Do It YOUR Way - Personal Care Wipes of Tomorrow

123
Do It YOUR Way Personal Care Wipes of Tomorrow April 2012

Transcript of Do It YOUR Way - Personal Care Wipes of Tomorrow

Do It YOUR Way Personal Care Wipes of TomorrowApril 2012

Personal Care Wet Wipes Market

Direct link to Market Overview

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MARKET DATA

Global Wet Wipes MarketPersonal Care Wipes by region

• North America and Western Europe dominate the wipes market with around 60%,but falling growth rate (saturated market, growth via diversification)

• Highest growth expected in emerging markets, mainly South America and Middle East & Africa (higher incomes, westernisation, changing consumer lifestyles)

Total Retail Value Personal Care Wet Wipes, 2010: 6.6 US$ bn

1.34

0.18

0.40

0.65

0.181.50

2.36Asia Pacific

Australasia

Eastern Europe

Latin America

Middle East and Africa

North America

Western Europe

Source: Euromonitor 3

13%

2%

65%

17%3%

General Purpose WipesIntimate WipesBaby WipesFacial Cleansing WipesDeodorant Wipes

Global Wet Wipes MarketPersonal Care Wipes Segments

• Baby wipes segment is the leading one accounting for 4.2 US$ bn. It is forecasted to globallygrow with a CAGR of 3.5% until 2015, specially pushed by the growth in emerging marketsas South America, Eastern Europe, Middle East and Africa.

• General purpose wipes and intimate wash wipes are expected to have the highest relative growth in value until 2015, with an estimated CAGR of 4.6% and 6.5% respectively.

• Private label is significantly gaining market share.

Total Retail Value Personal Care Wet Wipes, 2010: 6.6 US$ bn

Source: Euromonitor 4

- MARKET DATA:- Continuously growing market

- Baby wipes remain an established category

- General purpose and intimate wash wipes show higher growth rates

Personal Care Wet Wipes Market Today

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KEY CLAIMS

353

266

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Baby Wipes – Key ClaimsGlobal New Launches 2010 according to GNPD

469 Global new launches

travel

no-tearsantibacterial

deepcleansing eco-certified

protects the skin

sensitiveskin

extra-soft

353

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MILDNESS NATURAL CARE SOFTNESS CLEANSING TASK SPECIFIC CONVENIENCE

Baby Wipes – Key ClaimsGlobal New Launches 2010 according to GNPD

travel

no-tearsantibacterial

deepcleansing eco-certified

protects the skin

sensitiveskin

extra-soft

284

201185

163

112 109 99 92 9275

57 57 55 52 50 49 40 39 37 34 33

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370 Global new launches

Facial Care Wipes – Key ClaimsGlobal New Launches 2010 according to GNPD

waterproofmascara removal

soft feelingdelicate skin

anti-ageingorganic

ingredient on-the-go

12 hmoisturising

284

201185

163

112 109 99 92 9275

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370 Global new launches

Facial Care Wipes – Key ClaimsGlobal New Launches 2010 according to GNPD

MILDNESS NATURAL CARE SOFTNESS CLEANSING TASK SPECIFIC CONVENIENCE

waterproofmascara removal

soft feeling

delicate skin

anti-ageing

organicingredient on-the-go

12 hmoisturising

- MARKET DATA:- Continuously growing market

- Baby wipes remain an established category

- General purpose and intimate wash wipes show higher growth rates

- KEY CLAIMS: - Convenience as one of the major benefit related to wipes:

Ease-of-use, time-saving, on-the-go

- Mildness, Care, Natural, Softness, Cleansing, Task specific

Personal Care Wet Wipes Market Today

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DIVERSIFICATION

SUN protection wipes

Diversification in Wet WipesSun Care

SELF-TANNING wipes

Garnier Delial Ambre Solaire Spain – August 2010

Solcare self-tanning wipes Spain – May 2010

Nivea sun touch self-tan wipes, moisturizing care Italy - 2011

After sun wipes

Banana Boat Aloe aftersun cleansing wipes – travel size - US – 2011Eroski self-tanning wipes

Spain – May 2010

Shady Day brand are Daily Sun Protection Wipes SPF 30+South Africa – March 2011

Skin Food Green Coffee Sun Tissue SPF 30 PA++ is said to be food therapy for the skinThailand - April 2010

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SPF 30+

SPF 30 PA++

Diversification in Wet WipesNew applications

Anti-Mosquito / Insect Repellent

Tooth Wipes

Hair colour removal

(Colomer) Llongueras hair colourant stain removal wipes Spain – Feb 2011

(Pigeon) Pigeon Anti-mosquito wet wipes South Africa – Feb 2011

(Gillette) Oral-B Brush Aways are Mint flavoured Teeth WipesSpain – 2010

Sports

(University Medical Pharmaceuticals) product offers acne control for active teens and adults, and is conveniently individually-wrapped for on-the-go cleansing - US – April 2010

(Johnson&Johnson) Neutrogena Multi-Defence wet wipesIreland – Feb 2011

Protecting skin from the five major daily aggressors: sun, heat, cold, pollution and wind

Multi-defence

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Heavy Duty Hand Cleaning

(Nice Pack) Grime Boss Heavy Duty Hand Cleansing Wipes, easily removes latex paint, grease, grime, oil, gunk and odors, with Pro-Klean Moisturizing FormulaUS– July 2011

Energising

De-Make-up Exfoliating

Socks

Diversification in Wet WipesDifferent application forms

(Kimerly-Clark) Spa sensials Intensive Moisturizing and Conditioning Hand and Foot Treatment System The pack contains socks and gloves that are ready fused with aloe, avocado extract, jojoba extract, and vitamins A, B5 and E.

Included are two exfoliating buffs, two pairs of socks, and two pairs of gloves

US – 2009

(Rossman) Rival de Loop Clean & Care Eye Make-Up Remover PadsGermany – March 2011

(Sephora) Eye Makeup Removing Pads Italy – January 2011

(Johnson&Johnson) Clean&Clear energizing cleaning pads with a combination of Vitamin C and ginseng.US – Sep 2010

Anti-acne

(Avon) Anti-acne treatment padsUS – Sep 2010

Gloves

Buffs

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Pads

- MARKET DATA:- Continuously growing market

- Baby wipes remain an established category

- General purpose and intimate wash wipes show higher growth rates

- KEY CLAIMS: - Convenience as one of the major benefit related to wipes:

Ease-of-use, time-saving, on-the-go

- Mildness, Care, Natural, Softness, Cleansing, Task specific

- DIVERSIFICATION: - Delivering EXTRA benefits, ACTIVE performance, different application

areas & forms

Personal Care Wet Wipes Market Today

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SEGMENTATION

SEGMENTATION in Wet WipesFeminine Hygiene

(Carrefour) Intimate wet wipesItaly – Sep 2010

(Reckitt Benckiser) Intima individual hygiene wipes France – Feb 2011

(Faith in nature) Faith in nature feminine wipesUK – Jan 2011

Made with 100% soft

viscose and natural

organic Aloe vera

Intimate Wipes

(SCA Hygiene) Clean & Fresh Toilet hygiene wipesNew Zealand – Jan 2011

This product is safe to flush, biodegradable, enriched with aloe vera

(Beiersdorf) Nivea intimate wet wipesFrance – Feb 2011

With chamomile extract and lactic acid

Wet Toilet Paper

(UBESOL,S.L. for Mercadona) Deliplus intimate wet wipesItaly – Sep 2010

The hypoallergenic product features active

ingredients to strengthen body‘s natural defences

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SEGMENTATION in Wet Wipes Kids

(Kimberly-Clark) Huggies kits wet wipes - Mexico – Jan 2011

(Aldi) Anjinho Papel Higiénico Húmido para Crianças (Wet Toilet Wipes for Children)Portugal – April 2011

(P&G) Pampers Kandoo Sensitive Flushable Wipes US – July 2010

(Kimberly-Clark) Pull-Ups Flushable Moist Wipes are said to help encourage children to become more independent in the bathroom Canada – September 2011

(Ataman) Uni Kids cleaning wet wipes – Russia – July 2010

(D.L.P.) Leader Price Kids Toilet. This dermatologically tested product is hypoallergenic, paraben-free, flushable and claimed to help teach children to be clean -France - March 2011

(DM Drogerie Markt) DM Moist Tissues with Raspberry scent especially suited to the sensitive skin of childrenGermany – March 2011

Hand cleansingWet Toilet Paper

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SEGMENTATION in Wet WipesFamily & Men Care

Bald Head Wipes

Male Deodorising

Wipes

(Wingman Product) Wingman deodorising man wipesUK – Jan 2011

(Coty) Adidas refreshing body wipes for menJapan – March 2010

Refreshing Body wipes

for men

(BG products) Bald Guyz refreshing head wipes with green tea extract US – 2010

(Kyvy) Family wipes with Aloe VeraVietnam – Dec 2009

MultipurposeFamily Wipes

(The Mentholatum company) Oxy daily wipes Ireland – Sep 2009

Engineered to help deal with

male skin prone to spots, blackheads

and excess oil.

Men’s care

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SEGMENTATION in Wet Wipes Medical Care

(Target) Up&Up gentle medicated wipes with witch hazel and aloe are said to help cool, soothe and comfort for hemorrhoidal care US – April 2010

Hemorrhoids and vaginal care

(Professional Artists) Beauty so Clean brand. Convenient way to free items from germs, this is a launch of cosmetic Sanitizer wipes.US – October 2010

(Mega) Sani Adult personal cleansing wipesGreece – Jan 2011

This product is made with panthenol, hypericum and St John's wort which help enable cell reconstruction of damaged skin and calm possible irritation

(Boots) Boots first aid antiseptic wipesUK – Nov 2011

(Combe) Scalpicin Anti-Itch Medicated Wipes are said to relive itching on scalp, neck and around ears US – June 2009

Anti-itch

Hygiene

Russia– October 2009

sdsd

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Warm up Wipes

Restores damaged

hair

SEGMENTATION in Wet Wipes Pet Care

(Petkin) Petkin deodorized jumbo ear wipesUK – March 2009

(Avangard) Teddy dog hair care wet wipesRussia – Feb 2011

(United Pet Group) Perfect Coat deodorizing bath wipesUS – Dec 2010

Deodorising bath wipes

(Nestle) Friskies cleaning wipes for petsPortugal – Nov 2010

On-the-goproduct

Eye wipes for dogs

(La Fresh) W.a.g. Wash & Go Eye Wipes for DogsUS – Feb 2011

Ear cleanser & deodoriser pet wipes

Tooth pet wipes

(Petkin) Petkin tooth wipes indicated for cats and dogsCanada – Oct 2007

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- MARKET DATA:- Continuously growing market

- Baby wipes remains established category

- General purpose and intimate wash wipes show higher growth rates

- KEY CLAIMS: - Convenience as one of the major benefit related to wipes:

Ease-of-use, time-saving, on-the-go

- Mildness, Care, Natural, Softness, Cleansing, Task specific

- DIVERSIFICATION: - Delivering EXTRA benefits, ACTIVE performance, new application areas & forms

- SEGMENTATION:- KIDS wipes, Feminine Hygiene, Flushable, Patient/Medical Care, Pet Care

Personal Care Wet Wipes Market Today

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GOING NATURAL

Garnier youthful RadianceGreen mint & grape antioxidants

Nivea baby pure & naturalBiodegradable wipes,Natural Chamomilla extractFree from alcohol, perfume, parabens

Seventh GenerationFree of chlorine processing, fragrances, dyes, parabens,No animal ingredients

Addition of Natural Extracts Natural Fibres 100% Natural (& Organic)

Step by step to NATURAL wet wipes

Pads enriched with community trade tea tree oil

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Little Ones Eco Reducing impact on environment75% cotton, 25% viscose

AlterraOrganic Aloe Vera, natural essential oils,Free from synthetic fragrances, silicones, mineral oils etc, BDIH certified

Organic CircleOrganic certified by Ecocert

Bio Wipies100% biodegradable wipesNatural originDegradable packaging

Bum BoosaWipes from renewable bambooFree from alcohol, parabens, sulfatePlant based extracts, aloe, calendulaFor every purchase of this non synthetic,tree-free product a tree is planted

KleenexMade with Ecoform natural fibresAloe vera, cucumber

- MARKET DATA:- Continuously growing market- Baby wipes remains established category

- General purpose and intimate wash wipes show higher growth rates

- KEY CLAIMS: - Convenience as one of the major benefit related to wipes:

Ease-of-use, time-saving, on-the-go

- Mildness, Care, Natural, Softness, Cleansing, Task specific- DIVERSIFICATION:

- Delivering EXTRA benefits, ACTIVE performance, new application areas & forms

- SEGMENTATION:- KIDS wipes, Feminine Hygiene, Flushable, Patient/Medical Care, Pet Care

- GOING NATURAL:- Increasing demand for NATURAL Concepts (fabrics & lotion)

Personal Care Wet Wipes Market Today

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Personal Care Wet Wipes of Tomorrow

INDIVIDUAL CONCEPT or UNIVERSAL SOLUTION?

ECONOMIC or PREMIUM?

ALL PURPOSE or TASK SPECIFIC?

BASIC CLEANSING or ADDED VALUE?

NATURAL ADDITIVES or up to 100% NATURAL?

DIVERSIFICATION or SEGMENTATION?

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Do It YOUR Way ….

…. WITH BASF PERSONAL CARE WIPESTECHNOLOGIES & CONCEPTS

MILDNESS NATURAL CARE SOFTNESS CLEANSING TASK SPECIFIC

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SolubiliserCompound Emulsifier

P.I.T. Microemulsion Composition Nonionic Nonionic Anionic Cationic NaturalEm

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M

Emul

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MILDNESS + + + + + + + + +

NATURAL + + + (+) + + +

CARE + + (+) (+) +

SOFTNESS + + + + (+)

CLEANSING + + + + + + + +

TASK SPECIFIC +

SPECIAL BENEFITS

ProtectionWith high melting waxesAdded Lotion / creamMoisturising

MoisturisingAdded lotionEcocert approvedÖkotest conformEO - freeNatural skin lipids

Economic Extra mildnessFreshnessNatural skin lipid

100% natural basedEcocert approvedÖkotest conformEO - free

Maintains skin's microflorabalanceMildest surfactant

Ecocert approvedÖkotest conformEO - free

Ecocert approvedÖkotest conformEO - free

100% natural basedEcocert approvedÖkotest conformEO - free

Sensorial sensationStabilisation of dilutionEO free (Cosmedia® SP)

Sensorial sensationStabilisation of dilutionEO free (Cosmedia® Ultragel 300 & Cosmedia® Triple C)

100% natural basedEO freeSensorial sensationStabilisation of dilution

IndividualconceptsDifferentiationTrends

Active Ingred.

CLAIMS & CONCEPTS

Emulsion Compounds PolymersSurfactants

Anionic

Personal Care Wipes Technology MatrixEurope

+ Indicates possible claim & concept application

TEC

HN

OLO

GIE

S

CLICK on PRODUCT NAMES!!

for further details

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NEW NEW NEW*NEW

* RheocareTM XG is only available in EU

Emulgade® CMThe Multitalent Care Emulsion

Emulgade® CMPIT emulsion

Traditional emulsion

PIT: Phase Inversion Temperature 26

THE WELL ESTABLISHEDGLOBETROTTER

O/W

O/W

W/O

Micro emulsion / Phase inversion

Temperature (°C)

W/O

80 - 85 °C

Ratio: Oil phase / Water phase

80:20 20:8050:50

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Emulgade® CMPhase Behaviour of PIT Emulsions

• An emulsion formed above it’s PIT will be W/O

• On cooling the emulsion will invert to become O/W

• This phase inversion occurs at a temperature where interfacial tension is at a minimum

• Emulsions formed under these conditions have sub-micron particle size

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Emulgade® CMPIT in Practice

NormalO/W emulsions

2 - 20 µmPIT

O/W emulsions0.1 – 0.3 µm

magnification 400 x

50 µm

PIT emulsionsParticles not visible

at 400x magnification

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Emulgade® CMDroplet Size Comparison

Emulgade® CM is a water-thin, bluish white, liquid emulsion concentrate. It is manufactured by PIT technology, that gives a liquid and pumpable emulsion concentrate (in spite of the presence of solid high-melting waxes).

INCI: Cetearyl Isononanoate (and) Ceteareth-20 (and) Cetearyl Alcohol (and) Glyceryl Stearate (and) Glycerin (and) Ceteareth-12 (and) Cetyl Palmitate

Eco Status:

Dry substance: 39 - 43%

Rec. dosage: 10 – 15% (adult / face) 4 – 10% (baby)

Emulgade® CMTechnology

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Cetearyl Isononanoate Emollient

Ceteareth-20 EmulsifierCeteareth-12 Emulsifier

Cetearyl Alcohol WaxGlyceryl Stearate WaxCetyl Palmitate Wax

Glycerin Moisturiser

Benzoic Acid Preservative

Water

Emulgade® CMComposition

INGREDIENTS ECO STATUS FUNCTION

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Emulgade® CMMoisturisation Study

Application: single application

Test area: inner side of forearms

Number of individuals: 20 persons

Test parameter: determination of skin hydration with Corneometer CM 825 PC

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Experimental data of Skin Hydration (delta values)

-5,0

-3,0

-1,0

1,0

3,0

5,0

7,0

9,0

11,0M

ean

Cor

neom

eter

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untreated 0,0 0,2 -0,5 -0,3 0,6547 (6% Emulgade CM) 6,2 3,7 2,3 2,1 1,2475 (Benchmark 1) 4,5 2,0 0,7 0,5 -0,1583 (Benchmark 2) 5,2 2,6 0,9 0,9 0,0

after 2 hours after 4 hours after 6 hours after 8 hours after 24 hours

Baby Care Wet Wipes: 6% Emulgade® CM vs. Benchmark A & Benchmark B

6% Emulgade® CM were found to have an 8 hours moisturisation effect, Benchmark A & Benchmark B were found to have a 4 hours moisturisation effect

Emulgade® CMMoisturisation Study

** *

**

*

*

* p< 0,05 versus untreated

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BENEFITS

Short development time with optimised ingredient ratio

Easy to handle for impregnating wipes

Very good stability in dilution

Formulation flexibility

Easy to modify for individual concepts

Well perceived caring effect by emollients and waxes

Superior cleansing

Soft skin feeling

Excellent mildness

Emulgade® CMThe Multitalent Care Emulsion

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Protecting Waxes

Added LotionCream / Balm

Moisturising

For dry skin

Smoothness

Skin comfort

Baby soft skin

Effective make-up removal

Cleansing oils

Premiumcleansing

OTHERCONCEPTS

Multi-Action

Multipurpose

Travel

Self Tanning

Sun Care

After Sun

AP/Deo

Clinical…

With natural based waxes& moisturisers

Safe & gentle

Non irritating

Suitable for babies

Forsensitive skin

Mild to skin and eyes

Emulgade® CMWet Wipes Claims / Concepts & Formulations

MILDNESS NATURAL CARE SOFTNESS CLEANSING TASK SPECIFIC

Back to TechnologyOverview

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E - O Free Microemulsion

E - asy to use

E - cocert

Emulgade® CPE

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THE NATURAL BASED CARE COMPOUND

Emulgade® CPE

INCI : Olus Oil (and) Glycerin (and) Lauryl Glucoside(and) Polyglyceryl-2 Dipolyhydroxystearate (and) Glyceryl Oleate (and) Dicaprylyl Carbonate

Eco Status:

Preservative: None

Appearance: Yellowish, pumpable liquid at room temperature

Dry substance: 82 – 86 %

Rec. dosage: 2.5 – 5%

Approved for Cosmetics according to Natural & Organic Ecocert standards

Emulgade® CPETechnology

Emulgade® CPE is a high concentrated microemulsion based on theideal composition of effective cleansing EO-free emulsifying system withmoisturising natural skin lipids and vegetable oil

*

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Emulgade® CPEComposition

Olus Oil Emollient

Dicaprylyl Carbonate Emollient

Lauryl Glucoside Emulsifier

Polyglyceryl-2 Dipolyhydroxystearate Emulsifier

Glyceryl Oleate Lipid layer enhancer

Glycerin Moisturiser

Water

INGREDIENTS ECO STATUS FUNCTION

*

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Moisturisation StudyBaby Care Wet Wipes: 3% Emulgade® CPE vs. Benchmark A & Benchmark B

3% Emulgade® CPE were found to have an 8 hours moisturisation effect, Benchmark A & Benchmark B were found to have a 4 hours moisturisation effect

* ** **

Emulgade® CPEPerformance

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Emulgade® CPE (~ 4 % a.m.) vs. Emulgade® CPE Placebo (~ 4% a.m.) without Glyceryl Oleate applied on wipes

Glyceryl Oleate detectable on the skin after usage of Emulgade® CPE wipes

Adsorption test GMO on skin(Emulgade® CPE-Wipes)

0,00

0,15

0,30

0,45

0,60

0,75

0,90

1,05

1,20

1,35

1,50

Am

ount

of G

MO

in e

luat

e [µ

g/cm

² ski

n]

DE/06/154/1.1 DE/06/154/2.1(Placebo) untreated skin

** 100% significant vs. untreated skin*** 100% significant vs. Placebo**

***

Glyceryl Oleate is a natural lipid of human skin surface (stratum corneum)

Glyceryl Oleate is a natural lipid of human skin surface (stratum corneum)

Adsorption Test

Emulgade® CPEPerformance

Method:Panelists: 10

Test Products: Emulgade® CPE (~4% a.m.) Emulgade® CPE placebo (~4% a.m.) applied on wipes

Test Area: volar forearms

Application: rub 6 times with wipe over test area and extraction of an supernatant

Analysis: chromatography measurement of test product in μg / eluate

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BENEFITS

Short development time with optimised ingredient ratio

Economic in use (high concentrated)

Good stability in dilution

Good emulsifying power

Natural Based Care Compound:

=> EO-free, Ecocert approved, Soil association compatible, Nordic Swan & EU Ecolabel compatible, preservative free

Proven moisturising effect via natural skin lipids and moisturisers Contains lipid layer enhancer to strengthen the skin barrier function Effective cleansing Soft skin feeling Very good skin compatibility

Emulgade® CPEThe Natural Based Care Compound

*

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Caring oils

Added LotionCream / Balm

Moisturising

For dry skin

Protects againstmoisture loss

Lipid layer enhancing

Strengthens skin barrier function

Smoothness

Skin comfort

Baby soft skin

Effective make-up removal

Cleansing oils

Premiumcleansing

OTHERCONCEPTS

‘NATURAL’

Multipurpose

Travel

After Sun

Clinical…

Ecocert approved compound

Natural skin lipid

Natural based emollients andmoisturiser

EO-free

Ökotest conform

Safe & gentle

Suitable for babies

For sensitiveskin

Mild to skin and eyes

MILDNESS NATURAL CARE SOFTNESS CLEANSING TASK SPECIFIC

Back to TechnologyOverview

Emulgade® CPEWet Wipes Claims / Concepts & Formulations

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Eumulgin® PRO-CLSolubiliser Compound with the PRO of Care Lipid

Simply BabyProfessional /Institutional

Feminine Hygiene /Wet Toilet Paper

„Puress“Facial Wipes

Kids /Antibacterial

„On the Go“ Hand & Body

ECONOMIC, CLEAN and FRESH Wipes Concepts - with a “Touch of Care“-

43

Eumulgin® PRO-CLTechnology

Technology: Optimised solubiliser blend combined with thecaring benefits of a natural biolipid and a moisturiser

INCI : PEG-7 Cocoglycerides (and) PEG-40 Hydrogenated Castor Oil (and) Glycerin (and) Glyceryl Oleate

Eco Status:Active Matter: 100%

Appearance: Transparent, slightly yellowish liquid, pumpable

Preservatives: None

Rec. dosage: 0.5 – 2%

44

PEG-7 Cocoglycerides Solubiliser / Lipid Layer Enhancer

PEG-40 Hydrogenated Castor Oil Solubiliser

Glyceryl Oleate Skin Lipid / Lipid Layer Enhancer

Glycerin Moisturiser

Eumulgin® PRO-CL is an ideal composition of a gentle solubiliser systemcombined with a natural biolipid and moisturiser to ensure mildestcleansing and freshness…with a ‚Touch of Care‘.

INGREDIENTS FUNCTION

Eumulgin® PRO-CLComposition

45

Solubilising capacity of 1% Eumulgin® PRO-CL vs. market benchmarks in wipes dilution

Eumulgin® PRO-CLSolubilising Capacity

Emollient Concentration of additional

emollient

Eumulgin® PRO-CL PEG-40 Hydrogenated Castor Oil

Polysorbate 20

Cetearyl Isononanoate 0.1% X

Ethylhexyl Stearate 0.1% X

Sunflower Oil 0.1% X

Cetearyl Isononanoate 0.2% X

Ethylhexyl Stearate 0.2% X XSunflower Oil 0.2% X X X

Test formulations:1.0% Solubiliser0.1% Perfume0.5% Sodium Benzoate+ Additional Emollients

Solubilising capacity of EUMULGIN® PRO-CL dilution with up to 0.2% of additional emollients comparable or even better vs. market benchmarks

= stableX = separation

46

Eumulgin® PRO-CL Sensory Assessment vs. Solubiliser Benchmark

Comparable sensory profile of EUMULGIN® PRO-CL vs. market benchmark…but with an additional ‘Touch of Care’

Eumulgin® PRO-CLSkin Compatibility

Test Objective:Objective of the study was to determine the level of primary skin irritation caused by a single application of the test materials for a period of 24 hours.

Materials and Methods:Epicutaneous Patch Test 24 hVolunteers analysed : 22Study Period : 5 days per volunteerAppl./Amount of mat. : Occlusive patch test system /75 µl Number of Application : 1Location Test Areas : backResult: (Index <0.5 = not irritant)2% EUMULGIN® PRO-CL dil. : Index = 0.14 Aqua : Index = 0.14 5% EUMULGIN® PRO-CL dil. : Index = 0.05100% EUMULGIN® PRO-CL : Index = 0.00

‘’Very good’’ skin compatibility of EUMULGIN® PRO-CL… as mild as pure water to skin!!

48

Eumulgin® PRO-CLLipid deposition on skin (adsorption test)

Glyceryl Oleate is detectable on the skin after usage of EUMULGIN® PRO-CL wipes with 1% and 2% dilutions

Eumulgin® PRO-CL vs. Eumulgin® PRO-CL without GMO (Placebo) applied on wipes

BENEFITS

• Cost effective- 100% concentrate, preservative free

• Easy processing / Convenience- Cold process (liquid)

• Proven skin deposition of a ‚biolipid‘• Solubilising Power

- Perfume and additional emollients

• Extra mild cleansing

• Fresh Sensory- Non sticky, non oily, pure freshness- ..with a ‚Touch of Care‘

=> Complete solution for economic, simple wet wipe concepts with added value

Eumulgin® PRO-CLSolubiliser compound with the PRO of Care Lipid

50

Care Lipid

Lipid layer enhancing

To strengthen the skin barrier function

To protect skin from drying out

With a‘Touch of Care’

Extra mildCleansing

ECONOMICCONCEPTS

Professional

Patient Bath

Travel

Kids

Antibacterial

Hand & Body

Intimate

Wet Toilet Paper…

Natural skin Lipid, biolipid,

Natural basedMoisturiser

Safe & gentle

Suitable for babies

For sensitiveskin

As mild as pure water to skin

Eumulgin® PRO-CLWet Wipes Claims / Concepts & Formulations

MILDNESS NATURAL CARE SOFTNESS CLEANSING TASK SPECIFIC

Back to TechnologyOverview

51

Plantacare® - Alkyl PolyglucosidesThe original NATURAL Surfactants

TRADE NAME INCI Name Eco Status

PLANTACARE® 818 UP Coco-Glucoside

PLANTACARE® 1200 UP Lauryl Glucoside

PLANTACARE® 2000 UP Decyl Glucoside

Origin:•100% renewable feedstock

Dry Substance:• ~ 50% dry substance

Appearance:• Liquid to pasty*, pumpable

Usage Concentration:• 1 – 3 % (wipes application)

Preservatives:• None

*PLANTACARE® 1200 UP52

Decyl Glucosidemin. 0 °C *

Coco-Glucosidemin. 15 °C *

Lauryl Glucoside38 - 45 °C *

Solubilising capacity

Emulsifying capacity

Foam characteristics in relation to C-chain distribution:

Decyl Glucoside Coco-Glucoside Lauryl Glucoside

0

100

200

300

400

500

Foam [ml]

after 20 min + after1 min

method: DIN 539021g AS/L15° German Hardness (dH)(2.68 mmol / Ca2+ )without sebum

Plantacare® - Alkyl PolyglucosidesPerformance

Solubilising / Emulsifying characteristics in relation to C-chain distribution:

* Storage temperature

53

BENEFITS Suitable for NATURAL Concepts according

to:• Ecocert• BDIH• Ökotest• Bra Miljöval• Nordic Swan• Soil Association• EU Ecolabel

Extremely mild Readily biodegradable Good cleansing power Emulsifying & solubilising Deep-pore cleansing

Plantacare® - Alkyl PolyglucosidesThe original NATURAL Surfactants

54

Helps to keep the skin barrier intact

Helps to maintain the skin‘s naturalprotective layer

Gentle cleansing

Pure cleansing

Deep pore cleansing

NATURALCONCEPTS

Feminine Hygiene

Wet Toilet Paper

Medical

Seniors

All purpose

Family

Travel

Pet Care…

Extreme mildness

Safe & mild for babies

Forsensitive skin

Plantacare® - Alkyl PolyglucosidesWet Wipes Claims / Concepts & Formulations

Natural CareEcocertÖkotestBDIHNordic Swan…

Environment-ally friendly

Biodegradable

100% naturallybased

EO-free

MILDNESS NATURAL CARE SOFTNESS CLEANSING TASK SPECIFIC

Back to TechnologyOverview 55

INCI name: Laureth-7 CitrateEco Status:Appearance: pumpable liquid, clear,

slightly yellowActive matter: min. 99.5%Preservatives: NoneRec. dosage: 0.5 – 2% (wipes application)

• Hydrolytically stable between pH 4-7 in formulations• Non sensitising• Biodegradable

56

Plantapon® LC7The Mild Care Surfactant

0 0.1 0.2 0.3 0.4 0.5 0.6

Plantapon® LC7Performance

Minimum inhibition concentration (MIC)

Acc. to DIN 58940and DIN 58944

(agar dilution method,pH 5.5)

% a.m. surfactant

Protection of the natural skin micro flora

57

BENEFITS

100% active, economic in use

Easy dilution

Additional solubilising power (perfume)

The mildest care surfactant in our portfolio

Gentle cleansing

Protection from moisture loss

Protection of the natural microflora of the skin

Effective maintenance of the skin balance and thus its “ecosystem”

Plantapon® LC7The Mild Care Surfactant

58

Prevents frommoisture loss

Maintains moisturebalance

Protects the natural microfloraof the skin

Keeps the skin’s “ecosystem” inbalance

Gentle cleansing

Pure cleansing

OTHERCONCEPTS

Feminine Hygiene

Wet Toilet Paper

Medical

Seniors

All purpose

Family

Travel

Pet Care…

Safe & gentle

Non irritant

Superior mildness

Suitable for babies

Forsensitive skin

Plantapon® LC 7Wet Wipes Claims / Concepts & Formulations

MILDNESS NATURAL CARE SOFTNESS CLEANSING TASK SPECIFIC

Back to TechnologyOverview

59

Plantapon® LGC Sorb Enhanced APG® - Anionic Surfactant

INCI name: Sodium Lauryl Glucose Carboxylate(and) Lauryl Glucoside

Eco Status:Appearance: clear, yellow liquid, pumpable

Active matter: 28.5 – 34.0%

Rec. dosage: 2 – 4% (wipes application)

Preservative: 0.5% sorbic acid

• Hydrolytically stable down to pH 4

• Non sensitising

• Biodegradable

• Approved for Cosmetics according to Natural & Organic Ecocert standards

60

Performance

Skin compatibility (1% a.m.)Sensory assessment

Plantapon® LGC Sorb Enhanced APG® - Anionic Surfactant

61

BENEFITS

Suitable for natural concepts according to Ecocert

Generous, creamy soft foam

Superior skin compatibility

Gentle mild cleansing

Improved sensorial profile

Foam stability at acidic pH values

Suitable as primary surfactant for alternative systems

Plantapon® LGC Sorb Enhanced APG® - Anionic Surfactant

62

Prevents frommoisture loss

Maintains skin‘snatural moisturebalance

Creamy soft dense foam

Leaves skin feeling soft

No tackiness

Gentle cleansing

Pure cleansing

NATURALCONCEPTS

Feminine Hygiene

Wet Toilet Paper

Medical

Seniors

All purpose

Family

Travel

Pet Care…

Extreme mildness

Safe & mild for babies

Forsensitive skin

Plantapon® LGC SorbWet Wipes Claims / Concepts & Formulations

Natural CareEcocertÖkotest…

Environment-ally friendly

Biodegradable

EO-free

MILDNESS NATURAL CARE SOFTNESS CLEANSING TASK SPECIFIC

Back to TechnologyOverview

63

Plantapon® PSCPerformance Surfactant Composition

INCI name: Coco-Glucoside (and) Disodium Lauryl Sulfosuccinate (and) Glycerin

Eco Status:

Appearance: Clear, slightly yellowish liquid

Dry matter: 53 – 55%

Preservatives: None

Rec. dosage: 0.5 – 4% (wipes application)

64

0,1

1

10

100

1000

10000L50/DI

PLANTACARE®

818PLANTAPON®

ACG 50DEHYTON®

MCDEHYTON®

PK 45PLANTAPON®

LGCTEXAPON®

N 70TEXAPON®

K14 SSpec 70

Based on report: Vitro-Tec 04/1104/42333Based on report: Vitro –Tec 05/120/42341 Plantapon®SFBased on report: Institute Dr. Schrader Ancopharm 857-AT-08-326-90-370

dissolved in PBS, pH 7.4, porcine bloodRBC – Red Blood Cell Test

Mucous membrane /Ocular irritation potential

PLANTAPON®

PSCPLANTAPON®

SF

> 100 not irritating> 10 slightly irritating> 1 moderately irritating> 0.1 irritating< 0.1 severely irritating

L50/DI

Plantapon® PSCPerformance Surfactant Composition

65

BENEFITS

Mild Performance Surfactant Composition

EO - and SLES – free , for natural concepts

Sulfate free Body & Hair cleansing concepts

Highly economical

Cold processable Sulfosuccinate

Easy handling, pumpable

Improved foam behaviour

Unpreserved

Plantapon® PSCPerformance Surfactant Composition

66

Gentle cleansing

Pure cleansing

Feminine Hygiene

Wet Toilet Paper

Medical

Seniors

All purpose

Family

Travel

Pet Care…

Extreme mildness

Safe & mild for babies

Forsensitive skin

Plantapon® PSCWet Wipes Claims / Concepts & Formulations

Natural CareÖkotest

Environment-ally friendly

Biodegradable

EO-free

MILDNESS NATURAL CARE SOFTNESS CLEANSING TASK SPECIFIC

Back to TechnologyOverview

67

Eumulgin® VL 75 Enhanced APG® - Nonionic Emulsifier

INCI Name: Lauryl Glucoside (and) Polyglyceryl-2 Dipolyhydroxystearate (and) Glycerin

Eco Status:Appearance: Yellowish viscous liquid, pumpableDry Substance: ~ 75%Rec. dosage: 1 - 3 % (wipes application)

• 100% naturally based

• EO & preservative free

• Very good dermatological profile• Approved for Cosmetics according to Natural & Organic Ecocert standards

68

BENEFITS

Suitable for natural concepts according to Ecocert

100% naturally based emulsifier, EO free

Very good for sprayable and liquid systems

Formulation flexibility and versatility

Emulsification of additional oil

Good sensorial behaviour: comfort, balanced skin feeling

Very good dermatological behaviour

Good make-up remover efficacy

Eumulgin® VL 75 Enhanced APG® - Nonionic Emulsifier

69

Prevents frommoisture loss

Maintains skin‘snatural moisturebalance

Caring oils (canbe added)

Balanced skinfeel

Light & comfortable feel

Effective make up removal

Premiumcleansing

NATURALCONCEPTS

Multipurpose

Travel

After Sun

Clinical

Senior…

Extreme mildness

Safe & mild for babies

For sensitive skin

Eumulgin® VL 75Wet Wipes Claims / Concepts & Formulations

Natural CareEcocert approvedÖkotestNordic Swan…

Environment-ally friendly

Biodegradable

100% naturally based

EO-free

MILDNESS NATURAL CARE SOFTNESS CLEANSING TASK SPECIFIC

Back to TechnologyOverview

70

Cosmedia® - Sensorial PolymersThe new SOFTNESS Experience

Aqueous SolutionPolymers

Aqueous EmulsionPolymers

Polymer Portfolio

RheocareTM TTN-2 Dehyquart® CC6/CC6P

Dehyquart® CC7/CC7P

Dehyquart® CC11

Cosmedia® CTH(E)

Cosmedia® Ultragel 300

ConditioningPolymers

RheocareTM TTN

Cosmedia® SP

Liquid Dispersion Polymers /Inverse Emulsion Polymers

Cosmedia® TRIPLE C

RheologyModifier

71

NEW

Homopolymer of Sodium Acrylate

INCI Name: Sodium Polyacrylate

Eco Status:

Polymer in powder form (pH 6.1%)

Preservative-free

Rec. dosage: 0.1 – 0.5% (wipes application)

EO free formulations

Sodium Polyacrylate

1000

10000

100000

1000000

3 4 5 6 7 8 9 10 11 12 13 14pH-value

Visc

osity

[mPa

s R

VF 2

3°C

-Sp.

B 4

rpm

]

Cosmedia® - Sensorial PolymersCosmedia® SP

pH >5.5 – 12.0Cosmedia® SP

72

Cosmedia® CTH(E)Homopolymer of Trimethylammonioethyl Methacrylate Chloride in carrier oilINCI Name: Polyquaternium-37 (and) Propylene Glycol Dicaprylate/Dicaprate (and) PPG-1 Trideceth-6

Eco Status: Non-aqueous white liquid, 50% dispersion of polymer (pH 4.1%)Preservative-freeRec. dosage: 0.2 – 1% (wipes application)

Homopolymer of TrimethylammonioethylMethacrylate ChlorideINCI: Polyquaternium-37

Eco Status:Polymer in powder form (pH 4.1%)Preservative-freeRec. dosage: 0.1 – 0.5% (wipes application)Transparent & EO-free formulations

Cosmedia® Ultragel 300

Polyquaternium-37

1000

10000

100000

1 2 3 4 5 6 7 8 9 10 11 12pH-value

Visc

osity

[mPa

s R

VF 2

3°C

-Sp.

B 4

rpm

]

1000

10000

100000

1 2 3 4 5 6 7 8 9 10 11 12pH-value

Visc

osity

[mPa

s R

VF 2

3°C

-Sp.

B 4

rpm

]

Cosmedia® - Sensorial PolymersCosmedia® CTH(E) – Cosmedia® Ultragel 300

pH >2.0 – 8.0Cosmedia® CTH(E)Cosmedia® Ultragel 300

73

Homopolymer of Trimethylammonioethyl Methacrylate Chloride in carrier oil

INCI Name: Polyquaternium-37 (and) Dicaprylyl Carbonate (and) Lauryl GlucosideEco Status:

Non-aqueous off-white liquid, 50% dispersion of

polymer

pH value (2%, 25°C) 3.2 – 4.8

Preservative - free

Rec. dosage: 0.2 – 1% (wipes application)

• EO-free• Natural based Care Emollient (Sensory, Cleansing)• Natural based Care Surfactant (APG)

Polyquaternium-37

Cosmedia® - Sensorial PolymersCosmedia® TRIPLE C

pH >2.0 – 8.0Cosmedia® CTH(E)

Cosmedia® Ultragel 300Cosmedia ® TRIPLE C

74

Cosmedia® - Sensorial PolymersThe new SOFTNESS Experience

BENEFITS

No neutralisation required

Cold processable

Efficient thickening over a wide pH range

Superior sensorial profile

Perceivable softness enhancement

Premium feel on wipes

Stabilise impregnating wipes lotions

75

RheocareTM - Stabilising PolymersRheocare™ XG

Aqueous SolutionPolymers

Aqueous EmulsionPolymers

Polymer Portfolio

RheocareTM TTN-2 Dehyquart® CC6/CC6P

Dehyquart® CC7/CC7P

Dehyquart® CC11

Cosmedia® CTH(E)

Cosmedia® Ultragel 300

RheocareTM TTN

Cosmedia® SP

Liquid Dispersion Polymers /Inverse Emulsion Polymers

Cosmedia® TRIPLE C

RheologyModifier

Rheocare™ XG

ConditioningPolymers

76

NEW

INCI Name: Xanthan Gum

Eco Status:

Natural Based Colloidal Thickener:Polysaccharide obtained by biofermentation (Xanthomonas Campestris Bacterium)Lower residual germs vs. benchmarkProvides fluid rheology

Optimised grade:Easy to disperse, no neutralisation needed Crystal clear appearance in waterViscosity (Brookfield RVT sp 5, 10 rpm) % in solution at pH 6: 2000 - 2500 mPa.s

Rec. dosage: 0.1 – 0.5% (wipes application)

• 100% natural based• EO/PEG free• Stabilisation of wet wipes dilutions (surfactant based)• Sensorial benefit• Suitable for natural wipe concepts (in combination with APG)

Rheocare™ - Stabilising PolymersRheocare™ XG

77Remark: RheocareTM XG is only available in EU

Cosmedia® / Rheocare™Sensorial / Stabilising PolymersWet Wipes Claims / Concepts & Formulations

Premium softness

Perceivable softness &smoothness

Superiorsensory experience

SENSORYCONCEPTS

PremiumBaby & Facial

Self tanning(Polyquarternium-37)

After sun

Safe & mildeven for baby’s skin

MILDNESS CARENATURAL SOFTNESS CLEANSING TASK SPECIFIC

Back to TechnologyOverview

Natural based (Rheocare™ XG)

EO free:(Cosmedia® SP, Cosmedia®

Ultragel 300, Cosmedia®

TRIPLE C,Rheocare™ XG)

78

Active ingredients for wet wipes

Beauty Care SolutionsPerformance & Differentiation

79

Identification of active substances and well-founded claim support by:

• In Tubo studies (e. g. inhibition of enzymes)

• In Vitro studies (e. g. cell culture tests)

• Ex Vivo studies (e. g. microscopic evaluation of skin layers)

• Clinical studies (e. g. measurement of skin smoothness)

• Molecular biology (e. g. gene expression)

Efficacy studies

Beauty Care SolutionsPerformance & Differentiation

80

Beauty Care SolutionsWet Wipes Claims & Concepts

Back to TechnologyOverview

NATURAL MILDNESS SOFTNESS

Claim

ProductAnasensyl™ LS 9322 Asebiol™ LS 2539 BT 2 Biophytex™ LS 8740 / 9832 Cashmilan™ SPB LS 9864 Dansonyl™ LS 9715

Dulcemin™ BIO LS 9903

Elestab™ HP 100 Hydraseptyl™ LS 9802 Indinyl™ CA LS 8998 Lactolan™ LS 5879 / 9154 Laricyl® LS 8865 Liftensyl™ LS 9759 Melhydran™ LS 4420 / 9876 Purisoft™ LS 9602 / 9726 Sebaryl™ FL LS 9088

Cal

min

g/S

ooth

ing

Impr

ovem

ent o

f sk

in c

ompl

exio

n

Moi

stur

isat

ion

Ski

n S

ofte

ning

Imm

edia

te L

iftin

g

Firm

ing

/ Tig

hten

ing

CARE TASK SPECIFIC

Ant

i-mic

robi

al /

Ant

i-se

ptic

Ast

ringe

nt

Impr

ovem

ent o

f oily

sk

in

Ant

i-pol

lutio

n /

In case of interest, please check for further ingredients available

Pur

ifyin

g

81

Do It YOUR Way Personal Care Wipes FORMULARY

Emulgade® CM

MILDNESS CARE SOFTNESS CLEANSING TASK SPECIFIC

83

The Multitalent Care Emulsion

Moisturising De-make up WipeSC-DE/09/117/4

Ingredients INCI Weight % (as is)

Function

Water, demin.

Emulgade® CM

Aqua

Cetearyl Isononanoate (and) Ceteareth-20 (and) Cetearyl Alcohol (and) Glyceryl Stearate (and) Glycerin (and) Ceteareth -12 (and) Cetyl Palmitate

93.70

6.00 Emulsion Base (O/W)

Eumulgin® L

Perfume Cotton Touch (Symrise)

Citric Acid (50% dil.)

PPG-1-PEG-9 Lauryl Glycol Ether

Parfum

Citric Acid

0.10

0.10

0.10

Solubiliser

Fragrance

pH Adjustment

Preservative

pH-valueViscosity [mPa.s]: Brookfield RVF, 23°C, spindle 4, 10 rpm

q.s.

4.9 – 5.1<200

Preservative

MILDNESS CARE SOFTNESS CLEANSING

84

ANTI-ACNE: Pore Refining WipesUS 00245-001A-9005

Ingredients INCI Weight %

(as is)

Function

Water, demin.

Emulgade® CM

Aqua

Cetearyl Isononanoate (and) Ceteareth-20 (and) Cetearyl Alcohol (and) Glyceryl Stearate (and) Glycerin (and) Ceteareth-12 (and) Cetyl Palmitate

84.00

10.00 Emulsion Base (O/W)

Laricyl® LS 8865 Butylene Glycol (and) Fomes Officinalis (Mushroom) Extract 5.00 Active Ingredient

Elestab® 388 Propylene Glycol (and) Phenoxyethanol (and) Chlorphenesin (and) Methylparaben

1.00 Preservative

MILDNESS CARE SOFTNESS CLEANSING TASK SPECIFIC

85

pH-value (to be adjusted by means of KOH-solution) 5.0 – 6.0

Viscosity [mPa.s]: Brookfield RVF, 23ºC, spindle 4, 10 rpm < 200

Mild & Caring Baby Lotion WipeSC-DE/08/190/1

Ingredients INCI Weight % (as is)

Function

Water, demin.

Emulgade® CM

Aqua

Cetearyl Isononanoate (and) Ceteareth-20 (and) Cetearyl Alcohol (and) Glyceryl Stearate (and) Glycerin (and) Ceteareth-12 (and) Cetyl Palmitate

96.70

3.00 Emulsion Base (O/W)

Eumulgin® HRE 40 PEG-40 Hydrogenated Castor Oil 0.10 Solubiliser

Perfume Cotton Touch(Symrise)

Parfum 0.10 Fragrance

Citric Acid (50%) Citric Acid 0.10 pH Adjustment

Preservative q.s. Preservative

pH-valueViscosity [mPa.s]: Brookfield RVF, 23°C, spindle 4, 10 rpm

4.9 – 5.1<200

MILDNESS CARE SOFTNESS CLEANSING

86

Emulgade® CM DilutionsGeneral manufacturing advice:

Put Emulgade® CM into the water while stirring.

Dissolve all water soluble agents in the Emulgade® CM - water dilution.

=> To add oils and oil soluble ingredients, you need to solubilise them!

Make a premix of solubiliser and oils or oil soluble ingredients and add the premix to the Emulgade® CM - water dilution while stirring.

Adjust the pH-value.

87

Emulgade® CPE

MILDNESS NATURAL CARE SOFTNESS CLEANSING TASK SPECIFIC

88

The Natural Based Care Compound

Baby TowelSC-DE/07/062/2

Ingredients INCI Weight % (as is)

Function

Water, demin.

Emulgade® CPE

Aqua

Olus Oil (and) Glycerin (and) Lauryl Glucoside (and)Polyglyceryl-2 Dipolyhydroxystearate (and) Glyceryl Oleate(and) Dicaprylyl Carbonate

93.85

5.00 Emulsion Base (O/W)

Cetiol® PGL Hexyldecanol (and) Hexyldecyl Laurate 0.50 Emollient

Sodium Benzoate Sodium Benzoate 0.50 Preservative

Citric Acid (50% dil.) Citric Acid 0.15 pH Adjustment

pH-value 4.9 - 5.1

Viscosity [mPa.s]: Brookfield RVF, 23ºC, spindle 4, 10 rpm <200

MILDNESS NATURAL CARE SOFTNESS CLEANSING

89

Aloe After Sun WipeSC/IT04/48107

Ingredients INCI Weight % (as is)

Function

Water, demin.Emulgade® CPE

AquaOlus Oil (and) Glycerin (and) Lauryl Glucoside (and)Polyglyceryl-2 Dipolyhydroxystearate (and) Glyceryl Oleate(and) Dicaprylyl Carbonate

94.204.00 Emulsion Base (O/W)

Aloe Extract Aloe Barbadensis 1.00 Active Ingredient

Euxyl K 300 Phenoxyethanol (and) Methylparaben (and) Butylparaben(and) Ethylparaben (and) Propylparaben (and) Isobutylparaben

0.80 Preservative

Perfume Parfum q.s. Fragrance

pH-value 6.1

Viscosity [mPa.s]: Brookfield DV-E, 23ºC, spindle LV1, 20 rpm <100

MILDNESS NATURAL CARE SOFTNESS CLEANSING TASK SPECIFIC

90

NATURECARE Moisturising Lotion WipeSC-DE/08/112/2

Ingredients INCI Weight % (as is)

Function

Water, demin.

Emulgade® CPE

Aqua

Olus Oil (and) Glycerin (and) Lauryl Glucoside (and) Polyglyceryl-2 Dipolyhydroxystearate (and) GlycerylOleate (and) Dicaprylyl Carbonate

96.80

3.00 Emulsion Base (O/W)

Perfume Cotton Touch(Symrise)

Citric Acid (50%)

Preservative

Parfum

Citric Acid

0.10

0.10

q.s.

Fragrance

pH Adjustment

Preservative

pH-valueViscosity [mPa.s]: Brookfield RVF, 23°C, spindle 4, 10 rpm

4.9 – 5.1<200

MILDNESS NATURAL CARE SOFTNESS CLEANSING

91

Emulgade® CPE DilutionsGeneral manufacturing advice:

• Dilution stability is depending on used emollient, perfume, preservative, pH value and manufacturing method

Not possible to give an accurate guideline for the Emulgade® CPE dilution

General advice:

• Add water to a beaker and then start stirring. While stirring add water soluble preservative until it is completely solved. Prepare a premix of oil soluble ingredients (Emulgade® CPE, perfume, etc.). While stirring add the premix to the beaker. Adjust the pH.

• Premix of Emulgade® CPE and emollients, perfume, oil soluble preservative etc.

• Water soluble preservatives and water soluble extracts should be added to water

• Raw material order has to be adapted individually

92

Eumulgin® PRO-CL

MILDNESS ‘Touch of CARE’ CLEANSING TASK SPECIFIC

93

Solubiliser Compound with the PRO of Care Lipid

MILDNESS CARE SOFTNESS CLEANSING

Facial Cleansing Wipe - Soft Touch Shea -SC-DE/09/151/47

Ingredients INCI Weight % (as is)

Function

Water, demin.

Cosmedia® TRIPLE C

Aqua

Polyquaternium-37 (and) Dicaprylyl Carbonate (and) Lauryl Glucoside

98.40

0.40 Agent, thickening

Eumulgin® PRO-CL PEG-7 Cocoglycerides (and) PEG-40Hydrogenated Castor Oil (and) Glycerin (and) Glyceryl Oleate

1.00 Solubiliser Compound

Cetiol® SB 45 Butyrospermum Parkii (Shea) Butter 0.10 Emollient

Perfume Cotton Touch(Symrise)

Parfum 0.10 Fragrance

Preservative q.s. Preservative

Potassium Hydroxide (10%) Potassium Hydroxide q.s. pH Adjustment

pH-valueViscosity [mPa.s]: Brookfield RVF, 23°C, spindle 4, 10 rpm

5.0 – 5.5<200

94

Ingredients INCI Weight % Function(as is)

Water, demin Aqua 97.90EUMULGIN® PRO-CL PEG-7 Cocoglycerides (and) PEG-40 Hydrogenated 1.50 Solubiliser Compound

Castor Oil (and) Glycerin (and) Glyceryl Oleate

CETIOL® 868 Ethylhexyl Stearate 0.10 Emollient

HYDAGEN® B Bisabolol 0.50 Soothing Active

Preservative q.s PreservativePerfume Parfum q.s. FragranceCitric Acid (50%) Citric Acid q.s. pH Adjustment

pH-value <5.5

Viscosity [mPa.s]: Brookfierld RVF, 23ºC, spindle 4, 10 rpm <200

Professional Care Wipes for Patient Bath- Soothing Care -SC-DE/09/151/22

MILDNESS ‘Touch of CARE’ CLEANSING TASK SPECIFIC

95

Ingredients INCI Weight % Function(as is)

Water, demin. Aqua 98.90

EUMULGIN® PRO-CL PEG-7 Cocoglycerides (and) PEG-40 Hydrogenated 1.00 Solubiliser CompoundCastor Oil (and) Glycerin (and) Glyceryl Oleate

Aloe Extract Aloe Barbadensis 0.10 Moisturising Active

Preservative q.s PreservativePerfume Parfum q.s. Fragrance

Citric Acid (50%) Citric Acid q.s. pH Adjustment

pH-value <5.5Viscosity [mPa.s]: Brookfield RVF, 23ºC, spindle 4, 10 rpm <200

Intimate Wipes - Pure Freshness SC-DE/09/151/28

MILDNESS ‘Touch of CARE’ CLEANSING TASK SPECIFIC

96

Ingredients INCI Weight % Functionas is)

Water, demin. Aqua 93.90

EUMULGIN® PRO-CL PEG-7 Cocoglycerides (and) PEG-40 Hydrogenated 1.00 Solubiliser CompoundCastor Oil (and) Glycerin (and) Glyceryl Oleate

Isopropanol Isopropanol 5.00 Desinfecting Alcohol

Cetylpyridonium Chloride Cetylpyridonium Chloride 0.10 Sanitising Active

Preservative q.s. Preservaitve

Perfume Parfum q.s. FragranceKOH (1%) Sodium Hydroxide q.s. pH Adjustment

pH-value <5.5Viscosity [mPa.s]: Brookfield RVF, 23ºC, spindle 4, 10 rpm <200

Institutional Hygiene Hand Wipes- QUICK & SAFE -SC-DE/09/151/25

MILDNESS ‘Touch of CARE’ CLEANSING TASK SPECIFIC

97

Ingredients INCI Weight % Function

(as is)

Water, demin. Aqua 98.70

EUMULGIN® PRO-CL PEG-7 Cocoglycerides (and) PEG-40 Hydrogenated 1.00 Solubiliser CompoundCastor Oil (and) Glycerin (and) Glyceryl Oleate

EUTANOL® G Octyldodecanol 0.10 Emollient

Cetylpyridonium Chloride Cetylpyridonium Chloride 0.10 Sanitising Active

ELESTAB® HP 100 Hexamidine Diisethionate 0.10 Aseptic/ Deo Active / Preservative

Perfume Parfum q.s. Fragrance

Preservative q.s. Preservative

KOH (1%) Sodium Hydroxide q.s. pH Adjustment

pH-value <5.5Viscosity [mPa.s]: Brookfield RVF, 23ºC, spindle 4, 10 rpm <200

Antibacterial Hand & Body Wipes- CLEAN & SAFE ‘JUST GO’-SC-DE/09/151/30

MILDNESS ‘Touch of CARE’ CLEANSING TASK SPECIFIC

98

Plantacare® - Alkyl Polyglucosides

MILDNESS NATURAL CLEANSING TASK SPECIFIC

99

The Original Natural Surfactants

Ingredients INCI Weight % (as is)

Function

Water, demin.

Rheocare™ XG *

Aqua

Xanthan Gum

98.20

0.30 Agent, thickening

Plantacare® 2000 UP Decyl Glucoside 1.00 Mild Nonionic Surfactant

Myritol® 331

Preservative

Perfume Cotton Touch(Symrise)

Citric Acid (50 %)

Cocoglycerides

Parfum

Citric Acid

0.30

q.s.

0.10

0.10

Emollient

Preservative

Fragrance

pH Adjustment

pH–value

Viscosity [mPas]: Brookfield RVF, 23°C, spindle 4, 10 rpm

4.9 – 5.1

600

MILDNESS NATURAL CLEANSING

Pure Natural Cleansing WipeSC-DE/09/258/2

* RheocareTM XG is only available in EU

100

Ingredients INCI Weight % (as is)

Function

Water, demin.

Plantacare® 2000 UPAqua

Decyl Glucoside

96.80

1.00 Mild Nonionic Surfactant

Perfume Parfum q.s. Fragrance

Cetiol® CC Dicaprylyl Carbonate 0.30 Emollient

Xanthan Gum Xanthan Gum 0.30 Thickener

Phenoxyethanol Phenoxyethanol 1.00 Preservative

Sodium Benzoate Sodium Benzoate 0.50 Preservative

Citric acid (50% dil.) Citric Acid 0.10 pH Adjustment

pH-value 4.9 - 5.1

Viscosity [mPa.s]: Brookfield RVF, 23ºC, spindle 4, 10 rpm 800

MILDNESS NATURAL CARE CLEANSING

Light & Natural Cleansing Wet-WipeSC-DE/07/028/53

101

Plantapon® LC 7

MILDNESS CARE CLEANSING TASK SPECIFIC

102

The Mild Care Surfactant

Ingredients INCI Weight % (as is)

Function

Water,demin.

Plantapon® LC 7Aqua

Laureth-7 Citrate

97.40

0.50 Nonionic Care Surfactant

Perfume Parfum q.s. Fragrance

Cetiol® CC Dicaprylyl Carbonate 0.30 Emollient

Eumulgin® HPS Coceth-7 (and) PPG-1-PEG-9 Lauryl Glycol Ether (and) PEG-40 Hydrogenated Castor Oil

0.30 Solubiliser

Phenoxyethanol Phenoxyethanol 1.00 Preservative

Sodium Benzoate Sodium Benzoate 0.50 Preservative

pH-value 4.9 - 5.0

Viscosity [mPa.s]: Brookfield RVF, spindle 4, 10 rpm, 23°C < 200

MILDNESS CARE CLEANSING

Microflora Balance Intimate WipeSC-DE/07/028/65

TASK SPECIFIC

103

Pure & Mild Cleansing WipeSC-DE/05/180/9

Ingredients INCI Weight % (as is)

Function

Water, demin.

Plantapon® LC 7

Aqua

Laureth-7 Citrate

97.10

1.00 Nonionic Care Surfactant

Aloe Extract Aloe Barbadensis 0.20 Active

Glycerin

Eumulgin® SML 20

Edeta® B Powder

Preservative

Glycerin

Polysorbate 20

Tetrasodium EDTA

1.00

0.50

0.20

q.s.

Humectant

Solubiliser

Complexing Agent

Preservative

Perfume Parfum q.s. Fragrance

pH-value 5.0 - 6.0

Viscosity [mPa. s]: Brookfield RVF, spindle 4, 10 rpm, 23°C < 200

MILDNESS NATURAL CARE CLEANSING

104

Plantapon® LGC Sorb

MILDNESS NATURAL CLEANSING TASK SPECIFIC

105

Enhanced APG® - Anionic Surfactant

Ingredients INCI Weight % (as is)

Function

Water, demin.

Plantapon® LGC Sorb

AquaSodium Lauryl Glucose Carboxylate (and) Lauryl Glucoside

96.10

1.65 Mild Anionic Surfactant

Perfume Parfum q.s. Fragrance

Cetiol® PGL Hexyldecanol (and) Hexyldecyl Laurate 0.30 Emollient

Xanthan Gum Xanthan Gum 0.30 Thickener

Phenoxyethanol Phenoxyethanol 1.00 Preservative

Sodium Benzoate Sodium Benzoate 0.50 Preservative

Citric acid (50% dil.) Citric Acid 0.15 pH Adjustment

pH-value 4.9 - 5.1

Viscosity [mPa.s]: Brookfield RVF spindle 4, 10 rpm, 23°C 800

MILDNESS NATURAL CARE CLEANSING

Pure Natural Cleansing Wet WipeSC-DE/07/028/40

106

Intimate Wet-WipeTR-OW-03-342

Ingredients INCI Weight % (as is)

Function

Water, demin.

Plantapon® LGC Sorb

Aqua

Sodium Lauryl Glucose Carboxylate (and) LaurylGlucoside

97.45

1.50 Mild Anionic Surfactant

Cetiol® HE PEG-7 Glyceryl Cocoate 0.50 Lipid Layer Enhancer

Eumulgin® L

Propylene Glycol

Edeta® B Powder

PPG-1-PEG-9 Lauryl Glycol Ether

Propylene Glycol

Tetrasodium EDTA

0.30

0.20

0.05

Solubiliser

Humectant

Complexing Agent

Preservative q.s. Preservative

Citric Acid (50% dil.)

pH-value

Citric Acid q.s.

5.5 - 6.5

pH Adjustment

Viscosity [mPa.s]: Brookfield DV-E, spindle LV1, 20 rpm, 23ºC <100

MILDNESS CLEANSING TASK SPECIFIC

107

“Pore-Refining“ De-make up WipesTR-OW-03-366-D

Ingredients INCI Weight %

(as is)

Function

Water, demin.

Emulgade® CM

Plantapon® LGC Sorb

Laricyl® LS 8865

Edeta® B Powder

Citric Acid

Preservative

Perfume

pH-value

Aqua

Cetearyl Isononanoate (and) Ceteareth-20 (and) Cetearyl Alcohol (and) Glyceryl Stearate (and) Glycerin (and) Ceteareth-12 (and) Cetyl Palmitate

Sodium Lauryl Glucose Carboxylate (and) Lauryl Glucoside

Butylene Glycol (and) Fomes Officinales (Mushroom Extract)

Tetrasodium EDTA

Citric Acid

Parfum

83.95

10.00

3.00

3.00

0.05

q.s.

q.s.

q.s.

5.5 – 6.0

<100

Emulsion Base (O/W)

Mild Anionic Surfactant

Active Ingredient

Complexing Agent

pH Adjustment

Preservative

Perfume

MILDNESS CARE SOFTNESS CLEANSING TASK SPECIFIC

Viscosity [mPa.s]: Brookfield DV-E, spindle LV1, 20 rpm, 23ºC

108

Plantapon® PSC

MILDNESS NATURAL CLEANSINGCARE TASK SPECIFIC

109

Performance Surfactant Composition

„Green style“ Cleansing Wet Wipe

Ingredients INCI Weight % (as is)

Function

Water, demin.

Rheocare™ XG *

Aqua

Xanthan Gum

97.60

0.20 Agent, thickening

Plantapon® PSC Coco-Glucoside (and) Disodium Lauryl Sulfosuccinate (and) Glycerin

2.00 Surfactant, cleaning

Cetiol® 868 Ethylhexyl Stearate 0.10 Emollient

Perfume Cotton Touch (Symrise) Parfum 0.10 Fragrance

Preservative

Citric Acid (50 %) Citric Acid

q.s.

q.s.

Preservative

pH Adjustment

pH-value

Viscosity [mPa.s]: Brookfield RVF, 23°C, spindle 4, 10 rpm5.0 – 5.5

<200

SC-DE/10/070/1

MILDNESS NATURAL CARE CLEANSING

* RheocareTM XG is only available in EU

110

On-the-go Resfreshing Wipes

Ingredients INCI Weight % (as is)

Function

Water, demin.

Rheocare™ XG *

Aqua

Xanthan Gum

97.70

0.20 Agent, thickening

Plantapon® PSC Coco-Glucoside (and) Disodium Lauryl Sulfosuccinate (and) Glycerin

2.00 Surfactant, cleaning

Cetiol® SN

Perfume

Preservative

Cetearyl Isononanoate

Parfum

0.10

q.s.

q.s.

Emollient

Perfume

Preservative

pH-value

Viscosity [mPa.s]: Brookfield RVF, 23°C, spindle 4, 10 rpm5.0 – 5.5

<200

SC-DE/10/070/2

MILDNESS NATURAL CARE CLEANSING

* RheocareTM XG is only available in EU

111

Eumulgin® VL 75

MILDNESS NATURAL CLEANSING TASK SPECIFIC

112

Enhanced APG® - Nonionic Emulsifier

Deo WipeTR-OW-03-354

Ingredients INCI Weight %

(as is)

Function

Water, demin.

Emulgade® CM

Aqua

Cetearyl Isononanoate (and) Ceteareth-20 (and) Cetearyl Alcohol (and) Glyceryl Stearate (and) Glycerin (and) Ceteareth-12 (and) Cetyl Palmitate

81.65

10.00 Emulsion Base (O/W)

Eumulgin® VL 75

Hydagen® Deo

Lauryl Glucoside (and) Polyglyceryl-2 Dipolyhydroxystearate(and) Glycerin

Triethyl Citrate (and) BHT

5.00

3.00

O/W Emulsifier

Deo active

Eumulgin® SML 20

Edeta® B Powder

Preservative

Citric Acid

Polysorbate 20

Tetrasodium EDTA

Citric Acid

0.30

0.05

q.s.

q.s.

Solubiliser

Complexing Agent

Preservative

pH Adjustment

pH-value

Viscosity [mPa.s]: Brookfield DV-E, spindle LV1, 20 rpm, 23ºC

5.5 – 6.5

<100

MILDNESS CARE SOFTNESS CLEANSING TASK SPECIFIC

113

NATURAL Make up Cleansing Wipes TR-OW-03-375

Ingredients INCI Weight % (as is)

Function

Water, demin.

Cetiol® SN

Cetiol® OE

Plantapon® LGC Sorb

Eumulgin® VL 75

Edeta® B Powder

Preservative

Aqua

Cetearyl Isononanoate

Dicaprylyl Ether

Lauryl Glucose Carboxylate (and) Lauryl Glucoside

Lauryl Glucoside (and) Polyglyceryl-2 Dipolyhydroxystearate (and) Glycerin

Tetrasodium EDTA

95.35

1.00

0.50

0.10

3.00

0.05

q.s.

Emollient

Emollient

Mild Anionic Surfactant

O/W Emulsifier

Complexing Agent

Preservative

pH-value 5.5 – 6.0

Viscosity [mPa.s]: Brookfield DV-E, spindle LV1, 20 rpm, 23ºC <100

MILDNESS NATURAL CARE SOFTNESS CLEANSING

114

Cosmedia®/Rheocare™ Polymers

Cosmedia® Ultragel 300

Cosmedia® TRIPLE C

Cosmedia® SP

115

RheocareTM XG

MILDNESS NATURAL SOFTNESS TASK SPECIFIC

Moisturising De-Make up Wipe „Premium Soft Touch“SC-DE/10/186/1

Ingredients INCI Weight %

(as is)

Function

Water, demin. Aqua 93.40

Cosmedia® TRIPLE C Polyquaternium-37 (and) Dicaprylyl Carbonate (and) Lauryl Glucoside

0.30 Polymer, cationic

Emulgade® CM Cetearyl Isononanoate (and) Ceteareth-20 (and) Cetearyl Alcohol (and) Glyceryl Stearate (and) Glycerin (and) Ceteareth-12 (and) Cetyl Palmitate

6.00 Emulsion Base (O/W)

Eumulgin® L PPG-1-PEG-9 Lauryl Glycol Ether 0.10 Solubiliser

Perfume Cotton Touch(Symrise)

Parfum 0.10 Fragrance

Citric Acid (50%) Citric Acid 0.10 pH Adjustment

Preservative q.s. Preservative

pH-valueViscosity [mPa.s]: Brookfield RVF, 23°C, spindle 4, 10 rpm

4.9 – 5.1<200

MILDNESS CARE SOFTNESS CLEANSING

116

After Shave- Lotion for WipesSC-DE/07/056/4

Ingredients INCI Weight%

(as is)

Function

Water, demin.

Cosmedia® Ultragel 300

D-Panthenol USP

Ethanol

Eumulgin® VL 75

Plantactiv® Centella

Preservative

Perfume

FD&C Blue No. 1 (1%)

pH-value

Aqua

Polyquaternium-37

Panthenol

Ethanol

Lauryl Glucoside (and) Polyglyceryl-2 Dipolyhydroxystearate (and) Glycerin

Asiaticoide (and) Asiatic Acid (and) Madecassic Acid

Parfum

CI 42090

91.35

0.45

2.00

5.00

1.00

0.20

q.s.

q.s.

q.s.

5.0 – 5.5

400

Sensorial Polymer

Active Ingredient

Cooling Agent

O/W Emulsifier

Active Ingredient

Preservative

Fragrance

Color

MILDNESS CARE SOFTNESS CLEANSING TASK SPECIFIC

Viscosity [mPa.s]: Brookfield RVF, 23 °C, spindle 4, 10rpm

117

Cold preparation:

Dissolve D-Panthenol USP in the water. Add Cosmedia® Ultragel 300 to the solution and disperse Cosmedia® Ultragel 300 while stirring. Stir until a homogeneous, clear gel is built. Avoid the incorporation of air. Add the Ethanol slowly to the gel. Make a premix of Eumulgin® VL 75, Plantactiv® Centella, the preservative and the perfume. Add the premix slowly to the gel. Add the color FD&C Blue No. 1 (1% sol.).

Adjust the pH-value to 5.0 - 5.5.

After Shave - Lotion for WipesSC-DE/07/056/4

118

Summer Skin After Shave WipesSC-DE/07/056/5

Ingredients INCI Weight %

(as is)

Function

Water, demin.

Cosmedia® Ultragel 300

DHA

Ethanol

Eumulgin® VL 75

Perfume

Preservative

Citric Acid

FD&C Blue No. 1 (1%)

pH-value

Aqua

Polyquaternium-37

Dihydroxyacetone

Ethanol

Lauryl Glucoside (and) Polyglyceryl-2 Dipolyhydroxystearate (and) Glycerin

Parfum

Citric Acid

CI 42090

92.05

0.45

1.50

5.00

1.00

q.s.

q.s.

q.s.

q.s.

4.0

400

Sensorial Polymer

Self tanning Agent

Cooling Agent

O/W Emulsifier

Fragrance

Preservative

pH Adjustment

Color

MILDNESS CARE SOFTNESS CLEANSING TASK SPECIFIC

Viscosity [mPa.s]: Brookfield RVF, 23 °C, spindle 4, 10rpm

119

Summer Skin After Shave WipesSC-DE/07/056/5

Cold preparation:

Dissolve DHA in the water. Add Cosmedia®Ultragel 300 to the solution and disperse Cosmedia® Ultragel 300 while stirring. Stir until a homogeneous, clear gel is built. Avoid the incorporation of air. Add the Ethanol slowly to the gel. Make a premix of Eumulgin® VL 75, the preservative and the perfume. Add the premix slowly to the gel. Add the color FD&C Blue No. 1 (1% sol.).

Adjust the pH-value to 4.0.

120

Ingredients INCI Weight % (as is)

Function

Water, demin.

Rheocare™ XG *

Aqua

Xanthan Gum

98.20

0.30 Agent, thickening

Plantacare® 2000 UP Decyl Glucoside 1.00 Mild Nonionic Surfactant

Myritol® 331

Preservative

Perfume Cotton Touch(Symrise)

Citric Acid (50 %)

Cocoglycerides

Parfum

Citric Acid

0.30

q.s.

0.10

0.10

Emollient

Preservative

Fragrance

pH Adjustment

pH–value

Viscosity [mPas]: Brookfield RVF, 23°C, spindle 4, 10 rpm

4.9 – 5.1

600

MILDNESS NATURAL CLEANSING

Pure Natural Cleansing WipeSC-DE/09/258/2

* RheocareTM XG is only available in EU

121

All products in the text marked with an ® are trademarks of the BASF group.

This presentation is for information purposes only. In particular, BASF neither assumes the position of a consultant or advisor nor any liability for the accuracy and/or completeness of the information and/or recommendations given. Any information or recommendation given may not be complete and / or sufficient to fully evaluate BASF products and their performance. BASF does not assume any liability or risk involved in the use of its products as the conditions of use are beyond its control. You are responsible to test all products as to their characteristics, performance and the suitability for your intended use and to ensure its compliance with all applicable laws and regulations. BASF expressly disclaims any responsibility for the suitability of the BASF products for any specific or particular purposes intended by the user.

Nothing in this presentation or in the information given in connection with this presentation, whether in writing, orally or otherwise, is intended to give, or can be interpreted as giving, any representations and / or warranties on the characteristics of BASF products, their properties, use and application, their suitability for any specific or particular purpose, their compliance with laws and regulations and / or rights of third parties.

All information given in or in connection with this presentation shall be deemed confidential and proprietary to BASF.

123