdoor and Transit Media,16. Direct Marketing (DM), Cinema and Miscellaneous Media, 17. Message Design and Development,18. Advertising Appeals, 19. Advertisement Copy for Print Media, 20. Copywriting for Radio, TV and OutdorMedia, 21. Advertisement Art – The Layout of Advertisements, 22. Glamour of Advertising: Models, FashionShows, VJs, DJs, RJs and MCs, 23. Print Ad Production, 24. TV Commercial/Ad Film Production, 25. Productionof Animation Films, 26. Fundamentals of Computer Graphics 27. Ad Effectiveness, 28. Marketing Research,29. Advertising Stalwarts, 30. Advertising and Society, Name and Subject Index

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ISBN: 978-93-5299-020-7 Edn: 2018 Price: ` 995 (US $ 40)

MARKETING MANAGEMENT(TEXT & CASES)C. Swarnalatha, Sai Kumari V., R. ThiyaguN. Eswaran, M. Vidhya, K. Premkumar& D. Nidhyananth

1. Introduction2. Marketing Strategy3. Marketing Mix Decisions4 Buyer Behaviour5 Marketing Research and Trends in Marketing

Case Study


MARKETING, SALES AND ADVERTISING

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DIGITAL SOCIAL MEDIAMARKETINGNitin C. Kamat & Chinmay Nitin Kamat

1. Basics of Social Media Marketing2. Blending Traditional Marketing with Social Media3. Developing Strategies for Social Media Marketing4. Leveraging the Power of Social Networking Sites5. Creating Markets through Media Sharing Sites6. Acquiring Customers through Blogs and Twitter7. Marketing through Social News and Bookmarking

Sites8. Quantifying Social Media Marketing Efforts9. Innovative Trends and Best Practices of the Social

Media ExpertsCase StudiesReferences

Edn: 2018 Price: ` 995 (US $ 40)

1. Introduction to Digital Marketing 2.0, 2. Web StorePlanning and Creation, 3. Search Engine Optimization,4. Search Engine Marketing, 5. Social Media Marketing,6. Email Marketing, 7. Mobile Marketing, 8. Digital DisplayAdvertising, 9. Web Analytics and Google Analytics,10. Google Tools for the Digital Marketer, 11. Social MediaMarketing 2.0, 12. Blogging, 13. Affil iate Marketing,14. Inbound Marketing and Lead Generation, 15. ContentMarketing, 16. Creating Online Buzz, 17. Growth Hacking,18. Arti ficial Intel l igence and Chatbots, 19. OnlineReputation Management, 20. Online Crowdfunding, 21. Guideto Google Certification Bibliography

DIGITAL MARKETING 2.0Rushen Chahal & Jayanta Chakraborti

FIELD SALES MANAGEMENT – IR. Krishnamoorthy

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1. Nature and Scope of Sales Management2. Salesmanship3. Personal Selling4. Sales Organisation5. Product Policies6. Promotion Policies7. Pricing Policies8. Distribution Policies9. Recruitment and Selection of Sales Force

10. Training of Sales Force11. Compensating and Motivating the Sales Force12. Performance Evaluation of Sales Force

Reference Books on Field Sales Management

BRAND LOYALTY(A TOOL FOR CONSUMER DECISIONMAKING)N. Rajendra Prasad

ISBN: 978-93-5299-114-3 Edn: 2018 Price: ` 995 (US $ 40)

1. Introduction2. Conceptual Framework3. Factors Influencing Brand Loyalty of Consumers4. Relationship Between Demographic Factors and

Brand Loyalty5. Effectiveness of Brand Loyalty of Select FMCG

Products6. Findings and Conclusions

ISBN: 81-7040-865-2 Edn: 2018 Price: ` 850 (US $ 34)

SALES PROMOTION ANDADVERTISING MANAGEMENTM.N. Mishra Sales Promotion Personal Selling Sales Management Public Relations Concepts and Nature of

Advertising Advertising and Marketing Effects of Advertising Social Effects of

Advertising Ethics in Advertising and

Control

Advertising Process Media Selection Advertising Messages Advertising Planning Advertising Budget Measuring Advertising

Effectiveness Advertising Organisation Advertising Agency Future of Advertising in

India

MANAGING BUSINESSTHROUGH DIGITAL MARKETINGIN THE GLOBALIZED ERAKeyur M. Nayak

ISBN: 978-93-5273-875-5 Edn: 2018 Price: ` 895 (US $ 36)

1. A Study on Customer Satisfaction towards Flipkart in Bardoli Region,2. Beacon – A New Technology for Digital Marketing in Retail, 3. Strategiesfor the Adoption of e-Commerce, 4. Dashboard Building Making MatrixMatter for Management Institutes, 5. Digital Addiction – An Epidemic of

Digital World – An Article on Digital Addiction among Generation, 6. E-Content Marketing DevelopmentStrategy and Traditional Marketing Strategy Analysis, 7. Growth and Challenges of Indian Life InsuranceIndustry, 8. In Game Advertising: Modern Tool of Promotions, 9. Role of Digital Information Technologyin Enabling Human Resource to Boost Strategic Partner in Business, 10. Marketing Information Systemsin Agriculture: Bridging the Information Gap between Farmer and Market, 11. Multi-view Virtuality Display,12. Data Warehousing [Technological and Business Framework], 13. National Agricultural Market: Ane-Platform for Integration of Agricultural Markets,14. Review Paper on “Consumer to Consumere-Commerce”, 15. Financial Performance of the Co-operative Bank of Rajkot... (Contd.)

MARKETING MANAGEMENTCONCEPTS AND CASESS.A. Sherlekar & R. Krishnamoorthy

ISBN: 978-93-5097-065-2 Edn: 2018 Price: ` 1295 (US $ 52)

1. Nature and Scope of Marketing 2.Recent Trends inMarketing 3. Marketing Management 4.MarketingEnvironment 5.Market Segmentation,Targeting andPositioning 6. Consumer Behaviour 7.Demand and SalesForecasting 8. Marketing Information and Research9. Marketing Research Process 10. Marketing Planning/Strategy 11. Product Plan 12. Product-Related Strategies13. Price14. ManagingDistribution Channels 15. Physical Distribution 16. Retail Trade 17. IntegratedMarketing Communication 18. Advertising 19. Sales Promotion 20. SalesManagement 21.Personal Selling 22. Business Market 23.Marketing of Services24. Rural Marketing 25.India: The Emerging Market in the World 26. Global Marketing27.Export Management 28.Social Responsibility 29. Consumerism and ConsumerProtection Act 30.Ethics in Marketing Bibliography

SERVICES MARKETINGVasanti Venugopal & Raghu V.N. Services Marketing Classification of

Services Service Marketing

Management Strategic Planning Managing Demand and

Supply Consumers in Service

Industry Service Marketing Mix Service Product Pricing in Services Service Promotion Place in Service

ISBN: 81-7866-179-9 Edn: 2018 Price: ` 995 (US $ 40)

People in Service Service Process Physical Evidence Organising for Services

Marketing Marketing Strategy in

Services Managing Service

Quality Managing Service

Competition Globalisation of Services Marketing of Services Index References


MARKETING, SALES AND ADVERTISINGINTRODUCTION TO RURALMARKETINGR. Krishnamoorthy

ISBN: 978-93-5051-107-7 Edn: 2018 Price: ` 950 (US $ 38)

1. Profile of Rural Market, 2. Exploring the Growing RuralMarket, 3. Rural Consumer Behaviour, 4. Rural MarketSegmentation, 5. Product and Pricing, 6. Distribution inRural Market, 7. Rural Promotion, 8. Developing the SalesForce for Rural Market, 9. Rural Marketing Initiatives,

10. Marketing of Agricultural Inputs, 11. Agricultural Marketing, 12. AgriculturalFinance, 13. Defects in the Agricultural Marketing, System and Lines of Improvement,Part I: 14. Defects in the Agricultural Marketing System and Lines of ImprovementPart II: 15. Co-operative Marketing, 16. Agricultural Pricing Bibliography

SALES MANAGEMENTS.A. Chunawalla

ISBN: 978-81-8318-759-6 Edn: 2018 Price: ` 995 (US $ 40)

1. Nature and Scope of Sales Management 2. Personal Selling andSalesmanship 3. Selling Function 4. Relationship Strategy 5. DevelopingProduct Solutions 6. Product Positioning 7. Consumer Behaviour8. Prospecting 9. Approaching the Customer 10. Sales Presentation11. Sales Demonstration 12. Negotiating Buyer Concerns 13. Closing theSale 14. Servicing the Sale 15. Self-management 16. Sales Planning17. Personal Selling Objectives 18. Sales-related Marketing Policies19. Personal Selling Strategy 20.The Job of a Sales Manager 21. Sales

Organisation 22. Personnel Management in the Selling Field 23. Recruiting Sales Personnel24. Selecting Sales Personnel 25. Sales Training 26. Execution and Evaluation of Sales TrainingProgrammes 27. Motivation and Moral of Salespersons 28. Compensating Salespersons 29. Managementof Sales Expenses 30. Sales Meeting and Sales Contests 31. Controlling Salespeople — Evaluationand Supervision 32. Sales Budget 33. Sales Quotas 34. Sales Territories 35. Sales Control and CostAnalysis 36. Case Studies Index

CONSUMER BEHAVIOURIN INDIAN PERSPECTIVESuja R. Nair

ISBN: 978-93-5024-066-3 Edn: 2018 Price: ` 1250 (US $ 50)

1. An Introduction to Consumer Behaviour2. Consumer Modelling3. Consumer Perception4. Consumer – Learning5. Personality and Lifestyle Influences6. Attitude and Behaviour7. Motivat ion8. Demographics, Social Class and

Culture9. Reference Group Influences

10. Consumer Decision-making11. Diffusion of Innovations and Opinion

Leadership12. Consumer Satisfact ion

13. Relationship Marketing14. Consumerism15. Market Segmentation16. Organisational Buying

Behaviour17. Online Consumer

Behaviour

ADVERTISINGTHEORY AND PRACTICES.A. Chunawalla, K.J. Kumar & K.C. Sethia

ISBN: 978-93-5051-365-1 Edn: 2018 Price: ` 995 (US $ 40)

1. Advertising as a Tool of Communication, 2. Evolution ofAdvertising, 3. Role of Advertising in the Marketing Mix,4. Brands and Advertising, 5. Kinds of Advertising,6. Advertising as a Career, 7. Economic Aspects ofAdvertising, 8. Social Aspects of Advertising, 9. Role ofResearch, 10. Market Segmentation, 11. Advertising Budget,12. Advertising Research, 13. Media Research, 14. Product Research, 15. Mediafor Advertising, 16. Types of Media, 17. Campaign Planning, 18. Construction ofan Effective Advertising Part-I, 19. Construction of an Effective AdvertisingPart-II, 20. Production of Ads, 21. Advertising Agency, 22. Case Studies.

MARKETING PRINCIPLES ANDPRACTICES.A. Chunawalla

ISBN: 978-93-5142-443-7 Edn: 2017 Price: ` 1250 (US $ 50)

1. What is Marketing?, 2. Managers and Environment, 3. StrategicPlanning, 4. Marketing Process and Marketing Planning, 5. CompetitiveEnvironment, 6. Marketing Research and Marketing Information System,7. Consumer Behaviour, 8. Demand Measurement and Forecasting,9. Market Segmentation and Targeting, 10. Product Planning,11. Differentiation and Positioning of Products, 12. New Products: Planning

and Development, 13. Marketing Strategies for Market Leaders, Followers and Nichers, 14. InternationalMarketing, 15. Product Mix Strategies, 16. Brand Decisions and Packaging Decisions, 17. Marketingof Services, 18. Pricing Decisions, 19. Marketing Channels — Retailing, 20. Marketing Channels —Wholesaling, 21. Channel Management, 22. Physical Distribution Management (PDM), 23. PromotionMix, 24. Advertising Decisions, 25. Advertising Campaigning and Creativity in Advertising, 26. MediaOverview, 27. Advertising Business, 28. Managing Sales Promotion and Sales Displays, 29. DirectMarketing, 30. Managing the Sales Force, 31. Marketing Organisation, 32. Evaluation and Control ofMarketing Function.

INTERNATIONAL MARKETINGFrancis Cherunilam

ISBN: 978-93-5202-986-0 Edn: 2017 Price: ` 1050 (US $ 42)

1. International Marketing: An Introduction, 2. InternationalMarketing Environment, 3. MNCs and InternationalBusiness, 4. International Marketing Intelligence, 5. MarketSelection, 6. Market Entry Strategies, 7. InternationalOrganisation, 8. Market Coverage Strategies, 9. InternationalProduct Decisions, 10. International Pricing, 11. InternationalDistribution, 12. International Promotion, 13. Export Finance14. Export Risk Insurance, 15. Quality Control and Pre-shipment Inspection,16. Trade in Service, 17. Technological Developments and International Marketing,18. International Negotiations, 19. Trade Policy and Regulation of India, 20. ExportPromotion, 21. Trade and BoP of India, 22. Export Procedures and Documents,23. Some Issue in International Business, Annexures, Cases.

ISBN: 978-93-5202-009-6 Edn: 2017 Price: ` 950 (US $ 38)

CONSUMER BEHAVIOURA PRACTICAL ORIENTATIONR.K. Ghai & Gurpartap Singh

1. Introduction to Consumer Behaviour2. Market Segmentation3. Motivation4. Personality5. Perception6. Learning7. Attitude8. Persuasive Communication9. Social Class and Consumer Behaviour

10. Culture and Subculture – Major Focus on Indian Perspective11. Consumer Protection12. Consumer Research and Audit

ISBN: 978-93-5299-071-9 Edn: 2018 Price: ` 995 (US $ 40)

ADVANCE MARKETINGMANAGEMENTAjay Trivedi, Shakina Tabbsum A. Munshi& Hidayatull K. Meman

1. Decision Support System and Marketing Research2. Designing and Managing Services3. Retailing4. Developing Marketing Strategies and Plan

Case Study


MARKETING, SALES AND ADVERTISINGSALES AND DISTRIBUTIONMANAGEMENTS.A. Chunawalla

ISBN: 978-81-8318-904-0 Edn: 2017 Price: ` 950 (US $ 38)

1. Nature and Scope of Sales Management 2. Personal Selling andSalesmanship 3. Sel ling Function 4. Relationship Strategy5. Developing Product Solutions 6. Product Posit ioning7. Consumer Behaviour 8. Prospecting 9. Approaching the Customer10. Sales Presentation 11. Sales Demonstration 12. Negotiating BuyerConcerns 13. Closing the Sale 14. Servicing the Sale 15. Self-management16. Sales Planning 17. Personal Selling Objectives 18. Sales-related

Marketing Policies 19. Personal Selling Strategy 20. The Job of a Sales Manager 21. Sales Organisation22. Personnel Management in the Selling Field 23. Recruiting Sales Personnel 24. Selecting SalesPersonnel 25. Sales Training 26. Execution and Evaluation of Sales Training Programmes 27. Motivationand Moral of Salespersons 28. Compensating Salespersons 29. Management of Sales Expenses30. Sales Meeting and Sales Contests 31. Controlling Salespeople — Evaluation and Supervision32. Sales Budget 33. Sales Quotas 34. Sales Territories 35. Sales Control and Cost Analysis36. Contours of Distribution Management 37. Wholesaling 38. Retail Theories and Formats39. Physical Distribution Management (PDM) 40. Transportation and Traffic Management41. Warehousing and Storage 42. Case Studies Index

1. Rural Environment2. Rural Marketing3. Agricultural Marketing4. Recent Development

AppendixIndex

RURAL MARKETINGRavindranath V. Badi & Narayansa V. Badi

ISBN: 978-93-5051-237-1 Edn: 2017 Price: ` 1500 (US $ 60)

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ISBN: 81-7866-764-9 Edn: 2017 Price: ` 525 (US $ 21)

RURAL MARKETING IN INDIAK.S. Habeeb-ur-RahmanPart I : Indian Rural Market

Part II : Rural Marketing Strategies

Part III : Rural Marketing and the Government

Part IV : Rural Market and Allied Issues

Part V : Case Studies

Bibliography

DIGITAL MARKETINGNitin Kamat & Chinmay Nitin Kamat

ISBN: 978-93-5273-063-6 Edn: 2017 Price: ` 950 (US $ 38)

1. Basics of Internet Marketing2. E-Marketing Environment3. Online Consumer Behaviour Analysis4. Product Mix of Marketing5. Customer Relationship Management6. Social Media Marketing

l Case Studiesl Appendix

MARKETING MANAGEMENTSIMPLIFIEDSonal Khatri

ISBN: 978-93-5273-087-2 Edn: 2017 Price: ` 750 (US $ 30)

1. Elements of Marketing Management2. Current Marketing Environment in India3. Integrated Marketing Communication4. Services Marketing5. Rural Marketing6. Consumer Behavior and Buying Decision Process7. Product and Pricing Decision8. Logistics and Supply Chain Management9. e-Marketing

10. References11. Bibliography

MARKETING MANAGEMENT(Text and Cases in Indian Context)K. Karunakaran1. Introduction to Marketing, 2. Understanding the MarketingEnvironment, 3. Market Segmentat ion, Targeting andPositioning, 4. Buyer Behaviour (Consumer Behaviour),5. Marketing Research, 6. Demand Measurement and SalesForecasting, 7. Product Decisions, 8. The New ProductDevelopment Process, 9. The Concept of Product LifeCycle (PLC), 10. Services Marketing,11. Pricing Decisionand Strategies, 12. Distribution Decisions, 13. Marketing

Communications, 14. Personal Selling and Sales Force Management, 15. CustomerRelationship Management (CRM), 16. Marketing Planning, 17. Rural Marketing,18. Consumerism, 19. Retail Management, 20. Global Marketing, 21. InsuranceMarketing, 22. E-Marketing, 23. New Horizons in Marketing, 24.Indian MarketingEnvironment, 25. Competit ion Analysis and Strategic Response, 26. EventMarketing, 27. Marketing Information Systems (MkIS), 28. Business Marketing(B2B), 29. Social Marketing, 30. Neuromarketing, 31. Fundamentals of Marketingof Services, 32. Direct Marketing, 33. Case Study

ISBN: 978-93-5142-112 Edn: 2017 Price: ` 1500 (US $ 60)


Student Manual

FUNDAMENTALS OF MARKETING(TEXT & CASES)Ajay Trivedi, Ajay Shah, Jagrutkumar K.Vasavada & Shakunt Jadav

ISBN: 978-93-5273-640-9 Edn: 2017 Price: ` 995 (US $ 40)

1. Basic Concepts of Marketing2. Understanding the Consumer & Industrial Markets3. Understanding Product Concepts4. Integrated Marketing Communications

Case Study

SOCIAL MARKETINGS.M. Jha

1. The Foundation ofSocial Marketing

2. Change and AttitudeFormation

3. Social Advertising4. Service Quality5. Marketing Education

Services6. Marketing Sanitation

Services7. Marketing Potable

Water8. Marketing Family

Planning9. Marketing Medicare and

Health Care Services

10. Marketing Afforestation11. Marketing Small

Savings12. Marketing Mass Media13. Political Marketing14. Marketing Services of

NGOs15. Marketing Red Cross

Services16. Marketing Police

Services17. Marketing Religious

Services Bibliography

ISBN: 978-93-5051-532-7 Edn: 2017 Price: ` 1595 (US $ 64)

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MARKETING, SALES AND ADVERTISINGSALES MANAGEMENT ANDPERSONAL SELLINGAnil Keskar & Suresh Abhyankar

ISBN: 978-93-5097-403-2 Edn: 2017 Price: ` 850 (US $ 34)

Part I: Sales Management1. Introduction2. Sales Management – Planning of Sales Efforts3. Sales Management – Organisation Sales Efforts4. Sales Management – Directing Sales Efforts5. Sales Management – Controlling Sales EffortsPart II: Personal Selling1. Personal Selling2. Selling Process Industrial/Institutional Sale3. Selling Process Consumer Goods4. Selling of Services

1. Negotiation2. Negotiation Strategies3. Selling Skills4. Selling to Superiors5. Selling to Peer Groups, Teammates and

Subordinates6. Conceptual Selling, Strategic Selling7. Body Language

Case StudiesReferences

SELLING AND NEGOTIATIONSKILLSSumit Kati & Vikesh Ramchandani

ISBN: 978-81-8488-468-5 Edn: 2017 Price: ` 575 (US $ 23)

COMMENTARY ON CONSUMERBEHAVIOURS.A. Chunawalla

ISBN: 978-81-8488-757-0 Edn: 2017 Price: ` 950 (US $ 38)

1. Nature and Scope of Consumer Behaviour,2. Consumer Research, 3. Market Segmentation,4. Learning to Consume, 5. Consumer Perception,6. Consumer Motivation, 7. Personality and ConsumerBehaviour, 8. The Nature of Consumer Atti tudes,9. Communication and Persuasion, 10. Group Influencesand Consumer Reference Groups, 11. The Family,12. Social Class and Consumer Behaviour, 13. TheInfluence of Culture on Consumer Behaviour, 14. OpinionLeaders and Personal Influence, 15. Diffusion andAdoption of New Products, 16. Consumer DecisionMaking, 17. Consumer Protection in India • Case Studies.

ISBN: 978-93-5051-820-5 Edn: 2017 Price: ` 950 (US $ 38)

BRAND MANAGEMENTGulnar Sharma & Karan Singh Khundia

1. Introductory View of Brand Essentials2. Brand Description3. Brand Appraisal4. Brand Articulation5. Brand Equity6. Brand Extension7. Intricacies Involved in Brand Building8. Success Factors in Brand Building

CONSUMER BEHAVIOURC.N. Sontakki

ISBN: 978-81-8488-465-4 Edn: 2017 Price: ` 750 (US $ 30)

1. Introduction to Consumer Behaviour2. Market Segmentation and Consumer3. Consumer Needs and Motivation4. Personality and Consumer Behaviour5. Perception and Consumer Behaviour6. Learning Memory and Consumer Behaviour7. Consumer Attitudes and Consumer8. Family and Consumer Behaviour9. Culture and Consumer Behaviour

10. Group Dynamics and Reference Groups11. Social Class and Consumer Behaviour12. Consumer Decision Process13. Innovations and Diffusion Process14. Consumer Satisfaction and Consumer

15. Consumerism andConsumer Behaviour

16. Skill Development inConsumer Behaviour

BRAND MANAGEMENT(Text and Cases)S.L. Gupta

1. Branding – An Introduction2. Brand Equity3. Brand and Consumers4. Creating a Brand/Building Brands5. Brand-Product Relationship6. Brand Extensions7. Brand Personality8. Brand Positioning9. Retail Branding

ISBN: 81-8318-175-9 Edn: 2017 Price: ` 795 (US $ 32)

ISBN: 978-93-5051-330-9 Edn: 2017 Price: ` 1500 (US $ 60)

SERVICES MARKETINGS.M. Jha The Foundation of Services Marketing Key Dimensionsin Services Marketing Management of Services Marketing Total Quality Management Bank Marketing InsuranceMarketing Mutual Funds Marketing Portfolio ServicesMarketing Factoring Services Marketing TransportMarketing Tourism Marketing Hotel Marketing Consultancy Marketing Retail Marketing PersonalCare Marketing Educational Marketing Hospital Marketing Political Marketing Day-care Marketing CourierMarketing Entertainment Marketing Mass CommunicationMarketing IT Marketing Electricity Marketing Automobile Services Marketing Bibliography Index

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ISBN: 81-7493-433-2 Edn: 2017 Price: ` 950 (US $ 38)

PRODUCT MANAGEMENTS.A. Chunawalla1. Product: Basic Concepts, 2. Marketing Environment forProduct and Brand Management, 3. Product Planning,4. Product Market Strategies for Leaders, Challengers,Followers, 5. Product Life Cycle and Market Evolution,6. New Products: Planning and Development, 7. TheCreative Spark, 8. Designing the Offer, 9. Pricing the Offer,10. Concept and Product Testing, 11. Test Marketing,12. Budgeting for Products, 13. Branding Decisions,

14. The Anatomy of a Brand, 15. Brand Culture and Brand Rituals, 16. LeveragingBrands, 17. Brand Equity,18. Brand Building, 19. Product and Brand Failures,20. Marketing Organisation, 21. Packaging, 22. Consumer Protections, 23. CaseStudies Bibliography



CONSUMER BEHAVIOUR ANDMARKETING RESEARCHM.K. Purshothama & K.R. Mahesh Kumar

ISBN: 978-93-5097-386-8 Edn: 2017 Price: ` 650 (US $ 26)

1. Introduction to Consumer Behaviour2. Consumer Behaviour and Marketing Strategy3. Consumer Motivation and Perception4. Consumer Attitudes and Personality5. Industrial Buying Behaviour6. Basic Concept and Research Design7. Research for Marketing Design8. Measurement and Scaling9. Questionnaire

10. Data Collection11. Analysis and Interpretation of Data

1. Product Management, 2. Product Classification,3. Product Life Cycle, 4. New Product Development,5. Product Positioning Strategies, 6. Packaging Management,7. Branding, 8. Brand Logos and Mascots, 9. Brand Relaunchand Repositioning, 10. Brand Ambassadors,11. Brand Placement, 12. Global Brands, 13. Brand Building,14. Brand Equity, 15. Brand Extension, 16. New BrandFailures, 17. Case Analysis, 18. References.

PRODUCT AND BRANDMANAGEMENT(Text and Cases)K. Venugopal Rao


MARKETING RESEARCHSuja R. Nair

Part I : Introduction, Nature and Scope of MarketingResearch

Part II : Methods of Collecting Data

Part III : Research Process and Analysis

Part IV : Information and Applications of MarketingResearch

Part V : Cases

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ISBN: 978-81-8488-749-5 Edn: 2017 Price: ` 595 (US $ 24)

RETAIL SELLING SKILLSSumit Kati1. Introduction to Retailing2. Requirement Mapping for Retail Sales3. Customer Identification and Approach4. Customer Needs Identification5. Importance of Product6. 'Buying' – A Memorable Experience7. Closing a Sale

Case Study

MARKETING STRATEGIES ANDAPPLICATIONSR. Gopal & Pradip Manjrekar

ISBN: 978-93-5097-310-3 Edn: 2017 Price: ` 850 (US $ 34)

1. Marketing Concept 2. Formulation of Marketing Strategies3. Customer’s Value Perception and Customer RelationshipManagement 4. Segmentation, Targeting, Positioning andProduct Differentiation 5. Internal External Analysis6. Industry Analysis 7. Product Life Cycle and the

Corresponding Strategies 8. Portfolio Analysis and Business Assessment Matrices9. Porter’s Value Analysis and Marketing 7S Model 10. The Generic Strategies11. Product Strategy 12. Price Strategies 13. Place Strategy (Distribution Strategies)14. Promotional Strategy 15. Market Leader Strategies 16. Services MarketingStrategies 17. Innovation Strategies 18. Rural Marketing Strategies 19. RecessionMarketing Strategies 20. Relationship Marketing Strategies. University Papers.

STRATEGIC VIEW OFMARKETINGJayant Isaac

ISBN: 978-93-5097-015-7 Edn: 2017 Price: ` 1250 (US $ 50)

1. Strategy: An Overall View2. Strategic Marketing: An Introduction3. Product and Services Strategies4. Competitive and Turnaround Strategies5. Distribution Strategies6. Corporate Strategies7. The Strategies in Action

COMPENDIUM OF BRANDMANAGEMENTS.A. Chunawalla1. What is a Brand?, 2. Brand Names, 3. Brand Planning,4. Brands and Consumer Psychology, 5. Brand’s Life Script,6. Brand Values, 7. Managing Brand System and BrandRoles, 8. Commodisation of Brands and Keeping BrandsAlive, 9. Anti-Brand Thinking, 10. Brand Extensions,11. Brand Loyalty, 12. Protecting a Brand, 13. Brand Image,

ISBN: 978-93-5142-445-1 Edn: 2017 Price: ` 1295 (US $ 52)

14. Brand Identity, 15. Brand Personality, 16. Brand Positioning, 17. Brand Cultureand Brand Rituals, 18. Brand Equity, 19. Brand Building, 20. Service Brands,21. Experiential Brands, 22. Types of Brands, 23. Product and Brand Failures,24. Marketing Organisation, 25. Reality Environment of Brands, 26. Case Studies.

CUSTOMER RELATIONSHIPMANAGEMENTK. Govinda Bhat

1. Introduction2. CRM Strategy and CRM Building Blocks3. Types of CRM4. CRM in Marketing5. Customer Life Cycle Care: Leveraging Customer Service to Achieve

CRM Success6. CRM in e-Business7. CRM Planning8. CRM Implementation9. Sales Force Automation (SFA)

10. Call Centre11. CRM and Data Warehousing12. HRM in CRM

ISBN: 978-81-8488-538-5 Edn: 2017 Price: ` 895 (US $ 36)

13. CRM:Customer RetentionStrategy

14. CRM – Opportunities andChallenges, Case Study.


MARKETING, SALES AND ADVERTISINGFRANCHISINGSumit Kati

1. Franchising – Introduction2. Merits and Demerits of Franchising3. Synergies between Franchisor and the Franchisee4. Evaluation5. Legal Aspects6. Marketing in Franchising7. Franchising in Global Scenario8. The Way Ahead9. Case Study in Retail

ISBN: 978-81-8488-750-1 Edn: 2017 Price: ` 650 (US $ 26)

ISBN: 81-7040-905-5 Edn: 2017 Price: ` 325 (US $ 13)

SERVICES MARKETING(Text & Readings)P. K. Sinha & S.C. SahooSection I : Services – Characteristics and Marketing

ImplicationsSection II : Organisation, Promotion and DistributionSection III : Banking, Insurance and LeaseSection IV : Health CareSection V : Tourism and ElectricitySection VI : Quality in Service IndustrySection VII : Miscellaneous

1. Introducing Market ing Research, 2. Assess ingInformation Needs, 3. Scientific Method, 4. MarketingResearch Process, 5. Research Design, 6. AttitudeMeasurement and Scaling, 7. Sampling Techniques,Designs and Decisions, 8. Process of Data Collection,9. Survey Methods and Administration, 10. DataProcessing, 11. Data Analysis, 12. Testing Hypotheses,13. Interpretation, Report Writing and Presentation,14. Application of Marketing Research, 15. Applicationof Marketing Research, 16. Skill Development.

MARKETING RESEARCHC.N. Sontakki

ISBN: 978-81-8318-760-2 Edn: 2017 Price: ` 750 (US $ 30)

ISBN: 81-7866-416-x Edn: 2017 Price: ` 325 (US $ 13)

CASES IN SALES ANDDISTRIBUTION MANAGEMENTS.L. Gupta & M.K. Rampal

Part A : Guidelines for Analysing Case Studies

Part B : Cases in Sales Management

Part C : Cases in Distribution Management

Part D : Role Plays

CONSUMER BEHAVIOUR ANDEMERGING PRACTICES INMARKETINGJayesh Aagja, Ashwini K. Awasthi& Sanjay Jain

ISBN: 978-93-5097-447-6 Edn: 2017 Price: ` 1250 (US $ 50)

Part I : Consumer Behaviour

Part II : Managing Internal Customers

Part III : Marketing to Rural Consumers

Part IV : Societal and Green Marketing

BRAND EQUITY STRATEGIESR.K. Miryala

ISBN: 978-93-5051-693-5 Edn: 2017 Price: ` 950 (US $ 38)

1. Introduction2. Brand Equity – A Conceptual3. An Overview of the Markets Under Study4. Data Analysis and Interpretation of Consumer

Durables5. Data Analysis and Interpretation of Consumer

Non-durables6. Findings, Conclusions and Recommendations

AppendicesBibliography

M-COMMERCEShiney Chib

ISBN: 978-93-5024-176-9 Edn: 2017 Price: ` 550 (US $ 22)

1. M-commerce — An Overview2. History of M-commerce3. Drivers of M-commerce4. Supporting Technologies5. Mobile Security6. M-commerce Applications7. L-commerce8. M-commerce — Indian Scenario9. Limitations of M-commerce

10. M-commerce: Coming of AgeCase StudiesPaper – 1GlossaryAbbreviations

RETAIL MARKETINGS.S. Vernekar, K. Venkatasubramanian& P. Wadhwa1. A Study of Consumer Behaviour in E-tailing, 2. Wal-Mart's ProposedEntry in India, 3. An Anatomical Study on the Future..., 4. An Indirect Routefor Economy, 5. Retailing in India, 6. Chasing the Retail Rainbow, 7. CustomerExperience Management..., 8. Evolving Trends in Organised Retail Marketin Indian Society, 9. Exploring the Trends of Retail Format in India, 10. FDIin Retail, 11. Retail Marketing Globally Emerging and Evolving TrendsLessons for Developing Economies, 12. From Traditional Markets toShopping Malls, 13. Global Intervention in Indian..., 14. HR Practices inRetail Industry, 15. Impact of Organised..., 16. Indian Luxury Retail-..., 17. Indian Retail Market, 18. IndianRetail Therapy, 19. Global Emerging Trends in Retail Management, 20. Preparing Human Resourcefor the Upcoming Retail Opening, 21. Motivating Employee..., 22. Retail Marketing: The GloballyEmerging..., 23. Impact of FDI on Indian Retail Sector, 24. The Redefined Marketing Mix for E-RetailSpace, 25. Petroleum Retailing, 26. A Research on New.., 27. Retail Marketing: A Case Study, 28. RetailBanking, 29. Retailing in India, 30. Security in E-Commerce, 31. Technology as a Panacea to EliminateRetail Shrinkage, 32. The Boom of Retail Industry, 33. The Paradigm Shift.., 34. FDI Participation inOrganized Retail Sector in India, Index

ISBN: 978-93-5051-100-8 Edn: 2017 Price: ` 1250 (US $ 50)


MARKETING, SALES AND ADVERTISINGMARKETING, SALES AND ADVERTISINGINTERACTIVE MARKETINGK. Rama Mohana Rao& S. Gangadhara Rama Rao

ISBN: 978-93-5051-342-2 Edn: 2017 Price: ` 950 (US $ 38)

1. Interactive Marketing – The Conceptual Framework2. Review of Literature3. Research Design4. State Bank of India – Organisation System and

Operations5. Product Mix6. Pricing Policies and Strategies7. Distribution System8. Internal Marketing9. External Marketing

10. Employees Opinion on Interactions11. Customers Opinion on Interactions Annexure

CHANNEL MANAGEMENTAND RETAIL MARKETINGMeenal Dhotre

ISBN: 978-93-5097-168-0 Edn: 2017 Price: ` 550 (US $ 22)

Sect ion 1: Physical Distribut ion and ChannelManagement1. Marketing Channels , 2. Physical Distr ibutionManagement, 3. Wholesalers, 4. Retailers, 5. Franchising,6. Managing Marketing Channels and Channel Conflicts7. Channels for Consumer Goods, Industrial Goods and

Services 8. Multi Level Marketing (MLM) 9. Overview of Supply Chain Management(SCM).Section 2: Retail Marketing Management10. Types of Retailers, 11. Supermarkets Departmental Stores – Chain StoreManagement, 12. Store Layout, 13. Retail Merchandising and Shop Displays,14. Retail Advertising and Sales Promotions, 15. Online Retailing, 16. ChangingFace of Retailing, 17. Retailing in India, Annexure.

MATHEMATICS FORINDIAN RETAIL BUSINESSJ.K. Sachdeva & Abhishek Sachdeva

1. Merchandising for Profit2. Retail Pricing and Repricing3. Relationship of Markup to Profit4 Retail Method of Inventory

5. Rupee Planning and Control6. Invoice Mathematics7. Computing by Heart8. Forecasting9. Summary

References and Further Readings

ISBN: 978-93-5051-450-4 Edn: 2017 Price: ` 650 (US $ 26)

SALES AND DISTRIBUTIONMANAGEMENTK. Shridhara Bhat

ISBN: 978-93-5051-246-3 Edn: 2017 Price: ` 1500 (US $ 60)

PART A: SALES MANAGEMENT1. Introduction to Sales Management, 2. Personal Selling andSalesmanship, 3. Sales Planning and Budgeting, 4. Organising the SalesForce, 5. Sales Force Staffing and Training, 6. Directing Sales ForceOperations, 7.Controlling the Sales Effort, 8. Strategic Sales ForceManagement.PART B: DISTRIBUTION MANAGEMENT9. Introduction to Distribution Management, 10.Marketing Channels, 11. Channel Institutions –Retailing, 12. Channel Institutions – Wholesaling, 13. Designing Channel Systems, 14. ChannelManagement, 15.Channel Information Systems, 16.Marketing Logistics and Supply-ChainManagement, 17. Evaluating Channel Performance.PART C: SALES AND DISTRIBUTION MANAGEMENT18. International Sales and Distribution Management, 19. Ethical and Social Issues in Sales andDistribution Management Case Analysis Caselets Case Exercises Glossary Index


Student Manual

ADVERTISING AND SALESPROMOTION MANAGEMENT(Modern Indian Scenario)Ritwik Haldar

1. The Dawn of Advertisement2. Communication Process3. Advert ising4. Setting Advertising Objectives and Budget5. Response Process and the Effects of Advertising6. Marketing Communication Mix7. Creative Aspects of Advertising8. Advertising Media9. Client-Organisation and Advertising Agency

10. Measuring Evaluation of Advertising Effectiveness& Advertising Research

11. Service Marketing12. Sales Promotion13. Sales Promotion

TechniquesGlossaryQuestion Papers

ISBN: 978-93-5051-249-4 Edn: 2017 Price: ` 775 (US $ 31)

BRAND MANAGEMENTPRACTICES – ISSUES ANDTRENDSK. Sasikumar & K.S. Chandrasekar

Module 1: What is a Brand and Why Branding?Module 2: Branding Issues — Extension, Positioning

and New Brand ManagementModule 3: Brand Strategies – International and

Indian StudiesModule 4: Brand Equity — Issues and Challenges

ISBN: 978-93-5051-353-8 Edn: 2017 Price: ` 750 (US $ 30)

ISBN: 978-93-5142-499-4 Edn: 2017 Price: ` 695 (US $ 28)

CONSUMER BEHAVIOUR(TEXT AND CASES)Suja Nair

1. The Role of Consumer Behaviour in Marketing2. Consumer Decision Making Process3. Social Class-Social Stratification4. Group Dynamics/Group Influence and Consumer

Behaviour5. Diffusion of Innovations6. Organising Buying Behaviour7. Industrial/Organisation Buying Behaviour8. Consumer & Market Segmentation

AppendixA. GlossaryB. Select Bibliography

PRODUCT MANAGEMENT – TEXT,APPLICATIONS AND CASESK.S. Chandrasekar

ISBN: 978-93-5051-623-2 Edn: 2017 Price: ` 850 (US $ 34)

1. Product Management Concepts2. Demand Planning and Forecasting3. Market Segmentation4. Product Planning5. Product Positioning6. Product Differentiation7. Product Deletions8. Product Life Cycle9. Product Portfolio Analysis

10. New Product ManagementConcept

11. New Product Development12. New Product Launch13. Concepts in Branding14. Brand Positioning15. Brand Extension16. Brand Equity17. Packaging18. Case Studies



SALES MANAGEMENT(Text and Cases)P.K. GhoshAcknowledgements, Prologue, 1. Introduction to SalesManagement, 2. Basic Concepts of Sales Management,3. Sales Planning, 4. Sales Forecasting, 5. Selling Process,6. Sales Organisation, 7. Sales Control, 8. Time and TerritoryManagement, 9. Negotiation Process, 10. Scientific Basisfor Allocation of Selling Resources New Concepts: KRA-

ISBN: 978-93-5024-790-7 Edn: 2017 Price: ` 1500 (US $ 60)

ABC, S.C.E.I. and R.O.A.M, 11. Sales Direction, Guidance, Motivation, 12. SalesStaffing: Recruitment, Selection, Training and Development, 13. Evaluating SalesPerformance, 14. Sales Performance: Problems and Solution, 15. MarketingCommunication System, 16. A Case on Sales Management: An Optimum Solution,17. Relationship Building for Effect ive Sales Management, 18. Retailing andMerchandising: Pulling Prospects, 19. The Art of Effective Selling.

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ADVERTISING AND PERSONALSELLINGNamita Rajput & Neeru Vasishth

ISBN: 978-93-5024-400-5 Edn: 2017 Price: ` 995 (US $ 40)

1. Nature and Importance of Advertising, 2. AdvertisingBudge, 3. Media Decisions, 4. Advertising Copy andElements, 5. Advertising Appeals, 6. Measuring AdvertisingEffectiveness, 7. Advertising Agency, 8. Ethical and LegalAspects of Advertising, 9. Nature and Importance ofPersonal Selling, 10. Customer Knowledge and BuyingMotives, 11. Knowledge of Products and Markets, 12. Process of EffectivePersonal Selling, 13. Handling Objections, 14. Closing the Sale, 15. CustomerFollow-up, 16. Sales Management, 17. Sales Forecasting, 18. Sales Budget, SalesQuotas and Sales Territories, 19. Sales Force Management, 20. Recruitment andSelection, 21. Training and Development, 22. Direction and Supervision,23. Motivation and Compensation, 24. Performance Appraisal, Question Papers.

DYNAMIC GLOBAL RETAILINGMANAGEMENTM.N. Rudrabasavaraj

ISBN: 978-81-8488-746-4 Edn: 2017 Price: ` 550 (US $ 22)

1. Retailing Industry, 2. Retailing Management: Theory andPractice, 3. Retai l ing Management Philosophy,4. Customer is the King: Customer First Policy, 5. RetailMerchandising Management, 6. Retailing OperationsManagement, 7. Retail Marketing Management, 8. RetailHuman Resource Management, 9. Retai l FinanceManagement, 10. Retail Security Management, 11. Retail Warehousing andInventory Management, 12. Retail Information Management, 13. Case Studies –Wal-Mart, 14. Marks & Spencers, 15. Sears Roebuck Story, 16. Retailing Futurein India and the World.

SERVICES MANAGEMENTVasanti Venugopal & Raghu V.N.

ISBN: 81-7866-179-9 Edn: 2017 Price: ` 650 (US $ 26)

Services Management Classification of Services Marketing Mix Strategic Planning Consumers in Service Industry Planning and Managing Service

Delivery Managing Demand and Supply Tourism Services Airline Services Transportation Services Hotel/Hospitality Services Banking Services Insurance Services

Housing and FinancialIntermediation

Mutual FundsIndustry

1. Salesmanship2. Understanding Consumer Behaviour3. Knoweldge of Products, Competition and Methods

of Acquiring Product Knowledge4. Knowledge of Customers, Selling Process5. Selling Jobs and Types of Salesman6. Relationship Marketing and Sales Force

Automation

ISBN: 978-93-5024-982-6 Edn: 2017 Price: ` 650 (US $ 26)

SALESMANSHIPBholanath Dutta & Girish C.

ISBN: 978-93-5142-608-0 Edn: 2017 Price: ` 950 (US $ 38)

MARKET APPLICATIONS ANDPRACTICESK. Karunakaran

1. Strategic Marketing Principles2. Understanding the Marketing Environment3. Market Segmentation, Targeting and Positioning4. Buyer Behaviour (Consumer Behaviour)5. Preparation of Marketing and Business Plans6. Business Marketing (B2B)7. Fast Moving Consumer Goods Marketing8. Demand Measurement and Sales Forecasting9. Consumer Durable Marketing

10. The New Product Development Process11. The Concept of Product Life Cycle (PLC)12. Pricing Decision and Strategies13. Distribution Decisions

14. Marketing Communications15. Services Marketing16. Rural Marketing17. Retail Management18. Internet Marketing19. Direct Marketing20. Event and Media Marketing

BRAND MANAGEMENTV. Vijayalakshmi & P. Roja

ISBN: 978-93-5273-558-7 Edn: 2017 Price: ` 895 (US $ 36)

1. Brand Concept2. Brand Equity3. Brand Building and Positioning4. Brand Portfolios and Segmentation5. Branding in Different Sectors

ADVERTISING ANDMEDIA PLANNINGR. Padmaja, M. Padala & K.R. Manikyam

ISBN: 978-93-5273-559-4 Edn: 2017 Price: ` 895 (US $ 36)

1. Advertising Functions2. Consumer Behaviour3. Creativity Advertising4. Media Planning and Strategy5. Designing Print Advertisement


MARKETING, SALES AND ADVERTISINGFUNDAMENTALS OF RETAILING(Text & Cases)Aditya Prakash Tripathi & Noopur Agrawal1. Nature of Retailing, 2. Theories and Models of Retail,3. Understanding Customer and Consumer Decision MakingProcess, 4. Retail Strategic Planning and OperationManagement, 5. Merchandise Planning, Retai lCommunication and HR Practices in Process andImplications, 6. CRMR – Customer RelationshipManagement in Retail, 7. Supply Chain Management inRetail, 8. Rural Retailing: Serving Rural and Urban People,9. Mall Management: Mall Culture vs. Maul Culture CSRand Retail, 10. Emerging Trends in Retailing, 11. ResearchFindings.

ISBN: 978-81-8488-748-8 Edn: 2017 Price: ` 750 (US $ 30)

1. Introduction to Retailing, 2. Retail Organization 3. RetailTheories and Formats, 4. Retail Planning, 5. Store Location,6. Store Design and Layout, 7. Supply Chain Management(SCM), 8. Customer Services, 9. Pricing of Merchandise,10. Advertising and Promotion, 11. Human Resources inRetai ling, 12. Retail Accounting, 13. UnderstandingConsumer Behaviour, 14. IT in Retailing, 15. BrandManagement in Retailing, 16. Distribution and Retailing,17. Operating a Retail Business, 18. International Retailing.

CONTOURS OF RETAILINGMANAGEMENTS.A. Chunawalla

ISBN: 81-8318-665-3 Edn: 2017 Price: ` 550 (US $ 22)

MALL MANAGEMENTArif I. Sheikh & Kaneez Fatima

1. Mall Introduction2. Mall Design Process3. Leasing and Administration4. Marketing5. Shopping Mall Management6. Annexures

Index

ISBN: 978-81-8488-279-7 Edn: 2017 Price: ` 1250 (US $ 50)ISBN: 81-7866-414-3 Edn: 2017 Price: ` 250 (US $ 10)

CASES AND PROBLEMS INMARKETING RESEARCHS.L. Gupta

Block A : Market Research CasesBlock B : Problem In Marketing Research

EMERGING TRENDS AT THEBOTTOM END OF PYRAMIDH.S. Cheema & Kashinath Jadhav

Part A: Rural Market – Opportunities and ChallengesPart B: Micro Finance and its Role in Rural DevelopmentPart C: Designing Marketing Strategies for Rural MarketPart D: Case Studies

ISBN: 978-93-5051-990-5 Edn: 2017 Price: ` 1895 (US $ 76)

RETAIL MANAGEMENTArif Sheikh & Kaneez Fatima1. Introduction to Retail ing, 2. Retai lers and Retai lFormats, 3. Retailing Concepts, 4. Customer Behaviour,5. Retail Strategy, 6. Trade Area Analysis, 7. StoreLocation, 8. Store Layout and Design, 9. Concept ofOrganisation Structure, 10. Human Resource Management– I, 11. Human Resource Management – II, 12. Leadership– Concept and Models, 13. Leadership – II: Effectivenessand Adaptability, 14. Planning Merchandise Assortment,15. Buying Merchandise, 16. Pricing the Merchandise, 17. Controlling theMerchandise, 18. Promotional Strategies: Advertising, Sales Promotion andPublicity, 19. Promotional Strategies: Store Atmosphere and Personal Selling,20. Store Management, 21. Legislation for Retailing, 22. Introduction to RetailResearch, 23. Application of Information Technology, 24. Service Retailing,25. Financial Planning for Retail, 26. Non-store Retailing, 27. EmployeeMotivation.

ISBN: 978-81-8488-193-6 Edn: 2017 Price: ` 1500 (US $ 60)

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RETAIL MANAGEMENTA. Mustafa

ISBN: 978-93-5202-466-7 Edn: 2017 Price: ` 950 (US $ 38)

1. Introduction2. Retail Formats3. Retailing Decision4. Retail Shop Management5. Retail Shopper Behaviour

Case StudyReferencesSubject Index

ISBN: 81-8318-371-9 Edn: 2017 Price: ` 850 (US $ 34)

Section I: Services Marketing ConceptsSection II: Service Marketing PracticesSection III: Case Study

Bibliography

SERVICES MARKETING(Concepts, Practices & Cases)S. Shajahan



DIGITAL MARKETINGRaghavendra & Prabhakar

ISBN: 978-93-5262-065-4 Edn: 2016 Price: ` 950 (US $ 38)

1. Introduction to Digital Marketing2. Digital Markeitng Research3. Search Engine Marketing4. Social Media and e-PR5. Online Reputation Management6. Recent Trends

MODERN MARKETING(A MANUAL OF MARKETING, SALESMANSHIP ANDADVERTISING)S.A. Sherlekar

ISBN: 81-7866-574-3 Edn: 2016 Price: ` 850 (US $ 34)

1. Market and Marketing, 2. Marketing Process/Functions, 3. MarketMechanism (Terms of Sale), 4. Marketing Management and Planning,5. Buying Function, 6. Selling Functions, 7. Functions of Physical Supply(Part I), 8. Functions of Physical Supply (Part II), 9. Standardization andGrading, 10. Branding and Packaging, 11. Marketing Finance,12. Management of Marketing Risk, 13. Marketing Information and

Research, 14. Price/Unique Element in Market Mix, 15. Promotion, 16. Salesmanship, 17. SalesOrganisation/Management/Forecasting, 18. Advertising, 19. Channels of Distribution (Part I),20. Channels of Distribution (Part II), 21. Marketing of Consumer Goods, 22. Marketing of IndustrialGoods, 23. Marketing of Agricultural Goods, 24. Agricultural Marketing in India, 25. CooperativeMarketing, 26. Marketing of Services, 27. Organised Markets, 28. Speculation and Hedging, 29. TheSecurities Markets, 30. State and Marketing, 31. Social Aspects of Marketing, 32. Legislation forConsumer Protection

BASICS OF E-MARKETINGNishant Vacchani & Sanjay Bhayani

1. An Overview of E-marketing2. Traditional Marketing and Internet Marketing3. Internet as a Marketing Tool4. E-tailing in India5. Email Marketing6. Online Advertising7. Search Engine Marketing8. Social Media and Content Marketing9. Web 2.0

10. Marketing Strategies through Internet11. Privacy and Security Issues in E-marketing12. Developing E-marketing Website13. 2020 – India at the Axle of Digital Age

Case Studies

ISBN: 978-93-5262-027-2 Edn: 2016 Price: 850 (US $ 34)

RETAIL MARKETINGS. Banumathy & M. Jayalakshmi

1. Retail Marketing – An Overview2. Retail Consumer3. Retail Merchandising4. Retail Pricing5. Retail Location Strategies6. Retail Organisation7. Retail Store Layout and Design8. Retail Logistics9. Supply Chain Management

10. Retail Promotion Strategies11. Case Study

ISBN: 978-93-5024-886-7 Edn: 2017 Price: ` 650 (US $ 26)

ISBN: 978-93-5204-487-6 Edn: 2016 Price: ` 1500 (US $ 60)

ADVERTISING, SALES ANDPROMOTION MANAGEMENTS.A. Chunawalla1. Basic Concepts of Promotion and Communications, 2. Fundamentalsof Advertising, 3. Advertising Research, 4. Marketing and AdvertisingPlanning, 5. Advertising Agency, 6. Market Analysis, 7. Creativity, CreativeStrategy and Copywriting, 8. Art Direction, 9. Media Planning, 10. PrintMedia, 11. Electronic Media, 12. Electronic Media, 13. Outdoor and TransitMedia, 14. Media of the New Millennium, 15. Advertising Regulation,16. Word of Mouth Advertising, 17. Direct Marketing, 18. Sales Promotion,19. Public Relations, 20. Nature and Scope of Sales Management, 21. Sales Management, PersonalSelling and Salesmanship, 22. Personal Selling Objectives, 23. Sales Related Marketing Policies,24. Personal Selling Strategy, 25. The Job of a Sales Manager, 26. Sales Organisation, 27. PersonnelManagement in the Selling Field, 28. Recruiting Sales Personnel, 29. Selecting Sales Personnel,30. Sales Training, 31. Execution and Evaluation of Sales Training Programmes, 32. Motivation andMorale of Salespersons, 33. Compensating Salespersons, 34. Management of Sales Expenses,35. Sales Meetings and Sales Contests, 36. Controlling Salespeople, 37. Sales Budget, 38. SalesQuotas, 39. Sales Territories, 40. Sales Control and Cost Analysis, 41. Case Studies.

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CONSUMER BEHAVIOUR ANDMARKETING RESEARCHSuja R. NairPART ONE: CONSUMER BEHAVIOURSection I: Introduction and Overview to the Study ofConsumer Behaviour, Section II: Individual Determinantsof Consumer Behaviour, Section III: Social Processes,Section IV: Consumer Decision Making, After Sales andRelated Issues, Section V: Ethics and ApplicationSection VI: Organisational and Online Behaviour

PART TWO: MARKETING RESEARCHSection I: Introduction, Decision Support System and Research Design,Section II: Data Collection Methods, Section III: Analyzing Data, Section IV:Research Process and Applications of Marketing Research Appendices –Selected Statistical Tables


ADVERTISING MANAGEMENTB.S. Rathor

Part I : Introduction an OverviewPart II : Behavioural Fundamentals Communication

Persuasion and Market ProcessesPart III : Building the AdPart IV : Budget Decision and Advertising

EffectivenessPart V : Scheduling and Agency RelationsPart VI : Public Relations, Industrial and Rural

AdvertisingAppendices

BUSINESS MARKETINGM. Jayappa, M.S. Iqbal & M. Chandnani

ISBN: 978-93-5262-038-8 Edn: 2016 Price: ` 950 (US $ 38)

1. Introduction to Business Marketing2. Organisational Buying & Buying Behaviour3. Buyer-seller Relationship4. E-Commerce5. Marketing Research and Intelligence6. Strategic Planning and Industrial Marketing Plan7. Product, Pricing Strategies & New Product

Development8. Distribution Channels and Marketing Logistics9. Business Communication

10. Business – To – Business Selling


MARKETING, SALES AND ADVERTISINGMARKETING MANAGEMENTBiplab S. Bose

ISBN: 978-81-8488-300-8 Edn: 2015 Price: ` 1500 (US $ 60)

1. Role of Marketing and its Relevance, 2. Marketing System,3. Marketing Process and Marketing Environment, 4. Consumer Psychologyand Buying Behaviour, 5. Organization and Industrial Buying Behaviour,6. Market Segmentation and Target Marketing, 7. Sales Forecasting,8. Marketing Planning, 9. Product Life Cycle Strategy, 10. CompetitiveMarketing Strategies, 11. Product Planning Decision, 12. BrandManagement, 13. Packaging Management, 14. New Product DevelopmentStrategy, 15. Pricing Decisions, 16. Advertising Management, 17. SalesPromotion and Sponsorship, 18. Distribution Management, 19. Physical

Distribution, 20. Retail Management, 21. Marketing Organization, 22. Marketing Research and MarketingInformation Systems, 23. Personal Selling and Salesmanship, 24. Sales Force Management, 25. MarketingControls, 26. International Marketing, 27. Marketing of Services, 28. Rural Marketing, 29. Direct Marketing,30. Quality Management in Marketing Strategy, 31.Managing Customer Satisfaction, 32. InsuranceMarketing, 33. Online or INTERNET Marketing, 34. Bank Marketing Bibliography.

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Principles & PracticeD.P. Sharma1. Foundation of e-Retailing2. e-Retailing: The Application Domain3. Competit ive Strategies4. e-Retailing: The Current Trends5. e-Commerce: Procedures and Methods6. Commercial Website Designing7. Computer Networking: Concepts and Applications8. Database Concepts: The Foundation9. Data Warehousing: Basic Technology and Utilization

10. Enterprise Resource Planning: Design andImplementat ion

11. Decision Support System: The KnowledgeFoundation

ISBN: 978-81-8488-258-2 Edn: 2015 Price: ` 850 (US $ 34)

12. RFID: New EraTechnology andApplicationDomainAppendix

RETAIL MANAGEMENTSuja NairPart 1: Introduction and Role of Research in Retailing:1. Introduction to Retail Management, 2. Retail MarketStrategy and Consumerism, 3. Research for Retailing.Part 2: Planning and Other Management Functions:4. Planning and Merchandise Management for RetailOutlets, 5. Finance and Location Strategies for Retailing,6. Location Selection and Human Resource Management,7. Marketing Management and Related Issues in RetailingPart 3: Stores Managem ent and Inform ation

ISBN: 978-93-5024-709-9 Edn: 2015 Price: ` 950 (US $ 38)

Technology: 8. Store Loyalt y Management and Visual Merchandis ing,9. Retailing and Information Technology (IT) Support Systems.Part 4: Supply Chain, Customer Services and Relationship Management:10. Supply Chain Management, 11. Importance of Customer Service and QualityManagement, 12. Customer Relationship Management.Part 5: Management of Woes, Franchising, Brand and Malls: 13. CommonWoes in Retailing, 14. Franchising, Brand and Mall Management.

MODERN MARKETING RESEARCHM.N. Mishra

ISBN: 978-81-8488-098-4 Edn: 2015 Price: ` 750 (US $ 30)

Introduction to Marketing Research Organisation of Marketing Research Marketing Research Process Research Design Determining Sources of Data Collection of Primary Data Data Collection Forms Attitude Measurement Sampling Procedures Sample Size Data Collection and Field Force Processing of Data Data Analysis Test of Significance Analysis of Associations

Preparation of Research Project Application of Marketing

Research in India Analysis of Associations Analysis of Experiments Preparation of Research Report

BRAND INDIA:A GLOBAL DESTINATIOND.Y. Patil, J.C. Sharma, M. Dubey Shukla,G.P. Shinde & Vaishali Patil1. Marketing of Bihar Tourism – A Buddhist DestinationTransforming to Leisure Destination. 2. Capital Structureand Profitability: An Empirical Study of BSE ListedCompanies 3. The Opportunities and Challenges Faced byWomen Entrepreneurs 4. Brand Awareness among Rural

and Urban Consumers 5. An Effect of Global Recession on Indian AviationIndustry, Challenges and Future Developments 6. Changing Face of Leadershipin Turbulent Time 7. Indian Dividend Payout and Information Asymmetry 2010-118. The Role of Placement Cell in Business Schools 9. Knowledge Engineering: AVital Process in Construction of Nirnay 10. Growth of Retail and the ChallengesFaced in India 11. Consumer Behaviour and Multichannel Marketing in BankingSector 12. Changing Faces of Leadership 13. Understanding and Managing Gen-‘Y’ 14. Importance of Soft Skills on Higher EducationISBN: 978-93-5051-995-0 Edn: 2015 Price: ` 595 (US $ 24)

ISBN: 978-93-5202-051-5 Edn: 2015 Price: ` 750 (US $ 30)

INTERNET AGE – MARKETINGWITH SOCIAL MEDIAApoorva Palkar & Amit Jadhav

1. Fundamentals of Marketing with New Age Media2. Marketing 4 P’s and Social Media3. Social Media Marketing4. Social Media Marketing Strategy5. Social Media Marketing Tools6. Facebook7. Twitter Marketing8. Social Media Present and Future

ISBN: 978-93-5202-959-4 Edn: 2015 Price: ` 950 (US $ 38)

ADVERTISING AND SALESPROMOTIONM.N. Mishra & P.N. Harikumar

1. Concepts and Nature of Advertising2. Advertising and Marketing3. Effects of Advertising4. Social Effects of Advertising5. Ethics in Advertising and Control6. Advertising Process7. Media Selection8. Advertising Messages9. Advertising Planning

10. Advertising Budget11. Measuring Advertising Effectiveness

12. Advertising Organisation13. Advertising Agency14. Sales Promotion15. Personal Selling16. Sales Management

MARKETING NON-PROFITORGANISATIONSS.M. Jha

1. The Foundation of Marketing Non-profitOrganisations

2. Key Elements in Marketing Non-profit Organisations3. Management of Non-profit Organisations4. Total Quality Management Concept in Non-profit

Organisations5. Education Marketing6. Hospital Marketing7. Political Marketing8. Marketing for Trade Unions9. Marketing for Trade Associations

10. Marketing Fire Fighting Services

ISBN: 978-93-5202-505-3 Edn: 2015 Price: ` 1550 (US $ 62)

11. Marketing for NGOs12. Marketing Red Cross Services13. Marketing Police Services14. Marketing Religious Services15. Emerging Challenges Before

Non-profit OrganisationsBibliography



ISBN: 978-93-5202-847-4 Edn: 2015 Price: ` 1250 (US $ 50)

BRAND MANAGEMENT(Text & Cases)Niraj Kumar & Paras Tripathi

1. Product vs. Brand, 2. Concept of Brand, 3. ManagingBrand, 4. Brand Power, 5. Brand Positioning,6. Brand Extension, 7. Model’s of Brand Extension,8. Brand Identity, 9. Brand Image, 10. Brand Picture,11. Brand Personality, 12. Brand Equity, 13. Brand Strategy,14. Brand Communication, 15. Integrated Branding,16. Global Branding, 17. Retail Branding, 18. ServiceBranding, 19. Techno Branding, Brand Cases, BrandGlossary

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1. Changing Scenario of Consumer Buying Behaviour and The Effects ofFDI on Indian Retail Industry, 2. Behavioral Investment Strategies,3. Purchasing Behavior and Values: A Cross-cultural Study, 4. e-Commerceand its Implications in Growth of Online Retailing : A Study in Metros ofMaharashtra, 5. Power Sector- Current Status and Future Implications,

ISBN: 978-93-5142-435-2 Edn: 2014 Price: ` 950 (US $ 38)

BUSINESS RESEARCH:INTERNATIONAL SCENARIOPradip Manjrekar, Parikshit Thakre &Anup Pradhan

6. Buying Decisions of Men's Shirt: Single Brand Showroom vs Multi Brand Retail Outlets Perspective:A Study In Mumbai, 7. Perceptions and Marketing Strategy of Vicks Vaporub: A Study In Navi Mumbai,8. An Assessment of Growth and Performance of Indian Asset Management Industry and Its Impact onCustomer Value For The Period 2006-2012, 9. The Impact of Change in Consumer's Traditional MonthlyPurchase Pattern Due to Emerging Organized Retail Over Conventional Retail (Kirana) in Mumbai,10. Emotional Competence of Salespeople in Organized Retail: A Study In Mumbai, 11. CustomerAcceptance of Internet Shopping in Mumbai: Impact on Consumer Shopping, Knowledge and Security:A Study W.R.T. Chembur, 12. Impact of Organized Retail on Unorganized Retail.... (Contd.)

INTEGRATED MARKETINGCOMMUNICATIONNiraj Kumar1. Business is Communication, 2. Marketing Communication – A Preview,3. Communication – Concept and Process, 4. Marketing Communicationsin the Marketing Process, 5. Communication Model in Marketing,6. Integrated Marketing Communications, 7. Facets of IntegratedMarketing Communications, 8. Communication Diffusion Process,9. Cons umer Communi cations, 10. Communicati on Mix,

ISBN: 978-81-8488-221-6 Edn: 2015 Price: ` 1500 (US $ 60)

11. Communication Mix vis-a-vis Promotion Mix, 12. Advertising vis-a-vis Communication,13. Advertising Communications, 14. Advertising Budget, 15. Advertising Agency, 16. Creative Strategy,17. Copywriting, 18. Advertising Communication Research, 19. Persuasive Communication,20. Exhibitions and Trade Events, 21. Emerging Trends in Marketing Communications: A New Face,22. The Future Medium of Marketing Communication: Webs and Internet.

ISBN: 978-81-8488-701-3 Edn: 2015 Price: ` 1095 (US $ 44)

An Overview of Industrial Marketing Comparisonbetween Industrial and Consumer Markets/Marketing(Characteristics of Industrial Markets/Marketing) Demandfor Industrial Goods Industrial Buying and BuyingBehaviour Partnering/Relationship Marketing and CRM Industrial Market Segmentation, Targeting and Positioning Industrial Product Decisions Industrial Pricing IndustrialMarketing Communication Personal Selling IndustrialBusiness Marketing Logistics Industrial MarketingInformation System Services Marketing E-Business Strategic Marketing Planning and Control InternationalIndustrial Marketing Cases

INDUSTRIAL MARKETINGFrancis Cherunilam

Inaugural Address Innovative Marketing Strategies –Rural Perspectives Balancing Commercial Goal andCorporate Social Responsibility Innovative Marketing Strategy: Challenges andOpportunities (Background Material of the Seminar) Evolution in AgriculturalMarketing in India Rural Marketing and Farmer’s Clubs Tea Marketing is No Morea Banerjee Fashionable Slogan in India Value Chain Finance in Agriculture: BusinessOpportunities for Financial Institutions Innovative Marketing Mix Strategies Retail Marketing From Farm-to-Fork Down-to-Earth Innovation Current andInnovative Marketing Strategies for Rural India Marketing Strategies to RetainCustomers for Survival and Growth

INNOVATIVE MARKETINGSTRATEGY: BALANCINGCOMMERCIAL GOAL AND CORPORATESOCIAL RESPONSIBILITYKamal Gupta, V.B. Angadi & M.R. Das

ISBN: 978-81-8488-527-9 Edn: 2010 Price: ` 950 (US $ 38)

ISBN: 978-93-5097-446-9 Edn: 2013 Price: ` 1250 (US $ 50)

CHANGING PARADIGMS INSERVICES MARKETINGAshwini K. Awasthi, Sanjay Jain &Jayesh Aagja

Part I : Developments in Services MarketingPart II : Retail MarketingPart III : Marketing and Operations ManagementPart IV: Marketing Financial Services

CUSTOMER CENTRICORGANISATIONNagajyothi

1. Customer Centric Approach2. The Importance of Customer Satisfaction3. Customer Service in India4. Understanding the Market5. Customer Centricity6. Designing a Customer Centric Organisation,7. Customer Centric Organisational Model

ISBN: 978-81-8488-834-8 Edn: 2010 Price: ` 850 (US $ 34)

ISBN: 978-93-5142-666-0 Edn: 2014 Price: ` 850 (US $ 34)

INDIAN ORGANISED RETAILINDUSTRY - THE FUTUREPROSPECTSK.Y. Shinde

1. Retail Sector in India2. Literature Review3. Strategies of Organised Retailers4. Strategies of Organised Retailers – Malls5. Statistical Analysis of Data and Interpretation6. Suggestions

Bibliography


FINANCE

ISBN: 978-93-5299-087-0 Edn: 2018 Price: ` 795 (US $ 32)

1. Introduction2. Analysis and Interpretation of Financial Statements3. Ratio Analysis4. Multivariate Ratio Analysis5. Corporate Reporting

FINANCIAL STATEMENTANALYSIS AND REPORTINGPrashanta Athma

ISBN: 978-93-5299-038-2 Edn: 2018 Price: ` 995 (US $ 40)

FINANCIAL MARKETS,INSTITUTIONS AND SERVICESE. Gordon & K. Natarajan

1. Financial System2. Money Market3. Primary Market/New Issue Market4. Secondary Market/Stock Exchange5. Financial Institutions — Commercial Banks6. Development Financial Institutions7. Non-Banking Financial Institutions8. Mutual Funds9. Merchant Banking

10. Leasing

11. Hire Purchase12. Factoring13. Venture Capital14. Credit Rating

ISBN: 978-93-5273-961-5 Edn: 2018 Price: ` 1295 (US $ 52)

PERSONAL FINANCIALPLANNING(WEALTH MANAGEMENT)S. Murali & K.R. Subbakrishna1. Financial Planning, 2. Investor Profiling, 3. PersonalTaxation, 4. Banking Products, 5. Regulatory Guidelines,6. Insurance – Life, Health and General, 7. Investment inMutual Fund, 8. Investment in Equity Shares, 9. Investmentin Debt Market, 10. Alternative Assets in Investment Portfolio, 11. Purchase ofCars, 12. Dynamics of Real Estate, 13. Asset Allocation and Rebalancing,14. Retirement Planning, 15. Estate Planning, 16. Ethics in Personal FinancialPlanning, 17. Strategies for Marketing of Financial Services Appendix BasicMathematics and Use of Excel in Personal Financial Planning (Screenshots) Glossary of Personal Finance Terms Index

ISBN: 978-93-5299-512-7 Edn: 2018 Price: ` 995 (US $ 40)

IMPACT OF DERIVATIVES ONPRICE VOLATILITY IN INDIANSTOCK MARKETRajani B. Bhat & Suresh V.N.

1. Introduction2. Review of Literature3. Regulatory Architecture and Developments in

Indian Derivatives Market: An Analysis4. Role of Derivatives Trading in Price Discovery,

Market Efficiency and Volatility In the UnderlyingSpot Market

5. Factors Affecting Behaviour of Investors in theDerivatives Market

6. Summary ofFindings,Conclusion andSuggestions

Appendices Bibliography

DEMONETISATION: FROMDEPRIVATION TO DESTITUTIONRitu Dewan & Radha Sehgal

ISBN: 978-93-5299-564-6 Edn: 2018 Price: ` 795 (US $ 32)

1. Introduction2. Methodology and Area of Research3. Ground Evidence4. Conclusion

Select BibliographyAppendices

FINANCIAL STATEMENTSANALYSIS AND REPORTINGPrashanta Athma

ISBN: 978-93-5299-087-0 Edn: 2018 Price: ` 795 (US $ 32)

1. Accounting Standards, 2. Financial Statements andAnalysis, 3. Techniques of Financial Statements Analysis,4. Ratio Analysis, 5. Funds Flow Analysis, 6. Cash FlowAnalysis, 7. Reporting and Measurement, 8. Accountingfor Price Level Changes, 9. Responsibility Accounting,10. Social Accounting and Audit, 11. Reporting System,

PROJECT APPRAISAL ANDFINANCINGPradip K. Lath & Sat P. Parashar

ISBN: 978-93-5299-161-7 Edn: 2018 Price: ` 1295 (US $ 52)

1. Projects: Concepts, Types, Unique Challenges andOpportunities

2. Project Planning and Development3. Project Organisation and Implementation4. Project Appraisal by FIs/Banks5. Credit Risk Rating of Projects6. Sanction and Disbursement of Project Finance7. Infrastructure Projects8. International Projects9. Project Derisking: Tax Incentives and Subsidies

Abbreviations UsedGlossaryIndex

ISBN: 978-93-5299-501-1 Edn: 2019 Price: ` 895 (US $ 36)

ANALYSIS OF AND INVESTMENTIN FINANCIAL ASSETSG. Santoshi, V. Karunasree& T. Ravi Kumar

1. Introduction2. Valuation of Fixed Income Securities3. Valuation of Common Stock4. Basic Portfolio Theory5. Evaluation of Portfolio

12. Corporate Financial Reporting, 13. Financial Reporting by Banks, 14. FinancialReporting by Non-banking Financial Companies, 15. Financial Reporting byInsurance Companies, 16. Segment Reporting,17. Human Resource Accounting,18. Contemporary Issues in Reporting Practices, 19. Management InformationSystem, 20. Working Capital Management, 21. Receivables Management,22. Inventory Management...


FINANCEMANAGING BUSINESS THROUGHFINANCIAL INNOVATION IN THEGLOBALISED ERAKeyurkumar M. Nayak

ISBN: 978-93-5273-265-4 Edn: 2018 Price: ` 895 (US $ 36)

1. Microfinance – Current Status and Growing Concern in India, 2. BankingReforms and Its Economic Impact – An Indian Outlook, 3. Farmer ProducerCompany: New Generation Business Ownership, 4. Growth and Challengesof Indian Life Insurance Industry, 5. Farmer Producer Company: NewGeneration Business Ownership, 6. Market Volatility: Concepts, Measures

and Evaluation, 7. Investors’ Perception towards Mutual Fund in Surat City, 8. Finance Service inE-commerce, 9. Role of Microfinance in India’s Rural Development, 10. Awareness about Limited LiabilityPartnership (LLP): A Survey on Chartered Accountants (CAs) of Surat City, 11. Mergers and Acquisitionsin India: A Case Study on Mahindra & Mahindra – Ssangyong, 12. Impact of GST on the Selected IndianIndustries, 13. Study the Importance of Branding for Buying Electronics Products, 14. A Study of the Effectof Online Marketing with Reference to E-mails on the Behaviour of Consumers, 15. Influence of DigitalMedia Marketing in Consumer Behaviour, 16. Customer Satisfaction towards the Services Provided byGeneral Insurance Companies within Surat City with Respect to Vehicle Insurance ... (Contd.)

BEHAVIOURAL FINANCEP.K. Sinha & Sanchari Sinha

ISBN: 978-93-5299-090-0 Edn: 2018 Price: ` 995 (US $ 40)

1. Risk and Return Fundamental and Others2. Nature, Scope and Significance of Behavioural

Finance3. Rationality in Investment Decisions, Ellsberg’s

Paradoxes, Investors’ Sentiments and BubbleCreation

4. External Factors and Investment Behaviour, Fearand Greed and Emotions in Financial Market;Statistical Methodology for Capturing the Effectsof External Influence onto Stock Market Returns;Behavioural Corporate Finance

ISBN: 978-93-5273-750-5 Edn: 2018 Price: ` 1395 (US $ 56)

FINANCIAL MARKETS,INSTITUTIONS AND SERVICESE. Gordon & K. Natarajan

1. Financial System2. Money Market3. Primary Market/New Issue Market4. Secondary Market/Stock Exchange5. Financial Institutions — Commercial Banks6. Development Financial Institutions7. Non-Banking Financial Institutions8. Mutual Funds9. Merchant Banking

10. Leasing

11. Hire Purchase12. Factoring13. Venture Capital14. Credit Rating

FINANCIAL MARKETS ANDFINANCIAL SERVICESVasant Desai1. Introduction, 2. Financial Market Evolution andGlobalization, 3. Structure and Growth of Financial Marketsin India 4. Money Market, 5. Call Money Market,6. The Bill Market, 7. Repo Market, 8. The New IssueMarket, 9. Government Securities Market, 10. The DebtMarket, 11. The Futures Market, 12. The Capital Market,

13. Recent Trends in the Capital Market, 14. Integration of Money, 15. ForeignExchange Market, 16. Stock Exchange Transactions, 17. Financial Services,18. Merchant Baking, 19. Leasing, 20. Hire Purchase, 21. Venture Capital,22. Mutual Funds, 23. Money Market Mutual Funds, 24. Factoring, 25. Forfeting,26. Securitisation of Debt, 27. Derivatives, 28. Credit Rating, 29. Credit Cards,30. Depository, 31. The Brokerage Services, 32. Securities and Exchange Boardof India Appendices

ISBN: 978-93-5142-567-0 Edn: 2018 Price: ` 1695 (US $ 68)


Student Manual

FINANCIAL STATEMENTANALYSISPrashanta Athma

1. Introduction2. Techniques of Financial Statement Analysis3. Ratio Analysis4. Funds Flow Analysis5. Cash Flow Analysis

Edn: 2018 Price: ` 1395 (US $ 56)

INVESTMENT MANAGEMENTPreeti Singh

ISBN: 978-93-5142-073-6 Edn: 2018 Price: ` 1500 (US $ 60)

1. Investment Management –An Introduction

2. Financial Institutions andMarkets in India

3. Indian Securities Market4. Securities Exchange Board of

India5. Risk6. Returns7. The Investment Alternatives

(Bonds, Preference Sharesand Equity Shares)

8. Derivatives9. Security Valuation

10. Alternative Forms ofInvestment

11. Dividend Policies and theInvestor

12. Investor and Interest Rates13. Fundamental Analysis14. Technical Analysis15. Efficient Market Theory16. Portfolio Analysis17. Portfolio Selection and

International Diversification18. Techniques of Portfolio Revision19. Performance Measurements of

Managed Portfolios Glossary Appendices IndexFr

ee O

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ctor

& S

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CAPITAL AND MONEY MARKET M.S. Khan & Amit Kumar Goel

1. The Indian Capital Market — An Overview2. Primary Market3. Secondary Market4. Stock Exchanges5. Depository6. Dematerialization7. Security and Exchange Board of India (SEBI)8. Mutual Fund9. Merchant Banking

10. Determinants of Foreign Direct Investment (FDI)Annexures

ISBN: 978-93-5051-110-7 Edn: 2018 Price: ` 995 (US $ 40)

INTERNATIONAL FINANCIALMANAGEMENTO.P. Agarwal1. Multinational Corporation and its International Environment,2. Mult inat ional Corporat ion, 3. Internat ional FinancialMarkets, 4. Offshore Banking Centers and Management ofRisks, 5. Foreign Exchange Risks, 6. Balance of Payments,7. Internat ional Banking, 8. Foreign Exchange Market,9. Exchange Rate Quotation and Determination, 10. OptionForwards and Swaps, 11. International Financial Institutions, 12. MultinationalCapital Budgeting, 13. Cost of Capital and Financial Structure, 14. Long-runInvestment Decisions, 15. International Transfer Pricing, 16. International MonetarySystem, 17. Globalisation and Financial Deregulation, 18. Monetary Theories ofExchange Rate Determination and Exchange Rate Risk, 19. International FinancialMarkets 20. Foreign Trade, 21. Instruments of Foreign Trade, 22. Cross-borderFinancing 23. Cross-border Export Finance, 24. International Accounting, 25.International Working Capital Management, 26. Case Studies Bibliography

ISBN: 978-81-8488-434-0 Edn: 2018 in press


ISBN: 978-93-5097-384-4 Edn: 2018 Price: ` 950 (US $ 38)

MANAGEMENT OF FINANCIALSERVICES, MARKETS ANDINSTITUTIONSO.P. Agarwal1. Financial Markets, 2. Capital Markets, 3. Life and Non-l i fe Insurance, Mutual Funds and NBFCs,4. Overview of Financial Services, 5. Lease Financing,6. Other Financial Services, 7. RBI Control Supervisionand SEBI Regulations, 8. Stock Exchange Operations,9. Credit/DEBIT/Smart Cards and Housing Finance/Bancassurance Services, 10. Treasury ManagementServices and Portfolio Management Bibliography

FINANCEFINANCIAL MARKETS ANDSERVICESE . Gordon & K. NatarajanSection A: Financial Markets1. The Financial System in India 2. Money Market 3. NewIssue Market 4. Secondary Market 5. Securities andExchange Board of India 6. Investor’s Protection 7. OTCEI,NSE and BSE 8. Depository System

ISBN: 978-93-5097-242-7 Edn: 2018 Price: ` 995 (US $ 40)

Section B: Financial Services9. Financial Services 10. Merchant Banking 11. Hire Purchase 12. Leasing13. Venture Capital 14. Mutual Funds 15. Discounting, Factoring and Forfaiting16. Securitisation of Debt 17. Derivatives 18. Credit Rating 19. Credit Cards20. Practicals in Stock Market

ISBN: 978-93-5273-881-6 Edn: 2018 Price: ` 1295 (US $ 52)

RISK MANAGEMENTINSURANCE AND DERIVATIVESG. Kotreshwar1. Risk Management, 2. Management of Pure Risk andInsurance, 3. Insurance Industry – Regulation andDevelopment, 4. Pricing and Development of InsuranceProducts and Claims Management, 5. Introduction toDerivatives, 6. Forwards and Futures, 7. Fundamentalsof Options, 8. Options – Hedging Strategies and Valuation,9. Forward Rate Agreements (FRAs) and SW APS,10. Measures of Risk, Glossary, Suggested Reading.

ISBN: 978-93-5142-212-9 Edn: 2017 Price: ` 1550 (US $ 62)

1. Introduction of Financial Management, 2. Time Value of Money, 3. Riskand Return, 4. Valuation of Securities, 5. Introduction to Indian FinancialSystem, 6. Long-term Sources of Financing and Venture Capital, 7. Cost ofCapital, 8. Working Capital Management, 9. Cash and Liquidity, 10. DebtorsManagement, 11. Inventory Management, 12. Capital Budgeting,13. Leverage, 14. Capital Structure Theories and Planning, 15. Dividend

FINANCIAL MANAGEMENT WITHNEW APPROACHS.N. Roy

Policy, 16. Financial Statement Analysis, 17. Analysis of Budget, 18. Cash Flow Analysis, 19. RiskAnalysis in Capital Budgeting, 20. CVP Analysis and Marginal Costing, 21. Variance Analysis andStandard Costing, 22. Merchant Banking, 23. Financial Risk and Its Management, 24. DerivativeMarket and Commodities, 25. Portfolio Management, 26. Corporate Restructuring, 27. Overview ofManager Control System, 28. Mergers and Acquisitions, 29. International Financial Management,30. Investment Banking, 31. Lease and Hire Purchasing, 32. Options and Futures in India, 33. FinancialForecasting, 34. Asset Liability Management, 35. Current Scenario of Indian Banking Industry withRetail Banking...(Contd.)

PORTFOLIO MANAGEMENTPreeti Singh

ISBN: 978-93-5202-378-3 Edn: 2017 Price: ` 850 (US $ 34)

1. Portfolio Management: An Introduction2. Investment Alternatives3. Investment Decision Making4. Mathematics of Finance5. Alternative Forms of Investment6. Mechanics of Stock Trading7. Portfolio Analysis and Management8. Capital Market and Role of SEBI

GlossaryIndex

ISBN: 978-93-5273-913-4 Edn: 2018 Price: ` 995 (US $ 40)

FINANCIAL REPORTING ANDANALYSISJawahar lal & Sucheta Gauba

1. Introduction2. Understanding Financial Statements3. Elements of Financial Statements4. Analysis and Interpretation of Financial Statements5. Accounting Standards in India

1. Financial System2. Regulators of Financial System in India3. Financial Markets4. Financial Services

FINANCIAL SYSTEM OF INDIA,MARKETS AND SERVICESManisha R. Khaladkar - Khedekar


FINANCIAL MANAGEMENT(TEXT & CASES)K. Maran & Others

1. Foundations of Finance2. Investment Decisions3. Financing and Dividend Decision4. Working Capital Management5. Long-term Sources of Finance


FINANCEPRACTICAL DERIVATIVESA.L. SainiPART I: DERIVATIVES1. Derivat ives Market in India, 2. Commonly UsedDerivatives, 3. Options – An Introduct ion, 4. CurrencyOptions, 5. Currency Swaps, 6. Futures - An Introduction,7. Futures – Advanced Problems, 8. Forward Contract,9. Nature of Equity Derivative Instruments, 10. CommodityDerivatives, 11. Financial Derivatives, 12. Trading in EquityDerivative Instruments, 13. Interest Rate Derivat ives,14. Interest Rate Swap, 15. Hedge of Foreign ExchangeRisk, 16. Manage Currency Risk by Derivatives, 17. PracticalQuestions and Answers on Options, Financial Derivatives,Futures and Swaps, 18. Accounting Aspects of Derivatives,19. Taxation Aspects of Derivatives, GlossaryPART II: FINANCIAL INSTRUMENTS20. Financial Instruments (Ind AS 39, IAS 39 and AS 30)21. Financial Instruments - Questions and Answers

ISBN: 978-93-5202-238-0 Edn: 2017 Price: ` 950 (US $ 38)

MARKETING FINANCEArjun Saini

ISBN: 978-93-5142-147-4 Edn: 2017 Price: ` 850 (US $ 34)

1. Introduction of Marketing Finance, 2. Management ofSales Revenue, 3. Sales Budget and Budgetary Controlin Marketing, 4. Inventory Management, 5. Managementof Payables and Capital Budgeting Dec is ions,6. Management of Receivables, 7. Discounted Cash Flow8. Marketing Product Mix and Linear Programming,9. Pricing Decision of Joint Product and By-product,10. Pricing of Turnkey Project, 11. Distribution Cost andTransportation Decisions, 12. Market Value Added andInformation for Decision Making, 13. Target Pricing andPricing Decisions, 14. Brand Valuation, 15. Impact ofTransfer Pricing, 16. Value Chain Analysis, 17. MarketingFinance and Knowledge of Basic Financial Statements

ISBN: 978-81-8488-027-4 Edn: 2017 Price: ` 1500 (US $ 60)

MANAGEMENT OF INDIANFINANCIAL INSTITUTIONSR.M. Srivastava & Divya NigamSection I : IntroductionSection II : Management of Commercial Banks

in IndiaSection III : Management of Development

Financial InstitutionsSection IV : Management of Investment

InstitutionsSection V : Non-banking Finance CompaniesSection VI : Management of Financial Services in India

TREASURY MANAGEMENT ININDIAV.A. Avadhani

ISBN: 978-81-8488-914-7 Edn: 2017 Price: ` 850 (US $ 34)

Part I : Scope and CoveragePart II : Analysis and Planning in Treasury FunctionPart III : Operations in Financial MarketsPart IV : Environment in Treasury Management

Bibliography

FINANCIAL ECONOMICS:THEORY AND PRACTICEV.A. AvadhaniPart I : Analytical BackgroundPart II : Investment and Security AnalysisPart III : Portfolio Theory and ModelsPart IV : Risk Management (Derivatives)

ISBN: 81-7493-814-1 Edn: 2017 Price: ` 995 (US $ 40)

FINANCIAL DERIVATIVESR. Amuthan

1. Introduction to Financial Derivatives2. Futures Trading3. Options Trading Mechanism4. Option Pricing5. Swap Markets6. Futures Markets – Pricing and Trading Mechanism7. Forwards Market8. Derivatives in International Business9. Regulatory Framework

10. Case Studies on Mismanagement of Derivat ivesTrading PracticeGlossaryBibliographyAppendix

ISBN: 978-93-5142-541-0 Edn: 2017 Price: ` 950 (US $ 38)

INVESTMENT MANAGEMENTV.A. Avadhani

Part I : Investment Setting

Part II : Money and Capital Markets and Institutions

Part III : Secondary Markets in India

Part IV : Security Analysis

Part V : Risk and Return Concepts and Management

Part VI : Valuation of Stocks and Bonds

Part VII : Portfolio Theory and Management

ISBN: 978-93-5202-365-3 Edn: 2017 Price: ` 1550 (US $ 62)

Free

Onl

ine

Inst

ruct

or &

Stu

dent

Man

ual

SECURITY ANALYSIS ANDINVESTMENT MANAGEMENTO.P. AgarwalI – InvestmentI I – Risk and ReturnII I – Efficient Market Theory and Options and Futures

MarketsIV – Theories of Fixed and Variable Income SecuritiesV – Risk Return and Analysis in the Stock MarketVI – Investment and Security ValuationsVI I – Markets and BrokersVIII – Market Indices and ReturnsIX – Object ives of Security AnalysisX – Recent Developments in the Indian Stock MarketXI – Financial Information and Sources of RisksXII – Portfolio Theories and ManagementXIII – Determination of Stock Market Price as per Time Value of Money

Bibliography

ISBN: 978-93-5202-939-6 Edn: 2017 Price: ` 1550 (US $ 62)


Student Manual


HOW TO READ BALANCESHEET AND OTHER FINANCIALSTATEMENTS?Arjun Saini

ISBN: 978-93-5097-233-5 Edn: 2017 Price: ` 750 (US $ 30)

1. Balance Sheet, Profit and Loss Account and CashFlow Statement – Introduction and Basic Information

2. How to Analyze Technical Terms in Balance Sheet?3. How to the Balance Sheet Works?4. How to Read Balance Sheet?5. How to Read Profit and Loss Account?6. How to Read and Interpret Cash Flow Statement?7. How to Interpret a Financial Statement?8. How to Go about Analyzing a Company?9. How to Understand Earnings Per Share (EPS)?

FINANCIAL MANAGEMENT(Management & Policy)R.M. SrivastavaSection I : IntroductionSection II : Tools of Financial AnalysisSection III : Investment DecisionsSection IV : Working Capital ManagementSection V : Financial InstrumentsSection VI : Long-term Financing DecisionSection VII : Dividend DecisionSection VIII : Corporate Restructuring and Strategic

AlliancesSection IX : International Financial Management Index

ISBN: 978-81-8488-319-0 Edn: 2017 Price: ` 1250 (US $ 50)

Unit I: Indian Financial SystemUnit II: Financial Institutions (A) RBI (B) Commercial Banks (C) Insurance (D) UTIUnit III: Financial Markets (A) Money Market (B) Capital Market (C) Primary Market (D) Secondary MarketUnit IV: Financial Services (A) Mutual Funds(B) Credit Rating(C) Merchant Banking(D) Venture Capital

ISBN: 81-8318-148-X Edn: 2017 Price: ` 995 (US $ 40)

INDIAN FINANCIAL SYSTEMG. Ramesh Babu

PROJECT MANAGEMENT ANDENTREPRENEURSHIPVasant Desai

ISBN: 978-93-5273-098-8 Edn: 2017 Price: ` 1550 (US $ 62)

Section I : EntrepreneurshipSection II : ProductSection III: Economic EvaluationSection IV: AnalysisSection V : Planning and ExecutionSection VI: Monitoring

ENVIRONMENT ANDMANAGEMENT OF FINANCIALSERVICESO.P. Agarwal

Edn: 2017 Price: ` 850 (US $ 34)

Module 1: 1. Financial System, 2. Overview of FinancialServices, 3. Scope of Banking and InsuranceModule 2: 4. Phases of Development of Banking and

Insurance, 5. Functions and Working of Banking and InsuranceModule 3: 6. Management, Regulation and Development, 7. Asset LiabilityManagement in Banking and Insurance, 8. Organisational Structure and Managementof Insurance and Banking CompaniesModule 4: 9. Regulatory and Framework of Banking and Insurance,10. Developmental Activities of RBI and IRDA, 11. Mechanism of Supervisionand Regulation, 12. Prudential Norms for Insurance Companies, Bibliography

ISBN: 978-93-5051-750-5 Edn: 2017 Price: ` 750 (US $ 30)

PROJECT MANAGEMENTShilpi Jauhari & S.K. Chaturvedi

1. Concept of Project2. Project Identification3. Market and Demand Analysis4. Technical Analysis5. Financial Estimation6. Financial Analysis7. Investment Evaluation8. Social Cost Benefit Analysis9. Project Implementation

10. Network Techniques Appendices

ISBN: 978-81-8488-307-7 Edn: 2017 Price: ` 650 (US $ 26)

PROJECT MANAGEMENTV.C. Sontakki

1. Introduction of Project Management2. Project Organisation and Project Management3. Project Planning4. Project Feasibility Studies5. Project Evaluation and Review Techniques6. Project Management Functions7. Pricing, Estimating and Cost Control8. Skill Development

FINANCIAL RISK MANAGEMENTVivek & P.N. Asthana

Part A : Introduction of Risk ManagementPart B : Measurement of Various RisksPart C : Management of RisksPart D : Regulatory and Other Issues in Risk ManagementPart E : Case StudiesPart F : Other Important Concepts of Risk Management

ISBN: 978-93-5051-551-8 Edn: 2017 Price: ` 1250 (US $ 50)

FINANCE


ISBN: 978-93-5097-244-1 Edn: 2017 Price: ` 950 (US $ 38)

STRATEGIC FINANCIALMANAGEMENTG.V. Satya Sekhar

1. The Conceptual Approach2. Strategic Decision Making3. Strategies for Project Financing4. Financial Feasibility and Competence Diagnosis5. Financial Risk and Return Evaluation6. Strategies of Business Valuation7. Strategies of Corporate Restructuring8. Strategies of Lease Financing9. Strategies for Financial Distress

10. Strategies of International Financing11. Transfer Pricing Strategies12. Mutual Funds – Performance Evaluation13. Strategies of Global Corporate Governance14. Regulatory Mechanism for Mergers and Acquisitions

STRATEGIC FINANCIALMANAGEMENTG. Ramesh Babu

ISBN: 978-93-5097-502-2 Edn: 2017 Price: ` 1250 (US $ 50)

1. Introduction2. Project Planning and Capital Budgeting3. Capital Market4. Security Analysis5. Portfolio Theory and Asset Pricing6. Financial Services in India7. Mutual Funds in India8. Money Market Operations9. Foreign Direct Investment in India

10. Foreign Exchange Exposure11. Mergers, Acquisitions and Restructuring

Appendix Bibliography

INTERNATIONALFINANCIAL MANAGEMENTV.A. AvadhaniPart I : Backdrop of International Financial ManagementPart II : Management of Exchange and Interest

Rate ExposurePart III : Management of Risks in International

TransactionsPart IV : Management of International Business

Operations and PracticesPart V : Management of Short-term International

FinancingPart VI : Management of Long-term International

Financing

ISBN: 81-8318-750-1 Edn: 2017 Price: ` 1250 (US $ 50) ISBN: 978-93-5051-293-7 Edn: 2017 Price: ` 950 (US $ 38)

FUNDAMENTALS OFFINANCIAL DERIVATIVESPrafulla Kumar Swain

1. Introduction to Derivatives2. Derivative Markets: History

and Evolution3. Financial Derivative Markets

in India4. Forward Contract5. Futures: The Basics6. Theories of Futures Prices7. Hedging Strategy using

Futures8. Option: The Basics

9. Option Pricing: Basics10. The Binomial Option

Pricing Model (BOPM)11. Black-Scholes Option

Pricing Model12. Hedging Strategies with

Options13. Options Trading Strategies14. Swaps15. Glossary of Derivative

Concepts

ANALYSIS OF FINANCIALSTATEMENTSA.L. Saini

1. Revision of Balance Sheet Fundamentals2. Revision of Profit and Loss Account Fundamentals3. Indian Accounting Standards4. Indian Accounting Standards vs. US GAAP5. Cash Flow Analysis6. Assessing Business Performance7. Free Cash Flows to Equity and Firm8. Advanced Accounting Concepts9. Economic Value Added

ISBN: 978-93-5097-049-2 Edn: 2017 Price: ` 650 (US $ 26)

COMPLICATED FINANCIALWORDS MADE EASYPawan Jhabak

ISBN: 978-93-5097-105-5 Edn: 2017 Price: ` 850 (US $ 34)

1. Accounting2. Banking3. Bonds4. Economy5. Financial Planning6. Fund Investing7. Investing8. Real Estate

9. Retirement10. Stocks11. Taxes12. Ratios13. Investment Strategies14. Investment Proverbs15. Abbreviations

INTERNATIONAL FINANCEV.A. Avadhani

ISBN: 978-81-8318-912-5 Edn: 2017 Price: ` 1200 (US $ 48)

1. International Financial System2. International Trade Theory and Practice3. Balance of Payments and Restrictive Policies4. International Marketing and Trade Practices and

Procedures5. Foreign Markets6. Foreign Exchange Risks Management

FINANCE

ADVANCED FINANCIALMANAGEMENTG. Sudarsana Reddy

Edn: 2017 Price: ` 750 (US $ 30)

1. Risk Analysis in Capital Budgeting2. Capital Structure and Firm Value3. Working Capital Forecasting4. Cash Management5. Receivables Management6. Inventory Management7. Dividend Policy and Firm Value8. International Financial Management


FINANCE

INFRASTRUCTURE FINANCINGSTRATEGY: CURRENT SCENARIO ANDPERSPECTIVESP.K. Nayak

ISBN: 978-93-5273-348-4 Edn: 2017 Price: ` 763 (US $ 30)

1. Introduction, 2. Overview of Infrastructure, 3. Surveyof Literature on Infrastructure Financing, 4. Infrastructureand Economic Development, 5. Infrastructure: RecentTrends in Performance, Policy Development and Financing,6. Issues in Infrastructure Financing, 7. Capital MarketDevelopments and Prospects, 8. Infrastructure FinancingStrategy: Exploring the Synergy, 9. Insti tutionalDevelopment and Reforms, 10. Conclusion and the WayForward, Bibliography

MANAGING BUSINESSTHROUGH FINANCIALINNOVATIONIN THE GLOBALISED ERAKeyurkumar M. Nayak

ISBN: 978-93-5273-265-4 Edn: 2017 Price: ` 895 (US $ 36)

1. Microfinance – Current Status and Growing Concern in India, 2. BankingReforms and its Economic Impact – An Indian Outlook, 3. Farmer ProducerCompany: New Generation Business Ownership, 4. Growth and Challengesof Indian Life Insurance Industry, 5. Farmer Producer Company: New Generation Business Ownership,6. Market Volatility: Concepts, Measures and Evaluation, 7. Investors’ Perception towards Mutual Fundin Surat City, 8. Finance Service in E-commerce, 9. Role of Microfinance in India’s Rural Development,10. Awareness about Limited Liability Partnership (LLP): A Survey on Chartered Accountants (CAs) ofSurat City, 11. Mergers and Acquisitions in India: A Case Study on Mahindra & Mahindra – Ssangyong,12. Impact of GST on the Selected Indian Industries, 13. Study the Importance of Branding for BuyingElectronics Products.... (Contd.)

COMMODITY DERIVATIVES:EFFECTIVENESS IN PRICEDISCOVERY AND RISKMANAGEMENTSiddula Narsimhulu & S.V. Satyanarayana

ISBN: 978-93-5273-577-8 Edn: 2017 Price: ` 1250 (US $ 50)

1. Introduction, 2. Commodity Derivatives Market in India:Risk-Return Analysis, 3. Impact of Commodity Derivativeson the Prices of Commodities in Spot Market,4. Effectiveness of Commodity Derivatives in PriceDiscovery, 5. Effectiveness of Commodity Derivativesin Hedging, 6. Summary of Findings, Suggestions andConclusion, References

VOLATILITY IN INDIANSTOCK MARKETSPrashant Joshi

ISBN: 978-93-5051-486-3 Edn: 2017 Price: ` 650 (US $ 26)

1. Introduction2. Risk, Return and Stock Market Volatility: Conceptual

and Analytical Framework3. Indian Capital Market: An Overview4. Review of Literature5. Stock Market Volatility: Empirical Investigations6. Summary and Policy Recommendations

Bibliography

ISBN: 978-93-5024-704-4 Edn: 2017 Price: ` 1895 (US $ 76)

Part I : Financial SystemPart II : RBI and Banking SystemPart III : NBFCs and their ServicesPart IV : Financial Services in IndiaPart V : SEBI and its ReformsPart VI : Financial Markets in IndiaPart VII : Market Indicators and Portfolio Management

ServicesPart VIII : International Markets

MARKETING OFFINANCIAL SERVICESV.A. Avadhani

ISBN: 978-93-5097-014-0 Edn: 2017 Price: ` 850 (US $ 34)

ADVANCED FINANCIALMANAGEMENTPawan Jhabak1. Indian Financial System 2. Leverage 3. CapitalSt ructure 4. Dividend Policy 5. Valuat ion ofDebentures 6. Valuation of Equity 7. Value-basedManagement 8. Project Financing and ProjectAppraisal 9. Short-term and Long-term Sources of

Finance 10. Credit Rat ing 11. Prospectus for Issue of Shares12. Underwriting 13. Merchant Banking 14. Public Issue 15. Public Sectorin India 16. Financial Management in Sick Units 17. Risk Managementand Derivatives 18. Financial Planning Money and Financial System19. University Paper (Nov.-Dec. 2009, 2010 and 2011)

FINANCIAL DERIVATIVES ANDRISK MANAGEMENTO.P. Agarwal

ISBN: 978-81-8488-218-6 Edn: 2017 Price: ` 995 (US $ 40)

1. Introduction to Derivatives2. Futures and Forwards3. Mechanics and Properties of Options4. Risk Management5. Understanding Option Greeks6. Options Volatility7. Other Derivative Securities8. Use of Futures for Hedging and Pricing of Future9. Swaps Options

10. Derivatives Market in IndiaBibliography

ISBN: 978-81-8488-259-9 Edn: 2017 Price: ` 1850 (US $ 74)

Part I : Financial SystemPart II : Financial MarketsPart III : Financial Market IntermediariesPart IV : Financial InstitutionsPart V : Financial InstrumentsPart VI : Financial Services

THE INDIAN FINANCIAL SYSTEMAND DEVELOPMENTVasant Desai


Student Manual


1. Trends in Corporate Reporting, 2. Financial Reporting Pursuant toListing Agreement with Stock Exchanges, 3. Trends in Financial Reportingand Auditing Practices, 4. Corporate Financial Reporting – An EmergingScene in India, 5. Corporate Disclosure in India with reference to Financial

Reporting, 6. Recent Trends in Corporate Reporting, 7. Corporate Reporting Practices in India – SomeIssues, 8. Trends in Financial Reporting, 9. Trend in Financial Reporting, 10. Trend Analysis in FinancialReporting, 12. A Model Reporting Framework for Intangible Value Drivers in the Indian IT Sector,13. Emerging Trends in Corporate Reporting Practices in India, 14. Let’s Start Triple Bottom LineReporting, 15. Corporate Environment Reporting in India – An Outlook, 16. Know Your Value – HumanResource Accounting, 17. Reporting on Corporate Social Responsibility, 18. Forensic Accounting –A Check on Corporate Ills, 19. Intangible Assets: Reporting Fallacies.

EMERGING TRENDS INCORPORATE REPORTINGPRACTICESN.V. Kavitha & D.V. Sarada


ADVANCED FINANCIALMANAGEMENTNarendra Singh

1. An Overview, 2. Nature and Scope of FinancialManagement, 3. Planning Environment, 4. Sources ofFinance, 5. Leverages, Capital Structure and Cost ofCapital, 6. Capital Budgeting, 7. W orking CapitalManagement, 8. Financial Services, 9. Advanced Financial

Analysis and Planning, 10. Financial Management in Public Sector,11. Contemporary Developments, 12. International Finance and Risk Management,13. Management Accounting, 14. Costing and Accounting System, 15. FinancialStrategy and Reporting.

FUNDAMENTALS OFINVESTMENT MANAGEMENTPreeti SinghUnit I: Investment EnvironmentUnit II: Fixed Income SecuritiesUnit III: Approaches to Equity AnalysisUnit IV: Portfolio Analysis and Financial DerivativesUnit V: Investor ProtectionAppendix 1Appendix 2Appendix 3Appendix 4Index

ISBN: 978-93-5024-083-3 Edn: 2017 Price: ` 850 (US $ 34)

FINANCIAL SERVICES, MARKETSAND REGULATIONSAnil Agashe1. Introduction to Capital

Markets2. Securities of

Exchange Board ofIndia (SEBI)

3. Money Markets4. Mutual Funds5. Merchant Banking6. Stock Exchange7. Venture Capital

8. Credit Rating9. Share Buy Back

10. Portfolio Management11. Corporate Governance12. Mergers and Takeovers13. Lease and Hire Purchase14. Housing Finance15. Financial Engineering16. International Markets

Annexure

ISBN: 978-81-8488-348-0 Edn: 2017 Price: ` 650 (US $ 26)

FINANCE

1. Financial Management of a Multinational Enterprise,2. Balance of Payments, 3. Exchange Rate Systems,4. Foreign Exchange Market, 5. International ParityRelationships, 6. Currency and Interest Rate Derivatives,7. International Banking and Indian Corporates,8. Financing in the International Bond Market, 9. Foreign

INTERNATIONALFINANCIAL MANAGEMENTH.R. Machiraju

Direct Investment, 10. International Equity Markets, 11. Cost of Capital forForeign Investment, 12. International Capital Budgeting, 13. FinancingInternational Trade, 14. Working Capital Management: Management of CurrentAssets, 15. Taxation of Multinational Enterprise, 16. Compliance of CorporateGovernance Provisions, Glossary, Index.

ISBN: 81-8318-503-7 Edn: 2017 Price: ` 950 (US $ 38)

INVESTMENT ANDSECURITIES MARKETSIN INDIAV.A. AvadhaniPart I : Securities Markets in India

Part II : Primary Markets in India

Part III : Secondary Markets in India

Part IV : Security and Investment Analysis

Glossary of Stock Market Terms

ISBN: 978-93-5202-310-3 Edn: 2017 Price: ` 1350 (US $ 54)

ISBN: 978-93-5051-358-3 Edn: 2017 Price: ` 750 (US $ 30)

FINANCIAL MANAGEMENTO.P. Agarwal

1. Introduction of Financial Management, 2. WorkingCapital Management, 3. Receivables Management,4. Cash Management and Cash Budget, 5. Types ofCapital, 6. Cost of Capital and Capital Structures,7. Types of Leverages, 8. Capital Budgeting andEvaluation of Capital Expenditure, 9. Techniques ofAppraisal of Investment Proposal, 10. BusinessRestructuring and Valuation of an Enterprise, 11. Mergersand Acquisitions, 12. Long-term and Short-term Sourcesof Finance and Securitisation


Student Manual

ISBN: 978-93-5024-070-0 Edn: 2017 Price: ` 1500 (US $ 60)

FUNDAMENTALS OF THEINDIAN FINANCIAL SYSTEM(New Challenges, New Initiatives)Vasant DesaiPart One : Financial SystemPart Two : Financial InstitutionsPart Three : Financial MarketsPart Four : Government and Industrial Securities MarketsPart Five : International Financial MarketsAppendix IAppendix IIAppendix III


FINANCEDERIVATIVES TRADING AND ITSIMPACT ON INDIAN STOCKMARKETSheetal Kapoor

ISBN: 978-93-5273-676-8 Edn: 2017 Price: ` 646 (US $ 26)

Introduction1. An Introduction to Derivatives2. Derivatives and Volatility: The Study So Far (Review of

Literature)3. Overview of Indian Stock Market4. Case of Index Futures and Spot Market Volatility5. Case of Stock Futures Trading and Spot Market Volatility6. Case of Expiration Day Effect and Indian Stock Market7. The Final Word

AppendicesBibliography

STOCK MARKET OPERATIONSP.S. Bala Ram & T. Sri Lakshmi

ISBN: 978-93-5273-554-9 Edn: 2017 Price: ` 995 (US $ 40)

1. Listing of Securities2. Indian Stock Exchanges3. Trading System4. Clearing and Settlement5. Stock Market Indices

FINANCIAL MARKETSG. Ranganatham, K.P. Rao & K.L. Raju

ISBN: 978-93-5273-555-6 Edn: 2017 Price: ` 995 (US $ 40)

1. Financial Markets2. Capital Market3. Secondary Market4. Players on Stock Exchange5. Bond Market in India

FINANCIAL MANAGEMENTP. Rathod, N.B. Thimmaiah & S.H. Babu

ISBN: 978-93-5262-363-1 Edn: 2017 Price: ` 950 (US $ 38)

1. Introduction to Financial Management2. Time Value of Money3. Cost of Capital4. Investment Decisions5. Working Capital Management6. Capital Structure and Dividend Decisions7. Emerging Issues in Financial Management

ISBN: 978-93-5202-154-3 Edn: 2017 Price: ` 1450 (US $ 58)

SECURITIES ANALYSIS ANDPORTFOLIO MANAGEMENTV.A. Avadhani1. Introduction to Securities, 2. Markets for Securities and Taxes, 3. Riskand Return, 4. Economic Analysis, 5. Industry Analysis, 6. Basis forCompany Analysis, 7. Company Studies and Earnings Forecasts,8. Company Analysis and Equity Research, 9. Security Pricing,10. Financial Arithmetics for Equity and Bonds, 11. Bond Analysis,12. Bond Analysis, 13. Bond Management, 14. Options Trading,15. Valuation of Rights, Warrants and Convertible Claims, 16. Futures

Trading, 17. Fundamental Analysis, 18. Technical Analysis, 19. Efficient Market Theory, 20. Introductionto Portfolio Theory, 21. Capital Market Theory, 22. Risk and Return in Portfolio Management,23. Capital Asset Pricing Model, 24. Portfolio Analysis, 25. Diversification and Techniques of RiskReduction, 26. Basics of Portfolio Management in India, 27. Markowitz Model, 28. Modern PortfolioTheory, 29. Portfolio Management: Construction, Revision and Evaluation, 30. Portfolio Managementby Corporates, 31. Portfolio Revision – Further Aspects, 32. Linear Programming Application,33. Portfolio Management in Mutual Funds, 34. Trading in Portfolio Management, 35. SecuritiesMarket Report (BSE) Selected Bibliography Index.

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PROJECT MANAGEMENTVasant Desai

ISBN: 978-81-8488-034-2 Edn: 2017 Price: ` 1595 (US $ 64)

Part I : Projects

Part II : Project Analysis

Part III : Financial Analysis

Part IV : Project Finance

Part V : Inputs of Project Management

Part VI : Monitoring and Control

Glossary

Selected Reading

FINANCIAL MANAGEMENTPrinciples and PracticeG . Sudarsana Reddy

ISBN: 978-93-5097-085-0 Edn: 2017 Price: ` 1500 (US $ 60)

Part 1 : IntroductionPart 2 : Financial PlanningPart 3 : Fundamental ConceptsPart 4 : Long-term Investment DecisionPart 5 : Financing DecisionPart 6 : Long-term FinancingPart 7 : Short-term Investment DecisionPart 8 : Divided DecisionPart 9 : Special Topics

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ENGINEERING ECONOMY ANDFINANCIAL MANAGEMENTSeikh Salim & Partha ChatterjeePART - I: ENGINEERING ECONOMY — 1. Economics: AnIntroduction, 2. Demand and Supply Analysis, 3. Theoryof Consumer Behaviour, 4. Theory of Production, 5. Theoryof Cost, 6. Perfect Competition and Monopoly Markets,7. Some Aspects of Theory of Product Pricing.PART - II: FINANCIAL MANAGEMENT — 8. FinancialManagement: Basic Concept, 9. Financial Statement, 10. Working CapitalManagement, 11. Leverage, 12. Capital Budgeting, 13. Introduction of CostAccounting, 14. Accounting for Material, 15. Pricing of Material Issue, 16. Accountingfor Labour, 17. Accounting for Overhead, 18. Process Costing, 19. MarginalCosting and Absorption Costing, 20. Standard Costing, Appendix 1, Appendix 2,Appendix 3, Select Bibliography on Engineering Economy (Part - I).

ISBN: 978-93-5024-993-2 Edn: 2017 Price: ` 1250 (US $ 50)


FINANCECASES IN CORPORATEFINANCIAL MANAGEMENTK. Ravichandran, Khalid lkhathlan& Christy Selvarani

ISBN: 978-93-5024-409-8 Edn: 2017 Price: ` 650 (US $ 26)

Section 1 : Financial Statement AnalysisSection 2 : Time Value and ValuationSection 3 : Bond and Stock ValuationSection 4 : Capital Budgeting DecisionsSection 5 : Leverage and RiskSection 6 : Cost and CapitalSection 7 : Working Capital ManagementSection 8 : Risk and ReturnSection 9 : Entrepreneurial Finance

Section 10 : Banking CreditDecision

Section 11 : Dividend Policy

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1. Introduction to Financial Management2. An Overview of Working Capital3. Working Capital Financing4. Cash Management5. Cash Forecasting6. Receivable Management7. Advances in Receivable Management8. Inventory Management9. Financial Analysis

10. Glossary of Financial Terms

WORKING CAPITALMANAGEMENTA Conceptual ApproachDhiraj Sharma

FINANCIAL MARKET OPERATIONE. Gordon & K. NatarajanUnit I: 1. An Overview of Financial Markets in IndiaUnit II: 2. Money Market

3. New Issue Market4. Secondary Market

Unit III: 5. National Stock Exchange and Bombay StockExchange

Unit IV: 6. Investor’s ProtectionUnit V: 7. Securities and Exchange Board of India

8. Merchant Banking9. Credit Rating

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CORPORATE FINANCIALKNOWLEDGE INTEGRATIONL. Augustin Amaladas &K. Mary Amala ShanthiModule 1: Understanding and Preparation of Financial

AccountsModule 2: Financial Statements Analysis and Valuation

of Business EntitiesModule 3: Business Tools for BusinessModule 4: Costing and Management Accounting

TechniquesModule 5: Corporate Financial Knowledge Integration

by Illustration, Exercise and Case StudiesModule 6: Previous Years’ Questions

Bibliography

ISBN: 978-93-5051-657-7 Edn: 2017 Price: ` 1250 (US $ 50)

ISBN: 978-93-5202-155-0 Edn: 2016 Price: ` 1150 (US $ 46)

MERGERS, ACQUISITIONS ANDCORPORATE RESTRUCTURINGP.K. Sinha1. Corporate Restructuring, 2. Introduction to Mergers and Acquisitionsand Stages of the M&A Process, 3. Strategy Diversification and Mergers,4. Motivations of Buying or Selling the Business with Regard to Mergersand Acquisitions, 5. How to go about Due Diligence Process IncludingCultural Due Diligence?, 6. Synergy Value and Transaction Structures,7. Deal Types and Financing of Mergers and Acquisitions, 8. Accountingfor Mergers and Acquisitions, 9. Tax Effective Structuring ofAmalgamation, Merger or De-merger of Companies Including Cross-border Acquisitions, 10. Corporate Finance Framework, 11. Methodsand Approaches to Business Valuation, 12. Risk Management in Mergersand Acquisitions–Domestic and Cross-border, 13. Employee Stock OptionPlan (ESOP), 14. Corporate Control Mechanism and Take-overDefenses, 15. Final Stages of Mergers and Acquisitions, 16. RegulatoryFramework of Mergers and Acquisitions, 17. Taking an Ethical Approachto Mergers and Acquisitions, 18. Why Mergers Fail? Steps to Makethem Workable, 19. Other Dimensions of Corporate Restructuring,20. Case Studies


Student Manual

ISBN: 978-93-5097-739-2 Edn: 2017 Price: ` 950 (US $ 38)

COMPANY VALUATION:MEASUREMENT ANDMANAGEMENTVinod V. Sople

1. Business Valuation Basics2. Discounted Cash Flow Valuation3. Relative Valuation – ‘Ratio Analysis’4. Private Company Valuation5. Security Valuation6. Option Price Valuation7. Valuation in Mergers and Acquisitions8. Valuation of Intangible Assets

9. Value Enhancement:DCF, EVA and CFROI

10. Business ValuationStandardsGlossaryAnnexures

CORPORATE REPORTING ININDIAS.K. Dey, A.K. Panda & S.K. Nanda

ISBN: 978-93-5273-052-0 Edn: 2017 Price: ` 1250 (US $ 50)

1. Corporate Financial Reporting: Overview, 2. RegulatoryFramework, 3. Annual Reporting, 4. Interim Reporting,5. Segment Reporting, 6. Shareholders’ Reporting,7. Corporate Social Responsibility Reporting, 8. BusinessResponsibi l ity Reporting, 9. Corporate GovernanceReporting. 10. Human Resource Reporting, 11. ExtensibleBusiness Reporting Language, 12. Environmental Reporting,13. Value Added Reporting, 14. Corporate SustainabilityReporting, 15. Integrated Reporting, 16. Financial AuditReporting, 17. Cost Audit Reporting, 18. Management AuditReporting, 19. Tax Audit Reporting, 20. AS, Ind-AS, IFRSand Convergence of AS, References

BHARATIYA VITTIYA BAZAREVAM SEVAYEE. Gordon, K. Natarajan & O.P. Agarwal

ISBN: 978-81-8488-157-8 Edn: 2017 Price: 650 (US $ 26)

Hk kx d1- Hkkjr dh foRrh; iz.kkyh] 2- eqnzk&cktkj] 3- u;k fuxZe cktkj]4- lgk;d cktkj] 5- Hkkjrh; izfrHk wfr ,oa fofue; eaMy ¼lsch½]6- Hkkjrh; iVy O;ogkj ,Dlpsat ¼vksVhflvkbZ½ ,oa jk”Vªh; LVkWd ,Dlpsat]7- fu{ksidh iz.kkyhHk kx [ k8- foRrh; lsok,¡] 9- epsZUV&cSafdax] 10- fdjk;k & [kjhn O;oLFkk] 11- iÍk&O;olk;] 12- tksf[keh iw¡th]13- ikLifjd fuf/k;k¡] 14- fcy HkqukbZ] foRrh; vk<+r QSdVfjax vkSj fu;kZr foRr cÍk] 15- _.kk sa dkizfrHkwrhdj.k] 16- ;kSfxd ¼fMjk,OgsfVOg½ ck;nk O;olk;] tksf[ke dVkSrh dk!] 17- lk[k&fu/kkZj.kizek.khdj.k] 18- ØsfMV dkMZ@IykfLVd euh O;olk;-


FINANCE

ESSENTIALS OF BUSINESSFINANCER.M. Srivastava & Shubhra Verma

ISBN: 978-93-5202-156-7 Edn: 2016 Price: ` 1550 (US $ 62)

Part 1: Introduction

Part 2: Techniques of Financial Analysis

Part 3: Planning Funds Requirements

Part 4: Raising of Funds

Part 5: Institutional Financing

Part 6: Working Capital Management

Part 7: Management of Income

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MICRO FINANCEG. Khatoon, Vatsala G. & H.A. Raghavendra

ISBN: 978-93-5262-034-0 Edn: 2016 Price: ` 850 (US $ 34)

1. Introduction to Finance2. Financial Institution3. Micro Credit4. Self Help Groups5. Functioning of Self Help Groups

WORKING CAPITALMANAGEMENTTheory and PracticeP. Periasamy

ISBN: 81-8318-259-3 Edn: 2016 Price: ` 895 (US $ 36)

1. Working Capital Management – Nature and Scope2. Planning and Financing of Working Capital3. Liquidity and its Test4. Cash Management5. Inventory Management6. Management of Accounts Receivables

EMERGING TRENDS OFFINANCIAL SERVICES IN INDIAKailash Ch. Biswal & G. Singaiah

ISBN: 978-93-5202-195-6 Edn: 2016 Price: ` 950 (US $ 38)

Section I: MicrofinanceSection II: Banking and InsuranceSection III: Financial InclusionSection IV: Capital Market and Stock Market

ISBN: 978-93-5202-193-2 Edn: 2016 Price: ` 750 (US $ 30)

MICROFINANCEO.C. Rana & Hem Raj1. Microfinance – An Introduction, 2. Demand and Supplyof Microfinance, 3. Microfinance – A Development Strategy...,4. Role of Grameen Banks in Microfinance, 5. MicrofinanceInnovative Concepts..., 6. Analyzing and Managing FinancialPerformance of MFIs, 7. Analyzing and Managing Financial...,8. Financial Ratios, Capital Adequacy..., 9(A). RevenueModels of Microfinance, 9(B). Role of Subsidies and Donorsin Microfinance, 9(C). Benchmarking and Rating of MFIs,10. Microfinance – Operational Rvaluation, 11. BusinessPlanning – Impact Assessment..., 12. Cost, Volume andProfit (CVP) Analysis..., 13. Market Evaluation of Microfinance..., 14. Pricing ofFinancial Services, 15. Legal and Regulatory..., 16. Social Evaluation of Microfinance,17. Role of Ethics in Microfinance, 18. State Intervention in Rural Credit, 19. BankLinkup and Programme, 20. Governance and the Constitution..., 21. Interme-diaries for Microfinance, 22. Microfinance Delivery Models.. ., 23. EmergingIssues in Microfinance, 24. Gender Issues in Microfinance, 25. Role of Technologyin Microfinance, 26. Micro Credit as Priority Sector Advance, 27. Impact ofMicrofinance on Empowerment of Women, Bibliography, Model Test Paper

RISK MANAGEMENTB.A. Karunakara Reddy, Narasimhan K.& C. Jaffer Mohammed

ISBN: 978-93-5262-063-0 Edn: 2016 Price: ` 750 (US $ 30)

1. Introduction to Risk2. Introduction to Risk Management3. Credit Risk4. Market Risk5. Operational Risk6. Tools for Risk Management

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FINANCIAL MANAGEMENTP.S. Ravindra, V.K. Kumar & P.V. KumarSection I: Introduction to Finance and Financial

ManagementSection II: Financing DecisionSection III: Investment and Dividend DecisionSection IV: Working Capital and Management of Working

CapitalSection V: Mergers and Acquisitions

ISBN: 978-93-5202-845-0 Edn: 2015 Price: ` 1250 (US $ 50)

INTERNATIONAL FINANCIALMANAGEMENTP.K. Sinha1. Introduction to International Financial Management,2. International Flow of Funds and Balance of Payments,3. International Monetary System, 4. Foreign ExchangeMarket, 5. Currency Futures and Option Markets, 6. TheInternational Financial Markets and Cash Management,7. Economic Theories of Exchange Rate and thePurchasing Power Principle, 8. International PortfolioManagement with Exposure Management, 9. InternationalTrade Finance, 10. Regulatory Framework of InternationalFinance, 11. Financial Management of Multinational Firm,12. International Acquisitions, 13. Interest Rate Swapsand Currency Swaps, 14. Interest Rate Markets


Student Manual


FINANCE

ISBN: 978-93-5202-504-6 Edn: 2015 Price: ` 1950 (US $ 78)

FINANCIAL MANAGEMENTM. Madana Mohan, G.S. Rao & P. Sheela

I . Nature and Scope of Financial ManagementII . Financial Planning

II I . CapitalizationIV. Cost of CapitalV. Capital Structure

VI . Leverages and EBIT-EPSVII. The Investment Decisions

VI II . Working Capital ManagementIX. Money ManagementX. Dividend Decisions

XI. Analysis and Interpretation of FinancialStatements

XII. Funds Flow StatementXIII . Cash Flow StatementXIV. Ratio AnalysisXV. Corporate Restructuring and Corporate Governance

ISBN: 978-93-5202-843-6 Edn: 2015 Price: ` 1750 (US $ 70)

FINANCIAL MANAGEMENTP.V. Kulkarni & B.G. SatyaprasadPart I : IntroductionPart II : Financial AnalysisPart III : Source of FinancePart IV : Development of Funds

Cases and TablesIndex

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ISBN: 978-81-8488-208-7 Edn: 2015 Price: ` 850 (US $ 34)

FINANCIAL MARKETS ANDINSTITUTIONSE. Gordon & K. Natarajan1. The Financial System in India2. Money Market3. New Issues Market4. Secondary Market5. Merchant Banking6. Mutual Funds7. Discounting, Factoring and Forfeiting8. Financial Institutions

ISBN: 978-93-5202-503-9 Edn: 2015 Price: ` 1650 (US $ 66)

PROJECT MANAGEMENT ANDCONTROLNarendra SinghPart-I – Project Formation, Appraisal and Investment DecisionMaking: 1. Project – Concept, Meaning and Total..., 2. Expenditure ofDifferent..., 3. Formulation of Project and Feasibility..., 4. Classification ofProjects and..., 5. Appraisal and Evaluation of Projects, 6. EnvironmentalAppraisal..., 7. Estimation of Cost of Project, 8. Financing and Financial...,9. Financial and Economic Analysis..., 10. Investment Decision andApproval..., 11. Important Terminologies ..., 12. Present Value Table,Part-II – Project Planning, Scheduling, Implementation and Control: 13. Project Admission,14. Project Organisation and..., 15. Engagement of Project Consultants, 16. Project Implementationand..., 17. Contracts and Materials..., 18. Project Implementation and..., 19. Project Monitoring andControl, 20. Financial Management and..., 21. Important Terminologies..., Part-III – Project Completionand Evaluation: 22. Completion of Projects and..., 23. Closure of Contracts, 24. Completion Cost of...,25. Capitalisation of..., 26. Post-project Evaluation of..., 27. Capital Investment Practices, 28. ImportantTerminologies..., Part-IV – General: 29. Government Projects, 30. Social Projects, 31. Import SubstitutionProject, 32. Infrastructure Projects, 33. Special Economic Zone Projects, 34. Real Estate Sector Project,35. Incentive from State/Central..., 36. Taxonomy in Projects, 37. Strategic Management in Projects.

MICRO FINANCE IN INDIAKaustubh Jain & Sanjeev Dubey

ISBN: 978-93-5202-559-6 Edn: 2015 Price: ` 1250 (US $ 50)

1. Introduction2. SHG Banking3. Madhya Pradesh Micro Finance – Progress and

Prospects4. Madhya Pradesh MFIs Status5. Sample MFIs6. Micro Finance Regulation7. Micro Finance Scenario8. Socio-techno of MFIs9. Problems and Prospects of Micro Finance

10. ConclusionsAcronymsBibliography

INDIAN FINANCIAL SYSTEME. Gordon & K. Natarajan

1. The Financial System in India2. Primary or New Issue Market vs. Secondary

Market3. Financial Institutions4. Commercial Banking System5. Investment Policy of Commercial Banks –

Liquidity and Profitability6. Banking Sector Reforms7. Reserve Bank of India8. Securities and Exchange Board of India9. Financial Services

ISBN: 978-93-5202-958-7 Edn: 2015 Price: ` 750 (US $ 30)

10. Types of FinancialServicesSkill Development

FINANCIAL SERVICES IN INDIAV.A. Avadhani1. Financial System and Real System, 2. Reserve Bank and FinancialSystem, 3. Saving, 4. Financial System, 5. Reserve Bank as Central Bankin India, 6. RBI – Organisation, 7. Reserve Bank: Its Role, 8. CommercialBanking, 9. Banks as Intermediaries, 10. Credit Cards in India (PlasticMoney), 11. NBFCs – An Overview, 12. Growth of Non-bank FinancialServices, 13. Management of Financial Services, 14. Merchant Banking,15. Mutual Funds, 16. Venture Capital Funds, 17. Lease, Hire Purchaseand Housing Finance, 18. Credit Rating Services, 19. Role of Registrars,20. Underwriting Services, 21. Marketing of Issues, 22. Custodian andCustodial Services, 23. Factoring and Forfaiting, 24. Insurance Services, 25. Mergers and Acquisitions,26. Sample Case Studies on Companies, 27. SEBI and Investor Protection, 28. Functions of SEBI,29. Institutional Structure in Capital Market, 30. Reforms and State of Capital Markets, 31. New IssuesMarkets and Problems, 32. Money Markets and its Instrument, 33. Securities Trading Regulations,34. Instrument of Issue and Trading, 35. Stock Markets in India, 36. OTCEI and NSE, 37. Stock Market Operationsand Functions, 38. Trading in the Equity Market, 39. DEBT (Gilted Securities) Markets, 40. Security MarketIndicators, 41. Interest Rates – Theory and Structure, 42. Basics of Portfolio Management Services, 43. ForeignExchange Markets, 44. Euro-Currency Markets, 45. Exchange Risk Management, 46. Exchange Management inIndia, 47. Marketing of Financial Services Select Bibliography

ISBN: 978-93-5202-913-6 Edn: 2015 Price: ` 1650 (US $ 66)

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ISBN: 978-81-8488-703-7 Edn: 2015 Price: ` 950 (US $ 38)

CORPORATE RESTRUCTURINGMerger, Acquisition andOther FormsBhagaban Das, Debdas Raskhit& Sathya Swaroop Debasish

Section I : BasicsSection II : Merger and AcquisitionSection III: Other FormsSection IV: Case Studies


FINANCE

SAVINGS AND INVESTMENT INRURAL INDIAElangbam Nixon Singh

1. Pattern of Rural Savings and its Investment2. Socio-economic Profile of Manipur3. Formal Rural Savings and its Investment4. Informal Rural Savings and its Investment5. Findings of the Study and Suggestions

AppendicesBibliographyAbbreviation

ISBN: 978-93-5097-631-9 Edn: 2013 Price: ` 650 (US $ 26)

EMERGING TRENDS INFINANCE AND BANKINGPavnesh Kumar

Part I: Emerging Trends in Financial Inclusion

Part II: Emerging Trends in Banking

ISBN: 978-93-5142-653-0 Edn: 2014 Price: ` 850 (US $ 34)

ISBN: 978-93-5142-804-6 Edn: 2014 Price: ` 350 (US $ 14)

FINANCIAL SECTOR ANDECONOMIC DEVELOPMENTAvinash B. Shendre

1. Performance of Postal Services in Rural Areas with SpecialReference to in Thane District

2. Financial Liberalization and Foreign Institutional Investment Flowsin India: Experiences and Policy Issues

3. Role of Financial Institutions in Agriculture Sector4. Non-Banking Financial Companies (NBFCs): An Emerging Sector

in Indian Financial Sector5. Role of NABARD in Agricultural and Rural Development of India6. Role of Financial Sector in the Economic Development of India7. Emergence of Banking Industry and its Services in India8. Contribution of Finance Sector in Economic Development of India9. Role of MFIs in Global Scenario

10. Finance: The Backbone of the Indian Industry11. O;kikjh c¡dkapk ‘ksrh foRriqjoBk12. Lo;lgk¸;rk cpr xV% xzkeh.k yksdakP;k lekftd&vkfFkZd ntkZ lq/kkj.;kps izHkkoh lk/ku

FDI IN INDIA: OPPORTUNITIES& CHALLENGESB.B. Suryawanshi, Santosh Keskar& Mahesh Jadhav

Edn: 2014 Price: ` 750 (US $ 30)

1. Foreign Direct Investment in Retail Sector, 2. FDI in India in RetailSector and Sustainable Development, 3. Implications of Foreign DirectInvestment Policy in Multi-brand Retail in India, 4. FDI in Retail: Prospectsand Challenges, 5. Foreign Direct Investment in Retail Sector: Favorableand Unfavorable, 6. Foreign Direct Investment in Retail – Good or Bad,

7. Foreign Direct Investment in Retail Sector, 8. Impact of Multi-brand Foreign Direct Investment inRetail Sector in India, 9. Challenges and Future of FDI in Retail Sector, 10. Foreign Direct Investmentin Retailing: A Reinventive Approach, 11. Impact of Foreign Direct Investment on Indian AgriculturalMarketing, 12. Foreign Direct Investment in Agriculture: Problems and Prospects, 13. Role of ForeignDirect Investment in Indian Agricultural Sector, 14. Foreign Direct Investment in Agricultural Sector,15. Foreign Direct Investment in Agricultural Sector in India, 16. Harnessing Potential of FDI forInclusive Growth in India, 17. Foreign Direct Investment in India and Inclusive Growth, 18. Opportunitiesand Challenges of FDI in Inclusive Growth and Development .... (Contd.)

CAPITAL FLOWS:OPPORTUNITIES ANDCHALLENGES FOR INDIAGeorge Oommen, G.S. Shikhare, RadhikaLobo, Rakesh Bhoir & Mahadeo Yadav1. Regulatory Aspects Concerning Capital Inflow in India, 2. Trends inCapital Flows to Indian Economy: Opportunities and Challenges, 3. Volatile

ISBN: 978-93-5097-397-4 Edn: 2013 Price: ` 950 (US $ 38)

Capital Flows: Challenges for Indian Economy, 4. Capital Flows in India – An Overlook, 5. Sector-wiseForeign Investment in India, 6. Foreign Direct Investments in India and its Sector-wise Distribution,7. Capital Inflows: Sectoral Analysis, 8. Trends in Capital Inflows: Source, Components and Sectors,9. Sector-wise Pattern of Capital Flows in India, 10. A Critical Analysis of FDI in Retail in India,11. Foreign Direct Investment in India's Retail Trading: Opportunities and Challenges, 12. A DescriptiveStudy on FDI in Retail in India – Opportunities and Challenges, 13. FDI – Retail Industry in India, 14. FDIin Indian Retail Sector: An Analysis of Competition in Agri-food Sector, 15. FDI in TelecommunicationSince 1991, 16. FDI in Higher Education: Challenges and Opportunities for India..... (Contd.)

ISBN: 978-93-5097-454-4 Edn: 2012 Price: ` 1495 (US $ 60)

THE INDIAN FINANCIAL SYSTEMAND FINANCIAL MARKETOPERATIONVasant DesaiPart I: The Indian Financial System1. Financial Systems: An Overview 2. The Indian FinancialSystem 3. The Reserve Bank of India 4. Monetary Policyand Credit Control 5. Development Finance Inst itutions

6. Insurance and Mutual Funds 7. Interest Rate Structure 8. Financial SectorReformsPart II: Financial Market Operations9. The Money Markets 10. The Capital Market 11. Recent Trends in the CapitalMarket 12. Stock Exchange Transaction 13. The New Issue Market 14. GovernmentSecurit ies Market 15. Investor’s Protection 16. Financial Services 17. CreditRating in India

ISBN: 978-93-5051-349-1 Edn: 2012 Price: ` 850 (US $ 34)

1. Personal Wealth Management – An Overview2. Assets, Asset Class and Asset Allocation3. Immovable Property – Real Estate4. Movable Properties5. Government Bonds and Other Securities6. Deposits – Banks and Corporate7. Mutual Funds8. Shares and Stock Market9. Gold

PERSONAL WEALTH MANAGEMENT –A Complete GuideM. Ganeshan

10. Derivatives and Commodities Market11. Business Ventures12. Liabilities – Personal and Family Obligations13. Credit Cards – A Debt/Death Trap14. Insurance – Life, Health, General15. Proposed Direct Tax Code16. Personal Wealth Management – Your Vision

and Mission17. Scams – Beware!

18. Some Real LifeExperiences

19. Forms and Charts, FAQs,Final SermonGlossaryBibliography


ISBN: 978-93-5024-938-3 Edn: 2011 Price: ` 550 (US $ 22)

FIRST STEP TOWARDS THESTOCK MARKETS IN INDIAVikas Kumar Thakur

1. Basics of Earnings2. Investments3. Securities’ Market4. Primary Market5. Secondary Market6. Instruments in the

Secondary Markets7. Depository8. Mutual Funds9. Clearing and Settlement

10. Company Affairs11. Corporate Analysis12. Ratio Analysis13. Share Trading14. Risk Management15. Funds Management16. Wealth Accumulation17. Income Tax in India18. Vital Information

ISBN: 978-93-5051-648-5 Edn: 2012 Price: ` 850 (US $ 34)

INDIAN FINANCIAL SYSTEMS.B. Deodhar & Aditi A. Abhyankar1. Financial System: Definition and Meaning, Constituents and Functions2. Macro Economics Dimensions of Financial System 3. Flow of Funds andFinancial Development 4. Indian Financial System: Past and Present5. Major Issues in the Indian Financial System: Narasimham CommitteeReport (1991) 6. Financial Institutions - Reserve Bank of India: MonetaryPolicy of RBI 7. Commercial Banks: Assets and Liabilities of CommercialBanks and Cooperative Banks 8. Non-Bank Finance Companies (NBFCs)

9. Development Finance Institutions 10. Investment Institutions: Insurance Companies and Mutual Funds11. Small Savings, Provident Fund and Pension Fund 12. Financial Services 13. Financial Markets inIndia 14. Money Market 15. Government Securities Market: Internal Debt: Debt Trap16. Capital Market 17. Secondary Capital Markets: Stock Exchanges 18. Foreign Exchange Market19. International Financial Markets 20. Financial Inclusion – Microfinance Annexure.

INTERNATIONAL FINANCEP.G. Gopalakrishnan &Nandini Jagannarayan

ISBN: 978-93-5051-364-4 Edn: 2011 Price: ` 550 (US $ 22)

1. Introduction to International Finance, 2. Balance ofPayments, 3. Foreign Exchange Market Theory, 4. Failureof Bretton Woods Conference, 5. Concepts in ForeignExchange Market and Basic Arithmetic, 6. Foreign ExchangeMarket in India, 7. Foreign Exchange Trades Settlement inIndia, 8. Foreign Exchange Risk and Exposure, 9. Futures

and Options, 10. An Overview of the Non-deliverable Forward Market (NDF),10. An Overview of the Non-deliverable Forward Market (NDF), 11. InternationalBanking, 12. Euro-currency Market, 13. International Financial Market, 14. Risksin Banking and Bank for International Settlement, 15. European Monetary System,Appendix, Case Study, Bibliography.

FINANCIAL MANAGEMENTM. Gangadhara Rao, P. Sheela& M.S.V. Prasad

ISBN: 978-93-5051-419-1 Edn: 2011 Price: ` 850 (US $ 34)

I : Investment Decision-makingI I : Indian Capital MarketII I : BankingIV : Risk and InsuranceV : Miscellaneous

ISBN: 978-93-5051-119-0 Edn: 2011 Price: ` 1250 (US $ 50)

CORPORATE MANAGEMENT(TEXT AND CASES)M.B. Shukla1. Company Management, 2. Corporate Sector in India,3. Professional Management, 4. Corporate Governance,5. Corporate Governance Committees Reports, 6. GoverningBoard, 7. Multinational Corporation, 8. Competition andCompetitiveness in India, 9. Managerial Remuneration,10. Securities and Exchange Board of India (SEBI),11. Capital Market in India, 12. Development Financial

Institution in India, 13. Foreign Investment in India, 14. Corporate Restructuring,15. Mergers and Acquisitions in India, 16. Corporate Financial Reporting in India,17. Corporate Social Responsibility in India, 18. Management Discussions andAnalysis, 19. Industrial Sickness in India, 20. Turnaround Management,21. Public Enterprises in India, 22. Restructuring of Public Enterprises in India,23. Coordinating and Facilitating Corporate Agencies, 24. Corporate Ethics inIndia.

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FINANCE IN RETAILVinod

1. Introduction to Financial Accounting2. Profit Planning and Budgeting3. Financial Statement Analysis: Horizontal and

Vertical Analysis4. Financial Statement Analysis: Ratio Analysis5. Foreign Direct Investment

ISBN: 978-81-8488-648-1 Edn: 2010 Price: ` 550 (US $ 22)

FINANCESERVICES MANAGEMENT– CALL FOR THE FUTUREMadhuvanti Sathe, Aditi Markale,Dhananjay Mandlik, Avinash Joshi &Anuradha Khare

ISBN: 978-93-5097-052-2 Edn: 2012 Price: ` 850 (US $ 34)

Track 1 : FinanceTrack 2 : General ManagementTrack 3 : Human ResourcesTrack 4 : Information TechnologyTrack 5 : Marketing

CONTEMPORARY ISSUES INMERGERS AND ACQUISITIONSManju Gupta

1. Introduction2. Regulatory Framework of Mergers and Takeovers

in India3. Valuation of Firm4. Defenses against Hostile Takeover5. HR Issues in Merger6. Case Studies on Mergers and Acquisitions7. References

ISBN: 978-81-8488-972-7 Edn: 2010 Price: ` 450 (US $ 18)


INTERNATIONAL TRADE, BUSINESS AND EXPORT MARKETING

ISBN: 978-81-8488-766-2 Edn: 2017 Price: ` 1595 (US $ 64)

FOREIGN TRADE AND FOREIGNEXCHANGEB.K. Chaudhuri & O.P. Agarwal1. Foreign Trade, 2. Instruments of Foreign Trade, 3. Import/ExportControl, 4. Exchange Control in India, 5. Import Finance, 6. Cross-BorderFinancing Export Finance – Pre-shipment, 7. Cross-border BankingExport Finance – Post-shipment, 8. Export Promotion Incentives, 9. Import/Export Guarantees, 10. Foreign Remittances, 11. Foreign Travel andRelease of Exchange, 12. Account of Foreign Nationals/Firms/Companiesand Rupee Accounts of Non-Resident Banks, 13. Ordinary Non-Resident Rupee (NRO)/Accounts,14. Non-Resident (External), EEFC and FCNR (Banks) Accounts 15. Blocked Accounts/ResidentForeign Currency Accounts, 16. Investments in India by Non-Residents, 17. Returns and Statements,18. Various Risks in Banking, 19. Foreign Exchange, 20. Commercial Rates of Exchange, 21. Calculationof Exchange Rates, 22. Forward Exchange Contracts, 23. Option Forwards and Swaps, 24. Extension/Cancellation of Forward Contracts, 25. Exchange Position, 26. International Financial Institutions.


Student Manual

Edn: 2017 Price: ` 550 (US $ 22)

INTERNATIONAL BUSINESSENVIRONMENTP. Subba Rao

1. International Business2. International Business Environment3. Multinational Corporations4. International Finance and Foreign Exchange5. International Marketing6. International Human Resource Management and

Development7. Regional Trade Blocks

Skill Development

INTERNATIONAL BUSINESSMANAGEMENTM. Jeyarathnam

ISBN: 978-93-5262-058-6 Edn: 2017 Price: ` 950 (US $ 38)

1. International Business – An Overview, 2. InternationalBusiness Environment, 3. Theories of International Trade,4. Policy Framework for Global Trade, 5. Foreign DirectInvestment, 6. Regional Trade Blocks, 7. World TradeOrganisation, 8. Country Evaluation and Selection,

ISBN: 978-93-5024-841-6 Edn: 2017 Price: ` 1500 (US $ 60)

INTERNATIONAL BUSINESSENVIRONMENTFrancis Cherunilam1. International Business and Its Environment2. International Economic Cooperation and Agreements3. International Economic Institutions4. International Trade and Investment Theories5. International Trade and Payments6. International Investment7. Multinational Corporations8. Global Competitiveness9. International Operations Management

10. International Monetary System and Foreign ExchangeMarket

11. GlobalisationCases

9. International Strategy, Organisation and Control, 10. Global Operations andSupply Chain Management, 11. Financial Management in International Business,12. Management of Exchange Rate Risk, 13. Global Human Resource Management,14. Marketing Management in Global Business, 15. Ethics and Social Responsibility,16. Conflicts and Negotiation in International Business, 17. Export ImportProcedures and Documentation, 18 Multinational Enterprises, 19. E-commerceand International Business, References, Question Papers

INTERNATIONAL TRADE ANDFINANCEMohd. Akbar Ali Khan& Kuntluru Sudershan

Edn: 2019 in press

Section 1 : International Business and FinanceSection 2 : Foreign Investment and Capital MarketsSection 3 : Accounting, Reporting and Balance ofPaymentsSection 4 : WTO, EXIM Policy and Export

PerformanceSection 5 : International Trade and EcommerceSection 6 : Emergence and Growth of MNCs

INTERNATIONAL BUSINESSO.P. Agarwal

1. Introduction to International Business2. Introduction to Balance of Payments...3. Export Import Financing4. International Trade Expansion in India5. Global Business Environment6. Role of Trade Blocks7. International Trade and Foreign Direct...8. International and Domestic Human Resource

Management9. WTO in International Trade

10. International Business11. International Marketing Entry Strategies12. Role of Organisations in Trade13. Theories of International Trade14. Management of Risks in International Trade

Bibliography

ISBN: 978-93-5273-863-2 Edn: 2017 Price: ` 895 (US $ 36)

INTERNATIONAL MARKETINGRathor, Jani & Rathor The Nature and Scope of International Marketing Imports and Exports of India Post-LiberalisationExport-Import Policy Agencies Helping InternationalMarketing and Measures Taken for Export PromotionMarine Insurance Clearing and Forwarding of Cargo Trade Practices; A Base for International Marketing International Marketing in Service Sector Industry(E-marketing) Methods of Payment for Settlement International Marketing Research Product Development for Overseas MarketCase Studies on International Marketing Documents Used in Shipment ofGoods Appendices Select Bibliography Review Questions

ISBN: 81-7866-120-9 Edn: 2017 Price: ` 950 (US $ 38)

INTERNATIONAL BUSINESS(Text & Cases)P. Subba Rao

ISBN: 978-93-5202-220-5 Edn: 2017 Price: ` 1650 (US $ 66)

1. International Business: An Overview, 2. Theories of International Trade,3. International Business Environment, 4. Country Evaluation and Selection,5. Modes of Entering International Business, 6. Foreign Direct Investment,7. Globalisation, 8. World Trade Organisation, 9. Multinational Corporations,10. Conflicts and Negotiations in International Business, 11. InternationalTrade: Policies and Relations, 12. Trade Blocks and Business Centres,13. International Business: Size and Growth, 14. Global StrategicManagement and Business Ethics, 15. International Accounting, 16. International Finance and ForeignExchange, 17. Balance of Payments (Special Reference to India),18. International Financial Institutionsand Liquidity, 19. International Marketing, 20. Foreign Trade Procedures, 21. International Productionand Logistics Management, 22. International Human Resource Management, 23. Controlling andEvaluation of International Business, 24. E-Business vis-a-vis International Business, 25. Future ofInternational Business: Special Emphasis on India and China, 26. Cases Studies, Index.


Student Manual

forthcoming books - Himalaya Publishing House

Documents

Transcript of forthcoming books - Himalaya Publishing House